Target people, not accounts
Create awareness among those hand-selected dream clients, who you know will benefit from your solution. Ignite interest and generate demand for your service or product with person-based advertising by attracting qualified people to your content, website or landing page.
Building a brand in a B2B reality can be tough. Ensure that only preselected people see your branded advertisement and make your brand noticeable, when it counts. Increase your brand recognition by showing carefully crafted messages to the right people.
Segment your audience by name and share content that is relevant to them. You’ve created numerous case studies, whitepapers, e‑books and blog articles. Great! Use person-based ads to get your content in front of decision-makers and those, who can really benefit from it. Your reader is your potential customer.
So, you have been trying to close this deal for month, but the client is hesitant, distracted or considers signing with your competitor. Reinforce your presence. Get your offer in front of the client with an ad on social networks and online media. Track client’s engagement in views and clicks to know when to reach out and close that deal.
Grow your retention and expansion rates by keeping your current customers engaged and informed. Share stories, offers and updates via person-based ads. Surround your customer with uninterrupted, yet dosed exposure to your solution, so they know how they can grow and develop by using more of your product in features or volume.
Know everyone, who has interacted with your ad by name, email, title, company, LinkedIn profile
Target existing leads, prospects or clients and enrich their CRM profiles with results from your Influ2 campaign
Receive notifications about your reach, first click and view straight to your email or phone #
Analyze insights for every ad you are showing and adjust your messaging or visual accordingly
Build perpetual relationship with your clients, from lead capture to advocacy.