[{"data":1,"prerenderedAt":2179},["ShallowReactive",2],{"globals.data.live":3,"entry.webinars.account-discovery.live":1964},{"id":4,"createdAt":5,"updatedAt":6,"publishedAt":7,"documentId":8,"badges":9,"caseStudies":174,"clientLogos":658,"socialMedia":768,"testimonials":818,"integrationsImage":1063,"videoTestimonials":1099,"mainNavigation":1109,"footerNavigation":1244,"footerLinks":1361,"redirects":1393},28,"2023-08-31T12:57:51.932Z","2026-09-24T19:26:49.129Z","2026-09-24T19:26:50.848Z","e5pnfkxvkb4hccckaw0dybgk",[10,52,86,115,145],{"id":11,"image":12},388,{"id":13,"name":14,"alternativeText":15,"caption":15,"width":16,"height":17,"formats":18,"hash":45,"ext":20,"mime":23,"size":46,"url":47,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":49,"updatedAt":49,"documentId":50,"publishedAt":51,"focalPoint":15},2902,"users-love-us.png",null,860,1000,{"small":19,"medium":29,"thumbnail":37},{"ext":20,"url":21,"hash":22,"mime":23,"name":24,"path":15,"size":25,"width":26,"height":27,"sizeInBytes":28},".png","https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_users_love_us_18ff1f3259\u002Fsmall_users_love_us_18ff1f3259.png","small_users_love_us_18ff1f3259","image\u002Fpng","small_users-love-us.png",34.98,430,500,34977,{"ext":20,"url":30,"hash":31,"mime":23,"name":32,"path":15,"size":33,"width":34,"height":35,"sizeInBytes":36},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_users_love_us_18ff1f3259\u002Fmedium_users_love_us_18ff1f3259.png","medium_users_love_us_18ff1f3259","medium_users-love-us.png",65.02,645,750,65023,{"ext":20,"url":38,"hash":39,"mime":23,"name":40,"path":15,"size":41,"width":42,"height":43,"sizeInBytes":44},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_users_love_us_18ff1f3259\u002Fthumbnail_users_love_us_18ff1f3259.png","thumbnail_users_love_us_18ff1f3259","thumbnail_users-love-us.png",10.99,134,156,10992,"users_love_us_18ff1f3259",14.85,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fusers_love_us_18ff1f3259\u002Fusers_love_us_18ff1f3259.png","@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage","2026-09-02T10:06:13.213Z","gsuveoct3ddzp4pfjdewr109","2026-09-02T10:06:13.214Z",{"id":53,"image":54},389,{"id":55,"name":56,"alternativeText":15,"caption":15,"width":57,"height":17,"formats":58,"hash":80,"ext":20,"mime":23,"size":81,"url":82,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":83,"updatedAt":83,"documentId":84,"publishedAt":85,"focalPoint":15},2903,"medal.png",868,{"small":59,"medium":66,"thumbnail":73},{"ext":20,"url":60,"hash":61,"mime":23,"name":62,"path":15,"size":63,"width":64,"height":27,"sizeInBytes":65},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_medal_7ff2acaa1b\u002Fsmall_medal_7ff2acaa1b.png","small_medal_7ff2acaa1b","small_medal.png",27.54,434,27536,{"ext":20,"url":67,"hash":68,"mime":23,"name":69,"path":15,"size":70,"width":71,"height":35,"sizeInBytes":72},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_medal_7ff2acaa1b\u002Fmedium_medal_7ff2acaa1b.png","medium_medal_7ff2acaa1b","medium_medal.png",50.88,651,50878,{"ext":20,"url":74,"hash":75,"mime":23,"name":76,"path":15,"size":77,"width":78,"height":43,"sizeInBytes":79},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_medal_7ff2acaa1b\u002Fthumbnail_medal_7ff2acaa1b.png","thumbnail_medal_7ff2acaa1b","thumbnail_medal.png",9.11,135,9112,"medal_7ff2acaa1b",10.66,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedal_7ff2acaa1b\u002Fmedal_7ff2acaa1b.png","2026-09-02T10:06:32.674Z","gfogp743exvmdvgtz6y7dgwt","2026-09-02T10:06:32.675Z",{"id":87,"image":88},390,{"id":89,"name":90,"alternativeText":15,"caption":15,"width":57,"height":17,"formats":91,"hash":110,"ext":20,"mime":23,"size":111,"url":112,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":113,"updatedAt":113,"documentId":114,"publishedAt":113,"focalPoint":15},2904,"medal (2).png",{"small":92,"medium":98,"thumbnail":104},{"ext":20,"url":93,"hash":94,"mime":23,"name":95,"path":15,"size":96,"width":64,"height":27,"sizeInBytes":97},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_medal_2_09f804b107\u002Fsmall_medal_2_09f804b107.png","small_medal_2_09f804b107","small_medal (2).png",35.38,35384,{"ext":20,"url":99,"hash":100,"mime":23,"name":101,"path":15,"size":102,"width":71,"height":35,"sizeInBytes":103},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_medal_2_09f804b107\u002Fmedium_medal_2_09f804b107.png","medium_medal_2_09f804b107","medium_medal (2).png",63.53,63526,{"ext":20,"url":105,"hash":106,"mime":23,"name":107,"path":15,"size":108,"width":78,"height":43,"sizeInBytes":109},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_medal_2_09f804b107\u002Fthumbnail_medal_2_09f804b107.png","thumbnail_medal_2_09f804b107","thumbnail_medal (2).png",11.08,11081,"medal_2_09f804b107",13.36,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedal_2_09f804b107\u002Fmedal_2_09f804b107.png","2026-09-02T10:06:51.354Z","cqv8v5yukqm36lnio0ctfvil",{"id":116,"image":117},391,{"id":118,"name":119,"alternativeText":15,"caption":15,"width":57,"height":17,"formats":120,"hash":139,"ext":20,"mime":23,"size":140,"url":141,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":142,"updatedAt":142,"documentId":143,"publishedAt":144,"focalPoint":15},2905,"medal (1).png",{"small":121,"medium":127,"thumbnail":133},{"ext":20,"url":122,"hash":123,"mime":23,"name":124,"path":15,"size":125,"width":64,"height":27,"sizeInBytes":126},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_medal_1_75f52ea144\u002Fsmall_medal_1_75f52ea144.png","small_medal_1_75f52ea144","small_medal (1).png",36.66,36655,{"ext":20,"url":128,"hash":129,"mime":23,"name":130,"path":15,"size":131,"width":71,"height":35,"sizeInBytes":132},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_medal_1_75f52ea144\u002Fmedium_medal_1_75f52ea144.png","medium_medal_1_75f52ea144","medium_medal (1).png",65.5,65503,{"ext":20,"url":134,"hash":135,"mime":23,"name":136,"path":15,"size":137,"width":78,"height":43,"sizeInBytes":138},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_medal_1_75f52ea144\u002Fthumbnail_medal_1_75f52ea144.png","thumbnail_medal_1_75f52ea144","thumbnail_medal (1).png",11.29,11287,"medal_1_75f52ea144",13.39,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedal_1_75f52ea144\u002Fmedal_1_75f52ea144.png","2026-09-02T10:07:08.796Z","lvoa315am1v4dslttx83w1o6","2026-09-02T10:07:08.797Z",{"id":146,"image":147},392,{"id":148,"name":149,"alternativeText":15,"caption":15,"width":57,"height":17,"formats":150,"hash":169,"ext":20,"mime":23,"size":170,"url":171,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":172,"updatedAt":172,"documentId":173,"publishedAt":172,"focalPoint":15},2906,"medal (3).png",{"small":151,"medium":157,"thumbnail":163},{"ext":20,"url":152,"hash":153,"mime":23,"name":154,"path":15,"size":155,"width":64,"height":27,"sizeInBytes":156},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_medal_3_e0f414a8f6\u002Fsmall_medal_3_e0f414a8f6.png","small_medal_3_e0f414a8f6","small_medal (3).png",36.79,36794,{"ext":20,"url":158,"hash":159,"mime":23,"name":160,"path":15,"size":161,"width":71,"height":35,"sizeInBytes":162},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_medal_3_e0f414a8f6\u002Fmedium_medal_3_e0f414a8f6.png","medium_medal_3_e0f414a8f6","medium_medal (3).png",65.46,65461,{"ext":20,"url":164,"hash":165,"mime":23,"name":166,"path":15,"size":167,"width":78,"height":43,"sizeInBytes":168},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_medal_3_e0f414a8f6\u002Fthumbnail_medal_3_e0f414a8f6.png","thumbnail_medal_3_e0f414a8f6","thumbnail_medal (3).png",11.2,11198,"medal_3_e0f414a8f6",13.85,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedal_3_e0f414a8f6\u002Fmedal_3_e0f414a8f6.png","2026-09-02T10:07:24.016Z","oxblr3l8ly3vz0bd4qg21zbb",[175,246,359,434,509,592],{"id":176,"title":177,"slug":178,"description":15,"content":179,"createdAt":180,"updatedAt":181,"publishedAt":182,"headline":15,"conclusion":183,"orderDate":184,"documentId":185,"seo":186,"featuring":190,"companyLogo":220},19,"How a Global IT Consulting Firm Uses Influ2 as Their \"Secret Weapon\" for Contact-Level Advertising","global-IT-consulting-firm","{\"time\":1755704067425,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“I don’t want anyone to know we’re using Influ2. It’s our secret weapon.”\",\"caption\":\"Director of Marketing, Global IT Consulting Firm\",\"alignment\":\"left\"}},{\"id\":\"306d6-U5hp\",\"type\":\"paragraph\",\"data\":{\"text\":\"Some of the most sophisticated marketing teams don’t want the competition to know what’s driving their success.\"}},{\"id\":\"nfsP2gjSv0\",\"type\":\"paragraph\",\"data\":{\"text\":\"One global IT consulting firm, trusted by the world’s top tech and Fortune 500 innovators, needed a way to prove and improve their marketing impact at the individual level.\"}},{\"id\":\"YA8E-eFLn_\",\"type\":\"paragraph\",\"data\":{\"text\":\"They found the answer in Influ2.\"}},{\"id\":\"iTQVLWw0lu\",\"type\":\"raw\",\"data\":{\"html\":\"\u003Ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FfPiV4Xp0Q4M?si=fW6CyaWQcy4y02KT\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen>\u003C\u002Fiframe>\"}},{\"id\":\"Hn4OvwPxVF\",\"type\":\"mediaLib\",\"data\":{\"name\":\"mediaLibraryStrapi\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"XTK3OmlEwG\",\"type\":\"paragraph\",\"data\":{\"text\":\"The company had previously invested in a well-known ABM platform, but it wasn’t enough. Leadership wanted more transparency and precision. Despite broad account-level targeting, they \u003Cb>lacked visibility into who within those accounts was actually engaging\u003C\u002Fb>.\"}},{\"id\":\"fV1VgREkN7\",\"type\":\"paragraph\",\"data\":{\"text\":\"Campaigns would show impressions and clicks, but the insights stopped there, leaving Marketing unsure if they were reaching the right decision-makers and Sales without meaningful data to follow up. Attribution was murky, personalization was limited, and the \u003Cb>disconnect between marketing efforts and sales execution\u003C\u002Fb> grew more frustrating over time.\"}},{\"id\":\"qT6DxWLG50\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Leadership began to question the ROI of their ABM investments\u003C\u002Fb> and pushed the team to find a solution that could offer contact-level clarity and tighter alignment across the funnel.\"}},{\"id\":\"XhZ7oA1LRT\",\"type\":\"paragraph\",\"data\":{\"text\":\"“They wanted to know who they were going after—and we couldn’t answer that question,” says the Director of Marketing at a Global IT Consulting Firm. “That’s what led us to Influ2.”\"}},{\"id\":\"g5biBXoofi\",\"type\":\"paragraph\",\"data\":{\"text\":\"Despite running campaigns to target accounts, the marketing team couldn’t identify which specific people were engaging. Sales wanted more actionable insights. Leadership wanted proof. \"}},{\"id\":\"vptvb1jXqs\",\"type\":\"paragraph\",\"data\":{\"text\":\"And the marketing team wanted to finally bridge the gap between engagement and revenue.\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"2LNRebPIjp\",\"type\":\"paragraph\",\"data\":{\"text\":\"Influ2 became central to their demand generation and sales activation strategy even \u003Ci>before\u003C\u002Fi> they became a customer.\"}},{\"id\":\"HFp9o4zjOc\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>Influ2 used their own platform to sell us\u003C\u002Fb>. They started targeting my boss, who asked me to check it out. After a demo, the detailed metrics showing exactly who at our company they were reaching proved it worked.” \"}},{\"id\":\"c4vEsc_eXp\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2172,\"name\":\"Perficient-IMG01.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1772,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Perficient_IMG_01_0a26781845\u002Flarge_Perficient_IMG_01_0a26781845.png\",\"hash\":\"large_Perficient_IMG_01_0a26781845\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Perficient-IMG01.png\",\"path\":null,\"size\":68,\"width\":1000,\"height\":466,\"sizeInBytes\":68000},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Perficient_IMG_01_0a26781845\u002Fsmall_Perficient_IMG_01_0a26781845.png\",\"hash\":\"small_Perficient_IMG_01_0a26781845\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Perficient-IMG01.png\",\"path\":null,\"size\":26.37,\"width\":500,\"height\":233,\"sizeInBytes\":26374},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Perficient_IMG_01_0a26781845\u002Fmedium_Perficient_IMG_01_0a26781845.png\",\"hash\":\"medium_Perficient_IMG_01_0a26781845\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Perficient-IMG01.png\",\"path\":null,\"size\":45.69,\"width\":750,\"height\":350,\"sizeInBytes\":45693},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Perficient_IMG_01_0a26781845\u002Fthumbnail_Perficient_IMG_01_0a26781845.png\",\"hash\":\"thumbnail_Perficient_IMG_01_0a26781845\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Perficient-IMG01.png\",\"path\":null,\"size\":9.86,\"width\":245,\"height\":114,\"sizeInBytes\":9855}},\"hash\":\"Perficient_IMG_01_0a26781845\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":90.1,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FPerficient_IMG_01_0a26781845\u002FPerficient_IMG_01_0a26781845.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-18T16:16:30.760Z\",\"updatedAt\":\"2025-08-18T16:16:30.760Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"tcqOnrZWUN\",\"type\":\"paragraph\",\"data\":{\"text\":\"The platform replaced their previous account-level ambiguity with precision targeting and actionable engagement signals.\"}},{\"id\":\"9An43Vkj83\",\"type\":\"paragraph\",\"data\":{\"text\":\"Once onboarded, Influ2 provided the team with \u003Cb>clear visibility into ad engagement at the individual level\u003C\u002Fb>, including a standout moment when a Fortune 500 CEO referenced a live Influ2-served ad during a client dinner.\"}},{\"id\":\"gaj6eHQ6Cx\",\"type\":\"paragraph\",\"data\":{\"text\":\"“That’s when we knew we had a winner.”\"}},{\"id\":\"C_yRhKUb_8\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Buying Group Targeting\u003C\u002Fb>\"}},{\"id\":\"RNulROOp2o\",\"type\":\"paragraph\",\"data\":{\"text\":\"Using contacts from their CRM, the team created hyper-specific Influ2 ad sets tailored by title, function, and segment. Instead of relying on account intent alone, they prioritized known decision-makers and influencers to ensure their campaigns reached the right people within target accounts.\"}},{\"id\":\"uUG2P5-lEq\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Real-Time Sales Alerts & Follow-Up Process\u003C\u002Fb>\"}},{\"id\":\"xu3YjEiMXM\",\"type\":\"paragraph\",\"data\":{\"text\":\"When contacts engaged with ads, \u003Cb>Influ2 triggered real-time alerts\u003C\u002Fb>, which flowed to SDRs and sellers through email and Salesforce. The team built a tight internal playbook around these signals: reps were expected to follow up within hours using outreach that reflected the ad the contact had seen.\"}},{\"id\":\"aGZd4yjnbm\",\"type\":\"paragraph\",\"data\":{\"text\":\"“A click is when the follow-up begins. Influ2 tells us exactly when someone engages, and our team acts fast.”\"}},{\"id\":\"vm-X9A4J8Z\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2171,\"name\":\"Perficient-IMG02.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2020,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Perficient_IMG_02_baa432f5b7\u002Flarge_Perficient_IMG_02_baa432f5b7.png\",\"hash\":\"large_Perficient_IMG_02_baa432f5b7\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Perficient-IMG02.png\",\"path\":null,\"size\":118.67,\"width\":1000,\"height\":532,\"sizeInBytes\":118671},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Perficient_IMG_02_baa432f5b7\u002Fsmall_Perficient_IMG_02_baa432f5b7.png\",\"hash\":\"small_Perficient_IMG_02_baa432f5b7\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Perficient-IMG02.png\",\"path\":null,\"size\":42.81,\"width\":500,\"height\":266,\"sizeInBytes\":42806},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Perficient_IMG_02_baa432f5b7\u002Fmedium_Perficient_IMG_02_baa432f5b7.png\",\"hash\":\"medium_Perficient_IMG_02_baa432f5b7\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Perficient-IMG02.png\",\"path\":null,\"size\":78.87,\"width\":750,\"height\":399,\"sizeInBytes\":78871},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Perficient_IMG_02_baa432f5b7\u002Fthumbnail_Perficient_IMG_02_baa432f5b7.png\",\"hash\":\"thumbnail_Perficient_IMG_02_baa432f5b7\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Perficient-IMG02.png\",\"path\":null,\"size\":13.24,\"width\":245,\"height\":130,\"sizeInBytes\":13236}},\"hash\":\"Perficient_IMG_02_baa432f5b7\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":194.05,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FPerficient_IMG_02_baa432f5b7\u002FPerficient_IMG_02_baa432f5b7.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-18T16:15:57.533Z\",\"updatedAt\":\"2025-08-18T16:15:57.533Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"xG58q76Mv1\",\"type\":\"paragraph\",\"data\":{\"text\":\"This real-time visibility led to smarter, more relevant outreach and better coordination between Sales and Marketing. With \u003Cb>match rates over 40%, hundreds of clicks\u003C\u002Fb>, and \u003Cb>thousands of impressions per campaign\u003C\u002Fb>, Influ2 consistently delivered both insight and impact. \"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"8vNFdNc_zW\",\"type\":\"paragraph\",\"data\":{\"text\":\"In enterprise sales, clarity and coordination are everything. This customer ditched guesswork for precision—turning contact-level insights into smarter campaigns, faster follow-up, and tighter alignment between Marketing and Sales.\"}},{\"id\":\"MyNhPCtA4F\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2173,\"name\":\"Perficient-IMG04.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1324,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Perficient_IMG_04_3c7c61c190\u002Flarge_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"large_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Perficient-IMG04.png\",\"path\":null,\"size\":41.97,\"width\":1000,\"height\":348,\"sizeInBytes\":41970},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Perficient_IMG_04_3c7c61c190\u002Fsmall_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"small_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Perficient-IMG04.png\",\"path\":null,\"size\":18.26,\"width\":500,\"height\":174,\"sizeInBytes\":18257},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Perficient_IMG_04_3c7c61c190\u002Fmedium_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"medium_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Perficient-IMG04.png\",\"path\":null,\"size\":29.34,\"width\":750,\"height\":261,\"sizeInBytes\":29342},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Perficient_IMG_04_3c7c61c190\u002Fthumbnail_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"thumbnail_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Perficient-IMG04.png\",\"path\":null,\"size\":7.49,\"width\":245,\"height\":85,\"sizeInBytes\":7486}},\"hash\":\"Perficient_IMG_04_3c7c61c190\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":34.93,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FPerficient_IMG_04_3c7c61c190\u002FPerficient_IMG_04_3c7c61c190.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-18T16:17:14.341Z\",\"updatedAt\":\"2025-08-18T16:17:14.341Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"bwCDacBDb0\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how Influ2 helped make it happen:\"}},{\"id\":\"SFme50duQK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Contact-level visibility\u003C\u002Fb> → Identify exactly who is engaging, not just which accounts\",\"\u003Cb>\u003Cb>Faster sales follow-up\u003C\u002Fb> \u003C\u002Fb>→ Real-time alerts lead to immediate, personalized outreach\",\"\u003Cb>\u003Cb>Stronger pipeline impact\u003C\u002Fb>\u003C\u002Fb> → Influ2 campaigns have influenced millions in pipeline and consistently outperform cold outreach\",\"\u003Cb>Aligned sales and marketing\u003C\u002Fb> → Shared data and coordinated workflows connect campaigns directly to revenue\",\"\u003Cb>Proven ROI\u003C\u002Fb> → Clear attribution builds executive trust and validates marketing’s impact\"]}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"T5DpoGFelj\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, they achieved powerful results:\"}},{\"id\":\"q-Kn1HCTnO\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2169,\"name\":\"Perficient-IMG03.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1360,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Perficient_IMG_03_71f7f2e189\u002Flarge_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"large_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Perficient-IMG03.png\",\"path\":null,\"size\":42.69,\"width\":1000,\"height\":358,\"sizeInBytes\":42694},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Perficient_IMG_03_71f7f2e189\u002Fsmall_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"small_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Perficient-IMG03.png\",\"path\":null,\"size\":17.79,\"width\":500,\"height\":179,\"sizeInBytes\":17789},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Perficient_IMG_03_71f7f2e189\u002Fmedium_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"medium_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Perficient-IMG03.png\",\"path\":null,\"size\":29.68,\"width\":750,\"height\":268,\"sizeInBytes\":29682},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Perficient_IMG_03_71f7f2e189\u002Fthumbnail_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"thumbnail_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Perficient-IMG03.png\",\"path\":null,\"size\":6.9,\"width\":245,\"height\":88,\"sizeInBytes\":6900}},\"hash\":\"Perficient_IMG_03_71f7f2e189\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":55.32,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FPerficient_IMG_03_71f7f2e189\u002FPerficient_IMG_03_71f7f2e189.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-18T16:13:27.007Z\",\"updatedAt\":\"2025-08-18T16:13:27.007Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"9wbyjHO-eS\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Nearly\u003Cb> 1 in 7 decision-makers clicked \u003C\u002Fb>directly on targeted ads\",\"\u003Cb>$42.7M in influenced wins \u003C\u002Fb>in just\u003Cb> 7 months\u003C\u002Fb>\",\"51x ROI, \u003Cb>$51 return for every $1 spent \u003C\u002Fb>on Influ2 ads\"]}},{\"id\":\"1sIGkHXXq3\",\"type\":\"paragraph\",\"data\":{\"text\":\"\\\"\u003Cb>My heart would break if we didn’t have Influ2\u003C\u002Fb>. Without it, we’d be stuck with the basics like calls, emails, and generic account-level targeting. But that’s just not enough. We need smarter, more precise ways to reach the people who matter most,\\\" says the Director of Marketing at the Global IT Consulting Firm.\"}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About the Customer\",\"level\":2}},{\"id\":\"C68p4TnLIX\",\"type\":\"paragraph\",\"data\":{\"text\":\"This global IT consulting firm is a trusted partner to many organizations, including Fortune 500 enterprises. It helps clients modernize operations, enhance agility, and position themselves for long-term success in a rapidly evolving digital landscape.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-09-11T16:14:13.274Z","2025-08-20T15:40:07.764Z","2025-07-31T19:55:36.610Z","{\"time\":1755534186250,\"blocks\":[{\"id\":\"DPePwINLth\",\"type\":\"paragraph\",\"data\":{\"text\":\"They’ve redefined their demand generation strategy with Influ2, \u003Cb>replacing account-level ambiguity with contact-level precision\u003C\u002Fb> to engage the right decision-makers. By aligning sales and marketing with real-time engagement signals, they accelerated follow-up, strengthened pipeline influence, and validated marketing’s impact at the executive level. In just seven months, they influenced $42.7M in wins, achieved a \u003Cb>51x ROI\u003C\u002Fb>, and drove nearly 1 in 7 decision-makers to click directly on targeted ads. Today, \u003Cb>Influ2 is their “secret weapon,”\u003C\u002Fb> powering smarter outreach, measurable results, and a competitive edge they don’t want rivals to know about.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-20","ff1ggod1oe3mu31fo3ryqkfo",{"id":187,"metaTitle":188,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":189},456,"Global IT Firm’s Secret Weapon: Influ2 Contact-Level Ads",false,{"id":191,"title":192,"description":193,"linkedin_url":15,"image":15,"avatar":194},1097,"Anonymous","Director of Marketing at Global IT Consulting Firm",{"id":195,"name":196,"alternativeText":15,"caption":15,"width":197,"height":198,"formats":199,"hash":214,"ext":20,"mime":23,"size":215,"url":216,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":217,"updatedAt":217,"documentId":218,"publishedAt":219,"focalPoint":15},2063,"Screenshot 2025-07-31 at 3.39.10 PM.png",572,552,{"small":200,"thumbnail":207},{"ext":20,"url":201,"hash":202,"mime":23,"name":203,"path":15,"size":204,"width":27,"height":205,"sizeInBytes":206},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f\u002Fsmall_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f","small_Screenshot 2025-07-31 at 3.39.10 PM.png",118.09,483,118085,{"ext":20,"url":208,"hash":209,"mime":23,"name":210,"path":15,"size":211,"width":212,"height":43,"sizeInBytes":213},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f\u002Fthumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f","thumbnail_Screenshot 2025-07-31 at 3.39.10 PM.png",13.52,162,13522,"Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f",25.73,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FScreenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f\u002FScreenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","2025-07-31T19:39:38.453Z","i5avjx1zkorbxzc4kwa2jdp6","2026-02-02T17:13:34.842Z",{"id":221,"name":222,"alternativeText":15,"caption":15,"width":223,"height":224,"formats":225,"hash":241,"ext":20,"mime":23,"size":242,"url":243,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":244,"updatedAt":244,"documentId":245,"publishedAt":219,"focalPoint":15},2174,"Case Study Logos.png",507,80,{"small":226,"thumbnail":233},{"ext":20,"url":227,"hash":228,"mime":23,"name":229,"path":15,"size":230,"width":27,"height":231,"sizeInBytes":232},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Case_Study_Logos_06d13b6d7a\u002Fsmall_Case_Study_Logos_06d13b6d7a.png","small_Case_Study_Logos_06d13b6d7a","small_Case Study Logos.png",3.45,79,3452,{"ext":20,"url":234,"hash":235,"mime":23,"name":236,"path":15,"size":237,"width":238,"height":239,"sizeInBytes":240},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Case_Study_Logos_06d13b6d7a\u002Fthumbnail_Case_Study_Logos_06d13b6d7a.png","thumbnail_Case_Study_Logos_06d13b6d7a","thumbnail_Case Study Logos.png",1.58,245,39,1579,"Case_Study_Logos_06d13b6d7a",1.09,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCase_Study_Logos_06d13b6d7a\u002FCase_Study_Logos_06d13b6d7a.png","2025-08-20T15:37:49.074Z","nipkzi79hq5h2lpfyswruyy9",{"id":247,"title":248,"slug":249,"description":15,"content":250,"createdAt":180,"updatedAt":251,"publishedAt":252,"headline":15,"conclusion":253,"orderDate":254,"documentId":255,"seo":256,"featuring":259,"companyLogo":319},75,"How Bonterra Used Contact-Level Ads to Drive Sales Alignment and 2x Win Rates","bonterra","{\"time\":1756296885096,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"\\\"Contact-level advertising is 100% the future of ABM. Once we saw the demo, it was clear this was a gap in our tech stack.\\\"\",\"caption\":\"Justin Lopez, ABM Manager at Bonterra\",\"alignment\":\"left\"}},{\"id\":\"U-9GypdUhK\",\"type\":\"paragraph\",\"data\":{\"text\":\"Smaller teams. Bigger goals. Bonterra’s ABM team was under pressure to prove marketing impact, accelerate pipeline, and keep Sales tightly aligned—all while supporting a mission-driven organization serving the public good. \"}},{\"id\":\"NTSKes2aMs\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra made the shift to contact-level advertising, giving its team the ability to reach real decision-makers, deliver timely buyer signals, and execute full-funnel campaigns that drive measurable outcomes across Sales and Marketing.\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"przxRAmRrd\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https:\u002F\u002Fwww.bonterratech.com\u002F\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Bonterra\u003C\u002Fa> is a leading social good software company serving nonprofits, corporations, and public agencies. Bonterra needed a way to prioritize the right prospects, prove influence, and enable sales to move quickly.\"}},{\"id\":\"KZP1j2rB8A\",\"type\":\"paragraph\",\"data\":{\"text\":\"Before Influ2, Bonterra’s ABM team struggled to answer a fundamental question: \u003Ci>Are we reaching our buyers?\u003C\u002Fi>\"}},{\"id\":\"DlsV4h5RsT\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra's targeting served ads at the account-level, and while web traffic rolled in, there was no clear way to measure if the right people (the actual decision-makers) were engaging. \"}},{\"id\":\"Rk8KNsxuKs\",\"type\":\"paragraph\",\"data\":{\"text\":\"“What kept me up at night before Influ2 was not being able to confidently say to leadership that we were reaching our decision-makers.” — Justin Lopez, ABM Manager at Bonterra \"}},{\"id\":\"zWH15v1-Vm\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2113,\"name\":\"Bonterra-IMG12 (2).png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1772,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_12_2_75c637e92b\u002Flarge_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"large_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":379.45,\"width\":1000,\"height\":466,\"sizeInBytes\":379448},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_12_2_75c637e92b\u002Fsmall_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"small_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":112.9,\"width\":500,\"height\":233,\"sizeInBytes\":112895},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_12_2_75c637e92b\u002Fmedium_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"medium_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":229.93,\"width\":750,\"height\":350,\"sizeInBytes\":229929},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_12_2_75c637e92b\u002Fthumbnail_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"thumbnail_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":34.01,\"width\":245,\"height\":114,\"sizeInBytes\":34007}},\"hash\":\"Bonterra_IMG_12_2_75c637e92b\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":911.26,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_12_2_75c637e92b\u002FBonterra_IMG_12_2_75c637e92b.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-08T16:47:57.624Z\",\"updatedAt\":\"2025-08-08T16:47:57.624Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"BTW-02XYHY\",\"type\":\"paragraph\",\"data\":{\"text\":\"The turning point came when Bonterra’s leadership noticed a hyper-personalized ad. \\\"We saw our company name on an ad—that kind of personalization immediately piqued our interest,” said Justin. “Once we saw the demo, it was clear this was a gap in our tech stack.”\"}},{\"id\":\"I7o4OZeNhp\",\"type\":\"paragraph\",\"data\":{\"text\":\"From that moment, Bonterra began building its contact-level engagement engine using Influ2.\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"N9eygSjbHy\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra moved beyond broad account targeting and built a contact-level engagement engine that focused only on actual decision-makers and key influencers. The shift made every step—from ad click to outreach—measurable, coordinated, and fast.\"}},{\"id\":\"D8AQdz9BM9\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 1: Targeting people, not just accounts\u003C\u002Fb>\"}},{\"id\":\"9myPCahKp4\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra funnels 6Sense accounts lists into Influ2 to prioritize accounts based on buying stage, then builds high-value segments with 5–15 stakeholders per account.\"}},{\"id\":\"56NE_VH9Qr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The team uses Influ2’s \u003Cb>Cohort Designer \u003C\u002Fb>to build precise audience segments from tailored account lists designed to meet specific outreach goals.\"}},{\"id\":\"LofKPJoUTI\",\"type\":\"paragraph\",\"data\":{\"text\":\"In the first half of the year, they focused on three high-value cohorts:\"}},{\"id\":\"S4pekDziLq\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Customer expansion\",\"Competitive knockout\",\"Live events\"]}},{\"id\":\"Vnb_KgAWoj\",\"type\":\"paragraph\",\"data\":{\"text\":\"Campaigns were launched with tailored messaging for each cohort, at each stage of the journey, and the data spoke for itself.\"}},{\"id\":\"UQZSuAgcP4\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2180,\"name\":\"Bonterra-IMG16.png\",\"alternativeText\":null,\"caption\":null,\"width\":4240,\"height\":2142,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_16_6d2a7aab10\u002Flarge_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"large_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG16.png\",\"path\":null,\"size\":368.79,\"width\":1000,\"height\":505,\"sizeInBytes\":368794},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_16_6d2a7aab10\u002Fsmall_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"small_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG16.png\",\"path\":null,\"size\":125.27,\"width\":500,\"height\":253,\"sizeInBytes\":125269},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_16_6d2a7aab10\u002Fmedium_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"medium_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG16.png\",\"path\":null,\"size\":232.69,\"width\":750,\"height\":379,\"sizeInBytes\":232691},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_16_6d2a7aab10\u002Fthumbnail_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"thumbnail_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG16.png\",\"path\":null,\"size\":42.46,\"width\":245,\"height\":124,\"sizeInBytes\":42455}},\"hash\":\"Bonterra_IMG_16_6d2a7aab10\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":876.48,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_16_6d2a7aab10\u002FBonterra_IMG_16_6d2a7aab10.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-27T12:11:50.407Z\",\"updatedAt\":\"2025-08-27T12:11:50.407Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"YAv_sWsjWu\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>We reached 80% of the buying committee,\u003C\u002Fb>” said Justin Lopez, ABM Manager at Bonterra. “We knew we were getting to the right people with the right message.”\"}},{\"id\":\"3KLD_PKzpX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 2: \u003C\u002Fb>\u003Cb>Campaigns that click, from first glance to closed won\u003C\u002Fb>\"}},{\"id\":\"pQT2ONG46B\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra didn’t just hit “launch” on campaigns. They built intentional, full-funnel strategies with Influ2 that turned attention into action, and clicks into pipeline. Each campaign was designed to meet prospects where they were in their journey and move them closer to a conversation with a team member. \"}},{\"id\":\"GEUnqSTd5S\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here are a few that stood out:\"}},{\"id\":\"wAwUNQy8Nb\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Customer Expansion Campaign\u003C\u002Fb>: Ran targeted campaigns to deepen relationships with existing customers. Over four months, the campaign generated nineteen influenced opportunities, including four closed-won deals.\"}},{\"id\":\"51Ir8gFFmD\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2181,\"name\":\"Bonterra-IMG13.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_13_a4100db0dc\u002Flarge_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"large_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG13.png\",\"path\":null,\"size\":213.44,\"width\":1000,\"height\":409,\"sizeInBytes\":213437},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_13_a4100db0dc\u002Fsmall_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"small_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG13.png\",\"path\":null,\"size\":76.8,\"width\":500,\"height\":205,\"sizeInBytes\":76801},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_13_a4100db0dc\u002Fmedium_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"medium_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG13.png\",\"path\":null,\"size\":139.78,\"width\":750,\"height\":307,\"sizeInBytes\":139776},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_13_a4100db0dc\u002Fthumbnail_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"thumbnail_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG13.png\",\"path\":null,\"size\":26.86,\"width\":245,\"height\":100,\"sizeInBytes\":26856}},\"hash\":\"Bonterra_IMG_13_a4100db0dc\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":314.04,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_13_a4100db0dc\u002FBonterra_IMG_13_a4100db0dc.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-27T12:14:24.554Z\",\"updatedAt\":\"2025-08-27T12:14:24.554Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"GVM0QlX6C_\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Competitive Knockout Campaign\u003C\u002Fb>: Built competitor-focused ads that cut through the noise and engaged hard-to-reach buyers.\"}},{\"id\":\"bHFbYBobQn\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2182,\"name\":\"Bonterra-IMG14.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_14_4dea3ee440\u002Flarge_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"large_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG14.png\",\"path\":null,\"size\":141.02,\"width\":1000,\"height\":409,\"sizeInBytes\":141022},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_14_4dea3ee440\u002Fsmall_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"small_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG14.png\",\"path\":null,\"size\":56.74,\"width\":500,\"height\":205,\"sizeInBytes\":56744},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_14_4dea3ee440\u002Fmedium_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"medium_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG14.png\",\"path\":null,\"size\":98.07,\"width\":750,\"height\":307,\"sizeInBytes\":98067},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_14_4dea3ee440\u002Fthumbnail_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"thumbnail_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG14.png\",\"path\":null,\"size\":21.62,\"width\":245,\"height\":100,\"sizeInBytes\":21621}},\"hash\":\"Bonterra_IMG_14_4dea3ee440\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":132.68,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_14_4dea3ee440\u002FBonterra_IMG_14_4dea3ee440.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-27T12:14:44.434Z\",\"updatedAt\":\"2025-08-27T12:14:44.434Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"-Xc6NRywUk\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Event Activation Promotion Campaigns\u003C\u002Fb>: Activated campaigns around key in-person events to boost brand awareness, drive booth visits, and extend engagement beyond the show floor.\"}},{\"id\":\"dilKtaTCG3\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2110,\"name\":\"Bonterra-IMG06.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_06_26e30f9138\u002Flarge_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"large_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG06.png\",\"path\":null,\"size\":422.34,\"width\":1000,\"height\":409,\"sizeInBytes\":422342},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_06_26e30f9138\u002Fsmall_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"small_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG06.png\",\"path\":null,\"size\":132.15,\"width\":500,\"height\":205,\"sizeInBytes\":132151},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_06_26e30f9138\u002Fmedium_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"medium_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG06.png\",\"path\":null,\"size\":261.13,\"width\":750,\"height\":307,\"sizeInBytes\":261125},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_06_26e30f9138\u002Fthumbnail_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"thumbnail_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG06.png\",\"path\":null,\"size\":41.3,\"width\":245,\"height\":100,\"sizeInBytes\":41297}},\"hash\":\"Bonterra_IMG_06_26e30f9138\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":1288.13,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_06_26e30f9138\u002FBonterra_IMG_06_26e30f9138.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-08T16:43:55.534Z\",\"updatedAt\":\"2025-08-08T16:43:55.534Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"lql2n6scOD\",\"type\":\"paragraph\",\"data\":{\"text\":\"“I’m going all-in on using Influ2 for events this year. We target attendee lists to boost awareness, get people to our booth, and ultimately generate more pipeline.” — Justin Lopez, ABM Manager at Bonterra\"}},{\"id\":\"zIq8ueIfPx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 3: \u003C\u002Fb>\u003Cb>Why Sales never misses a signal\u003C\u002Fb>\"}},{\"id\":\"2oaZA2e8-c\",\"type\":\"paragraph\",\"data\":{\"text\":\"Alignment is part of Bonterra’s entire ABM workflow.\"}},{\"id\":\"nF1_-AD7ZJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a contact engages with an Influ2 ad, that signal flows directly into a dedicated Slack channel monitored by Sales. They’re able to see \u003Ci>who\u003C\u002Fi> engaged and \u003Ci>what\u003C\u002Fi> they engaged with, so reps can tailor their outreach with precision. If a rep doesn’t follow up within 24 hours, Sales leadership steps in.\"}},{\"id\":\"aYzIufBzrY\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2115,\"name\":\"Bonterra-IMG12 (3).png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1324,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_12_3_ba424539a9\u002Flarge_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"large_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":51.23,\"width\":1000,\"height\":348,\"sizeInBytes\":51226},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_12_3_ba424539a9\u002Fsmall_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"small_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":22.36,\"width\":500,\"height\":174,\"sizeInBytes\":22364},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_12_3_ba424539a9\u002Fmedium_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"medium_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":35.5,\"width\":750,\"height\":261,\"sizeInBytes\":35503},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_12_3_ba424539a9\u002Fthumbnail_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"thumbnail_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":9.14,\"width\":245,\"height\":85,\"sizeInBytes\":9142}},\"hash\":\"Bonterra_IMG_12_3_ba424539a9\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":42.57,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_12_3_ba424539a9\u002FBonterra_IMG_12_3_ba424539a9.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-08T16:49:19.060Z\",\"updatedAt\":\"2025-08-08T16:49:19.060Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"la8FBaPEg_\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Prospects who clicked on an ad were much more likely to respond to an SDR’s outreach,” Justin shared. “That kind of engagement made a huge difference.”\"}},{\"id\":\"gez2R-9mBx\",\"type\":\"paragraph\",\"data\":{\"text\":\"Once a prospect shows meaningful engagement – defined by Bonterra as a click of an ad or viewing all ads in the ad journey – they are added into the Salesloft sequence with messaging mapped to their interactions. No cold emails. No guesswork. Just a timely, relevant follow-up that moves deals forward.\"}},{\"id\":\"0dkhM7z5-I\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 4: How alignment fueled full-funnel results\u003C\u002Fb>\"}},{\"id\":\"nm4yWR5xxp\",\"type\":\"paragraph\",\"data\":{\"text\":\"After each campaign, Bonterra's marketing team delivers a full performance review to Sales, Marketing, and senior leadership. These include:\"}},{\"id\":\"--0yMhi_vH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Influ2 ad metrics (reach, impressions, clicks)\",\"Sales follow-up data from Salesloft\",\"Handoff rates and meetings booked\"]}},{\"id\":\"i__6AOi596\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We report a \u003Cb>90–95% handoff success rate\u003C\u002Fb> directly to leadership. That level of Sales follow-through just wasn’t happening before Influ2.”\"}},{\"id\":\"-oSg0qO4YU\",\"type\":\"paragraph\",\"data\":{\"text\":\"These campaign results didn’t just influence pipeline—they influenced the business. Bonterra now uses Influ2 performance data to align quarterly ABM priorities, secure budget for future initiatives, and demonstrate cross-functional success to senior leadership.\"}},{\"id\":\"H56uG1B0lA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 helped our marketing team earn the trust and respect of Sales,” said Justin Lopez, ABM Manager at Bonterra. “I didn’t just loop Sales in—they had a seat at the table. From ad messaging to which job titles we targeted, they were involved at every step. That level of collaboration built stronger buy-in and alignment. As a result, we now have a steady stream of in-ICP prospects coming in 7 days a week.\\\"\"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"hdJKHNQCl0\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra built a connected, scalable GTM motion. Contact-level advertising gave both Sales and Marketing the clarity, confidence, and momentum to move in sync.\"}},{\"id\":\"S7fLmGodvE\",\"type\":\"paragraph\",\"data\":{\"text\":\"Now they’re scaling that success with campaigns that convert, create deeper engagement, and give both teams a clear view of what’s working.\"}},{\"id\":\"-cfYn1yEUC\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how you can apply Bonterra's playbook:\"}},{\"id\":\"p3TUPrWIwN\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Prove ROI with \u003Cb>contact-level ad engagement \u003C\u002Fb>\",\"Trigger fast follow-up\u003Cb> \u003C\u002Fb>with \u003Cb>real-time Sales alerts\u003C\u002Fb>\",\"\u003Cb>Prioritize \u003C\u002Fb>\u003Cb>the \u003Ci>right\u003C\u002Fi> buyers\u003C\u002Fb>—not just the right accounts\",\"\u003Cb>Align ad journeys to funnel stag\u003C\u002Fb>e for stronger conversions\",\"Turn top-performing ad messaging into\u003Cb> Salesloft follow-ups\u003C\u002Fb>\"]}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"qM4GFi2_ua\",\"type\":\"paragraph\",\"data\":{\"text\":\"By aligning Sales and Marketing around contact-level engagement, Bonterra unlocked measurable, repeatable success across the funnel.\"}},{\"id\":\"w4Li0XN9PS\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 isn’t just a marketing tool,” said Justin Lopez, ABM Manager at Bonterra. “It’s how we get Sales in front of decision-makers who actually want to talk.”\"}},{\"id\":\"3_yftXGgl0\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2111,\"name\":\"Bonterra-IMG09.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2328,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_09_db2f929209\u002Flarge_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"large_Bonterra_IMG_09_db2f929209\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG09.png\",\"path\":null,\"size\":72.68,\"width\":1000,\"height\":613,\"sizeInBytes\":72683},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_09_db2f929209\u002Fsmall_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"small_Bonterra_IMG_09_db2f929209\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG09.png\",\"path\":null,\"size\":29.91,\"width\":500,\"height\":306,\"sizeInBytes\":29906},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_09_db2f929209\u002Fmedium_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"medium_Bonterra_IMG_09_db2f929209\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG09.png\",\"path\":null,\"size\":50.5,\"width\":750,\"height\":459,\"sizeInBytes\":50501},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_09_db2f929209\u002Fthumbnail_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"thumbnail_Bonterra_IMG_09_db2f929209\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG09.png\",\"path\":null,\"size\":11.56,\"width\":245,\"height\":150,\"sizeInBytes\":11557}},\"hash\":\"Bonterra_IMG_09_db2f929209\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":93.38,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_09_db2f929209\u002FBonterra_IMG_09_db2f929209.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-08T16:44:38.154Z\",\"updatedAt\":\"2025-08-08T16:44:38.154Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"chn-WPaRDl\",\"type\":\"paragraph\",\"data\":{\"text\":\"And the numbers back it up:\"}},{\"id\":\"PfDuGdaS10\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>91% sales-marketing handoff rate\u003C\u002Fb>\",\"\u003Cb>80% of buying committees reached\u003C\u002Fb>\",\"\u003Cb>39.7% increase in opportunity conversion rate\u003C\u002Fb>\",\"\u003Cb>2x higher win rate\u003C\u002Fb> compared to cold outreach\",\"\u003Cb>2.5x increase in deal value\u003C\u002Fb>\",\"907% ROI, \u003Cb>$9 return for every $1 spent \u003C\u002Fb>on Influ2 ads\"]}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About Bonterra\",\"level\":2}},{\"id\":\"bCU0NbBYl8\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2106,\"name\":\"Bonterra-IMG11.png\",\"alternativeText\":null,\"caption\":null,\"width\":4596,\"height\":2572,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_11_e3c36bb2e5\u002Flarge_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"large_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG11.png\",\"path\":null,\"size\":128.15,\"width\":1000,\"height\":560,\"sizeInBytes\":128151},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_11_e3c36bb2e5\u002Fsmall_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"small_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG11.png\",\"path\":null,\"size\":47.06,\"width\":500,\"height\":280,\"sizeInBytes\":47058},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_11_e3c36bb2e5\u002Fmedium_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"medium_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG11.png\",\"path\":null,\"size\":85.4,\"width\":750,\"height\":420,\"sizeInBytes\":85396},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_11_e3c36bb2e5\u002Fthumbnail_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"thumbnail_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG11.png\",\"path\":null,\"size\":17.05,\"width\":245,\"height\":137,\"sizeInBytes\":17050}},\"hash\":\"Bonterra_IMG_11_e3c36bb2e5\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":228.24,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_11_e3c36bb2e5\u002FBonterra_IMG_11_e3c36bb2e5.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-08T16:42:05.848Z\",\"updatedAt\":\"2025-08-08T16:42:05.848Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"oMqlRyyzyM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https:\u002F\u002Fwww.bonterratech.com\u002F\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Bonterra\u003C\u002Fa> is a leading social good software company empowering nonprofits, public agencies, and impact-driven organizations with technology that fuels their missions. With Influ2, Bonterra added a precision layer to their ABM strategy—helping Sales and Marketing work in sync, accelerate pipeline, and engage the right stakeholders at key accounts.\"}},{\"id\":\"AbENUhJD8e\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Location\u003C\u002Fb>: Austin, TX\",\"\u003Cb>Industry\u003C\u002Fb>: Technology, Nonprofit SaaS\",\"\u003Cb>Size\u003C\u002Fb>: 1,001-5,000 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2026-09-16T13:59:42.552Z","2026-09-16T14:00:36.417Z","{\"time\":1756154666473,\"blocks\":[{\"id\":\"g6jTEIfX5X\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra transformed their ABM strategy with Influ2, moving beyond account-level targeting to a contact-first model built on real-time engagement signals and seamless sales alignment. The result? Bigger deals, faster wins, and a marketing strategy Sales trusts.\"}},{\"id\":\"sgAsU98Hfu\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>Contact-level engagement has completely changed how we do ABM.\u003C\u002Fb>” — Justin Lopez, ABM Manager at Bonterra\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-26","sesti0xk0f5bxvvcok00ex0e",{"id":257,"metaTitle":258,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":189},1531,"Aligning Sales and Marketing Around Buyer Signals—Bonterra",{"id":260,"title":261,"description":262,"linkedin_url":263,"image":264,"avatar":289},4424,"Justin Lopez","ABM Manager at Bonterra","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fjustin-alexander-lopez\u002F",{"id":265,"name":266,"alternativeText":15,"caption":15,"width":267,"height":268,"formats":269,"hash":284,"ext":20,"mime":23,"size":285,"url":286,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":287,"updatedAt":287,"documentId":288,"publishedAt":219,"focalPoint":15},2105,"Bonterra.png",545,66,{"small":270,"thumbnail":277},{"ext":20,"url":271,"hash":272,"mime":23,"name":273,"path":15,"size":274,"width":27,"height":275,"sizeInBytes":276},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_322f0e47d3\u002Fsmall_Bonterra_322f0e47d3.png","small_Bonterra_322f0e47d3","small_Bonterra.png",9.39,61,9391,{"ext":20,"url":278,"hash":279,"mime":23,"name":280,"path":15,"size":281,"width":238,"height":282,"sizeInBytes":283},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_322f0e47d3\u002Fthumbnail_Bonterra_322f0e47d3.png","thumbnail_Bonterra_322f0e47d3","thumbnail_Bonterra.png",4.08,30,4077,"Bonterra_322f0e47d3",2.35,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_322f0e47d3\u002FBonterra_322f0e47d3.png","2025-08-08T15:13:13.102Z","oa2alx5rlr8y55r61wa9f442",{"id":290,"name":291,"alternativeText":15,"caption":15,"width":292,"height":292,"formats":293,"hash":314,"ext":295,"mime":298,"size":315,"url":316,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":317,"updatedAt":317,"documentId":318,"publishedAt":219,"focalPoint":15},2076,"Justin2.jpeg",800,{"small":294,"medium":302,"thumbnail":308},{"ext":295,"url":296,"hash":297,"mime":298,"name":299,"path":15,"size":300,"width":27,"height":27,"sizeInBytes":301},".jpeg","https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Justin2_92f8a71770\u002Fsmall_Justin2_92f8a71770.jpeg","small_Justin2_92f8a71770","image\u002Fjpeg","small_Justin2.jpeg",21.43,21434,{"ext":295,"url":303,"hash":304,"mime":298,"name":305,"path":15,"size":306,"width":35,"height":35,"sizeInBytes":307},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Justin2_92f8a71770\u002Fmedium_Justin2_92f8a71770.jpeg","medium_Justin2_92f8a71770","medium_Justin2.jpeg",54.65,54650,{"ext":295,"url":309,"hash":310,"mime":298,"name":311,"path":15,"size":312,"width":43,"height":43,"sizeInBytes":313},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Justin2_92f8a71770\u002Fthumbnail_Justin2_92f8a71770.jpeg","thumbnail_Justin2_92f8a71770","thumbnail_Justin2.jpeg",3.32,3316,"Justin2_92f8a71770",66.02,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FJustin2_92f8a71770\u002FJustin2_92f8a71770.jpeg","2025-08-05T18:08:35.007Z","qo16es5j334oen6gx2kr4662",{"id":320,"name":321,"alternativeText":15,"caption":15,"width":322,"height":323,"formats":324,"hash":353,"ext":20,"mime":23,"size":354,"url":355,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":356,"updatedAt":356,"documentId":357,"publishedAt":358,"focalPoint":15},2918,"Vector.png",1062,200,{"large":325,"small":332,"medium":339,"thumbnail":346},{"ext":20,"url":326,"hash":327,"mime":23,"name":328,"path":15,"size":329,"width":17,"height":330,"sizeInBytes":331},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Vector_8460a3814b\u002Flarge_Vector_8460a3814b.png","large_Vector_8460a3814b","large_Vector.png",23.1,188,23096,{"ext":20,"url":333,"hash":334,"mime":23,"name":335,"path":15,"size":336,"width":27,"height":337,"sizeInBytes":338},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Vector_8460a3814b\u002Fsmall_Vector_8460a3814b.png","small_Vector_8460a3814b","small_Vector.png",10.3,94,10295,{"ext":20,"url":340,"hash":341,"mime":23,"name":342,"path":15,"size":343,"width":35,"height":344,"sizeInBytes":345},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Vector_8460a3814b\u002Fmedium_Vector_8460a3814b.png","medium_Vector_8460a3814b","medium_Vector.png",16.27,141,16267,{"ext":20,"url":347,"hash":348,"mime":23,"name":349,"path":15,"size":350,"width":238,"height":351,"sizeInBytes":352},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Vector_8460a3814b\u002Fthumbnail_Vector_8460a3814b.png","thumbnail_Vector_8460a3814b","thumbnail_Vector.png",5.04,46,5035,"Vector_8460a3814b",6.09,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FVector_8460a3814b\u002FVector_8460a3814b.png","2026-09-16T13:54:07.420Z","ll6dtohnraylrq96yuntbsp4","2026-09-16T13:54:07.421Z",{"id":360,"title":361,"slug":362,"description":15,"content":363,"createdAt":180,"updatedAt":364,"publishedAt":365,"headline":15,"conclusion":366,"orderDate":367,"documentId":368,"seo":369,"featuring":372,"companyLogo":417},18,"How Marketbridge Scaled Contact-Level Ads—Without Losing the Human Touch","marketbridge","{\"time\":1756132042539,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“Influ2 is so unique—it lets Marketing meet Sales where they need to be, with the right message, to the right buyer, at the right time.” \",\"caption\":\"Amy Grucela, SVP of Marketing Strategy\",\"alignment\":\"left\"}},{\"id\":\"SCu2hKgtxW\",\"type\":\"paragraph\",\"data\":{\"text\":\"Smaller teams. Tighter budgets. Higher stakes. Today’s GTM leaders are being asked to do more with less—and Marketbridge, a leading growth marketing agency, proves \u003Cb>you don’t have to choose between precision and scale—or between data-driven results and meaningful human connection.\u003C\u002Fb>\"}},{\"id\":\"6SsH20GxIW\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, \u003Ca href=\\\"https:\u002F\u002Fmarketbridge.com\u002F\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Marketbridge\u003C\u002Fa> built a smarter contact-level advertising framework—one that delivers real buyer signals, relevant ad journeys, and meaningful marketing moments that actually move pipeline for their clients.\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"CU69m526Y7\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge works across industries, verticals, and complex buying groups—but the challenge is always the same: \u003Cb>smarter targeting in a world full of noise\u003C\u002Fb>. Their goal is to help clients connect with the right people, show real impact, and make Sales’ job easier.\"}},{\"id\":\"InG7IwKYsc\",\"type\":\"paragraph\",\"data\":{\"text\":\"Traditional ABM tools were falling short. They needed something more precise to:\"}},{\"id\":\"65XGxh12_O\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Target specific stakeholders across client accounts \",\"Deliver contact-level engagement signals that sellers could act on\",\"Launch campaigns built to engage complex buying groups\",\"Seamlessly integrate with each client’s existing tech stack\"]}},{\"id\":\"VDUNtTzMFo\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We needed to solve one of our clients’ biggest challenges—how to \u003Cb>surgically target\u003C\u002Fb> the right people,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “With Influ2, we know exactly who we’re reaching and who’s engaging.”\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"N9eygSjbHy\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>A scalable framework that flexes and scales\u003C\u002Fb>, Marketbridge used Influ2 to build a repeatable, multi-layered approach to precision targeting—one that enabled them to meet each client’s needs without sacrificing efficiency or control.\"}},{\"id\":\"eojzyFhcW1\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 1: Strategy on Autopilot—(Almost)\u003C\u002Fb>\"}},{\"id\":\"9myPCahKp4\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Marketbridge transforms strategy into action—from persona mapping to real-time sales signals—enabling them to move fast without losing focus.\"}},{\"id\":\"pd6UyvOZ98\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2045,\"name\":\"Marketbridge Case_img1.png\",\"alternativeText\":null,\"caption\":null,\"width\":3154,\"height\":1956,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Marketbridge_Case_img1_577a16556d\u002Flarge_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"large_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Marketbridge Case_img1.png\",\"path\":null,\"size\":78.77,\"width\":1000,\"height\":620,\"sizeInBytes\":78771},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Marketbridge_Case_img1_577a16556d\u002Fsmall_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"small_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Marketbridge Case_img1.png\",\"path\":null,\"size\":29.92,\"width\":500,\"height\":310,\"sizeInBytes\":29924},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Marketbridge_Case_img1_577a16556d\u002Fmedium_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"medium_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Marketbridge Case_img1.png\",\"path\":null,\"size\":52.54,\"width\":750,\"height\":465,\"sizeInBytes\":52536},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Marketbridge_Case_img1_577a16556d\u002Fthumbnail_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"thumbnail_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Marketbridge Case_img1.png\",\"path\":null,\"size\":11.27,\"width\":245,\"height\":152,\"sizeInBytes\":11274}},\"hash\":\"Marketbridge_Case_img1_577a16556d\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":76.06,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FMarketbridge_Case_img1_577a16556d\u002FMarketbridge_Case_img1_577a16556d.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-07-30T19:14:40.484Z\",\"updatedAt\":\"2025-07-30T19:14:40.484Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"_0Y6M-Avm6\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2 they can:\"}},{\"id\":\"p3GWge5DGH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Map buying committees and intent signals\",\"Sync dynamic contact lists into Influ2\",\"Launch persona and stage-based ad journeys\",\"Send real-time engagement data to Sales\"]}},{\"id\":\"3KLD_PKzpX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 2: Content that Actually Feels Relevant\u003C\u002Fb>\"}},{\"id\":\"uVYji_5ps_\",\"type\":\"paragraph\",\"data\":{\"text\":\"Forget the one-size-fits-none approach. Marketbridge uses Influ2 to deliver content that feels relevant—tailored to the buyer’s role, their stage in the journey, and how they engage over time.\"}},{\"id\":\"YYROB0C341\",\"type\":\"paragraph\",\"data\":{\"text\":\"They follow a clear structure to meet each persona with the right message at the right moment:\"}},{\"id\":\"kGrwyj-0_r\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness\u003C\u002Fb>: Problem-led messaging to drive familiarity\",\"\u003Cb>Consideration\u003C\u002Fb>: Role-specific product and solution content\",\"\u003Cb>Decision\u003C\u002Fb>: ROI-focused assets, case studies, and customer proof\"]}},{\"id\":\"ucXn1rdjmA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We design campaigns around specific personas and adapt the ad journey based on how each person engages over time,” says Bailey Creeden, Senior Media Buyer at Marketbridge. “It’s just like a nurture stream—but with ads.”\"}},{\"id\":\"zIq8ueIfPx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 3: Real-Time Sales Signals\u003C\u002Fb>\"}},{\"id\":\"Vh1ZLaaO_A\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a CMO clicks three times in a week, Sales isn’t left guessing—they’re already reaching out. They get the full story in Salesforce, Slack, or HubSpot, so sellers always know who is active, what they clicked, and how to follow up.\"}},{\"id\":\"OYr9Footow\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2046,\"name\":\"Marketbridge Case_img1 (2).png\",\"alternativeText\":null,\"caption\":null,\"width\":3154,\"height\":1822,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Marketbridge_Case_img1_2_94f8f15783\u002Flarge_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"large_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":135.72,\"width\":1000,\"height\":578,\"sizeInBytes\":135715},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Marketbridge_Case_img1_2_94f8f15783\u002Fsmall_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"small_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":52.43,\"width\":500,\"height\":289,\"sizeInBytes\":52426},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Marketbridge_Case_img1_2_94f8f15783\u002Fmedium_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"medium_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":93.67,\"width\":750,\"height\":433,\"sizeInBytes\":93666},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Marketbridge_Case_img1_2_94f8f15783\u002Fthumbnail_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"thumbnail_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":19.1,\"width\":245,\"height\":142,\"sizeInBytes\":19099}},\"hash\":\"Marketbridge_Case_img1_2_94f8f15783\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":107.06,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FMarketbridge_Case_img1_2_94f8f15783\u002FMarketbridge_Case_img1_2_94f8f15783.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-07-30T19:15:04.377Z\",\"updatedAt\":\"2025-07-30T19:15:04.377Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"zKTacfFeu4\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Sales gets notified instantly and knows exactly who to reach out to, what resonated, and how to steer the conversation,” says Maggie Forbush, Media Coordinator at Marketbridge. “No other platform has given us that level of clarity.”\"}},{\"id\":\"EtkhLzpSe-\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 4: Insights That Sharpen Your Strategy\u003C\u002Fb>\"}},{\"id\":\"wwHaxgfBr2\",\"type\":\"paragraph\",\"data\":{\"text\":\"With every campaign Marketbridge runs, Influ2 provides clear insights that clients actually want (yes, really). With the Influ2 Dashboard, Marketbridge can analyze performance by account, campaign, and creative—and turn those insights into immediate strategy upgrades.\"}},{\"id\":\"RdIbGxCHdv\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>The Influ2 dashboard is incredibly intuitive\u003C\u002Fb>,” says Maggie Forbush, Media Coordinator at Marketbridge. “It gives us clear contact, account, and campaign data our clients actually want—making it easy to show what’s working and where to go next.”\"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"_IsTbCqXp5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Today’s GTM teams don’t have time (or budget) to play the “maybe” game. You need to know who to talk to, when they’re ready, and what actually matters.\"}},{\"id\":\"eTaKwqWMEo\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge cracked the code—turning strategy into action and giving Marketing and Sales the green light to move faster, work smarter, and stay perfectly in sync.\"}},{\"id\":\"O-g_ofKczN\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how they do it: \"}},{\"id\":\"SFme50duQK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Start with strategy\u003C\u002Fb> → Define your ICP and target buyers\",\"\u003Cb>Contact-level ad targeting \u003C\u002Fb>→ Reach real people, not just accounts\",\"\u003Cb>Lead with relevance\u003C\u002Fb> → Match content to persona and stage\",\"\u003Cb>Enable Sales in real time\u003C\u002Fb> → Deliver signals they can act on instantly \",\"\u003Cb>Optimize continuously\u003C\u002Fb> → Use insights to scale what works \"]}},{\"id\":\"zBQWtdMynA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 acts as the bridge between our campaigns and our clients’ revenue teams,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It connects marketing efforts directly to what Sales needs to move deals forward.”\"}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"8kStPinnPL\",\"type\":\"paragraph\",\"data\":{\"text\":\"For one standout client campaign, Marketbridge set out to prove that contact-level advertising could do more than just reach the right people—it could drive real momentum through the funnel.\"}},{\"id\":\"ymHK7nK01u\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2100,\"name\":\"Marketbridge-IMG03.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2328,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Marketbridge_IMG_03_0574a9dc29\u002Flarge_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"large_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Marketbridge-IMG03.png\",\"path\":null,\"size\":74.5,\"width\":1000,\"height\":613,\"sizeInBytes\":74500},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Marketbridge_IMG_03_0574a9dc29\u002Fsmall_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"small_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Marketbridge-IMG03.png\",\"path\":null,\"size\":30.98,\"width\":500,\"height\":306,\"sizeInBytes\":30983},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Marketbridge_IMG_03_0574a9dc29\u002Fmedium_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"medium_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Marketbridge-IMG03.png\",\"path\":null,\"size\":52.27,\"width\":750,\"height\":459,\"sizeInBytes\":52274},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Marketbridge_IMG_03_0574a9dc29\u002Fthumbnail_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"thumbnail_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Marketbridge-IMG03.png\",\"path\":null,\"size\":11.68,\"width\":245,\"height\":150,\"sizeInBytes\":11682}},\"hash\":\"Marketbridge_IMG_03_0574a9dc29\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":94.48,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FMarketbridge_IMG_03_0574a9dc29\u002FMarketbridge_IMG_03_0574a9dc29.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-07T17:53:59.672Z\",\"updatedAt\":\"2025-08-07T17:53:59.672Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"T5DpoGFelj\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, they achieved powerful results:\"}},{\"id\":\"pDRsPlAHRZ\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>100% of late-stage deals\u003C\u002Fb> had at least one engaged contact\",\"\u003Cb>41% faster deal velocity\u003C\u002Fb> when contacts engaged with Influ2\",\"\u003Cb>6x more accounts\u003C\u002Fb> entered active pipeline\",\"\u003Cb>19 engaged contacts per deal\u003C\u002Fb> on average\",\"\u003Cb>85% more accounts\u003C\u002Fb> moved into active engagement\",\"\u003Cb>10% of all target accounts converted \u003C\u002Fb>to pipeline\"]}},{\"id\":\"Ptz19ER9h6\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Marketbridge, this campaign validated their approach: when you know exactly who you’re reaching and how they’re engaging, Sales can follow up with confidence and timing that actually drives results.\"}},{\"id\":\"jwkGy2-aGj\",\"type\":\"paragraph\",\"data\":{\"text\":\"👉 \u003Ca href=\\\"https:\u002F\u002Fwww.influ2.com\u002Fblog\u002Fmarketbridge-campaign-spotlight\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">See the full Marketbridge campaign spotlight here\u003C\u002Fa>\"}},{\"id\":\"CPQTob7sjJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"“With Influ2, we’re not just running ads—we’re tracking impact and connecting the dots from click to close,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It’s a complete view of how marketing drives revenue.”\"}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About Marketbridge\",\"level\":2}},{\"id\":\"77oUFe7R8D\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2099,\"name\":\"Marketbridge-IMG04.png\",\"alternativeText\":null,\"caption\":null,\"width\":4596,\"height\":2572,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Marketbridge_IMG_04_c1cd2eab53\u002Flarge_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"large_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Marketbridge-IMG04.png\",\"path\":null,\"size\":392.84,\"width\":1000,\"height\":560,\"sizeInBytes\":392836},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Marketbridge_IMG_04_c1cd2eab53\u002Fsmall_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"small_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Marketbridge-IMG04.png\",\"path\":null,\"size\":118.81,\"width\":500,\"height\":280,\"sizeInBytes\":118806},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Marketbridge_IMG_04_c1cd2eab53\u002Fmedium_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"medium_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Marketbridge-IMG04.png\",\"path\":null,\"size\":239.44,\"width\":750,\"height\":420,\"sizeInBytes\":239441},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Marketbridge_IMG_04_c1cd2eab53\u002Fthumbnail_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"thumbnail_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Marketbridge-IMG04.png\",\"path\":null,\"size\":35.56,\"width\":245,\"height\":137,\"sizeInBytes\":35558}},\"hash\":\"Marketbridge_IMG_04_c1cd2eab53\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":1371.48,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FMarketbridge_IMG_04_c1cd2eab53\u002FMarketbridge_IMG_04_c1cd2eab53.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-07T17:53:45.068Z\",\"updatedAt\":\"2025-08-07T17:53:45.068Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"oMqlRyyzyM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https:\u002F\u002Fmarketbridge.com\u002F\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Marketbridge\u003C\u002Fa> helps enterprise brands drive pipeline with data-driven GTM strategies. With Influ2, they’ve added a powerful, human-first layer of contact-level advertising that empowers their clients' sales and marketing teams to move in sync—and win faster.\"}},{\"id\":\"AbENUhJD8e\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Location\u003C\u002Fb>: Bethesda, Maryland\",\"\u003Cb>Industry\u003C\u002Fb>: Business Consulting and Services\",\"\u003Cb>Size\u003C\u002Fb>: 201-500 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-25T14:27:38.138Z","2025-07-30T19:26:52.467Z","{\"time\":1753903937965,\"blocks\":[{\"id\":\"6MMQEKZb1i\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge elevated their go-to-market strategy with Influ2, replacing generic ABM tactics with a contact-level framework that delivered precision targeting, real-time buyer signals, and relevant ad journeys. By bridging the gap between marketing and sales, they scaled campaign impact without sacrificing personalization—leading to \u003Cb>6x more accounts in pipeline\u003C\u002Fb>, a \u003Cb>41% increase in deal velocity\u003C\u002Fb>, and a \u003Cb>94% boost in site engagement\u003C\u002Fb>. With Influ2 powering their ad strategy, Marketbridge turned insight into action and made contact-level advertising a growth engine for their clients.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-25","k08qvyfxxp0d6qgzgs7ix7uh",{"id":370,"metaTitle":371,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":189},452,"Scaling Contact Ads the Human Way—Marketbridge",{"id":373,"title":374,"description":375,"linkedin_url":376,"image":377,"avatar":395},1096,"Amy Grucela","SVP of Marketing Strategy at Marketbridge","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Famy-grucela-8265149\u002F",{"id":378,"name":379,"alternativeText":15,"caption":15,"width":380,"height":381,"formats":382,"hash":390,"ext":20,"mime":23,"size":391,"url":392,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":393,"updatedAt":393,"documentId":394,"publishedAt":219,"focalPoint":15},2101,"marketbridge.png",328,31,{"thumbnail":383},{"ext":20,"url":384,"hash":385,"mime":23,"name":386,"path":15,"size":387,"width":238,"height":388,"sizeInBytes":389},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_marketbridge_9037d12a60\u002Fthumbnail_marketbridge_9037d12a60.png","thumbnail_marketbridge_9037d12a60","thumbnail_marketbridge.png",3.9,23,3900,"marketbridge_9037d12a60",1.53,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmarketbridge_9037d12a60\u002Fmarketbridge_9037d12a60.png","2025-08-07T17:56:32.066Z","i417u5wco665qa3vy8r7vnt3",{"id":396,"name":397,"alternativeText":15,"caption":15,"width":398,"height":398,"formats":399,"hash":412,"ext":295,"mime":298,"size":413,"url":414,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":415,"updatedAt":415,"documentId":416,"publishedAt":219,"focalPoint":15},2041,"Amy.jpeg",652,{"small":400,"thumbnail":406},{"ext":295,"url":401,"hash":402,"mime":298,"name":403,"path":15,"size":404,"width":27,"height":27,"sizeInBytes":405},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Amy_7bf48d20fe\u002Fsmall_Amy_7bf48d20fe.jpeg","small_Amy_7bf48d20fe","small_Amy.jpeg",18.64,18641,{"ext":295,"url":407,"hash":408,"mime":298,"name":409,"path":15,"size":410,"width":43,"height":43,"sizeInBytes":411},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Amy_7bf48d20fe\u002Fthumbnail_Amy_7bf48d20fe.jpeg","thumbnail_Amy_7bf48d20fe","thumbnail_Amy.jpeg",3.69,3692,"Amy_7bf48d20fe",28.47,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FAmy_7bf48d20fe\u002FAmy_7bf48d20fe.jpeg","2025-07-30T19:03:25.944Z","di9os0aqnn2rdjg39nt783ad",{"id":418,"name":419,"alternativeText":15,"caption":15,"width":27,"height":420,"formats":421,"hash":429,"ext":20,"mime":23,"size":430,"url":431,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":432,"updatedAt":432,"documentId":433,"publishedAt":219,"focalPoint":15},2176,"Case Study Logos (1).png",100,{"thumbnail":422},{"ext":20,"url":423,"hash":424,"mime":23,"name":425,"path":15,"size":426,"width":238,"height":427,"sizeInBytes":428},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Case_Study_Logos_1_57558ebc12\u002Fthumbnail_Case_Study_Logos_1_57558ebc12.png","thumbnail_Case_Study_Logos_1_57558ebc12","thumbnail_Case Study Logos (1).png",4.03,49,4031,"Case_Study_Logos_1_57558ebc12",3.61,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCase_Study_Logos_1_57558ebc12\u002FCase_Study_Logos_1_57558ebc12.png","2025-08-25T14:27:34.526Z","feo0s5x4330bl719uemzg4ro",{"id":435,"title":436,"slug":437,"description":15,"content":438,"createdAt":180,"updatedAt":439,"publishedAt":440,"headline":15,"conclusion":441,"orderDate":442,"documentId":443,"seo":15,"featuring":444,"companyLogo":483},16,"How CipherHealth’s Personalized Approach to Healthcare Ads Led to an 83% Increase in Influenced Pipeline","cipherhealth","{\"time\":1756991849285,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"\\\"Influ2 has revolutionized our approach to targeted advertising, allowing us to precisely reach decision-makers and drive meaningful engagement.\\\" \",\"caption\":\"Megan Lomazzi, Senior Marketing Operations Manager at CipherHealth\",\"alignment\":\"left\"}},{\"id\":\"5HYXLjaC05\",\"type\":\"paragraph\",\"data\":{\"text\":\"Interested in how CipherHealth is aligning sales and marketing for impactful results? Discover how Megan Lomazzi and the CipherHealth team harnessed Influ2’s contact-level ads to unlock pipeline growth and revenue expansion:\"}},{\"id\":\"7lWbfVLEdM\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Targeting:\u003C\u002Fb> Reaching 51% of executive champions.\",\"\u003Cb>Pipeline:\u003C\u002Fb> Provided key support in driving an 83% increase in pipeline. \",\"\u003Cb>Revenue:\u003C\u002Fb> 20% increase in influenced revenue versus cold outreach.\",\"\u003Cb>ROI:\u003C\u002Fb> Each dollar spent on Influ2 generated $122.70 in influenced revenue.\"]}},{\"id\":\"iAPs2BTUdO\",\"type\":\"image\",\"data\":{\"file\":{\"id\":988,\"name\":\"CipherHealth-results.png\",\"alternativeText\":null,\"caption\":null,\"width\":2116,\"height\":1174,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Cipher_Health_results_4fd4fb3f53\u002Flarge_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"large_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image\u002Fpng\",\"name\":\"large_CipherHealth-results.png\",\"path\":null,\"size\":65.72,\"width\":1000,\"height\":555,\"sizeInBytes\":65725},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Cipher_Health_results_4fd4fb3f53\u002Fsmall_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"small_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image\u002Fpng\",\"name\":\"small_CipherHealth-results.png\",\"path\":null,\"size\":24.36,\"width\":500,\"height\":277,\"sizeInBytes\":24358},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Cipher_Health_results_4fd4fb3f53\u002Fmedium_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"medium_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_CipherHealth-results.png\",\"path\":null,\"size\":44.91,\"width\":750,\"height\":416,\"sizeInBytes\":44909},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Cipher_Health_results_4fd4fb3f53\u002Fthumbnail_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"thumbnail_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_CipherHealth-results.png\",\"path\":null,\"size\":9.46,\"width\":245,\"height\":136,\"sizeInBytes\":9462}},\"hash\":\"Cipher_Health_results_4fd4fb3f53\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":45.28,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCipher_Health_results_4fd4fb3f53\u002FCipher_Health_results_4fd4fb3f53.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2024-09-11T16:14:07.632Z\",\"updatedAt\":\"2024-09-11T16:14:07.632Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"3BmjWIvltZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"Aligning sales and marketing to drive both new business and expansion was a critical challenge at CipherHealth. The team needed a unified approach to target key decision-makers across complex healthcare buying committees. \"}},{\"id\":\"oSEYKPhASS\",\"type\":\"paragraph\",\"data\":{\"text\":\"Today, Megan and her team have transformed their ad strategy, using Influ2 to boost both engagement and revenue growth with account-based and contact-level ad campaigns.\"}},{\"id\":\"DR3LP6uAka\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We needed a solution that could reach the decision-makers within our buying committees and give our sales team detailed engagement insights for timely, personalized outreach,” Megan explains. “Influ2 made that possible, while seamlessly integrating with our tech stack to avoid manual processes.\\\"\"}},{\"id\":\"dA6ASm2p9U\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how CipherHealth unified their ad strategy with Influ2 to drive results:\"}},{\"id\":\"YZHwFtvfwB\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Advanced Targeting: \u003C\u002Fb>With Influ2, Megan's team could deliver ads directly to the individual contacts they wanted to reach, driving a significant increase in engagement within their buying committees.\",\"\u003Cb>Personalized Ad: \u003C\u002Fb>By delivering ads tailored to each stage of the buying journey, from awareness to decision-making, CipherHealth ensured that their messaging remained relevant and resonated with prospects. \",\"\u003Cb>Optimize Sales Outreach:\u003C\u002Fb> The integration with Slack and Salesloft allowed real-time notifications, alerting the sales team whenever contacts engaged with an ad, and ensuring outreach was timely and impactful.\"]}},{\"id\":\"UYowjhWHwh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s CipherHealth’s step-by-step approach for success:\"}},{\"id\":\"gLU8udSiwA\",\"type\":\"header\",\"data\":{\"text\":\"Step 1: Precision Targeting\",\"level\":3}},{\"id\":\"fA0UYJEiTB\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth’s Ideal Customer Profile (ICP) focuses on US-based health systems, where decision-making is often complex and involves large committees. Leveraging their existing tech stack to pull intent and engagement data, CipherHealth pinpoints where these accounts are in the buying journey, to optimize their marketing efforts toward prospects in the Decision or Purchase stages.\"}},{\"id\":\"5CVD7t0MGp\",\"type\":\"paragraph\",\"data\":{\"text\":\"They complement this strategy with contact databases to identify key decision-makers within these accounts, syncing the information to Salesforce. By integrating Influ2 with Salesforce, CipherHealth easily creates ad journeys tailored to each opportunity stage, enhancing ad engagement and boosting meeting conversion rates.\"}},{\"id\":\"W7Fuk8-pDH\",\"type\":\"paragraph\",\"data\":{\"text\":\"This approach enables CipherHealth to consistently deliver relevant and impactful interactions across their buying groups, \u003Cb>reaching 51% of executive champions.\u003C\u002Fb>\"}},{\"id\":\"4SEcwXIvNW\",\"type\":\"header\",\"data\":{\"text\":\"Step 2: Personalized Ads Based on Intent \",\"level\":3}},{\"id\":\"PDuTbNQxhZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth's marketing team crafted a strategy to personalize ads across the entire buyer journey, from initial awareness to decision-making. They segment ads by use case, delivering ads based on their product solutions to a mix of prospects to drive new business revenue and current clients for cross-sell expansion opportunities.\"}},{\"id\":\"HTd-CxIY-V\",\"type\":\"paragraph\",\"data\":{\"text\":\"By delivering Influ2 ads tailored to each buyer stage, CipherHealth ensures prospects receive relevant messages that resonate with their needs. This tailored approach boosted ad engagement and supported an \u003Cb>83% increase in their pipeline\u003C\u002Fb>.\"}},{\"id\":\"B7F9qQNh0o\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s a more detailed overview of CipherHealth’s ad strategy by intent data:\"}},{\"id\":\"Op8xfVbRDD\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness Stage:\u003C\u002Fb> CipherHealth creates targeted ads for decision-makers early in their journey, addressing buyer pain points like reducing avoidable no-shows and supporting healthcare staff. These campaigns raise awareness and educate buyers about their solutions.\"]}},{\"id\":\"NmvwJXLqUW\",\"type\":\"image\",\"data\":{\"file\":{\"id\":984,\"name\":\"CipherHealth-awareness-creatives.png\",\"alternativeText\":null,\"caption\":null,\"width\":2228,\"height\":1080,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Cipher_Health_awareness_creatives_ccaf1180dc\u002Flarge_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"large_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image\u002Fpng\",\"name\":\"large_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":814.18,\"width\":1000,\"height\":485,\"sizeInBytes\":814181},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Cipher_Health_awareness_creatives_ccaf1180dc\u002Fsmall_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"small_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image\u002Fpng\",\"name\":\"small_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":226.24,\"width\":500,\"height\":242,\"sizeInBytes\":226238},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Cipher_Health_awareness_creatives_ccaf1180dc\u002Fmedium_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"medium_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":474.65,\"width\":750,\"height\":364,\"sizeInBytes\":474650},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Cipher_Health_awareness_creatives_ccaf1180dc\u002Fthumbnail_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":63.69,\"width\":245,\"height\":119,\"sizeInBytes\":63686}},\"hash\":\"Cipher_Health_awareness_creatives_ccaf1180dc\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":799.62,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCipher_Health_awareness_creatives_ccaf1180dc\u002FCipher_Health_awareness_creatives_ccaf1180dc.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2024-09-11T16:10:13.344Z\",\"updatedAt\":\"2024-09-11T16:10:13.344Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"IoFZnte2K6\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Decision + Purchase Stage:\u003C\u002Fb> CipherHealth's ads at this stage emphasize ROI metrics and customer success stories for decision-makers actively considering solutions. This targeted strategy ensures CipherHealth stays top of mind with champions, fostering trust and maintaining warm sales conversions through compelling customer proof.\"]}},{\"id\":\"xbE1TjS0Co\",\"type\":\"image\",\"data\":{\"file\":{\"id\":985,\"name\":\"CipherHealth-decision-purchase-creatives.png\",\"alternativeText\":null,\"caption\":null,\"width\":2228,\"height\":1080,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Cipher_Health_decision_purchase_creatives_b20576ad8a\u002Flarge_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"large_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image\u002Fpng\",\"name\":\"large_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":902.04,\"width\":1000,\"height\":485,\"sizeInBytes\":902043},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Cipher_Health_decision_purchase_creatives_b20576ad8a\u002Fsmall_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"small_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image\u002Fpng\",\"name\":\"small_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":252.64,\"width\":500,\"height\":242,\"sizeInBytes\":252638},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Cipher_Health_decision_purchase_creatives_b20576ad8a\u002Fmedium_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"medium_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":529.67,\"width\":750,\"height\":364,\"sizeInBytes\":529666},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a\u002Fthumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":68.93,\"width\":245,\"height\":119,\"sizeInBytes\":68932}},\"hash\":\"Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":921.68,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCipher_Health_decision_purchase_creatives_b20576ad8a\u002FCipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2024-09-11T16:10:34.098Z\",\"updatedAt\":\"2024-09-11T16:10:34.098Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"9SDNPbDv5i\",\"type\":\"header\",\"data\":{\"text\":\"Step 3: Real-time Notifications \",\"level\":3}},{\"id\":\"Vhu9gxtxoU\",\"type\":\"paragraph\",\"data\":{\"text\":\"At CipherHealth, integrating marketing strategies with sales execution is streamlined through advanced automation. Using Influ2’s Slack integration, Marketing delivers real-time ad engagement data to the sales team. \"}},{\"id\":\"rsm6nbFGxX\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a contact clicks on a CipherHealth ad, the integration immediately notifies the sales team via Slack. This provides detailed insights into campaign and content engagement metrics, empowering the sales team to prioritize and personalize their outreach efforts.\"}},{\"id\":\"UusB3vx65m\",\"type\":\"image\",\"data\":{\"file\":{\"id\":989,\"name\":\"CipherHealth-Case-Slack-notification.png\",\"alternativeText\":null,\"caption\":null,\"width\":1433,\"height\":911,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Cipher_Health_Case_Slack_notification_7aa83a2301\u002Flarge_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"large_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image\u002Fpng\",\"name\":\"large_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":122.06,\"width\":1000,\"height\":636,\"sizeInBytes\":122063},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Cipher_Health_Case_Slack_notification_7aa83a2301\u002Fsmall_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"small_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image\u002Fpng\",\"name\":\"small_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":46.14,\"width\":500,\"height\":318,\"sizeInBytes\":46139},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Cipher_Health_Case_Slack_notification_7aa83a2301\u002Fmedium_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"medium_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":84.35,\"width\":750,\"height\":477,\"sizeInBytes\":84349},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301\u002Fthumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":15.47,\"width\":245,\"height\":156,\"sizeInBytes\":15471}},\"hash\":\"Cipher_Health_Case_Slack_notification_7aa83a2301\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":36.89,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCipher_Health_Case_Slack_notification_7aa83a2301\u002FCipher_Health_Case_Slack_notification_7aa83a2301.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2024-09-11T16:15:50.144Z\",\"updatedAt\":\"2024-09-11T16:15:50.144Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"Pa0mwi5UGH\",\"type\":\"paragraph\",\"data\":{\"text\":\"Megan’s focus was clear: “Our number one priority as a growth marketing team is to create a frictionless buyers' journey that maximizes market intent,” she explained. “With Influ2, we are fueling our sales team with consistent and personalized engagement with the prospects that influence buying decisions the most.” This proactive approach ensured that the team was always one step ahead in engaging their target audience.\"}},{\"id\":\"BCsTLTNbbV\",\"type\":\"header\",\"data\":{\"text\":\"Step 4: Automation Follow-Up with Salesloft \",\"level\":3}},{\"id\":\"NqH4KWCj2g\",\"type\":\"paragraph\",\"data\":{\"text\":\"Automation rules integrated with Salesloft Rhythm enable CipherHealth to seamlessly enroll Influ2-engaged contacts into SalesLoft sales cadences based on their intent and engagement.\"}},{\"id\":\"N7PZhFh5Iw\",\"type\":\"paragraph\",\"data\":{\"text\":\"For contacts with Influ2 ad impressions only, automated Salesloft sequences are used. For Influ2-engaged contacts who click ads, SDRs use Salesloft to tailor their sales sequences to the content they engaged with in the ad campaign, ensuring timely follow-up with relevant messaging.\"}},{\"id\":\"yRoOhRokUU\",\"type\":\"image\",\"data\":{\"file\":{\"id\":987,\"name\":\"CipherHealth-automation-flow.png\",\"alternativeText\":null,\"caption\":null,\"width\":1620,\"height\":797,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Cipher_Health_automation_flow_cc35a6486a\u002Flarge_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"large_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image\u002Fpng\",\"name\":\"large_CipherHealth-automation-flow.png\",\"path\":null,\"size\":96.15,\"width\":1000,\"height\":492,\"sizeInBytes\":96145},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Cipher_Health_automation_flow_cc35a6486a\u002Fsmall_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"small_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image\u002Fpng\",\"name\":\"small_CipherHealth-automation-flow.png\",\"path\":null,\"size\":35.42,\"width\":500,\"height\":246,\"sizeInBytes\":35425},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Cipher_Health_automation_flow_cc35a6486a\u002Fmedium_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"medium_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_CipherHealth-automation-flow.png\",\"path\":null,\"size\":63.24,\"width\":750,\"height\":369,\"sizeInBytes\":63242},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Cipher_Health_automation_flow_cc35a6486a\u002Fthumbnail_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"thumbnail_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_CipherHealth-automation-flow.png\",\"path\":null,\"size\":13.33,\"width\":245,\"height\":121,\"sizeInBytes\":13333}},\"hash\":\"Cipher_Health_automation_flow_cc35a6486a\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":35.54,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCipher_Health_automation_flow_cc35a6486a\u002FCipher_Health_automation_flow_cc35a6486a.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2024-09-11T16:12:51.157Z\",\"updatedAt\":\"2024-09-11T16:12:51.157Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"JZK9kRYFGg\",\"type\":\"header\",\"data\":{\"text\":\"Step 5: Sales and Marketing Alignment \",\"level\":3}},{\"id\":\"KbCms08Z6f\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth maintains strong alignment between marketing and sales teams through regular meetings to discuss campaign performance and messaging across channels. This fosters a culture of communication and shared objectives, ensuring departmental goals, targeting strategies, and overall campaign effectiveness are aligned.\"}},{\"id\":\"0NresUvbbV\",\"type\":\"header\",\"data\":{\"text\":\"About CipherHealth\",\"level\":2}},{\"id\":\"FcHJr_2kSI\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth is an award-winning leader in patient-centered communications committed to enhancing communication and coordination throughout the care continuum. Since 2009, CipherHealth has helped define the patient engagement category, delivering groundbreaking tools and services to help health systems deliver patient-centric, quality care that improves clinical outcomes, drives operational efficiency, and creates sustainable financial value through a full suite of communications solutions.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-09-04T13:17:32.034Z","2024-09-11T16:14:16.959Z","{\"time\":1756991849285,\"blocks\":[{\"id\":\"eOxEkuK8b5\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth’s integration of Influ2 into their marketing strategy has not only enhanced their pipeline and revenue but also demonstrated the power of personalized outreach and advanced targeting. By aligning their technology and teams, CipherHealth achieved an 83% boost in pipeline, a 20% increase in revenue, and a remarkable 122.7x ROI.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-09-11","f6vsy4xxlelsi8t5zylcye7v",{"id":445,"title":446,"description":447,"linkedin_url":15,"image":448,"avatar":473},338,"Megan Lomazzi","Senior Marketing Operations Manager at CipherHealth",{"id":449,"name":450,"alternativeText":15,"caption":15,"width":451,"height":452,"formats":453,"hash":468,"ext":20,"mime":23,"size":469,"url":470,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":471,"updatedAt":471,"documentId":472,"publishedAt":219,"focalPoint":15},996,"Cipherhealth 1.png",580,60,{"small":454,"thumbnail":461},{"ext":20,"url":455,"hash":456,"mime":23,"name":457,"path":15,"size":458,"width":27,"height":459,"sizeInBytes":460},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Cipherhealth_1_c06adbc91b\u002Fsmall_Cipherhealth_1_c06adbc91b.png","small_Cipherhealth_1_c06adbc91b","small_Cipherhealth 1.png",9.42,52,9417,{"ext":20,"url":462,"hash":463,"mime":23,"name":464,"path":15,"size":465,"width":238,"height":466,"sizeInBytes":467},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Cipherhealth_1_c06adbc91b\u002Fthumbnail_Cipherhealth_1_c06adbc91b.png","thumbnail_Cipherhealth_1_c06adbc91b","thumbnail_Cipherhealth 1.png",4.02,25,4023,"Cipherhealth_1_c06adbc91b",2.93,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCipherhealth_1_c06adbc91b\u002FCipherhealth_1_c06adbc91b.png","2024-09-11T17:00:23.486Z","vl2d9oubfp7v2q2oajzudi9q",{"id":474,"name":475,"alternativeText":15,"caption":15,"width":476,"height":476,"formats":15,"hash":477,"ext":478,"mime":298,"size":479,"url":480,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":481,"updatedAt":481,"documentId":482,"publishedAt":219,"focalPoint":15},1283,"unnamed.jpg",96,"unnamed_9f5fcf8761",".jpg",2.78,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Funnamed_9f5fcf8761\u002Funnamed_9f5fcf8761.jpg","2024-11-11T14:33:13.523Z","tjppwn6of87m7qarjc1fkn93",{"id":484,"name":485,"alternativeText":15,"caption":15,"width":486,"height":487,"formats":488,"hash":503,"ext":20,"mime":23,"size":504,"url":505,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":506,"updatedAt":507,"documentId":508,"publishedAt":219,"focalPoint":15},997,"Cipherhealth-black.png",558,90,{"small":489,"thumbnail":496},{"ext":20,"url":490,"hash":491,"mime":23,"name":492,"path":15,"size":493,"width":27,"height":494,"sizeInBytes":495},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Cipherhealth_black_de952aeb72\u002Fsmall_Cipherhealth_black_de952aeb72.png","small_Cipherhealth_black_de952aeb72","small_Cipherhealth-black.png",11.75,81,11754,{"ext":20,"url":497,"hash":498,"mime":23,"name":499,"path":15,"size":500,"width":238,"height":501,"sizeInBytes":502},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Cipherhealth_black_de952aeb72\u002Fthumbnail_Cipherhealth_black_de952aeb72.png","thumbnail_Cipherhealth_black_de952aeb72","thumbnail_Cipherhealth-black.png",4.89,40,4886,"Cipherhealth_black_de952aeb72",3.52,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCipherhealth_black_de952aeb72\u002FCipherhealth_black_de952aeb72.png","2024-09-12T13:57:30.128Z","2024-09-12T19:12:15.167Z","k50ae5g6o9c6jzlc3g8ubw24",{"id":510,"title":511,"slug":512,"description":15,"content":513,"createdAt":180,"updatedAt":514,"publishedAt":515,"headline":15,"conclusion":516,"orderDate":517,"documentId":518,"seo":519,"featuring":522,"companyLogo":571},17,"How Influ2 Helped Quantexa Accelerate Deals and Boosted Pipeline by 5.2X","quantexa","{\"time\":1754665656371,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“It's always about only one thing: pipeline. It's not about anything else. It's all about accelerating pipeline.” \",\"caption\":\"Director of Digital and ABM at Quantexa\",\"alignment\":\"left\"}},{\"id\":\"5HYXLjaC05\",\"type\":\"paragraph\",\"data\":{\"text\":\"How are top marketers using contact-level advertising to influence decision-makers and close deals? See how Adam Woozeer and the Quantexa team leverage Influ2 to drive pipeline growth, and how contact-based advertising stacked up against Quantexa’s cold outreach:\"}},{\"id\":\"gDqCDKb9cj\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Conversions\u003C\u002Fb>: 4.53x higher conversion rate versus cold outreach.\",\"\u003Cb>Pipeline\u003C\u002Fb>: 5.2x boost in pipeline versus cold outreach.\",\"\u003Cb>ROI\u003C\u002Fb>: Saw a 837% return on their Influ2 investment\"]}},{\"id\":\"qVxrXMpJtY\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"JXvlittoIK\",\"type\":\"paragraph\",\"data\":{\"text\":\"When Adam joined Quantexa in 2020, the company was a small startup using traditional marketing tactics to engage large B2B enterprises. However, these tactics were draining resources with little return.\"}},{\"id\":\"d5mBzC7zC1\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We reached a pivotal moment,” says Adam, Quantexa's Director of Digital and ABM. “\u003Cb>Every dollar spent without results felt like a setback.\u003C\u002Fb>” With complex B2B buying processes involving large committees, they needed a more effective strategy.\"}},{\"id\":\"ma379Uxu6w\",\"type\":\"paragraph\",\"data\":{\"text\":\"Initially, Adam's team ran light-touch ABM through LinkedIn, which accelerated deals but left them seeking more.\"}},{\"id\":\"DjXp9IoasL\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We had a clear understanding of our target audience that we wanted to market to, but needed to find a solution because as a small company, we couldn’t afford to waste money on extended sales processes.” Adam Woozeer — Director of Digital and ABM at Quantexa\"}},{\"id\":\"l7A4mOI0B_\",\"type\":\"paragraph\",\"data\":{\"text\":\"After exploring several ABM platforms, Adam found they offered little beyond polished interfaces and lacked innovation or customization. \\\"There’s nothing here that we’re not already doing,\\\" he says.\"}},{\"id\":\"9PqC8qqrFz\",\"type\":\"paragraph\",\"data\":{\"text\":\"This led Adam to Influ2, and was instantly drawn in by its promise of targeted engagement. \"}},{\"id\":\"mD9wxtuB5K\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"fA0UYJEiTB\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Quantexa, getting started with Influ2 was about starting out small, demonstrating success to get buy-in from the wider team, and then scaling up from there. Recognizing that success depended on sales and marketing alignment, Quantexa prioritized building trust in Influ2’s vision and ensuring seamless integration with their existing tech stack.\"}},{\"id\":\"E29OXAi8ls\",\"type\":\"paragraph\",\"data\":{\"text\":\"They started by integrating Influ2 and HubSpot, and experimenting with one-to-few and one-to-many campaigns. Partnering with the sales and SDR teams, Adam also launched deal-based marketing (DBM) campaigns. \"}},{\"id\":\"XHvSS9J4v9\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>We developed DBM, deal-based marketing, using Influ2 to run personalized ads for specific stakeholders in a deal. The campaign was a tremendous success, generating significant attention\u003C\u002Fb>,” Adam explains. “Customers were even asking our CEO how we managed to follow them everywhere with our digital ads.”\"}},{\"id\":\"G67-pp1cPa\",\"type\":\"paragraph\",\"data\":{\"text\":\"Rather than having to invest heavily in a single ecosystem, Adam could integrate Influ2 as one cog into Quantexa's existing ABM machine. He could add contact-based advertising into the mix to accelerate pipeline without disrupting or overhauling the team’s current tech stack.\"}},{\"id\":\"sTO87bbS5l\",\"type\":\"paragraph\",\"data\":{\"text\":\"This success bridged the gap between sales and marketing, gaining sales support. “Our sales reps now approach me asking, ‘Can we run an Influ2 campaign on this deal?’ They know that if they provide a list of contacts, we’ll deliver results,” he shares.\"}},{\"id\":\"JI6TkkbhbB\",\"type\":\"paragraph\",\"data\":{\"text\":\"The real value of Influ2 lies in its ability to reach specific decision-makers within deals. Quantexa uses this capability to enhance personalized outreach, accelerating the sales process. “It’s about getting in front of decision-makers with relevant messaging based on the sales conversations that are being had and pushing up brand awareness so that more members of the buying committee can get to a decision faster,” Adam explains.\"}},{\"id\":\"6oAC8RL0X8\",\"type\":\"paragraph\",\"data\":{\"text\":\"The team collaborates through regular check-in calls, refining campaigns based on intent data and sales feedback. “We utilize Bombora for intent data to understand our prospects' online searches, questions, and objections. This, combined with our first-party data, informs our ad creative,” Adam adds.\"}},{\"id\":\"EDgJOR3Foh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Switching from form fills to targeted engagement has paid off. “\u003Cb>With Influ2, we engage the right people at the right time, enhancing brand awareness and driving pipeline growth\u003C\u002Fb>,” he concludes.\"}},{\"id\":\"MSa6dE0dDB\",\"type\":\"paragraph\",\"data\":{\"text\":\"Through this multifaceted approach, Adam and his team have accelerated meaningful deals with major clients.\"}},{\"id\":\"DIoN8zHmlM\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"3LyIQGQFnq\",\"type\":\"image\",\"data\":{\"file\":{\"id\":1654,\"name\":\"image.png\",\"alternativeText\":null,\"caption\":null,\"width\":720,\"height\":492,\"formats\":{\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_image_f355d6c838\u002Fsmall_image_f355d6c838.png\",\"hash\":\"small_image_f355d6c838\",\"mime\":\"image\u002Fpng\",\"name\":\"small_image.png\",\"path\":null,\"size\":21.89,\"width\":500,\"height\":342,\"sizeInBytes\":21892},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_image_f355d6c838\u002Fthumbnail_image_f355d6c838.png\",\"hash\":\"thumbnail_image_f355d6c838\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_image.png\",\"path\":null,\"size\":7.53,\"width\":228,\"height\":156,\"sizeInBytes\":7531}},\"hash\":\"image_f355d6c838\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":8.87,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fimage_f355d6c838\u002Fimage_f355d6c838.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-03-17T18:32:54.205Z\",\"updatedAt\":\"2025-03-17T18:32:54.205Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"CLbShOX3kX\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa’s collaboration with Influ2 has transformed their marketing approach, tackling challenges like long sales cycles and high costs. With intent data, Quantexa targeted decision-makers at key opportunities. This strategy accelerated deals and led to notable contract closures.\"}},{\"id\":\"gIF2p88bTr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The results speak for themselves: a \u003Cb>4.53x higher conversion rate \u003C\u002Fb>compared to cold outreach, and a \u003Cb>5.2x boost in pipeline generation\u003C\u002Fb>.\"}},{\"id\":\"USSOWCKXHl\",\"type\":\"paragraph\",\"data\":{\"text\":\"Influ2's hyper-targeted ads and Quantexa’s well-timed outreach fueled these results, driving an \u003Cb>837% ROI \u003C\u002Fb>and solidifying Influ2 as a key driver of pipeline and revenue growth.\"}},{\"id\":\"KvsxbKnc2Y\",\"type\":\"paragraph\",\"data\":{\"text\":\"This partnership not only strengthened brand awareness but also solidified Influ2 as a key driver of Quantexa’s pipeline growth and revenue. The strategic use of intent data and close alignment between sales and marketing were critical to these successes, setting the stage for continued growth in their ABM efforts.\"}},{\"id\":\"Def3-UeFG-\",\"type\":\"header\",\"data\":{\"text\":\"Looking Ahead\",\"level\":2}},{\"id\":\"G38PP1-R3r\",\"type\":\"paragraph\",\"data\":{\"text\":\"As Quantexa continues to evolve, the integration of Influ2 into their marketing strategy presents a compelling opportunity to enhance their Account-Based Marketing (ABM) program. \"}},{\"id\":\"xGT-mFkOia\",\"type\":\"paragraph\",\"data\":{\"text\":\"Building on their initial successes in accelerating deal cycles, Quantexa plans to deepen their commitment to personalized targeting, focusing on engaging specific individuals within key accounts to drive even greater pipeline growth.\"}},{\"id\":\"3jUUC6ksI2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa plans to refine strategies using intent data to optimize campaigns at every stage. Adam notes, “\u003Cb>Influ2 has transformed how we connect with prospects—it's not just about impressions; it’s about meaningful engagement that drives results.\u003C\u002Fb>”\"}},{\"id\":\"xtz0aYQYKv\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Adam and the Quantexa team, there’s no turning back. \"}},{\"id\":\"O7M1y_Dzhh\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 has become deeply ingrained in our operations. It’s now a critical component of our business” Adam Woozeer — Director of Digital and ABM at Quantexa\"}},{\"id\":\"sFxre2RQw8\",\"type\":\"header\",\"data\":{\"text\":\"About Quantexa\",\"level\":2}},{\"id\":\"0b1aH4V3c9\",\"type\":\"image\",\"data\":{\"file\":{\"id\":1402,\"name\":\"Quantexa-1.png\",\"alternativeText\":null,\"caption\":null,\"width\":2298,\"height\":1286,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Quantexa_1_672bdd8770\u002Flarge_Quantexa_1_672bdd8770.png\",\"hash\":\"large_Quantexa_1_672bdd8770\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Quantexa-1.png\",\"path\":null,\"size\":245.39,\"width\":1000,\"height\":560,\"sizeInBytes\":245393},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Quantexa_1_672bdd8770\u002Fsmall_Quantexa_1_672bdd8770.png\",\"hash\":\"small_Quantexa_1_672bdd8770\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Quantexa-1.png\",\"path\":null,\"size\":81.44,\"width\":500,\"height\":280,\"sizeInBytes\":81442},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Quantexa_1_672bdd8770\u002Fmedium_Quantexa_1_672bdd8770.png\",\"hash\":\"medium_Quantexa_1_672bdd8770\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Quantexa-1.png\",\"path\":null,\"size\":153.78,\"width\":750,\"height\":420,\"sizeInBytes\":153779},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Quantexa_1_672bdd8770\u002Fthumbnail_Quantexa_1_672bdd8770.png\",\"hash\":\"thumbnail_Quantexa_1_672bdd8770\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Quantexa-1.png\",\"path\":null,\"size\":28.82,\"width\":245,\"height\":137,\"sizeInBytes\":28823}},\"hash\":\"Quantexa_1_672bdd8770\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":189.7,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FQuantexa_1_672bdd8770\u002FQuantexa_1_672bdd8770.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-01-13T13:49:20.356Z\",\"updatedAt\":\"2025-01-13T13:49:20.356Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"7YSPPBt7r2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa is a data analytics leader that empowers organizations to make informed decisions through its Decision Intelligence Platform. By unifying siloed systems, Quantexa provides a reliable view of data that enhances decision-making and helps businesses mitigate risks and seize opportunities.\"}},{\"id\":\"8jEdzcp9is\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Location: London, UK\",\"Industry: Data Analytics\",\"Size: 500-1000 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-08T15:08:13.153Z","2025-02-28T13:17:05.308Z","{\"time\":1754665656372,\"blocks\":[{\"id\":\"eOxEkuK8b5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa transformed its marketing approach with Influ2, overcoming long sales cycles and costly outreach by leveraging contact-based advertising to engage key decision-makers. By aligning sales and marketing efforts, they accelerated deal cycles and scaled pipeline growth, achieving a 4.53x higher conversion rate, a 5.2x boost in pipeline, and a 7.6x increase in influenced revenue. With an 837% ROI, Influ2 has become a cornerstone of Quantexa’s ABM strategy, driving meaningful engagement and measurable results.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-12-11","slpiszor3bqekqcbfmxuqh2c",{"id":520,"metaTitle":521,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":189},337,"How Influ2 Helped Quantexa Boost Pipeline by 5.2X",{"id":523,"title":524,"description":525,"linkedin_url":15,"image":526,"avatar":556},637,"Adam Woozeer","Director of Digital and ABM at Quantexa",{"id":527,"name":528,"alternativeText":15,"caption":15,"width":529,"height":224,"formats":530,"hash":551,"ext":20,"mime":23,"size":552,"url":553,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":554,"updatedAt":554,"documentId":555,"publishedAt":219,"focalPoint":15},1332,"Quantexa.png",818,{"small":531,"medium":537,"thumbnail":544},{"ext":20,"url":532,"hash":533,"mime":23,"name":534,"path":15,"size":535,"width":27,"height":427,"sizeInBytes":536},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Quantexa_2968047500\u002Fsmall_Quantexa_2968047500.png","small_Quantexa_2968047500","small_Quantexa.png",6.06,6058,{"ext":20,"url":538,"hash":539,"mime":23,"name":540,"path":15,"size":541,"width":35,"height":542,"sizeInBytes":543},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Quantexa_2968047500\u002Fmedium_Quantexa_2968047500.png","medium_Quantexa_2968047500","medium_Quantexa.png",8.98,73,8975,{"ext":20,"url":545,"hash":546,"mime":23,"name":547,"path":15,"size":548,"width":238,"height":549,"sizeInBytes":550},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Quantexa_2968047500\u002Fthumbnail_Quantexa_2968047500.png","thumbnail_Quantexa_2968047500","thumbnail_Quantexa.png",3.02,24,3023,"Quantexa_2968047500",2.48,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FQuantexa_2968047500\u002FQuantexa_2968047500.png","2024-12-05T11:59:06.038Z","l3j9s1xs2n5cthuaotpshaei",{"id":557,"name":558,"alternativeText":15,"caption":15,"width":323,"height":323,"formats":559,"hash":566,"ext":295,"mime":298,"size":567,"url":568,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":569,"updatedAt":569,"documentId":570,"publishedAt":219,"focalPoint":15},2014,"Adam.jpeg",{"thumbnail":560},{"ext":295,"url":561,"hash":562,"mime":298,"name":563,"path":15,"size":564,"width":43,"height":43,"sizeInBytes":565},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Adam_892b9123a2\u002Fthumbnail_Adam_892b9123a2.jpeg","thumbnail_Adam_892b9123a2","thumbnail_Adam.jpeg",5.46,5464,"Adam_892b9123a2",6.58,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FAdam_892b9123a2\u002FAdam_892b9123a2.jpeg","2025-07-23T13:18:25.110Z","d27sr5xk2kcfqitcfjd34olp",{"id":572,"name":573,"alternativeText":15,"caption":15,"width":223,"height":224,"formats":574,"hash":587,"ext":20,"mime":23,"size":588,"url":589,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":590,"updatedAt":590,"documentId":591,"publishedAt":219,"focalPoint":15},1331,"Quantexa-1.png",{"small":575,"thumbnail":581},{"ext":20,"url":576,"hash":577,"mime":23,"name":578,"path":15,"size":579,"width":27,"height":231,"sizeInBytes":580},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Quantexa_1_d4fb0ab11d\u002Fsmall_Quantexa_1_d4fb0ab11d.png","small_Quantexa_1_d4fb0ab11d","small_Quantexa-1.png",5.95,5946,{"ext":20,"url":582,"hash":583,"mime":23,"name":584,"path":15,"size":585,"width":238,"height":239,"sizeInBytes":586},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Quantexa_1_d4fb0ab11d\u002Fthumbnail_Quantexa_1_d4fb0ab11d.png","thumbnail_Quantexa_1_d4fb0ab11d","thumbnail_Quantexa-1.png",3,2996,"Quantexa_1_d4fb0ab11d",1.57,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FQuantexa_1_d4fb0ab11d\u002FQuantexa_1_d4fb0ab11d.png","2024-12-05T11:59:06.007Z","ykw9cepo771gd3w10mb5air0",{"id":593,"title":594,"slug":595,"description":596,"content":597,"createdAt":598,"updatedAt":599,"publishedAt":600,"headline":15,"conclusion":601,"orderDate":602,"documentId":603,"seo":604,"featuring":607,"companyLogo":641},7,"How Amplitude Leveraged Influ2 to Drive 5.6X ROI on Ad Spend and Target Key Decision-Makers","amplitude-case-study","Learn how taking a Contact-Level Advertising approach allowed Amplitude to focus 100% of its advertising on key decision-makers and use the engagement insights to drive personalized and attributable B2B marketing and sales activity to realize a 5.6x ROI on ad spend.","{\"time\":1730992000466,\"blocks\":[{\"id\":\"xZSwc8sqtC\",\"type\":\"embed\",\"data\":{\"service\":\"vimeo\",\"source\":\"https:\u002F\u002Fvimeo.com\u002F740749011\",\"embed\":\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F740749011?title=0&byline=0\",\"width\":580,\"height\":320,\"caption\":\"\"}},{\"id\":\"m4tYUV-Q7e\",\"type\":\"header\",\"data\":{\"text\":\"About Amplitude\",\"level\":2}},{\"id\":\"q4rq43iV3e\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude, the leading provider of product intelligence, helps digital product teams gain valuable insights and optimize their work. \"}},{\"id\":\"W-eHbv8gNy\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude helps companies gain insights into user behavior and optimize their digital products. By analyzing user data, Amplitude enables businesses to make data-driven decisions and improve their overall product experience.\"}},{\"id\":\"Dmgyfb0359\",\"type\":\"paragraph\",\"data\":{\"text\":\"However, their marketing efforts were not effectively converting leads into sales opportunities. \"}},{\"id\":\"XDyEETtTQj\",\"type\":\"image\",\"data\":{\"file\":{\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FAmplitude_website_cf00f23522\u002FAmplitude_website_cf00f23522.png\",\"mime\":\"image\u002Fpng\",\"height\":643,\"width\":1149,\"size\":29.86,\"alt\":\"Amplitude-website.png\",\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Amplitude_website_cf00f23522\u002Flarge_Amplitude_website_cf00f23522.png\",\"hash\":\"large_Amplitude_website_cf00f23522\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Amplitude-website.png\",\"path\":null,\"size\":138.11,\"width\":1000,\"height\":560},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Amplitude_website_cf00f23522\u002Fsmall_Amplitude_website_cf00f23522.png\",\"hash\":\"small_Amplitude_website_cf00f23522\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Amplitude-website.png\",\"path\":null,\"size\":49.09,\"width\":500,\"height\":280},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Amplitude_website_cf00f23522\u002Fmedium_Amplitude_website_cf00f23522.png\",\"hash\":\"medium_Amplitude_website_cf00f23522\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Amplitude-website.png\",\"path\":null,\"size\":88.15,\"width\":750,\"height\":420},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Amplitude_website_cf00f23522\u002Fthumbnail_Amplitude_website_cf00f23522.png\",\"hash\":\"thumbnail_Amplitude_website_cf00f23522\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Amplitude-website.png\",\"path\":null,\"size\":17.86,\"width\":245,\"height\":137}}},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"khl-R2tMQO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"GQfy7dnE7q\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude's marketing team invested significant ad dollars across various social media channels to target key decision-makers based on firmographic and persona-level attributes.\"}},{\"id\":\"wmkoapFMnx\",\"type\":\"paragraph\",\"data\":{\"text\":\"Despite generating leads, these efforts were not translating into sales opportunities for the team. The lack of precision in their digital advertising approach prompted Amplitude to seek a solution that could better focus on their target audience and improve alignment between marketing and sales.\"}},{\"id\":\"PszAiBbFPw\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"HfaQaBCbtb\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude adopted a Contact-Level Advertising approach, leveraging Influ2's platform to concentrate their ad spend exclusively on the key decision-makers within their target accounts. By doing so, they achieved impressive results in terms of audience matching. \"}},{\"id\":\"EHZA9yoyqF\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>At the individual level, Amplitude achieved a remarkable \u003Cmark class=\\\"cdx-marker\\\">56% match rate\u003C\u002Fmark> with their core buying group, increasing to nearly 80% at the account level. \u003C\u002Fb>\"}},{\"id\":\"fX0iHyv72n\",\"type\":\"image\",\"data\":{\"file\":{\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FAmplitude_match_rate_71abc39dd0\u002FAmplitude_match_rate_71abc39dd0.png\",\"mime\":\"image\u002Fpng\",\"height\":1110,\"width\":1842,\"size\":32.2,\"alt\":\"Amplitude-match-rate.png\",\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Amplitude_match_rate_71abc39dd0\u002Flarge_Amplitude_match_rate_71abc39dd0.png\",\"hash\":\"large_Amplitude_match_rate_71abc39dd0\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Amplitude-match-rate.png\",\"path\":null,\"size\":103.6,\"width\":1000,\"height\":603},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Amplitude_match_rate_71abc39dd0\u002Fsmall_Amplitude_match_rate_71abc39dd0.png\",\"hash\":\"small_Amplitude_match_rate_71abc39dd0\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Amplitude-match-rate.png\",\"path\":null,\"size\":40.69,\"width\":500,\"height\":301},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Amplitude_match_rate_71abc39dd0\u002Fmedium_Amplitude_match_rate_71abc39dd0.png\",\"hash\":\"medium_Amplitude_match_rate_71abc39dd0\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Amplitude-match-rate.png\",\"path\":null,\"size\":71.28,\"width\":750,\"height\":452},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Amplitude_match_rate_71abc39dd0\u002Fthumbnail_Amplitude_match_rate_71abc39dd0.png\",\"hash\":\"thumbnail_Amplitude_match_rate_71abc39dd0\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Amplitude-match-rate.png\",\"path\":null,\"size\":16.37,\"width\":245,\"height\":148}}},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"4V34Ze4b-Q\",\"type\":\"paragraph\",\"data\":{\"text\":\"This precise targeting allowed them to communicate directly with their core audience, supporting the outbound efforts of the sales team. Marketing ensured that target accounts were aware of Amplitude's offerings prior to each sales call, generating a lift in engagement and overall awareness.\"}},{\"id\":\"103qQc6TK7\",\"type\":\"paragraph\",\"data\":{\"text\":\"Furthermore, Influ2 provided Amplitude with invaluable intent insights at an individual level. By analyzing engagement activity and integrating this data into their CRM, Amplitude could trigger relevant and timely marketing and sales follow-up workflows, resulting in improved conversion rates. \"}},{\"id\":\"samQDc4IDS\",\"type\":\"paragraph\",\"data\":{\"text\":\"This integration of engagement insights enabled Amplitude to make informed decisions about their campaigns and achieve better alignment between sales and marketing.\"}},{\"id\":\"tWFobnXbOZ\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"RowabUeoO6\",\"type\":\"image\",\"data\":{\"file\":{\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Famplitude_roi_on_person_based_ads_c8ccfb430b\u002Famplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"mime\":\"image\u002Fpng\",\"height\":756,\"width\":1160,\"size\":14.74,\"alt\":\"amplitude-roi-on-person-based-ads.png\",\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_amplitude_roi_on_person_based_ads_c8ccfb430b\u002Flarge_amplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"hash\":\"large_amplitude_roi_on_person_based_ads_c8ccfb430b\",\"mime\":\"image\u002Fpng\",\"name\":\"large_amplitude-roi-on-person-based-ads.png\",\"path\":null,\"size\":85.09,\"width\":1000,\"height\":652},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_amplitude_roi_on_person_based_ads_c8ccfb430b\u002Fsmall_amplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"hash\":\"small_amplitude_roi_on_person_based_ads_c8ccfb430b\",\"mime\":\"image\u002Fpng\",\"name\":\"small_amplitude-roi-on-person-based-ads.png\",\"path\":null,\"size\":34.53,\"width\":500,\"height\":326},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_amplitude_roi_on_person_based_ads_c8ccfb430b\u002Fmedium_amplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"hash\":\"medium_amplitude_roi_on_person_based_ads_c8ccfb430b\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_amplitude-roi-on-person-based-ads.png\",\"path\":null,\"size\":58.23,\"width\":750,\"height\":489},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_amplitude_roi_on_person_based_ads_c8ccfb430b\u002Fthumbnail_amplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"hash\":\"thumbnail_amplitude_roi_on_person_based_ads_c8ccfb430b\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_amplitude-roi-on-person-based-ads.png\",\"path\":null,\"size\":12.84,\"width\":239,\"height\":156}}},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"JSAxxr47p2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude's partnership with Influ2 yielded quantifiable improvements to their bottom line. They were able to reach \u003Cb>6K \u003C\u002Fb>contacts from over \u003Cb>800\u003C\u002Fb> named accounts. Ads yielded \u003Cb>130K\u003C\u002Fb> impressions which resulted in \u003Cb>171\u003C\u002Fb> clicks and \u003Cb>103\u003C\u002Fb> website visits.\"}},{\"id\":\"ms_5zf9Yco\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cmark class=\\\"cdx-marker\\\">All in all, the campaign brought an exceptional \u003Cb>5.6X ROI\u003C\u002Fb> on advertising spend.\u003C\u002Fmark>\"}},{\"id\":\"lB_UmJSPGA\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marcus Akerland, Senior Performance Marketing Manager at Amplitude, emphasized the significance of reaching key decision-makers:\"}},{\"id\":\"Wvt1Sotx6J\",\"type\":\"quote\",\"data\":{\"text\":\"It's not just impressions at a company level or impressions at a job title level that makes this successful, but reaching over half of the decision-makers - that's pure gold! You don't have to ask your sales team to follow up with these leads because these are the people that they're spending all day trying to contact.\",\"caption\":\"\",\"alignment\":\"left\"}}],\"version\":\"2.30.6\"}","2023-05-21T19:21:37.629Z","2024-11-07T15:06:57.562Z","2022-04-07T02:59:53.000Z","{\"time\":1730992006809,\"blocks\":[{\"id\":\"xlwAr5ey8q\",\"type\":\"paragraph\",\"data\":{\"text\":\"By adopting Influ2's Contact-Level Advertising approach, Amplitude successfully optimized their marketing efforts to focus on key decision-makers within their target accounts. \"}},{\"id\":\"d6O6yAyXn6\",\"type\":\"paragraph\",\"data\":{\"text\":\"The implementation of this solution enabled them to achieve exceptional results, including a 5.6X ROI on ad spend. \"}},{\"id\":\"7YKW1OCSR8\",\"type\":\"paragraph\",\"data\":{\"text\":\"By precisely targeting their audience and leveraging engagement insights, Amplitude significantly improved their marketing and sales alignment, resulting in increased conversions and measurable business impact.\"}}],\"version\":\"2.30.6\"}","2023-06-15","vkhwnsil9l9k0fdvgqcmhjps",{"id":388,"metaTitle":605,"metaDescription":606,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":15},"Amplitude Case Study | Influ2","Learn how Amplitude achieved a 5.6x ROI on ad spend by adopting Contact-Level Advertising, targeting key decision-makers, and using engagement insights.",{"id":608,"title":609,"description":610,"linkedin_url":15,"image":611,"avatar":626},76,"Marcus Akerland","Senior Performance Marketing Manager at Amplitude",{"id":612,"name":613,"alternativeText":15,"caption":15,"width":614,"height":452,"formats":615,"hash":621,"ext":20,"mime":23,"size":622,"url":623,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":624,"updatedAt":624,"documentId":625,"publishedAt":219,"focalPoint":15},381,"Amplitude (1).png",495,{"thumbnail":616},{"ext":20,"url":617,"hash":618,"mime":23,"name":619,"path":15,"size":620,"width":238,"height":282},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Amplitude_1_689bb584dd\u002Fthumbnail_Amplitude_1_689bb584dd.png","thumbnail_Amplitude_1_689bb584dd","thumbnail_Amplitude (1).png",4.18,"Amplitude_1_689bb584dd",2.22,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FAmplitude_1_689bb584dd\u002FAmplitude_1_689bb584dd.png","2023-06-08T18:00:26.586Z","kei7e7t1dnyn7vwba4ueqt7d",{"id":627,"name":628,"alternativeText":15,"caption":15,"width":629,"height":629,"formats":630,"hash":636,"ext":295,"mime":298,"size":637,"url":638,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":639,"updatedAt":639,"documentId":640,"publishedAt":219,"focalPoint":15},257,"marcus-akerland-amplitude.jpeg",285,{"thumbnail":631},{"ext":295,"url":632,"hash":633,"mime":298,"name":634,"path":15,"size":635,"width":43,"height":43},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_marcus_akerland_amplitude_6a84c5827b\u002Fthumbnail_marcus_akerland_amplitude_6a84c5827b.jpeg","thumbnail_marcus_akerland_amplitude_6a84c5827b","thumbnail_marcus-akerland-amplitude.jpeg",5.08,"marcus_akerland_amplitude_6a84c5827b",12.67,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmarcus_akerland_amplitude_6a84c5827b\u002Fmarcus_akerland_amplitude_6a84c5827b.jpeg","2023-06-06T10:03:09.153Z","wd7m5sz2kv96kxvm2pzqppal",{"id":642,"name":643,"alternativeText":15,"caption":15,"width":644,"height":645,"formats":646,"hash":653,"ext":20,"mime":23,"size":654,"url":655,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":656,"updatedAt":656,"documentId":657,"publishedAt":219,"focalPoint":15},255,"Amplitude.png",279,58,{"thumbnail":647},{"ext":20,"url":648,"hash":649,"mime":23,"name":650,"path":15,"size":651,"width":238,"height":652},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Amplitude_3063d80623\u002Fthumbnail_Amplitude_3063d80623.png","thumbnail_Amplitude_3063d80623","thumbnail_Amplitude.png",5.61,51,"Amplitude_3063d80623",1.64,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FAmplitude_3063d80623\u002FAmplitude_3063d80623.png","2023-06-06T09:50:28.000Z","ag8do39apvlch9g2rd5ahbqh",[659,673,685,697,708,720,732,744,756],{"id":660,"image":661},393,{"id":662,"name":663,"alternativeText":664,"caption":15,"width":665,"height":292,"formats":15,"hash":666,"ext":667,"mime":668,"size":669,"url":670,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":671,"updatedAt":671,"documentId":672,"publishedAt":219,"focalPoint":15},497,"Sapiens.svg","Sapiens",1487,"Sapiens_500623d0a1",".svg","image\u002Fsvg+xml",4.76,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FSapiens_500623d0a1\u002FSapiens_500623d0a1.svg","2023-07-05T18:26:56.987Z","s86w3rrhkix18nro2sfic15i",{"id":674,"image":675},394,{"id":676,"name":677,"alternativeText":678,"caption":15,"width":679,"height":292,"formats":15,"hash":680,"ext":667,"mime":668,"size":681,"url":682,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":683,"updatedAt":683,"documentId":684,"publishedAt":219,"focalPoint":15},493,"N-iX.svg","N-iX",667,"N_i_X_36d1d6ec31",3.13,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FN_i_X_36d1d6ec31\u002FN_i_X_36d1d6ec31.svg","2023-07-05T18:26:56.787Z","q9hmy68ymynuypmu9m8ems4w",{"id":686,"image":687},395,{"id":688,"name":689,"alternativeText":690,"caption":15,"width":691,"height":292,"formats":15,"hash":692,"ext":667,"mime":668,"size":693,"url":694,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":695,"updatedAt":695,"documentId":696,"publishedAt":219,"focalPoint":15},489,"Infopulse.svg","Infopulse",1509,"Infopulse_fb173604cf",8.28,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FInfopulse_fb173604cf\u002FInfopulse_fb173604cf.svg","2023-07-05T18:26:56.840Z","lo9q0s5bag7lokrsnfjjei6v",{"id":698,"image":699},396,{"id":614,"name":700,"alternativeText":701,"caption":15,"width":702,"height":292,"formats":15,"hash":703,"ext":667,"mime":668,"size":704,"url":705,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":706,"updatedAt":706,"documentId":707,"publishedAt":219,"focalPoint":15},"Hexaware.svg","Hexaware",2220,"Hexaware_3b81198dd8",8.76,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FHexaware_3b81198dd8\u002FHexaware_3b81198dd8.svg","2023-07-05T18:26:56.913Z","atzoj33ab2y9y20gtcidaiqq",{"id":709,"image":710},397,{"id":711,"name":712,"alternativeText":713,"caption":15,"width":714,"height":292,"formats":15,"hash":715,"ext":667,"mime":668,"size":716,"url":717,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":718,"updatedAt":718,"documentId":719,"publishedAt":219,"focalPoint":15},494,"LTTS.svg","L&T Technology Services",4354,"LTTS_12314fd46f",23.54,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FLTTS_12314fd46f\u002FLTTS_12314fd46f.svg","2023-07-05T18:26:56.832Z","u90fdppeolvymx7yn7a7saon",{"id":721,"image":722},398,{"id":723,"name":724,"alternativeText":725,"caption":15,"width":726,"height":292,"formats":15,"hash":727,"ext":667,"mime":668,"size":728,"url":729,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":730,"updatedAt":730,"documentId":731,"publishedAt":219,"focalPoint":15},491,"Chargebee.svg","Chargebee",1457,"Chargebee_3db64527cc",6.67,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FChargebee_3db64527cc\u002FChargebee_3db64527cc.svg","2023-07-05T18:26:56.805Z","er8ah15dwnu4h514i97f9ded",{"id":733,"image":734},399,{"id":735,"name":736,"alternativeText":737,"caption":15,"width":738,"height":292,"formats":15,"hash":739,"ext":667,"mime":668,"size":740,"url":741,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":742,"updatedAt":742,"documentId":743,"publishedAt":219,"focalPoint":15},492,"Capgemini.svg","Capgemini",2018,"Capgemini_748ba785b4",6.38,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCapgemini_748ba785b4\u002FCapgemini_748ba785b4.svg","2023-07-05T18:26:56.907Z","yr21wqefbqedglzm05uqh82f",{"id":745,"image":746},400,{"id":747,"name":748,"alternativeText":749,"caption":15,"width":750,"height":292,"formats":15,"hash":751,"ext":667,"mime":668,"size":752,"url":753,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":754,"updatedAt":754,"documentId":755,"publishedAt":219,"focalPoint":15},496,"AppsFlyer.svg","AppsFlyer",2013,"Apps_Flyer_5342c90b46",4.44,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FApps_Flyer_5342c90b46\u002FApps_Flyer_5342c90b46.svg","2023-07-05T18:26:56.981Z","guup7g213kzynhpxx82t9s9j",{"id":757,"image":758},401,{"id":759,"name":760,"alternativeText":761,"caption":15,"width":762,"height":292,"formats":15,"hash":763,"ext":667,"mime":668,"size":764,"url":765,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":766,"updatedAt":766,"documentId":767,"publishedAt":219,"focalPoint":15},490,"Brillio.svg","Brillio",901,"Brillio_736d5bab79",3.1,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBrillio_736d5bab79\u002FBrillio_736d5bab79.svg","2023-07-05T18:26:56.847Z","q6l4jujx1ah3obamk17ap93f",[769,782,794,806],{"id":770,"name":771,"link":772,"logo":773},105,"LinkedIn ","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Finflu2\u002F",{"id":774,"name":775,"alternativeText":15,"caption":15,"width":776,"height":776,"formats":15,"hash":777,"ext":667,"mime":668,"size":778,"url":779,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":780,"updatedAt":780,"documentId":781,"publishedAt":219,"focalPoint":15},124,"LinkedIn.svg",1785,"Linked_In_1d39b27005",1.77,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FLinked_In_1d39b27005\u002FLinked_In_1d39b27005.svg","2023-05-11T16:13:19.092Z","o3zfvwfnitbag1ussh7e7fow",{"id":783,"name":784,"link":785,"logo":786},106,"Twitter","https:\u002F\u002Ftwitter.com\u002Finflu2_on",{"id":787,"name":788,"alternativeText":15,"caption":15,"width":776,"height":776,"formats":15,"hash":789,"ext":667,"mime":668,"size":790,"url":791,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":792,"updatedAt":792,"documentId":793,"publishedAt":219,"focalPoint":15},554,"Twitter_f18ae80514 2.svg","Twitter_f18ae80514_2_7622f5f50e",0.76,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FTwitter_f18ae80514_2_7622f5f50e\u002FTwitter_f18ae80514_2_7622f5f50e.svg","2023-09-19T16:31:56.204Z","ppneqn7vac8bvtsmzx4h8b06",{"id":795,"name":796,"link":797,"logo":798},107,"Facebook","https:\u002F\u002Fwww.facebook.com\u002Finflu2",{"id":799,"name":800,"alternativeText":15,"caption":15,"width":776,"height":776,"formats":15,"hash":801,"ext":667,"mime":668,"size":802,"url":803,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":804,"updatedAt":804,"documentId":805,"publishedAt":219,"focalPoint":15},123,"Social Media Icons (1).svg","Social_Media_Icons_1_0e97a0b314",1.42,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FSocial_Media_Icons_1_0e97a0b314\u002FSocial_Media_Icons_1_0e97a0b314.svg","2023-05-11T16:13:19.061Z","fxvr03yralb0aaxddmvbmryk",{"id":807,"name":808,"link":809,"logo":810},108,"Youtube","https:\u002F\u002Fwww.youtube.com\u002Fchannel\u002FUCW26QultqJTKKXxr3pNRTxw",{"id":811,"name":812,"alternativeText":15,"caption":15,"width":776,"height":776,"formats":15,"hash":813,"ext":667,"mime":668,"size":814,"url":815,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":816,"updatedAt":816,"documentId":817,"publishedAt":219,"focalPoint":15},125,"Social Media Icons.svg","Social_Media_Icons_3775094b84",1.56,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FSocial_Media_Icons_3775094b84\u002FSocial_Media_Icons_3775094b84.svg","2023-05-11T16:13:19.101Z","rrgy3vym3i3qqssbbel7i0b5",[819,843,866,890,913,949,972,996,1029],{"id":820,"title":821,"description":822,"link":823,"block_name":15,"owner":824},3368,"Contact-level ad insights for ABM","Prior to Influ2 we weren’t able to easily target individual contacts at our ABM target accounts and definitely weren’t able to track engagement insights pre-form fill. With Influ2 we’re able to do just that which has opened up a new set of leads for our sales team to contact.","https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Finflu2\u002Freviews\u002Finflu2-review-11458175",{"id":825,"title":826,"description":827,"linkedin_url":15,"avatar":828},4582,"Shabnam Jahan","Sr. Account Based Marketing Manager at Amplitude ",{"id":829,"name":830,"alternativeText":15,"caption":15,"width":323,"height":323,"formats":831,"hash":838,"ext":295,"mime":298,"size":839,"url":840,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":841,"updatedAt":841,"documentId":842,"publishedAt":219,"focalPoint":15},2190,"Shabnam.jpeg",{"thumbnail":832},{"ext":295,"url":833,"hash":834,"mime":298,"name":835,"path":15,"size":836,"width":43,"height":43,"sizeInBytes":837},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Shabnam_0b2183d82f\u002Fthumbnail_Shabnam_0b2183d82f.jpeg","thumbnail_Shabnam_0b2183d82f","thumbnail_Shabnam.jpeg",6.12,6119,"Shabnam_0b2183d82f",8.81,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FShabnam_0b2183d82f\u002FShabnam_0b2183d82f.jpeg","2025-09-03T14:38:09.096Z","nhyvcl043qf1d8sg456ginp8",{"id":844,"title":845,"description":846,"link":847,"block_name":15,"owner":848},3369,"Powerful tool, actionable insights, excellent support team","The best thing about Influ2 is how it gives our sales team real visibility into who’s actually engaging with our ads, not just the companies, but the actual people and demographic behind the interest. This kind of detail helps us focus our outreach and have more relevant conversations.","https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Finflu2\u002Freviews\u002Finflu2-review-11465405",{"id":849,"title":850,"description":851,"linkedin_url":15,"avatar":852},4583,"Margot Childs","Marketing Manager at Innova Solutions",{"id":853,"name":854,"alternativeText":15,"caption":15,"width":323,"height":323,"formats":855,"hash":861,"ext":295,"mime":298,"size":862,"url":863,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":864,"updatedAt":864,"documentId":865,"publishedAt":219,"focalPoint":15},2191,"Margot.jpeg",{"thumbnail":856},{"ext":295,"url":857,"hash":858,"mime":298,"name":859,"path":15,"size":752,"width":43,"height":43,"sizeInBytes":860},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Margot_d372f3a82c\u002Fthumbnail_Margot_d372f3a82c.jpeg","thumbnail_Margot_d372f3a82c","thumbnail_Margot.jpeg",4437,"Margot_d372f3a82c",6.64,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FMargot_d372f3a82c\u002FMargot_d372f3a82c.jpeg","2025-09-03T14:40:15.604Z","dic3qrf8t7l6y0fl6d5qyusm",{"id":867,"title":868,"description":869,"link":870,"block_name":15,"owner":871},3370,"Great team to partner with for granular targeting and insights","Influ2 makes it incredibly easy to target accounts and individuals with precision. The insights we get from campaigns are detailed, helping us understand engagement at a very granular level. The team is extremely supportive and proactive, offering best practices and guidance that make the platform even more effective.","https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Finflu2\u002Freviews\u002Finflu2-review-11449393",{"id":872,"title":873,"description":874,"linkedin_url":15,"avatar":875},4584,"Seth Cahill","Sr Director of Global GTM Enablement at Branch",{"id":876,"name":877,"alternativeText":15,"caption":15,"width":323,"height":323,"formats":878,"hash":885,"ext":295,"mime":298,"size":886,"url":887,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":888,"updatedAt":888,"documentId":889,"publishedAt":219,"focalPoint":15},2192,"Seth.jpeg",{"thumbnail":879},{"ext":295,"url":880,"hash":881,"mime":298,"name":882,"path":15,"size":883,"width":43,"height":43,"sizeInBytes":884},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Seth_072a193314\u002Fthumbnail_Seth_072a193314.jpeg","thumbnail_Seth_072a193314","thumbnail_Seth.jpeg",2.68,2682,"Seth_072a193314",3.89,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FSeth_072a193314\u002FSeth_072a193314.jpeg","2025-09-03T14:42:17.823Z","tp96ooqe2x4iu90rf1n94a93",{"id":891,"title":892,"description":893,"link":894,"block_name":15,"owner":895},3371,"Game-changer for 1:1 ABM Strategy","The ability to only spend money on decision makers at target accounts is something revolutionary in the Martech space.","https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Finflu2\u002Freviews\u002Finflu2-review-11074491",{"id":896,"title":261,"description":897,"linkedin_url":15,"avatar":898},4585,"ABM Marketing Manager at Bonterra",{"id":899,"name":900,"alternativeText":15,"caption":15,"width":323,"height":323,"formats":901,"hash":908,"ext":295,"mime":298,"size":909,"url":910,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":911,"updatedAt":911,"documentId":912,"publishedAt":219,"focalPoint":15},2193,"Justin.jpeg",{"thumbnail":902},{"ext":295,"url":903,"hash":904,"mime":298,"name":905,"path":15,"size":906,"width":43,"height":43,"sizeInBytes":907},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Justin_5e0657a4e3\u002Fthumbnail_Justin_5e0657a4e3.jpeg","thumbnail_Justin_5e0657a4e3","thumbnail_Justin.jpeg",3.44,3444,"Justin_5e0657a4e3",5.06,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FJustin_5e0657a4e3\u002FJustin_5e0657a4e3.jpeg","2025-09-03T14:43:54.467Z","amfcp8s75aak9kezr56y85gc",{"id":914,"title":915,"description":916,"link":917,"block_name":15,"owner":918},3372,"Great for ABM!","This platform is arguably one of the best tools for reducing reliance on lead generation, provided you have already identified your target accounts. It enables sales representatives to concentrate on who is engaged and share context about what they're engaged with.","https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Finflu2\u002Freviews\u002Finflu2-review-9825577",{"id":919,"title":920,"description":921,"linkedin_url":15,"avatar":922},4586,"Paula Molinar","Head of DemandGen at Paddle",{"id":923,"name":924,"alternativeText":15,"caption":15,"width":292,"height":292,"formats":925,"hash":944,"ext":295,"mime":298,"size":945,"url":946,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":947,"updatedAt":947,"documentId":948,"publishedAt":219,"focalPoint":15},999,"paula-molinar.jpeg",{"small":926,"medium":932,"thumbnail":938},{"ext":295,"url":927,"hash":928,"mime":298,"name":929,"path":15,"size":930,"width":27,"height":27,"sizeInBytes":931},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_paula_molinar_53132c4808\u002Fsmall_paula_molinar_53132c4808.jpeg","small_paula_molinar_53132c4808","small_paula-molinar.jpeg",26.49,26489,{"ext":295,"url":933,"hash":934,"mime":298,"name":935,"path":15,"size":936,"width":35,"height":35,"sizeInBytes":937},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_paula_molinar_53132c4808\u002Fmedium_paula_molinar_53132c4808.jpeg","medium_paula_molinar_53132c4808","medium_paula-molinar.jpeg",53.08,53077,{"ext":295,"url":939,"hash":940,"mime":298,"name":941,"path":15,"size":942,"width":43,"height":43,"sizeInBytes":943},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_paula_molinar_53132c4808\u002Fthumbnail_paula_molinar_53132c4808.jpeg","thumbnail_paula_molinar_53132c4808","thumbnail_paula-molinar.jpeg",4.29,4294,"paula_molinar_53132c4808",60.63,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fpaula_molinar_53132c4808\u002Fpaula_molinar_53132c4808.jpeg","2024-09-12T14:58:00.421Z","w5riuzc3ynm1nktx8kqv12vr",{"id":950,"title":951,"description":952,"link":953,"block_name":15,"owner":954},3373,"Used Influ2 at two different companies, could not recommend enough","Influ2 allows you to advertise on a very granular level. This is something we have been looking for and have never found on any other advertising platform.","https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Finflu2\u002Freviews\u002Finflu2-review-11138918",{"id":955,"title":956,"description":957,"linkedin_url":15,"avatar":958},4587,"Emma Musser","Marketing Manager at Smoothstack",{"id":959,"name":960,"alternativeText":15,"caption":15,"width":323,"height":323,"formats":961,"hash":967,"ext":295,"mime":298,"size":968,"url":969,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":970,"updatedAt":970,"documentId":971,"publishedAt":219,"focalPoint":15},2198,"Emma.jpeg",{"thumbnail":962},{"ext":295,"url":963,"hash":964,"mime":298,"name":965,"path":15,"size":862,"width":43,"height":43,"sizeInBytes":966},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Emma_1fad7478ba\u002Fthumbnail_Emma_1fad7478ba.jpeg","thumbnail_Emma_1fad7478ba","thumbnail_Emma.jpeg",6638,"Emma_1fad7478ba",10.17,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FEmma_1fad7478ba\u002FEmma_1fad7478ba.jpeg","2025-09-03T14:48:07.456Z","njtl69dn7r2sm1maue3lovnw",{"id":973,"title":974,"description":975,"link":976,"block_name":15,"owner":977},3374,"Powerful advertising & amazing customer support","With the help of the Influ2 platform and our amazing Customer Success Manager we have been able to attribute 30% of new deals back to our advertising efforts.","https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Finflu2\u002Freviews\u002Finflu2-review-8639002",{"id":978,"title":979,"description":980,"linkedin_url":15,"avatar":981},4588,"Eilean Roppel","ABM & Analytics Manager at Ahead",{"id":982,"name":983,"alternativeText":15,"caption":15,"width":984,"height":984,"formats":985,"hash":991,"ext":295,"mime":298,"size":992,"url":993,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":994,"updatedAt":994,"documentId":995,"publishedAt":219,"focalPoint":15},556,"Eilean-R.jpeg",488,{"thumbnail":986},{"ext":295,"url":987,"hash":988,"mime":298,"name":989,"path":15,"size":990,"width":43,"height":43},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Eilean_R_0265a5700e\u002Fthumbnail_Eilean_R_0265a5700e.jpeg","thumbnail_Eilean_R_0265a5700e","thumbnail_Eilean-R.jpeg",5.8,"Eilean_R_0265a5700e",38.79,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FEilean_R_0265a5700e\u002FEilean_R_0265a5700e.jpeg","2023-09-28T14:05:23.403Z","vugznrdaniaqjlsjtz0nwav9",{"id":997,"title":998,"description":999,"link":1000,"block_name":15,"owner":1001},3375,"Our true partners for ABM success","Influ2 allows us to target specific segments and individuals, and gain insights into highly relevant, strategic accounts that we weren't able to get with any other platform. ","https:\u002F\u002Fwww.g2.com\u002Fsurvey_responses\u002Finflu2-review-8061373",{"id":1002,"title":1003,"description":1004,"linkedin_url":15,"avatar":1005},4589,"Shani Zakai","Senior Paid Acquisition Manager at Yotpo",{"id":1006,"name":1007,"alternativeText":15,"caption":15,"width":292,"height":292,"formats":1008,"hash":1024,"ext":295,"mime":298,"size":1025,"url":1026,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":1027,"updatedAt":1027,"documentId":1028,"publishedAt":219,"focalPoint":15},562,"shani-zakai.jpeg",{"small":1009,"medium":1014,"thumbnail":1019},{"ext":295,"url":1010,"hash":1011,"mime":298,"name":1012,"path":15,"size":1013,"width":27,"height":27},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_shani_zakai_c33c593f6d\u002Fsmall_shani_zakai_c33c593f6d.jpeg","small_shani_zakai_c33c593f6d","small_shani-zakai.jpeg",32.16,{"ext":295,"url":1015,"hash":1016,"mime":298,"name":1017,"path":15,"size":1018,"width":35,"height":35},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_shani_zakai_c33c593f6d\u002Fmedium_shani_zakai_c33c593f6d.jpeg","medium_shani_zakai_c33c593f6d","medium_shani-zakai.jpeg",61.47,{"ext":295,"url":1020,"hash":1021,"mime":298,"name":1022,"path":15,"size":1023,"width":43,"height":43},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_shani_zakai_c33c593f6d\u002Fthumbnail_shani_zakai_c33c593f6d.jpeg","thumbnail_shani_zakai_c33c593f6d","thumbnail_shani-zakai.jpeg",5.37,"shani_zakai_c33c593f6d",69.63,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fshani_zakai_c33c593f6d\u002Fshani_zakai_c33c593f6d.jpeg","2023-09-28T14:22:29.934Z","halutrcy2r4in5niyufn1zar",{"id":1030,"title":1031,"description":1032,"link":1033,"block_name":15,"owner":1034},3376,"Great product for person-based advertising","I like that you can target individuals, rather than targeting a company and hoping that your target persona sees the ad. My business is in a vertical market and we work with very specific personas so we like that we can target the people in a buying committee.","https:\u002F\u002Fwww.g2.com\u002Fproducts\u002Finflu2\u002Freviews\u002Finflu2-review-9676743",{"id":1035,"title":446,"description":447,"linkedin_url":15,"avatar":1036},4590,{"id":1037,"name":1038,"alternativeText":15,"caption":15,"width":292,"height":292,"formats":1039,"hash":1058,"ext":295,"mime":298,"size":1059,"url":1060,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":1061,"updatedAt":1061,"documentId":1062,"publishedAt":219,"focalPoint":15},1507,"megan-lomazzi.jpeg",{"small":1040,"medium":1046,"thumbnail":1052},{"ext":295,"url":1041,"hash":1042,"mime":298,"name":1043,"path":15,"size":1044,"width":27,"height":27,"sizeInBytes":1045},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_megan_lomazzi_81fe0a9adb\u002Fsmall_megan_lomazzi_81fe0a9adb.jpeg","small_megan_lomazzi_81fe0a9adb","small_megan-lomazzi.jpeg",37.84,37838,{"ext":295,"url":1047,"hash":1048,"mime":298,"name":1049,"path":15,"size":1050,"width":35,"height":35,"sizeInBytes":1051},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_megan_lomazzi_81fe0a9adb\u002Fmedium_megan_lomazzi_81fe0a9adb.jpeg","medium_megan_lomazzi_81fe0a9adb","medium_megan-lomazzi.jpeg",72.94,72938,{"ext":295,"url":1053,"hash":1054,"mime":298,"name":1055,"path":15,"size":1056,"width":43,"height":43,"sizeInBytes":1057},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_megan_lomazzi_81fe0a9adb\u002Fthumbnail_megan_lomazzi_81fe0a9adb.jpeg","thumbnail_megan_lomazzi_81fe0a9adb","thumbnail_megan-lomazzi.jpeg",6.22,6220,"megan_lomazzi_81fe0a9adb",83.07,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmegan_lomazzi_81fe0a9adb\u002Fmegan_lomazzi_81fe0a9adb.jpeg","2025-02-12T13:17:28.608Z","lg5fyafq4axqqdhi8n79iyiv",{"id":27,"name":1064,"alternativeText":1065,"caption":15,"width":1066,"height":1067,"formats":1068,"hash":1093,"ext":20,"mime":23,"size":1094,"url":1095,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":1096,"updatedAt":1097,"documentId":1098,"publishedAt":219,"focalPoint":15},"logo-product (1).png","Influ2 third-party integrations",1860,286,{"large":1069,"small":1075,"medium":1081,"thumbnail":1087},{"ext":20,"url":1070,"hash":1071,"mime":23,"name":1072,"path":15,"size":1073,"width":17,"height":1074},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_logo_product_1_b5f0aafb36\u002Flarge_logo_product_1_b5f0aafb36.png","large_logo_product_1_b5f0aafb36","large_logo-product (1).png",34.52,154,{"ext":20,"url":1076,"hash":1077,"mime":23,"name":1078,"path":15,"size":1079,"width":27,"height":1080},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_logo_product_1_b5f0aafb36\u002Fsmall_logo_product_1_b5f0aafb36.png","small_logo_product_1_b5f0aafb36","small_logo-product (1).png",13.56,77,{"ext":20,"url":1082,"hash":1083,"mime":23,"name":1084,"path":15,"size":1085,"width":35,"height":1086},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_logo_product_1_b5f0aafb36\u002Fmedium_logo_product_1_b5f0aafb36.png","medium_logo_product_1_b5f0aafb36","medium_logo-product (1).png",23.9,115,{"ext":20,"url":1088,"hash":1089,"mime":23,"name":1090,"path":15,"size":1091,"width":238,"height":1092},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_logo_product_1_b5f0aafb36\u002Fthumbnail_logo_product_1_b5f0aafb36.png","thumbnail_logo_product_1_b5f0aafb36","thumbnail_logo-product (1).png",5.36,38,"logo_product_1_b5f0aafb36",11.67,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flogo_product_1_b5f0aafb36\u002Flogo_product_1_b5f0aafb36.png","2023-07-10T11:06:06.199Z","2023-08-31T13:29:50.659Z","ofwsvul4l9k1bsgrm0wzvw86",[1100,1103,1105,1107],{"id":1101,"VimeoURL":1102},104,"https:\u002F\u002Fvimeo.com\u002F974150409",{"id":770,"VimeoURL":1104},"https:\u002F\u002Fvimeo.com\u002F949163967",{"id":783,"VimeoURL":1106},"https:\u002F\u002Fvimeo.com\u002F949173504",{"id":795,"VimeoURL":1108},"https:\u002F\u002Fvimeo.com\u002F949168787",[1110,1123,1197,1205,1212,1220],{"id":1111,"documentId":1112,"title":1113,"menuAttached":1114,"order":1115,"path":1116,"type":1117,"uiRouterKey":1118,"slug":1119,"items":1120,"collapsed":189,"additionalFields":1121},43,"axojiu39pzrgq83c5yq1ly4x","What's new",true,1,"\u002Fwhats-new","WRAPPER","what-s-new","whats-new",[],{"subtitle":1122},"",{"id":1124,"documentId":1125,"title":1126,"menuAttached":1114,"order":1127,"path":1128,"type":1117,"uiRouterKey":1129,"slug":1130,"items":1131,"collapsed":189,"additionalFields":1196},32,"ho5spjymgvrd35euc4tyvmrc","Product",2,"\u002Fproduct","product","product-2",[1132,1141,1150,1159,1168,1178,1187],{"id":1133,"documentId":1134,"title":1135,"menuAttached":189,"order":1115,"path":1136,"type":1117,"uiRouterKey":1137,"slug":1138,"items":1139,"collapsed":189,"additionalFields":1140},36,"h6tnzv9mxeevhdhnt27iqyxp","Contact-level intent","\u002Fproduct\u002Fcontact-level-intent","contact-level-intent","product-contact-level-intent",[],{"subtitle":1122},{"id":1142,"documentId":1143,"title":1144,"menuAttached":189,"order":1127,"path":1145,"type":1117,"uiRouterKey":1146,"slug":1147,"items":1148,"collapsed":189,"additionalFields":1149},35,"n3m811p4igmn9gtnd6dqp15p","Contact-level ads","\u002Fproduct\u002Fcontact-level-ads","contact-level-ads","product-contact-level-ads",[],{"subtitle":1122},{"id":1151,"documentId":1152,"title":1153,"menuAttached":189,"order":585,"path":1154,"type":1117,"uiRouterKey":1155,"slug":1156,"items":1157,"collapsed":189,"additionalFields":1158},37,"dajvy61ubt3h32buydckkg1u","Buyer journeys","\u002Fproduct\u002Fcustom-buyer-journeys","buyer-journeys","product-custom-buyer-journeys",[],{"subtitle":1122},{"id":1092,"documentId":1160,"title":1161,"menuAttached":189,"order":1162,"path":1163,"type":1117,"uiRouterKey":1164,"slug":1165,"items":1166,"collapsed":189,"additionalFields":1167},"q4g65yh098bf81dl54zwzzj4","Cohort builder",4,"\u002Fproduct\u002Fcohort-builder","cohort-builder","product-cohort-builder",[],{"subtitle":1122},{"id":1169,"documentId":1170,"title":1171,"menuAttached":189,"order":1172,"path":1173,"type":1117,"uiRouterKey":1174,"slug":1175,"items":1176,"collapsed":189,"additionalFields":1177},42,"d1ot7xi9v49ffa67iv8lprvo","Signals center",5,"\u002Fproduct\u002Fsignals-center","signals-center","product-signals-center",[],{"subtitle":1122},{"id":239,"documentId":1179,"title":1180,"menuAttached":189,"order":1181,"path":1182,"type":1117,"uiRouterKey":1183,"slug":1184,"items":1185,"collapsed":189,"additionalFields":1186},"gx5osicg5qafaaej66ud3rab","Revenue reporting",6,"\u002Fproduct\u002Frevenue-reporting","revenue-reporting","product-revenue-reporting",[],{"subtitle":1122},{"id":1188,"documentId":1189,"title":1190,"menuAttached":189,"order":593,"path":1191,"type":1117,"uiRouterKey":1192,"slug":1193,"items":1194,"collapsed":189,"additionalFields":1195},47,"soohxa2wu4fkafuf61qodnlj","Integrations","\u002Fproduct\u002Fintegrations","integrations","product-integrations",[],{},{},{"id":282,"documentId":1198,"title":1199,"menuAttached":1114,"order":585,"path":1200,"type":1201,"uiRouterKey":1202,"slug":1202,"items":1203,"collapsed":189,"additionalFields":1204},"i9ck5tslsvvubntfkt7lxxon","Case studies","\u002Fcase-studies","INTERNAL","case-studies-2",[],{},{"id":1127,"documentId":1206,"title":1207,"menuAttached":1114,"order":1162,"path":1208,"type":1117,"uiRouterKey":1209,"slug":1209,"items":1210,"collapsed":189,"additionalFields":1211},"w63brewkgt6vj2zp3bgi2t1c","Library","\u002Flibrary","library-1",[],{},{"id":1213,"documentId":1214,"title":1215,"menuAttached":1114,"order":1172,"path":1216,"type":1201,"uiRouterKey":1217,"slug":1217,"items":1218,"collapsed":189,"additionalFields":1219},29,"iowwxpv6vs0ug9gvyysn0t0t","Blog","\u002Fblog","blog-2",[],{},{"id":585,"documentId":1221,"title":1222,"menuAttached":1114,"order":1181,"path":1223,"type":1117,"uiRouterKey":1224,"slug":1224,"items":1225,"collapsed":189,"additionalFields":1243},"fcddj5c5s7dq00uj81xngxa0","Company","\u002Fcompany","company-2",[1226,1235],{"id":1227,"documentId":1228,"title":1229,"menuAttached":189,"order":1115,"path":1230,"type":1117,"uiRouterKey":1231,"slug":1232,"items":1233,"collapsed":189,"additionalFields":1234},45,"sp6lq7k08j9gzh57045goj9u","About Influ2","\u002Fcompany\u002Fabout-us","about-influ2","company-about-us",[],{},{"id":351,"documentId":1236,"title":1237,"menuAttached":189,"order":1127,"path":1238,"type":1117,"uiRouterKey":1239,"slug":1240,"items":1241,"collapsed":189,"additionalFields":1242},"yuiqjoiacwzsu2qpyuuqjfr5","Partners","\u002Fcompany\u002Fpartner","partners","company-partner",[],{},{"subtitle":1122},[1245,1284,1341],{"id":1246,"documentId":1247,"title":1126,"menuAttached":189,"order":1115,"path":1128,"type":1117,"uiRouterKey":1248,"slug":1130,"items":1249,"collapsed":189,"additionalFields":1283},12,"d8tdplq1r68lmz3u827d4cor","product-1",[1250,1255,1260,1266,1271,1277],{"id":176,"documentId":1251,"title":1135,"menuAttached":189,"order":1115,"path":1136,"type":1117,"uiRouterKey":1252,"slug":1138,"items":1253,"collapsed":189,"additionalFields":1254},"ewqdi4158d2yn1v6186nmqsb","contact-level-intent-1",[],{"subtitle":1122},{"id":360,"documentId":1256,"title":1144,"menuAttached":189,"order":1127,"path":1145,"type":1117,"uiRouterKey":1257,"slug":1147,"items":1258,"collapsed":189,"additionalFields":1259},"t6e6exg2hl2cwddjjczqmhpp","contact-level-ads-1",[],{"subtitle":1122},{"id":1261,"documentId":1262,"title":1153,"menuAttached":189,"order":585,"path":1154,"type":1117,"uiRouterKey":1263,"slug":1156,"items":1264,"collapsed":189,"additionalFields":1265},20,"i8ke4gaiadzpwtr3cs7r4d4y","buyer-journeys-1",[],{"subtitle":1122},{"id":501,"documentId":1267,"title":1161,"menuAttached":189,"order":1162,"path":1163,"type":1117,"uiRouterKey":1268,"slug":1165,"items":1269,"collapsed":189,"additionalFields":1270},"mtmog0bg65hrv50fhejhwoih","cohort-builder-1",[],{"subtitle":1122},{"id":1272,"documentId":1273,"title":1180,"menuAttached":189,"order":1172,"path":1182,"type":1117,"uiRouterKey":1274,"slug":1184,"items":1275,"collapsed":189,"additionalFields":1276},41,"j04fnirwui3jr0zq26onv81t","revenue-reporting-1",[],{"subtitle":1122},{"id":1278,"documentId":1279,"title":1171,"menuAttached":189,"order":1181,"path":1173,"type":1117,"uiRouterKey":1280,"slug":1175,"items":1281,"collapsed":189,"additionalFields":1282},44,"xfshosoltrkpgc6zf61q32c7","signals-center-1",[],{"subtitle":1122},{"subtitle":1122},{"id":1285,"documentId":1286,"title":1287,"menuAttached":189,"order":1127,"path":1288,"type":1117,"uiRouterKey":1289,"slug":1289,"items":1290,"collapsed":189,"additionalFields":1340},13,"aztz9jfqs48vpb8z310cxbb9","Resources","\u002Fresources","resources-1",[1291,1298,1306,1314,1323,1331],{"id":549,"documentId":1292,"title":1215,"menuAttached":1114,"order":1115,"path":1293,"type":1117,"uiRouterKey":1294,"slug":1295,"items":1296,"collapsed":189,"additionalFields":1297},"saj8k0fk6c3mdlkd299ndefj","\u002Fresources\u002Fblog","blog-1","resources-blog",[],{},{"id":1299,"documentId":1300,"title":1199,"menuAttached":1114,"order":1127,"path":1301,"type":1117,"uiRouterKey":1302,"slug":1303,"items":1304,"collapsed":189,"additionalFields":1305},26,"q8zaj1xohkcyrqknpls6r90o","\u002Fresources\u002Fcase-studies","case-studies-1","resources-case-studies",[],{},{"id":466,"documentId":1307,"title":1308,"menuAttached":1114,"order":585,"path":1309,"type":1117,"uiRouterKey":1310,"slug":1311,"items":1312,"collapsed":189,"additionalFields":1313},"ut03qtfjubi6d2zv2ev4lu40","Podcasts","\u002Fresources\u002Fpodcasts","podcasts","resources-podcasts",[],{},{"id":1315,"documentId":1316,"title":1317,"menuAttached":1114,"order":1162,"path":1318,"type":1117,"uiRouterKey":1319,"slug":1320,"items":1321,"collapsed":189,"additionalFields":1322},27,"k4z35pme6co952x18qrpl8kh","Webinars","\u002Fresources\u002Fwebinars","webinars","resources-webinars",[],{},{"id":4,"documentId":1324,"title":1325,"menuAttached":1114,"order":1172,"path":1326,"type":1117,"uiRouterKey":1327,"slug":1328,"items":1329,"collapsed":189,"additionalFields":1330},"f5aoqhrqpom7hrcoozzng94l","Reports","\u002Fresources\u002Freports","reports","resources-reports",[],{},{"id":1332,"documentId":1333,"title":1334,"menuAttached":189,"order":1181,"path":1335,"type":1117,"uiRouterKey":1336,"slug":1337,"items":1338,"collapsed":189,"additionalFields":1339},34,"zilmro6fy8q348k6q8fhb92m","Compare","\u002Fresources\u002Fcompare","compare","resources-compare",[],{"subtitle":1122},{},{"id":1342,"documentId":1343,"title":1222,"menuAttached":189,"order":585,"path":1223,"type":1117,"uiRouterKey":1224,"slug":1224,"items":1344,"collapsed":189,"additionalFields":1360},14,"jyys0as1xkh4av72xwa6f8n1",[1345,1352],{"id":1346,"documentId":1347,"title":1348,"menuAttached":1114,"order":1115,"path":1230,"type":1117,"uiRouterKey":1349,"slug":1232,"items":1350,"collapsed":189,"additionalFields":1351},21,"rktjxwm70y060ndbkle8k29g","About us","about-us-1",[],{},{"id":388,"documentId":1353,"title":1354,"menuAttached":189,"order":1127,"path":1355,"type":1117,"uiRouterKey":1356,"slug":1357,"items":1358,"collapsed":189,"additionalFields":1359},"x8w7i2g7bnh3l4t809zbiigd","Contact us","\u002Fcompany\u002Fcontact-us","contact-us-1","company-contact-us",[],{},{},[1362,1370,1379,1386],{"id":435,"documentId":1363,"title":1364,"menuAttached":1114,"order":1115,"path":1365,"type":1117,"uiRouterKey":1366,"slug":1367,"items":1368,"collapsed":189,"additionalFields":1369},"rnmcg5eppdu0kcip4gj2wl39","Cookies Policy","\u002Fcookies","cookies-policy-1","cookies-1",[],{"subtitle":1122},{"id":1371,"documentId":1372,"title":1373,"menuAttached":1114,"order":1127,"path":1374,"type":1117,"uiRouterKey":1375,"slug":1376,"items":1377,"collapsed":189,"additionalFields":1378},15,"fhdnfdx2311pqo21v6mgh4rx","Privacy Policy","\u002Fprivacy","privacy-policy-1","privacy-1",[],{"subtitle":1122},{"id":510,"documentId":1380,"title":1381,"menuAttached":1114,"order":585,"path":1382,"type":1117,"uiRouterKey":1383,"slug":1383,"items":1384,"collapsed":189,"additionalFields":1385},"cho1hneeotpu17vxzshaiunj","Terms Of Use","\u002Fterms-of-use","terms-of-use-1",[],{},{"id":1387,"documentId":1388,"title":1389,"menuAttached":1114,"order":1162,"path":1374,"type":1117,"uiRouterKey":1390,"slug":1376,"items":1391,"collapsed":189,"additionalFields":1392},33,"c5dty38hzwuipue6k9mkjthb","Do Not Sell or Share My Personal Information","do-not-sell-or-share-my-personal-information",[],{"subtitle":1122},[1394,1402,1408,1413,1419,1424,1429,1435,1440,1445,1451,1457,1462,1466,1471,1476,1481,1486,1491,1496,1501,1507,1512,1516,1521,1525,1529,1533,1537,1541,1545,1551,1555,1559,1563,1567,1571,1575,1579,1584,1588,1593,1597,1601,1605,1610,1614,1619,1623,1627,1633,1638,1643,1648,1653,1658,1663,1667,1671,1677,1682,1689,1696,1701,1707,1714,1721,1726,1732,1739,1746,1751,1754,1758,1762,1767,1771,1775,1779,1785,1790,1795,1799,1804,1809,1814,1819,1823,1828,1833,1838,1843,1848,1852,1857,1862,1868,1872,1877,1882,1887,1891,1895,1900,1904,1908,1914,1919,1927,1934,1940,1947,1952,1959],{"id":1115,"from":1395,"to":1396,"type":1397,"createdAt":1398,"updatedAt":1399,"documentId":1400,"publishedAt":1401},"\u002Fcareers","\u002Fabout-us","moved_permanently_301","2023-06-06T01:04:37.282Z","2023-06-06T01:31:50.484Z","nsqmzmvel1qu6saj152kwsaf","2026-02-02T17:13:48.542Z",{"id":585,"from":1403,"to":1404,"type":1397,"createdAt":1405,"updatedAt":1406,"documentId":1407,"publishedAt":1401},"\u002Foptimove-case-study-recording","\u002Fcase-studies\u002Foptimove-case-study","2023-06-06T12:36:31.334Z","2023-06-06T12:36:33.532Z","me8d3nl4pg8l1x75tlzho21z",{"id":1162,"from":1409,"to":1410,"type":1397,"createdAt":1411,"updatedAt":1411,"documentId":1412,"publishedAt":1401},"\u002Fhexaware-case-study-recording","\u002Fcase-studies\u002Fhexaware-case-study","2023-06-06T12:38:08.262Z","al2cy9hljoxj2094li1ibau9",{"id":1172,"from":1414,"to":1415,"type":1397,"createdAt":1416,"updatedAt":1417,"documentId":1418,"publishedAt":1401},"\u002Fwebinars\u002Fvya-influ2-webinar\u002Frecording","\u002Fwebinars\u002Fvya-influ2-webinar","2023-06-06T14:37:08.701Z","2023-06-06T14:37:15.674Z","vdd2ot13361k6iieemwse7y8",{"id":1181,"from":1420,"to":1421,"type":1397,"createdAt":1422,"updatedAt":1422,"documentId":1423,"publishedAt":1401},"\u002Fblog\u002Fit-s-time-to-evolve-your-abm","\u002Freports\u002Fbuying-group-marketing-report","2023-06-06T17:21:39.319Z","hwmwyvutgvwnccqclskbql6d",{"id":593,"from":1425,"to":1421,"type":1397,"createdAt":1426,"updatedAt":1427,"documentId":1428,"publishedAt":1401},"\u002Fblog\u002Fwhere-is-abm-succeeding-and-where-is-it-falling-short","2023-06-06T17:21:59.116Z","2023-06-16T10:51:35.744Z","fugdob3smaxh9om8vqjbnp60",{"id":1430,"from":1431,"to":1421,"type":1397,"createdAt":1432,"updatedAt":1433,"documentId":1434,"publishedAt":1401},8,"\u002Fblog\u002Fhow-buying-group-marketing-works-and-the-benefits-it-can-deliver","2023-06-06T17:22:28.890Z","2023-06-12T10:48:06.803Z","w0fi4b7vf95nxrgo2cujldm0",{"id":1436,"from":1437,"to":1421,"type":1397,"createdAt":1438,"updatedAt":1438,"documentId":1439,"publishedAt":1401},9,"\u002Fblog\u002Fthe-case-for-and-against-bgm","2023-06-06T17:23:30.453Z","n0yejgv1jfrkdiggtwplsctv",{"id":1441,"from":1442,"to":1421,"type":1397,"createdAt":1443,"updatedAt":1443,"documentId":1444,"publishedAt":1401},10,"\u002Fblog\u002Fwhy-it-s-time-for-marketing-and-sales-to-cozy-up","2023-06-06T17:24:58.142Z","sosh4i3olwrvo4wr28ro8grh",{"id":1446,"from":1447,"to":1448,"type":1397,"createdAt":1449,"updatedAt":1449,"documentId":1450,"publishedAt":1401},11,"\u002Fblog\u002Fmarket-engage-and-sell-to-buying-groups-who-want-to-hear-from-you","\u002Fwebinars\u002Fmarket-engage-and-sell-to-buying-groups-who-want-to-hear-from-you","2023-06-07T10:18:37.690Z","v3mubs8pfm1fx1gmch2mzjjn",{"id":1246,"from":1452,"to":1453,"type":1397,"createdAt":1454,"updatedAt":1455,"documentId":1456,"publishedAt":1401},"\u002Fblog\u002Fhow-person-based-advertising-helped-vya-improve-engagement-and-drive-demand","\u002Fcase-studies\u002Fvya-case-study","2023-06-08T11:39:08.579Z","2023-06-08T11:39:39.562Z","m3axxj2xhadcltua91d2u0xh",{"id":1285,"from":1458,"to":1459,"type":1397,"createdAt":1460,"updatedAt":1460,"documentId":1461,"publishedAt":1401},"\u002Fblog\u002Fcxo-conversations-influ2-founder-and-ceo-discusses-the-advantages-of-buying-group-marketing","\u002Fwebinars\u002Fthe-advantages-of-buying-group-marketing","2023-06-08T15:05:58.060Z","saa8st0kzcj4vxewg5pjkqxp",{"id":1342,"from":1463,"to":1421,"type":1397,"createdAt":1464,"updatedAt":1464,"documentId":1465,"publishedAt":1401},"\u002Fblog\u002Fan-evolution-not-a-revolution","2023-06-12T10:56:30.714Z","n5ig9nz9w1bi4dppezrzkerm",{"id":1371,"from":1467,"to":1468,"type":1397,"createdAt":1469,"updatedAt":1469,"documentId":1470,"publishedAt":1401},"\u002Fblog\u002Finflu2-nvidia-marketing-at-b2bmx","\u002Fcase-studies\u002FNVIDIA-case-study","2023-06-12T11:18:23.170Z","wj0lipsbmqihypsve8z2zwto",{"id":435,"from":1472,"to":1473,"type":1397,"createdAt":1474,"updatedAt":1474,"documentId":1475,"publishedAt":1401},"\u002Fblog\u002Fgartner-symposium-adapting-our-abm-program-to-the-new-reality-to-achieve-a-581-roi","\u002Fwebinars\u002Fgartner-symposium-adapting-our-abm-program-to-the-new-reality-to-achieve-a-581-roi","2023-06-12T11:26:47.272Z","p2e5qigs2ho61bnuvh7vyw1r",{"id":510,"from":1477,"to":1478,"type":1397,"createdAt":1479,"updatedAt":1479,"documentId":1480,"publishedAt":1401},"\u002Fblog\u002Fforrester-putting-the-buyer-back-into-b2-b-with-buying-group-marketing","\u002Fwebinars\u002Finflu2-forrester-putting-the-buyer-back-into-b2-b-with-buying-group-marketing","2023-06-12T11:28:42.219Z","b0ee0zaps99tfzykpuc0gx07",{"id":360,"from":1482,"to":1483,"type":1397,"createdAt":1484,"updatedAt":1484,"documentId":1485,"publishedAt":1401},"\u002Fblog\u002Famplitude-b2bsmx-2020","\u002Fcase-studies\u002Famplitude-case-study","2023-06-12T11:33:23.708Z","a4tv58zkltvg3rhsihvfcntv",{"id":176,"from":1487,"to":1488,"type":1397,"createdAt":1489,"updatedAt":1489,"documentId":1490,"publishedAt":1401},"\u002Fblog\u002Fpodcast-delivering-the-right-message-at-the-right-time","\u002Fpodcasts\u002Fdelivering-the-right-message-at-the-right-time-via-the-right-channels-with-riaz-kanani","2023-06-16T10:47:57.072Z","vdp9hs09ass1eqi0w5gqz6vh",{"id":1261,"from":1492,"to":1493,"type":1397,"createdAt":1494,"updatedAt":1494,"documentId":1495,"publishedAt":1401},"\u002Fblog\u002Fpodcast-jon-russo-talks-buying-group-marketing","\u002Fpodcasts\u002Fjon-russo-talks-buying-group-marketing","2023-06-16T10:48:25.510Z","jzlla9rczl06inxs884pobj4",{"id":1346,"from":1497,"to":1498,"type":1397,"createdAt":1499,"updatedAt":1499,"documentId":1500,"publishedAt":1401},"\u002Fblog\u002Fpodcast-the-ins-and-outs-of-buying-group-marketing-with-amisha-gandhi","\u002Fpodcasts\u002Fthe-ins-and-outs-of-buying-group-marketing-with-amisha-gandhi","2023-06-16T10:49:03.888Z","i2pb80dbfnyy2nrbfxcdjwp2",{"id":1502,"from":1503,"to":1504,"type":1397,"createdAt":1505,"updatedAt":1505,"documentId":1506,"publishedAt":1401},22,"\u002Fblog\u002Fpodcast-taking-your-abm-to-the-next-level-with-ari-capogeannis","\u002Fpodcasts\u002Ftaking-your-abm-to-the-next-level-with-ari-capogeannis","2023-06-16T11:07:38.662Z","db3wwooxsniatij0064axgh3",{"id":388,"from":1508,"to":1509,"type":1397,"createdAt":1510,"updatedAt":1510,"documentId":1511,"publishedAt":1401},"\u002Fblog\u002F2019\u002F11\u002F12\u002Fb2b-marketing-in-questions-and-answers","\u002Fblog\u002Fb2b-marketing-in-questions-and-answers","2023-06-16T11:08:16.461Z","vo2egnk2wtjr2elv5ewnrh8g",{"id":549,"from":1513,"to":1216,"type":1397,"createdAt":1514,"updatedAt":1514,"documentId":1515,"publishedAt":1401},"\u002Fblog\u002Fq-and-a-with-dmitri-lisitski-ceo-and-co-founder-at-influ2","2023-06-16T11:10:02.227Z","jrqhvsd96h558wxxawzciem4",{"id":466,"from":1517,"to":1518,"type":1397,"createdAt":1519,"updatedAt":1519,"documentId":1520,"publishedAt":1401},"\u002Fdemo-request","\u002F","2023-06-16T11:17:44.638Z","gevy592olzrxjdkw4rhxvrj9",{"id":1299,"from":1522,"to":1128,"type":1397,"createdAt":1523,"updatedAt":1523,"documentId":1524,"publishedAt":1401},"\u002Fsolutions","2023-06-16T11:18:50.195Z","kntl7dwv03x2crq3a4d6n6fo",{"id":4,"from":1526,"to":1216,"type":1397,"createdAt":1527,"updatedAt":1527,"documentId":1528,"publishedAt":1401},"\u002Ffusetalk\u002Fblog\u002F","2023-06-16T11:19:56.007Z","wd513uxr60ecnkgi5bsbne47",{"id":1213,"from":1530,"to":1216,"type":1397,"createdAt":1531,"updatedAt":1531,"documentId":1532,"publishedAt":1401},"\u002Feggblog\u002F","2023-06-16T11:20:09.734Z","qg1uh5wqwst2ic8aqzacwrt8",{"id":282,"from":1534,"to":1216,"type":1397,"createdAt":1535,"updatedAt":1535,"documentId":1536,"publishedAt":1401},"\u002Fblogs\u002F","2023-06-16T11:20:24.382Z","iwss0kaz4204ml90uiurscij",{"id":381,"from":1538,"to":1216,"type":1397,"createdAt":1539,"updatedAt":1539,"documentId":1540,"publishedAt":1401},"\u002Fweblogs\u002F","2023-06-16T11:20:38.845Z","lpdzrdb5ti1rvcghgksg8k1n",{"id":1124,"from":1542,"to":1216,"type":1397,"createdAt":1543,"updatedAt":1543,"documentId":1544,"publishedAt":1401},"\u002Fweblog\u002F","2023-06-16T11:20:51.570Z","vzzyd372aby0jt8m9knzdkby",{"id":1387,"from":1546,"to":1547,"type":1397,"createdAt":1548,"updatedAt":1549,"documentId":1550,"publishedAt":1401},"\u002Fblog\u002Frevtech-and-buying-group-marketing","\u002Fblog\u002Fwhat-is-buying-group-marketing-and-how-can-you-get-started","2023-06-16T11:21:20.802Z","2023-06-16T11:25:02.531Z","ynixlcuxt65sqm7ofuccyp4i",{"id":1332,"from":1552,"to":1547,"type":1397,"createdAt":1553,"updatedAt":1553,"documentId":1554,"publishedAt":1401},"\u002Fblog\u002Fwhy-the-next-big-thing-in-mar-tech-is-buying-group-marketing","2023-06-16T11:21:56.415Z","pmzfejnbloa2dve7tjw2nqp0",{"id":1142,"from":1556,"to":1468,"type":1397,"createdAt":1557,"updatedAt":1557,"documentId":1558,"publishedAt":1401},"\u002Fblog\u002Fnvidia-achieves-89-account-match-rate-with-people-based-approach","2023-06-16T11:27:46.066Z","jvvejk0oq4mk29nckrbzwwaf",{"id":1133,"from":1560,"to":1216,"type":1397,"createdAt":1561,"updatedAt":1561,"documentId":1562,"publishedAt":1401},"\u002Fblog\u002Fmar-tech-interview-with-dmitri-lisitski-co-founder-and-ceo-at-influ2","2023-06-16T11:29:44.404Z","bvn0h8esw524549mn9xo3xod",{"id":1151,"from":1564,"to":1216,"type":1397,"createdAt":1565,"updatedAt":1565,"documentId":1566,"publishedAt":1401},"\u002Fblog\u002Fthe-future-of-communication-technology-dmitri-lisitski-of-influ2-on-how-their-technological-innovation-will-shake-up-how-we-connect-and-communicate-with-each-other","2023-06-16T11:30:15.543Z","v6wj5pgar19kk340y23pal6y",{"id":1092,"from":1568,"to":1547,"type":1397,"createdAt":1569,"updatedAt":1569,"documentId":1570,"publishedAt":1401},"\u002Fblog\u002Flessons-in-buying-group-marketing-learning-to-dance-with-your-sales-team","2023-06-16T11:31:09.461Z","p1qq07dhl0zs195rbztbm6x0",{"id":239,"from":1572,"to":1216,"type":1397,"createdAt":1573,"updatedAt":1573,"documentId":1574,"publishedAt":1401},"\u002Fblog\u002Fthe-top-three-abm-trends-to-look-out-for-in-2022","2023-06-16T11:35:29.910Z","d2w99v693htsw36upkz1nx4t",{"id":501,"from":1576,"to":1216,"type":1397,"createdAt":1577,"updatedAt":1577,"documentId":1578,"publishedAt":1401},"\u002Fblog\u002Fthink-like-a-virus-b2b-marketing-strategy-in-the-wfh-world","2023-06-16T11:35:56.077Z","lxz510idoyd7vhexl3opr6m4",{"id":1272,"from":1580,"to":1216,"type":1397,"createdAt":1581,"updatedAt":1582,"documentId":1583,"publishedAt":1401},"\u002Fblog\u002Fq-and-a-with-dmitri-lisitski-co-founder-and-ceo-of-influ2","2023-06-16T11:36:13.646Z","2023-06-16T11:37:04.515Z","vlu5cekratsfjktx0t142la7",{"id":1169,"from":1585,"to":1216,"type":1397,"createdAt":1586,"updatedAt":1586,"documentId":1587,"publishedAt":1401},"\u002Fblog\u002Fwhy-account-based-marketing-has-failed","2023-06-16T11:37:23.513Z","luhikydljewos435jtxmq94a",{"id":1278,"from":1589,"to":1547,"type":1397,"createdAt":1590,"updatedAt":1591,"documentId":1592,"publishedAt":1401},"\u002Fblog\u002Fthe-next-evolution-in-smart-sales","2023-06-16T11:40:57.730Z","2024-07-17T17:00:46.468Z","qdog26maesqdwswbtz3wbyy7",{"id":1227,"from":1594,"to":1216,"type":1397,"createdAt":1595,"updatedAt":1595,"documentId":1596,"publishedAt":1401},"\u002Fblog\u002Fwork-hard-with-your-marketing-budget","2023-06-16T11:41:41.402Z","zpjodz3ladr0tjfjg1ul2599",{"id":351,"from":1598,"to":1216,"type":1397,"createdAt":1599,"updatedAt":1599,"documentId":1600,"publishedAt":1401},"\u002Fblog\u002Fwhy-b2b-marketing-needs-to-take-performance-measurement-to-the-next-level","2023-06-16T11:44:23.320Z","l8s1oyb3gwshbc7dmljjb7ok",{"id":1188,"from":1602,"to":1216,"type":1397,"createdAt":1603,"updatedAt":1603,"documentId":1604,"publishedAt":1401},"\u002Fblog\u002Ftime-to-rethink-the-funnel","2023-06-16T11:46:52.024Z","ja82j2gou0vkirwr0w88pb9k",{"id":1606,"from":1607,"to":1216,"type":1397,"createdAt":1608,"updatedAt":1608,"documentId":1609,"publishedAt":1401},48,"\u002Fblog\u002Fthe-new-rules-of-b2b-advertising-influ2-ceo-discusses-the-power-of-ad-targeting-and-personalization","2023-06-16T11:47:24.304Z","fuix7uc8q3yna2zoe6mq6f2x",{"id":427,"from":1611,"to":1216,"type":1397,"createdAt":1612,"updatedAt":1612,"documentId":1613,"publishedAt":1401},"\u002Fblog\u002Fsales-tech-star-interview-with-dmitri-lisitski-ceo-and-co-founder-at-influ2","2023-06-16T11:47:46.742Z","lqw86hfavbjz1gr93mmbtrf9",{"id":1615,"from":1616,"to":1216,"type":1397,"createdAt":1617,"updatedAt":1617,"documentId":1618,"publishedAt":1401},50,"\u002Fblog\u002Fperson-based-advertising-revolutionizing-marketing","2023-06-16T11:48:06.687Z","bqois14ba03b8xjkmg38uapw",{"id":652,"from":1620,"to":1216,"type":1397,"createdAt":1621,"updatedAt":1621,"documentId":1622,"publishedAt":1401},"\u002Fblog\u002Fis-person-based-marketing-an-upgrade-to-abm","2023-06-16T11:49:35.271Z","zzkc7mfuq7euirvpi0jy7mo4",{"id":459,"from":1624,"to":1216,"type":1397,"createdAt":1625,"updatedAt":1625,"documentId":1626,"publishedAt":1401},"\u002Fblog\u002Fwhy-your-go-to-market-strategy-is-as-important-as-your-product","2023-06-16T11:59:42.746Z","bnon5ljl5kazfdofdzvn1a4m",{"id":1628,"from":1629,"to":1630,"type":1397,"createdAt":1631,"updatedAt":1631,"documentId":1632,"publishedAt":1401},53,"\u002Fblog\u002Fbehavioral-scoring-in-account-based-advertising","\u002Fblog\u002Fpostbehavioral-scoring-in-account-based-marketing","2023-06-16T12:00:22.496Z","crsjinzo38bu5wybxe7czzkp",{"id":1634,"from":1635,"to":1518,"type":1397,"createdAt":1636,"updatedAt":1636,"documentId":1637,"publishedAt":1401},54,"\u002Ffavicon_dark_13.png","2023-06-16T12:00:34.868Z","iocc277nze9uljue28onkqxf",{"id":1639,"from":1640,"to":1421,"type":1397,"createdAt":1641,"updatedAt":1641,"documentId":1642,"publishedAt":1401},55,"\u002Fbuying-group-marketing-report","2023-06-22T08:07:14.480Z","k4gzgcnegd0p7ljuu92cqaum",{"id":1644,"from":1645,"to":1128,"type":1397,"createdAt":1646,"updatedAt":1646,"documentId":1647,"publishedAt":1401},56,"\u002Fsalesforce","2023-06-22T08:08:24.310Z","obr26afqx75z1cfqi4iuct5w",{"id":1649,"from":1650,"to":1128,"type":1397,"createdAt":1651,"updatedAt":1651,"documentId":1652,"publishedAt":1401},57,"\u002Ftargeted-abm-platform","2023-06-22T08:09:09.177Z","yuf6i531355uas16g3gtvp90",{"id":645,"from":1654,"to":1128,"type":1397,"createdAt":1655,"updatedAt":1656,"documentId":1657,"publishedAt":1401},"\u002Fwhy-marketing-teams-love-influ2","2023-06-22T08:09:48.304Z","2023-06-22T08:10:05.990Z","nq6htcjnjzy2vp1w2sa3ybhj",{"id":1659,"from":1660,"to":1518,"type":1397,"createdAt":1661,"updatedAt":1661,"documentId":1662,"publishedAt":1401},59,"\u002Fevents","2023-06-22T08:10:14.930Z","sq4mqmlzbs60pd1aj2u6cen1",{"id":452,"from":1664,"to":1128,"type":1397,"createdAt":1665,"updatedAt":1665,"documentId":1666,"publishedAt":1401},"\u002Fwhy-sales-teams-love-influ2","2023-06-22T08:10:57.003Z","rjsaouyy2te0bd1l11dmnmxs",{"id":275,"from":1668,"to":1518,"type":1397,"createdAt":1669,"updatedAt":1669,"documentId":1670,"publishedAt":1401},"\u002Fnewsletter","2023-07-31T17:28:37.855Z","oazwf7mkvfbw9irpwx2nudc4",{"id":1672,"from":1673,"to":1674,"type":1397,"createdAt":1675,"updatedAt":1675,"documentId":1676,"publishedAt":1401},62,"\u002Fbuying-group-engagement-behavioral-scoring","\u002Fblog\u002Fengagement-behavioral-scoring","2023-08-01T12:46:21.045Z","ti2pygjscqdwezwxvgvt2w0k",{"id":1678,"from":1679,"to":1518,"type":1397,"createdAt":1680,"updatedAt":1680,"documentId":1681,"publishedAt":1401},63,"\u002Freferral-program","2023-08-08T05:41:00.325Z","dgmi7bp5z3sw9ujsnf1yfnnk",{"id":1683,"from":1684,"to":1685,"type":1397,"createdAt":1686,"updatedAt":1687,"documentId":1688,"publishedAt":1401},64,"\u002Freports\u002Fplaybook-improve-demo-show-up-rate","\u002Fplaybooks\u002Fimprove-demo-show-up-rate","2024-04-09T09:47:33.976Z","2024-04-09T12:25:34.685Z","wvq3a058n3cm4jxsveoois2n",{"id":1690,"from":1691,"to":1692,"type":1397,"createdAt":1693,"updatedAt":1694,"documentId":1695,"publishedAt":1401},65,"\u002Fwebinars\u002Fdouble-meeting-attendance","\u002Fwebinars\u002Fboost-meeting-attendance","2024-04-18T17:24:59.634Z","2024-04-18T17:25:37.465Z","uh310mca5h7vjsp2kq4cdkad",{"id":268,"from":1697,"to":1698,"type":1397,"createdAt":1699,"updatedAt":1699,"documentId":1700,"publishedAt":1401},"\u002Fblog\u002Fhow-to-personalize-ads","\u002Fplaybooks\u002Fhow-to-personalize-ads","2024-05-22T06:47:06.361Z","klp6ot2ucjuyhhsqz79uy52a",{"id":1702,"from":1703,"to":1704,"type":1397,"createdAt":1705,"updatedAt":1705,"documentId":1706,"publishedAt":1401},67,"\u002Facademy\u002Fperson-based-vs-account-based-advertising","\u002Facademy\u002Fcontact-level-vs-account-based-advertising","2024-11-05T10:48:09.413Z","vl0a13tyfirgc7d7ajeuqeks",{"id":1708,"from":1709,"to":1710,"type":1397,"createdAt":1711,"updatedAt":1712,"documentId":1713,"publishedAt":1401},68,"\u002Fperson-based-advertising","\u002Fcontact-level-advertising","2024-11-06T16:00:09.204Z","2024-11-06T16:00:56.811Z","xsa5zmv2894eze6xkqaysdwc",{"id":1715,"from":1716,"to":1717,"type":1397,"createdAt":1718,"updatedAt":1719,"documentId":1720,"publishedAt":1401},69,"\u002Fpodcasts\u002Fleveraging-person-based-ads-in-abm","\u002Fpodcasts\u002Fleveraging-contact-level-ads-in-abm","2024-11-07T17:16:11.175Z","2024-11-11T10:35:28.697Z","h9ewb563pt122qnvm2a91m4x",{"id":1722,"from":1723,"to":1710,"type":1397,"createdAt":1724,"updatedAt":1724,"documentId":1725,"publishedAt":1401},70,"\u002Fsolutions\u002Fperson-based-advertising","2024-11-11T10:35:15.817Z","snwp0dwumw9ynjajzecvkb2z",{"id":1727,"from":1728,"to":1729,"type":1397,"createdAt":1730,"updatedAt":1730,"documentId":1731,"publishedAt":1401},71,"\u002Fblog\u002Flead-scoring-what-it-is-and-why-you-need-it","\u002Fblog\u002Flead-scoring","2025-01-30T14:04:50.626Z","ygde4nbh1ck09etw2i7fh6tx",{"id":1733,"from":1734,"to":1735,"type":1397,"createdAt":1736,"updatedAt":1737,"documentId":1738,"publishedAt":1401},72,"\u002Fsales-and-marketing-alignment-webinar-register","\u002Fsales-and-marketing-alignment","2025-02-20T19:09:14.397Z","2025-02-20T19:09:45.922Z","wprxgocin1q5aiwg54pwkv3c",{"id":542,"from":1740,"to":1741,"type":1742,"createdAt":1743,"updatedAt":1744,"documentId":1745,"publishedAt":1401},"\u002Freports\u002Fsales-marketing-alignment","\u002Freports\u002Fsales-marketing-alignment-statistics","found_302","2025-03-17T19:53:22.592Z","2025-03-17T19:54:11.253Z","ox04ieu5k2mx1hiw25u3lvrj",{"id":1747,"from":1748,"to":1518,"type":1397,"createdAt":1749,"updatedAt":1749,"documentId":1750,"publishedAt":1401},74,"\u002Fblog\u002F2020-year-of-change","2025-10-23T14:32:34.366Z","ecg30d82tn9feafonntbdra1",{"id":247,"from":1509,"to":1518,"type":1397,"createdAt":1752,"updatedAt":1752,"documentId":1753,"publishedAt":1401},"2025-10-23T14:32:34.391Z","m5rfxosd7ebczrq5i2bnuhji",{"id":608,"from":1755,"to":1518,"type":1397,"createdAt":1756,"updatedAt":1756,"documentId":1757,"publishedAt":1401},"\u002Fblog\u002Finflu2-top20-nyc-startup","2025-10-23T14:32:34.410Z","bj5zklko34ymz75hs7lff8t0",{"id":1080,"from":1759,"to":1518,"type":1397,"createdAt":1760,"updatedAt":1760,"documentId":1761,"publishedAt":1401},"\u002Fblog\u002Finflu2-soc-2-certified","2025-10-23T14:32:34.436Z","saamwnkaunx02iv2kf19cfty",{"id":1763,"from":1764,"to":1518,"type":1397,"createdAt":1765,"updatedAt":1765,"documentId":1766,"publishedAt":1401},78,"\u002Fblog\u002Fmarcom-platinum-award-2020","2025-10-23T14:32:34.459Z","vew0dc3iz0fzpxgmrktbl4mo",{"id":231,"from":1768,"to":1518,"type":1397,"createdAt":1769,"updatedAt":1769,"documentId":1770,"publishedAt":1401},"\u002Fblog\u002Fengagement-drives-additional-leads-ABM","2025-10-23T14:36:21.314Z","ypkdzpulx52o6cwbwboooxkq",{"id":224,"from":1772,"to":1518,"type":1397,"createdAt":1773,"updatedAt":1773,"documentId":1774,"publishedAt":1401},"\u002Fblog\u002F2022-marketing-predictions-for-an-increasingly-digital-world","2025-10-23T14:36:21.353Z","z3vf0dgaulp8i8g4jn475xft",{"id":494,"from":1776,"to":1518,"type":1397,"createdAt":1777,"updatedAt":1777,"documentId":1778,"publishedAt":1401},"\u002Fblog\u002Fwhy-i-dont-panic-and-run-when-i-see-gdpr","2025-10-23T14:36:21.387Z","uuujdpda5itxawiogl0qwz0w",{"id":1780,"from":1781,"to":1782,"type":1397,"createdAt":1783,"updatedAt":1783,"documentId":1784,"publishedAt":1401},82,"\u002Fblog\u002Fa-better-approach-to-revenue-starts-with-buying-group-marketing","\u002Facademy\u002Fbuying-committees","2025-10-23T14:36:21.427Z","x69cvvz7zfukmqefxsd8xois",{"id":1786,"from":1787,"to":1782,"type":1397,"createdAt":1788,"updatedAt":1788,"documentId":1789,"publishedAt":1401},83,"\u002Fblog\u002Fbuying-group-marketing-the-next-evolution-of-abm","2025-10-23T14:36:21.458Z","qxlgbq3jzqhwsdvakjv3trw1",{"id":1791,"from":1792,"to":1782,"type":1397,"createdAt":1793,"updatedAt":1793,"documentId":1794,"publishedAt":1401},84,"\u002Fblog\u002F3-ways-buying-group-marketing-helps-revenue-growth","2025-10-23T14:36:21.492Z","mk82zqozi33cz492nb8ei6m9",{"id":1796,"from":1547,"to":1782,"type":1397,"createdAt":1797,"updatedAt":1797,"documentId":1798,"publishedAt":1401},85,"2025-10-23T14:36:21.520Z","b8bxutt832j4j8zwfdh6hgcf",{"id":1800,"from":1801,"to":1782,"type":1397,"createdAt":1802,"updatedAt":1802,"documentId":1803,"publishedAt":1401},86,"\u002Fblog\u002Fhow-to-use-buying-group-marketing-to-accelerate-the-sales-process","2025-10-23T14:36:21.545Z","nmsxbx53l0ufaoq7w821tjvy",{"id":1805,"from":1806,"to":1782,"type":1397,"createdAt":1807,"updatedAt":1807,"documentId":1808,"publishedAt":1401},87,"\u002Fblog\u002Faligning-on-the-vision-of-buying-group-opportunities","2025-10-23T14:36:21.572Z","t4cq1tsixzuho2hdr8ug8cvg",{"id":1810,"from":1811,"to":1782,"type":1397,"createdAt":1812,"updatedAt":1812,"documentId":1813,"publishedAt":1401},88,"\u002Fblog\u002Fhow-a-buying-group-marketing-strategy-puts-the-b2b-decision-makers-front-and-center","2025-10-23T14:36:21.596Z","kpkdww8837w2uf3x9is4ql4k",{"id":1815,"from":1816,"to":1782,"type":1397,"createdAt":1817,"updatedAt":1817,"documentId":1818,"publishedAt":1401},89,"\u002Fblog\u002Fa-new-way-to-bring-the-customer-journey-to-life","2025-10-23T14:36:21.618Z","je3r7dqsid6umh15vnpnrvuj",{"id":487,"from":1820,"to":1704,"type":1397,"createdAt":1821,"updatedAt":1821,"documentId":1822,"publishedAt":1401},"\u002Fblog\u002Fwhat-is-person-based-marketing-how-is-it-different-from-abm","2025-10-23T14:36:21.661Z","c3vov9xspa091ufcl8knk94y",{"id":1824,"from":1825,"to":1704,"type":1397,"createdAt":1826,"updatedAt":1826,"documentId":1827,"publishedAt":1401},91,"\u002Fblog\u002Fhow-personalization-decreepyfies-advertising","2025-10-23T14:36:21.704Z","v3yltn969w6hid645w8bshkw",{"id":1829,"from":1830,"to":1729,"type":1397,"createdAt":1831,"updatedAt":1831,"documentId":1832,"publishedAt":1401},92,"\u002Fblog\u002Fdemandgen-influ2-behavioral-scoring-tool","2025-10-23T14:36:21.756Z","zfibegp9kkonjk5vzyn2bzhj",{"id":1834,"from":1835,"to":1729,"type":1397,"createdAt":1836,"updatedAt":1836,"documentId":1837,"publishedAt":1401},93,"\u002Fblog\u002Fwhat-is-behavioral-scoring-in-abm","2025-10-23T14:36:21.779Z","syhfs005kxrboe0lbl3nkf8r",{"id":337,"from":1839,"to":1840,"type":1397,"createdAt":1841,"updatedAt":1841,"documentId":1842,"publishedAt":1401},"\u002Fblog\u002Faccount-based-marketing-has-failed-how-we-can-fix-it","\u002Fblog\u002Fmoving-to-contact-level-abm","2025-10-23T14:36:21.805Z","ppym0joyrtgakf7rcved94ax",{"id":1844,"from":1845,"to":1840,"type":1397,"createdAt":1846,"updatedAt":1846,"documentId":1847,"publishedAt":1401},95,"\u002Fblog\u002Faccount-based-marketing-2-0","2025-10-23T14:36:21.826Z","d6it46qxzh58mmw283xm9h4g",{"id":476,"from":1849,"to":1840,"type":1397,"createdAt":1850,"updatedAt":1850,"documentId":1851,"publishedAt":1401},"\u002Fblog\u002Fdata-science-enables-abm-to-achieve-its-full-potential","2025-10-23T14:36:21.846Z","n0xrsm77gprmubzsuz5jwvca",{"id":1853,"from":1854,"to":1840,"type":1397,"createdAt":1855,"updatedAt":1855,"documentId":1856,"publishedAt":1401},97,"\u002Fblog\u002Fpaid-media-spend-is-dropping-now-is-the-time-to-outpace-competitors-with-a-person-based-advertising-strategy","2025-10-23T14:36:21.867Z","lqrwwrfs7efz7wr7yj7d25et",{"id":1858,"from":1859,"to":1840,"type":1397,"createdAt":1860,"updatedAt":1860,"documentId":1861,"publishedAt":1401},98,"\u002Fblog\u002Fa-survival-guide-for-the-coming-digital-advertising-disruption","2025-10-23T14:36:21.891Z","qdqvr2kbgwh8qarlmjkg6u8n",{"id":1863,"from":1864,"to":1865,"type":1397,"createdAt":1866,"updatedAt":1866,"documentId":1867,"publishedAt":1401},99,"\u002Fblog\u002Fhow-you-can-reach-customers-like-tesla","\u002Fplaybooks\u002Fabm-framework","2025-10-23T14:36:21.911Z","iw37rnhhf2qfkcmffl3hy353",{"id":420,"from":1869,"to":1865,"type":1397,"createdAt":1870,"updatedAt":1870,"documentId":1871,"publishedAt":1401},"\u002Fblog\u002Fpersonalization-strategy-in-abm","2025-10-23T14:36:21.933Z","a7zvzu2mtp32ooxtdq4n1klz",{"id":1873,"from":1874,"to":1865,"type":1397,"createdAt":1875,"updatedAt":1875,"documentId":1876,"publishedAt":1401},101,"\u002Fblog\u002Fhow-virtual-strategies-can-boost-marketing-performance-for-b2-b-enterprises","2025-10-23T14:36:21.954Z","tjkrmi2go6e1eio8jyaa0cow",{"id":1878,"from":1879,"to":1865,"type":1397,"createdAt":1880,"updatedAt":1880,"documentId":1881,"publishedAt":1401},102,"\u002Fblog\u002Fhow-to-stretch-your-marketing-budget-with-person-based-advertising","2025-10-23T14:36:21.975Z","sdn8tu7hs81pj55nt0wpwpa3",{"id":1883,"from":1884,"to":1698,"type":1397,"createdAt":1885,"updatedAt":1885,"documentId":1886,"publishedAt":1401},103,"\u002Fblog\u002Fare-you-proud-of-your-content","2025-10-23T14:36:21.999Z","qye7pf2jij11qwwr3ghqw4lo",{"id":1101,"from":1888,"to":1698,"type":1397,"createdAt":1889,"updatedAt":1889,"documentId":1890,"publishedAt":1401},"\u002Fblog\u002F4-simple-rules-for-creating-b2b-banners","2025-10-23T14:36:22.023Z","hnbef3pocya0qh9s1ehyg15b",{"id":770,"from":1892,"to":1698,"type":1397,"createdAt":1893,"updatedAt":1893,"documentId":1894,"publishedAt":1401},"\u002Fblog\u002Fhow-to-get-personal-with-your-content","2025-10-23T14:36:22.047Z","j6ar6ienjks1o4df9dlcq6ch",{"id":783,"from":1896,"to":1897,"type":1397,"createdAt":1898,"updatedAt":1898,"documentId":1899,"publishedAt":1401},"\u002Fblog\u002Fabm-approach-for-highly-technical-products","\u002Fplaybooks\u002Fpipeline-generation","2025-10-23T14:36:22.074Z","z94qu7fcpr0znxivf93vuu8c",{"id":795,"from":1901,"to":1897,"type":1397,"createdAt":1902,"updatedAt":1902,"documentId":1903,"publishedAt":1401},"\u002Fblog\u002Fhow-b2b-marketers-can-build-pipelines-with-less-fiction-and-more-fact","2025-10-23T14:36:22.097Z","f3kxndrmlqzetb7syjwa5fzg",{"id":807,"from":1905,"to":1897,"type":1397,"createdAt":1906,"updatedAt":1906,"documentId":1907,"publishedAt":1401},"\u002Fblog\u002F4-strategies-to-generate-targeted-leads-in-your-pipeline","2025-10-23T14:36:22.120Z","b7wn674erkhccfeyc3uuxrki",{"id":1909,"from":1910,"to":1911,"type":1397,"createdAt":1912,"updatedAt":1912,"documentId":1913,"publishedAt":1401},109,"\u002Fblog\u002Fhow-to-fix-the-broken-sales-marketing-lead-funnel","\u002Fplaybooks\u002Fsales-marketing-alignment","2025-10-23T14:36:22.144Z","amgruh43gq93vcltgdjzwr8l",{"id":1915,"from":1916,"to":1911,"type":1397,"createdAt":1917,"updatedAt":1917,"documentId":1918,"publishedAt":1401},110,"\u002Fblog\u002Fcant-we-all-just-get-along-why-sales-and-marketing-need-to-work-together","2025-10-23T14:36:22.188Z","m0ggokncmw42k8qyrb5vx6ji",{"id":1920,"from":1921,"to":1922,"type":1923,"createdAt":1924,"updatedAt":1924,"documentId":1925,"publishedAt":1926},111,"\u002Freports\u002Finflu2-forrester-report","\u002Fforrester-contact-level-abm-report","permanent_redirect_301","2026-03-19T16:14:16.971Z","kz2686obg41qtfpxx5eu9aae","2026-03-19T16:14:16.960Z",{"id":1928,"from":1929,"to":1930,"type":1923,"createdAt":1931,"updatedAt":1931,"documentId":1932,"publishedAt":1933},112,"\u002Fblog\u002Fadvertising-management-software","\u002Fcompare\u002Fadvertising-management-software","2026-04-08T13:44:08.032Z","itkfakhoub96dzfoprr1ozmc","2026-04-08T13:44:08.018Z",{"id":1935,"from":1936,"to":1216,"type":1923,"createdAt":1937,"updatedAt":1937,"documentId":1938,"publishedAt":1939},113,"\u002Fblog\u002F2018\u002F03\u002F12\u002Fhow-you-can-reach-customers-like-tesla","2026-07-27T13:54:14.548Z","ringrydglvf769nybrll9u3d","2026-07-27T13:54:14.530Z",{"id":1941,"from":1942,"to":1943,"type":1923,"createdAt":1944,"updatedAt":1944,"documentId":1945,"publishedAt":1946},114,"\u002Fblog\u002F2017\u002F09\u002F20\u002Faccount-based-marketing-in-2017-is-it-time-to-call-it-2-0","\u002Fblog\u002Fwhat-is-account-based-marketing","2026-07-27T13:54:48.688Z","vfqup0oipyvxwkcnbwx10vzj","2026-07-27T13:54:48.672Z",{"id":1086,"from":1948,"to":1698,"type":1923,"createdAt":1949,"updatedAt":1949,"documentId":1950,"publishedAt":1951},"\u002Fblog\u002F2018\u002F01\u002F24\u002F4-simple-rules-for-creating-b2b-banners","2026-07-27T13:55:50.582Z","nesw0jz8k3nvo7o6i6d3pz8o","2026-07-27T13:55:50.567Z",{"id":1953,"from":1954,"to":1955,"type":1923,"createdAt":1956,"updatedAt":1956,"documentId":1957,"publishedAt":1958},116,"\u002Freports\u002Fsignal-gap-lost-in-translation","\u002Fsignal-gap-breaking-gtm-orchestration","2026-08-11T19:38:38.030Z","ctnnwfafyr9ahwlh2os62jec","2026-08-11T19:38:38.022Z",{"id":1960,"from":1710,"to":1145,"type":1923,"createdAt":1961,"updatedAt":1961,"documentId":1962,"publishedAt":1963},117,"2026-10-08T16:34:33.630Z","wggz7j1533ioxelfwbglnz4b","2026-10-08T16:34:33.617Z",{"entry":1965,"related":2057},[1966],{"id":1967,"documentId":1968,"title":1969,"description":1970,"content":1971,"slug":1972,"publishedAt":1973,"createdAt":1974,"orderDate":1975,"speakers":1976,"transcript":2009,"conclusion":2040,"backgroundImage":2053,"seo":15},150,"izzb8cs2f0z3olyw8ta0ewtk","Account Discover That Starts With Who's Showing Intent","{\"time\":1793970254276,\"blocks\":[{\"id\":\"GkVdLHji9_\",\"type\":\"checklist\",\"data\":{\"items\":[{\"text\":\"Why account-level intent frustrates Sales\",\"checked\":false},{\"text\":\"How to find and act on intent from specific buyers\",\"checked\":false},{\"text\":\"How to prioritize accounts and uncover new opportunities\",\"checked\":false}]}}],\"version\":\"2.31.0\"}","{\"time\":1793971111887,\"blocks\":[{\"id\":\"0FCGgmKvoQ\",\"type\":\"embed\",\"data\":{\"service\":\"youtube\",\"source\":\"https:\u002F\u002Fyoutu.be\u002FbVAtZ24H5G0?si=KlFeNxRGaAbgMuWn\",\"embed\":\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FbVAtZ24H5G0\",\"width\":580,\"height\":320,\"caption\":\"\"}}],\"version\":\"2.31.0\"}","account-discovery","2026-11-06T13:25:27.621Z","2026-11-06T13:18:29.878Z","2026-11-05",[1977,1985,1993,2001],{"id":1978,"title":1979,"description":1980,"linkedin_url":15,"avatar":1981},4888,"Scott Brinker","Martech Analyst & Advisor",{"id":1982,"documentId":1983,"url":1984},2976,"okrngcbd9r1y2ddt6nanyqa5","https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FScott_Brinker_e8e61d8372\u002FScott_Brinker_e8e61d8372.png",{"id":1986,"title":1987,"description":1988,"linkedin_url":15,"avatar":1989},4889,"Caroline Hsu","Growth Marketing Director, Indico Data",{"id":1990,"documentId":1991,"url":1992},2975,"c3idifitwi1cmwhvgo5ik3k1","https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCaroline_Hsu_afcdf23223\u002FCaroline_Hsu_afcdf23223.png",{"id":1994,"title":1995,"description":1996,"linkedin_url":15,"avatar":1997},4890,"Anna Tsymbalist","Director of ABM, Influ2",{"id":1998,"documentId":1999,"url":2000},2974,"b9werzamkuyrx0wvgj4ckbrb","https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FAnna_Tsymbalist_2c7ebe6505\u002FAnna_Tsymbalist_2c7ebe6505.png",{"id":2002,"title":2003,"description":2004,"linkedin_url":15,"avatar":2005},4891,"Kaela Clark","Senior Product Marketing Manager, Influ2",{"id":2006,"documentId":2007,"url":2008},2973,"uqjvc0hlxqyygw4ycoebu1e1","https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FKaela_Clark_6fc133e057\u002FKaela_Clark_6fc133e057.png",[2010,2015,2020,2025,2030,2035],{"id":2011,"timecode":2012,"transcript":2013,"selected":15,"title":2014},1232,"00:00","Hello, everybody, and welcome to today's webinar where we will be discussing account discovery that starts with who is showing intent. I am going to give everyone a couple more seconds to join and get logged in. If you wanna say hello in the chat, maybe tell us where you're joining in from. I know we have folks registered from all over. Hello. Hello.\n\nOkay. Wow. Really from all over. We appreciate you guys being here. Okay. Let's get started. So a few housekeeping items. This webinar will run for roughly an hour. It is being recorded, so we will make sure that you all receive that at the end of the event. And just as I prompted in the beginning, please feel free to engage and ask questions as we go through this webinar. We have a lovely team that will be assisting with answers as we go through the content today. If this is your first time at an Influ2 webinar, welcome. We are so excited that you're here.\n\nIf you've joined us before, we are so happy that you're back. We have a really fun theme in store for you today, all space-themed, but we also have some surprises. So I just wanna tease that if you stay on this webinar to the end, we have some exciting giveaways that we will be announcing, including a really fancy telescope that will accompany our space theme. And we will be picking 10 people at random to receive a Jellycat.\n\nSo we hope that you find the content super fun, and also look forward to a giveaway here at the end. So what are we going to talk about? We are going to start our discussion today all around account discovery. We are going to be breaking down how historically this has been handled in the ABM space up until today. Then I am super excited to unveil what is new from Influ2 as of today. And then we have an awesome panel of speakers who are gonna help us break down practical use cases for how to actually use this new capability in your day to day.\n\nSo joining me today is that amazing panel of speakers. First, I want to introduce Scott Brinker, MarTech analyst, advisor, and godfather of MarTech, which is still one of the best titles and intros I have seen thus far. We also have Caroline Hsu, growth marketing director at Indico Data. Scott and Caroline, thank you for being here. We're super excited to have you. And we also have our very own Anna Tsymbalist, who is our director of ABM and media ops here at Influ2. And just to introduce myself, hello. I'm Kaela Clark, and I lead product and lifecycle marketing here at Influ2. Alright.\n\nSo let's get started with the content. If you're on the webinar today, you have some interest in account-based marketing. And if you're familiar at all with account-based marketing, you know that fundamentally, this strategy is anchored in the idea that you have a list of target accounts that you want to go after, to win business from. Right?\n\nSo I wanna frame this as the starting point for our discussion because for years, there's been a single way to do this, and I wanna break down what that typically looks like. So many of you who are running account-based marketing programs have a list of accounts that you're going after and very commonly you're getting this list of accounts flagged to you from a vendor or an ABM platform that's saying, here are the accounts that are showing intent. Right? Here are the accounts that have some activity going on. Here are accounts that have someone doing some research within them.\n\nThese are the ones that you should focus on. The challenge with this is this intent flag, this indication that this is an account you should pay attention to stops at the account-level. So you know that this is an account that's been flagged for you, but you don't know why those accounts have intent or who or where that engagement actually came from.\n\nSo when you get this list of target accounts, it's hard to ignore when you get a list that says, hey. Here are your priority accounts that are showing intent. Here's where you should focus. So you send it to sales anyway, and you hope that sales has some success in reaching the right people at those accounts and having productive conversations with somebody there that's showing intent.\n\nBut it's a guessing game. Right? And even if you give your sales team a list of possible people where that intent might have come from, it still is just that. It's a guessing game. So when you're getting this account-level flag that, hey, this account is one you should pay attention to because it's in market or has high intent or it's a hot account. If if you multiply this interaction over and over over a span of time, it's likely that this is the look that you start to get from your sales team when you pass them an account that has intent. Right? What if we rewrote this?\n\nThis is why we're here, and this is what we wanna talk about today. So what if instead of relying on a pile of signals that you essentially can't act on because it still leaves you guessing who within an account to engage, what if we let intent from specific buyers be the reason those accounts are put on your target list? So I wanna pause here, and I wanna invite our panelists back up because this is just to essentially frame up the conversation. And I know that many of you have had firsthand experiences with this description of trying to execute on account-level intent.\n\nSo, Caroline, I'll invite you back first. I know you have some some thoughts here.","Welcome & why account-level intent falls short",{"id":2016,"timecode":2017,"transcript":2018,"selected":15,"title":2019},1233,"06:44","Yeah. Definitely. I could walk you guys through, how this used to work for us. We were using another prominent ABM vendor in the space, and it would flag accounts showing intent, right, and the accounts that were, in market. And we would get really excited for those because, you know, they they show all the different engagement, from, you know, accounts reading blog posts, engaging with our websites. And we would package all those into a list and just hand it straight to sales going, here are your hottest accounts. Go after them. And, basically, sales would just say, okay.\n\nNow what? Right? And, really, that's a fair question because we could tell them which account was showing the interest, but we couldn't really tell them who exactly was showing that that interest and that engagement. Showing the account, engagement was good, but we had no idea, who it was. Right? It it could have been a VP or an intern.\n\nAt Indico Data, we target accounts that are enterprises. So, really, it's 10,000 employees plus, in each account. And when accounts show that it was surging, we just had no idea. So we had our reps go after the entire account, reaching out to all the, the contacts within the buying group, hoping that they'd land on the right person with the right messaging. And, really, to your point earlier, they they were basically just guessing. And what we meant as a signal became more a source of noise. Right?\n\nInstead of making sales’ lives easier, we created more work for them to to have to search for who they need to go after. And, really, I think the the list ended up creating more work than saving it because, you know, we we had to tell sales to to do more. And not long after, sales just really stopped paying attention to that list.\n\nI actually, Caroline, I actually have the same exact experience from my past, jobs, but, that is that is so true. And, like, if you are a salesperson, you are reporting on pipeline, you're reporting on revenue. And MQL is not a thing that actually exists in your in in your KPI. So if you're a salesperson, you're handed a hot account, which is an enterprise account. What are you gonna do? Are you gonna waste a week trying to reach out to every person in that account hoping that there's someone who's gonna, you know, who's the source of that intent?\n\nOr are you gonna pursue your own connections where you know people are responding, where you know exactly who to have a conversation with? Because account doesn't attend a meeting. Right? So it's just natural for salespeople to start ignoring those signals because they just, you know, don't know what to do with them, and. ignoring seems the best option.\n\nThose are two great firsthand examples of the friction that this can create. And, Scott, I know you have an interesting point of view that's targeted at kind of what's happening in the industry overall, so I'd love to hear your thoughts.\n\nYeah. Yeah. No. Well, you know, partly because there was a fire alarm test in the building here not too long ago. You know, this idea of, like, hey. account-level intent is a little bit like the, equivalent of a smoke detector that goes off, but it's not telling you which room, the issue is. So something's happening somewhere in the building. Good luck. And, like, the math really works against this for you in enterprises. Right?\n\nYou know, a couple years ago, Forrester, in their, like, 2024 state of business buying, found that on average, 13 people are involved in a B2B purchase. 89% of those purchases span two or more departments. So, yeah, when you get this account-level smoke alarm signal, you know, it's, like, takes all those people, you know, all these different roles, all these different reasons, and averages it into kinda one blinking, flashing dot. And you're right. What gets lost is exactly what sales needs. Like, you know, who? About what? Why now?\n\nAnd I think it's become just, I mean, increasingly more important. I mean, over, like, the past decade, we've just seen, I mean, buyers just do more and more work, on their own before they're ready to proactively go and talk to someone. You know, I think it was Gartner's BARS Research that found, you know, they probably only spend about 17% of their time right now, you know, actually talking, to sales teams.\n\nSo it's, you know, all these digital signals. I mean, this is where most of the conversations that the buyer is having with you is happening. And if you just, like, flatten all those signals to the account-level, honestly, you've thrown away most of what they've told you.\n\nYeah. Something that you said that sticks out to me is the idea that, if you. Like, that first intent signal, if you don't catch that, most of the research is already happening before you actually talk to a buyer, right, before they actually even connect with your sales team. So if you don't have visibility into when that research starts, it's essentially a missed opportunity for you to connect with them. And that obviously gets buried when you're using account-level scores or engagement models. Amazing.\n\nOkay. Well, that was a great prelude, and I think a really great segue into what is new. Is there anything else, though, before we progress from our panelists that you wanna add? Any additional thoughts?","Why Sales needs the person behind the signal",{"id":2021,"timecode":2022,"transcript":2023,"selected":15,"title":2024},1234,"12:25","Okay. So let's focus on what's new from Influ2. I'm super excited to announce that as of today, Influ2 is expanding our contact-level intent offering to empower marketers to detect intent from both the buyers they know and the buyers they do not. Let's talk a little bit about what this looks like. So, again, through the lens of our space theme for today, think of your target market as this really big busy universe. Lots of planets, lots of stars, maybe some life out there, and it often can leave you asking the question, where do I start?\n\nAnd that applies whether you're building your target list from scratch or even if you have a list that you're trying to validate to ensure that you're actually putting your focus in the right places based on real intent, not those big account-level scores. So that's what we're here to unveil. So today, we are announcing AudienceScope Discover, and I'm gonna walk you through how to use this to let intent from specific buyers actually put accounts on your radar in a way that is actionable for you.\n\nI will talk through a little bit about what it does and then I'll actually jump into a live demo here in just a few minutes. So the first thing that you do with AudienceScope Discover is you describe the market that you want to go after in plain language. And this matters for a few reasons. You need to describe your market in your own words because if you are limited to predefined drop downs or for firmographic categories, for instance, it's likely that there might be someone you wanna target that doesn't fit into that narrow definition.\n\nSo with AudienceScope Discover, you describe the market that you wanna go after, including the companies and the types of people that you're trying to reach. So, again, through the lens of the space example here, we're looking for secret government agencies with titles like special agents, intelligence directors, etcetera. So you go through this explanation in plain language and you set the criteria for how you want AudienceScope Discover to monitor your universe for intent. And what it does is it starts to detect early intent signals from specific people across that universe.\n\nSo picture somebody on a planet out in the universe doing research that otherwise you might not know anything about. AudienceScope Discover is going to pick them up, again, even if they're not in your focus. So what that means is it's not limited to the people or accounts that you currently have on your target list, and it's not even limited to the people and accounts that you have in your CRM. This is monitoring your full market based on the criteria that you just described in your own words. And what you get is a full view of who the person was, and we'll start there.\n\nSomebody out in your universe, in this example, agent k, was conducting research on a topic that is relevant to your business. AudienceScope Discover picks him up, and that is the moment that is the trigger that puts his company, his account, on your radar. So we now know agent k has been detected as conducting research. It's an early intent signal. It's a signal that something at this account is happening. We know who he is, and we know the exact action he took to demonstrate this intent.\n\nSo from the very beginning, we are breaking past that black box. We are not rolling this up to an account-level summary. You know the person because that's the most important thing here. You're also going to see the account that he belongs to. So you can see the name of his account, some basic firmographics, how many employees, where are they located, as well as a description for how this account, how this person aligns with the criteria that you just defined.\n\nBut we go a little bit further than that. Not only are you going to get the individual showing intent and the account that they belong to, but we're also going to fill in the rest of the buying group that you need to reach. Because we know that that agent isn't the only form of life on that planet. There are other people there too. And we are going to detect them and continuously update that list as it changes.\n\nSo what that gives you now is a full view. You know who within this account showed intent and the specific intent that were action that they took, the. In the topic that they're interested in. You get a view of the extended buying group that you need to reach at this account because as even Scott had mentioned in some of his statistics in the beginning, we all know that buying decisions are not tied to one individual. It's often a larger buying group.\n\nSo we give you that full buying group and the account that they work at. So now you have all of the context that you need to actually take action and hopefully not get that list or that view from sales that we saw in the beginning, them giving you a little bit of side eye for presenting them on a blind chase. So now you have all of the relevant people and account details you need to start targeting this account in your ABM programs.\n\nEssentially, what this unlocks is the ability to target this full buying group with, for example, contact-level ads and also start listening for additional intent signals from that extended buying group as you continue to nurture and create more engagement and more opportunities for sales to reach out and hopefully convert this account.\n\nNot only this, when you set AudienceScope Discover up to monitor this universe of opportunity, it's going to keep running in the background. So it's going to keep discovering accounts as new signals come in. This is not something where you get a list and you move on and you have to refresh it later. It is constantly ensuring that it's picking up intent signals from your market and putting them on your radar so that you're always feeling confident that you're focusing on the accounts and the people where there is fresh interest. And I can't underscore this enough.\n\nThis is coming from across your entire. Your your defined market based on that criteria you set. So, again, you are not limited to what is in your CRM or the initial account list that you started with. And this is the universe that AudienceScope or contact-level intent offering unlocks for you. So with that, I'm gonna do a quick recap of the signals, and then we're gonna jump into an actual demo so I can show you more closely what this looks like.\n\nSo AudienceScope, as I said in the beginning, it detects contact-level intent both from the buyers you know and from the buyers you don't. And I just walked you through how AudienceScope Discover pulls in contact-level intent from the buyers that you don't know yet. As a recap, I want to outline the types of intent signals that we detect with AudienceScope. Because, again, the contact-level intent signals and the details you're getting with those signals is ultimately what makes them actionable for your sales team.\n\nBecause we're not just giving them a name of account, we're giving them a person. We're telling them what this person did to signify that they have early interest or are interested in a specific topic and the topic that they're interested in. So we detect content intent, which is when your buyers are out on third-party websites reading about relevant content to your business. You'll see who they are, where they were reading, and what topics sparked their interest. We detect search intent, which is when these buyers are conducting searches on relevant keywords to your business.\n\nWhat is really cool here is we don't rely on these buyers clicking into source articles. What do I mean by that? With the introduction of AI, I think the way that we all do research has changed significantly even in the last few months. I know that if I run a Google search, I probably rely on the AI summary rather than actually clicking into the source article more times than not.\n\nSo this search intent signal will pick up the intent, the search at the search level even if they never make it past the AI summary. We will detect social intent. So this is under the idea that there's a lot of noise on social media, and I think we all understand that. But there's also a lot of valuable information about our prospective buyers.\n\nSo social intent essentially does the work for you, parsing through LinkedIn posts. And when your target buyers are posting about something relevant to your business, you will receive that as a signal. You'll see who posted, what it was about, and you'll actually get a direct link to that post so your sales team can take action on it really quickly by liking it, adding a comment, etcetera. Engagement intent.\n\nSo once you start targeting this full buying group with contact-level ads, you'll know exactly who's clicking and which ads spark their interest, as well as website visits. So when these these buyers are actually visiting your website. Okay. So with that, let's jump into a screen share, and I can show you this in action. Okay. So this is a sneak behind the curtain. This is the new AudienceScope experience in Influ2, and I wanna focus on how to set up that AudienceScope Discover criteria that I mentioned in the slides.\n\nSo we're gonna go to define market criteria. And as I mentioned, this is a chat experience. So I'm going to describe in my own words who is it that I'm trying to reach. So I put in relatively broad prompt, companies with a digital product, digital customer channel. I know that I wanna target companies globally. My sweet spot is roughly 200 plus. And, again, I'm not being forced to select something from a drop down or predefined categories. The chat will then focus on the people.\n\nSo I've described the companies, but now what type of people do I wanna see pulled in for me? I'm going to say ABM, marketing leadership, demand gen. Again, keeping it rather broad because I wanna detect as much intent across my universe as possible. So as you go through these prompts, the chat will continue to ask clarifying questions and really hone in on a market criteria that focuses in on the companies and the people that you're trying to reach.\n\nNow what's really cool about AudienceScope Discover is this is the criteria it's going to use to ensure that the intent signals, the people, the accounts that you get, that you. That it's discovering for you are relevant. But we. The most important thing is to give you a full glimpse at the intent that's happening across your universe.\n\nSo if there are, for example, marketing personas or titles that show intent, it will pull them in. It's not going to firmly limit the results based on a specific title. So it's really casting a large net across this market that you've described to ensure you're getting as much actionable data as possible. So once this is set up, this is what it starts to look like.\n\nSo in this example, AudienceScope Discover has been running and has been discovering accounts and people on my behalf. And once this is an action, you see a summary of how many discovered accounts it has detected. And, again, these are new to me. So they are not on my target list. They might not even be in my CRM. These are new accounts that I don't currently have in my Influ2 programs for targeting. It's going to tell me how many people with intent, and remember, this is usually a one to one ratio. It's the person showing intent that puts these accounts on your radar.\n\nSo you'll see how many people with intent we've detected. You'll see how many extended buying group members we have filled in at those accounts that we've surfaced. And then we'll even highlight of this universe of people now how many I have not yet put into a program in Influ2 to begin targeting with contact-level ads, which is essentially a net new opportunity for me to expand my targeting.\n\nSo let's take a look at what this looks like. Okay. This is diverting from the space theme for just a minute. In this example, Lena Brandt is the individual that is showing intent. We detected her contact-level intent signal because she was searching for intent data providers, which is a specifically relevant topic to my business.\n\nSo we see Lena, and I have this filtered for not in CRM and not in a program. So I'm focusing on net new opportunity that was not on my radar that was detected by AudienceScope Discover. So I see Lena, but I also see her account. So I know where she works. I know some basic information about this account. So where is it located? How big is it? A link to their website as well as a description for how this account actually fits into the market criteria that I just defined a a few moments ago. I also see the extended buying group.\n\nSo not only are we seeing Lena who conducted research, now we also see relevant contacts at this account that I can put into my programs to nurture further and create those additional intent signals, those additional moments of engagement that my sales team can use to connect and hopefully convert. There's a few other ways that you can action on this.\n\nSo you can actually set up automatic syncing of these newly discovered contacts and accounts to your CRM or MAP. And I'll use Salesforce as an example, but there's a few different ways to configure this depending on your data infrastructure and your team's workflow. For example, I can say, anytime we detect a new account or a new contact, I want that to automatically come through Salesforce as a new lead. I can give it permission to create contacts at existing accounts, or I can give it full capability to actually create contacts and accounts that don't exist yet.\n\nSo you have many layers of control to ensure that this information is not only accessible and actionable for you within Influ2, you can also set it up to keep your CRM up to up to date. Another thing that you can think through, as far as how you action on this is whether or not you want to send these early intent signals over to your sales team to take action on immediately or not. And what's the difference there?\n\nWell, we believe at Influ2 that every intent signal is valuable because it is a is a measured moment where somebody is conducting research on something that's relevant to your business. So if you have the team set up and the bandwidth and the flow, you could say anytime Discover detects these contact-level intent signals, I wanna go ahead and push it to sales. I want it to show up in their signal center. I want them to receive notifications that someone in their universe is showing intent.\n\nOr you could decide that the first step is for the marketing team to put this full buying group into a program to begin nurturing, and that's the moment that sales will start receiving additional engagement signals. So you have that full level of control here. So let's say now I've discovered Lena. I've received her account. We've filled in the buying group.\n\nNow what? I'm gonna go ahead and put this full buying group, this this account in my Influ2 program. I'm gonna start targeting them with contact-level ads. I have a really amazing buying journey mapped out across channels that's going to nurture them based on their specific actions. And once I've done that, you'll see that it's now indicating that all of these individuals have in fact been added to a program, and it's starting to pull in those new engagement or intent signals that I've started to create through the engagement in my program.\n\nSo Lena was the first person, the first early intent signal, but we've actually successfully created more engagement, more intent through our programs, which is indicated here by these new signals from other members of the buying group. So big opportunity to take those first early intent signals, begin nurturing them to create more opportunities for sales to reach out and convert. And back to one of the examples that Scott shared in the beginning, we all know that a lot of buyers do research often on their own before typically your sales team is ever reaching out.\n\nAnd this is why catching that first intent signal from Lena, that first indication that there's something happening at this account is so critical and why nurturing the full buying group from there is what unlocks the ability to get your brand on their radar and actually create this additional intent. So once this is set up, there's now a universe of people that I am nurturing, and targeting in my Influ2 programs. I'm targeting them with contact-level ads and listening for additional intent.\n\nDiscover is continuing to run in the background to detect any additional intent that surfaces across my universe. Again, people on planets that I don't know anything about, and you get a full view of how this breaks down. So I'll call out a few specific elements here. We talked a lot about the relationship between contact-level intent signals and sales taking action in the beginning, and you actually have an at-a-glance view of essentially how successful that is for you right now.\n\nSo you can see of all the intent signals that AudienceScope has detected, how many of them have actually been act. Individually acted on or followed up by your sales team, how many were skipped, Maybe ones that they haven't taken action on yet. So you have a really quick view to run this analysis on, do I have an alignment problem that we need to assess? Or have I actually achieved this motion of trust where these intent signals are getting passed to sales and they're actually taking action because they have the full context they need?\n\nYou can see at-a-glance the top accounts that are showing intent and whether or not those were ones that started on your target list or ones that we discovered for you. You'll see a breakdown of what topics your audience is most interested in based on the intent signals that we've collected as well as signals broken down by type.\n\nSo if you remember from the slides, detecting contact-level intent across search, third-party content, who's coming to your website, who's posting on LinkedIn about relevant topics, and we also detect job changes once we have some of those individuals in targeting. So that was very first exposure to AudienceScope. I'm gonna stop sharing and put the slides back up.\n\nOkay. Amazing. Well, I've seen a lot of engagement in the chat, so I hope you all have been asking your questions as they come up. With that, I want to invite our panelists back up and actually hand the reins over to you, Anna, as I know you wanna break down these use cases a little bit more.","Introducing AudienceScope Discover & live demo",{"id":2026,"timecode":2027,"transcript":2028,"selected":15,"title":2029},1235,"33:15","Yep. Thank you, Kaela. I'm overwhelmed by the amount of questions that we have. Thank you everyone so much for being engaged and asking. We'll make sure to answer as many as possible. Kaela, maybe at the end, we can also do, like, a little q and a where you can answer the most asked question. How does this work? How is this possible? Because I was really tempted to say, well, we have space. We acquired space acknowledging.\n\nBut but, yeah, it's, I think we should just give it another. Give it a minute for that explanation at the end. And our team is going through the questions right now, so, be sure that they will be answered. Okay. Use case. So what do you do? What do you do with this? Right? You now have this technology. You can find accounts that are showing intent, but you're definitely starting somewhere. Right?\n\nSo I think the majority of ABMers can confirm that usually you start with actual list that you that you have already predefined. And very often, this list is very wishful. Sometimes this list is just top, Fortune 100 accounts, in the industry provided to you by your sales team. So it's really, you know, if you're not very strategic with how you select a list of accounts, it's really hard to figure out where to start.\n\nSo I think when you do have that list of accounts, it's important, like, the signals that AudienceScope is able to provide can give you guidance, can help you prioritize, can help you build journeys for those specific people who are engaging, and start working that list with your sales immediately. Because I think the the main problem of ABM bringing results and showing results that are actual revenue is the fact that salespeople take a long time to actually start working those accounts, to start reacting to those signals.\n\nAnd I think the contact-level layer of those signals really allows you to to to align with them immediately.\n\nYeah. I totally agree with you, Anna. Right? I think with this one, for me, the big unlock is really what happens after you have that target account list. Right? And now really the reps can see who's, at those accounts and and who's showing intent, plus the rest of the buying group from what we just saw from Kaela, including the ones that, you know, we weren't prioritizing before or even targeting.\n\nAnd to your point, right, that triggers a whole new set of workflows and journeys, and now we can run ads to these new contacts, with messaging that's relevant to their role in their buying group, and then also being able to add them to the right sequences and calling cadences. So it's really like the same target account list, but now sales knows who to start with and who to bring into the conversation.\n\nI might just, step back a bit on this too, since I'm here for the industry commentary on it. You know, one of the things that I've been focused on this past year is what I, am calling the 2026 word of the year in MarTech, which is context. You know, we hear it in all sorts of different context. You know, but really to me, like, particularly in, you know, B2B and account-based marketing motions, what you're really looking for is what I call the golden context, which is this, like, intersection between, well, I mean, three very different lenses of valuable data.\n\nYou know, there's, the the customer context. Right? A specific person who's showing intent, what are they engaged with? Very important, you know, that is a person, not just an account. But then we've got the second lens of, like, okay, well, we're really trying to, you know, understand for the company's context, who do you wanna sell to, which is, you know, what you were showing there, Kaela, Discover, lets you describe in plain language, you know.\n\nAnd then this third level of systems context, which is like, okay, when you've got that context, you know, of the customer, you understand the context of your company, it's well established, How do you make sure all of your systems are able to take advantage of that? And certainly, there's a ton you can do directly here in Influ2, but also what's great is this can also be distributed throughout your tech stack, so that every tool, really has the ability to act on it.\n\nAnd when you look at it through that lens, like this this contact-level intent, I mean, it is a massive upgrade to customer context that flows through into systems such as your CRM, you know, perhaps marketing automation, sales engagement, you know, obviously, advertising you're talking about, website personalization, even, like, events and customer success. And so even just this core use case of, like, lever. Leveraging this with, you know, like, an existing well defined list, I think it's a pretty big upgrade to context.","Putting contact-level intent to work with existing accounts",{"id":2031,"timecode":2032,"transcript":2033,"selected":15,"title":2034},1236,"38:16","It is. It really is. Okay. Thank you. Thank you for sharing your perspective. Moving on to the next use case. Let's say you want to explore new industries. How many of you have ever been in a situation where, you know, your growth goals are growing, you already covered the entirety of your, selected accounts. You're like, how. Where where else do people need us? Where else in the universe should we go? And very often, figuring out which industry to explore is really a betting game because you. What do you do? You go, you see who your competitors have sold to. You make assumptions.\n\nWhat are the process like? You go through interviews and you you invest money in figuring out who is your, what. Is there a demand there? Is that industry a good fit for us? And I think contact-level intent is such a shortcut to understanding whether there is demand within this industry for a product like yours that gives you. That not just gives you the understanding of, hey. Yeah. There is demand, but it actually gives you an action point that you can go and explore whether this demand is worth your time and worth your attention.\n\nSo for me, I. It's, I wouldn't say life changing, but that's the word I'm thinking of right now. But, yeah, I've, I. I've been through a few processes of exploring new industries, and it's such a heavy. Task heavy job. And I think it could be a lot faster and a lot easier to do it in this way. Do you agree?\n\nYeah. I would say so. We had something similar at Indico Data too. So I mentioned earlier before that we targeted your your enterprises that were, over 10,000, employee accounts. Indico Data is very focused within the insurance space. So, generally, we thought of our target accounts as, you know, your big accounts like your State Farms, your MetLife or Allstates. Right? Ones that everyone thinks of.\n\nBut there's a whole segment in insurance called MGAs, which are managing general agents, and they do very similar things to what your traditional carrier does. It's just they're basically like a a mini insurance company that acts on behalf of, your your bigger traditional carriers. And, really, these MGAs have less than 50 employees.\n\nSo, you know, your headcount filter would never include them, but they are within kind of. They they have the same pain points, that that our use cases could solve for. So, really, with with contact-level intent, this really starts to surface, when when we see kind of certain activities. So if you think about it this way. Right? If you have a VP of underwriting from an MGA and she's reading a few blog posts, on our website addressing, you know, underwriting capacity and a case study from one of our customers, With account-level intent, like, we'll never see this account. Right?\n\nBecause they they don't exist in our CRM. We never targeted them. But with people-level intent, we are now able to see them. Sales sees her name, her title, and really everything that she's engaged with, and now we have more of a reason to reach out. So it's. I know it's not really a new industry, but it's almost like an adjacent segment that that we were able to tap into. And, again, this wasn't really one account that we were looking at. This was an entire segment that it's a new opportunity. for us entirely.\n\nYou just said that, you know, company size filter wouldn't. Would just remove them from your list. And I think that is becoming a lot more widespread, I think, because with AI and the company. The type of companies that we have right now, I think the headcount is really going down in many industries.\n\nYeah.\n\nAnd. But they still have the budget. Right? They still have the budget. So the size of the company is not, maybe sometimes is not the main indicator these days.\n\nRight. Exactly.\n\nYeah. I kind of love. Yeah. I mean, yeah, just, you know, as you're exploring adjacent segments, you know, whether they're, you know, scale industry, but, like, yeah, you know, those, like, very hard firmographic filters. In many ways, right, they're encoding yesterday's assumptions about your market. And, yeah, Caroline, your, like, MGA story there is, like, a perfect example. Like, you know, this this headcount filter would, like. You know, I would be like a bouncer turning away the. most interesting guests that you want at. your party.\n\nRight?\n\nYou know? And so, yeah, people-level level intent showing you where the market actually is.\n\nSure.\n\nnot where your spreadsheet thinks it is.\n\nYeah. Right. Okay. The next use case, you don't wanna make you wanna make sure you don't miss opportunities. Right? I, I can tell you. I think timing is so important and knowing the right timing is very, very hard for us. You could be showing them the best ads. You could be treating them at a party. You could be doing anything. You can be doing everything right.\n\nBut if it's not budgeting season and it's not in their budget, they just can't buy. Or if they have, changes in their, in their team, there's nothing you can do. Like, they just. They have their hands tied. So having, that intent throughout your TAM makes it a lot easier for us to pick up on opportunities and on the timing where there is something going on and there is motion inside of that account. And this is the person who's doing it, basically, who's sending the signal.\n\nSo I, I've I've gone through a similar situation where we were. Would only focus on a batch of accounts for a while. But then after we started, you know, looking outside of our of our batch, we, could identify a lot more opportunities. But that was, that was done through targeting, and I think intent is gonna is gonna work in a very, very similar way.\n\nYeah. Your target list, it's like a. It it it is. I don't know why I've got this, like, party theme on my mind. It's all fire alarms and parties, which we wanna see how those are related. But, you know, right, like, a target list should not be a velvet rope. It's a window. It's a sliding window. And so, yeah, you know, the best opportunity of your course might actually be an account you didn't even think to invite.\n\nBecause it had 399 people, not 400 people working there. And you're like, not good enough. Get one more.\n\nSomething I wanna add to that I think sticks out to me in this this example is when we think about what these signals are, so the very first moment that someone's on a planet indicating early intent, it's your. It's an indicator that something there is happening. They're likely just starting their research. And so to your point of, like, you can't. You shouldn't miss that signal. The timing is so important. Is that's your window to get your brand on their radar. And oftentimes, as soon as you start conducting research, you have a shortlist. Right?\n\nYou have the brands you know, the ones that are already on your radar, and if you miss that window to actually get your brand on their radar, then by the time they're making a decision, you're not even on their shortlist.\n\nNo. Yeah. I really I really agree with that.\n\nIt's a competitive advantage moment. Yes. Do not miss this.\n\nRight.\n\nYep.\n\nSure.\n\nYep.\n\nAlright. And sometimes your list of accounts is just too big. Right? You have capacity. You have budget. You have your sales team that can work with a specific number of people at the same time. So I think it's a a no brainer use case when, hey, we could sell to a lot a lot of companies, but we can't actually target 10 thousands and hundreds of thousands of companies, whatever.\n\nBut, an intent just gives you gives you that insight. Should we should we speed up? I think you guys agree. Right? The panel agrees.\n\nDefinitely.\n\nAnd, sometimes you don't have a list of account at all. You don't know who you're going after. Maybe you're just starting out. Maybe, you need some guidance. You don't have enough data to make assumptions to to. Especially if you don't have enough data to make a good assumption of what your spreadsheet should look like. You end up picking, well, who's on the fortune 500 list? Whatever. Let's just try that.\n\nSo I think this is a very good, opportunity for you to find that direction.\n\nYeah. I mean, I think of a target. You know, I'm a sort of an experimentation oriented person. So, you know, to me, like, a target account list is a hypothesis. And particularly if it's large. Yeah. I mean, contact-level intent is gonna be what tells you what part of that hypothesis is proving through, like, right now, you know, certainly who in those accounts to start with. I don't know.\n\nI mean, like, you know, we're we're in this age of intelligence, and I think one of the great things about that is, like, we don't have to, like, have everything, like, perfectly controlled, you know, manually through a spreadsheet. We're gonna let the market actually tell us which accounts, you know, truly deserve the attention at the moment because we know who in them wants something very specific.\n\nYep. Yay. That's it. That's the release.","Finding new markets, catching opportunities & prioritizing accounts",{"id":2036,"timecode":2037,"transcript":2038,"selected":15,"title":2039},1237,"48:08","Yeah. Thank you all for sharing your insights and Anna for breaking down the various use cases. It's been really fun to kind of start at, like, current state, break that down a little bit, showcase what's new, talk a little bit how about how to use it. So thank you to our full panel. I appreciate all of you guys being here. A few things before we wrap up. There has been so much engagement in the chat, so thank you, thank you for not only being here but asking thoughtful questions. I know the team has been working to make sure each question has been answered.\n\nI have a few that I'll answer because I think that they will actually touch on many of the questions that we've received, and most of them are around how this works. So the first question that I'll kind of touch on was about how to ensure that the intent signals you're getting back as a customer or user of AudienceScope are relevant to your business. In that chat experience, you saw us defining market criteria, but the AudienceScope capability at its core is configured on keywords.\n\nSo you actually have full capability to configure the topics and the keywords that are relevant to your business, and that is how we ensure that all those signals that we're bringing back when we saw that somebody was searching for intent data providers, for example, is relevant to you. So that is a full level of control and configurability that you have within the AudienceScope capability. Kind of like building on the how it works, so we've gotten some questions on, like, where do these signals come from?\n\nAudienceScope leverages the same advertising technology that underpins the full Influ2 platform, but essentially just adds this additional keyword filtering that I just mentioned too. And this means that rather than trying to match with all of the target buyers across these ad channels, keywords are used to indicate you are only looking to match with people who are actively searching or reading about certain topics. And rather than displaying an ad to them, in this case, through these matches, the information is brought back through AudienceScope as a signal.\n\nAnd this is only targeting people who have previously signed up and provided personal data and consent on these first party platforms. So that's a little bit of an explanation that hopefully addresses a lot of the how it works questions. If you have more questions, we would love to talk with you more, so make sure you follow-up and we will get you over to our team to make sure that all of your questions are answered.\n\nOkay. I think it is time for the giveaway. So I mentioned we had a handful of prizes lined up for all of you. We are going to pick 10 people at random, to receive the Jellycats. We will follow-up with you after the webinar. But we are going to give away this very amazing telescope, and I think the team is going to do the drawing. Let me hear back. Let's see. Drum roll, please. We're putting it through. Here we go. Alright. Congratulations to Colleen Duggan. You have received. You will receive this telescope.\n\nOur team will follow-up with you and make sure we have all the information to ship this over to you, but congratulations. Thank you for following along and engaging, and I hope you guys enjoyed this space theme and all of the content that we've shared today. So with that, that concludes our webinar. Thank you again. If you haven't already, I would love for you to scan this QR code and check out our what's new from Influ2 where we have even more information showcased around AudienceScope Discover.\n\nSo with that, I hope everybody has a great rest of your day.\n\nBye.\n\nThanks.\n\nThank. you, everyone. Have a good day.","Audience questions, how signals work & closing",[2041,2044,2047,2050],{"id":2042,"text":2043},272,"Account-level intent tells you where to look, not who to contact.",{"id":2045,"text":2046},273,"Named buyer intent makes signals actionable for Sales.",{"id":2048,"text":2049},274,"Early intent helps you reach buyers before they shortlist vendors.",{"id":2051,"text":2052},275,"Contact-level intent helps prioritize accounts and uncover new opportunities.",{"id":2054,"documentId":2055,"url":2056},2979,"v6mlw5jewhfbxvt7kpjedx1g","https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fback_webinar_12_13a833af63\u002Fback_webinar_12_13a833af63.png",[2058,2099,2139],{"orderDate":2059,"id":2060,"documentId":2061,"title":2062,"slug":2063,"previewImage":2064},"2026-08-13",146,"xzis5c0k5g6jglakc7au3ahc","Forrester B2B Summit: Orchestrate Your ABM Around the Main Characters, Not the Extras","orchestrate-abm-around-main-characters",{"id":2065,"name":2066,"alternativeText":15,"caption":15,"width":2067,"height":2067,"formats":2068,"hash":2093,"ext":20,"mime":23,"size":2094,"url":2095,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":2096,"updatedAt":2096,"documentId":2097,"publishedAt":2098,"focalPoint":15},2891,"1080х1080-Orchestrate Your ABM Around the Main Characters.png",1080,{"large":2069,"small":2075,"medium":2081,"thumbnail":2087},{"ext":20,"url":2070,"hash":2071,"mime":23,"name":2072,"path":15,"size":2073,"width":17,"height":17,"sizeInBytes":2074},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f\u002Flarge_1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f.png","large_1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f","large_1080х1080-Orchestrate Your ABM Around the Main Characters.png",531.9,531896,{"ext":20,"url":2076,"hash":2077,"mime":23,"name":2078,"path":15,"size":2079,"width":27,"height":27,"sizeInBytes":2080},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f\u002Fsmall_1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f.png","small_1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f","small_1080х1080-Orchestrate Your ABM Around the Main Characters.png",179.26,179260,{"ext":20,"url":2082,"hash":2083,"mime":23,"name":2084,"path":15,"size":2085,"width":35,"height":35,"sizeInBytes":2086},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f\u002Fmedium_1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f.png","medium_1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f","medium_1080х1080-Orchestrate Your ABM Around the Main Characters.png",336.31,336313,{"ext":20,"url":2088,"hash":2089,"mime":23,"name":2090,"path":15,"size":2091,"width":43,"height":43,"sizeInBytes":2092},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f\u002Fthumbnail_1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f.png","thumbnail_1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f","thumbnail_1080х1080-Orchestrate Your ABM Around the Main Characters.png",32.38,32379,"1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f",117.16,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002F1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f\u002F1080h1080_Orchestrate_Your_ABM_Around_the_Main_Characters_969345b87f.png","2026-08-13T14:54:08.746Z","ne6rdi6v68z0anq2g57k3e3b","2026-08-13T14:54:08.748Z",{"orderDate":2100,"id":2101,"documentId":2102,"title":2103,"slug":2104,"previewImage":2105},"2026-06-05",144,"e938er4x1tiq31bx8w6lb9b0","Forrester x Influ2: A New Hope for B2B Marketing","new-hope-for-b2b-marketing",{"id":2106,"name":2107,"alternativeText":15,"caption":15,"width":2067,"height":2067,"formats":2108,"hash":2133,"ext":20,"mime":23,"size":2134,"url":2135,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":2136,"updatedAt":2136,"documentId":2137,"publishedAt":2138,"focalPoint":15},2854,"1080x1080-Post Forrester webinar.png",{"large":2109,"small":2115,"medium":2121,"thumbnail":2127},{"ext":20,"url":2110,"hash":2111,"mime":23,"name":2112,"path":15,"size":2113,"width":17,"height":17,"sizeInBytes":2114},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_1080x1080_Post_Forrester_webinar_317d57c44a\u002Flarge_1080x1080_Post_Forrester_webinar_317d57c44a.png","large_1080x1080_Post_Forrester_webinar_317d57c44a","large_1080x1080-Post Forrester webinar.png",603.04,603038,{"ext":20,"url":2116,"hash":2117,"mime":23,"name":2118,"path":15,"size":2119,"width":27,"height":27,"sizeInBytes":2120},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_1080x1080_Post_Forrester_webinar_317d57c44a\u002Fsmall_1080x1080_Post_Forrester_webinar_317d57c44a.png","small_1080x1080_Post_Forrester_webinar_317d57c44a","small_1080x1080-Post Forrester webinar.png",183.14,183135,{"ext":20,"url":2122,"hash":2123,"mime":23,"name":2124,"path":15,"size":2125,"width":35,"height":35,"sizeInBytes":2126},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_1080x1080_Post_Forrester_webinar_317d57c44a\u002Fmedium_1080x1080_Post_Forrester_webinar_317d57c44a.png","medium_1080x1080_Post_Forrester_webinar_317d57c44a","medium_1080x1080-Post Forrester webinar.png",372.05,372051,{"ext":20,"url":2128,"hash":2129,"mime":23,"name":2130,"path":15,"size":2131,"width":43,"height":43,"sizeInBytes":2132},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_1080x1080_Post_Forrester_webinar_317d57c44a\u002Fthumbnail_1080x1080_Post_Forrester_webinar_317d57c44a.png","thumbnail_1080x1080_Post_Forrester_webinar_317d57c44a","thumbnail_1080x1080-Post Forrester webinar.png",30.85,30845,"1080x1080_Post_Forrester_webinar_317d57c44a",179.36,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002F1080x1080_Post_Forrester_webinar_317d57c44a\u002F1080x1080_Post_Forrester_webinar_317d57c44a.png","2026-06-08T12:21:45.916Z","youyv06soh2nich5tup1ve0o","2026-06-08T12:21:45.917Z",{"orderDate":2140,"id":2141,"documentId":2142,"title":2143,"slug":2144,"previewImage":2145},"2026-05-14",140,"p76tbvspvzpsbhne4lc1yeuf","Why GTM Orchestration Breaks Without Contact-Level Execution","why-gtm-orchestration-breaks-without-contact-level-execution",{"id":2146,"name":2147,"alternativeText":15,"caption":15,"width":2067,"height":2067,"formats":2148,"hash":2173,"ext":20,"mime":23,"size":2174,"url":2175,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":2176,"updatedAt":2176,"documentId":2177,"publishedAt":2178,"focalPoint":15},2828,"1080х1080-Orchestration-webinar-1.png",{"large":2149,"small":2155,"medium":2161,"thumbnail":2167},{"ext":20,"url":2150,"hash":2151,"mime":23,"name":2152,"path":15,"size":2153,"width":17,"height":17,"sizeInBytes":2154},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_1080h1080_Orchestration_webinar_1_6ecbe3825b\u002Flarge_1080h1080_Orchestration_webinar_1_6ecbe3825b.png","large_1080h1080_Orchestration_webinar_1_6ecbe3825b","large_1080х1080-Orchestration-webinar-1.png",468.55,468547,{"ext":20,"url":2156,"hash":2157,"mime":23,"name":2158,"path":15,"size":2159,"width":27,"height":27,"sizeInBytes":2160},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_1080h1080_Orchestration_webinar_1_6ecbe3825b\u002Fsmall_1080h1080_Orchestration_webinar_1_6ecbe3825b.png","small_1080h1080_Orchestration_webinar_1_6ecbe3825b","small_1080х1080-Orchestration-webinar-1.png",157.99,157991,{"ext":20,"url":2162,"hash":2163,"mime":23,"name":2164,"path":15,"size":2165,"width":35,"height":35,"sizeInBytes":2166},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_1080h1080_Orchestration_webinar_1_6ecbe3825b\u002Fmedium_1080h1080_Orchestration_webinar_1_6ecbe3825b.png","medium_1080h1080_Orchestration_webinar_1_6ecbe3825b","medium_1080х1080-Orchestration-webinar-1.png",295.98,295977,{"ext":20,"url":2168,"hash":2169,"mime":23,"name":2170,"path":15,"size":2171,"width":43,"height":43,"sizeInBytes":2172},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_1080h1080_Orchestration_webinar_1_6ecbe3825b\u002Fthumbnail_1080h1080_Orchestration_webinar_1_6ecbe3825b.png","thumbnail_1080h1080_Orchestration_webinar_1_6ecbe3825b","thumbnail_1080х1080-Orchestration-webinar-1.png",28.13,28125,"1080h1080_Orchestration_webinar_1_6ecbe3825b",106.7,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002F1080h1080_Orchestration_webinar_1_6ecbe3825b\u002F1080h1080_Orchestration_webinar_1_6ecbe3825b.png","2026-05-14T12:10:47.779Z","wayw7ekyuw709oza7q55j0h5","2026-05-14T12:10:47.780Z",1793971679960]