Target people, not accounts
Create awareness among hand-selected, dream customers you know will benefit from your solution. Ignite interest and generate demand for your service or product with person-based marketing by attracting qualified people to your content, website or landing page.
Building a brand in a B2B market can be tough. Ensure that only preselected individuals see your branded ads. Show carefully crafted messages to the right people in order to increase brand recognition, making your brand noticeable when it counts.
Segment your audience by name and share content relevant to them. You’ve conducted numerous case studies and created whitepapers, ebooks and blog articles. Great! Now, use person-based marketing to get your content in front of decision-makers and those who can really benefit from it. Your reader is your potential customer.
So, you’ve been trying to close this deal for months, but the client is hesitant, distracted or considers signing with your competitor. Reinforce your presence. Get your offer in front of the client with an ad on social networks and online media. Track your customer’s engagement in views and clicks to know when to reach out and close that deal.
Grow your retention and expansion rates by keeping your current clients engaged and informed. Share stories, offers and updates via person-based marketing. Surround your clients with uninterrupted yet dosed exposure to your solutions so they know how they can continue to grow and develop by using more of your product, such as new features or upgrades.
Know everyone who has interacted with your ads by name, email address, title, company and LinkedIn profile.
Target existing leads, prospects or clients and enrich their CRM profiles with results from your Influ2 campaign.
Receive notifications about your reach, first clicks and views straight to your email or phone.
Analyze insights for each ad you’re showing and adjust your messaging or visuals accordingly.
Build ongoing relationship with your clients—from lead capture to advocacy.