Synergies Between RevTech & Buying Group Marketing

Joe McNeill, Chief Revenue Officer at Influ2, join the Revenue Generator Podcast to discuss the intersection between rev tech and buying group marketing. Organizations not only need to be more efficient with their commercial spending, but they also need to specifically target those personas that matter the most to them. In reality, it’s usually more than one person involved in the B2B buying process, and marketing to them all means having relevant messaging for each person.

In this episode discusses synergies between rev tech and buying group marketing, and the benefits each brings to the other.