Influ2 Blog
Get first-hand expertise and helpful tips on outbound sales, contact-level marketing, and aligning your revenue teams.
5 min
What to Know When Evaluating the 5 Best ABM Platforms
What are the leading account-based marketing platforms right now? We've chosen 5 comprehensive solutions and compared their strengths and weaknesses.
Daria Ivanova
Marketing Director at Influ2
7 min
What is Buying Group Marketing and How Can You Get Started?
A business unit head has different goals, needs, and concerns than a product manager or software engineer. But if you’re running a targeted marketing campaign and all of those people have a say in the final purchase decision, you need to gain their collective buy-in.
Nirosha Methananda
Former VP of Marketing at Influ2
4 min
What Is Person-Based Marketing? How Is It Different From ABM?
This article shares the benefits of person-based marketing and how it can help you better engage with new and existing targets.
Dmitri Lisitski
Co-Founder & CEO of Influ2
5 min
Buyers Are Showing You The Way. Are You Paying Attention?
Daria Ivanova
Marketing Director at Influ2
2 min
How Marketbridge Helped BioCatch Boost Pipeline by 6x with Contact-Level Precision
Barbara Nitke
Senior Manager of Customer Marketing
6 min
Good Outreach Starts with EQ (And the Right Signals)
Joe McNeill
Chief Revenue Officer at Influ2
6 min
An SDR’s Guide to Signals: How I Sell Smarter and Book More Meetings
Dariia Gerasymova
SDR at Influ2
2 min
Forrester Recognizes Influ2 in Revenue Marketing Platforms for B2B Landscape
Doug Madey
Director of Communications
2 min
How Quantexa Accelerated a Complex Enterprise Deal by 66% Using Deal-Based Marketing
Barbara Nitke
Senior Manager of Customer Marketing
11 min
Stop Misreading the Signals: What Buyers Are Really Telling You
Dominique Jackson
Content Marketing Manager at Influ2
7 min
Why “More” Broke Your GTM Strategy, and How Focus Fixes it
Joe McNeill
Chief Revenue Officer at Influ2
9 min
24 Go-To-Market Tools to Make GTM Teams' Lives Easier
Dominique Jackson
Content Marketing Manager at Influ2
7 min
8 Best Advertising Management Software for B2B Brands
Dominique Jackson
Content Marketing Manager at Influ2
8 min
10 Intent Data Providers to Consider in 2025
Dominique Jackson
Content Marketing Manager at Influ2
7 min
What Demandbase Intent Data Gets Right (And Where it Falls Short)
Dominique Jackson
Content Marketing Manager at Influ2
8 min
What G2 Intent Data Gets Right (And Where it Falls Short)
Dominique Jackson
Content Marketing Manager at Influ2
7 min
What Bombora Intent Data Gets Right (And Where it Falls Short)
Dominique Jackson
Content Marketing Manager at Influ2
10 min
What 6sense Intent Data Gets Right (And Where it Falls Short)
Dominique Jackson
Content Marketing Manager at Influ2
8 min
The Missing Piece in Your Intent-Based Marketing Strategy
Dominique Jackson
Content Marketing Manager at Influ2
8 min
First-Party Intent Data Shows You What 3rd-Party Can’t
Dominique Jackson
Content Marketing Manager at Influ2
8 min
Everyone Said ABM Was Solved. We Saw The Missing Piece
Dmitri Lisitski
Co-Founder & CEO of Influ2
8 min
The ABM Funnel That Works in Practice, Not Just in Theory
Anastasiia Khlystova
Marketing Manager at Influ2
9 min
13 ABM Campaign Ideas You Can Steal From Us
Anna Tsymbalist
Head of ABM at Influ2
10 min
The B2B Buyer’s Journey Isn’t Linear (Here’s How to Adapt)
Dominique Jackson
Content Marketing Manager at Influ2
11 min
Why Account-Based Engagement Is a Company-Wide Initiative
Dominique Jackson
Content Marketing Manager at Influ2
4 min
Strategic Narrative: How to Choose the Right Enemy
Dmitri Lisitski
Co-Founder & CEO of Influ2
9 min
How Contact-Level Ads Change the Game for Sales & Marketing
Anna Tsymbalist
Head of ABM at Influ2
12 min
The Enterprise Ad Strategy That Actually Moves Deals Forward
Anna Tsymbalist
Head of ABM at Influ2