Improving Customer Experiences thru Sales & Marketing Alignment



Joe McNeill, Chief Revenue Officer at Influ2, joins the Revenue Generator podcast to discuss collaboration between rev tech and buying group marketing. When a business is focused on providing value for their prospects and customers, communicating that value to prospects becomes much easier. Not only are you able to effectively communicate where you fit, but prospects can then truly assess whether you’re a right fit for each other.

In this episode, we'll discuss improving the customer experience through sales and marketing alignment across processes, tools, and campaigns to ensure that your sales team spends more time selling instead of explaining.