Focus on people, not just accounts. Influ2 allows you to select who will see your ads. This means that only relevant people within targeted accounts will see them. Connect your CRM or marketing automation software to sync your targeting with your sales or marketing funnel. Influ2 offers integrations with all the major CRM and marketing automation software, such as Salesforce, HubSpot, Marketo, Outreach, and more.

Person-Based Advertising help you identify who your targets are, down to their name and job title. Create messaging and deliver content that is customized to different persona needs. You wouldn’t talk to a VP of Marketing the same way you would to an HR director - so why would you show them the same ad?

Couple your Person-Based Advertising engagement insights with your Intent data and answer the famous sales question: "But who at this account is interested?"

Every impression, click, visit or engagement is a signal. Influ2 allows you to track all of them on a person-to-person basis.

Use this data to enrich your lead scoring models, enhance your nurture workflows, and to empower your sales outreach with tangible contact-level insights.

Influ2 measures the engagement of every person you are targeting and converts these actions into Personal Behavioral score so you can easily identify qualified leads with the highest priority.

If your target clicks on your ad two times, then spends over 120 seconds at your landing page and returns to your website two times within one week, that is a strong signal that they are interested in your brand.

Influ2 tracks all of these engagements and translates them into a behavioral score so your marketing and sales team can determine the next best action.