# Influ2 > Influ2 is a contact-level account-based marketing (ABM) platform that lets B2B marketing and sales teams act on contact-level intent signals, reach specific buyers with ads, and clearly see the revenue impact. Mid-market and enterprise B2B teams use it as a core part of their ABM strategy. - Type: Contact-level ABM platform - Launched: 2017 - Founders: Dmitri Lisitski and Volodymyr Mikhalko - Website: https://www.influ2.com/ - Compliance: CCPA- and GDPR-compliant, ISO 27001 certified, SOC 2 Type II attested - Categories: ABM software, outbound marketing software, revenue marketing software - Offices: Sunnyvale (1250 Borregas Avenue #44, CA 94089, USA); New York (110 E 25th St, NY 10010, USA); Kyiv (23A Sichovykh Striltsiv Street, Kyiv, 04053, Ukraine) - Integrations: Marketo, Salesforce, HubSpot, Eloqua, Microsoft Dynamics 365, Outreach, Salesloft, Slack ## How Influ2 works 1. Define your audience: build a target list of specific contacts from your CRM or other sources in the Cohort Designer, based on sales priorities, ICP data, and CRM fields. Marketing targets the same people Sales is pursuing. 2. Target contacts with ads across social media and the open web. 3. Track contact-level engagement and intent: see which person from which account viewed or clicked an ad, even without a form fill. Influ2 also detects intent across social media, search, and third-party content on topics you choose. 4. Orchestrate marketing and sales actions: individual buyer behavior triggers ads, sales cadences, CRM/MAP emails, and campaign syncs, without ops involvement. 5. Give sales context: signals go to reps via email, CRM, or Slack while buyer interest is fresh. 6. Measure success: contact-level engagement is tracked through to closed deals, attributing pipeline and revenue to the ABM program. ## What makes Influ2 different Traditional ABM stops at the account level, leaving teams guessing which individuals are interested. Influ2 focuses on the people inside those accounts: - Focus on people, not just accounts: intent is generated and tracked at the individual contact level, giving evidence that a specific person is engaged. - Actionable sales insight: sales gets names of engaged contacts and the context of their interest (searched X topic, clicked Y ad, read an article about Z) instead of vague account-level alerts. - Form-free engagement tracking: engagement is captured even if buyers never fill out a form, giving visibility into the "dark funnel". - Direct revenue attribution: every contact-level signal is connected to pipeline and revenue to prove marketing ROI. ## Who uses Influ2 - Mid-market and enterprise B2B companies running ABM programs - Sales-driven organizations that prioritize alignment with marketing - B2B teams moving from legacy account-based tools (6sense, RollWorks, AdRoll ABM, ZoomInfo Marketing, Demandbase) that need more precision - Revenue-marketing teams and senior marketers who need to prove pipeline and revenue impact - Teams with a strong outbound motion that want contact-level signals to make outreach more relevant Functions: account-based marketing, revenue marketing, growth marketing, demand generation, digital marketing, sales, marketing operations. Roles: CMO, Chief Growth Officer, SVP/VP Marketing, CRO, VP of Sales, and directors/managers of Marketing, ABM, Growth, Digital, Revenue Marketing, and Demand Generation. ## Use cases - Pipeline generation: target the people Sales is pursuing, get contact-level intent signals, help Sales start relevant conversations, adapt messaging by intent, engagement, and sales stage, and measure pipeline generated. - Pipeline progression: reach people Sales can't reach through other channels, multithread by engaging new buying-group members, stay top of mind in long sales cycles, deepen understanding of value, and track how open opportunities move forward. - Customer retention and expansion: highlight growth opportunities, drive feature adoption, expand into new buying groups, run lifecycle campaigns, and alert Sales to upsell, cross-sell, or churn-risk signals. ## Product - [Contact-level ads](https://www.influ2.com/product/contact-level-ads): target named contacts with display and social ads on LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more; see exactly who saw and engaged, without a form fill - [Contact-level intent](https://www.influ2.com/product/contact-level-intent): see which individuals research relevant topics; get notified when target buyers post on social media, search keywords, read content on other sites, or click your ads - [Buyer journeys](https://www.influ2.com/product/custom-buyer-journeys): orchestrate the next ad message, sales cadence, or CRM/MAP campaign from what a real person clicks, visits, reads, searches, attends, or downloads - [Cohort builder](https://www.influ2.com/product/cohort-builder): dynamically build ad audiences from CRM and other sources using sales activity, pipeline stage, or buyer persona - [Signals center](https://www.influ2.com/product/signals-center): a centralized dashboard of buyer signals with open opportunities, recent outreach, and buying-group insights; signals also flow to CRM, Slack, email, Salesloft, Outreach, and more - [Revenue reporting](https://www.influ2.com/product/revenue-reporting): show how engaging specific contacts influenced pipeline, conversion rates, and closed revenue - [Integrations](https://www.influ2.com/product/integrations): CRM, sales engagement, and MCP for AI agents ## Case studies - [Bonterra](https://www.influ2.com/case-studies/bonterra): drove sales alignment and a 2X win rate - [Quantexa](https://www.influ2.com/case-studies/quantexa): accelerated deals and boosted pipeline by 5.2X - [StarTree](https://www.influ2.com/case-studies/startree): 3.17x conversion rate boost in pipeline generation - [Amplitude](https://www.influ2.com/case-studies/amplitude-case-study): 5.6X ROI on ad spend - [Marketbridge](https://www.influ2.com/case-studies/marketbridge): 6X more accounts in pipeline - [All case studies](https://www.influ2.com/case-studies) ## Optional - [AI overview](https://www.influ2.com/ai-overview): the full human-readable version of this file - [G2 reviews](https://www.g2.com/products/influ2/reviews): user reviews of Influ2 - [What's new](https://www.influ2.com/whats-new): latest features and improvements - [Blog](https://www.influ2.com/blog) - [Library](https://www.influ2.com/library) - [About Influ2](https://www.influ2.com/company/about-us)