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It’s our secret weapon.”\",\"caption\":\"Director of Marketing, Global IT Consulting Firm\",\"alignment\":\"left\"}},{\"id\":\"306d6-U5hp\",\"type\":\"paragraph\",\"data\":{\"text\":\"Some of the most sophisticated marketing teams don’t want the competition to know what’s driving their success.\"}},{\"id\":\"nfsP2gjSv0\",\"type\":\"paragraph\",\"data\":{\"text\":\"One global IT consulting firm, trusted by the world’s top tech and Fortune 500 innovators, needed a way to prove and improve their marketing impact at the individual level.\"}},{\"id\":\"YA8E-eFLn_\",\"type\":\"paragraph\",\"data\":{\"text\":\"They found the answer in Influ2.\"}},{\"id\":\"iTQVLWw0lu\",\"type\":\"raw\",\"data\":{\"html\":\"\u003Ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https:\u002F\u002Fwww.youtube.com\u002Fembed\u002FfPiV4Xp0Q4M?si=fW6CyaWQcy4y02KT\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen>\u003C\u002Fiframe>\"}},{\"id\":\"Hn4OvwPxVF\",\"type\":\"mediaLib\",\"data\":{\"name\":\"mediaLibraryStrapi\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"XTK3OmlEwG\",\"type\":\"paragraph\",\"data\":{\"text\":\"The company had previously invested in a well-known ABM platform, but it wasn’t enough. Leadership wanted more transparency and precision. Despite broad account-level targeting, they \u003Cb>lacked visibility into who within those accounts was actually engaging\u003C\u002Fb>.\"}},{\"id\":\"fV1VgREkN7\",\"type\":\"paragraph\",\"data\":{\"text\":\"Campaigns would show impressions and clicks, but the insights stopped there, leaving Marketing unsure if they were reaching the right decision-makers and Sales without meaningful data to follow up. Attribution was murky, personalization was limited, and the \u003Cb>disconnect between marketing efforts and sales execution\u003C\u002Fb> grew more frustrating over time.\"}},{\"id\":\"qT6DxWLG50\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Leadership began to question the ROI of their ABM investments\u003C\u002Fb> and pushed the team to find a solution that could offer contact-level clarity and tighter alignment across the funnel.\"}},{\"id\":\"XhZ7oA1LRT\",\"type\":\"paragraph\",\"data\":{\"text\":\"“They wanted to know who they were going after—and we couldn’t answer that question,” says the Director of Marketing at a Global IT Consulting Firm. “That’s what led us to Influ2.”\"}},{\"id\":\"g5biBXoofi\",\"type\":\"paragraph\",\"data\":{\"text\":\"Despite running campaigns to target accounts, the marketing team couldn’t identify which specific people were engaging. Sales wanted more actionable insights. 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Instead of relying on account intent alone, they prioritized known decision-makers and influencers to ensure their campaigns reached the right people within target accounts.\"}},{\"id\":\"uUG2P5-lEq\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Real-Time Sales Alerts & Follow-Up Process\u003C\u002Fb>\"}},{\"id\":\"xu3YjEiMXM\",\"type\":\"paragraph\",\"data\":{\"text\":\"When contacts engaged with ads, \u003Cb>Influ2 triggered real-time alerts\u003C\u002Fb>, which flowed to SDRs and sellers through email and Salesforce. The team built a tight internal playbook around these signals: reps were expected to follow up within hours using outreach that reflected the ad the contact had seen.\"}},{\"id\":\"aGZd4yjnbm\",\"type\":\"paragraph\",\"data\":{\"text\":\"“A click is when the follow-up begins. 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With \u003Cb>match rates over 40%, hundreds of clicks\u003C\u002Fb>, and \u003Cb>thousands of impressions per campaign\u003C\u002Fb>, Influ2 consistently delivered both insight and impact. \"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"8vNFdNc_zW\",\"type\":\"paragraph\",\"data\":{\"text\":\"In enterprise sales, clarity and coordination are everything. This customer ditched guesswork for precision—turning contact-level insights into smarter campaigns, faster follow-up, and tighter alignment between Marketing and 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how Influ2 helped make it happen:\"}},{\"id\":\"SFme50duQK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Contact-level visibility\u003C\u002Fb> → Identify exactly who is engaging, not just which accounts\",\"\u003Cb>\u003Cb>Faster sales follow-up\u003C\u002Fb> \u003C\u002Fb>→ Real-time alerts lead to immediate, personalized outreach\",\"\u003Cb>\u003Cb>Stronger pipeline impact\u003C\u002Fb>\u003C\u002Fb> → Influ2 campaigns have influenced millions in pipeline and consistently outperform cold outreach\",\"\u003Cb>Aligned sales and marketing\u003C\u002Fb> → Shared data and coordinated workflows connect campaigns directly to revenue\",\"\u003Cb>Proven ROI\u003C\u002Fb> → Clear attribution builds executive trust and validates marketing’s impact\"]}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"T5DpoGFelj\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, they achieved powerful results:\"}},{\"id\":\"q-Kn1HCTnO\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2169,\"name\":\"Perficient-IMG03.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1360,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Perficient_IMG_03_71f7f2e189\u002Flarge_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"large_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Perficient-IMG03.png\",\"path\":null,\"size\":42.69,\"width\":1000,\"height\":358,\"sizeInBytes\":42694},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Perficient_IMG_03_71f7f2e189\u002Fsmall_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"small_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Perficient-IMG03.png\",\"path\":null,\"size\":17.79,\"width\":500,\"height\":179,\"sizeInBytes\":17789},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Perficient_IMG_03_71f7f2e189\u002Fmedium_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"medium_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Perficient-IMG03.png\",\"path\":null,\"size\":29.68,\"width\":750,\"height\":268,\"sizeInBytes\":29682},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Perficient_IMG_03_71f7f2e189\u002Fthumbnail_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"thumbnail_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Perficient-IMG03.png\",\"path\":null,\"size\":6.9,\"width\":245,\"height\":88,\"sizeInBytes\":6900}},\"hash\":\"Perficient_IMG_03_71f7f2e189\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":55.32,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FPerficient_IMG_03_71f7f2e189\u002FPerficient_IMG_03_71f7f2e189.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-18T16:13:27.007Z\",\"updatedAt\":\"2025-08-18T16:13:27.007Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"9wbyjHO-eS\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Nearly\u003Cb> 1 in 7 decision-makers clicked \u003C\u002Fb>directly on targeted ads\",\"\u003Cb>$42.7M in influenced wins \u003C\u002Fb>in just\u003Cb> 7 months\u003C\u002Fb>\",\"51x ROI, \u003Cb>$51 return for every $1 spent \u003C\u002Fb>on Influ2 ads\"]}},{\"id\":\"1sIGkHXXq3\",\"type\":\"paragraph\",\"data\":{\"text\":\"\\\"\u003Cb>My heart would break if we didn’t have Influ2\u003C\u002Fb>. Without it, we’d be stuck with the basics like calls, emails, and generic account-level targeting. But that’s just not enough. We need smarter, more precise ways to reach the people who matter most,\\\" says the Director of Marketing at the Global IT Consulting Firm.\"}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About the Customer\",\"level\":2}},{\"id\":\"C68p4TnLIX\",\"type\":\"paragraph\",\"data\":{\"text\":\"This global IT consulting firm is a trusted partner to many organizations, including Fortune 500 enterprises. It helps clients modernize operations, enhance agility, and position themselves for long-term success in a rapidly evolving digital landscape.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-09-11T16:14:13.274Z","2025-08-20T15:40:07.764Z","2025-07-31T19:55:36.610Z","{\"time\":1755534186250,\"blocks\":[{\"id\":\"DPePwINLth\",\"type\":\"paragraph\",\"data\":{\"text\":\"They’ve redefined their demand generation strategy with Influ2, \u003Cb>replacing account-level ambiguity with contact-level precision\u003C\u002Fb> to engage the right decision-makers. By aligning sales and marketing with real-time engagement signals, they accelerated follow-up, strengthened pipeline influence, and validated marketing’s impact at the executive level. In just seven months, they influenced $42.7M in wins, achieved a \u003Cb>51x ROI\u003C\u002Fb>, and drove nearly 1 in 7 decision-makers to click directly on targeted ads. Today, \u003Cb>Influ2 is their “secret weapon,”\u003C\u002Fb> powering smarter outreach, measurable results, and a competitive edge they don’t want rivals to know about.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-20","ff1ggod1oe3mu31fo3ryqkfo",{"id":187,"metaTitle":188,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":189},456,"Global IT Firm’s Secret Weapon: Influ2 Contact-Level Ads",false,{"id":191,"title":192,"description":193,"linkedin_url":15,"image":15,"avatar":194},1097,"Anonymous","Director of Marketing at Global IT Consulting Firm",{"id":195,"name":196,"alternativeText":15,"caption":15,"width":197,"height":198,"formats":199,"hash":214,"ext":20,"mime":23,"size":215,"url":216,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":217,"updatedAt":217,"documentId":218,"publishedAt":219,"focalPoint":15},2063,"Screenshot 2025-07-31 at 3.39.10 PM.png",572,552,{"small":200,"thumbnail":207},{"ext":20,"url":201,"hash":202,"mime":23,"name":203,"path":15,"size":204,"width":27,"height":205,"sizeInBytes":206},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f\u002Fsmall_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f","small_Screenshot 2025-07-31 at 3.39.10 PM.png",118.09,483,118085,{"ext":20,"url":208,"hash":209,"mime":23,"name":210,"path":15,"size":211,"width":212,"height":43,"sizeInBytes":213},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f\u002Fthumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f","thumbnail_Screenshot 2025-07-31 at 3.39.10 PM.png",13.52,162,13522,"Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f",25.73,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FScreenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f\u002FScreenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","2025-07-31T19:39:38.453Z","i5avjx1zkorbxzc4kwa2jdp6","2026-02-02T17:13:34.842Z",{"id":221,"name":222,"alternativeText":15,"caption":15,"width":223,"height":224,"formats":225,"hash":241,"ext":20,"mime":23,"size":242,"url":243,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":244,"updatedAt":244,"documentId":245,"publishedAt":219,"focalPoint":15},2174,"Case Study Logos.png",507,80,{"small":226,"thumbnail":233},{"ext":20,"url":227,"hash":228,"mime":23,"name":229,"path":15,"size":230,"width":27,"height":231,"sizeInBytes":232},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Case_Study_Logos_06d13b6d7a\u002Fsmall_Case_Study_Logos_06d13b6d7a.png","small_Case_Study_Logos_06d13b6d7a","small_Case Study Logos.png",3.45,79,3452,{"ext":20,"url":234,"hash":235,"mime":23,"name":236,"path":15,"size":237,"width":238,"height":239,"sizeInBytes":240},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Case_Study_Logos_06d13b6d7a\u002Fthumbnail_Case_Study_Logos_06d13b6d7a.png","thumbnail_Case_Study_Logos_06d13b6d7a","thumbnail_Case Study Logos.png",1.58,245,39,1579,"Case_Study_Logos_06d13b6d7a",1.09,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCase_Study_Logos_06d13b6d7a\u002FCase_Study_Logos_06d13b6d7a.png","2025-08-20T15:37:49.074Z","nipkzi79hq5h2lpfyswruyy9",{"id":247,"title":248,"slug":249,"description":15,"content":250,"createdAt":180,"updatedAt":251,"publishedAt":252,"headline":15,"conclusion":253,"orderDate":254,"documentId":255,"seo":256,"featuring":259,"companyLogo":319},75,"How Bonterra Used Contact-Level Ads to Drive Sales Alignment and 2x Win Rates","bonterra","{\"time\":1756296885096,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"\\\"Contact-level advertising is 100% the future of ABM. Once we saw the demo, it was clear this was a gap in our tech stack.\\\"\",\"caption\":\"Justin Lopez, ABM Manager at Bonterra\",\"alignment\":\"left\"}},{\"id\":\"U-9GypdUhK\",\"type\":\"paragraph\",\"data\":{\"text\":\"Smaller teams. Bigger goals. Bonterra’s ABM team was under pressure to prove marketing impact, accelerate pipeline, and keep Sales tightly aligned—all while supporting a mission-driven organization serving the public good. \"}},{\"id\":\"NTSKes2aMs\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra made the shift to contact-level advertising, giving its team the ability to reach real decision-makers, deliver timely buyer signals, and execute full-funnel campaigns that drive measurable outcomes across Sales and Marketing.\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"przxRAmRrd\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https:\u002F\u002Fwww.bonterratech.com\u002F\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Bonterra\u003C\u002Fa> is a leading social good software company serving nonprofits, corporations, and public agencies. Bonterra needed a way to prioritize the right prospects, prove influence, and enable sales to move quickly.\"}},{\"id\":\"KZP1j2rB8A\",\"type\":\"paragraph\",\"data\":{\"text\":\"Before Influ2, Bonterra’s ABM team struggled to answer a fundamental question: \u003Ci>Are we reaching our buyers?\u003C\u002Fi>\"}},{\"id\":\"DlsV4h5RsT\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra's targeting served ads at the account-level, and while web traffic rolled in, there was no clear way to measure if the right people (the actual decision-makers) were engaging. \"}},{\"id\":\"Rk8KNsxuKs\",\"type\":\"paragraph\",\"data\":{\"text\":\"“What kept me up at night before Influ2 was not being able to confidently say to leadership that we were reaching our decision-makers.” — Justin Lopez, ABM Manager at Bonterra \"}},{\"id\":\"zWH15v1-Vm\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2113,\"name\":\"Bonterra-IMG12 (2).png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1772,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_12_2_75c637e92b\u002Flarge_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"large_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":379.45,\"width\":1000,\"height\":466,\"sizeInBytes\":379448},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_12_2_75c637e92b\u002Fsmall_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"small_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":112.9,\"width\":500,\"height\":233,\"sizeInBytes\":112895},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_12_2_75c637e92b\u002Fmedium_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"medium_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":229.93,\"width\":750,\"height\":350,\"sizeInBytes\":229929},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_12_2_75c637e92b\u002Fthumbnail_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"thumbnail_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":34.01,\"width\":245,\"height\":114,\"sizeInBytes\":34007}},\"hash\":\"Bonterra_IMG_12_2_75c637e92b\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":911.26,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_12_2_75c637e92b\u002FBonterra_IMG_12_2_75c637e92b.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-08T16:47:57.624Z\",\"updatedAt\":\"2025-08-08T16:47:57.624Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"BTW-02XYHY\",\"type\":\"paragraph\",\"data\":{\"text\":\"The turning point came when Bonterra’s leadership noticed a hyper-personalized ad. \\\"We saw our company name on an ad—that kind of personalization immediately piqued our interest,” said Justin. “Once we saw the demo, it was clear this was a gap in our tech stack.”\"}},{\"id\":\"I7o4OZeNhp\",\"type\":\"paragraph\",\"data\":{\"text\":\"From that moment, Bonterra began building its contact-level engagement engine using Influ2.\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"N9eygSjbHy\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra moved beyond broad account targeting and built a contact-level engagement engine that focused only on actual decision-makers and key influencers. The shift made every step—from ad click to outreach—measurable, coordinated, and fast.\"}},{\"id\":\"D8AQdz9BM9\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 1: Targeting people, not just accounts\u003C\u002Fb>\"}},{\"id\":\"9myPCahKp4\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra funnels 6Sense accounts lists into Influ2 to prioritize accounts based on buying stage, then builds high-value segments with 5–15 stakeholders per account.\"}},{\"id\":\"56NE_VH9Qr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The team uses Influ2’s \u003Cb>Cohort Designer \u003C\u002Fb>to build precise audience segments from tailored account lists designed to meet specific outreach goals.\"}},{\"id\":\"LofKPJoUTI\",\"type\":\"paragraph\",\"data\":{\"text\":\"In the first half of the year, they focused on three high-value cohorts:\"}},{\"id\":\"S4pekDziLq\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Customer expansion\",\"Competitive knockout\",\"Live events\"]}},{\"id\":\"Vnb_KgAWoj\",\"type\":\"paragraph\",\"data\":{\"text\":\"Campaigns were launched with tailored messaging for each cohort, at each stage of the journey, and the data spoke for itself.\"}},{\"id\":\"UQZSuAgcP4\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2180,\"name\":\"Bonterra-IMG16.png\",\"alternativeText\":null,\"caption\":null,\"width\":4240,\"height\":2142,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_16_6d2a7aab10\u002Flarge_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"large_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG16.png\",\"path\":null,\"size\":368.79,\"width\":1000,\"height\":505,\"sizeInBytes\":368794},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_16_6d2a7aab10\u002Fsmall_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"small_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG16.png\",\"path\":null,\"size\":125.27,\"width\":500,\"height\":253,\"sizeInBytes\":125269},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_16_6d2a7aab10\u002Fmedium_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"medium_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG16.png\",\"path\":null,\"size\":232.69,\"width\":750,\"height\":379,\"sizeInBytes\":232691},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_16_6d2a7aab10\u002Fthumbnail_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"thumbnail_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG16.png\",\"path\":null,\"size\":42.46,\"width\":245,\"height\":124,\"sizeInBytes\":42455}},\"hash\":\"Bonterra_IMG_16_6d2a7aab10\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":876.48,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_16_6d2a7aab10\u002FBonterra_IMG_16_6d2a7aab10.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-27T12:11:50.407Z\",\"updatedAt\":\"2025-08-27T12:11:50.407Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"YAv_sWsjWu\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>We reached 80% of the buying committee,\u003C\u002Fb>” said Justin Lopez, ABM Manager at Bonterra. “We knew we were getting to the right people with the right message.”\"}},{\"id\":\"3KLD_PKzpX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 2: \u003C\u002Fb>\u003Cb>Campaigns that click, from first glance to closed won\u003C\u002Fb>\"}},{\"id\":\"pQT2ONG46B\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra didn’t just hit “launch” on campaigns. They built intentional, full-funnel strategies with Influ2 that turned attention into action, and clicks into pipeline. Each campaign was designed to meet prospects where they were in their journey and move them closer to a conversation with a team member. \"}},{\"id\":\"GEUnqSTd5S\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here are a few that stood out:\"}},{\"id\":\"wAwUNQy8Nb\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Customer Expansion Campaign\u003C\u002Fb>: Ran targeted campaigns to deepen relationships with existing customers. Over four months, the campaign generated nineteen influenced opportunities, including four closed-won deals.\"}},{\"id\":\"51Ir8gFFmD\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2181,\"name\":\"Bonterra-IMG13.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_13_a4100db0dc\u002Flarge_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"large_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG13.png\",\"path\":null,\"size\":213.44,\"width\":1000,\"height\":409,\"sizeInBytes\":213437},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_13_a4100db0dc\u002Fsmall_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"small_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG13.png\",\"path\":null,\"size\":76.8,\"width\":500,\"height\":205,\"sizeInBytes\":76801},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_13_a4100db0dc\u002Fmedium_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"medium_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG13.png\",\"path\":null,\"size\":139.78,\"width\":750,\"height\":307,\"sizeInBytes\":139776},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_13_a4100db0dc\u002Fthumbnail_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"thumbnail_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG13.png\",\"path\":null,\"size\":26.86,\"width\":245,\"height\":100,\"sizeInBytes\":26856}},\"hash\":\"Bonterra_IMG_13_a4100db0dc\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":314.04,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_13_a4100db0dc\u002FBonterra_IMG_13_a4100db0dc.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-27T12:14:24.554Z\",\"updatedAt\":\"2025-08-27T12:14:24.554Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"GVM0QlX6C_\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Competitive Knockout Campaign\u003C\u002Fb>: Built competitor-focused ads that cut through the noise and engaged hard-to-reach buyers.\"}},{\"id\":\"bHFbYBobQn\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2182,\"name\":\"Bonterra-IMG14.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_14_4dea3ee440\u002Flarge_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"large_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG14.png\",\"path\":null,\"size\":141.02,\"width\":1000,\"height\":409,\"sizeInBytes\":141022},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_14_4dea3ee440\u002Fsmall_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"small_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG14.png\",\"path\":null,\"size\":56.74,\"width\":500,\"height\":205,\"sizeInBytes\":56744},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_14_4dea3ee440\u002Fmedium_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"medium_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG14.png\",\"path\":null,\"size\":98.07,\"width\":750,\"height\":307,\"sizeInBytes\":98067},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_14_4dea3ee440\u002Fthumbnail_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"thumbnail_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG14.png\",\"path\":null,\"size\":21.62,\"width\":245,\"height\":100,\"sizeInBytes\":21621}},\"hash\":\"Bonterra_IMG_14_4dea3ee440\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":132.68,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_14_4dea3ee440\u002FBonterra_IMG_14_4dea3ee440.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-27T12:14:44.434Z\",\"updatedAt\":\"2025-08-27T12:14:44.434Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"-Xc6NRywUk\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Event Activation Promotion Campaigns\u003C\u002Fb>: Activated campaigns around key in-person events to boost brand awareness, drive booth visits, and extend engagement beyond the show floor.\"}},{\"id\":\"dilKtaTCG3\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2110,\"name\":\"Bonterra-IMG06.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_06_26e30f9138\u002Flarge_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"large_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG06.png\",\"path\":null,\"size\":422.34,\"width\":1000,\"height\":409,\"sizeInBytes\":422342},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_06_26e30f9138\u002Fsmall_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"small_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG06.png\",\"path\":null,\"size\":132.15,\"width\":500,\"height\":205,\"sizeInBytes\":132151},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_06_26e30f9138\u002Fmedium_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"medium_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG06.png\",\"path\":null,\"size\":261.13,\"width\":750,\"height\":307,\"sizeInBytes\":261125},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_06_26e30f9138\u002Fthumbnail_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"thumbnail_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG06.png\",\"path\":null,\"size\":41.3,\"width\":245,\"height\":100,\"sizeInBytes\":41297}},\"hash\":\"Bonterra_IMG_06_26e30f9138\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":1288.13,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_06_26e30f9138\u002FBonterra_IMG_06_26e30f9138.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-08T16:43:55.534Z\",\"updatedAt\":\"2025-08-08T16:43:55.534Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"lql2n6scOD\",\"type\":\"paragraph\",\"data\":{\"text\":\"“I’m going all-in on using Influ2 for events this year. We target attendee lists to boost awareness, get people to our booth, and ultimately generate more pipeline.” — Justin Lopez, ABM Manager at Bonterra\"}},{\"id\":\"zIq8ueIfPx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 3: \u003C\u002Fb>\u003Cb>Why Sales never misses a signal\u003C\u002Fb>\"}},{\"id\":\"2oaZA2e8-c\",\"type\":\"paragraph\",\"data\":{\"text\":\"Alignment is part of Bonterra’s entire ABM workflow.\"}},{\"id\":\"nF1_-AD7ZJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a contact engages with an Influ2 ad, that signal flows directly into a dedicated Slack channel monitored by Sales. They’re able to see \u003Ci>who\u003C\u002Fi> engaged and \u003Ci>what\u003C\u002Fi> they engaged with, so reps can tailor their outreach with precision. If a rep doesn’t follow up within 24 hours, Sales leadership steps in.\"}},{\"id\":\"aYzIufBzrY\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2115,\"name\":\"Bonterra-IMG12 (3).png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1324,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_12_3_ba424539a9\u002Flarge_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"large_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":51.23,\"width\":1000,\"height\":348,\"sizeInBytes\":51226},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_12_3_ba424539a9\u002Fsmall_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"small_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":22.36,\"width\":500,\"height\":174,\"sizeInBytes\":22364},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_12_3_ba424539a9\u002Fmedium_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"medium_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":35.5,\"width\":750,\"height\":261,\"sizeInBytes\":35503},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_12_3_ba424539a9\u002Fthumbnail_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"thumbnail_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":9.14,\"width\":245,\"height\":85,\"sizeInBytes\":9142}},\"hash\":\"Bonterra_IMG_12_3_ba424539a9\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":42.57,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_12_3_ba424539a9\u002FBonterra_IMG_12_3_ba424539a9.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-08T16:49:19.060Z\",\"updatedAt\":\"2025-08-08T16:49:19.060Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"la8FBaPEg_\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Prospects who clicked on an ad were much more likely to respond to an SDR’s outreach,” Justin shared. “That kind of engagement made a huge difference.”\"}},{\"id\":\"gez2R-9mBx\",\"type\":\"paragraph\",\"data\":{\"text\":\"Once a prospect shows meaningful engagement – defined by Bonterra as a click of an ad or viewing all ads in the ad journey – they are added into the Salesloft sequence with messaging mapped to their interactions. No cold emails. No guesswork. Just a timely, relevant follow-up that moves deals forward.\"}},{\"id\":\"0dkhM7z5-I\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 4: How alignment fueled full-funnel results\u003C\u002Fb>\"}},{\"id\":\"nm4yWR5xxp\",\"type\":\"paragraph\",\"data\":{\"text\":\"After each campaign, Bonterra's marketing team delivers a full performance review to Sales, Marketing, and senior leadership. These include:\"}},{\"id\":\"--0yMhi_vH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Influ2 ad metrics (reach, impressions, clicks)\",\"Sales follow-up data from Salesloft\",\"Handoff rates and meetings booked\"]}},{\"id\":\"i__6AOi596\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We report a \u003Cb>90–95% handoff success rate\u003C\u002Fb> directly to leadership. That level of Sales follow-through just wasn’t happening before Influ2.”\"}},{\"id\":\"-oSg0qO4YU\",\"type\":\"paragraph\",\"data\":{\"text\":\"These campaign results didn’t just influence pipeline—they influenced the business. Bonterra now uses Influ2 performance data to align quarterly ABM priorities, secure budget for future initiatives, and demonstrate cross-functional success to senior leadership.\"}},{\"id\":\"H56uG1B0lA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 helped our marketing team earn the trust and respect of Sales,” said Justin Lopez, ABM Manager at Bonterra. “I didn’t just loop Sales in—they had a seat at the table. From ad messaging to which job titles we targeted, they were involved at every step. That level of collaboration built stronger buy-in and alignment. As a result, we now have a steady stream of in-ICP prospects coming in 7 days a week.\\\"\"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"hdJKHNQCl0\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra built a connected, scalable GTM motion. Contact-level advertising gave both Sales and Marketing the clarity, confidence, and momentum to move in sync.\"}},{\"id\":\"S7fLmGodvE\",\"type\":\"paragraph\",\"data\":{\"text\":\"Now they’re scaling that success with campaigns that convert, create deeper engagement, and give both teams a clear view of what’s working.\"}},{\"id\":\"-cfYn1yEUC\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how you can apply Bonterra's playbook:\"}},{\"id\":\"p3TUPrWIwN\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Prove ROI with \u003Cb>contact-level ad engagement \u003C\u002Fb>\",\"Trigger fast follow-up\u003Cb> \u003C\u002Fb>with \u003Cb>real-time Sales alerts\u003C\u002Fb>\",\"\u003Cb>Prioritize \u003C\u002Fb>\u003Cb>the \u003Ci>right\u003C\u002Fi> buyers\u003C\u002Fb>—not just the right accounts\",\"\u003Cb>Align ad journeys to funnel stag\u003C\u002Fb>e for stronger conversions\",\"Turn top-performing ad messaging into\u003Cb> Salesloft follow-ups\u003C\u002Fb>\"]}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"qM4GFi2_ua\",\"type\":\"paragraph\",\"data\":{\"text\":\"By aligning Sales and Marketing around contact-level engagement, Bonterra unlocked measurable, repeatable success across the funnel.\"}},{\"id\":\"w4Li0XN9PS\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 isn’t just a marketing tool,” said Justin Lopez, ABM Manager at Bonterra. “It’s how we get Sales in front of decision-makers who actually want to talk.”\"}},{\"id\":\"3_yftXGgl0\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2111,\"name\":\"Bonterra-IMG09.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2328,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_09_db2f929209\u002Flarge_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"large_Bonterra_IMG_09_db2f929209\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG09.png\",\"path\":null,\"size\":72.68,\"width\":1000,\"height\":613,\"sizeInBytes\":72683},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_09_db2f929209\u002Fsmall_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"small_Bonterra_IMG_09_db2f929209\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG09.png\",\"path\":null,\"size\":29.91,\"width\":500,\"height\":306,\"sizeInBytes\":29906},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_09_db2f929209\u002Fmedium_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"medium_Bonterra_IMG_09_db2f929209\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG09.png\",\"path\":null,\"size\":50.5,\"width\":750,\"height\":459,\"sizeInBytes\":50501},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_09_db2f929209\u002Fthumbnail_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"thumbnail_Bonterra_IMG_09_db2f929209\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG09.png\",\"path\":null,\"size\":11.56,\"width\":245,\"height\":150,\"sizeInBytes\":11557}},\"hash\":\"Bonterra_IMG_09_db2f929209\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":93.38,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_09_db2f929209\u002FBonterra_IMG_09_db2f929209.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-08T16:44:38.154Z\",\"updatedAt\":\"2025-08-08T16:44:38.154Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"chn-WPaRDl\",\"type\":\"paragraph\",\"data\":{\"text\":\"And the numbers back it up:\"}},{\"id\":\"PfDuGdaS10\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>91% sales-marketing handoff rate\u003C\u002Fb>\",\"\u003Cb>80% of buying committees reached\u003C\u002Fb>\",\"\u003Cb>39.7% increase in opportunity conversion rate\u003C\u002Fb>\",\"\u003Cb>2x higher win rate\u003C\u002Fb> compared to cold outreach\",\"\u003Cb>2.5x increase in deal value\u003C\u002Fb>\",\"907% ROI, \u003Cb>$9 return for every $1 spent \u003C\u002Fb>on Influ2 ads\"]}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About Bonterra\",\"level\":2}},{\"id\":\"bCU0NbBYl8\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2106,\"name\":\"Bonterra-IMG11.png\",\"alternativeText\":null,\"caption\":null,\"width\":4596,\"height\":2572,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Bonterra_IMG_11_e3c36bb2e5\u002Flarge_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"large_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Bonterra-IMG11.png\",\"path\":null,\"size\":128.15,\"width\":1000,\"height\":560,\"sizeInBytes\":128151},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Bonterra_IMG_11_e3c36bb2e5\u002Fsmall_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"small_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Bonterra-IMG11.png\",\"path\":null,\"size\":47.06,\"width\":500,\"height\":280,\"sizeInBytes\":47058},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Bonterra_IMG_11_e3c36bb2e5\u002Fmedium_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"medium_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Bonterra-IMG11.png\",\"path\":null,\"size\":85.4,\"width\":750,\"height\":420,\"sizeInBytes\":85396},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Bonterra_IMG_11_e3c36bb2e5\u002Fthumbnail_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"thumbnail_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Bonterra-IMG11.png\",\"path\":null,\"size\":17.05,\"width\":245,\"height\":137,\"sizeInBytes\":17050}},\"hash\":\"Bonterra_IMG_11_e3c36bb2e5\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":228.24,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FBonterra_IMG_11_e3c36bb2e5\u002FBonterra_IMG_11_e3c36bb2e5.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-08T16:42:05.848Z\",\"updatedAt\":\"2025-08-08T16:42:05.848Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"oMqlRyyzyM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https:\u002F\u002Fwww.bonterratech.com\u002F\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Bonterra\u003C\u002Fa> is a leading social good software company empowering nonprofits, public agencies, and impact-driven organizations with technology that fuels their missions. With Influ2, Bonterra added a precision layer to their ABM strategy—helping Sales and Marketing work in sync, accelerate pipeline, and engage the right stakeholders at key accounts.\"}},{\"id\":\"AbENUhJD8e\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Location\u003C\u002Fb>: Austin, TX\",\"\u003Cb>Industry\u003C\u002Fb>: Technology, Nonprofit SaaS\",\"\u003Cb>Size\u003C\u002Fb>: 1,001-5,000 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2026-09-16T13:59:42.552Z","2026-09-16T14:00:36.417Z","{\"time\":1756154666473,\"blocks\":[{\"id\":\"g6jTEIfX5X\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra transformed their ABM strategy with Influ2, moving beyond account-level targeting to a contact-first model built on real-time engagement signals and seamless sales alignment. The result? Bigger deals, faster wins, and a marketing strategy Sales trusts.\"}},{\"id\":\"sgAsU98Hfu\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>Contact-level engagement has completely changed how we do ABM.\u003C\u002Fb>” — Justin Lopez, ABM Manager at Bonterra\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-26","sesti0xk0f5bxvvcok00ex0e",{"id":257,"metaTitle":258,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":189},1531,"Aligning Sales and Marketing Around Buyer Signals—Bonterra",{"id":260,"title":261,"description":262,"linkedin_url":263,"image":264,"avatar":289},4424,"Justin Lopez","ABM Manager at 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Marketbridge Scaled Contact-Level Ads—Without Losing the Human Touch","marketbridge","{\"time\":1756132042539,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“Influ2 is so unique—it lets Marketing meet Sales where they need to be, with the right message, to the right buyer, at the right time.” \",\"caption\":\"Amy Grucela, SVP of Marketing Strategy\",\"alignment\":\"left\"}},{\"id\":\"SCu2hKgtxW\",\"type\":\"paragraph\",\"data\":{\"text\":\"Smaller teams. Tighter budgets. Higher stakes. Today’s GTM leaders are being asked to do more with less—and Marketbridge, a leading growth marketing agency, proves \u003Cb>you don’t have to choose between precision and scale—or between data-driven results and meaningful human connection.\u003C\u002Fb>\"}},{\"id\":\"6SsH20GxIW\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, \u003Ca href=\\\"https:\u002F\u002Fmarketbridge.com\u002F\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Marketbridge\u003C\u002Fa> built a smarter contact-level advertising framework—one that delivers real buyer signals, relevant ad journeys, and meaningful marketing moments that actually move pipeline for their clients.\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"CU69m526Y7\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge works across industries, verticals, and complex buying groups—but the challenge is always the same: \u003Cb>smarter targeting in a world full of noise\u003C\u002Fb>. Their goal is to help clients connect with the right people, show real impact, and make Sales’ job easier.\"}},{\"id\":\"InG7IwKYsc\",\"type\":\"paragraph\",\"data\":{\"text\":\"Traditional ABM tools were falling short. They needed something more precise to:\"}},{\"id\":\"65XGxh12_O\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Target specific stakeholders across client accounts \",\"Deliver contact-level engagement signals that sellers could act on\",\"Launch campaigns built to engage complex buying groups\",\"Seamlessly integrate with each client’s existing tech stack\"]}},{\"id\":\"VDUNtTzMFo\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We needed to solve one of our clients’ biggest challenges—how to \u003Cb>surgically target\u003C\u002Fb> the right people,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “With Influ2, we know exactly who we’re reaching and who’s engaging.”\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"N9eygSjbHy\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>A scalable framework that flexes and scales\u003C\u002Fb>, Marketbridge used Influ2 to build a repeatable, multi-layered approach to precision targeting—one that enabled them to meet each client’s needs without sacrificing efficiency or control.\"}},{\"id\":\"eojzyFhcW1\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 1: Strategy on Autopilot—(Almost)\u003C\u002Fb>\"}},{\"id\":\"9myPCahKp4\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Marketbridge transforms strategy into action—from persona mapping to real-time sales signals—enabling them to move fast without losing focus.\"}},{\"id\":\"pd6UyvOZ98\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2045,\"name\":\"Marketbridge Case_img1.png\",\"alternativeText\":null,\"caption\":null,\"width\":3154,\"height\":1956,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Marketbridge_Case_img1_577a16556d\u002Flarge_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"large_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Marketbridge Case_img1.png\",\"path\":null,\"size\":78.77,\"width\":1000,\"height\":620,\"sizeInBytes\":78771},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Marketbridge_Case_img1_577a16556d\u002Fsmall_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"small_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Marketbridge Case_img1.png\",\"path\":null,\"size\":29.92,\"width\":500,\"height\":310,\"sizeInBytes\":29924},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Marketbridge_Case_img1_577a16556d\u002Fmedium_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"medium_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Marketbridge Case_img1.png\",\"path\":null,\"size\":52.54,\"width\":750,\"height\":465,\"sizeInBytes\":52536},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Marketbridge_Case_img1_577a16556d\u002Fthumbnail_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"thumbnail_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Marketbridge Case_img1.png\",\"path\":null,\"size\":11.27,\"width\":245,\"height\":152,\"sizeInBytes\":11274}},\"hash\":\"Marketbridge_Case_img1_577a16556d\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":76.06,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FMarketbridge_Case_img1_577a16556d\u002FMarketbridge_Case_img1_577a16556d.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-07-30T19:14:40.484Z\",\"updatedAt\":\"2025-07-30T19:14:40.484Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"_0Y6M-Avm6\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2 they can:\"}},{\"id\":\"p3GWge5DGH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Map buying committees and intent signals\",\"Sync dynamic contact lists into Influ2\",\"Launch persona and stage-based ad journeys\",\"Send real-time engagement data to Sales\"]}},{\"id\":\"3KLD_PKzpX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 2: Content that Actually Feels Relevant\u003C\u002Fb>\"}},{\"id\":\"uVYji_5ps_\",\"type\":\"paragraph\",\"data\":{\"text\":\"Forget the one-size-fits-none approach. Marketbridge uses Influ2 to deliver content that feels relevant—tailored to the buyer’s role, their stage in the journey, and how they engage over time.\"}},{\"id\":\"YYROB0C341\",\"type\":\"paragraph\",\"data\":{\"text\":\"They follow a clear structure to meet each persona with the right message at the right moment:\"}},{\"id\":\"kGrwyj-0_r\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness\u003C\u002Fb>: Problem-led messaging to drive familiarity\",\"\u003Cb>Consideration\u003C\u002Fb>: Role-specific product and solution content\",\"\u003Cb>Decision\u003C\u002Fb>: ROI-focused assets, case studies, and customer proof\"]}},{\"id\":\"ucXn1rdjmA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We design campaigns around specific personas and adapt the ad journey based on how each person engages over time,” says Bailey Creeden, Senior Media Buyer at Marketbridge. “It’s just like a nurture stream—but with ads.”\"}},{\"id\":\"zIq8ueIfPx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 3: Real-Time Sales Signals\u003C\u002Fb>\"}},{\"id\":\"Vh1ZLaaO_A\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a CMO clicks three times in a week, Sales isn’t left guessing—they’re already reaching out. They get the full story in Salesforce, Slack, or HubSpot, so sellers always know who is active, what they clicked, and how to follow up.\"}},{\"id\":\"OYr9Footow\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2046,\"name\":\"Marketbridge Case_img1 (2).png\",\"alternativeText\":null,\"caption\":null,\"width\":3154,\"height\":1822,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Marketbridge_Case_img1_2_94f8f15783\u002Flarge_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"large_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":135.72,\"width\":1000,\"height\":578,\"sizeInBytes\":135715},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Marketbridge_Case_img1_2_94f8f15783\u002Fsmall_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"small_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":52.43,\"width\":500,\"height\":289,\"sizeInBytes\":52426},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Marketbridge_Case_img1_2_94f8f15783\u002Fmedium_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"medium_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":93.67,\"width\":750,\"height\":433,\"sizeInBytes\":93666},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Marketbridge_Case_img1_2_94f8f15783\u002Fthumbnail_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"thumbnail_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":19.1,\"width\":245,\"height\":142,\"sizeInBytes\":19099}},\"hash\":\"Marketbridge_Case_img1_2_94f8f15783\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":107.06,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FMarketbridge_Case_img1_2_94f8f15783\u002FMarketbridge_Case_img1_2_94f8f15783.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-07-30T19:15:04.377Z\",\"updatedAt\":\"2025-07-30T19:15:04.377Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"zKTacfFeu4\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Sales gets notified instantly and knows exactly who to reach out to, what resonated, and how to steer the conversation,” says Maggie Forbush, Media Coordinator at Marketbridge. “No other platform has given us that level of clarity.”\"}},{\"id\":\"EtkhLzpSe-\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 4: Insights That Sharpen Your Strategy\u003C\u002Fb>\"}},{\"id\":\"wwHaxgfBr2\",\"type\":\"paragraph\",\"data\":{\"text\":\"With every campaign Marketbridge runs, Influ2 provides clear insights that clients actually want (yes, really). With the Influ2 Dashboard, Marketbridge can analyze performance by account, campaign, and creative—and turn those insights into immediate strategy upgrades.\"}},{\"id\":\"RdIbGxCHdv\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>The Influ2 dashboard is incredibly intuitive\u003C\u002Fb>,” says Maggie Forbush, Media Coordinator at Marketbridge. “It gives us clear contact, account, and campaign data our clients actually want—making it easy to show what’s working and where to go next.”\"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"_IsTbCqXp5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Today’s GTM teams don’t have time (or budget) to play the “maybe” game. You need to know who to talk to, when they’re ready, and what actually matters.\"}},{\"id\":\"eTaKwqWMEo\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge cracked the code—turning strategy into action and giving Marketing and Sales the green light to move faster, work smarter, and stay perfectly in sync.\"}},{\"id\":\"O-g_ofKczN\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how they do it: \"}},{\"id\":\"SFme50duQK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Start with strategy\u003C\u002Fb> → Define your ICP and target buyers\",\"\u003Cb>Contact-level ad targeting \u003C\u002Fb>→ Reach real people, not just accounts\",\"\u003Cb>Lead with relevance\u003C\u002Fb> → Match content to persona and stage\",\"\u003Cb>Enable Sales in real time\u003C\u002Fb> → Deliver signals they can act on instantly \",\"\u003Cb>Optimize continuously\u003C\u002Fb> → Use insights to scale what works \"]}},{\"id\":\"zBQWtdMynA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 acts as the bridge between our campaigns and our clients’ revenue teams,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It connects marketing efforts directly to what Sales needs to move deals forward.”\"}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"8kStPinnPL\",\"type\":\"paragraph\",\"data\":{\"text\":\"For one standout client campaign, Marketbridge set out to prove that contact-level advertising could do more than just reach the right people—it could drive real momentum through the funnel.\"}},{\"id\":\"ymHK7nK01u\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2100,\"name\":\"Marketbridge-IMG03.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2328,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Marketbridge_IMG_03_0574a9dc29\u002Flarge_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"large_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Marketbridge-IMG03.png\",\"path\":null,\"size\":74.5,\"width\":1000,\"height\":613,\"sizeInBytes\":74500},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Marketbridge_IMG_03_0574a9dc29\u002Fsmall_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"small_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Marketbridge-IMG03.png\",\"path\":null,\"size\":30.98,\"width\":500,\"height\":306,\"sizeInBytes\":30983},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Marketbridge_IMG_03_0574a9dc29\u002Fmedium_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"medium_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Marketbridge-IMG03.png\",\"path\":null,\"size\":52.27,\"width\":750,\"height\":459,\"sizeInBytes\":52274},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Marketbridge_IMG_03_0574a9dc29\u002Fthumbnail_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"thumbnail_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Marketbridge-IMG03.png\",\"path\":null,\"size\":11.68,\"width\":245,\"height\":150,\"sizeInBytes\":11682}},\"hash\":\"Marketbridge_IMG_03_0574a9dc29\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":94.48,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FMarketbridge_IMG_03_0574a9dc29\u002FMarketbridge_IMG_03_0574a9dc29.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-07T17:53:59.672Z\",\"updatedAt\":\"2025-08-07T17:53:59.672Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"T5DpoGFelj\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, they achieved powerful results:\"}},{\"id\":\"pDRsPlAHRZ\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>100% of late-stage deals\u003C\u002Fb> had at least one engaged contact\",\"\u003Cb>41% faster deal velocity\u003C\u002Fb> when contacts engaged with Influ2\",\"\u003Cb>6x more accounts\u003C\u002Fb> entered active pipeline\",\"\u003Cb>19 engaged contacts per deal\u003C\u002Fb> on average\",\"\u003Cb>85% more accounts\u003C\u002Fb> moved into active engagement\",\"\u003Cb>10% of all target accounts converted \u003C\u002Fb>to pipeline\"]}},{\"id\":\"Ptz19ER9h6\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Marketbridge, this campaign validated their approach: when you know exactly who you’re reaching and how they’re engaging, Sales can follow up with confidence and timing that actually drives results.\"}},{\"id\":\"jwkGy2-aGj\",\"type\":\"paragraph\",\"data\":{\"text\":\"👉 \u003Ca href=\\\"https:\u002F\u002Fwww.influ2.com\u002Fblog\u002Fmarketbridge-campaign-spotlight\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">See the full Marketbridge campaign spotlight here\u003C\u002Fa>\"}},{\"id\":\"CPQTob7sjJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"“With Influ2, we’re not just running ads—we’re tracking impact and connecting the dots from click to close,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It’s a complete view of how marketing drives revenue.”\"}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About Marketbridge\",\"level\":2}},{\"id\":\"77oUFe7R8D\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2099,\"name\":\"Marketbridge-IMG04.png\",\"alternativeText\":null,\"caption\":null,\"width\":4596,\"height\":2572,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Marketbridge_IMG_04_c1cd2eab53\u002Flarge_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"large_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Marketbridge-IMG04.png\",\"path\":null,\"size\":392.84,\"width\":1000,\"height\":560,\"sizeInBytes\":392836},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Marketbridge_IMG_04_c1cd2eab53\u002Fsmall_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"small_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Marketbridge-IMG04.png\",\"path\":null,\"size\":118.81,\"width\":500,\"height\":280,\"sizeInBytes\":118806},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Marketbridge_IMG_04_c1cd2eab53\u002Fmedium_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"medium_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Marketbridge-IMG04.png\",\"path\":null,\"size\":239.44,\"width\":750,\"height\":420,\"sizeInBytes\":239441},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Marketbridge_IMG_04_c1cd2eab53\u002Fthumbnail_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"thumbnail_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Marketbridge-IMG04.png\",\"path\":null,\"size\":35.56,\"width\":245,\"height\":137,\"sizeInBytes\":35558}},\"hash\":\"Marketbridge_IMG_04_c1cd2eab53\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":1371.48,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FMarketbridge_IMG_04_c1cd2eab53\u002FMarketbridge_IMG_04_c1cd2eab53.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-08-07T17:53:45.068Z\",\"updatedAt\":\"2025-08-07T17:53:45.068Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"oMqlRyyzyM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https:\u002F\u002Fmarketbridge.com\u002F\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Marketbridge\u003C\u002Fa> helps enterprise brands drive pipeline with data-driven GTM strategies. With Influ2, they’ve added a powerful, human-first layer of contact-level advertising that empowers their clients' sales and marketing teams to move in sync—and win faster.\"}},{\"id\":\"AbENUhJD8e\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Location\u003C\u002Fb>: Bethesda, Maryland\",\"\u003Cb>Industry\u003C\u002Fb>: Business Consulting and Services\",\"\u003Cb>Size\u003C\u002Fb>: 201-500 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-25T14:27:38.138Z","2025-07-30T19:26:52.467Z","{\"time\":1753903937965,\"blocks\":[{\"id\":\"6MMQEKZb1i\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge elevated their go-to-market strategy with Influ2, replacing generic ABM tactics with a contact-level framework that delivered precision targeting, real-time buyer signals, and relevant ad journeys. By bridging the gap between marketing and sales, they scaled campaign impact without sacrificing personalization—leading to \u003Cb>6x more accounts in pipeline\u003C\u002Fb>, a \u003Cb>41% increase in deal velocity\u003C\u002Fb>, and a \u003Cb>94% boost in site engagement\u003C\u002Fb>. 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Discover how Megan Lomazzi and the CipherHealth team harnessed Influ2’s contact-level ads to unlock pipeline growth and revenue expansion:\"}},{\"id\":\"7lWbfVLEdM\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Targeting:\u003C\u002Fb> Reaching 51% of executive champions.\",\"\u003Cb>Pipeline:\u003C\u002Fb> Provided key support in driving an 83% increase in pipeline. \",\"\u003Cb>Revenue:\u003C\u002Fb> 20% increase in influenced revenue versus cold outreach.\",\"\u003Cb>ROI:\u003C\u002Fb> Each dollar spent on Influ2 generated $122.70 in influenced revenue.\"]}},{\"id\":\"iAPs2BTUdO\",\"type\":\"image\",\"data\":{\"file\":{\"id\":988,\"name\":\"CipherHealth-results.png\",\"alternativeText\":null,\"caption\":null,\"width\":2116,\"height\":1174,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Cipher_Health_results_4fd4fb3f53\u002Flarge_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"large_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image\u002Fpng\",\"name\":\"large_CipherHealth-results.png\",\"path\":null,\"size\":65.72,\"width\":1000,\"height\":555,\"sizeInBytes\":65725},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Cipher_Health_results_4fd4fb3f53\u002Fsmall_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"small_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image\u002Fpng\",\"name\":\"small_CipherHealth-results.png\",\"path\":null,\"size\":24.36,\"width\":500,\"height\":277,\"sizeInBytes\":24358},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Cipher_Health_results_4fd4fb3f53\u002Fmedium_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"medium_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_CipherHealth-results.png\",\"path\":null,\"size\":44.91,\"width\":750,\"height\":416,\"sizeInBytes\":44909},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Cipher_Health_results_4fd4fb3f53\u002Fthumbnail_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"thumbnail_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_CipherHealth-results.png\",\"path\":null,\"size\":9.46,\"width\":245,\"height\":136,\"sizeInBytes\":9462}},\"hash\":\"Cipher_Health_results_4fd4fb3f53\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":45.28,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCipher_Health_results_4fd4fb3f53\u002FCipher_Health_results_4fd4fb3f53.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2024-09-11T16:14:07.632Z\",\"updatedAt\":\"2024-09-11T16:14:07.632Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"3BmjWIvltZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"Aligning sales and marketing to drive both new business and expansion was a critical challenge at CipherHealth. The team needed a unified approach to target key decision-makers across complex healthcare buying committees. \"}},{\"id\":\"oSEYKPhASS\",\"type\":\"paragraph\",\"data\":{\"text\":\"Today, Megan and her team have transformed their ad strategy, using Influ2 to boost both engagement and revenue growth with account-based and contact-level ad campaigns.\"}},{\"id\":\"DR3LP6uAka\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We needed a solution that could reach the decision-makers within our buying committees and give our sales team detailed engagement insights for timely, personalized outreach,” Megan explains. “Influ2 made that possible, while seamlessly integrating with our tech stack to avoid manual processes.\\\"\"}},{\"id\":\"dA6ASm2p9U\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how CipherHealth unified their ad strategy with Influ2 to drive results:\"}},{\"id\":\"YZHwFtvfwB\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Advanced Targeting: \u003C\u002Fb>With Influ2, Megan's team could deliver ads directly to the individual contacts they wanted to reach, driving a significant increase in engagement within their buying committees.\",\"\u003Cb>Personalized Ad: \u003C\u002Fb>By delivering ads tailored to each stage of the buying journey, from awareness to decision-making, CipherHealth ensured that their messaging remained relevant and resonated with prospects. \",\"\u003Cb>Optimize Sales Outreach:\u003C\u002Fb> The integration with Slack and Salesloft allowed real-time notifications, alerting the sales team whenever contacts engaged with an ad, and ensuring outreach was timely and impactful.\"]}},{\"id\":\"UYowjhWHwh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s CipherHealth’s step-by-step approach for success:\"}},{\"id\":\"gLU8udSiwA\",\"type\":\"header\",\"data\":{\"text\":\"Step 1: Precision Targeting\",\"level\":3}},{\"id\":\"fA0UYJEiTB\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth’s Ideal Customer Profile (ICP) focuses on US-based health systems, where decision-making is often complex and involves large committees. Leveraging their existing tech stack to pull intent and engagement data, CipherHealth pinpoints where these accounts are in the buying journey, to optimize their marketing efforts toward prospects in the Decision or Purchase stages.\"}},{\"id\":\"5CVD7t0MGp\",\"type\":\"paragraph\",\"data\":{\"text\":\"They complement this strategy with contact databases to identify key decision-makers within these accounts, syncing the information to Salesforce. By integrating Influ2 with Salesforce, CipherHealth easily creates ad journeys tailored to each opportunity stage, enhancing ad engagement and boosting meeting conversion rates.\"}},{\"id\":\"W7Fuk8-pDH\",\"type\":\"paragraph\",\"data\":{\"text\":\"This approach enables CipherHealth to consistently deliver relevant and impactful interactions across their buying groups, \u003Cb>reaching 51% of executive champions.\u003C\u002Fb>\"}},{\"id\":\"4SEcwXIvNW\",\"type\":\"header\",\"data\":{\"text\":\"Step 2: Personalized Ads Based on Intent \",\"level\":3}},{\"id\":\"PDuTbNQxhZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth's marketing team crafted a strategy to personalize ads across the entire buyer journey, from initial awareness to decision-making. They segment ads by use case, delivering ads based on their product solutions to a mix of prospects to drive new business revenue and current clients for cross-sell expansion opportunities.\"}},{\"id\":\"HTd-CxIY-V\",\"type\":\"paragraph\",\"data\":{\"text\":\"By delivering Influ2 ads tailored to each buyer stage, CipherHealth ensures prospects receive relevant messages that resonate with their needs. This tailored approach boosted ad engagement and supported an \u003Cb>83% increase in their pipeline\u003C\u002Fb>.\"}},{\"id\":\"B7F9qQNh0o\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s a more detailed overview of CipherHealth’s ad strategy by intent data:\"}},{\"id\":\"Op8xfVbRDD\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness Stage:\u003C\u002Fb> CipherHealth creates targeted ads for decision-makers early in their journey, addressing buyer pain points like reducing avoidable no-shows and supporting healthcare staff. These campaigns raise awareness and educate buyers about their solutions.\"]}},{\"id\":\"NmvwJXLqUW\",\"type\":\"image\",\"data\":{\"file\":{\"id\":984,\"name\":\"CipherHealth-awareness-creatives.png\",\"alternativeText\":null,\"caption\":null,\"width\":2228,\"height\":1080,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Cipher_Health_awareness_creatives_ccaf1180dc\u002Flarge_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"large_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image\u002Fpng\",\"name\":\"large_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":814.18,\"width\":1000,\"height\":485,\"sizeInBytes\":814181},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Cipher_Health_awareness_creatives_ccaf1180dc\u002Fsmall_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"small_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image\u002Fpng\",\"name\":\"small_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":226.24,\"width\":500,\"height\":242,\"sizeInBytes\":226238},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Cipher_Health_awareness_creatives_ccaf1180dc\u002Fmedium_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"medium_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":474.65,\"width\":750,\"height\":364,\"sizeInBytes\":474650},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Cipher_Health_awareness_creatives_ccaf1180dc\u002Fthumbnail_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":63.69,\"width\":245,\"height\":119,\"sizeInBytes\":63686}},\"hash\":\"Cipher_Health_awareness_creatives_ccaf1180dc\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":799.62,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCipher_Health_awareness_creatives_ccaf1180dc\u002FCipher_Health_awareness_creatives_ccaf1180dc.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2024-09-11T16:10:13.344Z\",\"updatedAt\":\"2024-09-11T16:10:13.344Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"IoFZnte2K6\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Decision + Purchase Stage:\u003C\u002Fb> CipherHealth's ads at this stage emphasize ROI metrics and customer success stories for decision-makers actively considering solutions. This targeted strategy ensures CipherHealth stays top of mind with champions, fostering trust and maintaining warm sales conversions through compelling customer proof.\"]}},{\"id\":\"xbE1TjS0Co\",\"type\":\"image\",\"data\":{\"file\":{\"id\":985,\"name\":\"CipherHealth-decision-purchase-creatives.png\",\"alternativeText\":null,\"caption\":null,\"width\":2228,\"height\":1080,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Cipher_Health_decision_purchase_creatives_b20576ad8a\u002Flarge_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"large_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image\u002Fpng\",\"name\":\"large_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":902.04,\"width\":1000,\"height\":485,\"sizeInBytes\":902043},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Cipher_Health_decision_purchase_creatives_b20576ad8a\u002Fsmall_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"small_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image\u002Fpng\",\"name\":\"small_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":252.64,\"width\":500,\"height\":242,\"sizeInBytes\":252638},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Cipher_Health_decision_purchase_creatives_b20576ad8a\u002Fmedium_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"medium_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":529.67,\"width\":750,\"height\":364,\"sizeInBytes\":529666},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a\u002Fthumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":68.93,\"width\":245,\"height\":119,\"sizeInBytes\":68932}},\"hash\":\"Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":921.68,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCipher_Health_decision_purchase_creatives_b20576ad8a\u002FCipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2024-09-11T16:10:34.098Z\",\"updatedAt\":\"2024-09-11T16:10:34.098Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"9SDNPbDv5i\",\"type\":\"header\",\"data\":{\"text\":\"Step 3: Real-time Notifications \",\"level\":3}},{\"id\":\"Vhu9gxtxoU\",\"type\":\"paragraph\",\"data\":{\"text\":\"At CipherHealth, integrating marketing strategies with sales execution is streamlined through advanced automation. Using Influ2’s Slack integration, Marketing delivers real-time ad engagement data to the sales team. \"}},{\"id\":\"rsm6nbFGxX\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a contact clicks on a CipherHealth ad, the integration immediately notifies the sales team via Slack. 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For Influ2-engaged contacts who click ads, SDRs use Salesloft to tailor their sales sequences to the content they engaged with in the ad campaign, ensuring timely follow-up with relevant messaging.\"}},{\"id\":\"yRoOhRokUU\",\"type\":\"image\",\"data\":{\"file\":{\"id\":987,\"name\":\"CipherHealth-automation-flow.png\",\"alternativeText\":null,\"caption\":null,\"width\":1620,\"height\":797,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Cipher_Health_automation_flow_cc35a6486a\u002Flarge_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"large_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image\u002Fpng\",\"name\":\"large_CipherHealth-automation-flow.png\",\"path\":null,\"size\":96.15,\"width\":1000,\"height\":492,\"sizeInBytes\":96145},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Cipher_Health_automation_flow_cc35a6486a\u002Fsmall_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"small_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image\u002Fpng\",\"name\":\"small_CipherHealth-automation-flow.png\",\"path\":null,\"size\":35.42,\"width\":500,\"height\":246,\"sizeInBytes\":35425},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Cipher_Health_automation_flow_cc35a6486a\u002Fmedium_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"medium_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_CipherHealth-automation-flow.png\",\"path\":null,\"size\":63.24,\"width\":750,\"height\":369,\"sizeInBytes\":63242},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Cipher_Health_automation_flow_cc35a6486a\u002Fthumbnail_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"thumbnail_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_CipherHealth-automation-flow.png\",\"path\":null,\"size\":13.33,\"width\":245,\"height\":121,\"sizeInBytes\":13333}},\"hash\":\"Cipher_Health_automation_flow_cc35a6486a\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":35.54,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCipher_Health_automation_flow_cc35a6486a\u002FCipher_Health_automation_flow_cc35a6486a.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2024-09-11T16:12:51.157Z\",\"updatedAt\":\"2024-09-11T16:12:51.157Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"JZK9kRYFGg\",\"type\":\"header\",\"data\":{\"text\":\"Step 5: Sales and Marketing Alignment \",\"level\":3}},{\"id\":\"KbCms08Z6f\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth maintains strong alignment between marketing and sales teams through regular meetings to discuss campaign performance and messaging across channels. This fosters a culture of communication and shared objectives, ensuring departmental goals, targeting strategies, and overall campaign effectiveness are aligned.\"}},{\"id\":\"0NresUvbbV\",\"type\":\"header\",\"data\":{\"text\":\"About CipherHealth\",\"level\":2}},{\"id\":\"FcHJr_2kSI\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth is an award-winning leader in patient-centered communications committed to enhancing communication and coordination throughout the care continuum. Since 2009, CipherHealth has helped define the patient engagement category, delivering groundbreaking tools and services to help health systems deliver patient-centric, quality care that improves clinical outcomes, drives operational efficiency, and creates sustainable financial value through a full suite of communications solutions.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-09-04T13:17:32.034Z","2024-09-11T16:14:16.959Z","{\"time\":1756991849285,\"blocks\":[{\"id\":\"eOxEkuK8b5\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth’s integration of Influ2 into their marketing strategy has not only enhanced their pipeline and revenue but also demonstrated the power of personalized outreach and advanced targeting. By aligning their technology and teams, CipherHealth achieved an 83% boost in pipeline, a 20% increase in revenue, and a remarkable 122.7x ROI.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-09-11","f6vsy4xxlelsi8t5zylcye7v",{"id":445,"title":446,"description":447,"linkedin_url":15,"image":448,"avatar":473},338,"Megan Lomazzi","Senior Marketing Operations Manager at CipherHealth",{"id":449,"name":450,"alternativeText":15,"caption":15,"width":451,"height":452,"formats":453,"hash":468,"ext":20,"mime":23,"size":469,"url":470,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":471,"updatedAt":471,"documentId":472,"publishedAt":219,"focalPoint":15},996,"Cipherhealth 1.png",580,60,{"small":454,"thumbnail":461},{"ext":20,"url":455,"hash":456,"mime":23,"name":457,"path":15,"size":458,"width":27,"height":459,"sizeInBytes":460},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Cipherhealth_1_c06adbc91b\u002Fsmall_Cipherhealth_1_c06adbc91b.png","small_Cipherhealth_1_c06adbc91b","small_Cipherhealth 1.png",9.42,52,9417,{"ext":20,"url":462,"hash":463,"mime":23,"name":464,"path":15,"size":465,"width":238,"height":466,"sizeInBytes":467},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Cipherhealth_1_c06adbc91b\u002Fthumbnail_Cipherhealth_1_c06adbc91b.png","thumbnail_Cipherhealth_1_c06adbc91b","thumbnail_Cipherhealth 1.png",4.02,25,4023,"Cipherhealth_1_c06adbc91b",2.93,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCipherhealth_1_c06adbc91b\u002FCipherhealth_1_c06adbc91b.png","2024-09-11T17:00:23.486Z","vl2d9oubfp7v2q2oajzudi9q",{"id":474,"name":475,"alternativeText":15,"caption":15,"width":476,"height":476,"formats":15,"hash":477,"ext":478,"mime":298,"size":479,"url":480,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":481,"updatedAt":481,"documentId":482,"publishedAt":219,"focalPoint":15},1283,"unnamed.jpg",96,"unnamed_9f5fcf8761",".jpg",2.78,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Funnamed_9f5fcf8761\u002Funnamed_9f5fcf8761.jpg","2024-11-11T14:33:13.523Z","tjppwn6of87m7qarjc1fkn93",{"id":484,"name":485,"alternativeText":15,"caption":15,"width":486,"height":487,"formats":488,"hash":503,"ext":20,"mime":23,"size":504,"url":505,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":506,"updatedAt":507,"documentId":508,"publishedAt":219,"focalPoint":15},997,"Cipherhealth-black.png",558,90,{"small":489,"thumbnail":496},{"ext":20,"url":490,"hash":491,"mime":23,"name":492,"path":15,"size":493,"width":27,"height":494,"sizeInBytes":495},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Cipherhealth_black_de952aeb72\u002Fsmall_Cipherhealth_black_de952aeb72.png","small_Cipherhealth_black_de952aeb72","small_Cipherhealth-black.png",11.75,81,11754,{"ext":20,"url":497,"hash":498,"mime":23,"name":499,"path":15,"size":500,"width":238,"height":501,"sizeInBytes":502},"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Cipherhealth_black_de952aeb72\u002Fthumbnail_Cipherhealth_black_de952aeb72.png","thumbnail_Cipherhealth_black_de952aeb72","thumbnail_Cipherhealth-black.png",4.89,40,4886,"Cipherhealth_black_de952aeb72",3.52,"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FCipherhealth_black_de952aeb72\u002FCipherhealth_black_de952aeb72.png","2024-09-12T13:57:30.128Z","2024-09-12T19:12:15.167Z","k50ae5g6o9c6jzlc3g8ubw24",{"id":510,"title":511,"slug":512,"description":15,"content":513,"createdAt":180,"updatedAt":514,"publishedAt":515,"headline":15,"conclusion":516,"orderDate":517,"documentId":518,"seo":519,"featuring":522,"companyLogo":571},17,"How Influ2 Helped Quantexa Accelerate Deals and Boosted Pipeline by 5.2X","quantexa","{\"time\":1754665656371,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“It's always about only one thing: pipeline. It's not about anything else. It's all about accelerating pipeline.” \",\"caption\":\"Director of Digital and ABM at Quantexa\",\"alignment\":\"left\"}},{\"id\":\"5HYXLjaC05\",\"type\":\"paragraph\",\"data\":{\"text\":\"How are top marketers using contact-level advertising to influence decision-makers and close deals? See how Adam Woozeer and the Quantexa team leverage Influ2 to drive pipeline growth, and how contact-based advertising stacked up against Quantexa’s cold outreach:\"}},{\"id\":\"gDqCDKb9cj\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Conversions\u003C\u002Fb>: 4.53x higher conversion rate versus cold outreach.\",\"\u003Cb>Pipeline\u003C\u002Fb>: 5.2x boost in pipeline versus cold outreach.\",\"\u003Cb>ROI\u003C\u002Fb>: Saw a 837% return on their Influ2 investment\"]}},{\"id\":\"qVxrXMpJtY\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"JXvlittoIK\",\"type\":\"paragraph\",\"data\":{\"text\":\"When Adam joined Quantexa in 2020, the company was a small startup using traditional marketing tactics to engage large B2B enterprises. However, these tactics were draining resources with little return.\"}},{\"id\":\"d5mBzC7zC1\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We reached a pivotal moment,” says Adam, Quantexa's Director of Digital and ABM. “\u003Cb>Every dollar spent without results felt like a setback.\u003C\u002Fb>” With complex B2B buying processes involving large committees, they needed a more effective strategy.\"}},{\"id\":\"ma379Uxu6w\",\"type\":\"paragraph\",\"data\":{\"text\":\"Initially, Adam's team ran light-touch ABM through LinkedIn, which accelerated deals but left them seeking more.\"}},{\"id\":\"DjXp9IoasL\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We had a clear understanding of our target audience that we wanted to market to, but needed to find a solution because as a small company, we couldn’t afford to waste money on extended sales processes.” Adam Woozeer — Director of Digital and ABM at Quantexa\"}},{\"id\":\"l7A4mOI0B_\",\"type\":\"paragraph\",\"data\":{\"text\":\"After exploring several ABM platforms, Adam found they offered little beyond polished interfaces and lacked innovation or customization. \\\"There’s nothing here that we’re not already doing,\\\" he says.\"}},{\"id\":\"9PqC8qqrFz\",\"type\":\"paragraph\",\"data\":{\"text\":\"This led Adam to Influ2, and was instantly drawn in by its promise of targeted engagement. \"}},{\"id\":\"mD9wxtuB5K\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"fA0UYJEiTB\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Quantexa, getting started with Influ2 was about starting out small, demonstrating success to get buy-in from the wider team, and then scaling up from there. Recognizing that success depended on sales and marketing alignment, Quantexa prioritized building trust in Influ2’s vision and ensuring seamless integration with their existing tech stack.\"}},{\"id\":\"E29OXAi8ls\",\"type\":\"paragraph\",\"data\":{\"text\":\"They started by integrating Influ2 and HubSpot, and experimenting with one-to-few and one-to-many campaigns. Partnering with the sales and SDR teams, Adam also launched deal-based marketing (DBM) campaigns. \"}},{\"id\":\"XHvSS9J4v9\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>We developed DBM, deal-based marketing, using Influ2 to run personalized ads for specific stakeholders in a deal. The campaign was a tremendous success, generating significant attention\u003C\u002Fb>,” Adam explains. “Customers were even asking our CEO how we managed to follow them everywhere with our digital ads.”\"}},{\"id\":\"G67-pp1cPa\",\"type\":\"paragraph\",\"data\":{\"text\":\"Rather than having to invest heavily in a single ecosystem, Adam could integrate Influ2 as one cog into Quantexa's existing ABM machine. He could add contact-based advertising into the mix to accelerate pipeline without disrupting or overhauling the team’s current tech stack.\"}},{\"id\":\"sTO87bbS5l\",\"type\":\"paragraph\",\"data\":{\"text\":\"This success bridged the gap between sales and marketing, gaining sales support. “Our sales reps now approach me asking, ‘Can we run an Influ2 campaign on this deal?’ They know that if they provide a list of contacts, we’ll deliver results,” he shares.\"}},{\"id\":\"JI6TkkbhbB\",\"type\":\"paragraph\",\"data\":{\"text\":\"The real value of Influ2 lies in its ability to reach specific decision-makers within deals. Quantexa uses this capability to enhance personalized outreach, accelerating the sales process. “It’s about getting in front of decision-makers with relevant messaging based on the sales conversations that are being had and pushing up brand awareness so that more members of the buying committee can get to a decision faster,” Adam explains.\"}},{\"id\":\"6oAC8RL0X8\",\"type\":\"paragraph\",\"data\":{\"text\":\"The team collaborates through regular check-in calls, refining campaigns based on intent data and sales feedback. “We utilize Bombora for intent data to understand our prospects' online searches, questions, and objections. This, combined with our first-party data, informs our ad creative,” Adam adds.\"}},{\"id\":\"EDgJOR3Foh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Switching from form fills to targeted engagement has paid off. “\u003Cb>With Influ2, we engage the right people at the right time, enhancing brand awareness and driving pipeline growth\u003C\u002Fb>,” he concludes.\"}},{\"id\":\"MSa6dE0dDB\",\"type\":\"paragraph\",\"data\":{\"text\":\"Through this multifaceted approach, Adam and his team have accelerated meaningful deals with major clients.\"}},{\"id\":\"DIoN8zHmlM\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"3LyIQGQFnq\",\"type\":\"image\",\"data\":{\"file\":{\"id\":1654,\"name\":\"image.png\",\"alternativeText\":null,\"caption\":null,\"width\":720,\"height\":492,\"formats\":{\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_image_f355d6c838\u002Fsmall_image_f355d6c838.png\",\"hash\":\"small_image_f355d6c838\",\"mime\":\"image\u002Fpng\",\"name\":\"small_image.png\",\"path\":null,\"size\":21.89,\"width\":500,\"height\":342,\"sizeInBytes\":21892},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_image_f355d6c838\u002Fthumbnail_image_f355d6c838.png\",\"hash\":\"thumbnail_image_f355d6c838\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_image.png\",\"path\":null,\"size\":7.53,\"width\":228,\"height\":156,\"sizeInBytes\":7531}},\"hash\":\"image_f355d6c838\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":8.87,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fimage_f355d6c838\u002Fimage_f355d6c838.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-03-17T18:32:54.205Z\",\"updatedAt\":\"2025-03-17T18:32:54.205Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"CLbShOX3kX\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa’s collaboration with Influ2 has transformed their marketing approach, tackling challenges like long sales cycles and high costs. With intent data, Quantexa targeted decision-makers at key opportunities. This strategy accelerated deals and led to notable contract closures.\"}},{\"id\":\"gIF2p88bTr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The results speak for themselves: a \u003Cb>4.53x higher conversion rate \u003C\u002Fb>compared to cold outreach, and a \u003Cb>5.2x boost in pipeline generation\u003C\u002Fb>.\"}},{\"id\":\"USSOWCKXHl\",\"type\":\"paragraph\",\"data\":{\"text\":\"Influ2's hyper-targeted ads and Quantexa’s well-timed outreach fueled these results, driving an \u003Cb>837% ROI \u003C\u002Fb>and solidifying Influ2 as a key driver of pipeline and revenue growth.\"}},{\"id\":\"KvsxbKnc2Y\",\"type\":\"paragraph\",\"data\":{\"text\":\"This partnership not only strengthened brand awareness but also solidified Influ2 as a key driver of Quantexa’s pipeline growth and revenue. The strategic use of intent data and close alignment between sales and marketing were critical to these successes, setting the stage for continued growth in their ABM efforts.\"}},{\"id\":\"Def3-UeFG-\",\"type\":\"header\",\"data\":{\"text\":\"Looking Ahead\",\"level\":2}},{\"id\":\"G38PP1-R3r\",\"type\":\"paragraph\",\"data\":{\"text\":\"As Quantexa continues to evolve, the integration of Influ2 into their marketing strategy presents a compelling opportunity to enhance their Account-Based Marketing (ABM) program. \"}},{\"id\":\"xGT-mFkOia\",\"type\":\"paragraph\",\"data\":{\"text\":\"Building on their initial successes in accelerating deal cycles, Quantexa plans to deepen their commitment to personalized targeting, focusing on engaging specific individuals within key accounts to drive even greater pipeline growth.\"}},{\"id\":\"3jUUC6ksI2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa plans to refine strategies using intent data to optimize campaigns at every stage. Adam notes, “\u003Cb>Influ2 has transformed how we connect with prospects—it's not just about impressions; it’s about meaningful engagement that drives results.\u003C\u002Fb>”\"}},{\"id\":\"xtz0aYQYKv\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Adam and the Quantexa team, there’s no turning back. \"}},{\"id\":\"O7M1y_Dzhh\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 has become deeply ingrained in our operations. It’s now a critical component of our business” Adam Woozeer — Director of Digital and ABM at Quantexa\"}},{\"id\":\"sFxre2RQw8\",\"type\":\"header\",\"data\":{\"text\":\"About Quantexa\",\"level\":2}},{\"id\":\"0b1aH4V3c9\",\"type\":\"image\",\"data\":{\"file\":{\"id\":1402,\"name\":\"Quantexa-1.png\",\"alternativeText\":null,\"caption\":null,\"width\":2298,\"height\":1286,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Quantexa_1_672bdd8770\u002Flarge_Quantexa_1_672bdd8770.png\",\"hash\":\"large_Quantexa_1_672bdd8770\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Quantexa-1.png\",\"path\":null,\"size\":245.39,\"width\":1000,\"height\":560,\"sizeInBytes\":245393},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Quantexa_1_672bdd8770\u002Fsmall_Quantexa_1_672bdd8770.png\",\"hash\":\"small_Quantexa_1_672bdd8770\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Quantexa-1.png\",\"path\":null,\"size\":81.44,\"width\":500,\"height\":280,\"sizeInBytes\":81442},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Quantexa_1_672bdd8770\u002Fmedium_Quantexa_1_672bdd8770.png\",\"hash\":\"medium_Quantexa_1_672bdd8770\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Quantexa-1.png\",\"path\":null,\"size\":153.78,\"width\":750,\"height\":420,\"sizeInBytes\":153779},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Quantexa_1_672bdd8770\u002Fthumbnail_Quantexa_1_672bdd8770.png\",\"hash\":\"thumbnail_Quantexa_1_672bdd8770\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Quantexa-1.png\",\"path\":null,\"size\":28.82,\"width\":245,\"height\":137,\"sizeInBytes\":28823}},\"hash\":\"Quantexa_1_672bdd8770\",\"ext\":\".png\",\"mime\":\"image\u002Fpng\",\"size\":189.7,\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FQuantexa_1_672bdd8770\u002FQuantexa_1_672bdd8770.png\",\"previewUrl\":null,\"provider\":\"@strapi-community\u002Fstrapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"\u002F\",\"createdAt\":\"2025-01-13T13:49:20.356Z\",\"updatedAt\":\"2025-01-13T13:49:20.356Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"7YSPPBt7r2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa is a data analytics leader that empowers organizations to make informed decisions through its Decision Intelligence Platform. By unifying siloed systems, Quantexa provides a reliable view of data that enhances decision-making and helps businesses mitigate risks and seize opportunities.\"}},{\"id\":\"8jEdzcp9is\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Location: London, UK\",\"Industry: Data Analytics\",\"Size: 500-1000 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-08T15:08:13.153Z","2025-02-28T13:17:05.308Z","{\"time\":1754665656372,\"blocks\":[{\"id\":\"eOxEkuK8b5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa transformed its marketing approach with Influ2, overcoming long sales cycles and costly outreach by leveraging contact-based advertising to engage key decision-makers. By aligning sales and marketing efforts, they accelerated deal cycles and scaled pipeline growth, achieving a 4.53x higher conversion rate, a 5.2x boost in pipeline, and a 7.6x increase in influenced revenue. With an 837% ROI, Influ2 has become a cornerstone of Quantexa’s ABM strategy, driving meaningful engagement and measurable results.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-12-11","slpiszor3bqekqcbfmxuqh2c",{"id":520,"metaTitle":521,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":189},337,"How Influ2 Helped Quantexa Boost Pipeline by 5.2X",{"id":523,"title":524,"description":525,"linkedin_url":15,"image":526,"avatar":556},637,"Adam Woozeer","Director of Digital and ABM at 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Amplitude Leveraged Influ2 to Drive 5.6X ROI on Ad Spend and Target Key Decision-Makers","amplitude-case-study","Learn how taking a Contact-Level Advertising approach allowed Amplitude to focus 100% of its advertising on key decision-makers and use the engagement insights to drive personalized and attributable B2B marketing and sales activity to realize a 5.6x ROI on ad spend.","{\"time\":1730992000466,\"blocks\":[{\"id\":\"xZSwc8sqtC\",\"type\":\"embed\",\"data\":{\"service\":\"vimeo\",\"source\":\"https:\u002F\u002Fvimeo.com\u002F740749011\",\"embed\":\"https:\u002F\u002Fplayer.vimeo.com\u002Fvideo\u002F740749011?title=0&byline=0\",\"width\":580,\"height\":320,\"caption\":\"\"}},{\"id\":\"m4tYUV-Q7e\",\"type\":\"header\",\"data\":{\"text\":\"About Amplitude\",\"level\":2}},{\"id\":\"q4rq43iV3e\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude, the leading provider of product intelligence, helps digital product teams gain valuable insights and optimize their work. \"}},{\"id\":\"W-eHbv8gNy\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude helps companies gain insights into user behavior and optimize their digital products. By analyzing user data, Amplitude enables businesses to make data-driven decisions and improve their overall product experience.\"}},{\"id\":\"Dmgyfb0359\",\"type\":\"paragraph\",\"data\":{\"text\":\"However, their marketing efforts were not effectively converting leads into sales opportunities. \"}},{\"id\":\"XDyEETtTQj\",\"type\":\"image\",\"data\":{\"file\":{\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FAmplitude_website_cf00f23522\u002FAmplitude_website_cf00f23522.png\",\"mime\":\"image\u002Fpng\",\"height\":643,\"width\":1149,\"size\":29.86,\"alt\":\"Amplitude-website.png\",\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Amplitude_website_cf00f23522\u002Flarge_Amplitude_website_cf00f23522.png\",\"hash\":\"large_Amplitude_website_cf00f23522\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Amplitude-website.png\",\"path\":null,\"size\":138.11,\"width\":1000,\"height\":560},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Amplitude_website_cf00f23522\u002Fsmall_Amplitude_website_cf00f23522.png\",\"hash\":\"small_Amplitude_website_cf00f23522\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Amplitude-website.png\",\"path\":null,\"size\":49.09,\"width\":500,\"height\":280},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Amplitude_website_cf00f23522\u002Fmedium_Amplitude_website_cf00f23522.png\",\"hash\":\"medium_Amplitude_website_cf00f23522\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Amplitude-website.png\",\"path\":null,\"size\":88.15,\"width\":750,\"height\":420},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Amplitude_website_cf00f23522\u002Fthumbnail_Amplitude_website_cf00f23522.png\",\"hash\":\"thumbnail_Amplitude_website_cf00f23522\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Amplitude-website.png\",\"path\":null,\"size\":17.86,\"width\":245,\"height\":137}}},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"khl-R2tMQO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"GQfy7dnE7q\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude's marketing team invested significant ad dollars across various social media channels to target key decision-makers based on firmographic and persona-level attributes.\"}},{\"id\":\"wmkoapFMnx\",\"type\":\"paragraph\",\"data\":{\"text\":\"Despite generating leads, these efforts were not translating into sales opportunities for the team. The lack of precision in their digital advertising approach prompted Amplitude to seek a solution that could better focus on their target audience and improve alignment between marketing and sales.\"}},{\"id\":\"PszAiBbFPw\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"HfaQaBCbtb\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude adopted a Contact-Level Advertising approach, leveraging Influ2's platform to concentrate their ad spend exclusively on the key decision-makers within their target accounts. By doing so, they achieved impressive results in terms of audience matching. \"}},{\"id\":\"EHZA9yoyqF\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>At the individual level, Amplitude achieved a remarkable \u003Cmark class=\\\"cdx-marker\\\">56% match rate\u003C\u002Fmark> with their core buying group, increasing to nearly 80% at the account level. \u003C\u002Fb>\"}},{\"id\":\"fX0iHyv72n\",\"type\":\"image\",\"data\":{\"file\":{\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002FAmplitude_match_rate_71abc39dd0\u002FAmplitude_match_rate_71abc39dd0.png\",\"mime\":\"image\u002Fpng\",\"height\":1110,\"width\":1842,\"size\":32.2,\"alt\":\"Amplitude-match-rate.png\",\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_Amplitude_match_rate_71abc39dd0\u002Flarge_Amplitude_match_rate_71abc39dd0.png\",\"hash\":\"large_Amplitude_match_rate_71abc39dd0\",\"mime\":\"image\u002Fpng\",\"name\":\"large_Amplitude-match-rate.png\",\"path\":null,\"size\":103.6,\"width\":1000,\"height\":603},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_Amplitude_match_rate_71abc39dd0\u002Fsmall_Amplitude_match_rate_71abc39dd0.png\",\"hash\":\"small_Amplitude_match_rate_71abc39dd0\",\"mime\":\"image\u002Fpng\",\"name\":\"small_Amplitude-match-rate.png\",\"path\":null,\"size\":40.69,\"width\":500,\"height\":301},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_Amplitude_match_rate_71abc39dd0\u002Fmedium_Amplitude_match_rate_71abc39dd0.png\",\"hash\":\"medium_Amplitude_match_rate_71abc39dd0\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_Amplitude-match-rate.png\",\"path\":null,\"size\":71.28,\"width\":750,\"height\":452},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_Amplitude_match_rate_71abc39dd0\u002Fthumbnail_Amplitude_match_rate_71abc39dd0.png\",\"hash\":\"thumbnail_Amplitude_match_rate_71abc39dd0\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_Amplitude-match-rate.png\",\"path\":null,\"size\":16.37,\"width\":245,\"height\":148}}},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"4V34Ze4b-Q\",\"type\":\"paragraph\",\"data\":{\"text\":\"This precise targeting allowed them to communicate directly with their core audience, supporting the outbound efforts of the sales team. Marketing ensured that target accounts were aware of Amplitude's offerings prior to each sales call, generating a lift in engagement and overall awareness.\"}},{\"id\":\"103qQc6TK7\",\"type\":\"paragraph\",\"data\":{\"text\":\"Furthermore, Influ2 provided Amplitude with invaluable intent insights at an individual level. By analyzing engagement activity and integrating this data into their CRM, Amplitude could trigger relevant and timely marketing and sales follow-up workflows, resulting in improved conversion rates. \"}},{\"id\":\"samQDc4IDS\",\"type\":\"paragraph\",\"data\":{\"text\":\"This integration of engagement insights enabled Amplitude to make informed decisions about their campaigns and achieve better alignment between sales and marketing.\"}},{\"id\":\"tWFobnXbOZ\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"RowabUeoO6\",\"type\":\"image\",\"data\":{\"file\":{\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Famplitude_roi_on_person_based_ads_c8ccfb430b\u002Famplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"mime\":\"image\u002Fpng\",\"height\":756,\"width\":1160,\"size\":14.74,\"alt\":\"amplitude-roi-on-person-based-ads.png\",\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Flarge_amplitude_roi_on_person_based_ads_c8ccfb430b\u002Flarge_amplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"hash\":\"large_amplitude_roi_on_person_based_ads_c8ccfb430b\",\"mime\":\"image\u002Fpng\",\"name\":\"large_amplitude-roi-on-person-based-ads.png\",\"path\":null,\"size\":85.09,\"width\":1000,\"height\":652},\"small\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fsmall_amplitude_roi_on_person_based_ads_c8ccfb430b\u002Fsmall_amplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"hash\":\"small_amplitude_roi_on_person_based_ads_c8ccfb430b\",\"mime\":\"image\u002Fpng\",\"name\":\"small_amplitude-roi-on-person-based-ads.png\",\"path\":null,\"size\":34.53,\"width\":500,\"height\":326},\"medium\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fmedium_amplitude_roi_on_person_based_ads_c8ccfb430b\u002Fmedium_amplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"hash\":\"medium_amplitude_roi_on_person_based_ads_c8ccfb430b\",\"mime\":\"image\u002Fpng\",\"name\":\"medium_amplitude-roi-on-person-based-ads.png\",\"path\":null,\"size\":58.23,\"width\":750,\"height\":489},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https:\u002F\u002Fstorage.googleapis.com\u002Finflu2-lobby-2\u002Fthumbnail_amplitude_roi_on_person_based_ads_c8ccfb430b\u002Fthumbnail_amplitude_roi_on_person_based_ads_c8ccfb430b.png\",\"hash\":\"thumbnail_amplitude_roi_on_person_based_ads_c8ccfb430b\",\"mime\":\"image\u002Fpng\",\"name\":\"thumbnail_amplitude-roi-on-person-based-ads.png\",\"path\":null,\"size\":12.84,\"width\":239,\"height\":156}}},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"JSAxxr47p2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude's partnership with Influ2 yielded quantifiable improvements to their bottom line. They were able to reach \u003Cb>6K \u003C\u002Fb>contacts from over \u003Cb>800\u003C\u002Fb> named accounts. Ads yielded \u003Cb>130K\u003C\u002Fb> impressions which resulted in \u003Cb>171\u003C\u002Fb> clicks and \u003Cb>103\u003C\u002Fb> website visits.\"}},{\"id\":\"ms_5zf9Yco\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cmark class=\\\"cdx-marker\\\">All in all, the campaign brought an exceptional \u003Cb>5.6X ROI\u003C\u002Fb> on advertising spend.\u003C\u002Fmark>\"}},{\"id\":\"lB_UmJSPGA\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marcus Akerland, Senior Performance Marketing Manager at Amplitude, emphasized the significance of reaching key decision-makers:\"}},{\"id\":\"Wvt1Sotx6J\",\"type\":\"quote\",\"data\":{\"text\":\"It's not just impressions at a company level or impressions at a job title level that makes this successful, but reaching over half of the decision-makers - that's pure gold! You don't have to ask your sales team to follow up with these leads because these are the people that they're spending all day trying to contact.\",\"caption\":\"\",\"alignment\":\"left\"}}],\"version\":\"2.30.6\"}","2023-05-21T19:21:37.629Z","2024-11-07T15:06:57.562Z","2022-04-07T02:59:53.000Z","{\"time\":1730992006809,\"blocks\":[{\"id\":\"xlwAr5ey8q\",\"type\":\"paragraph\",\"data\":{\"text\":\"By adopting Influ2's Contact-Level Advertising approach, Amplitude successfully optimized their marketing efforts to focus on key decision-makers within their target accounts. \"}},{\"id\":\"d6O6yAyXn6\",\"type\":\"paragraph\",\"data\":{\"text\":\"The implementation of this solution enabled them to achieve exceptional results, including a 5.6X ROI on ad spend. \"}},{\"id\":\"7YKW1OCSR8\",\"type\":\"paragraph\",\"data\":{\"text\":\"By precisely targeting their audience and leveraging engagement insights, Amplitude significantly improved their marketing and sales alignment, resulting in 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Any other Personal Data designated by the Client as Sensitive Personal Data.\"}},{\"id\":\"CuPIUtv1nW\",\"type\":\"paragraph\",\"data\":{\"text\":\"1.5. EU Data Protection Laws” means EU Directive 95\u002F4ECEC, as transposed into domestic legislation of each Member State, and as amended, replaced, or supplemented, including its replacement by GDPR;\"}},{\"id\":\"WPDKa1Z9pI\",\"type\":\"paragraph\",\"data\":{\"text\":\"1.6. “GDPR” means EU General Data Protection Regulation 2016\u002F679 and any subsequent amendments, replacements, or supplements;\"}},{\"id\":\"3WlyXOCnDJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"1.7. “Standard Contractual Clauses” mean the Annex to the Commission Implementing Decision on standard contractual clauses for the transfer of personal data to third countries pursuant to Regulation (EU) 2016\u002F679 of the European Parliament and the Council.\"}},{\"id\":\"g0I4QgHyrg\",\"type\":\"paragraph\",\"data\":{\"text\":\"1.8. “Sub Processor” means any third party engaged directly by the Vendor to process any of the Client’s Personal Data pursuant to or in connection with the Vendor’s Services. The term shall not include employees or contractors of the Vendor;\"}},{\"id\":\"rbmJB0eT9G\",\"type\":\"paragraph\",\"data\":{\"text\":\"1.9. “Client” means the Client (as specified in the relevant Purchase Order) and any of its Affiliates;\"}},{\"id\":\"JdMD5iprjd\",\"type\":\"paragraph\",\"data\":{\"text\":\"1.10. “Vendor’s Services” means any services provided by the Vendor to the Client, including any software or platform services, pursuant to the Agreement, Purchase Order, license, subscription, or other legal instruments;\"}},{\"id\":\"UxM150X45_\",\"type\":\"header\",\"data\":{\"text\":\"2. SCOPE OF PROCESSING\",\"level\":2}},{\"id\":\"6z1MjTUTKP\",\"type\":\"paragraph\",\"data\":{\"text\":\"2.1. The Vendor shall process the Client’s Personal Data as described in appendices to the Standard Contractual Clauses attached hereto as Annex. The Vendor shall process the Client’s Personal Data as a Data Processor acting on behalf of the Client as the Controller of such Personal Data.\"}},{\"id\":\"aeSyzn_uxY\",\"type\":\"paragraph\",\"data\":{\"text\":\"2.2. The Client hereby instructs the Vendor to process the Client’s Personal Data only for the limited purposes of providing the Vendor’s Services to the Client. Under no circumstances shall the Vendor process any of the Client’s Personal Data for its own purposes, thereby becoming a data controller of such personal data itself.\"}},{\"id\":\"MrQoguUbjs\",\"type\":\"paragraph\",\"data\":{\"text\":\"2.3. The Vendor shall only process the Client’s Personal Data in accordance with (i) the terms of this DPA, (ii) the terms of the existing agreement between the Parties, (iii) solely on the Client’s documented instructions unless the processing is required by applicable laws, and (iv) in compliance with applicable laws, in particular, EU Data Protection Laws and Standard Contractual Clauses attached hereto as Annex.\"}},{\"id\":\"aof9JdGxzU\",\"type\":\"paragraph\",\"data\":{\"text\":\"2.4. The Vendor shall notify the Client if the Vendor determines that it can no longer meet its obligations under this DPA. Notwithstanding anything contained in any agreement between the Parties, the Client reserves the right to terminate immediately, without penalty, all engagements, and agreements with the Vendor on receiving notification under this Clause.\"}},{\"id\":\"LyL0uub8uj\",\"type\":\"header\",\"data\":{\"text\":\"3. SUBPROCESSING\",\"level\":2}},{\"id\":\"wpXPLpqg4j\",\"type\":\"paragraph\",\"data\":{\"text\":\"3.1. The Vendor shall not subcontract any processing of the Client’s Personal Data to any third party without the prior written consent of the Client of each such subcontracting activity. Notwithstanding the foregoing, the Client authorizes the Vendor to engage a Sub Processor for the limited purposes of processing the Client’s Personal Data, only in the event that the Vendor:\"}},{\"id\":\"WUvNOZn_oL\",\"type\":\"paragraph\",\"data\":{\"text\":\"     3.1.1. Provides to the Client at least 30 days prior written notice of its intention to engage or replace a Sub Processor. Such notice shall include at least: (i) the name of the Sub Processor; (ii) type of personal data processed; (iii) description of data subjects and (iv) location of the data processing;\"}},{\"id\":\"Yvo5sb6VM3\",\"type\":\"paragraph\",\"data\":{\"text\":\"     3.1.2. Conducts the level of due diligence necessary to ensure that such Sub Processor is capable of meeting the requirements of this DPA and any applicable EU Data Protection Laws;\"}},{\"id\":\"g0zsisMVS2\",\"type\":\"paragraph\",\"data\":{\"text\":\"     3.1.3. Ensures that the arrangement between the Vendor and the Sub Processor is governed by a binding contract, which requires a Sub Processor to process the Client’s Personal Data in accordance with this DPA, or standards that are no less demanding of this DPA.\"}},{\"id\":\"SWu93Flx4X\",\"type\":\"paragraph\",\"data\":{\"text\":\"     3.2 The Client may object to the engagement of any Sub Processor on any privacy or security grounds. In such case, the Vendor shall not engage a Sub Processor for the provision of the Vendor’s Services to the Client, or the Client may terminate or suspend its agreement with the Vendor without penalty.\"}},{\"id\":\"xMoGwMdQId\",\"type\":\"header\",\"data\":{\"text\":\"4. DATA TRANSFERS\",\"level\":2}},{\"id\":\"bM7dcyWww8\",\"type\":\"paragraph\",\"data\":{\"text\":\"4.1. Except for cases where the Vendor themselves carries out the Personal Data Processing and when the Personal Data is collected within the territory of the USA, without the Client’s prior written consent, the Vendor may not transfer or permit the transfer of the Client’s Personal Data to any territory which is (i) outside the EEA and (ii) not recognized by the European Commission as providing an adequate level of data protection. Where the Client has permitted such a transfer, the Vendor or the Vendor’s Sub Processors must ensure a legal basis for the transfer of said data, e.g., Standard Contractual Clauses or binding corporate rules, etc.\"}},{\"id\":\"2l_ZVEcjmj\",\"type\":\"paragraph\",\"data\":{\"text\":\"4.2. By way of this DPA, the Client consents to the transfer of the Client’s Personal Data to the Vendor and each of the Sub Processors listed in ANNEX III – LIST OF SUB-PROCESSORS on the base of the Standard Contractual Clauses. Any transfer made under this DPA, including to any Sub Processor, shall be governed by Standard Contractual Clauses, which shall be deemed incorporated by reference as an integral part of this DPA.\"}},{\"id\":\"uhFTivJfSQ\",\"type\":\"header\",\"data\":{\"text\":\"5. VENDOR’S PERSONNEL\",\"level\":2}},{\"id\":\"tAQGNdDCJv\",\"type\":\"paragraph\",\"data\":{\"text\":\"5.1. The Vendor shall conduct an appropriate background investigation of all employees or contractors (the “Vendor’s Personnel”) of the Vendor who may have access to the Client’s Personal Data prior to allowing them such access. If the background investigation reveals that the Vendor’s Personnel are not suited to access the Client’s Personal Data, then the Vendor shall not provide the Vendor Personnel with access to the Client’s Personal Data.\"}},{\"id\":\"W1RGcLL-V8\",\"type\":\"paragraph\",\"data\":{\"text\":\"5.2. The Vendor shall ensure that all the Vendor Personnel: (i) has such access only as necessary for the purposes of providing the Client Services and complying with applicable laws; (ii) is contractually bound to confidentiality requirements no less onerous than this DPA; and (iii) is provided with appropriate privacy and security training.\"}},{\"id\":\"syP8b1ZRxB\",\"type\":\"paragraph\",\"data\":{\"text\":\"5.3. Upon request, the Vendor shall provide the Client a list of all individual employees and contractors (including former individual employees and contractors) who have (or have had) access to the Personal Data.\"}},{\"id\":\"joCX51vm8D\",\"type\":\"header\",\"data\":{\"text\":\"6. SECURITY\",\"level\":2}},{\"id\":\"Wmu3QR_Rt8\",\"type\":\"paragraph\",\"data\":{\"text\":\"6.1. The Vendor shall assess and implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk presented by the processing of the Client’s Personal Data including:\"}},{\"id\":\"FJznp-YLRK\",\"type\":\"paragraph\",\"data\":{\"text\":\"     6.1.1. The pseudonymization and\u002For encryption of Personal Data, which in the case of any Sensitive Personal Data, shall be transmitted only via secured encrypted channels and in encrypted form;\"}},{\"id\":\"WTF13ZhniJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"     6.1.2. The ability to ensure the ongoing confidentiality, integrity, availability, and resilience of processing systems and services;\"}},{\"id\":\"74pDYS8qUT\",\"type\":\"paragraph\",\"data\":{\"text\":\"     6.1.3.. The ability to restore the availability and access to the Client’s Personal Data in a timely manner in the event of a physical or technical incident; and\"}},{\"id\":\"6HNk2YKgoe\",\"type\":\"paragraph\",\"data\":{\"text\":\"     6.1.4. A process for regularly testing, assessing, and evaluating the effectiveness of technical and organizational measures for ensuring the security of the Processing.\"}},{\"id\":\"BHHqD96Puo\",\"type\":\"paragraph\",\"data\":{\"text\":\"6.2. In assessing the appropriate level of technical and organizational measures, the Vendor shall consider the risks presented by the Processing, including the risks of Personal Data Breach, accidental or unlawful loss, destruction, alteration, unauthorized disclosure of or access to the Client’s Personal Data.\"}},{\"id\":\"to1_bjjseb\",\"type\":\"paragraph\",\"data\":{\"text\":\"6.3. The Vendor shall keep records of its processing activities performed on behalf of the Client, which shall include at least:\"}},{\"id\":\"VtNUB2h-in\",\"type\":\"paragraph\",\"data\":{\"text\":\"     6.3.1. The details of the Vendor as Personal Data Processor, any representatives, Sub Processors, data protection officers, and the Vendor Personnel having access to the Client’s Personal Data;\"}},{\"id\":\"uzT6vZykQV\",\"type\":\"paragraph\",\"data\":{\"text\":\"     6.3.2. The categories of Processing activities performed;\"}},{\"id\":\"R8OCqTvrsX\",\"type\":\"paragraph\",\"data\":{\"text\":\"     6.3.3. Information regarding cross-border data transfers, if any; and\"}},{\"id\":\"k5n9VyzpbL\",\"type\":\"paragraph\",\"data\":{\"text\":\"     6.3.4. Description of the technical and organizational security measures implemented in respect of the processed Personal Data.\"}},{\"id\":\"qmseknzBzi\",\"type\":\"header\",\"data\":{\"text\":\"7. DATA SUBJECT RIGHTS\",\"level\":2}},{\"id\":\"B65WRakx1W\",\"type\":\"paragraph\",\"data\":{\"text\":\"7.1. The Vendor shall reasonably assist the Client in responding to requests to exercise Data Subject rights under applicable laws, including EU Data Protection Laws.\"}},{\"id\":\"yMEB5wsFRH\",\"type\":\"paragraph\",\"data\":{\"text\":\"7.2. The Vendor shall:\"}},{\"id\":\"7t1ENdbv3z\",\"type\":\"paragraph\",\"data\":{\"text\":\"     7.2.1. Promptly notify the Client if it receives a request from a Data Subject under EU Data Protection Laws in respect of the Client’s Personal Data; and\"}},{\"id\":\"Ev3gwgZ9aV\",\"type\":\"paragraph\",\"data\":{\"text\":\"     7.2.2.Ensure that it does not respond to that request except on the documented instructions of the Client or as strictly required by applicable laws to which the Vendor is subject.\"}},{\"id\":\"sgQ2anIBGP\",\"type\":\"header\",\"data\":{\"text\":\"8. LEGAL DISCLOSURE; PERSONAL DATA BREACH\",\"level\":2}},{\"id\":\"K-i0XDp6JD\",\"type\":\"paragraph\",\"data\":{\"text\":\"8.1. The Vendor shall notify the Client without undue delay and within 48 hours of the Vendor becomes aware of:\"}},{\"id\":\"35GUfahK-q\",\"type\":\"paragraph\",\"data\":{\"text\":\"     8.1.1 any legally binding request for disclosure of the Client’s Personal Data by a law enforcement authority unless otherwise prohibited, such as a prohibition under criminal law to preserve the confidentiality of a law enforcement investigation; and\"}},{\"id\":\"P3dERvHnVz\",\"type\":\"paragraph\",\"data\":{\"text\":\"     8.1.2. any actual or suspected Personal Data Breach affecting the Client’s Personal Data. The Vendor shall provide the Client with sufficient information to allow the Client to meet any obligations to report or inform Data Subjects or Supervisory Authorities of the Personal Data Breach under the applicable laws, including any information set out in Article 33(3) of the GDPR. Other than as required by law, the Vendor shall not make any public statements or other disclosures (including any communication to Data Subjects or Supervisory Authorities) about a Personal Data Breach affecting the Client’s Personal Data without the Client’s prior written consent, which is not provided through this DPA.\"}},{\"id\":\"C17k6Wir09\",\"type\":\"paragraph\",\"data\":{\"text\":\"8.2. The Vendor shall take any actions necessary to investigate any suspected or actual Personal Data Breach and prevent any further Personal Data Breach upon discovering the same.\"}},{\"id\":\"nAufVUIlRW\",\"type\":\"paragraph\",\"data\":{\"text\":\"8.3. The Vendor shall cooperate with the Client and take such steps as are directed by the Client to assist in the investigation, mitigation, and remediation of each such Personal Data Breach.\"}},{\"id\":\"vgnpgKlLQH\",\"type\":\"paragraph\",\"data\":{\"text\":\"8.4. The Vendor shall ensure that all the Vendor Personnel are informed of the confidential nature of the Client’s Personal Data and are required to keep it confidential; have undertaken training related to handling Personal Data, and are aware of the Vendor’s and their duties and obligations under this DPA.\"}},{\"id\":\"GUOpAs0_M1\",\"type\":\"header\",\"data\":{\"text\":\"9. DELETION OR RETURN OF CLIENT’S PERSONAL DATA\",\"level\":2}},{\"id\":\"8hMM5GTxES\",\"type\":\"paragraph\",\"data\":{\"text\":\"9.1. Upon expiration or termination of the provision of the Vendor’s Services, the Vendor shall promptly delete or return all copies of the Client’s Personal Data, at the Client’s choice, except as required to be retained in accordance with applicable law.\"}},{\"id\":\"0mk9I_tHQk\",\"type\":\"paragraph\",\"data\":{\"text\":\"9.2. Upon the Client’s prior written request, the Vendor Chief Privacy Officer or equivalent shall provide written certification to the Client that it has fully complied with this section.\"}},{\"id\":\"iKFjl5-CXk\",\"type\":\"header\",\"data\":{\"text\":\"10. PROVISION OF INFORMATION\",\"level\":2}},{\"id\":\"oxJqp0Xmfh\",\"type\":\"paragraph\",\"data\":{\"text\":\"     10.1. The Vendor shall provide assistance to the Client with any data protection impact assessments, prior consultations with Supervisory Authorities or other competent data privacy authorities, which the Client reasonably considers required under applicable laws. The scope of such assistance shall be limited to the Processing of the Client’s Personal Data by the Vendor.\"}},{\"id\":\"Qi1T7zHZ8Q\",\"type\":\"header\",\"data\":{\"text\":\"11. MISCELLANEOUS\",\"level\":2}},{\"id\":\"UoJh17bWXy\",\"type\":\"paragraph\",\"data\":{\"text\":\"11.1. Severance. Should any provision of this DPA be determined invalid or unenforceable, then the remainder of this DPA shall remain valid and in force. The invalid or unenforceable provision shall either be (i) amended as necessary to ensure its validity and enforceability while preserving the Parties’ intentions as closely as possible or, if this is not possible, (ii) construed in a manner as if the invalid or unenforceable part had never been contained therein.\"}},{\"id\":\"BdhdsP3trc\",\"type\":\"paragraph\",\"data\":{\"text\":\"Notice. All notices required under this DPA shall be sent to the Client by post to address specified in the relevant Purchase Order and by email to the email address used by the Client to contact the Vendor. Notices to the Vendor shall be sent to: Influ2, 1250 Borregas Avenue #44 Sunnyvale, CA 94089, USA and by email to: \u003Ca target=\\\"_blank\\\" rel=\\\"noopener noreferrer nofollow\\\" href=\\\"mailto:privacy@influ2.com\\\">privacy@influ2.com\u003C\u002Fa>\"}},{\"id\":\"NLpA6GhURT\",\"type\":\"paragraph\",\"data\":{\"text\":\"11.2. Order of precedence. In the event of any conflict between the terms of this DPA and other documents binding on Parties, the terms of these documents will be interpreted according to the following order of precedence: (i) this DPA; (ii) the Client’s Privacy Policy; (iii) terms of the Agreement, Purchase Order, license, or subscription, pursuant to which the Vendor’s Services are provided.\"}},{\"id\":\"aZKBK-pfV7\",\"type\":\"paragraph\",\"data\":{\"text\":\"11.3. Duration and termination. The duration of this DPA shall correspond to the duration of the Agreement.\"}},{\"id\":\"sUedY-grAY\",\"type\":\"header\",\"data\":{\"text\":\"ANNEX I: STANDARD CONTRACTUAL CLAUSES\",\"level\":2}},{\"id\":\"Te5meDdSMs\",\"type\":\"paragraph\",\"data\":{\"text\":\"These Standard Contractual Clauses are effective as of September 27, 2021. They are an integral part of the DPA, and the Standard Contractual Clauses shall prevail over the relevant provisions of the DPA, which contradict the terms of the Standard Contractual Clauses.\"}},{\"id\":\"OigxPaaw2V\",\"type\":\"header\",\"data\":{\"text\":\"SECTION I\",\"level\":3}},{\"id\":\"p1BzAkIBqw\",\"type\":\"header\",\"data\":{\"text\":\"Clause 1\",\"level\":6}},{\"id\":\"nv3NRqPwED\",\"type\":\"header\",\"data\":{\"text\":\"Purpose and scope\",\"level\":4}},{\"id\":\"dqPw9LzeKq\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. The purpose of these standard contractual clauses is to ensure compliance with the requirements of Regulation (EU) 2016\u002F679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation) for the transfer of personal data to a third country.\"}},{\"id\":\"VnJOC_jhbp\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. The Parties:\"}},{\"id\":\"jBPEGKpv8D\",\"type\":\"paragraph\",\"data\":{\"text\":\"         i. Data exporter — the Client as specified by the Data Processing Agreement; and\"}},{\"id\":\"w9MP5t3VQo\",\"type\":\"paragraph\",\"data\":{\"text\":\"         ii. Data importer — the Vendor, Influ2 Inc, have agreed to these standard contractual clauses (hereinafter: the “Clauses”).\"}},{\"id\":\"yysE1fN2ah\",\"type\":\"paragraph\",\"data\":{\"text\":\"     c. These Clauses apply with respect to the transfer of personal data as specified in Annex I(B).\"}},{\"id\":\"fbakS577zS\",\"type\":\"paragraph\",\"data\":{\"text\":\"     d. The Appendix to these Clauses containing the Annexes referred to therein forms an integral part of these Clauses.\"}},{\"id\":\"xW3ivuNAQv\",\"type\":\"header\",\"data\":{\"text\":\"Clause 2\",\"level\":6}},{\"id\":\"p2SkSqEiln\",\"type\":\"header\",\"data\":{\"text\":\"Effect and invariability of the Clauses\",\"level\":4}},{\"id\":\"pCAYnIyfqW\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. These Clauses set out appropriate safeguards, including enforceable data subject rights and effective legal remedies, pursuant to Article 46(1) and Article 46 (2)(c) of Regulation (EU) 2016\u002F679 and, with respect to data transfers from controllers to processors and\u002For processors to processors, standard contractual clauses pursuant to Article 28(7) of Regulation (EU) 2016\u002F679, provided they are not modified, except to select the appropriate Module(s) or to add or update information in the Appendix. This does not prevent the Parties from including the standard contractual clauses laid down in these Clauses in a wider contract and\u002For to add other clauses or additional safeguards, provided that they do not contradict, directly or indirectly, these Clauses or prejudice the fundamental rights or freedoms of data subjects.\"}},{\"id\":\"q6ImstQ2p3\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. These Clauses are without prejudice to obligations to which the data exporter is subject by virtue of Regulation (EU) 2016\u002F679.\"}},{\"id\":\"eddbRmQSSH\",\"type\":\"header\",\"data\":{\"text\":\"Clause 3\",\"level\":6}},{\"id\":\"T6A3lMAzog\",\"type\":\"header\",\"data\":{\"text\":\"Third-party beneficiaries\",\"level\":4}},{\"id\":\"7QOzJmXYah\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. Data subjects may invoke and enforce these Clauses, as third-party beneficiaries, against the data exporter and\u002For data importer, with the following exceptions:\"}},{\"id\":\"GIH-pdolWt\",\"type\":\"paragraph\",\"data\":{\"text\":\"     i. Clause 1, Clause 2, Clause 3, Clause 6, Clause 7;\"}},{\"id\":\"Hv_yQ0CAoC\",\"type\":\"paragraph\",\"data\":{\"text\":\"     ii. Clause 8 - Module One: Clause 8.5 (e) and Clause 8.9(b); Module Two: Clause 8.1(b), 8.9(a), (c), (d) and (e); Module Three: Clause 8.1(a), (c) and (d) and Clause 8.9(a), (c), (d), (e), (f) and (g); Module Four: Clause 8.1 (b) and Clause 8.3(b);\"}},{\"id\":\"lJEUQ6RIG4\",\"type\":\"paragraph\",\"data\":{\"text\":\"     iii. Clause 9 - Module Two: Clause 9(a), (c), (d) and (e); Module Three: Clause 9(a), (c), (d) and (e);\"}},{\"id\":\"GMtWXwwR1w\",\"type\":\"paragraph\",\"data\":{\"text\":\"     iv. Clause 12 - Module One: Clause 12(a) and (d); Modules Two and Three: Clause 12(a), (d) and (f);\"}},{\"id\":\"rcdHWJT9Z4\",\"type\":\"paragraph\",\"data\":{\"text\":\"     v. Clause 13;\"}},{\"id\":\"io7d58wPWj\",\"type\":\"paragraph\",\"data\":{\"text\":\"     vi. Clause 15.1(c), (d) and (e);\"}},{\"id\":\"kXfbEAHvG2\",\"type\":\"paragraph\",\"data\":{\"text\":\"     vii. Clause 16(e);\"}},{\"id\":\"E6eOoMy_im\",\"type\":\"paragraph\",\"data\":{\"text\":\"     viii. Clause 18 - Modules One, Two and Three: Clause 18(a) and (b); Module Four: Clause 18.\"}},{\"id\":\"p8oF9-sguk\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. Paragraph (a) is without prejudice to rights of data subjects under Regulation (EU) 2016\u002F679.\"}},{\"id\":\"iBS-6bAJLr\",\"type\":\"header\",\"data\":{\"text\":\"Clause 4\",\"level\":6}},{\"id\":\"nhS3sgA40P\",\"type\":\"header\",\"data\":{\"text\":\"Interpretation\",\"level\":4}},{\"id\":\"Umbh9H2PHg\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. Where these Clauses use terms that are defined in Regulation (EU) 2016\u002F679, those terms shall have the same meaning as in that Regulation.\"}},{\"id\":\"AHEBhD1XoV\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. These Clauses shall be read and interpreted in the light of the provisions of Regulation (EU) 2016\u002F679.\"}},{\"id\":\"b1zLaY8iu5\",\"type\":\"paragraph\",\"data\":{\"text\":\"     c. These Clauses shall not be interpreted in a way that conflicts with rights and obligations provided for in Regulation (EU) 2016\u002F679.\"}},{\"id\":\"C8hrjOwitj\",\"type\":\"header\",\"data\":{\"text\":\"Clause 5\",\"level\":6}},{\"id\":\"-XXzdf3QLC\",\"type\":\"header\",\"data\":{\"text\":\"Hierarchy\",\"level\":4}},{\"id\":\"GOiyfRiY0A\",\"type\":\"paragraph\",\"data\":{\"text\":\"In the event of a contradiction between these Clauses and the provisions of related agreements between the Parties, existing at the time these Clauses are agreed or entered into thereafter, these Clauses shall prevail.\"}},{\"id\":\"Odc1EOHyCn\",\"type\":\"header\",\"data\":{\"text\":\"Clause 6\",\"level\":6}},{\"id\":\"KBFUbspm8p\",\"type\":\"header\",\"data\":{\"text\":\"Description of the transfer(s)\",\"level\":4}},{\"id\":\"KLdRk5B2-L\",\"type\":\"paragraph\",\"data\":{\"text\":\"The details of the transfer(s), and in particular the categories of personal data that are transferred and the purpose(s) for which they are transferred, are specified in Annex I.B.\"}},{\"id\":\"jUdrGS8l_V\",\"type\":\"header\",\"data\":{\"text\":\"Clause 7 - Optional\",\"level\":6}},{\"id\":\"mwyl_RxmtA\",\"type\":\"header\",\"data\":{\"text\":\"Docking clause\",\"level\":4}},{\"id\":\"e8qmSkZT4F\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. An entity that is not a Party to these Clauses may, with the agreement of the Parties, accede to these Clauses at any time, either as a data exporter or as a data importer, by completing the Appendix and signing Annex I.A.\"}},{\"id\":\"BQGVKs_2Wn\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. Once it has completed the Appendix and signed Annex I.A, the acceding entity shall become a Party to these Clauses and have the rights and obligations of a data exporter or data importer in accordance with its designation in Annex I.A.\"}},{\"id\":\"0Ngly_1Uff\",\"type\":\"paragraph\",\"data\":{\"text\":\"     c. The acceding entity shall have no rights or obligations arising under these Clauses from the period prior to becoming a Party.\"}},{\"id\":\"LnZd2aMid2\",\"type\":\"header\",\"data\":{\"text\":\"SECTION II – OBLIGATIONS OF the PARTIES\",\"level\":3}},{\"id\":\"Qo8cLy_nao\",\"type\":\"header\",\"data\":{\"text\":\"Clause 8\",\"level\":6}},{\"id\":\"-BUtDaQsek\",\"type\":\"header\",\"data\":{\"text\":\"Data protection safeguards\",\"level\":4}},{\"id\":\"jeJf5ElMsb\",\"type\":\"paragraph\",\"data\":{\"text\":\"The data exporter warrants that it has used reasonable efforts to determine that the data importer is able, through the implementation of appropriate technical and organizational measures, to satisfy its obligations under these Clauses.\"}},{\"id\":\"y9kgBpIA6w\",\"type\":\"paragraph\",\"data\":{\"text\":\"8.1. Instructions\"}},{\"id\":\"udGOnLQFtZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. The data importer shall process the personal data only on documented instructions from the data exporter. The data exporter may give such instructions throughout the duration of the contract.\"}},{\"id\":\"ERPIZkU-f_\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. The data importer shall immediately inform the data exporter if it is unable to follow those instructions.\"}},{\"id\":\"YYA4MnsuD6\",\"type\":\"paragraph\",\"data\":{\"text\":\"8.2. Purpose limitation\"}},{\"id\":\"RNjpdGTpsk\",\"type\":\"paragraph\",\"data\":{\"text\":\"The data importer shall process the personal data only for the specific purpose(s) of the transfer, as set out in Annex I.B, unless on further instructions from the data exporter.\"}},{\"id\":\"CV1U64KFUQ\",\"type\":\"paragraph\",\"data\":{\"text\":\"8.3. Transparency\"}},{\"id\":\"6Fbo-qfBJD\",\"type\":\"paragraph\",\"data\":{\"text\":\"On request, the data exporter shall make a copy of these Clauses, including the Appendix as completed by the Parties, available to the data subject free of charge. To the extent necessary to protect business secrets or other confidential information, including the measures described in Annex II and personal data, the data exporter may redact part of the text of the Appendix to these Clauses prior to sharing a copy, but shall provide a meaningful summary where the data subject would otherwise not be able to understand its content or exercise his\u002Fher rights. On request, the Parties shall provide the data subject with the reasons for the redactions, to the extent possible without revealing the redacted information. This Clause is without prejudice to the obligations of the data exporter under Articles 13 and 14 of Regulation (EU) 2016\u002F679.\"}},{\"id\":\"3gy09T0wXY\",\"type\":\"paragraph\",\"data\":{\"text\":\"8.4. Accuracy\"}},{\"id\":\"NZ1r7-Drct\",\"type\":\"paragraph\",\"data\":{\"text\":\"If the data importer becomes aware that the personal data it has received is inaccurate, or has become outdated, it shall inform the data exporter without undue delay. In this case, the data importer shall cooperate with the data exporter to erase or rectify the data.\"}},{\"id\":\"LNPjPi34FZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"8.5. Duration of processing and erasure or return of data\"}},{\"id\":\"mZ8Lz9KEzQ\",\"type\":\"paragraph\",\"data\":{\"text\":\"Processing by the data importer shall only take place for the duration specified in Annex I.B. After the end of the provision of the processing services, the data importer shall, at the choice of the data exporter, delete all personal data processed on behalf of the data exporter and certify to the data exporter that it has done so, or return to the data exporter all personal data processed on its behalf and delete existing copies. Until the data is deleted or returned, the data importer shall continue to ensure compliance with these Clauses. In case of local laws applicable to the data importer that prohibit return or deletion of the personal data, the data importer warrants that it will continue to ensure compliance with these Clauses and will only process it to the extent and for as long as required under that local law. This is without prejudice to Clause 14, in particular the requirement for the data importer under Clause 14(e) to notify the data exporter throughout the duration of the contract if it has reason to believe that it is or has become subject to laws or practices not in line with the requirements under Clause 14(a).\"}},{\"id\":\"nQCPcA2xZD\",\"type\":\"paragraph\",\"data\":{\"text\":\"8.6. Security of processing\"}},{\"id\":\"uOQcMytlxY\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. The data importer and, during transmission, also the data exporter shall implement appropriate technical and organisational measures to ensure the security of the data, including protection against a breach of security leading to accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access to that data (hereinafter “personal data breach”). In assessing the appropriate level of security, the Parties shall take due account of the state of the art, the costs of implementation, the nature, scope, context and purpose(s) of processing and the risks involved in the processing for the data subjects. The Parties shall in particular consider having recourse to encryption or pseudonymisation, including during transmission, where the purpose of processing can be fulfilled in that manner. In case of pseudonymisation, the additional information for attributing the personal data to a specific data subject shall, where possible, remain under the exclusive control of the data exporter. In complying with its obligations under this paragraph, the data importer shall at least implement the technical and organisational measures specified in Annex II. The data importer shall carry out regular checks to ensure that these measures continue to provide an appropriate level of security.\"}},{\"id\":\"jejYOBh4aZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. The data importer shall grant access to the personal data to members of its personnel only to the extent strictly necessary for the implementation, management and monitoring of the contract. It shall ensure that persons authorised to process the personal data have committed themselves to confidentiality or are under an appropriate statutory obligation of confidentiality.\"}},{\"id\":\"WhMZ1Q0nuf\",\"type\":\"paragraph\",\"data\":{\"text\":\"     c. In the event of a personal data breach concerning personal data processed by the data importer under these Clauses, the data importer shall take appropriate measures to address the breach, including measures to mitigate its adverse effects. The data importer shall also notify the data exporter without undue delay after having become aware of the breach. Such notification shall contain the details of a contact point where more information can be obtained, a description of the nature of the breach (including, where possible, categories and approximate number of data subjects and personal data records concerned), its likely consequences and the measures taken or proposed to address the breach including, where appropriate, measures to mitigate its possible adverse effects. Where, and in so far as, it is not possible to provide all information at the same time, the initial notification shall contain the information then available and further information shall, as it becomes available, subsequently be provided without undue delay.\"}},{\"id\":\"R5zFZ7OTVt\",\"type\":\"paragraph\",\"data\":{\"text\":\"     d. The data importer shall cooperate with and assist the data exporter to enable the data exporter to comply with its obligations under Regulation (EU) 2016\u002F679, in particular to notify the competent supervisory authority and the affected data subjects, taking into account the nature of processing and the information available to the data importer.\"}},{\"id\":\"SAF4b2ujAi\",\"type\":\"paragraph\",\"data\":{\"text\":\"8.7. Sensitive data\"}},{\"id\":\"rkQke-uazW\",\"type\":\"paragraph\",\"data\":{\"text\":\"Where the transfer involves personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, or biometric data for the purpose of uniquely identifying a natural person, data concerning health or a person’s sex life or sexual orientation, or data relating to criminal convictions and offences (hereinafter “sensitive data”), the data importer shall apply the specific restrictions and\u002For additional safeguards described in Annex I.B.\"}},{\"id\":\"YYb3YXG9nf\",\"type\":\"paragraph\",\"data\":{\"text\":\"8.8. Onward transfers\"}},{\"id\":\"j7vLE6xMSV\",\"type\":\"paragraph\",\"data\":{\"text\":\"The data importer shall only disclose the personal data to a third party on documented instructions from the data exporter. In addition, the data may only be disclosed to a third party located outside the European Union4 (in the same country as the data importer or in another third country, hereinafter “onward transfer”) if the third party is or agrees to be bound by these Clauses, under the appropriate Module, or if:\"}},{\"id\":\"CXI9J32B8F\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. the onward transfer is to a country benefitting from an adequacy decision pursuant to Article 45 of Regulation (EU) 2016\u002F679 that covers the onward transfer;\"}},{\"id\":\"SjkKQ6RMRf\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. the third party otherwise ensures appropriate safeguards pursuant to Articles 46 or 47 Regulation of (EU) 2016\u002F679 with respect to the processing in question;\"}},{\"id\":\"6QHgklIZeL\",\"type\":\"paragraph\",\"data\":{\"text\":\"     c. the onward transfer is necessary for the establishment, exercise or defense of legal claims in the context of specific administrative, regulatory or judicial proceedings; or\"}},{\"id\":\"VmLd8dPivf\",\"type\":\"paragraph\",\"data\":{\"text\":\"     d. the onward transfer is necessary in order to protect the vital interests of the data subject or of another natural person.\"}},{\"id\":\"H6Jaf6Taee\",\"type\":\"paragraph\",\"data\":{\"text\":\"Any onward transfer is subject to compliance by the data importer with all the other safeguards under these Clauses, in particular purpose limitation.\"}},{\"id\":\"Elzbo4GHM5\",\"type\":\"paragraph\",\"data\":{\"text\":\"8.9. Documentation and compliance\"}},{\"id\":\"ZgXy08VHAY\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. The data importer shall promptly and adequately deal with enquiries from the data exporter that relate to the processing under these Clauses.\"}},{\"id\":\"p9RAbsBfTD\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. The Parties shall be able to demonstrate compliance with these Clauses. In particular, the data importer shall keep appropriate documentation on the processing activities carried out on behalf of the data exporter.\"}},{\"id\":\"M98AuCktEW\",\"type\":\"paragraph\",\"data\":{\"text\":\"     c. The data importer shall make available to the data exporter all information necessary to demonstrate compliance with the obligations set out in these Clauses and at the data exporter’s request, allow for and contribute to audits of the processing activities covered by these Clauses, at reasonable intervals or if there are indications of non- compliance. In deciding on a review or audit, the data exporter may take into account relevant certifications held by the data importer.\"}},{\"id\":\"-Ls-qU01t6\",\"type\":\"paragraph\",\"data\":{\"text\":\"     d. The data exporter may choose to conduct the audit by itself or mandate an independent auditor. Audits may include inspections at the premises or physical facilities of the data importer and shall, where appropriate, be carried out with reasonable notice.\"}},{\"id\":\"oAlhzSitY3\",\"type\":\"paragraph\",\"data\":{\"text\":\"     e. The Parties shall make the information referred to in paragraphs (b) and (c), including the results of any audits, available to the competent supervisory authority on request.\"}},{\"id\":\"knXUeMRWkU\",\"type\":\"header\",\"data\":{\"text\":\"Clause 9\",\"level\":6}},{\"id\":\"gjaFvJGCSX\",\"type\":\"header\",\"data\":{\"text\":\"Use of sub-processors\",\"level\":4}},{\"id\":\"_IdfHctSZe\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. GENERAL WRITTEN AUTHORISATION the data importer has the data exporter’s general authorisation for the engagement of sub-processor(s) from an agreed list. The data importer shall specifically inform the data exporter in writing of any intended changes to that list through the addition or replacement of sub- processors at least 30 days in advance, thereby giving the data exporter sufficient time to be able to object to such changes prior to the engagement of the sub-processor(s). The data importer shall provide the data exporter with the information necessary to enable the data exporter to exercise its right to object. The rules of section 3 of the DPA supplements this clause 9(a) hereof.\"}},{\"id\":\"sxOc6ZUUUh\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. Where the data importer engages a sub-processor to carry out specific processing activities (on behalf of the data exporter), it shall do so by way of a written contract that provides for, in substance, the same data protection obligations as those binding the data importer under these Clauses, including in terms of third-party beneficiary rights for data subjects. the Parties agree that, by complying with this Clause, the data importer fulfils its obligations under Clause 8.8. The data importer shall ensure that the sub-processor complies with the obligations to which the data importer is subject pursuant to these Clauses.\"}},{\"id\":\"fVN0GcCaKr\",\"type\":\"paragraph\",\"data\":{\"text\":\"     c. The data importer shall provide, at the data exporter’s request, a copy of such a sub-processor agreement and any subsequent amendments to the data exporter. To the extent necessary to protect business secrets or other confidential information, including personal data, the data importer may redact the text of the agreement prior to sharing a copy.\"}},{\"id\":\"foVsjNmAVW\",\"type\":\"paragraph\",\"data\":{\"text\":\"     d. The data importer shall remain fully responsible to the data exporter for the performance of the sub-processor’s obligations under its contract with the data importer. The data importer shall notify the data exporter of any failure by the sub-processor to fulfil its obligations under that contract.\"}},{\"id\":\"riWXTp1_vF\",\"type\":\"paragraph\",\"data\":{\"text\":\"     e. The data importer shall agree a third-party beneficiary clause with the sub-processor whereby - in the event the data importer has factually disappeared, ceased to exist in law or has become insolvent - the data exporter shall have the right to terminate the sub-processor contract and to instruct the sub-processor to erase or return the personal data.\"}},{\"id\":\"lQIL4gt5NU\",\"type\":\"header\",\"data\":{\"text\":\"Clause 10\",\"level\":6}},{\"id\":\"_dKomQ6EB2\",\"type\":\"header\",\"data\":{\"text\":\"Data subject rights\",\"level\":4}},{\"id\":\"KGGCZW3pCp\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. The data importer shall promptly notify the data exporter of any request it has received from a data subject. It shall not respond to that request itself unless it has been authorised to do so by the data exporter.\"}},{\"id\":\"8OQgdIZu2Q\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. The data importer shall assist the data exporter in fulfilling its obligations to respond to data subjects’ requests for the exercise of their rights under Regulation (EU) 2016\u002F679. In this regard, the Parties shall set out in Annex II the appropriate technical and organisational measures, taking into account the nature of the processing, by which the assistance shall be provided, as well as the scope and the extent of the assistance required.\"}},{\"id\":\"wEjYwCz435\",\"type\":\"paragraph\",\"data\":{\"text\":\"     d. In fulfilling its obligations under paragraphs (a) and (b), the data importer shall comply with the instructions from the data exporter.\"}},{\"id\":\"1XlzIiUlDk\",\"type\":\"header\",\"data\":{\"text\":\"Clause 11\",\"level\":6}},{\"id\":\"GrGuFZZIMH\",\"type\":\"header\",\"data\":{\"text\":\"Redress\",\"level\":4}},{\"id\":\"FhKRoIPF5G\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. The data importer shall inform data subjects in a transparent and easily accessible format, through individual notice or on its website, of a contact point authorised to handle complaints. It shall deal promptly with any complaints it receives from a data subject.\"}},{\"id\":\"KTFL3IeKiU\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. In case of a dispute between a data subject and one of the Parties as regards compliance with these Clauses, that Party shall use its best efforts to resolve the issue amicably in a timely fashion. The Parties shall keep each other informed about such disputes and, where appropriate, cooperate in resolving them.\"}},{\"id\":\"IAfzL0YW_y\",\"type\":\"paragraph\",\"data\":{\"text\":\"     c. Where the data subject invokes a third-party beneficiary right pursuant to Clause 3, the data importer shall accept the decision of the data subject to:\"}},{\"id\":\"248Us8zFjD\",\"type\":\"paragraph\",\"data\":{\"text\":\"     i. lodge a complaint with the supervisory authority in the Member State of his\u002Fher habitual residence or place of work, or the competent supervisory authority pursuant to Clause 13;\"}},{\"id\":\"BYu7uUtEjZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"     ii. refer the dispute to the competent courts within the meaning of Clause 18.\"}},{\"id\":\"1UtO7p4K24\",\"type\":\"paragraph\",\"data\":{\"text\":\"     d. The Parties accept that the data subject may be represented by a not-for-profit body, organisation or association under the conditions set out in Article 80(1) of Regulation (EU) 2016\u002F679.\"}},{\"id\":\"x4dqpnXx9j\",\"type\":\"paragraph\",\"data\":{\"text\":\"     e. The data importer shall abide by a decision that is binding under the applicable EU or Member State law.\"}},{\"id\":\"02ps5i0Vhw\",\"type\":\"paragraph\",\"data\":{\"text\":\"     f. The data importer agrees that the choice made by the data subject will not prejudice his\u002Fher substantive and procedural rights to seek remedies in accordance with applicable laws.\"}},{\"id\":\"aN9THrGvCk\",\"type\":\"header\",\"data\":{\"text\":\"Clause 12\",\"level\":6}},{\"id\":\"Hk2Yicj6oi\",\"type\":\"header\",\"data\":{\"text\":\"Liability\",\"level\":4}},{\"id\":\"wCG9MEcUoU\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. Each Party shall be liable to the other Party\u002Fies for any damages it causes the other Party\u002Fies by any breach of these Clauses.\"}},{\"id\":\"ibJf_ZstFL\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. The data importer shall be liable to the data subject, and the data subject shall be entitled to receive compensation, for any material or non-material damages the data importer or its sub-processor causes the data subject by breaching the third-party beneficiary rights under these Clauses.\"}},{\"id\":\"0GjmeNWI__\",\"type\":\"paragraph\",\"data\":{\"text\":\"     c. Notwithstanding paragraph (b), the data exporter shall be liable to the data subject, and the data subject shall be entitled to receive compensation, for any material or non-material damages the data exporter or the data importer (or its sub-processor) causes the data subject by breaching the third-party beneficiary rights under these Clauses. This is without prejudice to the liability of the data exporter and, where the\"}},{\"id\":\"hbVA7mMAfq\",\"type\":\"paragraph\",\"data\":{\"text\":\"     d. data exporter is a processor acting on behalf of a controller, to the liability of the controller under Regulation (EU) 2016\u002F679 or Regulation (EU) 2018\u002F1725, as applicable.\"}},{\"id\":\"IhNoC_t3ZH\",\"type\":\"paragraph\",\"data\":{\"text\":\"     e. The Parties agree that if the data exporter is held liable under paragraph (c) for damages caused by the data importer (or its sub-processor), it shall be entitled to claim back from the data importer that part of the compensation corresponding to the data importer’s responsibility for the damage.\"}},{\"id\":\"L9FQfewtiW\",\"type\":\"paragraph\",\"data\":{\"text\":\"     f. Where more than one Party is responsible for any damage caused to the data subject as a result of a breach of these Clauses, all responsible Parties shall be jointly and severally liable and the data subject is entitled to bring an action in court against any of these Parties.\"}},{\"id\":\"pbOC8SdwUV\",\"type\":\"paragraph\",\"data\":{\"text\":\"     g. The Parties agree that if one Party is held liable under paragraph (e), it shall be entitled to claim back from the other Party\u002Fies that part of the compensation corresponding to its \u002F their responsibility for the damage.\"}},{\"id\":\"Qc0FN3BsNY\",\"type\":\"paragraph\",\"data\":{\"text\":\"     h. The data importer may not invoke the conduct of a sub-processor to avoid its own liability.\"}},{\"id\":\"-YRvs9pgiT\",\"type\":\"header\",\"data\":{\"text\":\"Clause 13\",\"level\":6}},{\"id\":\"Ujm6nl7_eQ\",\"type\":\"header\",\"data\":{\"text\":\"Supervision\",\"level\":4}},{\"id\":\"N4zEv--sCr\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. [Where the data exporter is established in an EU Member State:] the supervisory authority with responsibility for ensuring compliance by the data exporter with Regulation (EU) 2016\u002F679 as regards the data transfer shall act as competent supervisory authority.[Where the data exporter is not established in an EU Member State, but falls within the territorial scope of application of Regulation (EU) 2016\u002F679 in accordance with its Article 3(2) and has appointed a representative pursuant to Article 27(1) of Regulation (EU) 2016\u002F679:] the supervisory authority of the Member State in which the representative within the meaning of Article 27(1) of Regulation (EU) 2016\u002F679 is established shall act as competent supervisory authority.[Where the data exporter is not established in an EU Member State, but falls within the territorial scope of application of Regulation (EU) 2016\u002F679 in accordance with its Article 3(2) without however having to appoint a representative pursuant to Article 27(2) of Regulation (EU) 2016\u002F679:] the supervisory authority of one of the Member States in which the data subjects whose personal data is transferred under these Clauses in relation to the offering of goods or services to them, or whose behavior is monitored, are located shall act as competent supervisory authority.\"}},{\"id\":\"hzsN9IdLiW\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. The data importer agrees to submit itself to the jurisdiction of and cooperate with the competent supervisory authority in any procedures aimed at ensuring compliance with these Clauses. In particular, the data importer agrees to respond to enquiries, submit to audits and comply with the measures adopted by the supervisory authority, including remedial and compensatory measures. It shall provide the supervisory authority with written confirmation that the necessary actions have been taken.\"}},{\"id\":\"S10dUGNsHh\",\"type\":\"header\",\"data\":{\"text\":\"SECTION III – LOCAL LAWS AND OBLIGATIONS IN CASE OF ACCESS BY PUBLIC AUTHORITIES\",\"level\":3}},{\"id\":\"2f8APwSud2\",\"type\":\"header\",\"data\":{\"text\":\"Clause 14\",\"level\":6}},{\"id\":\"xiJvLfQGm0\",\"type\":\"header\",\"data\":{\"text\":\"Local laws and practices affecting compliance with the Clauses\",\"level\":4}},{\"id\":\"VGvSbVf8Db\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. The Parties warrant that they have no reason to believe that the laws and practices in the third country of destination applicable to the processing of the personal data by the data importer, including any requirements to disclose personal data or measures authorising access by public authorities, prevent the data importer from fulfilling its obligations under these Clauses. This is based on the understanding that laws and practices that respect the essence of the fundamental rights and freedoms and do not exceed what is necessary and proportionate in a democratic society to safeguard one of the objectives listed in Article 23(1) of Regulation (EU) 2016\u002F679, are not in contradiction with these Clauses.\"}},{\"id\":\"uGIRF9dz06\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. The Parties declare that in providing the warranty in paragraph (a), they have taken due account in particular of the following elements:\"}},{\"id\":\"5JgTxb6Hf_\",\"type\":\"paragraph\",\"data\":{\"text\":\"     i. the specific circumstances of the transfer, including the length of the processing chain, the number of actors involved and the transmission channels used; intended onward transfers; the type of recipient; the purpose of processing; the categories and format of the transferred personal data; the economic sector in which the transfer occurs; the storage location of the data transferred;\"}},{\"id\":\"UuSHqjDxd7\",\"type\":\"paragraph\",\"data\":{\"text\":\"     ii. the laws and practices of the third country of destination– including those requiring the disclosure of data to public authorities or authorising access by such authorities – relevant in light of the specific circumstances of the transfer, and the applicable limitations and safeguards;\"}},{\"id\":\"1sfTL-rvxZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"     iii. any relevant contractual, technical or organisational safeguards put in place to supplement the safeguards under these Clauses, including measures applied during transmission and to the processing of the personal data in the country of destination.\"}},{\"id\":\"UKcUgTDwA5\",\"type\":\"paragraph\",\"data\":{\"text\":\"     c. The data importer warrants that, in carrying out the assessment under paragraph (b), it has made its best efforts to provide the data exporter with relevant information and agrees that it will continue to cooperate with the data exporter in ensuring compliance with these Clauses.\"}},{\"id\":\"sp7EilPHY6\",\"type\":\"paragraph\",\"data\":{\"text\":\"     d. The Parties agree to document the assessment under paragraph (b) and make it available to the competent supervisory authority on request.\"}},{\"id\":\"g6PZc6fDKj\",\"type\":\"paragraph\",\"data\":{\"text\":\"     e. The data importer agrees to notify the data exporter promptly if, after having agreed to these Clauses and for the duration of the contract, it has reason to believe that it is or has become subject to laws or practices not in line with the requirements under paragraph (a), including following a change in the laws of the third country or a measure (such as a disclosure request) indicating an application of such laws in practice that is not in line with the requirements in paragraph (a).\"}},{\"id\":\"y-DrJN47AF\",\"type\":\"paragraph\",\"data\":{\"text\":\"     f. Following a notification pursuant to paragraph (e), or if the data exporter otherwise has reason to believe that the data importer can no longer fulfil its obligations under these Clauses, the data exporter shall promptly identify appropriate measures (e.g. technical or organisational measures to ensure security and confidentiality) to be adopted by the data exporter and\u002For data importer to address the situation. The data exporter shall suspend the data transfer if it considers that no appropriate safeguards for such transfer can be ensured, or if instructed by the competent supervisory authority to do so. In this case, the data exporter shall be entitled to terminate the contract, insofar as it concerns the processing of personal data under these Clauses. If the contract involves more than two Parties, the data exporter may exercise this right to termination only with respect to the relevant Party, unless the Parties have agreed otherwise. Where the contract is terminated pursuant to this Clause, Clause 16(d) and (e) shall apply.\"}},{\"id\":\"Avuu7irQkd\",\"type\":\"header\",\"data\":{\"text\":\"Clause 15\",\"level\":6}},{\"id\":\"Ll31TC1LXx\",\"type\":\"header\",\"data\":{\"text\":\"Obligations of the data importer in case of access by public authorities\",\"level\":5}},{\"id\":\"Wb1hgtWGl_\",\"type\":\"paragraph\",\"data\":{\"text\":\"15.1 Notification\"}},{\"id\":\"pPM59ECl2Q\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. The data importer agrees to notify the data exporter and, where possible, the data subject promptly (if necessary with the help of the data exporter) if it:\"}},{\"id\":\"zGqi30oJP9\",\"type\":\"paragraph\",\"data\":{\"text\":\"     i. receives a legally binding request from a public authority, including judicial authorities, under the laws of the country of destination for the disclosure of personal data transferred pursuant to these Clauses; such notification shall include information about the personal data requested, the requesting authority, the legal basis for the request and the response provided; or\"}},{\"id\":\"waejo3He_x\",\"type\":\"paragraph\",\"data\":{\"text\":\"     ii. becomes aware of any direct access by public authorities to personal data transferred pursuant to these Clauses in accordance with the laws of the country of destination; such notification shall include all information available to the importer.\"}},{\"id\":\"3-_KTW3atw\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. If the data importer is prohibited from notifying the data exporter and\u002For the data subject under the laws of the country of destination, the data importer agrees to use its best efforts to obtain a waiver of the prohibition, with a view to communicating as much information as possible, as soon as possible. The data importer agrees to document its best efforts in order to be able to demonstrate them on request of the data exporter.\"}},{\"id\":\"1SVIeVwMbO\",\"type\":\"paragraph\",\"data\":{\"text\":\"     c. Where permissible under the laws of the country of destination, the data importer agrees to provide the data exporter, at regular intervals for the duration of the contract, with as much relevant information as possible on the requests received (in particular, number of requests, type of data requested, requesting authority\u002Fies, whether requests have been challenged and the outcome of such challenges, etc.).\"}},{\"id\":\"C2sfCVf-bh\",\"type\":\"paragraph\",\"data\":{\"text\":\"     d. The data importer agrees to preserve the information pursuant to paragraphs (a) to (c) for the duration of the contract and make it available to the competent supervisory authority on request.\"}},{\"id\":\"9v18pJey-1\",\"type\":\"paragraph\",\"data\":{\"text\":\"     e. Paragraphs (a) to (c) are without prejudice to the obligation of the data importer pursuant to Clause 14 (e) and Clause 16 to inform the data exporter promptly where it is unable to comply with these Clauses.\"}},{\"id\":\"fFYUt1fRI2\",\"type\":\"paragraph\",\"data\":{\"text\":\"15.2. Review of legality and data minimisation\"}},{\"id\":\"9WOoQcNPOC\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. The data importer agrees to review the legality of the request for disclosure, in particular whether it remains within the powers granted to the requesting public authority, and to challenge the request if, after careful assessment, it concludes that there are reasonable grounds to consider that the request is unlawful under the laws of the country of destination, applicable obligations under international law and\"}},{\"id\":\"iY8SSGgQr8\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. principles of international comity. The data importer shall, under the same conditions, pursue possibilities of appeal. When challenging a request, the data importer shall seek interim measures with a view to suspending the effects of the request until the competent judicial authority has decided on its merits. It shall not disclose the personal data requested until required to do so under the applicable procedural rules. These requirements are without prejudice to the obligations of the data importer under Clause 14(e).\"}},{\"id\":\"_gQc7F2oAz\",\"type\":\"paragraph\",\"data\":{\"text\":\"     c. The data importer agrees to document its legal assessment and any challenge to the request for disclosure and, to the extent permissible under the laws of the country of destination, make the documentation available to the data exporter. It shall also make it available to the competent supervisory authority on request.\"}},{\"id\":\"cPQQ6PwXw4\",\"type\":\"paragraph\",\"data\":{\"text\":\"     d. The data importer agrees to provide the minimum amount of information permissible when responding to a request for disclosure, based on a reasonable interpretation of the request.\"}},{\"id\":\"enAUac1Bog\",\"type\":\"header\",\"data\":{\"text\":\"SECTION IV – FINAL PROVISIONS\",\"level\":3}},{\"id\":\"R0MhN8Qqi_\",\"type\":\"header\",\"data\":{\"text\":\"Clause 16\",\"level\":6}},{\"id\":\"ZBXWfRXxbl\",\"type\":\"header\",\"data\":{\"text\":\"Non-compliance with the Clauses and termination\",\"level\":4}},{\"id\":\"5J1g85NSPD\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. The data importer shall promptly inform the data exporter if it is unable to comply with these Clauses, for whatever reason.\"}},{\"id\":\"jPRHZhTx3O\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. In the event that the data importer is in breach of these Clauses or unable to comply with these Clauses, the data exporter shall suspend the transfer of personal data to the data importer until compliance is again ensured or the contract is terminated. This is without prejudice to Clause 14(f).\"}},{\"id\":\"Wpn7smVcAU\",\"type\":\"paragraph\",\"data\":{\"text\":\"     c. The data exporter shall be entitled to terminate the contract, insofar as it concerns the processing of personal data under these Clauses, where:\"}},{\"id\":\"YcxAOrcNWq\",\"type\":\"paragraph\",\"data\":{\"text\":\"     i. the data exporter has suspended the transfer of personal data to the data importer pursuant to paragraph (b) and compliance with these Clauses is not restored within a reasonable time and in any event within one month of suspension;the data importer is in substantial or persistent breach of these Clauses; or\"}},{\"id\":\"Fe2hQqzgA2\",\"type\":\"paragraph\",\"data\":{\"text\":\"     ii. the data importer fails to comply with a binding decision of a competent court or supervisory authority regarding its obligations under these Clauses.\"}},{\"id\":\"sDZ_mWwQ2Y\",\"type\":\"paragraph\",\"data\":{\"text\":\"     iii. In these cases, it shall inform the competent supervisory authority [for Module Three: and the controller] of such non-compliance. Where the contract involves more than two Parties, the data exporter may exercise this right to termination only with respect to the relevant Party, unless the Parties have agreed otherwise.\"}},{\"id\":\"4jvi9m-9rj\",\"type\":\"paragraph\",\"data\":{\"text\":\"     d. Personal data that has been transferred prior to the termination of the contract pursuant to paragraph (c) shall at the choice of the data exporter immediately be returned to the data exporter or deleted in its entirety. The same shall apply to any copies of the data. The data importer shall certify the deletion of the data to the data exporter. Until the data is deleted or returned, the data importer shall continue to ensure compliance with these Clauses. In case of local laws applicable to the data importer that prohibit the return or deletion of the transferred personal data, the data importer warrants that it will continue to ensure compliance with these Clauses and will only process the data to the extent and for as long as required under that local law.\"}},{\"id\":\"1LN6afYXnV\",\"type\":\"paragraph\",\"data\":{\"text\":\"     e. Either Party may revoke its agreement to be bound by these Clauses where (i) the European Commission adopts a decision pursuant to Article 45(3) of Regulation (EU) 2016\u002F679 that covers the transfer of personal data to which these Clauses apply; or (ii) Regulation (EU) 2016\u002F679 becomes part of the legal framework of the country to which the personal data is transferred. This is without prejudice to other obligations applying to the processing in question under Regulation (EU) 2016\u002F679.\"}},{\"id\":\"SzV88Uw0bQ\",\"type\":\"header\",\"data\":{\"text\":\"Clause 17\",\"level\":6}},{\"id\":\"VhBtELYy0R\",\"type\":\"header\",\"data\":{\"text\":\"Governing law\",\"level\":5}},{\"id\":\"fTB29OsoAP\",\"type\":\"paragraph\",\"data\":{\"text\":\"These Clauses shall be governed by the law of the EU Member State in which the data exporter is established. Where such law does not allow for third-party beneficiary rights, they shall be governed by the law of another EU Member State that does allow for third-party beneficiary rights. The Parties agree that this shall be the law of Ireland.\"}},{\"id\":\"qVJwwfRF1d\",\"type\":\"header\",\"data\":{\"text\":\"Clause 18\",\"level\":6}},{\"id\":\"_Q1gJubE46\",\"type\":\"header\",\"data\":{\"text\":\"Choice of forum and jurisdiction\",\"level\":5}},{\"id\":\"8Up22knEK3\",\"type\":\"paragraph\",\"data\":{\"text\":\"     a. Any dispute arising from these Clauses shall be resolved by the courts in accordance with the Agreement.\"}},{\"id\":\"Sbc97ZgIlo\",\"type\":\"paragraph\",\"data\":{\"text\":\"     b. A data subject may also bring legal proceedings against the data exporter and\u002For data importer before the courts of the Member State in which he\u002Fshe has his\u002Fher habitual residence.\"}},{\"id\":\"ftDbFBam53\",\"type\":\"paragraph\",\"data\":{\"text\":\"     с. The Parties agree to submit themselves to the jurisdiction of such courts.\"}},{\"id\":\"dZwi7LW7i8\",\"type\":\"paragraph\",\"data\":{\"text\":\"APPENDIX\"}},{\"id\":\"Dp4xxTbass\",\"type\":\"paragraph\",\"data\":{\"text\":\"EXPLANATORY NOTE:\"}},{\"id\":\"n7lsHfJkHf\",\"type\":\"paragraph\",\"data\":{\"text\":\"It must be possible to clearly distinguish the information applicable to each transfer or category of transfers and, in this regard, to determine the respective role(s) of the Parties as data exporter(s) and\u002For data importer(s). This does not necessarily require completing and signing separate appendices for each transfer\u002Fcategory of transfers and\u002For contractual relationship, where this transparency can be achieved through one appendix. However, where necessary to ensure sufficient clarity, separate appendices should be used.\"}},{\"id\":\"bHZPoSNpKU\",\"type\":\"header\",\"data\":{\"text\":\"ANNEX I\",\"level\":2}},{\"id\":\"kJLaWNMBVH\",\"type\":\"paragraph\",\"data\":{\"text\":\"A. LIST OF PARTIES\"}},{\"id\":\"N_mju8T7sk\",\"type\":\"paragraph\",\"data\":{\"text\":\"Data exporter(s):The Client, in accordance with the relevant PO and Agreement. Activities relevant to the data transferred under these Clauses: submitting personal data to Data importer\u002FProcessor by electronic means, without limitation, web interface, API, or other communication channels.Role (controller\u002Fprocessor): ControllerData importer(s):Name: Influ2 IncAddress: 1250 Borregas Avenue #44 Sunnyvale, CA 94089, USAContact person’s name, position, and contact details: Dmitry Gordiyenko, DPO, \u003Ca target=\\\"_blank\\\" rel=\\\"noopener noreferrer nofollow\\\" href=\\\"mailto:d.gordiyenko@influ2.com\\\">d.gordiyenko@influ2.com\u003C\u002Fa>Activities relevant to the data transferred under these Clauses: running advertising campaigns targeted to specific people according to data provided by Data exporter\u002FController.Role (controller\u002Fprocessor): Processor\"}},{\"id\":\"vlJZaP1ABJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"B. DESCRIPTION OF TRANSFER\"}},{\"id\":\"o_bboFR2lH\",\"type\":\"paragraph\",\"data\":{\"text\":\"Categories of data subjects whose personal data is transferred\"}},{\"id\":\"UI6LJ9P74P\",\"type\":\"paragraph\",\"data\":{\"text\":\"the audience selected and specified by the Data exporter\u002FController, who are subjects to targeted advertising campaigns running by the Data importer\u002FProcessor to the benefit and on behalf of the Data exporter\u002FController.\"}},{\"id\":\"cIqe0yQyHU\",\"type\":\"paragraph\",\"data\":{\"text\":\"Categories of personal data transferred\"}},{\"id\":\"5AuuEO3T_w\",\"type\":\"paragraph\",\"data\":{\"text\":\"first and last name, company name, title, business email address, and phone number.\"}},{\"id\":\"RzWhl4Rx3Y\",\"type\":\"paragraph\",\"data\":{\"text\":\"Sensitive data transferred (if applicable) and applied restrictions or safeguards that fully take into consideration the nature of the data and the risks involved, such as for instance strict purpose limitation, access restrictions (including access only for staff having followed specialised training), keeping a record of access to the data, restrictions for onward transfers or additional security measures.\"}},{\"id\":\"H8gjYZL2g1\",\"type\":\"paragraph\",\"data\":{\"text\":\"Not applicable\"}},{\"id\":\"f5PSkLE1Kb\",\"type\":\"paragraph\",\"data\":{\"text\":\"The frequency of the transfer (e.g. whether the data is transferred on a one-off or continuous basis).\"}},{\"id\":\"-nqqM_yoI6\",\"type\":\"paragraph\",\"data\":{\"text\":\"Episodically, as needed.\"}},{\"id\":\"j_5eq3XYar\",\"type\":\"paragraph\",\"data\":{\"text\":\"Nature of the processing\"}},{\"id\":\"7_ASX_w67X\",\"type\":\"paragraph\",\"data\":{\"text\":\"Collection, recording, organisation, structuring, storage, retrieval, and erasure\"}},{\"id\":\"cLdwnHeHtG\",\"type\":\"paragraph\",\"data\":{\"text\":\"Purpose(s) of the data transfer and further processing\"}},{\"id\":\"DAMo2YHTiI\",\"type\":\"paragraph\",\"data\":{\"text\":\"Running advertising campaigns targeted to specific people according to data provided by Data exporter\u002FController.\"}},{\"id\":\"3jAaiHRkrY\",\"type\":\"paragraph\",\"data\":{\"text\":\"The period for which the personal data will be retained, or, if that is not possible, the criteria used to determine that period\"}},{\"id\":\"Dj-ZmSZzRO\",\"type\":\"paragraph\",\"data\":{\"text\":\"For the duration of the services agreement between Data exporter\u002FController and Data importer\u002FProcessor or until deletion is properly requested by the Data exporter\u002FController, whichever comes earlier. In any case, data that is not further necessary for the purposes of the services agreement will be deleted within a technically reasonable time that will not exceed thirty (30) days.\"}},{\"id\":\"-B8XqsKG_o\",\"type\":\"paragraph\",\"data\":{\"text\":\"For transfers to (sub-) processors, also specify subject matter, nature and duration of the processing\"}},{\"id\":\"iuNdxhQQ92\",\"type\":\"paragraph\",\"data\":{\"text\":\"Running advertising campaigns targeted to specific people on a particular social media platform; retrieval and erasure; the data is transferred in hashed (irreversibly pseudonymized) format and will be deleted promptly after the match process is complete.\"}},{\"id\":\"iBMTukr4tk\",\"type\":\"paragraph\",\"data\":{\"text\":\"C. COMPETENT SUPERVISORY AUTHORITY\"}},{\"id\":\"AhYfqUYGfY\",\"type\":\"paragraph\",\"data\":{\"text\":\"In accordance with Clause 13 hereof\"}},{\"id\":\"Zsycv5FWF2\",\"type\":\"header\",\"data\":{\"text\":\"ANNEX II - TECHNICAL AND ORGANISATIONAL MEASURES INCLUDING TECHNICAL AND ORGANISATIONAL MEASURES TO ENSURE the SECURITY OF the DATA\",\"level\":2}},{\"id\":\"ALTSuyo1-i\",\"type\":\"paragraph\",\"data\":{\"text\":\"EXPLANATORY NOTE:\"}},{\"id\":\"-6AoZPldTX\",\"type\":\"paragraph\",\"data\":{\"text\":\"The technical and organisational measures must be described in specific (and not generic) terms. See also the general comment on the first page of the Appendix, in particular on the need to clearly indicate which measures apply to each transfer\u002Fset of transfers.\"}},{\"id\":\"zlmqd3fS4Z\",\"type\":\"paragraph\",\"data\":{\"text\":\"Description of the technical and organisational measures implemented by the data importer(s) (including any relevant certifications) to ensure an appropriate level of security, taking into account the nature, scope, context and purpose of the processing, and the risks for the rights and freedoms of natural persons.\"}},{\"id\":\"dUx5UTawrF\",\"type\":\"paragraph\",\"data\":{\"text\":\"Measures to prevent unauthorized persons from gaining access to the data processing systems available in premises and facilities (including databases, application servers, and related hardware), where Personal Data are processed, including establishing security areas, restriction of access paths; establishing access authorizations for employees and third parties; door locking (electric door openers, etc.).\"}},{\"id\":\"4mkz1KI-0B\",\"type\":\"paragraph\",\"data\":{\"text\":\"Measures to prevent data processing systems from being used by unauthorized persons, including user identification and authentication procedures, ID\u002Fpassword security procedures, encryption of archived data media.\"}},{\"id\":\"AHwYQl2QEm\",\"type\":\"paragraph\",\"data\":{\"text\":\"Measures to ensure that persons entitled to use a data processing system gain access only to such Personal Data in accordance with their access rights, and that Personal Data cannot be read, copied, modified, or deleted without authorization, including internal policies and procedures, control authorization schemes, differentiated access rights (profiles, roles, transactions, and objects); monitoring and logging of accesses, disciplinary action against employees who access personal data without authorization.\"}},{\"id\":\"iCQiFZVMmP\",\"type\":\"paragraph\",\"data\":{\"text\":\"Measures to ensure that Personal Data cannot be read, copied, modified, or deleted without authorization during electronic transmission, transport, or storage on storage media (manual or electronic), and that it can be verified to which companies or other legal entities Personal Data are disclosed, including encryption, logging, transport security. Personal Data is encrypted with the SHA-256 algorithm at rest and is subject to transfer via HTTPS with TLS 1.3 encryption.\"}},{\"id\":\"dyL5jiJIMm\",\"type\":\"paragraph\",\"data\":{\"text\":\"Measures to monitor whether data have been entered, changed or removed (deleted), and by whom, from data processing systems, including logging and reporting systems, audit trails, and documentation.\"}},{\"id\":\"Yf0XwuKFvo\",\"type\":\"paragraph\",\"data\":{\"text\":\"Measures to ensure that Personal Data is protected against accidental destruction or loss (physical\u002Flogical), including backup procedures, uninterruptible power supply (UPS), remote storage, anti-virus\u002Ffirewall systems, disaster recovery plan.\"}},{\"id\":\"kYzN9i9clG\",\"type\":\"paragraph\",\"data\":{\"text\":\"Measures to ensure that Personal Data collected for different purposes can be processed separately, including separation of databases, limitation of use, segregation of functions (production\u002Ftesting).\"}},{\"id\":\"yK-4NOoNcy\",\"type\":\"paragraph\",\"data\":{\"text\":\"Measures of the annual audit for SOC 2 Type II, including security, availability, and confidentiality controls, as well as annual penetration testing and constant vulnerability monitoring.\"}},{\"id\":\"UbGsAtQ9Eq\",\"type\":\"header\",\"data\":{\"text\":\"ANNEX III – LIST OF SUB-PROCESSORS\",\"level\":2}},{\"id\":\"AMjfN9x1kj\",\"type\":\"paragraph\",\"data\":{\"text\":\"The controller has instructed Influ2 to use the following Third-Party Platforms to launch ad campaigns and perform the Services:\"}},{\"id\":\"2tR7GKMY4j\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>1. Name: Meta Platforms, Inc.\u003Cbr>\u003C\u002Fb>Address: 1 Hacker Way, Menlo Park, CA 94025, USA\u003Cbr>Description of processing: matching of hashed (irreversibly pseudonymized) personal data with own data collected as a data controller to run advertising campaigns targeted to users of facebook.com or instagram.com websites.\"}},{\"id\":\"oBAYgQX5lq\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>2. Name: LinkedIn Corp\u003Cbr>\u003C\u002Fb>Address: 1000 West Maude Avenue Sunnyvale, CA 94085 USA\u003Cbr>Description of processing: matching hashed (irreversibly pseudonymized) personal data with own data that collected as a data controller to run advertising campaigns targeted to users of linkedin.com website.\"}},{\"id\":\"nxl0hmvEIE\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>3. Name: Google LLC\u003Cbr>\u003C\u002Fb>Address: 1600 Amphitheatre Parkway Mountain View, CA 94043\u003Cbr>Description of processing: matching hashed (irreversibly pseudonymized) personal data with own data that collected as a data controller to run advertising campaigns targeted to users of google.com website and related services.\"}},{\"id\":\"hCA71O4Qjv\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>4. Name: Amazon.com Services LLC\u003Cbr>\u003C\u002Fb>Address: 410 Terry Ave N Seattle, WA, 98109-5210\u003Cbr>Description of processing: matching hashed (irreversibly pseudonymized) personal data with own data that collected as a data controller to run advertising campaigns targeted to users of Amazon Network and related services.\"}},{\"id\":\"7lDAsWBMFp\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>5. Name: Amazon.com, Inc.\u003Cbr>\u003C\u002Fb>Address: 410 Terry Ave N Seattle, WA, 98109-5210 \u003Cbr>Description of processing: matching hashed (irreversibly pseudonymized) personal data with own data that collected as a data controller to run advertising campaigns targeted to users of Amazon Network and related services.\"}},{\"id\":\"emjFKBf3Xp\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>6. Name: Microsoft Online, Inc.\u003Cbr>\u003C\u002Fb>Address: 6880 Sierra Center Parkway, Reno, NV 89511 USA\u003Cbr>Description of processing: matching hashed (irreversibly pseudonymized) personal data with data collected by the data controller to run advertising campaigns targeted to users of Bing Search System website and related services.\"}},{\"id\":\"VtLtvEm45k\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>7. Name: \u003C\u002Fb>Taboola, Inc\u003Cb>.\u003C\u002Fb>\"}},{\"id\":\"7z_N-wrtZM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>\u003C\u002Fb>Address: 1115 Broadway, 7th Floor, New York, NY 10010, USA\"}},{\"id\":\"hDEke7vjkQ\",\"type\":\"paragraph\",\"data\":{\"text\":\"Description of processing: matching hashed (irreversibly pseudonymized) personal data with data collected by the data controller to run advertising campaigns targeted to users of the advertising network and related services.\"}},{\"id\":\"si9IcAiElp\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>The controller has authorized Influ2 to use the following cloud service sub-processor:\u003C\u002Fb>\"}},{\"id\":\"Dy0qwwZFAC\",\"type\":\"paragraph\",\"data\":{\"text\":\"Cloud-Storage Provider. \u003Cbr>\u003Cb>Name: Google LLC\u003Cbr>\u003C\u002Fb>Address: 1600 Amphitheatre Parkway Mountain View, CA 94043\u003Cbr>Description of processing: storing the data in the course of providing cloud storage service within the GCP Platform.\"}}],\"version\":\"2.30.7\"}",1791916664129]