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a Global IT Consulting Firm Uses Influ2 as Their \"Secret Weapon\" for Contact-Level Advertising","global-IT-consulting-firm","{\"time\":1755704067425,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“I don’t want anyone to know we’re using Influ2. It’s our secret weapon.”\",\"caption\":\"Director of Marketing, Global IT Consulting Firm\",\"alignment\":\"left\"}},{\"id\":\"306d6-U5hp\",\"type\":\"paragraph\",\"data\":{\"text\":\"Some of the most sophisticated marketing teams don’t want the competition to know what’s driving their success.\"}},{\"id\":\"nfsP2gjSv0\",\"type\":\"paragraph\",\"data\":{\"text\":\"One global IT consulting firm, trusted by the world’s top tech and Fortune 500 innovators, needed a way to prove and improve their marketing impact at the individual level.\"}},{\"id\":\"YA8E-eFLn_\",\"type\":\"paragraph\",\"data\":{\"text\":\"They found the answer in Influ2.\"}},{\"id\":\"iTQVLWw0lu\",\"type\":\"raw\",\"data\":{\"html\":\"\u003Ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/fPiV4Xp0Q4M?si=fW6CyaWQcy4y02KT\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen>\u003C/iframe>\"}},{\"id\":\"Hn4OvwPxVF\",\"type\":\"mediaLib\",\"data\":{\"name\":\"mediaLibraryStrapi\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"XTK3OmlEwG\",\"type\":\"paragraph\",\"data\":{\"text\":\"The company had previously invested in a well-known ABM platform, but it wasn’t enough. Leadership wanted more transparency and precision. Despite broad account-level targeting, they \u003Cb>lacked visibility into who within those accounts was actually engaging\u003C/b>.\"}},{\"id\":\"fV1VgREkN7\",\"type\":\"paragraph\",\"data\":{\"text\":\"Campaigns would show impressions and clicks, but the insights stopped there, leaving Marketing unsure if they were reaching the right decision-makers and Sales without meaningful data to follow up. Attribution was murky, personalization was limited, and the \u003Cb>disconnect between marketing efforts and sales execution\u003C/b> grew more frustrating over time.\"}},{\"id\":\"qT6DxWLG50\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Leadership began to question the ROI of their ABM investments\u003C/b> and pushed the team to find a solution that could offer contact-level clarity and tighter alignment across the funnel.\"}},{\"id\":\"XhZ7oA1LRT\",\"type\":\"paragraph\",\"data\":{\"text\":\"“They wanted to know who they were going after—and we couldn’t answer that question,” says the Director of Marketing at a Global IT Consulting Firm. “That’s what led us to Influ2.”\"}},{\"id\":\"g5biBXoofi\",\"type\":\"paragraph\",\"data\":{\"text\":\"Despite running campaigns to target accounts, the marketing team couldn’t identify which specific people were engaging. Sales wanted more actionable insights. 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Instead of relying on account intent alone, they prioritized known decision-makers and influencers to ensure their campaigns reached the right people within target accounts.\"}},{\"id\":\"uUG2P5-lEq\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Real-Time Sales Alerts & Follow-Up Process\u003C/b>\"}},{\"id\":\"xu3YjEiMXM\",\"type\":\"paragraph\",\"data\":{\"text\":\"When contacts engaged with ads, \u003Cb>Influ2 triggered real-time alerts\u003C/b>, which flowed to SDRs and sellers through email and Salesforce. The team built a tight internal playbook around these signals: reps were expected to follow up within hours using outreach that reflected the ad the contact had seen.\"}},{\"id\":\"aGZd4yjnbm\",\"type\":\"paragraph\",\"data\":{\"text\":\"“A click is when the follow-up begins. 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With \u003Cb>match rates over 40%, hundreds of clicks\u003C/b>, and \u003Cb>thousands of impressions per campaign\u003C/b>, Influ2 consistently delivered both insight and impact. \"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"8vNFdNc_zW\",\"type\":\"paragraph\",\"data\":{\"text\":\"In enterprise sales, clarity and coordination are everything. This customer ditched guesswork for precision—turning contact-level insights into smarter campaigns, faster follow-up, and tighter alignment between Marketing and Sales.\"}},{\"id\":\"MyNhPCtA4F\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2173,\"name\":\"Perficient-IMG04.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1324,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Perficient_IMG_04_3c7c61c190/large_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"large_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"large_Perficient-IMG04.png\",\"path\":null,\"size\":41.97,\"width\":1000,\"height\":348,\"sizeInBytes\":41970},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Perficient_IMG_04_3c7c61c190/small_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"small_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"small_Perficient-IMG04.png\",\"path\":null,\"size\":18.26,\"width\":500,\"height\":174,\"sizeInBytes\":18257},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Perficient_IMG_04_3c7c61c190/medium_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"medium_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"medium_Perficient-IMG04.png\",\"path\":null,\"size\":29.34,\"width\":750,\"height\":261,\"sizeInBytes\":29342},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Perficient_IMG_04_3c7c61c190/thumbnail_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"thumbnail_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"thumbnail_Perficient-IMG04.png\",\"path\":null,\"size\":7.49,\"width\":245,\"height\":85,\"sizeInBytes\":7486}},\"hash\":\"Perficient_IMG_04_3c7c61c190\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":34.93,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Perficient_IMG_04_3c7c61c190/Perficient_IMG_04_3c7c61c190.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-18T16:17:14.341Z\",\"updatedAt\":\"2025-08-18T16:17:14.341Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"bwCDacBDb0\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how Influ2 helped make it happen:\"}},{\"id\":\"SFme50duQK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Contact-level visibility\u003C/b> → Identify exactly who is engaging, not just which accounts\",\"\u003Cb>\u003Cb>Faster sales follow-up\u003C/b> \u003C/b>→ Real-time alerts lead to immediate, personalized outreach\",\"\u003Cb>\u003Cb>Stronger pipeline impact\u003C/b>\u003C/b> → Influ2 campaigns have influenced millions in pipeline and consistently outperform cold outreach\",\"\u003Cb>Aligned sales and marketing\u003C/b> → Shared data and coordinated workflows connect campaigns directly to revenue\",\"\u003Cb>Proven ROI\u003C/b> → Clear attribution builds executive trust and validates marketing’s impact\"]}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"T5DpoGFelj\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, they achieved powerful results:\"}},{\"id\":\"q-Kn1HCTnO\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2169,\"name\":\"Perficient-IMG03.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1360,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Perficient_IMG_03_71f7f2e189/large_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"large_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"large_Perficient-IMG03.png\",\"path\":null,\"size\":42.69,\"width\":1000,\"height\":358,\"sizeInBytes\":42694},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Perficient_IMG_03_71f7f2e189/small_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"small_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"small_Perficient-IMG03.png\",\"path\":null,\"size\":17.79,\"width\":500,\"height\":179,\"sizeInBytes\":17789},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Perficient_IMG_03_71f7f2e189/medium_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"medium_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"medium_Perficient-IMG03.png\",\"path\":null,\"size\":29.68,\"width\":750,\"height\":268,\"sizeInBytes\":29682},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Perficient_IMG_03_71f7f2e189/thumbnail_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"thumbnail_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"thumbnail_Perficient-IMG03.png\",\"path\":null,\"size\":6.9,\"width\":245,\"height\":88,\"sizeInBytes\":6900}},\"hash\":\"Perficient_IMG_03_71f7f2e189\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":55.32,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Perficient_IMG_03_71f7f2e189/Perficient_IMG_03_71f7f2e189.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-18T16:13:27.007Z\",\"updatedAt\":\"2025-08-18T16:13:27.007Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"9wbyjHO-eS\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Nearly\u003Cb> 1 in 7 decision-makers clicked \u003C/b>directly on targeted ads\",\"\u003Cb>$42.7M in influenced wins \u003C/b>in just\u003Cb> 7 months\u003C/b>\",\"51x ROI, \u003Cb>$51 return for every $1 spent \u003C/b>on Influ2 ads\"]}},{\"id\":\"1sIGkHXXq3\",\"type\":\"paragraph\",\"data\":{\"text\":\"\\\"\u003Cb>My heart would break if we didn’t have Influ2\u003C/b>. Without it, we’d be stuck with the basics like calls, emails, and generic account-level targeting. But that’s just not enough. We need smarter, more precise ways to reach the people who matter most,\\\" says the Director of Marketing at the Global IT Consulting Firm.\"}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About the Customer\",\"level\":2}},{\"id\":\"C68p4TnLIX\",\"type\":\"paragraph\",\"data\":{\"text\":\"This global IT consulting firm is a trusted partner to many organizations, including Fortune 500 enterprises. It helps clients modernize operations, enhance agility, and position themselves for long-term success in a rapidly evolving digital landscape.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-09-11T16:14:13.274Z","2025-08-20T15:40:07.764Z","2025-07-31T19:55:36.610Z","{\"time\":1755534186250,\"blocks\":[{\"id\":\"DPePwINLth\",\"type\":\"paragraph\",\"data\":{\"text\":\"They’ve redefined their demand generation strategy with Influ2, \u003Cb>replacing account-level ambiguity with contact-level precision\u003C/b> to engage the right decision-makers. By aligning sales and marketing with real-time engagement signals, they accelerated follow-up, strengthened pipeline influence, and validated marketing’s impact at the executive level. In just seven months, they influenced $42.7M in wins, achieved a \u003Cb>51x ROI\u003C/b>, and drove nearly 1 in 7 decision-makers to click directly on targeted ads. Today, \u003Cb>Influ2 is their “secret weapon,”\u003C/b> powering smarter outreach, measurable results, and a competitive edge they don’t want rivals to know about.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-20","ff1ggod1oe3mu31fo3ryqkfo",{"id":185,"metaTitle":186,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":187},456,"Global IT Firm’s Secret Weapon: Influ2 Contact-Level Ads",false,{"id":189,"title":190,"description":191,"linkedin_url":15,"image":15,"avatar":192},1097,"Anonymous","Director of Marketing at Global IT Consulting Firm",{"id":193,"name":194,"alternativeText":15,"caption":15,"width":195,"height":196,"formats":197,"hash":212,"ext":20,"mime":23,"size":213,"url":214,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":215,"updatedAt":215,"documentId":216,"publishedAt":217},2063,"Screenshot 2025-07-31 at 3.39.10 PM.png",572,552,{"small":198,"thumbnail":205},{"ext":20,"url":199,"hash":200,"mime":23,"name":201,"path":15,"size":202,"width":27,"height":203,"sizeInBytes":204},"https://storage.googleapis.com/influ2-lobby-2/small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f","small_Screenshot 2025-07-31 at 3.39.10 PM.png",118.09,483,118085,{"ext":20,"url":206,"hash":207,"mime":23,"name":208,"path":15,"size":209,"width":210,"height":43,"sizeInBytes":211},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f","thumbnail_Screenshot 2025-07-31 at 3.39.10 PM.png",13.52,162,13522,"Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f",25.73,"https://storage.googleapis.com/influ2-lobby-2/Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","2025-07-31T19:39:38.453Z","i5avjx1zkorbxzc4kwa2jdp6","2026-02-02T17:13:34.842Z",{"id":219,"name":220,"alternativeText":15,"caption":15,"width":221,"height":222,"formats":223,"hash":239,"ext":20,"mime":23,"size":240,"url":241,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":242,"updatedAt":242,"documentId":243,"publishedAt":217},2174,"Case Study Logos.png",507,80,{"small":224,"thumbnail":231},{"ext":20,"url":225,"hash":226,"mime":23,"name":227,"path":15,"size":228,"width":27,"height":229,"sizeInBytes":230},"https://storage.googleapis.com/influ2-lobby-2/small_Case_Study_Logos_06d13b6d7a/small_Case_Study_Logos_06d13b6d7a.png","small_Case_Study_Logos_06d13b6d7a","small_Case Study Logos.png",3.45,79,3452,{"ext":20,"url":232,"hash":233,"mime":23,"name":234,"path":15,"size":235,"width":236,"height":237,"sizeInBytes":238},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Case_Study_Logos_06d13b6d7a/thumbnail_Case_Study_Logos_06d13b6d7a.png","thumbnail_Case_Study_Logos_06d13b6d7a","thumbnail_Case Study Logos.png",1.58,245,39,1579,"Case_Study_Logos_06d13b6d7a",1.09,"https://storage.googleapis.com/influ2-lobby-2/Case_Study_Logos_06d13b6d7a/Case_Study_Logos_06d13b6d7a.png","2025-08-20T15:37:49.074Z","nipkzi79hq5h2lpfyswruyy9",{"id":245,"title":246,"slug":247,"description":15,"content":248,"createdAt":178,"updatedAt":249,"publishedAt":250,"headline":15,"conclusion":251,"orderDate":252,"documentId":253,"seo":254,"featuring":257,"companyLogo":317},20,"How Bonterra Used Contact-Level Ads to Drive Sales Alignment and 2x Win Rates","bonterra","{\"time\":1756296885096,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"\\\"Contact-level advertising is 100% the future of ABM. Once we saw the demo, it was clear this was a gap in our tech stack.\\\"\",\"caption\":\"Justin Lopez, ABM Manager at Bonterra\",\"alignment\":\"left\"}},{\"id\":\"U-9GypdUhK\",\"type\":\"paragraph\",\"data\":{\"text\":\"Smaller teams. Bigger goals. Bonterra’s ABM team was under pressure to prove marketing impact, accelerate pipeline, and keep Sales tightly aligned—all while supporting a mission-driven organization serving the public good. \"}},{\"id\":\"NTSKes2aMs\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra made the shift to contact-level advertising, giving its team the ability to reach real decision-makers, deliver timely buyer signals, and execute full-funnel campaigns that drive measurable outcomes across Sales and Marketing.\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"przxRAmRrd\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.bonterratech.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Bonterra\u003C/a> is a leading social good software company serving nonprofits, corporations, and public agencies. Bonterra needed a way to prioritize the right prospects, prove influence, and enable sales to move quickly.\"}},{\"id\":\"KZP1j2rB8A\",\"type\":\"paragraph\",\"data\":{\"text\":\"Before Influ2, Bonterra’s ABM team struggled to answer a fundamental question: \u003Ci>Are we reaching our buyers?\u003C/i>\"}},{\"id\":\"DlsV4h5RsT\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra's targeting served ads at the account-level, and while web traffic rolled in, there was no clear way to measure if the right people (the actual decision-makers) were engaging. \"}},{\"id\":\"Rk8KNsxuKs\",\"type\":\"paragraph\",\"data\":{\"text\":\"“What kept me up at night before Influ2 was not being able to confidently say to leadership that we were reaching our decision-makers.” — Justin Lopez, ABM Manager at Bonterra \"}},{\"id\":\"zWH15v1-Vm\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2113,\"name\":\"Bonterra-IMG12 (2).png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1772,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_12_2_75c637e92b/large_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"large_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":379.45,\"width\":1000,\"height\":466,\"sizeInBytes\":379448},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_12_2_75c637e92b/small_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"small_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":112.9,\"width\":500,\"height\":233,\"sizeInBytes\":112895},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_12_2_75c637e92b/medium_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"medium_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":229.93,\"width\":750,\"height\":350,\"sizeInBytes\":229929},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_12_2_75c637e92b/thumbnail_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"thumbnail_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":34.01,\"width\":245,\"height\":114,\"sizeInBytes\":34007}},\"hash\":\"Bonterra_IMG_12_2_75c637e92b\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":911.26,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_12_2_75c637e92b/Bonterra_IMG_12_2_75c637e92b.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:47:57.624Z\",\"updatedAt\":\"2025-08-08T16:47:57.624Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"BTW-02XYHY\",\"type\":\"paragraph\",\"data\":{\"text\":\"The turning point came when Bonterra’s leadership noticed a hyper-personalized ad. \\\"We saw our company name on an ad—that kind of personalization immediately piqued our interest,” said Justin. “Once we saw the demo, it was clear this was a gap in our tech stack.”\"}},{\"id\":\"I7o4OZeNhp\",\"type\":\"paragraph\",\"data\":{\"text\":\"From that moment, Bonterra began building its contact-level engagement engine using Influ2.\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"N9eygSjbHy\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra moved beyond broad account targeting and built a contact-level engagement engine that focused only on actual decision-makers and key influencers. The shift made every step—from ad click to outreach—measurable, coordinated, and fast.\"}},{\"id\":\"D8AQdz9BM9\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 1: Targeting people, not just accounts\u003C/b>\"}},{\"id\":\"9myPCahKp4\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra funnels 6Sense accounts lists into Influ2 to prioritize accounts based on buying stage, then builds high-value segments with 5–15 stakeholders per account.\"}},{\"id\":\"56NE_VH9Qr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The team uses Influ2’s \u003Cb>Cohort Designer \u003C/b>to build precise audience segments from tailored account lists designed to meet specific outreach goals.\"}},{\"id\":\"LofKPJoUTI\",\"type\":\"paragraph\",\"data\":{\"text\":\"In the first half of the year, they focused on three high-value cohorts:\"}},{\"id\":\"S4pekDziLq\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Customer expansion\",\"Competitive knockout\",\"Live events\"]}},{\"id\":\"Vnb_KgAWoj\",\"type\":\"paragraph\",\"data\":{\"text\":\"Campaigns were launched with tailored messaging for each cohort, at each stage of the journey, and the data spoke for itself.\"}},{\"id\":\"UQZSuAgcP4\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2180,\"name\":\"Bonterra-IMG16.png\",\"alternativeText\":null,\"caption\":null,\"width\":4240,\"height\":2142,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_16_6d2a7aab10/large_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"large_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG16.png\",\"path\":null,\"size\":368.79,\"width\":1000,\"height\":505,\"sizeInBytes\":368794},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_16_6d2a7aab10/small_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"small_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG16.png\",\"path\":null,\"size\":125.27,\"width\":500,\"height\":253,\"sizeInBytes\":125269},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_16_6d2a7aab10/medium_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"medium_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG16.png\",\"path\":null,\"size\":232.69,\"width\":750,\"height\":379,\"sizeInBytes\":232691},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_16_6d2a7aab10/thumbnail_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"thumbnail_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG16.png\",\"path\":null,\"size\":42.46,\"width\":245,\"height\":124,\"sizeInBytes\":42455}},\"hash\":\"Bonterra_IMG_16_6d2a7aab10\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":876.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_16_6d2a7aab10/Bonterra_IMG_16_6d2a7aab10.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:11:50.407Z\",\"updatedAt\":\"2025-08-27T12:11:50.407Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"YAv_sWsjWu\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>We reached 80% of the buying committee,\u003C/b>” said Justin Lopez, ABM Manager at Bonterra. “We knew we were getting to the right people with the right message.”\"}},{\"id\":\"3KLD_PKzpX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 2: \u003C/b>\u003Cb>Campaigns that click, from first glance to closed won\u003C/b>\"}},{\"id\":\"pQT2ONG46B\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra didn’t just hit “launch” on campaigns. They built intentional, full-funnel strategies with Influ2 that turned attention into action, and clicks into pipeline. Each campaign was designed to meet prospects where they were in their journey and move them closer to a conversation with a team member. \"}},{\"id\":\"GEUnqSTd5S\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here are a few that stood out:\"}},{\"id\":\"wAwUNQy8Nb\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Customer Expansion Campaign\u003C/b>: Ran targeted campaigns to deepen relationships with existing customers. Over four months, the campaign generated nineteen influenced opportunities, including four closed-won deals.\"}},{\"id\":\"51Ir8gFFmD\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2181,\"name\":\"Bonterra-IMG13.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_13_a4100db0dc/large_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"large_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG13.png\",\"path\":null,\"size\":213.44,\"width\":1000,\"height\":409,\"sizeInBytes\":213437},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_13_a4100db0dc/small_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"small_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG13.png\",\"path\":null,\"size\":76.8,\"width\":500,\"height\":205,\"sizeInBytes\":76801},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_13_a4100db0dc/medium_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"medium_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG13.png\",\"path\":null,\"size\":139.78,\"width\":750,\"height\":307,\"sizeInBytes\":139776},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_13_a4100db0dc/thumbnail_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"thumbnail_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG13.png\",\"path\":null,\"size\":26.86,\"width\":245,\"height\":100,\"sizeInBytes\":26856}},\"hash\":\"Bonterra_IMG_13_a4100db0dc\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":314.04,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_13_a4100db0dc/Bonterra_IMG_13_a4100db0dc.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:14:24.554Z\",\"updatedAt\":\"2025-08-27T12:14:24.554Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"GVM0QlX6C_\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Competitive Knockout Campaign\u003C/b>: Built competitor-focused ads that cut through the noise and engaged hard-to-reach buyers.\"}},{\"id\":\"bHFbYBobQn\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2182,\"name\":\"Bonterra-IMG14.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_14_4dea3ee440/large_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"large_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG14.png\",\"path\":null,\"size\":141.02,\"width\":1000,\"height\":409,\"sizeInBytes\":141022},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_14_4dea3ee440/small_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"small_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG14.png\",\"path\":null,\"size\":56.74,\"width\":500,\"height\":205,\"sizeInBytes\":56744},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_14_4dea3ee440/medium_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"medium_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG14.png\",\"path\":null,\"size\":98.07,\"width\":750,\"height\":307,\"sizeInBytes\":98067},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_14_4dea3ee440/thumbnail_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"thumbnail_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG14.png\",\"path\":null,\"size\":21.62,\"width\":245,\"height\":100,\"sizeInBytes\":21621}},\"hash\":\"Bonterra_IMG_14_4dea3ee440\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":132.68,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_14_4dea3ee440/Bonterra_IMG_14_4dea3ee440.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:14:44.434Z\",\"updatedAt\":\"2025-08-27T12:14:44.434Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"-Xc6NRywUk\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Event Activation Promotion Campaigns\u003C/b>: Activated campaigns around key in-person events to boost brand awareness, drive booth visits, and extend engagement beyond the show floor.\"}},{\"id\":\"dilKtaTCG3\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2110,\"name\":\"Bonterra-IMG06.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_06_26e30f9138/large_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"large_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG06.png\",\"path\":null,\"size\":422.34,\"width\":1000,\"height\":409,\"sizeInBytes\":422342},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_06_26e30f9138/small_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"small_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG06.png\",\"path\":null,\"size\":132.15,\"width\":500,\"height\":205,\"sizeInBytes\":132151},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_06_26e30f9138/medium_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"medium_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG06.png\",\"path\":null,\"size\":261.13,\"width\":750,\"height\":307,\"sizeInBytes\":261125},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_06_26e30f9138/thumbnail_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"thumbnail_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG06.png\",\"path\":null,\"size\":41.3,\"width\":245,\"height\":100,\"sizeInBytes\":41297}},\"hash\":\"Bonterra_IMG_06_26e30f9138\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":1288.13,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_06_26e30f9138/Bonterra_IMG_06_26e30f9138.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:43:55.534Z\",\"updatedAt\":\"2025-08-08T16:43:55.534Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"lql2n6scOD\",\"type\":\"paragraph\",\"data\":{\"text\":\"“I’m going all-in on using Influ2 for events this year. We target attendee lists to boost awareness, get people to our booth, and ultimately generate more pipeline.” — Justin Lopez, ABM Manager at Bonterra\"}},{\"id\":\"zIq8ueIfPx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 3: \u003C/b>\u003Cb>Why Sales never misses a signal\u003C/b>\"}},{\"id\":\"2oaZA2e8-c\",\"type\":\"paragraph\",\"data\":{\"text\":\"Alignment is part of Bonterra’s entire ABM workflow.\"}},{\"id\":\"nF1_-AD7ZJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a contact engages with an Influ2 ad, that signal flows directly into a dedicated Slack channel monitored by Sales. They’re able to see \u003Ci>who\u003C/i> engaged and \u003Ci>what\u003C/i> they engaged with, so reps can tailor their outreach with precision. If a rep doesn’t follow up within 24 hours, Sales leadership steps in.\"}},{\"id\":\"aYzIufBzrY\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2115,\"name\":\"Bonterra-IMG12 (3).png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1324,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_12_3_ba424539a9/large_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"large_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":51.23,\"width\":1000,\"height\":348,\"sizeInBytes\":51226},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_12_3_ba424539a9/small_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"small_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":22.36,\"width\":500,\"height\":174,\"sizeInBytes\":22364},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_12_3_ba424539a9/medium_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"medium_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":35.5,\"width\":750,\"height\":261,\"sizeInBytes\":35503},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_12_3_ba424539a9/thumbnail_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"thumbnail_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":9.14,\"width\":245,\"height\":85,\"sizeInBytes\":9142}},\"hash\":\"Bonterra_IMG_12_3_ba424539a9\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":42.57,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_12_3_ba424539a9/Bonterra_IMG_12_3_ba424539a9.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:49:19.060Z\",\"updatedAt\":\"2025-08-08T16:49:19.060Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"la8FBaPEg_\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Prospects who clicked on an ad were much more likely to respond to an SDR’s outreach,” Justin shared. “That kind of engagement made a huge difference.”\"}},{\"id\":\"gez2R-9mBx\",\"type\":\"paragraph\",\"data\":{\"text\":\"Once a prospect shows meaningful engagement – defined by Bonterra as a click of an ad or viewing all ads in the ad journey – they are added into the Salesloft sequence with messaging mapped to their interactions. No cold emails. No guesswork. Just a timely, relevant follow-up that moves deals forward.\"}},{\"id\":\"0dkhM7z5-I\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 4: How alignment fueled full-funnel results\u003C/b>\"}},{\"id\":\"nm4yWR5xxp\",\"type\":\"paragraph\",\"data\":{\"text\":\"After each campaign, Bonterra's marketing team delivers a full performance review to Sales, Marketing, and senior leadership. These include:\"}},{\"id\":\"--0yMhi_vH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Influ2 ad metrics (reach, impressions, clicks)\",\"Sales follow-up data from Salesloft\",\"Handoff rates and meetings booked\"]}},{\"id\":\"i__6AOi596\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We report a \u003Cb>90–95% handoff success rate\u003C/b> directly to leadership. That level of Sales follow-through just wasn’t happening before Influ2.”\"}},{\"id\":\"-oSg0qO4YU\",\"type\":\"paragraph\",\"data\":{\"text\":\"These campaign results didn’t just influence pipeline—they influenced the business. Bonterra now uses Influ2 performance data to align quarterly ABM priorities, secure budget for future initiatives, and demonstrate cross-functional success to senior leadership.\"}},{\"id\":\"H56uG1B0lA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 helped our marketing team earn the trust and respect of Sales,” said Justin Lopez, ABM Manager at Bonterra. “I didn’t just loop Sales in—they had a seat at the table. From ad messaging to which job titles we targeted, they were involved at every step. That level of collaboration built stronger buy-in and alignment. As a result, we now have a steady stream of in-ICP prospects coming in 7 days a week.\\\"\"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"hdJKHNQCl0\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra built a connected, scalable GTM motion. Contact-level advertising gave both Sales and Marketing the clarity, confidence, and momentum to move in sync.\"}},{\"id\":\"S7fLmGodvE\",\"type\":\"paragraph\",\"data\":{\"text\":\"Now they’re scaling that success with campaigns that convert, create deeper engagement, and give both teams a clear view of what’s working.\"}},{\"id\":\"-cfYn1yEUC\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how you can apply Bonterra's playbook:\"}},{\"id\":\"p3TUPrWIwN\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Prove ROI with \u003Cb>contact-level ad engagement \u003C/b>\",\"Trigger fast follow-up\u003Cb> \u003C/b>with \u003Cb>real-time Sales alerts\u003C/b>\",\"\u003Cb>Prioritize \u003C/b>\u003Cb>the \u003Ci>right\u003C/i> buyers\u003C/b>—not just the right accounts\",\"\u003Cb>Align ad journeys to funnel stag\u003C/b>e for stronger conversions\",\"Turn top-performing ad messaging into\u003Cb> Salesloft follow-ups\u003C/b>\"]}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"qM4GFi2_ua\",\"type\":\"paragraph\",\"data\":{\"text\":\"By aligning Sales and Marketing around contact-level engagement, Bonterra unlocked measurable, repeatable success across the funnel.\"}},{\"id\":\"w4Li0XN9PS\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 isn’t just a marketing tool,” said Justin Lopez, ABM Manager at Bonterra. “It’s how we get Sales in front of decision-makers who actually want to talk.”\"}},{\"id\":\"3_yftXGgl0\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2111,\"name\":\"Bonterra-IMG09.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2328,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_09_db2f929209/large_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"large_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG09.png\",\"path\":null,\"size\":72.68,\"width\":1000,\"height\":613,\"sizeInBytes\":72683},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_09_db2f929209/small_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"small_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG09.png\",\"path\":null,\"size\":29.91,\"width\":500,\"height\":306,\"sizeInBytes\":29906},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_09_db2f929209/medium_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"medium_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG09.png\",\"path\":null,\"size\":50.5,\"width\":750,\"height\":459,\"sizeInBytes\":50501},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_09_db2f929209/thumbnail_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"thumbnail_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG09.png\",\"path\":null,\"size\":11.56,\"width\":245,\"height\":150,\"sizeInBytes\":11557}},\"hash\":\"Bonterra_IMG_09_db2f929209\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":93.38,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_09_db2f929209/Bonterra_IMG_09_db2f929209.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:44:38.154Z\",\"updatedAt\":\"2025-08-08T16:44:38.154Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"chn-WPaRDl\",\"type\":\"paragraph\",\"data\":{\"text\":\"And the numbers back it up:\"}},{\"id\":\"PfDuGdaS10\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>91% sales-marketing handoff rate\u003C/b>\",\"\u003Cb>80% of buying committees reached\u003C/b>\",\"\u003Cb>39.7% increase in opportunity conversion rate\u003C/b>\",\"\u003Cb>2x higher win rate\u003C/b> compared to cold outreach\",\"\u003Cb>2.5x increase in deal value\u003C/b>\",\"907% ROI, \u003Cb>$9 return for every $1 spent \u003C/b>on Influ2 ads\"]}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About Bonterra\",\"level\":2}},{\"id\":\"bCU0NbBYl8\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2106,\"name\":\"Bonterra-IMG11.png\",\"alternativeText\":null,\"caption\":null,\"width\":4596,\"height\":2572,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_11_e3c36bb2e5/large_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"large_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG11.png\",\"path\":null,\"size\":128.15,\"width\":1000,\"height\":560,\"sizeInBytes\":128151},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_11_e3c36bb2e5/small_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"small_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG11.png\",\"path\":null,\"size\":47.06,\"width\":500,\"height\":280,\"sizeInBytes\":47058},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_11_e3c36bb2e5/medium_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"medium_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG11.png\",\"path\":null,\"size\":85.4,\"width\":750,\"height\":420,\"sizeInBytes\":85396},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_11_e3c36bb2e5/thumbnail_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"thumbnail_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG11.png\",\"path\":null,\"size\":17.05,\"width\":245,\"height\":137,\"sizeInBytes\":17050}},\"hash\":\"Bonterra_IMG_11_e3c36bb2e5\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":228.24,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_11_e3c36bb2e5/Bonterra_IMG_11_e3c36bb2e5.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:42:05.848Z\",\"updatedAt\":\"2025-08-08T16:42:05.848Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"oMqlRyyzyM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.bonterratech.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Bonterra\u003C/a> is a leading social good software company empowering nonprofits, public agencies, and impact-driven organizations with technology that fuels their missions. With Influ2, Bonterra added a precision layer to their ABM strategy—helping Sales and Marketing work in sync, accelerate pipeline, and engage the right stakeholders at key accounts.\"}},{\"id\":\"AbENUhJD8e\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Location\u003C/b>: Austin, TX\",\"\u003Cb>Industry\u003C/b>: Technology, Nonprofit SaaS\",\"\u003Cb>Size\u003C/b>: 1,001-5,000 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-27T12:14:45.867Z","2025-08-05T18:33:11.608Z","{\"time\":1756154666473,\"blocks\":[{\"id\":\"g6jTEIfX5X\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra transformed their ABM strategy with Influ2, moving beyond account-level targeting to a contact-first model built on real-time engagement signals and seamless sales alignment. The result? Bigger deals, faster wins, and a marketing strategy Sales trusts.\"}},{\"id\":\"sgAsU98Hfu\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>Contact-level engagement has completely changed how we do ABM.\u003C/b>” — Justin Lopez, ABM Manager at Bonterra\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-26","sesti0xk0f5bxvvcok00ex0e",{"id":255,"metaTitle":256,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":187},462,"Aligning Sales and Marketing Around Buyer Signals—Bonterra",{"id":258,"title":259,"description":260,"linkedin_url":261,"image":262,"avatar":287},1104,"Justin Lopez","ABM Manager at Bonterra","https://www.linkedin.com/in/justin-alexander-lopez/",{"id":263,"name":264,"alternativeText":15,"caption":15,"width":265,"height":266,"formats":267,"hash":282,"ext":20,"mime":23,"size":283,"url":284,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":285,"updatedAt":285,"documentId":286,"publishedAt":217},2105,"Bonterra.png",545,66,{"small":268,"thumbnail":275},{"ext":20,"url":269,"hash":270,"mime":23,"name":271,"path":15,"size":272,"width":27,"height":273,"sizeInBytes":274},"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_322f0e47d3/small_Bonterra_322f0e47d3.png","small_Bonterra_322f0e47d3","small_Bonterra.png",9.39,61,9391,{"ext":20,"url":276,"hash":277,"mime":23,"name":278,"path":15,"size":279,"width":236,"height":280,"sizeInBytes":281},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_322f0e47d3/thumbnail_Bonterra_322f0e47d3.png","thumbnail_Bonterra_322f0e47d3","thumbnail_Bonterra.png",4.08,30,4077,"Bonterra_322f0e47d3",2.35,"https://storage.googleapis.com/influ2-lobby-2/Bonterra_322f0e47d3/Bonterra_322f0e47d3.png","2025-08-08T15:13:13.102Z","oa2alx5rlr8y55r61wa9f442",{"id":288,"name":289,"alternativeText":15,"caption":15,"width":290,"height":290,"formats":291,"hash":312,"ext":293,"mime":296,"size":313,"url":314,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":315,"updatedAt":315,"documentId":316,"publishedAt":217},2076,"Justin2.jpeg",800,{"small":292,"medium":300,"thumbnail":306},{"ext":293,"url":294,"hash":295,"mime":296,"name":297,"path":15,"size":298,"width":27,"height":27,"sizeInBytes":299},".jpeg","https://storage.googleapis.com/influ2-lobby-2/small_Justin2_92f8a71770/small_Justin2_92f8a71770.jpeg","small_Justin2_92f8a71770","image/jpeg","small_Justin2.jpeg",21.43,21434,{"ext":293,"url":301,"hash":302,"mime":296,"name":303,"path":15,"size":304,"width":35,"height":35,"sizeInBytes":305},"https://storage.googleapis.com/influ2-lobby-2/medium_Justin2_92f8a71770/medium_Justin2_92f8a71770.jpeg","medium_Justin2_92f8a71770","medium_Justin2.jpeg",54.65,54650,{"ext":293,"url":307,"hash":308,"mime":296,"name":309,"path":15,"size":310,"width":43,"height":43,"sizeInBytes":311},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Justin2_92f8a71770/thumbnail_Justin2_92f8a71770.jpeg","thumbnail_Justin2_92f8a71770","thumbnail_Justin2.jpeg",3.32,3316,"Justin2_92f8a71770",66.02,"https://storage.googleapis.com/influ2-lobby-2/Justin2_92f8a71770/Justin2_92f8a71770.jpeg","2025-08-05T18:08:35.007Z","qo16es5j334oen6gx2kr4662",{"id":318,"name":319,"alternativeText":15,"caption":15,"width":320,"height":321,"formats":15,"hash":322,"ext":323,"mime":324,"size":325,"url":326,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":327,"updatedAt":327,"documentId":328,"publishedAt":217},2081,"Bonterra-logo_horizontal-indigo.svg",176,33,"Bonterra_logo_horizontal_indigo_6203e90b2d",".svg","image/svg+xml",3.16,"https://storage.googleapis.com/influ2-lobby-2/Bonterra_logo_horizontal_indigo_6203e90b2d/Bonterra_logo_horizontal_indigo_6203e90b2d.svg","2025-08-05T18:32:15.177Z","pr247884lzm10qn4ud6suyxw",{"id":330,"title":331,"slug":332,"description":15,"content":333,"createdAt":178,"updatedAt":334,"publishedAt":335,"headline":15,"conclusion":336,"orderDate":337,"documentId":338,"seo":339,"featuring":342,"companyLogo":387},18,"How Marketbridge Scaled Contact-Level Ads—Without Losing the Human Touch","marketbridge","{\"time\":1756132042539,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“Influ2 is so unique—it lets Marketing meet Sales where they need to be, with the right message, to the right buyer, at the right time.” \",\"caption\":\"Amy Grucela, SVP of Marketing Strategy\",\"alignment\":\"left\"}},{\"id\":\"SCu2hKgtxW\",\"type\":\"paragraph\",\"data\":{\"text\":\"Smaller teams. Tighter budgets. Higher stakes. Today’s GTM leaders are being asked to do more with less—and Marketbridge, a leading growth marketing agency, proves \u003Cb>you don’t have to choose between precision and scale—or between data-driven results and meaningful human connection.\u003C/b>\"}},{\"id\":\"6SsH20GxIW\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, \u003Ca href=\\\"https://marketbridge.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Marketbridge\u003C/a> built a smarter contact-level advertising framework—one that delivers real buyer signals, relevant ad journeys, and meaningful marketing moments that actually move pipeline for their clients.\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"CU69m526Y7\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge works across industries, verticals, and complex buying groups—but the challenge is always the same: \u003Cb>smarter targeting in a world full of noise\u003C/b>. Their goal is to help clients connect with the right people, show real impact, and make Sales’ job easier.\"}},{\"id\":\"InG7IwKYsc\",\"type\":\"paragraph\",\"data\":{\"text\":\"Traditional ABM tools were falling short. They needed something more precise to:\"}},{\"id\":\"65XGxh12_O\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Target specific stakeholders across client accounts \",\"Deliver contact-level engagement signals that sellers could act on\",\"Launch campaigns built to engage complex buying groups\",\"Seamlessly integrate with each client’s existing tech stack\"]}},{\"id\":\"VDUNtTzMFo\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We needed to solve one of our clients’ biggest challenges—how to \u003Cb>surgically target\u003C/b> the right people,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “With Influ2, we know exactly who we’re reaching and who’s engaging.”\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"N9eygSjbHy\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>A scalable framework that flexes and scales\u003C/b>, Marketbridge used Influ2 to build a repeatable, multi-layered approach to precision targeting—one that enabled them to meet each client’s needs without sacrificing efficiency or control.\"}},{\"id\":\"eojzyFhcW1\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 1: Strategy on Autopilot—(Almost)\u003C/b>\"}},{\"id\":\"9myPCahKp4\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Marketbridge transforms strategy into action—from persona mapping to real-time sales signals—enabling them to move fast without losing focus.\"}},{\"id\":\"pd6UyvOZ98\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2045,\"name\":\"Marketbridge Case_img1.png\",\"alternativeText\":null,\"caption\":null,\"width\":3154,\"height\":1956,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_Case_img1_577a16556d/large_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"large_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge Case_img1.png\",\"path\":null,\"size\":78.77,\"width\":1000,\"height\":620,\"sizeInBytes\":78771},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_Case_img1_577a16556d/small_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"small_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge Case_img1.png\",\"path\":null,\"size\":29.92,\"width\":500,\"height\":310,\"sizeInBytes\":29924},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_Case_img1_577a16556d/medium_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"medium_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge Case_img1.png\",\"path\":null,\"size\":52.54,\"width\":750,\"height\":465,\"sizeInBytes\":52536},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_Case_img1_577a16556d/thumbnail_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"thumbnail_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge Case_img1.png\",\"path\":null,\"size\":11.27,\"width\":245,\"height\":152,\"sizeInBytes\":11274}},\"hash\":\"Marketbridge_Case_img1_577a16556d\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":76.06,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_Case_img1_577a16556d/Marketbridge_Case_img1_577a16556d.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-07-30T19:14:40.484Z\",\"updatedAt\":\"2025-07-30T19:14:40.484Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"_0Y6M-Avm6\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2 they can:\"}},{\"id\":\"p3GWge5DGH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Map buying committees and intent signals\",\"Sync dynamic contact lists into Influ2\",\"Launch persona and stage-based ad journeys\",\"Send real-time engagement data to Sales\"]}},{\"id\":\"3KLD_PKzpX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 2: Content that Actually Feels Relevant\u003C/b>\"}},{\"id\":\"uVYji_5ps_\",\"type\":\"paragraph\",\"data\":{\"text\":\"Forget the one-size-fits-none approach. Marketbridge uses Influ2 to deliver content that feels relevant—tailored to the buyer’s role, their stage in the journey, and how they engage over time.\"}},{\"id\":\"YYROB0C341\",\"type\":\"paragraph\",\"data\":{\"text\":\"They follow a clear structure to meet each persona with the right message at the right moment:\"}},{\"id\":\"kGrwyj-0_r\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness\u003C/b>: Problem-led messaging to drive familiarity\",\"\u003Cb>Consideration\u003C/b>: Role-specific product and solution content\",\"\u003Cb>Decision\u003C/b>: ROI-focused assets, case studies, and customer proof\"]}},{\"id\":\"ucXn1rdjmA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We design campaigns around specific personas and adapt the ad journey based on how each person engages over time,” says Bailey Creeden, Senior Media Buyer at Marketbridge. “It’s just like a nurture stream—but with ads.”\"}},{\"id\":\"zIq8ueIfPx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 3: Real-Time Sales Signals\u003C/b>\"}},{\"id\":\"Vh1ZLaaO_A\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a CMO clicks three times in a week, Sales isn’t left guessing—they’re already reaching out. They get the full story in Salesforce, Slack, or HubSpot, so sellers always know who is active, what they clicked, and how to follow up.\"}},{\"id\":\"OYr9Footow\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2046,\"name\":\"Marketbridge Case_img1 (2).png\",\"alternativeText\":null,\"caption\":null,\"width\":3154,\"height\":1822,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_Case_img1_2_94f8f15783/large_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"large_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":135.72,\"width\":1000,\"height\":578,\"sizeInBytes\":135715},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_Case_img1_2_94f8f15783/small_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"small_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":52.43,\"width\":500,\"height\":289,\"sizeInBytes\":52426},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_Case_img1_2_94f8f15783/medium_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"medium_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":93.67,\"width\":750,\"height\":433,\"sizeInBytes\":93666},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_Case_img1_2_94f8f15783/thumbnail_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"thumbnail_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":19.1,\"width\":245,\"height\":142,\"sizeInBytes\":19099}},\"hash\":\"Marketbridge_Case_img1_2_94f8f15783\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":107.06,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_Case_img1_2_94f8f15783/Marketbridge_Case_img1_2_94f8f15783.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-07-30T19:15:04.377Z\",\"updatedAt\":\"2025-07-30T19:15:04.377Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"zKTacfFeu4\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Sales gets notified instantly and knows exactly who to reach out to, what resonated, and how to steer the conversation,” says Maggie Forbush, Media Coordinator at Marketbridge. “No other platform has given us that level of clarity.”\"}},{\"id\":\"EtkhLzpSe-\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 4: Insights That Sharpen Your Strategy\u003C/b>\"}},{\"id\":\"wwHaxgfBr2\",\"type\":\"paragraph\",\"data\":{\"text\":\"With every campaign Marketbridge runs, Influ2 provides clear insights that clients actually want (yes, really). With the Influ2 Dashboard, Marketbridge can analyze performance by account, campaign, and creative—and turn those insights into immediate strategy upgrades.\"}},{\"id\":\"RdIbGxCHdv\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>The Influ2 dashboard is incredibly intuitive\u003C/b>,” says Maggie Forbush, Media Coordinator at Marketbridge. “It gives us clear contact, account, and campaign data our clients actually want—making it easy to show what’s working and where to go next.”\"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"_IsTbCqXp5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Today’s GTM teams don’t have time (or budget) to play the “maybe” game. You need to know who to talk to, when they’re ready, and what actually matters.\"}},{\"id\":\"eTaKwqWMEo\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge cracked the code—turning strategy into action and giving Marketing and Sales the green light to move faster, work smarter, and stay perfectly in sync.\"}},{\"id\":\"O-g_ofKczN\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how they do it: \"}},{\"id\":\"SFme50duQK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Start with strategy\u003C/b> → Define your ICP and target buyers\",\"\u003Cb>Contact-level ad targeting \u003C/b>→ Reach real people, not just accounts\",\"\u003Cb>Lead with relevance\u003C/b> → Match content to persona and stage\",\"\u003Cb>Enable Sales in real time\u003C/b> → Deliver signals they can act on instantly \",\"\u003Cb>Optimize continuously\u003C/b> → Use insights to scale what works \"]}},{\"id\":\"zBQWtdMynA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 acts as the bridge between our campaigns and our clients’ revenue teams,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It connects marketing efforts directly to what Sales needs to move deals forward.”\"}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"8kStPinnPL\",\"type\":\"paragraph\",\"data\":{\"text\":\"For one standout client campaign, Marketbridge set out to prove that contact-level advertising could do more than just reach the right people—it could drive real momentum through the funnel.\"}},{\"id\":\"ymHK7nK01u\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2100,\"name\":\"Marketbridge-IMG03.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2328,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_IMG_03_0574a9dc29/large_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"large_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge-IMG03.png\",\"path\":null,\"size\":74.5,\"width\":1000,\"height\":613,\"sizeInBytes\":74500},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_IMG_03_0574a9dc29/small_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"small_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge-IMG03.png\",\"path\":null,\"size\":30.98,\"width\":500,\"height\":306,\"sizeInBytes\":30983},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_IMG_03_0574a9dc29/medium_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"medium_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge-IMG03.png\",\"path\":null,\"size\":52.27,\"width\":750,\"height\":459,\"sizeInBytes\":52274},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_IMG_03_0574a9dc29/thumbnail_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"thumbnail_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge-IMG03.png\",\"path\":null,\"size\":11.68,\"width\":245,\"height\":150,\"sizeInBytes\":11682}},\"hash\":\"Marketbridge_IMG_03_0574a9dc29\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":94.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_IMG_03_0574a9dc29/Marketbridge_IMG_03_0574a9dc29.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-07T17:53:59.672Z\",\"updatedAt\":\"2025-08-07T17:53:59.672Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"T5DpoGFelj\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, they achieved powerful results:\"}},{\"id\":\"pDRsPlAHRZ\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>100% of late-stage deals\u003C/b> had at least one engaged contact\",\"\u003Cb>41% faster deal velocity\u003C/b> when contacts engaged with Influ2\",\"\u003Cb>6x more accounts\u003C/b> entered active pipeline\",\"\u003Cb>19 engaged contacts per deal\u003C/b> on average\",\"\u003Cb>85% more accounts\u003C/b> moved into active engagement\",\"\u003Cb>10% of all target accounts converted \u003C/b>to pipeline\"]}},{\"id\":\"Ptz19ER9h6\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Marketbridge, this campaign validated their approach: when you know exactly who you’re reaching and how they’re engaging, Sales can follow up with confidence and timing that actually drives results.\"}},{\"id\":\"jwkGy2-aGj\",\"type\":\"paragraph\",\"data\":{\"text\":\"👉 \u003Ca href=\\\"https://www.influ2.com/blog/marketbridge-campaign-spotlight\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">See the full Marketbridge campaign spotlight here\u003C/a>\"}},{\"id\":\"CPQTob7sjJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"“With Influ2, we’re not just running ads—we’re tracking impact and connecting the dots from click to close,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It’s a complete view of how marketing drives revenue.”\"}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About Marketbridge\",\"level\":2}},{\"id\":\"77oUFe7R8D\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2099,\"name\":\"Marketbridge-IMG04.png\",\"alternativeText\":null,\"caption\":null,\"width\":4596,\"height\":2572,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_IMG_04_c1cd2eab53/large_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"large_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge-IMG04.png\",\"path\":null,\"size\":392.84,\"width\":1000,\"height\":560,\"sizeInBytes\":392836},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_IMG_04_c1cd2eab53/small_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"small_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge-IMG04.png\",\"path\":null,\"size\":118.81,\"width\":500,\"height\":280,\"sizeInBytes\":118806},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_IMG_04_c1cd2eab53/medium_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"medium_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge-IMG04.png\",\"path\":null,\"size\":239.44,\"width\":750,\"height\":420,\"sizeInBytes\":239441},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_IMG_04_c1cd2eab53/thumbnail_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"thumbnail_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge-IMG04.png\",\"path\":null,\"size\":35.56,\"width\":245,\"height\":137,\"sizeInBytes\":35558}},\"hash\":\"Marketbridge_IMG_04_c1cd2eab53\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":1371.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_IMG_04_c1cd2eab53/Marketbridge_IMG_04_c1cd2eab53.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-07T17:53:45.068Z\",\"updatedAt\":\"2025-08-07T17:53:45.068Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"oMqlRyyzyM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://marketbridge.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Marketbridge\u003C/a> helps enterprise brands drive pipeline with data-driven GTM strategies. With Influ2, they’ve added a powerful, human-first layer of contact-level advertising that empowers their clients' sales and marketing teams to move in sync—and win faster.\"}},{\"id\":\"AbENUhJD8e\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Location\u003C/b>: Bethesda, Maryland\",\"\u003Cb>Industry\u003C/b>: Business Consulting and Services\",\"\u003Cb>Size\u003C/b>: 201-500 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-25T14:27:38.138Z","2025-07-30T19:26:52.467Z","{\"time\":1753903937965,\"blocks\":[{\"id\":\"6MMQEKZb1i\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge elevated their go-to-market strategy with Influ2, replacing generic ABM tactics with a contact-level framework that delivered precision targeting, real-time buyer signals, and relevant ad journeys. By bridging the gap between marketing and sales, they scaled campaign impact without sacrificing personalization—leading to \u003Cb>6x more accounts in pipeline\u003C/b>, a \u003Cb>41% increase in deal velocity\u003C/b>, and a \u003Cb>94% boost in site engagement\u003C/b>. With Influ2 powering their ad strategy, Marketbridge turned insight into action and made contact-level advertising a growth engine for their clients.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-25","k08qvyfxxp0d6qgzgs7ix7uh",{"id":340,"metaTitle":341,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":187},452,"Scaling Contact Ads the Human Way—Marketbridge",{"id":343,"title":344,"description":345,"linkedin_url":346,"image":347,"avatar":365},1096,"Amy Grucela","SVP of Marketing Strategy at Marketbridge","https://www.linkedin.com/in/amy-grucela-8265149/",{"id":348,"name":349,"alternativeText":15,"caption":15,"width":350,"height":351,"formats":352,"hash":360,"ext":20,"mime":23,"size":361,"url":362,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":363,"updatedAt":363,"documentId":364,"publishedAt":217},2101,"marketbridge.png",328,31,{"thumbnail":353},{"ext":20,"url":354,"hash":355,"mime":23,"name":356,"path":15,"size":357,"width":236,"height":358,"sizeInBytes":359},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_marketbridge_9037d12a60/thumbnail_marketbridge_9037d12a60.png","thumbnail_marketbridge_9037d12a60","thumbnail_marketbridge.png",3.9,23,3900,"marketbridge_9037d12a60",1.53,"https://storage.googleapis.com/influ2-lobby-2/marketbridge_9037d12a60/marketbridge_9037d12a60.png","2025-08-07T17:56:32.066Z","i417u5wco665qa3vy8r7vnt3",{"id":366,"name":367,"alternativeText":15,"caption":15,"width":368,"height":368,"formats":369,"hash":382,"ext":293,"mime":296,"size":383,"url":384,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":385,"updatedAt":385,"documentId":386,"publishedAt":217},2041,"Amy.jpeg",652,{"small":370,"thumbnail":376},{"ext":293,"url":371,"hash":372,"mime":296,"name":373,"path":15,"size":374,"width":27,"height":27,"sizeInBytes":375},"https://storage.googleapis.com/influ2-lobby-2/small_Amy_7bf48d20fe/small_Amy_7bf48d20fe.jpeg","small_Amy_7bf48d20fe","small_Amy.jpeg",18.64,18641,{"ext":293,"url":377,"hash":378,"mime":296,"name":379,"path":15,"size":380,"width":43,"height":43,"sizeInBytes":381},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Amy_7bf48d20fe/thumbnail_Amy_7bf48d20fe.jpeg","thumbnail_Amy_7bf48d20fe","thumbnail_Amy.jpeg",3.69,3692,"Amy_7bf48d20fe",28.47,"https://storage.googleapis.com/influ2-lobby-2/Amy_7bf48d20fe/Amy_7bf48d20fe.jpeg","2025-07-30T19:03:25.944Z","di9os0aqnn2rdjg39nt783ad",{"id":388,"name":389,"alternativeText":15,"caption":15,"width":27,"height":390,"formats":391,"hash":399,"ext":20,"mime":23,"size":400,"url":401,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":402,"updatedAt":402,"documentId":403,"publishedAt":217},2176,"Case Study Logos (1).png",100,{"thumbnail":392},{"ext":20,"url":393,"hash":394,"mime":23,"name":395,"path":15,"size":396,"width":236,"height":397,"sizeInBytes":398},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Case_Study_Logos_1_57558ebc12/thumbnail_Case_Study_Logos_1_57558ebc12.png","thumbnail_Case_Study_Logos_1_57558ebc12","thumbnail_Case Study Logos (1).png",4.03,49,4031,"Case_Study_Logos_1_57558ebc12",3.61,"https://storage.googleapis.com/influ2-lobby-2/Case_Study_Logos_1_57558ebc12/Case_Study_Logos_1_57558ebc12.png","2025-08-25T14:27:34.526Z","feo0s5x4330bl719uemzg4ro",{"id":405,"title":406,"slug":407,"description":15,"content":408,"createdAt":178,"updatedAt":409,"publishedAt":410,"headline":15,"conclusion":411,"orderDate":412,"documentId":413,"seo":15,"featuring":414,"companyLogo":453},16,"How CipherHealth’s Personalized Approach to Healthcare Ads Led to an 83% Increase in Influenced Pipeline","cipherhealth","{\"time\":1756991849285,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"\\\"Influ2 has revolutionized our approach to targeted advertising, allowing us to precisely reach decision-makers and drive meaningful engagement.\\\" \",\"caption\":\"Megan Lomazzi, Senior Marketing Operations Manager at CipherHealth\",\"alignment\":\"left\"}},{\"id\":\"5HYXLjaC05\",\"type\":\"paragraph\",\"data\":{\"text\":\"Interested in how CipherHealth is aligning sales and marketing for impactful results? Discover how Megan Lomazzi and the CipherHealth team harnessed Influ2’s contact-level ads to unlock pipeline growth and revenue expansion:\"}},{\"id\":\"7lWbfVLEdM\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Targeting:\u003C/b> Reaching 51% of executive champions.\",\"\u003Cb>Pipeline:\u003C/b> Provided key support in driving an 83% increase in pipeline. \",\"\u003Cb>Revenue:\u003C/b> 20% increase in influenced revenue versus cold outreach.\",\"\u003Cb>ROI:\u003C/b> Each dollar spent on Influ2 generated $122.70 in influenced revenue.\"]}},{\"id\":\"iAPs2BTUdO\",\"type\":\"image\",\"data\":{\"file\":{\"id\":988,\"name\":\"CipherHealth-results.png\",\"alternativeText\":null,\"caption\":null,\"width\":2116,\"height\":1174,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_results_4fd4fb3f53/large_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"large_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-results.png\",\"path\":null,\"size\":65.72,\"width\":1000,\"height\":555,\"sizeInBytes\":65725},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_results_4fd4fb3f53/small_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"small_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-results.png\",\"path\":null,\"size\":24.36,\"width\":500,\"height\":277,\"sizeInBytes\":24358},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_results_4fd4fb3f53/medium_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"medium_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-results.png\",\"path\":null,\"size\":44.91,\"width\":750,\"height\":416,\"sizeInBytes\":44909},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_results_4fd4fb3f53/thumbnail_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"thumbnail_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-results.png\",\"path\":null,\"size\":9.46,\"width\":245,\"height\":136,\"sizeInBytes\":9462}},\"hash\":\"Cipher_Health_results_4fd4fb3f53\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":45.28,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_results_4fd4fb3f53/Cipher_Health_results_4fd4fb3f53.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:14:07.632Z\",\"updatedAt\":\"2024-09-11T16:14:07.632Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"3BmjWIvltZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"Aligning sales and marketing to drive both new business and expansion was a critical challenge at CipherHealth. The team needed a unified approach to target key decision-makers across complex healthcare buying committees. \"}},{\"id\":\"oSEYKPhASS\",\"type\":\"paragraph\",\"data\":{\"text\":\"Today, Megan and her team have transformed their ad strategy, using Influ2 to boost both engagement and revenue growth with account-based and contact-level ad campaigns.\"}},{\"id\":\"DR3LP6uAka\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We needed a solution that could reach the decision-makers within our buying committees and give our sales team detailed engagement insights for timely, personalized outreach,” Megan explains. “Influ2 made that possible, while seamlessly integrating with our tech stack to avoid manual processes.\\\"\"}},{\"id\":\"dA6ASm2p9U\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how CipherHealth unified their ad strategy with Influ2 to drive results:\"}},{\"id\":\"YZHwFtvfwB\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Advanced Targeting: \u003C/b>With Influ2, Megan's team could deliver ads directly to the individual contacts they wanted to reach, driving a significant increase in engagement within their buying committees.\",\"\u003Cb>Personalized Ad: \u003C/b>By delivering ads tailored to each stage of the buying journey, from awareness to decision-making, CipherHealth ensured that their messaging remained relevant and resonated with prospects. \",\"\u003Cb>Optimize Sales Outreach:\u003C/b> The integration with Slack and Salesloft allowed real-time notifications, alerting the sales team whenever contacts engaged with an ad, and ensuring outreach was timely and impactful.\"]}},{\"id\":\"UYowjhWHwh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s CipherHealth’s step-by-step approach for success:\"}},{\"id\":\"gLU8udSiwA\",\"type\":\"header\",\"data\":{\"text\":\"Step 1: Precision Targeting\",\"level\":3}},{\"id\":\"fA0UYJEiTB\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth’s Ideal Customer Profile (ICP) focuses on US-based health systems, where decision-making is often complex and involves large committees. Leveraging their existing tech stack to pull intent and engagement data, CipherHealth pinpoints where these accounts are in the buying journey, to optimize their marketing efforts toward prospects in the Decision or Purchase stages.\"}},{\"id\":\"5CVD7t0MGp\",\"type\":\"paragraph\",\"data\":{\"text\":\"They complement this strategy with contact databases to identify key decision-makers within these accounts, syncing the information to Salesforce. By integrating Influ2 with Salesforce, CipherHealth easily creates ad journeys tailored to each opportunity stage, enhancing ad engagement and boosting meeting conversion rates.\"}},{\"id\":\"W7Fuk8-pDH\",\"type\":\"paragraph\",\"data\":{\"text\":\"This approach enables CipherHealth to consistently deliver relevant and impactful interactions across their buying groups, \u003Cb>reaching 51% of executive champions.\u003C/b>\"}},{\"id\":\"4SEcwXIvNW\",\"type\":\"header\",\"data\":{\"text\":\"Step 2: Personalized Ads Based on Intent \",\"level\":3}},{\"id\":\"PDuTbNQxhZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth's marketing team crafted a strategy to personalize ads across the entire buyer journey, from initial awareness to decision-making. They segment ads by use case, delivering ads based on their product solutions to a mix of prospects to drive new business revenue and current clients for cross-sell expansion opportunities.\"}},{\"id\":\"HTd-CxIY-V\",\"type\":\"paragraph\",\"data\":{\"text\":\"By delivering Influ2 ads tailored to each buyer stage, CipherHealth ensures prospects receive relevant messages that resonate with their needs. This tailored approach boosted ad engagement and supported an \u003Cb>83% increase in their pipeline\u003C/b>.\"}},{\"id\":\"B7F9qQNh0o\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s a more detailed overview of CipherHealth’s ad strategy by intent data:\"}},{\"id\":\"Op8xfVbRDD\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness Stage:\u003C/b> CipherHealth creates targeted ads for decision-makers early in their journey, addressing buyer pain points like reducing avoidable no-shows and supporting healthcare staff. These campaigns raise awareness and educate buyers about their solutions.\"]}},{\"id\":\"NmvwJXLqUW\",\"type\":\"image\",\"data\":{\"file\":{\"id\":984,\"name\":\"CipherHealth-awareness-creatives.png\",\"alternativeText\":null,\"caption\":null,\"width\":2228,\"height\":1080,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_awareness_creatives_ccaf1180dc/large_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"large_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":814.18,\"width\":1000,\"height\":485,\"sizeInBytes\":814181},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_awareness_creatives_ccaf1180dc/small_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"small_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":226.24,\"width\":500,\"height\":242,\"sizeInBytes\":226238},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_awareness_creatives_ccaf1180dc/medium_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"medium_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":474.65,\"width\":750,\"height\":364,\"sizeInBytes\":474650},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc/thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":63.69,\"width\":245,\"height\":119,\"sizeInBytes\":63686}},\"hash\":\"Cipher_Health_awareness_creatives_ccaf1180dc\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":799.62,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_awareness_creatives_ccaf1180dc/Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:10:13.344Z\",\"updatedAt\":\"2024-09-11T16:10:13.344Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"IoFZnte2K6\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Decision + Purchase Stage:\u003C/b> CipherHealth's ads at this stage emphasize ROI metrics and customer success stories for decision-makers actively considering solutions. This targeted strategy ensures CipherHealth stays top of mind with champions, fostering trust and maintaining warm sales conversions through compelling customer proof.\"]}},{\"id\":\"xbE1TjS0Co\",\"type\":\"image\",\"data\":{\"file\":{\"id\":985,\"name\":\"CipherHealth-decision-purchase-creatives.png\",\"alternativeText\":null,\"caption\":null,\"width\":2228,\"height\":1080,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_decision_purchase_creatives_b20576ad8a/large_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"large_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":902.04,\"width\":1000,\"height\":485,\"sizeInBytes\":902043},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_decision_purchase_creatives_b20576ad8a/small_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"small_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":252.64,\"width\":500,\"height\":242,\"sizeInBytes\":252638},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_decision_purchase_creatives_b20576ad8a/medium_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"medium_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":529.67,\"width\":750,\"height\":364,\"sizeInBytes\":529666},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a/thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":68.93,\"width\":245,\"height\":119,\"sizeInBytes\":68932}},\"hash\":\"Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":921.68,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_decision_purchase_creatives_b20576ad8a/Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:10:34.098Z\",\"updatedAt\":\"2024-09-11T16:10:34.098Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"9SDNPbDv5i\",\"type\":\"header\",\"data\":{\"text\":\"Step 3: Real-time Notifications \",\"level\":3}},{\"id\":\"Vhu9gxtxoU\",\"type\":\"paragraph\",\"data\":{\"text\":\"At CipherHealth, integrating marketing strategies with sales execution is streamlined through advanced automation. Using Influ2’s Slack integration, Marketing delivers real-time ad engagement data to the sales team. \"}},{\"id\":\"rsm6nbFGxX\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a contact clicks on a CipherHealth ad, the integration immediately notifies the sales team via Slack. This provides detailed insights into campaign and content engagement metrics, empowering the sales team to prioritize and personalize their outreach efforts.\"}},{\"id\":\"UusB3vx65m\",\"type\":\"image\",\"data\":{\"file\":{\"id\":989,\"name\":\"CipherHealth-Case-Slack-notification.png\",\"alternativeText\":null,\"caption\":null,\"width\":1433,\"height\":911,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_Case_Slack_notification_7aa83a2301/large_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"large_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":122.06,\"width\":1000,\"height\":636,\"sizeInBytes\":122063},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_Case_Slack_notification_7aa83a2301/small_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"small_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":46.14,\"width\":500,\"height\":318,\"sizeInBytes\":46139},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_Case_Slack_notification_7aa83a2301/medium_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"medium_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":84.35,\"width\":750,\"height\":477,\"sizeInBytes\":84349},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301/thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":15.47,\"width\":245,\"height\":156,\"sizeInBytes\":15471}},\"hash\":\"Cipher_Health_Case_Slack_notification_7aa83a2301\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":36.89,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_Case_Slack_notification_7aa83a2301/Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:15:50.144Z\",\"updatedAt\":\"2024-09-11T16:15:50.144Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"Pa0mwi5UGH\",\"type\":\"paragraph\",\"data\":{\"text\":\"Megan’s focus was clear: “Our number one priority as a growth marketing team is to create a frictionless buyers' journey that maximizes market intent,” she explained. “With Influ2, we are fueling our sales team with consistent and personalized engagement with the prospects that influence buying decisions the most.” This proactive approach ensured that the team was always one step ahead in engaging their target audience.\"}},{\"id\":\"BCsTLTNbbV\",\"type\":\"header\",\"data\":{\"text\":\"Step 4: Automation Follow-Up with Salesloft \",\"level\":3}},{\"id\":\"NqH4KWCj2g\",\"type\":\"paragraph\",\"data\":{\"text\":\"Automation rules integrated with Salesloft Rhythm enable CipherHealth to seamlessly enroll Influ2-engaged contacts into SalesLoft sales cadences based on their intent and engagement.\"}},{\"id\":\"N7PZhFh5Iw\",\"type\":\"paragraph\",\"data\":{\"text\":\"For contacts with Influ2 ad impressions only, automated Salesloft sequences are used. For Influ2-engaged contacts who click ads, SDRs use Salesloft to tailor their sales sequences to the content they engaged with in the ad campaign, ensuring timely follow-up with relevant messaging.\"}},{\"id\":\"yRoOhRokUU\",\"type\":\"image\",\"data\":{\"file\":{\"id\":987,\"name\":\"CipherHealth-automation-flow.png\",\"alternativeText\":null,\"caption\":null,\"width\":1620,\"height\":797,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_automation_flow_cc35a6486a/large_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"large_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-automation-flow.png\",\"path\":null,\"size\":96.15,\"width\":1000,\"height\":492,\"sizeInBytes\":96145},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_automation_flow_cc35a6486a/small_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"small_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-automation-flow.png\",\"path\":null,\"size\":35.42,\"width\":500,\"height\":246,\"sizeInBytes\":35425},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_automation_flow_cc35a6486a/medium_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"medium_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-automation-flow.png\",\"path\":null,\"size\":63.24,\"width\":750,\"height\":369,\"sizeInBytes\":63242},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_automation_flow_cc35a6486a/thumbnail_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"thumbnail_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-automation-flow.png\",\"path\":null,\"size\":13.33,\"width\":245,\"height\":121,\"sizeInBytes\":13333}},\"hash\":\"Cipher_Health_automation_flow_cc35a6486a\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":35.54,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_automation_flow_cc35a6486a/Cipher_Health_automation_flow_cc35a6486a.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:12:51.157Z\",\"updatedAt\":\"2024-09-11T16:12:51.157Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"JZK9kRYFGg\",\"type\":\"header\",\"data\":{\"text\":\"Step 5: Sales and Marketing Alignment \",\"level\":3}},{\"id\":\"KbCms08Z6f\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth maintains strong alignment between marketing and sales teams through regular meetings to discuss campaign performance and messaging across channels. This fosters a culture of communication and shared objectives, ensuring departmental goals, targeting strategies, and overall campaign effectiveness are aligned.\"}},{\"id\":\"0NresUvbbV\",\"type\":\"header\",\"data\":{\"text\":\"About CipherHealth\",\"level\":2}},{\"id\":\"FcHJr_2kSI\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth is an award-winning leader in patient-centered communications committed to enhancing communication and coordination throughout the care continuum. Since 2009, CipherHealth has helped define the patient engagement category, delivering groundbreaking tools and services to help health systems deliver patient-centric, quality care that improves clinical outcomes, drives operational efficiency, and creates sustainable financial value through a full suite of communications solutions.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-09-04T13:17:32.034Z","2024-09-11T16:14:16.959Z","{\"time\":1756991849285,\"blocks\":[{\"id\":\"eOxEkuK8b5\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth’s integration of Influ2 into their marketing strategy has not only enhanced their pipeline and revenue but also demonstrated the power of personalized outreach and advanced targeting. By aligning their technology and teams, CipherHealth achieved an 83% boost in pipeline, a 20% increase in revenue, and a remarkable 122.7x ROI.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-09-11","f6vsy4xxlelsi8t5zylcye7v",{"id":415,"title":416,"description":417,"linkedin_url":15,"image":418,"avatar":443},338,"Megan Lomazzi","Senior Marketing Operations Manager at CipherHealth",{"id":419,"name":420,"alternativeText":15,"caption":15,"width":421,"height":422,"formats":423,"hash":438,"ext":20,"mime":23,"size":439,"url":440,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":441,"updatedAt":441,"documentId":442,"publishedAt":217},996,"Cipherhealth 1.png",580,60,{"small":424,"thumbnail":431},{"ext":20,"url":425,"hash":426,"mime":23,"name":427,"path":15,"size":428,"width":27,"height":429,"sizeInBytes":430},"https://storage.googleapis.com/influ2-lobby-2/small_Cipherhealth_1_c06adbc91b/small_Cipherhealth_1_c06adbc91b.png","small_Cipherhealth_1_c06adbc91b","small_Cipherhealth 1.png",9.42,52,9417,{"ext":20,"url":432,"hash":433,"mime":23,"name":434,"path":15,"size":435,"width":236,"height":436,"sizeInBytes":437},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipherhealth_1_c06adbc91b/thumbnail_Cipherhealth_1_c06adbc91b.png","thumbnail_Cipherhealth_1_c06adbc91b","thumbnail_Cipherhealth 1.png",4.02,25,4023,"Cipherhealth_1_c06adbc91b",2.93,"https://storage.googleapis.com/influ2-lobby-2/Cipherhealth_1_c06adbc91b/Cipherhealth_1_c06adbc91b.png","2024-09-11T17:00:23.486Z","vl2d9oubfp7v2q2oajzudi9q",{"id":444,"name":445,"alternativeText":15,"caption":15,"width":446,"height":446,"formats":15,"hash":447,"ext":448,"mime":296,"size":449,"url":450,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":451,"updatedAt":451,"documentId":452,"publishedAt":217},1283,"unnamed.jpg",96,"unnamed_9f5fcf8761",".jpg",2.78,"https://storage.googleapis.com/influ2-lobby-2/unnamed_9f5fcf8761/unnamed_9f5fcf8761.jpg","2024-11-11T14:33:13.523Z","tjppwn6of87m7qarjc1fkn93",{"id":454,"name":455,"alternativeText":15,"caption":15,"width":456,"height":457,"formats":458,"hash":473,"ext":20,"mime":23,"size":474,"url":475,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":476,"updatedAt":477,"documentId":478,"publishedAt":217},997,"Cipherhealth-black.png",558,90,{"small":459,"thumbnail":466},{"ext":20,"url":460,"hash":461,"mime":23,"name":462,"path":15,"size":463,"width":27,"height":464,"sizeInBytes":465},"https://storage.googleapis.com/influ2-lobby-2/small_Cipherhealth_black_de952aeb72/small_Cipherhealth_black_de952aeb72.png","small_Cipherhealth_black_de952aeb72","small_Cipherhealth-black.png",11.75,81,11754,{"ext":20,"url":467,"hash":468,"mime":23,"name":469,"path":15,"size":470,"width":236,"height":471,"sizeInBytes":472},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipherhealth_black_de952aeb72/thumbnail_Cipherhealth_black_de952aeb72.png","thumbnail_Cipherhealth_black_de952aeb72","thumbnail_Cipherhealth-black.png",4.89,40,4886,"Cipherhealth_black_de952aeb72",3.52,"https://storage.googleapis.com/influ2-lobby-2/Cipherhealth_black_de952aeb72/Cipherhealth_black_de952aeb72.png","2024-09-12T13:57:30.128Z","2024-09-12T19:12:15.167Z","k50ae5g6o9c6jzlc3g8ubw24",{"id":480,"title":481,"slug":482,"description":15,"content":483,"createdAt":178,"updatedAt":484,"publishedAt":485,"headline":15,"conclusion":486,"orderDate":487,"documentId":488,"seo":489,"featuring":492,"companyLogo":542},17,"How Influ2 Helped Quantexa Accelerate Deals and Boosted Pipeline by 5.2X","quantexa","{\"time\":1754665656371,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“It's always about only one thing: pipeline. It's not about anything else. It's all about accelerating pipeline.” \",\"caption\":\"Director of Digital and ABM at Quantexa\",\"alignment\":\"left\"}},{\"id\":\"5HYXLjaC05\",\"type\":\"paragraph\",\"data\":{\"text\":\"How are top marketers using contact-level advertising to influence decision-makers and close deals? See how Adam Woozeer and the Quantexa team leverage Influ2 to drive pipeline growth, and how contact-based advertising stacked up against Quantexa’s cold outreach:\"}},{\"id\":\"gDqCDKb9cj\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Conversions\u003C/b>: 4.53x higher conversion rate versus cold outreach.\",\"\u003Cb>Pipeline\u003C/b>: 5.2x boost in pipeline versus cold outreach.\",\"\u003Cb>ROI\u003C/b>: Saw a 837% return on their Influ2 investment\"]}},{\"id\":\"qVxrXMpJtY\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"JXvlittoIK\",\"type\":\"paragraph\",\"data\":{\"text\":\"When Adam joined Quantexa in 2020, the company was a small startup using traditional marketing tactics to engage large B2B enterprises. However, these tactics were draining resources with little return.\"}},{\"id\":\"d5mBzC7zC1\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We reached a pivotal moment,” says Adam, Quantexa's Director of Digital and ABM. “\u003Cb>Every dollar spent without results felt like a setback.\u003C/b>” With complex B2B buying processes involving large committees, they needed a more effective strategy.\"}},{\"id\":\"ma379Uxu6w\",\"type\":\"paragraph\",\"data\":{\"text\":\"Initially, Adam's team ran light-touch ABM through LinkedIn, which accelerated deals but left them seeking more.\"}},{\"id\":\"DjXp9IoasL\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We had a clear understanding of our target audience that we wanted to market to, but needed to find a solution because as a small company, we couldn’t afford to waste money on extended sales processes.” Adam Woozeer — Director of Digital and ABM at Quantexa\"}},{\"id\":\"l7A4mOI0B_\",\"type\":\"paragraph\",\"data\":{\"text\":\"After exploring several ABM platforms, Adam found they offered little beyond polished interfaces and lacked innovation or customization. \\\"There’s nothing here that we’re not already doing,\\\" he says.\"}},{\"id\":\"9PqC8qqrFz\",\"type\":\"paragraph\",\"data\":{\"text\":\"This led Adam to Influ2, and was instantly drawn in by its promise of targeted engagement. \"}},{\"id\":\"mD9wxtuB5K\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"fA0UYJEiTB\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Quantexa, getting started with Influ2 was about starting out small, demonstrating success to get buy-in from the wider team, and then scaling up from there. Recognizing that success depended on sales and marketing alignment, Quantexa prioritized building trust in Influ2’s vision and ensuring seamless integration with their existing tech stack.\"}},{\"id\":\"E29OXAi8ls\",\"type\":\"paragraph\",\"data\":{\"text\":\"They started by integrating Influ2 and HubSpot, and experimenting with one-to-few and one-to-many campaigns. Partnering with the sales and SDR teams, Adam also launched deal-based marketing (DBM) campaigns. \"}},{\"id\":\"XHvSS9J4v9\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>We developed DBM, deal-based marketing, using Influ2 to run personalized ads for specific stakeholders in a deal. The campaign was a tremendous success, generating significant attention\u003C/b>,” Adam explains. “Customers were even asking our CEO how we managed to follow them everywhere with our digital ads.”\"}},{\"id\":\"G67-pp1cPa\",\"type\":\"paragraph\",\"data\":{\"text\":\"Rather than having to invest heavily in a single ecosystem, Adam could integrate Influ2 as one cog into Quantexa's existing ABM machine. He could add contact-based advertising into the mix to accelerate pipeline without disrupting or overhauling the team’s current tech stack.\"}},{\"id\":\"sTO87bbS5l\",\"type\":\"paragraph\",\"data\":{\"text\":\"This success bridged the gap between sales and marketing, gaining sales support. “Our sales reps now approach me asking, ‘Can we run an Influ2 campaign on this deal?’ They know that if they provide a list of contacts, we’ll deliver results,” he shares.\"}},{\"id\":\"JI6TkkbhbB\",\"type\":\"paragraph\",\"data\":{\"text\":\"The real value of Influ2 lies in its ability to reach specific decision-makers within deals. Quantexa uses this capability to enhance personalized outreach, accelerating the sales process. “It’s about getting in front of decision-makers with relevant messaging based on the sales conversations that are being had and pushing up brand awareness so that more members of the buying committee can get to a decision faster,” Adam explains.\"}},{\"id\":\"6oAC8RL0X8\",\"type\":\"paragraph\",\"data\":{\"text\":\"The team collaborates through regular check-in calls, refining campaigns based on intent data and sales feedback. “We utilize Bombora for intent data to understand our prospects' online searches, questions, and objections. This, combined with our first-party data, informs our ad creative,” Adam adds.\"}},{\"id\":\"EDgJOR3Foh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Switching from form fills to targeted engagement has paid off. “\u003Cb>With Influ2, we engage the right people at the right time, enhancing brand awareness and driving pipeline growth\u003C/b>,” he concludes.\"}},{\"id\":\"MSa6dE0dDB\",\"type\":\"paragraph\",\"data\":{\"text\":\"Through this multifaceted approach, Adam and his team have accelerated meaningful deals with major clients.\"}},{\"id\":\"DIoN8zHmlM\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"3LyIQGQFnq\",\"type\":\"image\",\"data\":{\"file\":{\"id\":1654,\"name\":\"image.png\",\"alternativeText\":null,\"caption\":null,\"width\":720,\"height\":492,\"formats\":{\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_image_f355d6c838/small_image_f355d6c838.png\",\"hash\":\"small_image_f355d6c838\",\"mime\":\"image/png\",\"name\":\"small_image.png\",\"path\":null,\"size\":21.89,\"width\":500,\"height\":342,\"sizeInBytes\":21892},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_image_f355d6c838/thumbnail_image_f355d6c838.png\",\"hash\":\"thumbnail_image_f355d6c838\",\"mime\":\"image/png\",\"name\":\"thumbnail_image.png\",\"path\":null,\"size\":7.53,\"width\":228,\"height\":156,\"sizeInBytes\":7531}},\"hash\":\"image_f355d6c838\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":8.87,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/image_f355d6c838/image_f355d6c838.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-03-17T18:32:54.205Z\",\"updatedAt\":\"2025-03-17T18:32:54.205Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"CLbShOX3kX\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa’s collaboration with Influ2 has transformed their marketing approach, tackling challenges like long sales cycles and high costs. With intent data, Quantexa targeted decision-makers at key opportunities. This strategy accelerated deals and led to notable contract closures.\"}},{\"id\":\"gIF2p88bTr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The results speak for themselves: a \u003Cb>4.53x higher conversion rate \u003C/b>compared to cold outreach, and a \u003Cb>5.2x boost in pipeline generation\u003C/b>.\"}},{\"id\":\"USSOWCKXHl\",\"type\":\"paragraph\",\"data\":{\"text\":\"Influ2's hyper-targeted ads and Quantexa’s well-timed outreach fueled these results, driving an \u003Cb>837% ROI \u003C/b>and solidifying Influ2 as a key driver of pipeline and revenue growth.\"}},{\"id\":\"KvsxbKnc2Y\",\"type\":\"paragraph\",\"data\":{\"text\":\"This partnership not only strengthened brand awareness but also solidified Influ2 as a key driver of Quantexa’s pipeline growth and revenue. The strategic use of intent data and close alignment between sales and marketing were critical to these successes, setting the stage for continued growth in their ABM efforts.\"}},{\"id\":\"Def3-UeFG-\",\"type\":\"header\",\"data\":{\"text\":\"Looking Ahead\",\"level\":2}},{\"id\":\"G38PP1-R3r\",\"type\":\"paragraph\",\"data\":{\"text\":\"As Quantexa continues to evolve, the integration of Influ2 into their marketing strategy presents a compelling opportunity to enhance their Account-Based Marketing (ABM) program. \"}},{\"id\":\"xGT-mFkOia\",\"type\":\"paragraph\",\"data\":{\"text\":\"Building on their initial successes in accelerating deal cycles, Quantexa plans to deepen their commitment to personalized targeting, focusing on engaging specific individuals within key accounts to drive even greater pipeline growth.\"}},{\"id\":\"3jUUC6ksI2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa plans to refine strategies using intent data to optimize campaigns at every stage. Adam notes, “\u003Cb>Influ2 has transformed how we connect with prospects—it's not just about impressions; it’s about meaningful engagement that drives results.\u003C/b>”\"}},{\"id\":\"xtz0aYQYKv\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Adam and the Quantexa team, there’s no turning back. \"}},{\"id\":\"O7M1y_Dzhh\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 has become deeply ingrained in our operations. It’s now a critical component of our business” Adam Woozeer — Director of Digital and ABM at Quantexa\"}},{\"id\":\"sFxre2RQw8\",\"type\":\"header\",\"data\":{\"text\":\"About Quantexa\",\"level\":2}},{\"id\":\"0b1aH4V3c9\",\"type\":\"image\",\"data\":{\"file\":{\"id\":1402,\"name\":\"Quantexa-1.png\",\"alternativeText\":null,\"caption\":null,\"width\":2298,\"height\":1286,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Quantexa_1_672bdd8770/large_Quantexa_1_672bdd8770.png\",\"hash\":\"large_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"large_Quantexa-1.png\",\"path\":null,\"size\":245.39,\"width\":1000,\"height\":560,\"sizeInBytes\":245393},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Quantexa_1_672bdd8770/small_Quantexa_1_672bdd8770.png\",\"hash\":\"small_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"small_Quantexa-1.png\",\"path\":null,\"size\":81.44,\"width\":500,\"height\":280,\"sizeInBytes\":81442},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Quantexa_1_672bdd8770/medium_Quantexa_1_672bdd8770.png\",\"hash\":\"medium_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"medium_Quantexa-1.png\",\"path\":null,\"size\":153.78,\"width\":750,\"height\":420,\"sizeInBytes\":153779},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Quantexa_1_672bdd8770/thumbnail_Quantexa_1_672bdd8770.png\",\"hash\":\"thumbnail_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"thumbnail_Quantexa-1.png\",\"path\":null,\"size\":28.82,\"width\":245,\"height\":137,\"sizeInBytes\":28823}},\"hash\":\"Quantexa_1_672bdd8770\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":189.7,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Quantexa_1_672bdd8770/Quantexa_1_672bdd8770.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-01-13T13:49:20.356Z\",\"updatedAt\":\"2025-01-13T13:49:20.356Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"7YSPPBt7r2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa is a data analytics leader that empowers organizations to make informed decisions through its Decision Intelligence Platform. By unifying siloed systems, Quantexa provides a reliable view of data that enhances decision-making and helps businesses mitigate risks and seize opportunities.\"}},{\"id\":\"8jEdzcp9is\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Location: London, UK\",\"Industry: Data Analytics\",\"Size: 500-1000 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-08T15:08:13.153Z","2025-02-28T13:17:05.308Z","{\"time\":1754665656372,\"blocks\":[{\"id\":\"eOxEkuK8b5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa transformed its marketing approach with Influ2, overcoming long sales cycles and costly outreach by leveraging contact-based advertising to engage key decision-makers. By aligning sales and marketing efforts, they accelerated deal cycles and scaled pipeline growth, achieving a 4.53x higher conversion rate, a 5.2x boost in pipeline, and a 7.6x increase in influenced revenue. With an 837% ROI, Influ2 has become a cornerstone of Quantexa’s ABM strategy, driving meaningful engagement and measurable results.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-12-11","slpiszor3bqekqcbfmxuqh2c",{"id":490,"metaTitle":491,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":187},337,"How Influ2 Helped Quantexa Boost Pipeline by 5.2X",{"id":493,"title":494,"description":495,"linkedin_url":15,"image":496,"avatar":526},637,"Adam Woozeer","Director of Digital and ABM at 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Amplitude Leveraged Influ2 to Drive 5.6X ROI on Ad Spend and Target Key Decision-Makers","amplitude-case-study","Learn how taking a Contact-Level Advertising approach allowed Amplitude to focus 100% of its advertising on key decision-makers and use the engagement insights to drive personalized and attributable B2B marketing and sales activity to realize a 5.6x ROI on ad spend.","{\"time\":1730992000466,\"blocks\":[{\"id\":\"xZSwc8sqtC\",\"type\":\"embed\",\"data\":{\"service\":\"vimeo\",\"source\":\"https://vimeo.com/740749011\",\"embed\":\"https://player.vimeo.com/video/740749011?title=0&byline=0\",\"width\":580,\"height\":320,\"caption\":\"\"}},{\"id\":\"m4tYUV-Q7e\",\"type\":\"header\",\"data\":{\"text\":\"About Amplitude\",\"level\":2}},{\"id\":\"q4rq43iV3e\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude, the leading provider of product intelligence, helps digital product teams gain valuable insights and optimize their work. \"}},{\"id\":\"W-eHbv8gNy\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude helps companies gain insights into user behavior and optimize their digital products. By analyzing user data, Amplitude enables businesses to make data-driven decisions and improve their overall product experience.\"}},{\"id\":\"Dmgyfb0359\",\"type\":\"paragraph\",\"data\":{\"text\":\"However, their marketing efforts were not effectively converting leads into sales opportunities. \"}},{\"id\":\"XDyEETtTQj\",\"type\":\"image\",\"data\":{\"file\":{\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Amplitude_website_cf00f23522/Amplitude_website_cf00f23522.png\",\"mime\":\"image/png\",\"height\":643,\"width\":1149,\"size\":29.86,\"alt\":\"Amplitude-website.png\",\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Amplitude_website_cf00f23522/large_Amplitude_website_cf00f23522.png\",\"hash\":\"large_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"large_Amplitude-website.png\",\"path\":null,\"size\":138.11,\"width\":1000,\"height\":560},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Amplitude_website_cf00f23522/small_Amplitude_website_cf00f23522.png\",\"hash\":\"small_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"small_Amplitude-website.png\",\"path\":null,\"size\":49.09,\"width\":500,\"height\":280},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Amplitude_website_cf00f23522/medium_Amplitude_website_cf00f23522.png\",\"hash\":\"medium_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"medium_Amplitude-website.png\",\"path\":null,\"size\":88.15,\"width\":750,\"height\":420},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Amplitude_website_cf00f23522/thumbnail_Amplitude_website_cf00f23522.png\",\"hash\":\"thumbnail_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"thumbnail_Amplitude-website.png\",\"path\":null,\"size\":17.86,\"width\":245,\"height\":137}}},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"khl-R2tMQO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"GQfy7dnE7q\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude's marketing team invested significant ad dollars across various social media channels to target key decision-makers based on firmographic and persona-level attributes.\"}},{\"id\":\"wmkoapFMnx\",\"type\":\"paragraph\",\"data\":{\"text\":\"Despite generating leads, these efforts were not translating into sales opportunities for the team. The lack of precision in their digital advertising approach prompted Amplitude to seek a solution that could better focus on their target audience and improve alignment between marketing and sales.\"}},{\"id\":\"PszAiBbFPw\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"HfaQaBCbtb\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude adopted a Contact-Level Advertising approach, leveraging Influ2's platform to concentrate their ad spend exclusively on the key decision-makers within their target accounts. By doing so, they achieved impressive results in terms of audience matching. \"}},{\"id\":\"EHZA9yoyqF\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>At the individual level, Amplitude achieved a remarkable \u003Cmark class=\\\"cdx-marker\\\">56% match rate\u003C/mark> with their core buying group, increasing to nearly 80% at the account level. \u003C/b>\"}},{\"id\":\"fX0iHyv72n\",\"type\":\"image\",\"data\":{\"file\":{\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Amplitude_match_rate_71abc39dd0/Amplitude_match_rate_71abc39dd0.png\",\"mime\":\"image/png\",\"height\":1110,\"width\":1842,\"size\":32.2,\"alt\":\"Amplitude-match-rate.png\",\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Amplitude_match_rate_71abc39dd0/large_Amplitude_match_rate_71abc39dd0.png\",\"hash\":\"large_Amplitude_match_rate_71abc39dd0\",\"mime\":\"image/png\",\"name\":\"large_Amplitude-match-rate.png\",\"path\":null,\"size\":103.6,\"width\":1000,\"height\":603},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Amplitude_match_rate_71abc39dd0/small_Amplitude_match_rate_71abc39dd0.png\",\"hash\":\"small_Amplitude_match_rate_71abc39dd0\",\"mime\":\"image/png\",\"name\":\"small_Amplitude-match-rate.png\",\"path\":null,\"size\":40.69,\"width\":500,\"height\":301},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Amplitude_match_rate_71abc39dd0/medium_Amplitude_match_rate_71abc39dd0.png\",\"hash\":\"medium_Amplitude_match_rate_71abc39dd0\",\"mime\":\"image/png\",\"name\":\"medium_Amplitude-match-rate.png\",\"path\":null,\"size\":71.28,\"width\":750,\"height\":452},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Amplitude_match_rate_71abc39dd0/thumbnail_Amplitude_match_rate_71abc39dd0.png\",\"hash\":\"thumbnail_Amplitude_match_rate_71abc39dd0\",\"mime\":\"image/png\",\"name\":\"thumbnail_Amplitude-match-rate.png\",\"path\":null,\"size\":16.37,\"width\":245,\"height\":148}}},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"4V34Ze4b-Q\",\"type\":\"paragraph\",\"data\":{\"text\":\"This precise targeting allowed them to communicate directly with their core audience, supporting the outbound efforts of the sales team. Marketing ensured that target accounts were aware of Amplitude's offerings prior to each sales call, generating a lift in engagement and overall awareness.\"}},{\"id\":\"103qQc6TK7\",\"type\":\"paragraph\",\"data\":{\"text\":\"Furthermore, Influ2 provided Amplitude with invaluable intent insights at an individual level. By analyzing engagement activity and integrating this data into their CRM, Amplitude could trigger relevant and timely marketing and sales follow-up workflows, resulting in improved conversion rates. \"}},{\"id\":\"samQDc4IDS\",\"type\":\"paragraph\",\"data\":{\"text\":\"This integration of engagement insights enabled Amplitude to make informed decisions about their campaigns and achieve better alignment between sales and marketing.\"}},{\"id\":\"tWFobnXbOZ\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"RowabUeoO6\",\"type\":\"image\",\"data\":{\"file\":{\"url\":\"https://storage.googleapis.com/influ2-lobby-2/amplitude_roi_on_person_based_ads_c8ccfb430b/amplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"mime\":\"image/png\",\"height\":756,\"width\":1160,\"size\":14.74,\"alt\":\"amplitude-roi-on-person-based-ads.png\",\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_amplitude_roi_on_person_based_ads_c8ccfb430b/large_amplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"hash\":\"large_amplitude_roi_on_person_based_ads_c8ccfb430b\",\"mime\":\"image/png\",\"name\":\"large_amplitude-roi-on-person-based-ads.png\",\"path\":null,\"size\":85.09,\"width\":1000,\"height\":652},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_amplitude_roi_on_person_based_ads_c8ccfb430b/small_amplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"hash\":\"small_amplitude_roi_on_person_based_ads_c8ccfb430b\",\"mime\":\"image/png\",\"name\":\"small_amplitude-roi-on-person-based-ads.png\",\"path\":null,\"size\":34.53,\"width\":500,\"height\":326},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_amplitude_roi_on_person_based_ads_c8ccfb430b/medium_amplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"hash\":\"medium_amplitude_roi_on_person_based_ads_c8ccfb430b\",\"mime\":\"image/png\",\"name\":\"medium_amplitude-roi-on-person-based-ads.png\",\"path\":null,\"size\":58.23,\"width\":750,\"height\":489},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_amplitude_roi_on_person_based_ads_c8ccfb430b/thumbnail_amplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"hash\":\"thumbnail_amplitude_roi_on_person_based_ads_c8ccfb430b\",\"mime\":\"image/png\",\"name\":\"thumbnail_amplitude-roi-on-person-based-ads.png\",\"path\":null,\"size\":12.84,\"width\":239,\"height\":156}}},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"JSAxxr47p2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude's partnership with Influ2 yielded quantifiable improvements to their bottom line. They were able to reach \u003Cb>6K \u003C/b>contacts from over \u003Cb>800\u003C/b> named accounts. Ads yielded \u003Cb>130K\u003C/b> impressions which resulted in \u003Cb>171\u003C/b> clicks and \u003Cb>103\u003C/b> website visits.\"}},{\"id\":\"ms_5zf9Yco\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cmark class=\\\"cdx-marker\\\">All in all, the campaign brought an exceptional \u003Cb>5.6X ROI\u003C/b> on advertising spend.\u003C/mark>\"}},{\"id\":\"lB_UmJSPGA\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marcus Akerland, Senior Performance Marketing Manager at Amplitude, emphasized the significance of reaching key decision-makers:\"}},{\"id\":\"Wvt1Sotx6J\",\"type\":\"quote\",\"data\":{\"text\":\"It's not just impressions at a company level or impressions at a job title level that makes this successful, but reaching over half of the decision-makers - that's pure gold! You don't have to ask your sales team to follow up with these leads because these are the people that they're spending all day trying to contact.\",\"caption\":\"\",\"alignment\":\"left\"}}],\"version\":\"2.30.6\"}","2023-05-21T19:21:37.629Z","2024-11-07T15:06:57.562Z","2022-04-07T02:59:53.000Z","{\"time\":1730992006809,\"blocks\":[{\"id\":\"xlwAr5ey8q\",\"type\":\"paragraph\",\"data\":{\"text\":\"By adopting Influ2's Contact-Level Advertising approach, Amplitude successfully optimized their marketing efforts to focus on key decision-makers within their target accounts. \"}},{\"id\":\"d6O6yAyXn6\",\"type\":\"paragraph\",\"data\":{\"text\":\"The implementation of this solution enabled them to achieve exceptional results, including a 5.6X ROI on ad spend. \"}},{\"id\":\"7YKW1OCSR8\",\"type\":\"paragraph\",\"data\":{\"text\":\"By precisely targeting their audience and leveraging engagement insights, Amplitude significantly improved their marketing and sales alignment, resulting in 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GTM Orchestration Breaks Without Contact-Level Execution","{\"time\":1778764764462,\"blocks\":[{\"id\":\"KDUO0UUK7L\",\"type\":\"paragraph\",\"data\":{\"text\":\"In this webinar, we break down the common failure points that erode buyer momentum, and how Influ2’s newest release built around contact-level orchestration overcomes them.\"}}],\"version\":\"2.31.0\"}","{\"time\":1778764757871,\"blocks\":[{\"id\":\"NPqZGTem0A\",\"type\":\"embed\",\"data\":{\"service\":\"youtube\",\"source\":\"https://youtu.be/pzxk3GvRCkg\",\"embed\":\"https://www.youtube.com/embed/pzxk3GvRCkg\",\"width\":580,\"height\":320,\"caption\":\"\"}}],\"version\":\"2.31.0\"}","why-gtm-orchestration-breaks-without-contact-level-execution","2026-05-14T13:19:33.455Z","2026-05-14T12:10:51.772Z","2026-05-14",[1905,1914,1923,1932],{"id":1906,"title":1907,"description":1908,"linkedin_url":1909,"avatar":1910},3634,"Ed VanderBush","Senior Manager of ABM, LiveRamp","https://www.linkedin.com/in/edvanderbush/",{"id":1911,"documentId":1912,"url":1913},2776,"iqqjkvrpf3cattizl1jn5g3f","https://storage.googleapis.com/influ2-lobby-2/ed_d935081d18/ed_d935081d18.png",{"id":1915,"title":1916,"description":1917,"linkedin_url":1918,"avatar":1919},3635,"Devin Reed","CEO & Founder, The Reeder","https://www.linkedin.com/in/devinreed/",{"id":1920,"documentId":1921,"url":1922},2772,"s4cl99xz444g2z45gr8klcoy","https://storage.googleapis.com/influ2-lobby-2/devin_033d7b2c3a/devin_033d7b2c3a.png",{"id":1924,"title":1925,"description":1926,"linkedin_url":1927,"avatar":1928},3636,"Anna Tsymbalist","Head of ABM, Influ2","https://www.linkedin.com/in/anna-tsymbalist/",{"id":1929,"documentId":1930,"url":1931},2777,"e88ludxoo2ik4skczoxlh5fa","https://storage.googleapis.com/influ2-lobby-2/Anna_Tsymbalist_20021a6215/Anna_Tsymbalist_20021a6215.png",{"id":1933,"title":1934,"description":1935,"linkedin_url":1936,"avatar":1937},3637,"Kaela Clark","Head of Product & Lifecycle Marketing, Influ2","https://www.linkedin.com/in/kaela-clark-365a5889/",{"id":1938,"documentId":1939,"url":1940},2778,"iun63osrz23husazsbok9x36","https://storage.googleapis.com/influ2-lobby-2/Kaela_Clark_ff2b1863df/Kaela_Clark_ff2b1863df.png",[1942,1947,1952,1957,1962,1967],{"id":1943,"timecode":1944,"transcript":1945,"selected":15,"title":1946},1196,"00:00","Hello, everybody, and welcome to today's webinar, why go-to-market orchestration breaks without contact-level execution. We're going to give everyone just a few more seconds to file in, and some of you are already engaging in the chat, but we'd love to hear from you all. Say hey. Tell us where you're dialing in from. My name is Kaela Clark. I'm joining from Charleston, South Carolina. So we'd love to know where the audience is joining from. Oh, hello. All over. Wow. That's so fun. Okay, guys. Let's let's get started. So we have a pretty packed agenda today. We probably will run the full sixty minutes for today's webinar. This session is being recorded. So if you are registered and watching this later, thanks for joining us. Those of you who are here, thanks for taking the time, and we'll make sure this recording is sent to you. We are gonna answer questions as we go through the webinar today. So just as you are engaging in the chat, next to that, you should see a Q&A tab. So as you have questions, please submit them there, and we'll make sure we get answers as they're submitted. Okay. So what are we gonna talk about today? First, we are going to start with a panel discussion, and I'm super excited to introduce my colleagues here in just a minute. We're going to break down traditional go-to-market orchestration and where it normally breaks. Then I'm excited to share some new releases from Influ2, some exciting enhancements that we built to intentionally address some of these go-to-market orchestration obstacles that we'll talk through in our panel discussion. And then we'll close out today with a real playbook, so leave you with some actual tips and tricks on how to win the market before they're ready to buy. So I am super excited to be joined by the best panel today. I again, my name is Kaela Clark, and I'm the head of product marketing and life cycle marketing at Influ2. And today, I am joined by Ed Vander Bush, senior manager of ABM at LiveRamp, Devin Reed, CEO and founder of The Reeder. Sorry. And then Anna Tsymbalist, head of ABM at Influ2. Guys, super excited to have you here today.\nLikewise.\nYeah.\nAmazing. Alright. So I wanna kick off this panel discussion. And to set the stage, I actually just wanna ask a really simple question before we dig into any of the content. And the question is, what is go-to-market orchestration? What do you think of when I say that term? Is it tech? Is it strategy? Is it both? So my first question is to the audience, if you have an answer to that, feel free to weigh in in the chat, But I wanna invite our panelists to share their opinion on this. So, Devin, I'll start with you. What is go-to-market orchestration?\nYeah. I'm excited to see what people put in the chat because I feel like it could, could have a lot of answers depending on, you know, kind of your your approach to to go-to-market and and also, like, your company stage. So, I admit when when GTM orchestration kind of first, you know, became a thing and became became kind of mainstream in our world, it felt a little intimidating. Like, go-to-market orchestration. There's an acronym. It's a lot of syllables. So I always try to kinda, like, simplify it in the most, you know, easy to understand way for myself and then obviously to to help others and and other clients that I work with. So to me, it's in its simplest form, it's your game plan for winning your market, and it has three key parts. The first is set your strategy. Right? So who are you going after? Why are why are we targeting this group? How are we going to help them specifically with our product and with our, with our with our content and our marketing activities? Two is designing the plays. So how do we build journeys, at the buyer level, not just targeting accounts? And how do we think about the different messages and content that we're going to create, including events? And then the third is just running the play. So how do we actually execute across those channels? The the probably biggest, you know, misstep or or kind of mistake that I see really often in b to b marketing is kind of like skipping through one and two and trying to get to three as quickly as possible. And I I think it makes sense because a lot a lot of pressure, right, to to perform. There's not a lot of time. We don't have a lot of large margin of error. So it is kind of tempting sometimes to skip through some of the strategy and design work to get right to the execution. But I believe that orchestration is a strategic discipline first, and then technology, you know, kinda comes later around the execution phase.\nAmazing. And, Ed, what would you have to add to that?\nYeah. I I I I really appreciate what what Devin just articulated. You know? And I think at the core of those steps are are people. And, you know, sometimes as marketers, I think we can think about audiences and we can think about segments and groups of accounts and reports and Salesforce. And, we forget that there's people just like us on the other side. And helping to understand what they're after and what they're trying to solve is really at the core of how we orchestrate the team around providing the right value to each of those, to each of those people. And what what are they trying to solve? What's driving them? And something else I've been thinking about recently is, you know, we've always said as as account based marketers, as marketers, you know, like, strategy always drives tech. You know, we don't start with technology. But I've been thinking about the way that the market has changed, even in the last few years, but certainly since I've started, doing ABM about ten years ago, is knowing what's available to us, understanding what the technology is capable of doing is really helping us to unlock what's possible in our strategy. Things that we're able to do now, signals that we're able to see resolution of, things that we couldn't have done even a couple years ago. And I know that's really changing how I think about building strategy and and getting the right messages to the right people. But, really, I think, you know, to sum it up, I think orchestration is how do we tie the right value to the right people and make sure that their trip through that customer journey is one that adds value to their work.\nYeah. Amazing. And already from what I'm seeing in the chat, there's mentions that tie into both of your explanations, so that's great. Anya, what about you?\nShould I just say, yeah. I agree. No. But, honestly, I think go-to-market registration is a lot of big words. And being the practitioner who actually needs to execute on this, I you know, what does it look like? What is it? What are we trying to achieve? And I agree with Devin that the strategy stands at the core because if you skip the strategic part and the planning and the analyst analysis, then you'll do all of the execution and then have zero results or, you know, unsatisfied, you know, bad results. But, honestly, I think apart from technology and orchestration, it involves a lot of human interaction. And human interaction, I think, is the hardest part. Marketing, sales, customer success, all of them working together, working from the same data, working with the same people, and bringing relevancy at every stage. I think this is the toughest part of the of orchestration. And I think, I mean, for me, personally, this is, like, the main challenge of navigating every stakeholder in this.","What GTM orchestration really means",{"id":1948,"timecode":1949,"transcript":1950,"selected":15,"title":1951},1197,"08:05","Yeah. Amazing. Thank you all for sharing your unique point of views. And I think what's most interesting is they all kind of naturally fit together. And I heard a lot of mention about the human element. So that's something that we'll continue to talk through, throughout today's presentation. So I want to pull us out of the B2B world for a second, to just set some additional context around this example of the buyer's journey. So in the, the kingdom where the Mario brothers live, they have decided that they're ready to modernize their kingdom with AI. Okay? And Mario has started doing his research. He is sick of being pixelated and behind the times. So his priority is speed, and he starts researching for fast AI implementation. Then Luigi joins in with a completely different priority in mind, AI safety. As they continue their research, the engagement score for their account goes up. And if this was following standard account scoring, they likely move through standard stages of awareness, consideration, and then finally, decision making. So as they have done that research, their score has gone up, and they've hit that threshold of decision making. So their account is now being flagged as in market, which now triggers orchestration workflows and sales starts reaching out. So all is good. Right? No problems here? The problem that is that by the time those workflows were triggered, by the time sales started reaching out, they had already made their decision way earlier in this timeline. So the moment to actually influence their decision had already happened. Those moments have passed. Plus, there was no visibility into who is actually interested in what. So Mario got messages about AI safety, and he wasn't really sure why, so he completely tuned them out. And this is totally expected behavior. Eight out of 10 buyers will actually completely ignore messages that are irrelevant to them. And I think what sticks out to me the most with this stat is it's not name personalization that grabs their attention. That's not what wins our buyers these days. It's messages tied to the topic that they actually care about. So not only did Mario get messages that were irrelevant to him, but sales even reached out to Princess Peach who no longer lives at this account anymore. And in a recent survey, Amplitude ran with over a 100 b to b marketers. 60% of them said that figuring out what a signal means and who to focus on is actually one of the hardest parts of acting on it. And reaching out to Princess Peach is a great example of why not knowing who engagement comes from can be pretty problematic. So in reality, the buying journey is super complex. People change priorities, buying group shifts, and somehow orchestration has to keep up with this. So now I want to distill this into a core a few core problems and invite our panelists to weigh in. And I wanna kind of go back to the beginning of the story and start with the first problem we saw, which was this critical latency problem. So when you collapse buyer behavior into an average and rely on an account score to be met, you're waiting to take action and often missing those key moments to engage with buyers while they're still in motion. Someone could have engaged with Mario or Luigi earlier in the process when they were still doing their research. So I'm gonna pause here, and, Devin, I will start with you. What what do you think of this?\nWell, one, I love the Super Mario Brothers, through line and theme today, so I just wanna give that a shout. That makes me that makes me smile. Yeah. I think you know, having been in sales, by the way, you know, I was in sales before I was in marketing. Like, I was on the, receiving end of, you know, MQLs and SQLs and all sorts of different things. And I'd kind of learned, like, you know, some are some are really qualified and really ready to go and others aren't. But that's kind of just like having one single value. Right? It's is or is not in MQL, but there's kinda different levels to it. And so, you know, I'm I'm it's almost silly to admit, but when I was getting started in marketing and I was, like, moving over from sales to marketing, I'm like, alright. So, like, I I kind of like MQL was like a universal currency. Like, you know, all the companies agree to what an MQL is. But, really, it's more of, like, kinda like national currencies. Right? Like, what Influ2 considers an SQL versus LiveRamp versus, you know, my last company Clari or Gong. Like, those are all quite different things. And so I kinda thought of, like, well, you know, no no buyer or no person wakes up at any day and is like, you know, I feel I feel like an MQL today. I think that's I think that's what I'm feeling like. I'm pretty ready or SQL. And so instead of kind of tracking just MQLs, SQLs, etcetera, you know, which are internal labels that we create and debate, I I actually prefer, kinda going a little bit old school. I don't know if anyone heard of Eugene Schwartz. He's a direct copywriter from the nineteen sixties and seventies, but he, he had a different framework that I find more helpful, which is, kind of the five stages of awareness. So there is unaware, problem aware, solution aware, product aware, and then most aware, which is, like, super ready to buy. And so I always think of that when you shared the example of, like, Mario, you know, why am I getting AI safety messages? Because a lot of times, I think we, you know, kind of, you know, go attack a prospect or or an opportunity with the wrong message, and then we get confused as to why deals get stalled or we have low conversion rates at the top of the funnel.\nYeah. Absolutely. And I know you planted a little seed there, so we'll dig more into that framework later in in our conversation today.\nI didn't go too deep.\nYeah.\nYes. Just a tease.\nEd, what about you?\nYes. And I I I was thinking as you were going through that, Kaela, you know, thinking through Mario Brothers, I I feel like we maybe we had an opportunity to have Goombas. and Koopa Troopers, if I'm remembering the lingo right. Those are the hidden the hidden stakeholders who creep in and, like, throw the entire buying journey off off course. Right? But that's that's that's so I love I love how Devon framed that up. You know, and lately, I've been I've been talking about this as engagement is really a continuum. You know, there's really not a single stage. There's not, like, kinda like that moment. I love I love how Devan said, like, you you you wake up and you're like, oh, I'm an MQL. But different things happen across that continuum that are different levels of engagement. And, you know, how do we think about how a person is engaging with us as a brand and really, again, around that mutual value? Like, the value that we're trying to create out of those solutions is is so important. This has been a really real topic for me, especially kicking off. We just kicked off our fiscal year. I'm just back from our sales kickoff, which was last week, and there's always discussion around metrics and playbooks. And, you know, we're talking about, you know, what about inbound leads and, you know, where are those right moments to reach out and when when is something impactful for our partners on on the sales side? You know, it is waiting for someone to do enough things, the right move, or do we enter the conversation earlier? And I think when we start to think about that, and, you know, I was I was reminded again, our our CMO did a fantastic job laying out, in in her talk, at, our sales kickoff, the latest numbers about when buyers are engaging with with a brand. And it's after they've done their research. It's after, really, they've probably hit some of these stages, you know, if we wanna talk about stages as moments in time. You know, and and they're also bringing this preconceived notion of who they who the preferred vendor is to the table. And so really our moment to to influence, our moment to have impact on that journey is is sooner. And I think that changes our mindset from trying to land a meeting and open an opportunity to when is the right time to bring that consultative value to the table to help impact those questions that, you know, as a buyer, we come to the we come to the table trying to solve a a problem, something that's keeping us up at night, something that we need, a hurdle we need to overcome, if you will. And when is the right moment to have someone step into that and say, hey. I I know a little bit about this, and let me share that knowledge with you. Let me help you in your process. And I think it changes the process of when of how we provide value to, to our particular, our customers. You know? And I love the line that journeys collapse into averages, and this makes me think about the evolution of account based, over the last few years. And I I was just thinking about this last week. I wrote about it on LinkedIn on on on Monday, I think. You know, I was we were in the same location for our SKODIS here as we were about four years ago. And as I was having the same I was having conversations with some of the same people in the same spaces, and it reminded me of four years ago, I was probably talking a lot about account based signals. And sellers at the time were like, Ed, that that's really interesting, but some of these enterprise accounts have 30 teams with the same function. And this really does I mean, the journey's collapse and the averages is so it's such a such a key way of saying that. But now when we're able to talk about people and the problems that people are trying to solve, that we're able to really align and lean in to the same problems.\nYeah. Absolutely. I love those real life examples too, Ed, and thinking about, like, the evolution you've seen even in the ABM world with being in the same location you were a few years ago. That's great. Anya, what about you?\nI I actually wanna give a very, practical example that, now an MQL today is not what an MQL was, like, five or six years ago. I think when we come up with the scoring and those models, we're just trying like, it's natural. We're just trying to make sense of human behavior. Because when you're in marketing, you're, like, overflown with amount of data or, audience. And you're like, how do I make sense of this? How do I build some sort of structure to it? And that's why we came up with the funnels. That that's why we try to think about an account as a as an organism together. But I wanna give, like, a very it's a personal example. I'm being prospected a lot and now right now, we have I have a pain point. I want to have a new vendor for our landing pages for ABM. And, I have shown some interest, and I had Webflow reach out to me. And by the time so they were very effective with actually capturing my interest. So I had a demo. I had a solutions walk through. However, internally, because this is, like, a whole project and the buying group is very big, obviously, we're not ready to move forward with it. Right? So from the sales standpoint, it seemed like, you know, are were they successful? If if my, you know, if my plans changed, do we think they wasted their time or do we think they got value out of it? And I personally think that they got a lot of value out of it by capturing my intent before it was shut down simply because if I have a pain point at some point, I'm probably gonna have it again. And once the rest of the buying group is ready, Webflow is gonna be so ahead of the rest of the competitors because I've already dedicated my time. Like, they have captured my engagement at the right time when it was relevant to me. And even if it loses relevancy, how, you know, very often, like, things change so fast in our industry. But, I think that catching that signal without waiting for the rest of the buying group to show interest and go to the workflow website and download stuff, I think they've literally created a champion inside of the account, and in the future, it's gonna really benefit them. Like, a shout out to Webflow reps.\nYou you showed all your car your cards,.\nYeah.\nSonia.\nYeah.\nNo.\nGive me a but this is really, you know, when when we're just waiting for people to be interested enough, we are a you know, it's completely their responsibility whether they like us or not and what. they learn about us. Right? So I think capturing intent, capturing the signal when it's there, and making sure you're relevant and making sure you're there for them, and interacting with them, I think, is very, very important.","The latency problem",{"id":1953,"timecode":1954,"transcript":1955,"selected":15,"title":1956},1198,"21:00","Yeah. I completely agree. And that's an awesome example of reaching out to a buyer when they're still in motion because had that delay happened, you would have already moved on to other things as you already mentioned. So I think that's a great example and a good segue into our next core problem that we identified in the story, which is around personalization. And this was kind of back to the idea that if you don't know who engagement is coming from and what each unique buyer cares about, then you can't actually deliver relevant messages that will move them forward. And we saw this when Mario was getting messages about the topic Luigi cared about, and he tuned them out. And we even heard this in some of the examples that you all shared and, Ed, that example of reaching out to a company that has, like, 30 marketing teams. What do you do with that? So let's let's break this down a little bit, and, Ed, I'll I'll start with you on this one.\nYou know what, Kaela? I often talk about when I'm talking about ABM and I'm talking about personalization, I often tell a story about a time when I experienced bad personalization, and I I won't tell it now. But it it I had a physical and emotional reaction to it. I was I felt almost disgusted about what happened because it was just such a mismatch. And it occurred to me, I was walking back from my mailbox, and it occurred to me that this is what I'm supposed to be doing. Right? I'm supposed to be delivering those experiences that delight and that just resonate. And to land to the right message, you really need to know your audience. You need to know what they care about. You need to remember again that they're people, and they're people that are trying to solve something. And what is that next logical step? What is that next logical message to cause them to lean in? And just this morning, I was on a call with a seller I've worked with for years, just great collaborator, and we were talking through a problem. And it really came down to the right level of personalization and really stepped into the account the account journey and the the the thing that we're trying to accomplish. And by adjusting the level of personalization and talking through it, we were really able to align around the right value and really lay out the next couple stages of the sales process because we were aligned around personalization. And those are conversations that wouldn't happen if we weren't talking about how to deliver that story at the right level.\nYeah. Absolutely. Again, another great example of how that visibility into where engagement is coming from not only allows you to deliver those personalized messages, but it gives it gives that seller clarity, right, on how to what they can actually do with it. So that's a great example. Devin?\nYes. I have a, similar ish story to to Daley, Robinson, great initials, by the way, where I was I was Yoshi. And this got me so excited, to when we connected a few months ago, and you're showing me what Influ2, is able to do because, you know, we had we had just it was a few couple years ago. Our our team had just launched, you know, ABM, you know, a few months prior. And I remember that, you know, someone someone hit me up, and they were like, hey. We got, like, we got a hit at Adobe. Like, someone that had, you know, the the Adobe account, one of our, like, top 100 accounts that the company wanted to close, right, as we're going up market. You know, they're they're interacting with us. And I was like, great. And they, like I think they even kinda told me, like, what other piece of content that it was or an ad that they you know, something like that. And, they're they had a request for another piece of content. So they wanted me to stop the press. Right? Of all the things we had going on and had committed to, they're like, we need this follow-up asset immediately. And I was like, okay. I get the urgency, but, like, who who specifically are we sending this to? Just so I I can kind of think of, like, how to create the best asset. Like, who exactly? And the call got really quiet because we didn't know who we're sending it to. And so even if it was you know, there's 30,000 employees, at Adobe. Even if you're selling to 2,000 person companies, right, that's still so many people. So I was like, are we just gonna, like, email and send an ad to, like, all the people? Like, it just didn't it didn't make sense to me, and that goes back to the the Mario and the safety AI thing where it just it just doesn't make sense to do it that way. So I've been Yoshi daily. I know I know that attempt, and, it just doesn't work. And so that's why I think the contact-level is just so so important where it's like, oh, great. We can actually be precise, send the right message to the right person, which is a huge advantage today when, to your previous point, like, how how often are we just inundated with things that just don't matter and aren't relevant to us?\nYeah. Amazing. I can I can feel that moment you just described of asking the question, who are we sending this to? And everyone's like, I think that probably resonates with a lot of people listening in. Anya, what about from your.\nCan we get it by Friday?\nYeah.\nI was,.\nThat's the answer. Can we get it by Friday?\nI was actually in a different situation where I knew exactly who I needed to send it to, and they wouldn't read their email, and there was no other way for me to deliver that piece of content to them. So, you know, it works both ways. And, something that I wanted to mention here is that, when we hear the word personalization, we kinda take it to the personal level. So it's, you know, we like to add their logo, we like to add their name, we like to add their geo. But if those things don't actually change what you're selling to them and what you're telling to them, you're just giving them information that they already know. Like, they already know their name. They already know who they work for. And if they click through and they see something irrelevant, which is a possible thing because unless you had a real conversation with them and you know what's going on, you're just assuming, first of all. And second of all, it feels like if there is no personalization, it kinda feels like a waste of time because it like, the whole thing looked so personalized and then, you know, personalized wrapper with a very generic messaging side. And that's also a disappointing experience for a prospect. And, also something on the practical side is because I work for Influ2, I have this precision. And I've been putting logos on ads for a long time to show to demo the precision of Influ two, basically. And at first, it was resonating so well with the audience, but now everyone kinda learned that a lot of companies are now able to do that. And they're like, So I see a very a very, noticeable decline in the CTR unless the message actually resonates. And I see that messages that resonate with the right audience without the logo have a lot higher engagement than those that look personalized. So they need to be actually relevant to feel personalized rather than just have the cute wrapper of personalization.\nYeah. Really solid use case and example of how that plays out. I also love the way you think about personalization, Anya, of, like, giving them information they already have. Like, yes, I know my. name.\nYeah. Okay. So last problem I I kinda wanna break down together, and we didn't even really touch on this example in the Mario Brothers storyline. But I think it's one that will really resonate again with many of you listening in. And this is really tied to the idea that if you can't actually see where engagement is coming from or how your actions are driving buyers forward, there's no real way to measure influence. So your reporting kind of becomes a story that you tell your leadership, not always a reflection of what actually happened, and I know that's, like, the number one pain point for marketers, something that we always have top of mind. And I know how problematic it can be. So, Anya, as the ABM leader at Influ2, I actually wanna start with you on this one. I know you have a good perspective of what it's like, both with and without this contact-level resolution. So tell us a little bit about how this resonates for you.\nYeah. Reporting and marketing was very cool and fun until 2021 when, getting funding became a lot harder. So when you're not getting funding for free, it's kinda, okay, what's actually working? And this is when everyone started really looking at reporting, really looking at influence, and, you know, figuring out what budgets could be cut, what budgets should be increased. And when when you're in marketing and you don't have that level of precision and your reporting is kind of a black box, it's very hard to prove your influence because sales have a very solid case. Right? You're working on accounts together, and sales have a very solid case to show because they like, every email is recorded, every call is recorded, every interaction that they have is recorded in the CRM. While with the marketing, imagine if I just come up and I say, hey. I targeted Adobe for two months. And they're like, cool. So, so if you don't have if your reporting is a black box, as a marketer, you're I've you know, you're forced to create additional decks. You're forced to create additional explanations of how this is actually driving value because people don't actually understand how, you know, a black box is driving value. And your yourself, you're like, did I influence it? Because you have no way of actually checking that. Right? So, visibility gaps is a huge pain point, if you only have, access to account based reporting, especially if you're selling to larger accounts.\nYeah. 100%. Ed, curious your perspective on this one.\nAnna, I I feel that. Like, I yes. A thousand percent. And I think, you know, especially as ABMers, like, I I wanna I wanna T-shirt that says, like, your attribution model is broken or or something like that. Like, other marketers, please, like, let's let's put those T-shirt slogans in the chat because, like,.\nNo.\nwe we we all feel this. We wanna measure what matters, and we wanna prove value back to the organization. Like, we wanna go to our sales partners, and we wanna go to our leadership and say, look what we've done. Like, and this has really driven true value. But we know that the journey is more complex than that. And, you know, having recently been on the buying stage the buying side rather, from initial conversation to signing the deal, I've been surprised at how many twists and turns that deal took even being on being the buyer, right, and understanding kind of the different seeing behind the curtain. And so I love collaborating with sellers across the pursuit team, and it's amazing how often I'm able to bring contact-level signals to the table and say, this person has engaged. And sometimes they're like, I didn't even know that person existed because they're not in the core buying groups that I am currently talking to, and we're able to drive multithreading through those signals. So measurement at the end shows impact, but measurement throughout shows progress and helps us to avoid some of those, some of those pitfalls that Mario might fall into.\nYeah. Such a great example again. Devin, close us out. What do you think?\nI mean, this speaks to my soul. I have spent years and countless hour like, over a span of years and countless hours justifying, my work, and the impact of content because there's that gap between, you know, engagement. Right? Like, you know, you know, website traffic, engagement on, you know, LinkedIn or email clicks and all those things. There's, like, the sweet engagement that we all like. And as marketers, we know that engagement will eventually, you know, convert into pipeline, which you know, take it takes time, and I know there's lots of data around that. But the challenge is, you know, when you're in a high growth startup or just high expectations for marketing, you know, you know, executives don't wanna hear just wait. Here's engagement metrics. Just wait. It'll show up. Right? They wanna know the pipeline. And so that gap has has been challenging for me, for for many a time. I I remember one time he even told my CEO, you know, we just we had to do a little bit of, leap of faith marketing. Just a little leap of faith. That didn't go super great. He didn't really wanna hear that. He wanted to see proof, you know, and data. And so I definitely feel this. And so the challenge is, you know, when we don't have that insight, when we can't point to something or, you know, show that through line of our activity and the engagement into leads and pipeline, it it isn't just frustrating. It can kind of cause, like, a credibility. You know, we lack credibility, as marketers. We don't really you know, we're not armed with the information that we we need and kinda deserve in my thing. So, yes, the long story longer, I totally understand the the gap here, and I felt it. And, again, one reason why I'm really excited about this product.","Personalization and measurement",{"id":1958,"timecode":1959,"transcript":1960,"selected":15,"title":1961},1199,"33:35","Yeah. Amazing. Add the leap of faith marketing onto our list of T-shirt slogans. Right, Ed? So we'll we'll get we'll get that going. Amazing. Well, thank you all. for for weighing in on that. I wanna know how this resonated with the audience. So I'm going to launch a poll. So let me get that going. So you should see this next to your chat and and Q&A. Let us know which orchestration challenge resonated with you and your team the most. Was it latency, personalization, measurement, all of them? Curious to see how this shakes out. Okay. Lots of votes on measurement. So, yeah, all of those examples of trying to, demonstrate our impact with not the right resolution of data is something that I think keeps a lot of us up at night. Give it another minute. Yeah. Measurement by a long slide, landslide, personalization, latency. Okay. Great. So what I want to kind of leave us with, to conclude this discussion is really just summing up the idea that orchestration only really works when it reflects each buyer's unique context. That's a theme that we saw threaded throughout each of these pain points throughout the Mario example, and even the great examples that our panelists shared. So with that, we are going to transition to talk a little bit about what we've been building at Influ2 to solve for this. And I'm super excited to unveil our newest features. So I'm gonna give you a little bit of a preview, and then I will actually jump in and do a quick product demonstration to give you a look. So let's let's start with this idea of, contact-level context. So we talked about the buyer's journey needing to have information about our buyers, who they are, what they care about, and that's where we're kind of starting this unveiling of the new features. The first thing that we're releasing is cross platform context sync, and this is built around the concept that there is a lot of great contact-level intent signals and engagement signals already available within Influ2. But we recognize that there's also really valuable marketing activity data likely in your HubSpot instance, possibly in Salesforce. So you are now able, starting with HubSpot, able to sync that context into Influ2 to create a fully unified view of buyer behavior that ensures all of those high intent moments are acted on and taken into account when crafting this go-to-market, crafting these buyer journeys that we'll look at here in just a second. And if you remember at the beginning, I shared that over 60% of marketers said that just figuring out what a signal means is honestly one of the hardest parts of taking action on it. So we are also introducing signal to topic matching. And what this does is it automatically maps signals to a top line topic of interest. So you can really easily see where buyers are leading and use that to trigger the next best action in their journey. So back to our Mario example, there would be a very clear signal to us that Mario is interested in fast AI implementation. There would be no guessing about what Mario cares about, and we can use that in his buying journey. Okay. So now that we've covered kind of all the ways that you can gather and unify that contact-level context that you need to craft the journey, it all comes together with omnichannel orchestration. So Influ2 has always focused on creating dynamic ad journeys that adjust as buyers take action. Now we are introducing the ability to use all of that context contact-level context to guide different actions across channels from directly inside Influ2 that adjust as buyers' actions change. So what does that mean? It means when your buyer signals that they are interested in a particular topic, you can change the content that you're serving them across ads. You can adjust or enroll them in email sequences, add them to marketing campaign nurtures, all directly within Influ2 so that all of those channels are connected together and intentionally hitting the buyer at the exact right moment with the exact content that they've signaled they're interested in. So we're really excited to demo this for you here in just a second. In the omnichannel orchestration, this kind of unlocks a newer use case, because now you can use that buying journey to keep your Salesforce campaign member statuses updated in real time. Meaning you have a constant and accurate read on how your campaigns are performing and influencing revenue without any manual work. So tied back to that measurement problem, there's no extra steps that you will need to take to ensure the campaign member status is updated. It will update automatically as buyers move through their journey, and I'll show that here again in just a moment. Okay. Let's transition into the product and take a look. Okay. Amazing. So what we are seeing here is a new business program that I have created in Influ2. What this means is this is the program that I'm using to nurture key decision makers at my target accounts, and I am starting them in a warm up journey. This means that I am simply sharing content to introduce them to my company, my overarching value proposition. And as I mentioned before this release, Influ2 has always centered on the idea that we want you to be able to dynamically adjust ad content automatically based on buyers' behavior. And that's essentially what you're already seeing on screen. So let me kind of talk through this example, and I'll show you how to layer in the omnichannel orchestration that's new with this release. So in this example, we are showing a general value proposition to our target audience, and we are saying, okay. Maybe they'll take action. Maybe they'll click on the ad, but what if they what if they don't? We're going to say that if they see this ad 15 times, we're going to change up the content that we're serving them. So we're going to start showing them a different value proposition, a different ad creative after they've already seen that first one fifteen times. Now I can weave this into other channels, and I can say, well, they didn't take action on that ad. So I actually wanna hit them with emails as well. So from Influ2, I can come in and automatically enroll them in a HubSpot list that will add them to my prospect nurture. So to take a look kind of at the back end of how this is controlled, you have so much control to set the criteria for how buyers move through this journey. And so back to this initial example, once they've seen this first ad 15 times, we're going to move that in them into that second step. We show them a different ad, and we enroll them in our HubSpot list. What happens then? We're going to use engagement from that warm up stage to dictate when they move into what we'll call active outreach, and let me talk through that. So we might say, okay. If they click on that email in HubSpot, I wanna go ahead and move them into this active outreach stage. Or if you remember the topics of interest, the signal to topic matching, What that unlock unlocks for us is when a buyer signals interest in a particular topic. That could be clicking on an ad, but it could also come from Influ two's contact-level intent signals. That might mean one of our buyers searched for a particular topic, or maybe they were on a third party website consuming relevant content on this topic. They have signaled in some way that they're interested in this topic. So those are going to be our triggers to say it's time for sales to start reaching out to this target. And, again, back to the Mario example, this is how you hit a buyer with the right message while they're still in motion. So in this example, they have taken action. Maybe they've clicked on the email or, again, we detected an intent signal that says they're interested in one of my key topics. So now I wanna do a couple of things. I'm gonna go ahead and remove them from that nurture because we're going to transition from marketing nurture into active sales outreach. So what I'm gonna do here is I'm going to add them automatically to a sequence. So these are this is an outreach sequence that my team has already created, and I am determining the exact right moment for when targets are enrolled in this sequence. And the keyword here is automatically. Anya will talk a little bit about this spoiler alert in a few minutes. But this eliminates any manual handoff. This means you don't have to ping your SDR leader to say, hey. These are the top the targets that are ready to be engaged. Pass them to your team. I think we've all been there. It takes a lot of time, and that little amount of time or a lot of amount of time can miss that moment to engage with the buyer. So this this does it handles it automatically. You do have levels of control here. So I can decide to remove targets if they're enrolled in other sequences, or I can ignore them if they're already enrolled. So lots of elements of control. So now I'm in active outreach. My SDR team is engaging with these targets. We have ads that are providing air cover, kind of introducing them to our SDR team. We have a sequence running. All is great. I can also move into let me go back to the journey. I can move targets into a new stage based on opportunity status or stage. So let's say an opportunity is actually created. Okay. I'm gonna change my content strategy to providing air cover to help move this deal along. So in this example, maybe I wanna go ahead and ensure that my Salesforce campaigns are updated automatically, again, to ensure that my reporting, my measurement is always up to date automatically. So in this example, I'm going to find my relevant campaign, change the status. And, again, as buyers move through, all of these actions are triggered automatically. A few additional things to call out. You always have visibility into how your targets are dispersed throughout the different steps and stages in your journey. And because Influ2 is always about contact-level precision, you will always have visibility into exactly who you're targeting, if they've seen your ads, if they've clicked, if you've detected any intense signals. So that that pinpoint that we talked about in the Mario example of just really not knowing who information is coming from, where engagement has sparked, what they're interested in, you have that full level of visibility directly inside Influ2. Okay. Let's come back.\nI'm happy to comment on this.\nOne more announcement, and then it's all you.\nK. K.\nLet me get this going. Okay. So, before we invite the panelist back on, I just wanna also use this moment to introduce one more new capability, website visitor identification, which is now in beta for active Influ2 Audiencescope customers. So this new signal joins our existing set of contact-level intent signals across search, third party content, social posts, and ad engagement, And it gives you clear visibility into who is visiting your site and what they care about so you can confidently guide the next step in their journey. Now there are other tools that do website visitor identification, and candidly, our team just really wasn't satisfied with the level of false positives that a lot of them can produce. And when you sacrifice signal quality for volume, ultimately, that erodes sales trust, and that's a trade off that we're just not willing to make with any of Inflo2 signals. So we've built ours to meet that same standard as the rest of the Inflo2 platform, prioritizing accuracy, precision, and trust over any type of inflated volume. Okay. Panelists, let's let's bring you back. I showed a lot of what's new. I talked through some kind of sample examples of how to use them, but really wanna invite your point of view now that we've seen how you can execute with contact-level precision and and just get your take. And and I'll I'll start with you.","Contact-level context, orchestration, and website visitor identification",{"id":1963,"timecode":1964,"transcript":1965,"selected":15,"title":1966},1200,"47:22","You know, there there's so much here to react to. You know, if you're if you're in the business of selling any kind of complex solution or or or different solutions across the different product lines, signal to topic matching is is so impactful. Understanding, you know, kind of grouping account-level intent signals into topics, you know, maybe helps you prioritize accounts or thinking about the initial story. But when you can bring contact-level resolution to that, it changes how you personalize around value entirely. So that that's something I'm really excited about. And having having seen some of these before, there is I wrote a few notes down around some of the omnichannel, and I wanna connect with a couple team members later around just thinking about some of those nurture sequences. And then, of course, Salesforce reporting. You know, I know I think, I work with one of the best mops teams ever, and I know they're gonna be super excited about this as well. So there's there's a lot here to to dive in on for sure.\nAmazing. And, Anya, I'm gonna jump to you. I know you had some input to share earlier, so I wanna make sure you have a chance to.\nYeah. Can I show my slide yet?\nYes. And then, Devin, we'll close out with you after.\nSo this this was me. This was my my reaction to this update is I think, the new features and, like, the automatic orchestration that we are introducing is gonna help me get off that bike with Katie. Here is a representation of my daily work with Katie Penner, our VP of sales development, because, right now, without this to orchestrate the right experience for people based on, you know, what they're interested in, what is our communication through different channels like, how did we interact with them at the event. So we just went to a Forrester events, and we have a huge amount of different segments and different relationships that we've built there. And I wanna make sure that the SDRs are all all aware of that. So right now, it involves a lot of back and forth communication, list sharing, micromanagement, excessive meetings, and, you know, the follow-up work after the event is just as hard as the work before the event. So I'm really excited that now I'll be able to actually, you know, just prep the whole flow and let everyone flow through it without any human error and without any, delays that the execution requires.\nYeah. I think that's a perfect example and the funniest way to illustrate it. I think, like, the key takeaway there, right, is is getting rid of not only the manual work but the delay so that we're ensuring we're actually reaching buyers, like, right in that moment when they've signaled interest. Thank you, Anya. Devin, do you wanna close this out?\nWell, one, I'm glad I was on mute because when that gift came up, I was laughing way too way too loudly. It would have interrupted. So that was great and very relatable. I have a lot of notes, but I know we're getting short on time. The thing that I was really excited about, I I literally have, like, a bunch of stuff here. I don't know if you can see what the virtual background was the the active outreach. So what I had I've experienced is, like, handing over a list, like, after an event like this. Right? You've got a great event, lot of engagement, hundreds of people registered and attending, And then you send it over to sales, and maybe they get to it the next maybe they get to the same day, but usually not in my experience. Maybe they get to it the next day, and sometimes there's two to four days and sometimes never, you know, the follow-up action.\nYes.\nOr they're like, yeah. We're ready to go. But what exact email did you want me to send? Or what were we supposed right? So the fact that it's, like, prebuilt and you're like, hey. Look. We're just gonna take this little tile. We're gonna move it over here. Hit our drop down. It's like that is, like, true down so it can say orchestration, but it's like control. It's like the level of control I think we've always had in our heads. Like, if only we could operate in this way, and now there's a now there's a view and a tool, obviously, to do that. Like, to me, it's just solving all those, like, sales versus marketing or the handoff you know, all those handoff challenges that just happen in silos. So I think it's I think it's really cool.\nYeah. Absolutely. And when you said the okay. So I'll follow-up with them. What sequence did you want me to use again? It's like, okay. You know, we we there's a lot that can come with that handoff, and this can absolutely just automate and and make that a more seamless experience across the board. Alright. Amazing. Well, panelists, thank you so much for all of your input. We are gonna close out with a real playbook. And, Devin, with that, I'm gonna go ahead and hand it over to you.","What changes when execution happens at the contact level",{"id":1968,"timecode":1969,"transcript":1970,"selected":15,"title":1971},1201,"51:53","Yeah. Absolutely. And then, are you gonna switch slides for me just so I know, or am I gonna share my screen real quick?\nEither one, I can drive happily.\nOkay. Go ahead. I'll look because I know we're a little a little shy. Okay. Great. So real quick. Last last, thing here, folks. I want you to put a one in the chat. Just a one. The number one. If any of these, if you've said anything in these speech bubbles or if you've heard any of them, this year so far. So one, we're not even in deals. People don't know we exist. We don't we exist. So we're missing out on the evaluations. Two, our win rate is good, but pipeline is broken. So, you know, the classic, like, when we can just get them to see our product, we win. But getting them to that point is really challenging. If you go a little bit up up the funnel, we generate MQLs. Marketing is doing our job or seems like it. Right? But they're not converting. Usually causes some friction with sales and marketing. Our competitor has an inferior product but keeps beating us. I hear this a lot. And then our sales cycles are long and painful. Okay. I'm seeing a bunch of ones. I'm sorry that you're seeing it, but hopefully hopefully today has helped and what we're gonna cover is help. And so it feels like these might be isolated problems, like pipeline conversion, optimization, all that good stuff. But it's actually the the root cause is that we didn't win mind share early enough. We didn't earn trust. We didn't frame the problem. And so as people are getting into the funnel at the very highest level or through, you know, stage one, two, three, it's a lot more painful because we're having to do that trust building on the go. And so that is kind of the underlying issue there. And so I wanna provide a new way of thinking about this. I just like putting people having people put numbers in the chat. You can put number two. I should put number five. Put number five if you've heard of the ninety five five rule. But, basically, this is some research done from, I believe, the B2B, marketing institute a couple years back, which basically has this concept of, you know, there's of your whole TAM, of everyone you could sell to, you know, 5% are in market right now. So they're showing high intent. They're like, I need to buy something. I'm talking to Devin, the salesperson. Maybe you're in procurement. Right? And then you have five 95% of people who are not at all, in a buying cycle or an evaluation. And the problem that I see as I work with, you know, dozens of of different, B2B marketing teams is a lot of the activity and their focus is on the 5%. A lot of times it's like hammering the demo CTA, talking about why you should pick us when they don't even know that they have a problem. And so that is causing a lot of those speech bubbles, and the latency problem as well that we covered earlier today. And so this framework, once you start to understand this and say, hey. We have to have an approach to, one, understand the signals. Like, what are both groups doing? What signals and interest are they showing? Two, what do those signals mean? And three, how do we act on them? Right? So that's what we're gonna cover really quickly in the next slide here. Next slide. Sorry. My fault. I could jump the gun. Yeah. Because 81% if you saw that that sorry. That one stat I didn't wanna talk about was 81% of buyers have a preferred vendor before they talk to sales. So before they go take a demo, they either have a preferred vendor or at least that consideration list. Right? So, earlier, I prefaced the five stages of awareness, by Eugene Schwartz. And so the signal is gonna tell you where that person is at. Unaware is really interesting. To me, it's like, one, are you aware? You you go, yeah. Go ahead and stay here for a sec. Aware, that we even exist. But a lot of times people will be unaware. They'll say things like, oh, that that's just the way it is. Right? You're you might be talking about a problem or a solution. Like, well, the the you know, that's just how it is. That's just the way the world works. And you're saying, like, oh, no. No. No. There's a there's a problem, actually. You're not that's not the way it is. There's a problem, and there's a solution. So we wanna move people through this from unaware to this can be fixed to, hey. There's a whole category of options, and then we're the best one or the best vendor, and then it's safe to commit with us. So if you hit the next slide, these are kind of some examples of what that might look like. So Mario's just hanging out at the beach. He is unaware. He's like, he's not on vacation, but life is good because, like, hey. This is the way it is. Problem aware, you might find it, like, in a, Forbes article or, you know, just some sort of content, you know, that's just kinda shaping a problem. Introducing a problem in our industry, maybe for a specific type of leader. Then later, that person it was we're we're wrong with Mario's on LinkedIn, and he's scrolling, and he sees a new con you know, a new a new product launch. He's like, oh, there's there's solutions out there. A company is talking about solutions. Maybe he's learning about why someone's talking about why they move from one to another. So then he goes, you know what? That's actually interesting. I have that problem. I'm interested in solving it. Let me let me Google search or realistically today probably jump into his favorite LLM. And then moving over to, like, for example, the Influ2 product page. Right? So he's over on a product page. So these are kind of, you know, roughly I know I made it linear. I know we kinda do this, and Mario's a a pretty fun game. But that's kind of the path. Right? And so once we understand that, if we hit the next slide, now it's like, okay. Well, what type of content should we create to, resonate with where people are today and also to move them aside? Right? How do we move them along from unaware to problem aware, for example? So I have I put some examples here. When someone's unaware, maybe that we exist, maybe of the problem, having a strong, clear point of view or some contrarian takes is a great way, to get attention and to get on the map or get on their radar, because it's a good way. You know, content gets high engagement typically, and it also gets shared a lot. For the problem aware, that's where it's really important, and I always say to coin the problem. Name the problem. Focus a lot there. You can tell about customer transformation stories. Again, it's not about our software. It's about their their transformation, the problem they overcame. For solution aware, there's different frameworks and category content. Product aware differentiation is huge here. Don't tell me why you're the best. Tell me why you're different. Tell me why you're unique. Tell me how you do things differently than anybody else and why I should follow you and buy from you. And then most aware is like, okay, we need to we need to make we need to derisk this. We need to seem like the safe, obvious choice here. So I know we're running up on time. I had to go a little bit quickly, but the the action I would say is, one, is start to just, like, let this marinate. Maybe take a screenshot of this. I'm sure they'll send the deck out afterward, but really start to think through this. And the action you can take is to do a quick audit of the content you have, the the events you have in circulation right now. Where are you heavy and solution aware? Or maybe are you light and product aware? And note that these are not necessarily, equal or don't have to be equal in volume. I actually think that problem or content probably has the most overall, amount of people that need to, like, be aware of the problem and reminded of the problem even if they're already a client. And then look at your, upcoming calendar. Look at your content calendar, your marketing calendar. What are we what do we have in the queue, and how does it fit into these buckets? From there, you get a really good understanding of, like, wow. We're really heavy here. We actually just need to distribute this, maybe update and distribute versus, oh, we're really light on problem content. We've we've got maybe, what I see sometimes and fall a little bit too in love with our product and need to go back to the problem. So, if anyone has any, you know, thoughts, feel free to put in the chat. I don't know if we'll have time, but you can always, reach out to me afterwards with the Influ2 team to to chat more.\nAmazing. Thank you, Devin. The buying journey is not linear and neither is my slide driving. So thanks for your patience on that. But I just.\ndid great.\nwant to close out for today and just say thank you so much to our speakers for joining, for sharing your valuable points of view for our audience, for joining us today and engaging in the chat. If you haven't already, you can visit our website, either directly or you can scan this QR code. We have a brand new page that showcases all that's new, all of the exciting releases that I highlighted today. So definitely encourage you to take a look. And with that, I will close out for today, and we hope to see you all at the next webinar. Thanks, everyone.","How to win mindshare before buyers are ready to buy",[1973,1976,1979,1982],{"id":1974,"text":1975},240,"Traditional account-level signals can hide what individual buyers actually care about. 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