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Instead of relying on account intent alone, they prioritized known decision-makers and influencers to ensure their campaigns reached the right people within target accounts.\"}},{\"id\":\"uUG2P5-lEq\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Real-Time Sales Alerts & Follow-Up Process\u003C/b>\"}},{\"id\":\"xu3YjEiMXM\",\"type\":\"paragraph\",\"data\":{\"text\":\"When contacts engaged with ads, \u003Cb>Influ2 triggered real-time alerts\u003C/b>, which flowed to SDRs and sellers through email and Salesforce. The team built a tight internal playbook around these signals: reps were expected to follow up within hours using outreach that reflected the ad the contact had seen.\"}},{\"id\":\"aGZd4yjnbm\",\"type\":\"paragraph\",\"data\":{\"text\":\"“A click is when the follow-up begins. 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With \u003Cb>match rates over 40%, hundreds of clicks\u003C/b>, and \u003Cb>thousands of impressions per campaign\u003C/b>, Influ2 consistently delivered both insight and impact. \"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"8vNFdNc_zW\",\"type\":\"paragraph\",\"data\":{\"text\":\"In enterprise sales, clarity and coordination are everything. This customer ditched guesswork for precision—turning contact-level insights into smarter campaigns, faster follow-up, and tighter alignment between Marketing and Sales.\"}},{\"id\":\"MyNhPCtA4F\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2173,\"name\":\"Perficient-IMG04.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1324,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Perficient_IMG_04_3c7c61c190/large_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"large_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"large_Perficient-IMG04.png\",\"path\":null,\"size\":41.97,\"width\":1000,\"height\":348,\"sizeInBytes\":41970},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Perficient_IMG_04_3c7c61c190/small_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"small_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"small_Perficient-IMG04.png\",\"path\":null,\"size\":18.26,\"width\":500,\"height\":174,\"sizeInBytes\":18257},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Perficient_IMG_04_3c7c61c190/medium_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"medium_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"medium_Perficient-IMG04.png\",\"path\":null,\"size\":29.34,\"width\":750,\"height\":261,\"sizeInBytes\":29342},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Perficient_IMG_04_3c7c61c190/thumbnail_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"thumbnail_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"thumbnail_Perficient-IMG04.png\",\"path\":null,\"size\":7.49,\"width\":245,\"height\":85,\"sizeInBytes\":7486}},\"hash\":\"Perficient_IMG_04_3c7c61c190\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":34.93,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Perficient_IMG_04_3c7c61c190/Perficient_IMG_04_3c7c61c190.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-18T16:17:14.341Z\",\"updatedAt\":\"2025-08-18T16:17:14.341Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"bwCDacBDb0\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how Influ2 helped make it happen:\"}},{\"id\":\"SFme50duQK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Contact-level visibility\u003C/b> → Identify exactly who is engaging, not just which accounts\",\"\u003Cb>\u003Cb>Faster sales follow-up\u003C/b> \u003C/b>→ Real-time alerts lead to immediate, personalized outreach\",\"\u003Cb>\u003Cb>Stronger pipeline impact\u003C/b>\u003C/b> → Influ2 campaigns have influenced millions in pipeline and consistently outperform cold outreach\",\"\u003Cb>Aligned sales and marketing\u003C/b> → Shared data and coordinated workflows connect campaigns directly to revenue\",\"\u003Cb>Proven ROI\u003C/b> → Clear attribution builds executive trust and validates marketing’s impact\"]}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"T5DpoGFelj\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, they achieved powerful results:\"}},{\"id\":\"q-Kn1HCTnO\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2169,\"name\":\"Perficient-IMG03.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1360,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Perficient_IMG_03_71f7f2e189/large_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"large_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"large_Perficient-IMG03.png\",\"path\":null,\"size\":42.69,\"width\":1000,\"height\":358,\"sizeInBytes\":42694},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Perficient_IMG_03_71f7f2e189/small_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"small_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"small_Perficient-IMG03.png\",\"path\":null,\"size\":17.79,\"width\":500,\"height\":179,\"sizeInBytes\":17789},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Perficient_IMG_03_71f7f2e189/medium_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"medium_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"medium_Perficient-IMG03.png\",\"path\":null,\"size\":29.68,\"width\":750,\"height\":268,\"sizeInBytes\":29682},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Perficient_IMG_03_71f7f2e189/thumbnail_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"thumbnail_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"thumbnail_Perficient-IMG03.png\",\"path\":null,\"size\":6.9,\"width\":245,\"height\":88,\"sizeInBytes\":6900}},\"hash\":\"Perficient_IMG_03_71f7f2e189\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":55.32,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Perficient_IMG_03_71f7f2e189/Perficient_IMG_03_71f7f2e189.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-18T16:13:27.007Z\",\"updatedAt\":\"2025-08-18T16:13:27.007Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"9wbyjHO-eS\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Nearly\u003Cb> 1 in 7 decision-makers clicked \u003C/b>directly on targeted ads\",\"\u003Cb>$42.7M in influenced wins \u003C/b>in just\u003Cb> 7 months\u003C/b>\",\"51x ROI, \u003Cb>$51 return for every $1 spent \u003C/b>on Influ2 ads\"]}},{\"id\":\"1sIGkHXXq3\",\"type\":\"paragraph\",\"data\":{\"text\":\"\\\"\u003Cb>My heart would break if we didn’t have Influ2\u003C/b>. Without it, we’d be stuck with the basics like calls, emails, and generic account-level targeting. But that’s just not enough. We need smarter, more precise ways to reach the people who matter most,\\\" says the Director of Marketing at the Global IT Consulting Firm.\"}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About the Customer\",\"level\":2}},{\"id\":\"C68p4TnLIX\",\"type\":\"paragraph\",\"data\":{\"text\":\"This global IT consulting firm is a trusted partner to many organizations, including Fortune 500 enterprises. It helps clients modernize operations, enhance agility, and position themselves for long-term success in a rapidly evolving digital landscape.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-09-11T16:14:13.274Z","2025-08-20T15:40:07.764Z","2025-07-31T19:55:36.610Z","{\"time\":1755534186250,\"blocks\":[{\"id\":\"DPePwINLth\",\"type\":\"paragraph\",\"data\":{\"text\":\"They’ve redefined their demand generation strategy with Influ2, \u003Cb>replacing account-level ambiguity with contact-level precision\u003C/b> to engage the right decision-makers. By aligning sales and marketing with real-time engagement signals, they accelerated follow-up, strengthened pipeline influence, and validated marketing’s impact at the executive level. In just seven months, they influenced $42.7M in wins, achieved a \u003Cb>51x ROI\u003C/b>, and drove nearly 1 in 7 decision-makers to click directly on targeted ads. Today, \u003Cb>Influ2 is their “secret weapon,”\u003C/b> powering smarter outreach, measurable results, and a competitive edge they don’t want rivals to know about.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-20","ff1ggod1oe3mu31fo3ryqkfo",{"id":201,"metaTitle":202,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":203},456,"Global IT Firm’s Secret Weapon: Influ2 Contact-Level Ads",false,{"id":205,"title":206,"description":207,"linkedin_url":15,"image":15,"avatar":208},1097,"Anonymous","Director of Marketing at Global IT Consulting Firm",{"id":209,"name":210,"alternativeText":15,"caption":15,"width":211,"height":212,"formats":213,"hash":228,"ext":20,"mime":23,"size":229,"url":230,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":231,"updatedAt":231,"documentId":232,"publishedAt":233},2063,"Screenshot 2025-07-31 at 3.39.10 PM.png",572,552,{"small":214,"thumbnail":221},{"ext":20,"url":215,"hash":216,"mime":23,"name":217,"path":15,"size":218,"width":27,"height":219,"sizeInBytes":220},"https://storage.googleapis.com/influ2-lobby-2/small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f","small_Screenshot 2025-07-31 at 3.39.10 PM.png",118.09,483,118085,{"ext":20,"url":222,"hash":223,"mime":23,"name":224,"path":15,"size":225,"width":226,"height":43,"sizeInBytes":227},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f","thumbnail_Screenshot 2025-07-31 at 3.39.10 PM.png",13.52,162,13522,"Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f",25.73,"https://storage.googleapis.com/influ2-lobby-2/Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","2025-07-31T19:39:38.453Z","i5avjx1zkorbxzc4kwa2jdp6","2026-02-02T17:13:34.842Z",{"id":235,"name":236,"alternativeText":15,"caption":15,"width":237,"height":238,"formats":239,"hash":255,"ext":20,"mime":23,"size":256,"url":257,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":258,"updatedAt":258,"documentId":259,"publishedAt":233},2174,"Case Study Logos.png",507,80,{"small":240,"thumbnail":247},{"ext":20,"url":241,"hash":242,"mime":23,"name":243,"path":15,"size":244,"width":27,"height":245,"sizeInBytes":246},"https://storage.googleapis.com/influ2-lobby-2/small_Case_Study_Logos_06d13b6d7a/small_Case_Study_Logos_06d13b6d7a.png","small_Case_Study_Logos_06d13b6d7a","small_Case Study Logos.png",3.45,79,3452,{"ext":20,"url":248,"hash":249,"mime":23,"name":250,"path":15,"size":251,"width":252,"height":253,"sizeInBytes":254},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Case_Study_Logos_06d13b6d7a/thumbnail_Case_Study_Logos_06d13b6d7a.png","thumbnail_Case_Study_Logos_06d13b6d7a","thumbnail_Case Study Logos.png",1.58,245,39,1579,"Case_Study_Logos_06d13b6d7a",1.09,"https://storage.googleapis.com/influ2-lobby-2/Case_Study_Logos_06d13b6d7a/Case_Study_Logos_06d13b6d7a.png","2025-08-20T15:37:49.074Z","nipkzi79hq5h2lpfyswruyy9",{"id":261,"title":262,"slug":263,"description":15,"content":264,"createdAt":194,"updatedAt":265,"publishedAt":266,"headline":15,"conclusion":267,"orderDate":268,"documentId":269,"seo":270,"featuring":273,"companyLogo":332},20,"How Bonterra Used Contact-Level Ads to Drive Sales Alignment and 2x Win Rates","bonterra","{\"time\":1756296885096,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"\\\"Contact-level advertising is 100% the future of ABM. Once we saw the demo, it was clear this was a gap in our tech stack.\\\"\",\"caption\":\"Justin Lopez, ABM Manager at Bonterra\",\"alignment\":\"left\"}},{\"id\":\"U-9GypdUhK\",\"type\":\"paragraph\",\"data\":{\"text\":\"Smaller teams. Bigger goals. Bonterra’s ABM team was under pressure to prove marketing impact, accelerate pipeline, and keep Sales tightly aligned—all while supporting a mission-driven organization serving the public good. \"}},{\"id\":\"NTSKes2aMs\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra made the shift to contact-level advertising, giving its team the ability to reach real decision-makers, deliver timely buyer signals, and execute full-funnel campaigns that drive measurable outcomes across Sales and Marketing.\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"przxRAmRrd\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.bonterratech.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Bonterra\u003C/a> is a leading social good software company serving nonprofits, corporations, and public agencies. Bonterra needed a way to prioritize the right prospects, prove influence, and enable sales to move quickly.\"}},{\"id\":\"KZP1j2rB8A\",\"type\":\"paragraph\",\"data\":{\"text\":\"Before Influ2, Bonterra’s ABM team struggled to answer a fundamental question: \u003Ci>Are we reaching our buyers?\u003C/i>\"}},{\"id\":\"DlsV4h5RsT\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra's targeting served ads at the account-level, and while web traffic rolled in, there was no clear way to measure if the right people (the actual decision-makers) were engaging. \"}},{\"id\":\"Rk8KNsxuKs\",\"type\":\"paragraph\",\"data\":{\"text\":\"“What kept me up at night before Influ2 was not being able to confidently say to leadership that we were reaching our decision-makers.” — Justin Lopez, ABM Manager at Bonterra \"}},{\"id\":\"zWH15v1-Vm\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2113,\"name\":\"Bonterra-IMG12 (2).png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1772,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_12_2_75c637e92b/large_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"large_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":379.45,\"width\":1000,\"height\":466,\"sizeInBytes\":379448},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_12_2_75c637e92b/small_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"small_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":112.9,\"width\":500,\"height\":233,\"sizeInBytes\":112895},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_12_2_75c637e92b/medium_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"medium_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":229.93,\"width\":750,\"height\":350,\"sizeInBytes\":229929},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_12_2_75c637e92b/thumbnail_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"thumbnail_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":34.01,\"width\":245,\"height\":114,\"sizeInBytes\":34007}},\"hash\":\"Bonterra_IMG_12_2_75c637e92b\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":911.26,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_12_2_75c637e92b/Bonterra_IMG_12_2_75c637e92b.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:47:57.624Z\",\"updatedAt\":\"2025-08-08T16:47:57.624Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"BTW-02XYHY\",\"type\":\"paragraph\",\"data\":{\"text\":\"The turning point came when Bonterra’s leadership noticed a hyper-personalized ad. \\\"We saw our company name on an ad—that kind of personalization immediately piqued our interest,” said Justin. “Once we saw the demo, it was clear this was a gap in our tech stack.”\"}},{\"id\":\"I7o4OZeNhp\",\"type\":\"paragraph\",\"data\":{\"text\":\"From that moment, Bonterra began building its contact-level engagement engine using Influ2.\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"N9eygSjbHy\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra moved beyond broad account targeting and built a contact-level engagement engine that focused only on actual decision-makers and key influencers. The shift made every step—from ad click to outreach—measurable, coordinated, and fast.\"}},{\"id\":\"D8AQdz9BM9\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 1: Targeting people, not just accounts\u003C/b>\"}},{\"id\":\"9myPCahKp4\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra funnels 6Sense accounts lists into Influ2 to prioritize accounts based on buying stage, then builds high-value segments with 5–15 stakeholders per account.\"}},{\"id\":\"56NE_VH9Qr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The team uses Influ2’s \u003Cb>Cohort Designer \u003C/b>to build precise audience segments from tailored account lists designed to meet specific outreach goals.\"}},{\"id\":\"LofKPJoUTI\",\"type\":\"paragraph\",\"data\":{\"text\":\"In the first half of the year, they focused on three high-value cohorts:\"}},{\"id\":\"S4pekDziLq\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Customer expansion\",\"Competitive knockout\",\"Live events\"]}},{\"id\":\"Vnb_KgAWoj\",\"type\":\"paragraph\",\"data\":{\"text\":\"Campaigns were launched with tailored messaging for each cohort, at each stage of the journey, and the data spoke for itself.\"}},{\"id\":\"UQZSuAgcP4\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2180,\"name\":\"Bonterra-IMG16.png\",\"alternativeText\":null,\"caption\":null,\"width\":4240,\"height\":2142,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_16_6d2a7aab10/large_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"large_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG16.png\",\"path\":null,\"size\":368.79,\"width\":1000,\"height\":505,\"sizeInBytes\":368794},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_16_6d2a7aab10/small_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"small_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG16.png\",\"path\":null,\"size\":125.27,\"width\":500,\"height\":253,\"sizeInBytes\":125269},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_16_6d2a7aab10/medium_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"medium_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG16.png\",\"path\":null,\"size\":232.69,\"width\":750,\"height\":379,\"sizeInBytes\":232691},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_16_6d2a7aab10/thumbnail_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"thumbnail_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG16.png\",\"path\":null,\"size\":42.46,\"width\":245,\"height\":124,\"sizeInBytes\":42455}},\"hash\":\"Bonterra_IMG_16_6d2a7aab10\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":876.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_16_6d2a7aab10/Bonterra_IMG_16_6d2a7aab10.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:11:50.407Z\",\"updatedAt\":\"2025-08-27T12:11:50.407Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"YAv_sWsjWu\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>We reached 80% of the buying committee,\u003C/b>” said Justin Lopez, ABM Manager at Bonterra. “We knew we were getting to the right people with the right message.”\"}},{\"id\":\"3KLD_PKzpX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 2: \u003C/b>\u003Cb>Campaigns that click, from first glance to closed won\u003C/b>\"}},{\"id\":\"pQT2ONG46B\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra didn’t just hit “launch” on campaigns. They built intentional, full-funnel strategies with Influ2 that turned attention into action, and clicks into pipeline. Each campaign was designed to meet prospects where they were in their journey and move them closer to a conversation with a team member. \"}},{\"id\":\"GEUnqSTd5S\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here are a few that stood out:\"}},{\"id\":\"wAwUNQy8Nb\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Customer Expansion Campaign\u003C/b>: Ran targeted campaigns to deepen relationships with existing customers. Over four months, the campaign generated nineteen influenced opportunities, including four closed-won deals.\"}},{\"id\":\"51Ir8gFFmD\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2181,\"name\":\"Bonterra-IMG13.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_13_a4100db0dc/large_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"large_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG13.png\",\"path\":null,\"size\":213.44,\"width\":1000,\"height\":409,\"sizeInBytes\":213437},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_13_a4100db0dc/small_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"small_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG13.png\",\"path\":null,\"size\":76.8,\"width\":500,\"height\":205,\"sizeInBytes\":76801},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_13_a4100db0dc/medium_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"medium_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG13.png\",\"path\":null,\"size\":139.78,\"width\":750,\"height\":307,\"sizeInBytes\":139776},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_13_a4100db0dc/thumbnail_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"thumbnail_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG13.png\",\"path\":null,\"size\":26.86,\"width\":245,\"height\":100,\"sizeInBytes\":26856}},\"hash\":\"Bonterra_IMG_13_a4100db0dc\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":314.04,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_13_a4100db0dc/Bonterra_IMG_13_a4100db0dc.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:14:24.554Z\",\"updatedAt\":\"2025-08-27T12:14:24.554Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"GVM0QlX6C_\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Competitive Knockout Campaign\u003C/b>: Built competitor-focused ads that cut through the noise and engaged hard-to-reach buyers.\"}},{\"id\":\"bHFbYBobQn\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2182,\"name\":\"Bonterra-IMG14.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_14_4dea3ee440/large_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"large_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG14.png\",\"path\":null,\"size\":141.02,\"width\":1000,\"height\":409,\"sizeInBytes\":141022},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_14_4dea3ee440/small_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"small_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG14.png\",\"path\":null,\"size\":56.74,\"width\":500,\"height\":205,\"sizeInBytes\":56744},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_14_4dea3ee440/medium_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"medium_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG14.png\",\"path\":null,\"size\":98.07,\"width\":750,\"height\":307,\"sizeInBytes\":98067},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_14_4dea3ee440/thumbnail_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"thumbnail_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG14.png\",\"path\":null,\"size\":21.62,\"width\":245,\"height\":100,\"sizeInBytes\":21621}},\"hash\":\"Bonterra_IMG_14_4dea3ee440\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":132.68,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_14_4dea3ee440/Bonterra_IMG_14_4dea3ee440.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:14:44.434Z\",\"updatedAt\":\"2025-08-27T12:14:44.434Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"-Xc6NRywUk\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Event Activation Promotion Campaigns\u003C/b>: Activated campaigns around key in-person events to boost brand awareness, drive booth visits, and extend engagement beyond the show floor.\"}},{\"id\":\"dilKtaTCG3\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2110,\"name\":\"Bonterra-IMG06.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_06_26e30f9138/large_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"large_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG06.png\",\"path\":null,\"size\":422.34,\"width\":1000,\"height\":409,\"sizeInBytes\":422342},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_06_26e30f9138/small_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"small_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG06.png\",\"path\":null,\"size\":132.15,\"width\":500,\"height\":205,\"sizeInBytes\":132151},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_06_26e30f9138/medium_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"medium_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG06.png\",\"path\":null,\"size\":261.13,\"width\":750,\"height\":307,\"sizeInBytes\":261125},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_06_26e30f9138/thumbnail_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"thumbnail_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG06.png\",\"path\":null,\"size\":41.3,\"width\":245,\"height\":100,\"sizeInBytes\":41297}},\"hash\":\"Bonterra_IMG_06_26e30f9138\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":1288.13,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_06_26e30f9138/Bonterra_IMG_06_26e30f9138.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:43:55.534Z\",\"updatedAt\":\"2025-08-08T16:43:55.534Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"lql2n6scOD\",\"type\":\"paragraph\",\"data\":{\"text\":\"“I’m going all-in on using Influ2 for events this year. We target attendee lists to boost awareness, get people to our booth, and ultimately generate more pipeline.” — Justin Lopez, ABM Manager at Bonterra\"}},{\"id\":\"zIq8ueIfPx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 3: \u003C/b>\u003Cb>Why Sales never misses a signal\u003C/b>\"}},{\"id\":\"2oaZA2e8-c\",\"type\":\"paragraph\",\"data\":{\"text\":\"Alignment is part of Bonterra’s entire ABM workflow.\"}},{\"id\":\"nF1_-AD7ZJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a contact engages with an Influ2 ad, that signal flows directly into a dedicated Slack channel monitored by Sales. They’re able to see \u003Ci>who\u003C/i> engaged and \u003Ci>what\u003C/i> they engaged with, so reps can tailor their outreach with precision. If a rep doesn’t follow up within 24 hours, Sales leadership steps in.\"}},{\"id\":\"aYzIufBzrY\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2115,\"name\":\"Bonterra-IMG12 (3).png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1324,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_12_3_ba424539a9/large_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"large_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":51.23,\"width\":1000,\"height\":348,\"sizeInBytes\":51226},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_12_3_ba424539a9/small_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"small_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":22.36,\"width\":500,\"height\":174,\"sizeInBytes\":22364},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_12_3_ba424539a9/medium_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"medium_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":35.5,\"width\":750,\"height\":261,\"sizeInBytes\":35503},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_12_3_ba424539a9/thumbnail_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"thumbnail_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":9.14,\"width\":245,\"height\":85,\"sizeInBytes\":9142}},\"hash\":\"Bonterra_IMG_12_3_ba424539a9\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":42.57,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_12_3_ba424539a9/Bonterra_IMG_12_3_ba424539a9.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:49:19.060Z\",\"updatedAt\":\"2025-08-08T16:49:19.060Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"la8FBaPEg_\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Prospects who clicked on an ad were much more likely to respond to an SDR’s outreach,” Justin shared. “That kind of engagement made a huge difference.”\"}},{\"id\":\"gez2R-9mBx\",\"type\":\"paragraph\",\"data\":{\"text\":\"Once a prospect shows meaningful engagement – defined by Bonterra as a click of an ad or viewing all ads in the ad journey – they are added into the Salesloft sequence with messaging mapped to their interactions. No cold emails. No guesswork. Just a timely, relevant follow-up that moves deals forward.\"}},{\"id\":\"0dkhM7z5-I\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 4: How alignment fueled full-funnel results\u003C/b>\"}},{\"id\":\"nm4yWR5xxp\",\"type\":\"paragraph\",\"data\":{\"text\":\"After each campaign, Bonterra's marketing team delivers a full performance review to Sales, Marketing, and senior leadership. These include:\"}},{\"id\":\"--0yMhi_vH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Influ2 ad metrics (reach, impressions, clicks)\",\"Sales follow-up data from Salesloft\",\"Handoff rates and meetings booked\"]}},{\"id\":\"i__6AOi596\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We report a \u003Cb>90–95% handoff success rate\u003C/b> directly to leadership. That level of Sales follow-through just wasn’t happening before Influ2.”\"}},{\"id\":\"-oSg0qO4YU\",\"type\":\"paragraph\",\"data\":{\"text\":\"These campaign results didn’t just influence pipeline—they influenced the business. Bonterra now uses Influ2 performance data to align quarterly ABM priorities, secure budget for future initiatives, and demonstrate cross-functional success to senior leadership.\"}},{\"id\":\"H56uG1B0lA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 helped our marketing team earn the trust and respect of Sales,” said Justin Lopez, ABM Manager at Bonterra. “I didn’t just loop Sales in—they had a seat at the table. From ad messaging to which job titles we targeted, they were involved at every step. That level of collaboration built stronger buy-in and alignment. As a result, we now have a steady stream of in-ICP prospects coming in 7 days a week.\\\"\"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"hdJKHNQCl0\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra built a connected, scalable GTM motion. Contact-level advertising gave both Sales and Marketing the clarity, confidence, and momentum to move in sync.\"}},{\"id\":\"S7fLmGodvE\",\"type\":\"paragraph\",\"data\":{\"text\":\"Now they’re scaling that success with campaigns that convert, create deeper engagement, and give both teams a clear view of what’s working.\"}},{\"id\":\"-cfYn1yEUC\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how you can apply Bonterra's playbook:\"}},{\"id\":\"p3TUPrWIwN\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Prove ROI with \u003Cb>contact-level ad engagement \u003C/b>\",\"Trigger fast follow-up\u003Cb> \u003C/b>with \u003Cb>real-time Sales alerts\u003C/b>\",\"\u003Cb>Prioritize \u003C/b>\u003Cb>the \u003Ci>right\u003C/i> buyers\u003C/b>—not just the right accounts\",\"\u003Cb>Align ad journeys to funnel stag\u003C/b>e for stronger conversions\",\"Turn top-performing ad messaging into\u003Cb> Salesloft follow-ups\u003C/b>\"]}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"qM4GFi2_ua\",\"type\":\"paragraph\",\"data\":{\"text\":\"By aligning Sales and Marketing around contact-level engagement, Bonterra unlocked measurable, repeatable success across the funnel.\"}},{\"id\":\"w4Li0XN9PS\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 isn’t just a marketing tool,” said Justin Lopez, ABM Manager at Bonterra. “It’s how we get Sales in front of decision-makers who actually want to talk.”\"}},{\"id\":\"3_yftXGgl0\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2111,\"name\":\"Bonterra-IMG09.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2328,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_09_db2f929209/large_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"large_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG09.png\",\"path\":null,\"size\":72.68,\"width\":1000,\"height\":613,\"sizeInBytes\":72683},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_09_db2f929209/small_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"small_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG09.png\",\"path\":null,\"size\":29.91,\"width\":500,\"height\":306,\"sizeInBytes\":29906},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_09_db2f929209/medium_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"medium_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG09.png\",\"path\":null,\"size\":50.5,\"width\":750,\"height\":459,\"sizeInBytes\":50501},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_09_db2f929209/thumbnail_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"thumbnail_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG09.png\",\"path\":null,\"size\":11.56,\"width\":245,\"height\":150,\"sizeInBytes\":11557}},\"hash\":\"Bonterra_IMG_09_db2f929209\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":93.38,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_09_db2f929209/Bonterra_IMG_09_db2f929209.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:44:38.154Z\",\"updatedAt\":\"2025-08-08T16:44:38.154Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"chn-WPaRDl\",\"type\":\"paragraph\",\"data\":{\"text\":\"And the numbers back it up:\"}},{\"id\":\"PfDuGdaS10\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>91% sales-marketing handoff rate\u003C/b>\",\"\u003Cb>80% of buying committees reached\u003C/b>\",\"\u003Cb>39.7% increase in opportunity conversion rate\u003C/b>\",\"\u003Cb>2x higher win rate\u003C/b> compared to cold outreach\",\"\u003Cb>2.5x increase in deal value\u003C/b>\",\"907% ROI, \u003Cb>$9 return for every $1 spent \u003C/b>on Influ2 ads\"]}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About Bonterra\",\"level\":2}},{\"id\":\"bCU0NbBYl8\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2106,\"name\":\"Bonterra-IMG11.png\",\"alternativeText\":null,\"caption\":null,\"width\":4596,\"height\":2572,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_11_e3c36bb2e5/large_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"large_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG11.png\",\"path\":null,\"size\":128.15,\"width\":1000,\"height\":560,\"sizeInBytes\":128151},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_11_e3c36bb2e5/small_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"small_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG11.png\",\"path\":null,\"size\":47.06,\"width\":500,\"height\":280,\"sizeInBytes\":47058},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_11_e3c36bb2e5/medium_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"medium_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG11.png\",\"path\":null,\"size\":85.4,\"width\":750,\"height\":420,\"sizeInBytes\":85396},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_11_e3c36bb2e5/thumbnail_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"thumbnail_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG11.png\",\"path\":null,\"size\":17.05,\"width\":245,\"height\":137,\"sizeInBytes\":17050}},\"hash\":\"Bonterra_IMG_11_e3c36bb2e5\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":228.24,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_11_e3c36bb2e5/Bonterra_IMG_11_e3c36bb2e5.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:42:05.848Z\",\"updatedAt\":\"2025-08-08T16:42:05.848Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"oMqlRyyzyM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.bonterratech.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Bonterra\u003C/a> is a leading social good software company empowering nonprofits, public agencies, and impact-driven organizations with technology that fuels their missions. With Influ2, Bonterra added a precision layer to their ABM strategy—helping Sales and Marketing work in sync, accelerate pipeline, and engage the right stakeholders at key accounts.\"}},{\"id\":\"AbENUhJD8e\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Location\u003C/b>: Austin, TX\",\"\u003Cb>Industry\u003C/b>: Technology, Nonprofit SaaS\",\"\u003Cb>Size\u003C/b>: 1,001-5,000 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-27T12:14:45.867Z","2025-08-05T18:33:11.608Z","{\"time\":1756154666473,\"blocks\":[{\"id\":\"g6jTEIfX5X\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra transformed their ABM strategy with Influ2, moving beyond account-level targeting to a contact-first model built on real-time engagement signals and seamless sales alignment. The result? Bigger deals, faster wins, and a marketing strategy Sales trusts.\"}},{\"id\":\"sgAsU98Hfu\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>Contact-level engagement has completely changed how we do ABM.\u003C/b>” — Justin Lopez, ABM Manager at Bonterra\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-26","sesti0xk0f5bxvvcok00ex0e",{"id":271,"metaTitle":272,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":203},462,"Aligning Sales and Marketing Around Buyer Signals—Bonterra",{"id":274,"title":275,"description":276,"linkedin_url":277,"image":278,"avatar":302},1104,"Justin Lopez","ABM Manager at Bonterra","https://www.linkedin.com/in/justin-alexander-lopez/",{"id":279,"name":280,"alternativeText":15,"caption":15,"width":281,"height":282,"formats":283,"hash":297,"ext":20,"mime":23,"size":298,"url":299,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":300,"updatedAt":300,"documentId":301,"publishedAt":233},2105,"Bonterra.png",545,66,{"small":284,"thumbnail":291},{"ext":20,"url":285,"hash":286,"mime":23,"name":287,"path":15,"size":288,"width":27,"height":289,"sizeInBytes":290},"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_322f0e47d3/small_Bonterra_322f0e47d3.png","small_Bonterra_322f0e47d3","small_Bonterra.png",9.39,61,9391,{"ext":20,"url":292,"hash":293,"mime":23,"name":294,"path":15,"size":295,"width":252,"height":173,"sizeInBytes":296},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_322f0e47d3/thumbnail_Bonterra_322f0e47d3.png","thumbnail_Bonterra_322f0e47d3","thumbnail_Bonterra.png",4.08,4077,"Bonterra_322f0e47d3",2.35,"https://storage.googleapis.com/influ2-lobby-2/Bonterra_322f0e47d3/Bonterra_322f0e47d3.png","2025-08-08T15:13:13.102Z","oa2alx5rlr8y55r61wa9f442",{"id":303,"name":304,"alternativeText":15,"caption":15,"width":305,"height":305,"formats":306,"hash":327,"ext":308,"mime":311,"size":328,"url":329,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":330,"updatedAt":330,"documentId":331,"publishedAt":233},2076,"Justin2.jpeg",800,{"small":307,"medium":315,"thumbnail":321},{"ext":308,"url":309,"hash":310,"mime":311,"name":312,"path":15,"size":313,"width":27,"height":27,"sizeInBytes":314},".jpeg","https://storage.googleapis.com/influ2-lobby-2/small_Justin2_92f8a71770/small_Justin2_92f8a71770.jpeg","small_Justin2_92f8a71770","image/jpeg","small_Justin2.jpeg",21.43,21434,{"ext":308,"url":316,"hash":317,"mime":311,"name":318,"path":15,"size":319,"width":35,"height":35,"sizeInBytes":320},"https://storage.googleapis.com/influ2-lobby-2/medium_Justin2_92f8a71770/medium_Justin2_92f8a71770.jpeg","medium_Justin2_92f8a71770","medium_Justin2.jpeg",54.65,54650,{"ext":308,"url":322,"hash":323,"mime":311,"name":324,"path":15,"size":325,"width":43,"height":43,"sizeInBytes":326},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Justin2_92f8a71770/thumbnail_Justin2_92f8a71770.jpeg","thumbnail_Justin2_92f8a71770","thumbnail_Justin2.jpeg",3.32,3316,"Justin2_92f8a71770",66.02,"https://storage.googleapis.com/influ2-lobby-2/Justin2_92f8a71770/Justin2_92f8a71770.jpeg","2025-08-05T18:08:35.007Z","qo16es5j334oen6gx2kr4662",{"id":333,"name":334,"alternativeText":15,"caption":15,"width":335,"height":336,"formats":15,"hash":337,"ext":181,"mime":182,"size":338,"url":339,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":340,"updatedAt":340,"documentId":341,"publishedAt":233},2081,"Bonterra-logo_horizontal-indigo.svg",176,33,"Bonterra_logo_horizontal_indigo_6203e90b2d",3.16,"https://storage.googleapis.com/influ2-lobby-2/Bonterra_logo_horizontal_indigo_6203e90b2d/Bonterra_logo_horizontal_indigo_6203e90b2d.svg","2025-08-05T18:32:15.177Z","pr247884lzm10qn4ud6suyxw",{"id":343,"title":344,"slug":345,"description":15,"content":346,"createdAt":194,"updatedAt":347,"publishedAt":348,"headline":15,"conclusion":349,"orderDate":350,"documentId":351,"seo":352,"featuring":355,"companyLogo":400},18,"How Marketbridge Scaled Contact-Level Ads—Without Losing the Human Touch","marketbridge","{\"time\":1756132042539,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“Influ2 is so unique—it lets Marketing meet Sales where they need to be, with the right message, to the right buyer, at the right time.” \",\"caption\":\"Amy Grucela, SVP of Marketing Strategy\",\"alignment\":\"left\"}},{\"id\":\"SCu2hKgtxW\",\"type\":\"paragraph\",\"data\":{\"text\":\"Smaller teams. Tighter budgets. Higher stakes. Today’s GTM leaders are being asked to do more with less—and Marketbridge, a leading growth marketing agency, proves \u003Cb>you don’t have to choose between precision and scale—or between data-driven results and meaningful human connection.\u003C/b>\"}},{\"id\":\"6SsH20GxIW\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, \u003Ca href=\\\"https://marketbridge.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Marketbridge\u003C/a> built a smarter contact-level advertising framework—one that delivers real buyer signals, relevant ad journeys, and meaningful marketing moments that actually move pipeline for their clients.\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"CU69m526Y7\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge works across industries, verticals, and complex buying groups—but the challenge is always the same: \u003Cb>smarter targeting in a world full of noise\u003C/b>. Their goal is to help clients connect with the right people, show real impact, and make Sales’ job easier.\"}},{\"id\":\"InG7IwKYsc\",\"type\":\"paragraph\",\"data\":{\"text\":\"Traditional ABM tools were falling short. They needed something more precise to:\"}},{\"id\":\"65XGxh12_O\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Target specific stakeholders across client accounts \",\"Deliver contact-level engagement signals that sellers could act on\",\"Launch campaigns built to engage complex buying groups\",\"Seamlessly integrate with each client’s existing tech stack\"]}},{\"id\":\"VDUNtTzMFo\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We needed to solve one of our clients’ biggest challenges—how to \u003Cb>surgically target\u003C/b> the right people,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “With Influ2, we know exactly who we’re reaching and who’s engaging.”\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"N9eygSjbHy\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>A scalable framework that flexes and scales\u003C/b>, Marketbridge used Influ2 to build a repeatable, multi-layered approach to precision targeting—one that enabled them to meet each client’s needs without sacrificing efficiency or control.\"}},{\"id\":\"eojzyFhcW1\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 1: Strategy on Autopilot—(Almost)\u003C/b>\"}},{\"id\":\"9myPCahKp4\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Marketbridge transforms strategy into action—from persona mapping to real-time sales signals—enabling them to move fast without losing focus.\"}},{\"id\":\"pd6UyvOZ98\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2045,\"name\":\"Marketbridge Case_img1.png\",\"alternativeText\":null,\"caption\":null,\"width\":3154,\"height\":1956,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_Case_img1_577a16556d/large_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"large_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge Case_img1.png\",\"path\":null,\"size\":78.77,\"width\":1000,\"height\":620,\"sizeInBytes\":78771},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_Case_img1_577a16556d/small_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"small_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge Case_img1.png\",\"path\":null,\"size\":29.92,\"width\":500,\"height\":310,\"sizeInBytes\":29924},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_Case_img1_577a16556d/medium_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"medium_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge Case_img1.png\",\"path\":null,\"size\":52.54,\"width\":750,\"height\":465,\"sizeInBytes\":52536},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_Case_img1_577a16556d/thumbnail_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"thumbnail_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge Case_img1.png\",\"path\":null,\"size\":11.27,\"width\":245,\"height\":152,\"sizeInBytes\":11274}},\"hash\":\"Marketbridge_Case_img1_577a16556d\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":76.06,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_Case_img1_577a16556d/Marketbridge_Case_img1_577a16556d.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-07-30T19:14:40.484Z\",\"updatedAt\":\"2025-07-30T19:14:40.484Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"_0Y6M-Avm6\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2 they can:\"}},{\"id\":\"p3GWge5DGH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Map buying committees and intent signals\",\"Sync dynamic contact lists into Influ2\",\"Launch persona and stage-based ad journeys\",\"Send real-time engagement data to Sales\"]}},{\"id\":\"3KLD_PKzpX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 2: Content that Actually Feels Relevant\u003C/b>\"}},{\"id\":\"uVYji_5ps_\",\"type\":\"paragraph\",\"data\":{\"text\":\"Forget the one-size-fits-none approach. Marketbridge uses Influ2 to deliver content that feels relevant—tailored to the buyer’s role, their stage in the journey, and how they engage over time.\"}},{\"id\":\"YYROB0C341\",\"type\":\"paragraph\",\"data\":{\"text\":\"They follow a clear structure to meet each persona with the right message at the right moment:\"}},{\"id\":\"kGrwyj-0_r\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness\u003C/b>: Problem-led messaging to drive familiarity\",\"\u003Cb>Consideration\u003C/b>: Role-specific product and solution content\",\"\u003Cb>Decision\u003C/b>: ROI-focused assets, case studies, and customer proof\"]}},{\"id\":\"ucXn1rdjmA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We design campaigns around specific personas and adapt the ad journey based on how each person engages over time,” says Bailey Creeden, Senior Media Buyer at Marketbridge. “It’s just like a nurture stream—but with ads.”\"}},{\"id\":\"zIq8ueIfPx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 3: Real-Time Sales Signals\u003C/b>\"}},{\"id\":\"Vh1ZLaaO_A\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a CMO clicks three times in a week, Sales isn’t left guessing—they’re already reaching out. They get the full story in Salesforce, Slack, or HubSpot, so sellers always know who is active, what they clicked, and how to follow up.\"}},{\"id\":\"OYr9Footow\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2046,\"name\":\"Marketbridge Case_img1 (2).png\",\"alternativeText\":null,\"caption\":null,\"width\":3154,\"height\":1822,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_Case_img1_2_94f8f15783/large_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"large_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":135.72,\"width\":1000,\"height\":578,\"sizeInBytes\":135715},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_Case_img1_2_94f8f15783/small_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"small_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":52.43,\"width\":500,\"height\":289,\"sizeInBytes\":52426},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_Case_img1_2_94f8f15783/medium_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"medium_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":93.67,\"width\":750,\"height\":433,\"sizeInBytes\":93666},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_Case_img1_2_94f8f15783/thumbnail_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"thumbnail_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":19.1,\"width\":245,\"height\":142,\"sizeInBytes\":19099}},\"hash\":\"Marketbridge_Case_img1_2_94f8f15783\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":107.06,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_Case_img1_2_94f8f15783/Marketbridge_Case_img1_2_94f8f15783.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-07-30T19:15:04.377Z\",\"updatedAt\":\"2025-07-30T19:15:04.377Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"zKTacfFeu4\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Sales gets notified instantly and knows exactly who to reach out to, what resonated, and how to steer the conversation,” says Maggie Forbush, Media Coordinator at Marketbridge. “No other platform has given us that level of clarity.”\"}},{\"id\":\"EtkhLzpSe-\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 4: Insights That Sharpen Your Strategy\u003C/b>\"}},{\"id\":\"wwHaxgfBr2\",\"type\":\"paragraph\",\"data\":{\"text\":\"With every campaign Marketbridge runs, Influ2 provides clear insights that clients actually want (yes, really). With the Influ2 Dashboard, Marketbridge can analyze performance by account, campaign, and creative—and turn those insights into immediate strategy upgrades.\"}},{\"id\":\"RdIbGxCHdv\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>The Influ2 dashboard is incredibly intuitive\u003C/b>,” says Maggie Forbush, Media Coordinator at Marketbridge. “It gives us clear contact, account, and campaign data our clients actually want—making it easy to show what’s working and where to go next.”\"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"_IsTbCqXp5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Today’s GTM teams don’t have time (or budget) to play the “maybe” game. You need to know who to talk to, when they’re ready, and what actually matters.\"}},{\"id\":\"eTaKwqWMEo\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge cracked the code—turning strategy into action and giving Marketing and Sales the green light to move faster, work smarter, and stay perfectly in sync.\"}},{\"id\":\"O-g_ofKczN\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how they do it: \"}},{\"id\":\"SFme50duQK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Start with strategy\u003C/b> → Define your ICP and target buyers\",\"\u003Cb>Contact-level ad targeting \u003C/b>→ Reach real people, not just accounts\",\"\u003Cb>Lead with relevance\u003C/b> → Match content to persona and stage\",\"\u003Cb>Enable Sales in real time\u003C/b> → Deliver signals they can act on instantly \",\"\u003Cb>Optimize continuously\u003C/b> → Use insights to scale what works \"]}},{\"id\":\"zBQWtdMynA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 acts as the bridge between our campaigns and our clients’ revenue teams,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It connects marketing efforts directly to what Sales needs to move deals forward.”\"}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"8kStPinnPL\",\"type\":\"paragraph\",\"data\":{\"text\":\"For one standout client campaign, Marketbridge set out to prove that contact-level advertising could do more than just reach the right people—it could drive real momentum through the funnel.\"}},{\"id\":\"ymHK7nK01u\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2100,\"name\":\"Marketbridge-IMG03.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2328,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_IMG_03_0574a9dc29/large_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"large_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge-IMG03.png\",\"path\":null,\"size\":74.5,\"width\":1000,\"height\":613,\"sizeInBytes\":74500},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_IMG_03_0574a9dc29/small_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"small_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge-IMG03.png\",\"path\":null,\"size\":30.98,\"width\":500,\"height\":306,\"sizeInBytes\":30983},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_IMG_03_0574a9dc29/medium_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"medium_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge-IMG03.png\",\"path\":null,\"size\":52.27,\"width\":750,\"height\":459,\"sizeInBytes\":52274},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_IMG_03_0574a9dc29/thumbnail_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"thumbnail_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge-IMG03.png\",\"path\":null,\"size\":11.68,\"width\":245,\"height\":150,\"sizeInBytes\":11682}},\"hash\":\"Marketbridge_IMG_03_0574a9dc29\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":94.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_IMG_03_0574a9dc29/Marketbridge_IMG_03_0574a9dc29.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-07T17:53:59.672Z\",\"updatedAt\":\"2025-08-07T17:53:59.672Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"T5DpoGFelj\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, they achieved powerful results:\"}},{\"id\":\"pDRsPlAHRZ\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>100% of late-stage deals\u003C/b> had at least one engaged contact\",\"\u003Cb>41% faster deal velocity\u003C/b> when contacts engaged with Influ2\",\"\u003Cb>6x more accounts\u003C/b> entered active pipeline\",\"\u003Cb>19 engaged contacts per deal\u003C/b> on average\",\"\u003Cb>85% more accounts\u003C/b> moved into active engagement\",\"\u003Cb>10% of all target accounts converted \u003C/b>to pipeline\"]}},{\"id\":\"Ptz19ER9h6\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Marketbridge, this campaign validated their approach: when you know exactly who you’re reaching and how they’re engaging, Sales can follow up with confidence and timing that actually drives results.\"}},{\"id\":\"jwkGy2-aGj\",\"type\":\"paragraph\",\"data\":{\"text\":\"👉 \u003Ca href=\\\"https://www.influ2.com/blog/marketbridge-campaign-spotlight\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">See the full Marketbridge campaign spotlight here\u003C/a>\"}},{\"id\":\"CPQTob7sjJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"“With Influ2, we’re not just running ads—we’re tracking impact and connecting the dots from click to close,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It’s a complete view of how marketing drives revenue.”\"}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About Marketbridge\",\"level\":2}},{\"id\":\"77oUFe7R8D\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2099,\"name\":\"Marketbridge-IMG04.png\",\"alternativeText\":null,\"caption\":null,\"width\":4596,\"height\":2572,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_IMG_04_c1cd2eab53/large_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"large_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge-IMG04.png\",\"path\":null,\"size\":392.84,\"width\":1000,\"height\":560,\"sizeInBytes\":392836},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_IMG_04_c1cd2eab53/small_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"small_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge-IMG04.png\",\"path\":null,\"size\":118.81,\"width\":500,\"height\":280,\"sizeInBytes\":118806},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_IMG_04_c1cd2eab53/medium_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"medium_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge-IMG04.png\",\"path\":null,\"size\":239.44,\"width\":750,\"height\":420,\"sizeInBytes\":239441},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_IMG_04_c1cd2eab53/thumbnail_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"thumbnail_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge-IMG04.png\",\"path\":null,\"size\":35.56,\"width\":245,\"height\":137,\"sizeInBytes\":35558}},\"hash\":\"Marketbridge_IMG_04_c1cd2eab53\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":1371.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_IMG_04_c1cd2eab53/Marketbridge_IMG_04_c1cd2eab53.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-07T17:53:45.068Z\",\"updatedAt\":\"2025-08-07T17:53:45.068Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"oMqlRyyzyM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://marketbridge.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Marketbridge\u003C/a> helps enterprise brands drive pipeline with data-driven GTM strategies. With Influ2, they’ve added a powerful, human-first layer of contact-level advertising that empowers their clients' sales and marketing teams to move in sync—and win faster.\"}},{\"id\":\"AbENUhJD8e\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Location\u003C/b>: Bethesda, Maryland\",\"\u003Cb>Industry\u003C/b>: Business Consulting and Services\",\"\u003Cb>Size\u003C/b>: 201-500 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-25T14:27:38.138Z","2025-07-30T19:26:52.467Z","{\"time\":1753903937965,\"blocks\":[{\"id\":\"6MMQEKZb1i\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge elevated their go-to-market strategy with Influ2, replacing generic ABM tactics with a contact-level framework that delivered precision targeting, real-time buyer signals, and relevant ad journeys. By bridging the gap between marketing and sales, they scaled campaign impact without sacrificing personalization—leading to \u003Cb>6x more accounts in pipeline\u003C/b>, a \u003Cb>41% increase in deal velocity\u003C/b>, and a \u003Cb>94% boost in site engagement\u003C/b>. With Influ2 powering their ad strategy, Marketbridge turned insight into action and made contact-level advertising a growth engine for their clients.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-25","k08qvyfxxp0d6qgzgs7ix7uh",{"id":353,"metaTitle":354,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":203},452,"Scaling Contact Ads the Human Way—Marketbridge",{"id":356,"title":357,"description":358,"linkedin_url":359,"image":360,"avatar":378},1096,"Amy Grucela","SVP of Marketing Strategy at Marketbridge","https://www.linkedin.com/in/amy-grucela-8265149/",{"id":361,"name":362,"alternativeText":15,"caption":15,"width":363,"height":364,"formats":365,"hash":373,"ext":20,"mime":23,"size":374,"url":375,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":376,"updatedAt":376,"documentId":377,"publishedAt":233},2101,"marketbridge.png",328,31,{"thumbnail":366},{"ext":20,"url":367,"hash":368,"mime":23,"name":369,"path":15,"size":370,"width":252,"height":371,"sizeInBytes":372},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_marketbridge_9037d12a60/thumbnail_marketbridge_9037d12a60.png","thumbnail_marketbridge_9037d12a60","thumbnail_marketbridge.png",3.9,23,3900,"marketbridge_9037d12a60",1.53,"https://storage.googleapis.com/influ2-lobby-2/marketbridge_9037d12a60/marketbridge_9037d12a60.png","2025-08-07T17:56:32.066Z","i417u5wco665qa3vy8r7vnt3",{"id":379,"name":380,"alternativeText":15,"caption":15,"width":381,"height":381,"formats":382,"hash":395,"ext":308,"mime":311,"size":396,"url":397,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":398,"updatedAt":398,"documentId":399,"publishedAt":233},2041,"Amy.jpeg",652,{"small":383,"thumbnail":389},{"ext":308,"url":384,"hash":385,"mime":311,"name":386,"path":15,"size":387,"width":27,"height":27,"sizeInBytes":388},"https://storage.googleapis.com/influ2-lobby-2/small_Amy_7bf48d20fe/small_Amy_7bf48d20fe.jpeg","small_Amy_7bf48d20fe","small_Amy.jpeg",18.64,18641,{"ext":308,"url":390,"hash":391,"mime":311,"name":392,"path":15,"size":393,"width":43,"height":43,"sizeInBytes":394},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Amy_7bf48d20fe/thumbnail_Amy_7bf48d20fe.jpeg","thumbnail_Amy_7bf48d20fe","thumbnail_Amy.jpeg",3.69,3692,"Amy_7bf48d20fe",28.47,"https://storage.googleapis.com/influ2-lobby-2/Amy_7bf48d20fe/Amy_7bf48d20fe.jpeg","2025-07-30T19:03:25.944Z","di9os0aqnn2rdjg39nt783ad",{"id":401,"name":402,"alternativeText":15,"caption":15,"width":27,"height":403,"formats":404,"hash":412,"ext":20,"mime":23,"size":413,"url":414,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":415,"updatedAt":415,"documentId":416,"publishedAt":233},2176,"Case Study Logos (1).png",100,{"thumbnail":405},{"ext":20,"url":406,"hash":407,"mime":23,"name":408,"path":15,"size":409,"width":252,"height":410,"sizeInBytes":411},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Case_Study_Logos_1_57558ebc12/thumbnail_Case_Study_Logos_1_57558ebc12.png","thumbnail_Case_Study_Logos_1_57558ebc12","thumbnail_Case Study Logos (1).png",4.03,49,4031,"Case_Study_Logos_1_57558ebc12",3.61,"https://storage.googleapis.com/influ2-lobby-2/Case_Study_Logos_1_57558ebc12/Case_Study_Logos_1_57558ebc12.png","2025-08-25T14:27:34.526Z","feo0s5x4330bl719uemzg4ro",{"id":418,"title":419,"slug":420,"description":15,"content":421,"createdAt":194,"updatedAt":422,"publishedAt":423,"headline":15,"conclusion":424,"orderDate":425,"documentId":426,"seo":15,"featuring":427,"companyLogo":466},16,"How CipherHealth’s Personalized Approach to Healthcare Ads Led to an 83% Increase in Influenced Pipeline","cipherhealth","{\"time\":1756991849285,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"\\\"Influ2 has revolutionized our approach to targeted advertising, allowing us to precisely reach decision-makers and drive meaningful engagement.\\\" \",\"caption\":\"Megan Lomazzi, Senior Marketing Operations Manager at CipherHealth\",\"alignment\":\"left\"}},{\"id\":\"5HYXLjaC05\",\"type\":\"paragraph\",\"data\":{\"text\":\"Interested in how CipherHealth is aligning sales and marketing for impactful results? Discover how Megan Lomazzi and the CipherHealth team harnessed Influ2’s contact-level ads to unlock pipeline growth and revenue expansion:\"}},{\"id\":\"7lWbfVLEdM\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Targeting:\u003C/b> Reaching 51% of executive champions.\",\"\u003Cb>Pipeline:\u003C/b> Provided key support in driving an 83% increase in pipeline. \",\"\u003Cb>Revenue:\u003C/b> 20% increase in influenced revenue versus cold outreach.\",\"\u003Cb>ROI:\u003C/b> Each dollar spent on Influ2 generated $122.70 in influenced revenue.\"]}},{\"id\":\"iAPs2BTUdO\",\"type\":\"image\",\"data\":{\"file\":{\"id\":988,\"name\":\"CipherHealth-results.png\",\"alternativeText\":null,\"caption\":null,\"width\":2116,\"height\":1174,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_results_4fd4fb3f53/large_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"large_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-results.png\",\"path\":null,\"size\":65.72,\"width\":1000,\"height\":555,\"sizeInBytes\":65725},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_results_4fd4fb3f53/small_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"small_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-results.png\",\"path\":null,\"size\":24.36,\"width\":500,\"height\":277,\"sizeInBytes\":24358},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_results_4fd4fb3f53/medium_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"medium_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-results.png\",\"path\":null,\"size\":44.91,\"width\":750,\"height\":416,\"sizeInBytes\":44909},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_results_4fd4fb3f53/thumbnail_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"thumbnail_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-results.png\",\"path\":null,\"size\":9.46,\"width\":245,\"height\":136,\"sizeInBytes\":9462}},\"hash\":\"Cipher_Health_results_4fd4fb3f53\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":45.28,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_results_4fd4fb3f53/Cipher_Health_results_4fd4fb3f53.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:14:07.632Z\",\"updatedAt\":\"2024-09-11T16:14:07.632Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"3BmjWIvltZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"Aligning sales and marketing to drive both new business and expansion was a critical challenge at CipherHealth. The team needed a unified approach to target key decision-makers across complex healthcare buying committees. \"}},{\"id\":\"oSEYKPhASS\",\"type\":\"paragraph\",\"data\":{\"text\":\"Today, Megan and her team have transformed their ad strategy, using Influ2 to boost both engagement and revenue growth with account-based and contact-level ad campaigns.\"}},{\"id\":\"DR3LP6uAka\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We needed a solution that could reach the decision-makers within our buying committees and give our sales team detailed engagement insights for timely, personalized outreach,” Megan explains. “Influ2 made that possible, while seamlessly integrating with our tech stack to avoid manual processes.\\\"\"}},{\"id\":\"dA6ASm2p9U\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how CipherHealth unified their ad strategy with Influ2 to drive results:\"}},{\"id\":\"YZHwFtvfwB\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Advanced Targeting: \u003C/b>With Influ2, Megan's team could deliver ads directly to the individual contacts they wanted to reach, driving a significant increase in engagement within their buying committees.\",\"\u003Cb>Personalized Ad: \u003C/b>By delivering ads tailored to each stage of the buying journey, from awareness to decision-making, CipherHealth ensured that their messaging remained relevant and resonated with prospects. \",\"\u003Cb>Optimize Sales Outreach:\u003C/b> The integration with Slack and Salesloft allowed real-time notifications, alerting the sales team whenever contacts engaged with an ad, and ensuring outreach was timely and impactful.\"]}},{\"id\":\"UYowjhWHwh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s CipherHealth’s step-by-step approach for success:\"}},{\"id\":\"gLU8udSiwA\",\"type\":\"header\",\"data\":{\"text\":\"Step 1: Precision Targeting\",\"level\":3}},{\"id\":\"fA0UYJEiTB\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth’s Ideal Customer Profile (ICP) focuses on US-based health systems, where decision-making is often complex and involves large committees. Leveraging their existing tech stack to pull intent and engagement data, CipherHealth pinpoints where these accounts are in the buying journey, to optimize their marketing efforts toward prospects in the Decision or Purchase stages.\"}},{\"id\":\"5CVD7t0MGp\",\"type\":\"paragraph\",\"data\":{\"text\":\"They complement this strategy with contact databases to identify key decision-makers within these accounts, syncing the information to Salesforce. By integrating Influ2 with Salesforce, CipherHealth easily creates ad journeys tailored to each opportunity stage, enhancing ad engagement and boosting meeting conversion rates.\"}},{\"id\":\"W7Fuk8-pDH\",\"type\":\"paragraph\",\"data\":{\"text\":\"This approach enables CipherHealth to consistently deliver relevant and impactful interactions across their buying groups, \u003Cb>reaching 51% of executive champions.\u003C/b>\"}},{\"id\":\"4SEcwXIvNW\",\"type\":\"header\",\"data\":{\"text\":\"Step 2: Personalized Ads Based on Intent \",\"level\":3}},{\"id\":\"PDuTbNQxhZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth's marketing team crafted a strategy to personalize ads across the entire buyer journey, from initial awareness to decision-making. They segment ads by use case, delivering ads based on their product solutions to a mix of prospects to drive new business revenue and current clients for cross-sell expansion opportunities.\"}},{\"id\":\"HTd-CxIY-V\",\"type\":\"paragraph\",\"data\":{\"text\":\"By delivering Influ2 ads tailored to each buyer stage, CipherHealth ensures prospects receive relevant messages that resonate with their needs. This tailored approach boosted ad engagement and supported an \u003Cb>83% increase in their pipeline\u003C/b>.\"}},{\"id\":\"B7F9qQNh0o\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s a more detailed overview of CipherHealth’s ad strategy by intent data:\"}},{\"id\":\"Op8xfVbRDD\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness Stage:\u003C/b> CipherHealth creates targeted ads for decision-makers early in their journey, addressing buyer pain points like reducing avoidable no-shows and supporting healthcare staff. These campaigns raise awareness and educate buyers about their solutions.\"]}},{\"id\":\"NmvwJXLqUW\",\"type\":\"image\",\"data\":{\"file\":{\"id\":984,\"name\":\"CipherHealth-awareness-creatives.png\",\"alternativeText\":null,\"caption\":null,\"width\":2228,\"height\":1080,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_awareness_creatives_ccaf1180dc/large_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"large_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":814.18,\"width\":1000,\"height\":485,\"sizeInBytes\":814181},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_awareness_creatives_ccaf1180dc/small_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"small_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":226.24,\"width\":500,\"height\":242,\"sizeInBytes\":226238},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_awareness_creatives_ccaf1180dc/medium_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"medium_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":474.65,\"width\":750,\"height\":364,\"sizeInBytes\":474650},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc/thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":63.69,\"width\":245,\"height\":119,\"sizeInBytes\":63686}},\"hash\":\"Cipher_Health_awareness_creatives_ccaf1180dc\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":799.62,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_awareness_creatives_ccaf1180dc/Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:10:13.344Z\",\"updatedAt\":\"2024-09-11T16:10:13.344Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"IoFZnte2K6\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Decision + Purchase Stage:\u003C/b> CipherHealth's ads at this stage emphasize ROI metrics and customer success stories for decision-makers actively considering solutions. This targeted strategy ensures CipherHealth stays top of mind with champions, fostering trust and maintaining warm sales conversions through compelling customer proof.\"]}},{\"id\":\"xbE1TjS0Co\",\"type\":\"image\",\"data\":{\"file\":{\"id\":985,\"name\":\"CipherHealth-decision-purchase-creatives.png\",\"alternativeText\":null,\"caption\":null,\"width\":2228,\"height\":1080,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_decision_purchase_creatives_b20576ad8a/large_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"large_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":902.04,\"width\":1000,\"height\":485,\"sizeInBytes\":902043},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_decision_purchase_creatives_b20576ad8a/small_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"small_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":252.64,\"width\":500,\"height\":242,\"sizeInBytes\":252638},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_decision_purchase_creatives_b20576ad8a/medium_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"medium_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":529.67,\"width\":750,\"height\":364,\"sizeInBytes\":529666},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a/thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":68.93,\"width\":245,\"height\":119,\"sizeInBytes\":68932}},\"hash\":\"Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":921.68,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_decision_purchase_creatives_b20576ad8a/Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:10:34.098Z\",\"updatedAt\":\"2024-09-11T16:10:34.098Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"9SDNPbDv5i\",\"type\":\"header\",\"data\":{\"text\":\"Step 3: Real-time Notifications \",\"level\":3}},{\"id\":\"Vhu9gxtxoU\",\"type\":\"paragraph\",\"data\":{\"text\":\"At CipherHealth, integrating marketing strategies with sales execution is streamlined through advanced automation. Using Influ2’s Slack integration, Marketing delivers real-time ad engagement data to the sales team. \"}},{\"id\":\"rsm6nbFGxX\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a contact clicks on a CipherHealth ad, the integration immediately notifies the sales team via Slack. This provides detailed insights into campaign and content engagement metrics, empowering the sales team to prioritize and personalize their outreach efforts.\"}},{\"id\":\"UusB3vx65m\",\"type\":\"image\",\"data\":{\"file\":{\"id\":989,\"name\":\"CipherHealth-Case-Slack-notification.png\",\"alternativeText\":null,\"caption\":null,\"width\":1433,\"height\":911,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_Case_Slack_notification_7aa83a2301/large_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"large_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":122.06,\"width\":1000,\"height\":636,\"sizeInBytes\":122063},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_Case_Slack_notification_7aa83a2301/small_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"small_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":46.14,\"width\":500,\"height\":318,\"sizeInBytes\":46139},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_Case_Slack_notification_7aa83a2301/medium_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"medium_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":84.35,\"width\":750,\"height\":477,\"sizeInBytes\":84349},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301/thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":15.47,\"width\":245,\"height\":156,\"sizeInBytes\":15471}},\"hash\":\"Cipher_Health_Case_Slack_notification_7aa83a2301\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":36.89,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_Case_Slack_notification_7aa83a2301/Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:15:50.144Z\",\"updatedAt\":\"2024-09-11T16:15:50.144Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"Pa0mwi5UGH\",\"type\":\"paragraph\",\"data\":{\"text\":\"Megan’s focus was clear: “Our number one priority as a growth marketing team is to create a frictionless buyers' journey that maximizes market intent,” she explained. “With Influ2, we are fueling our sales team with consistent and personalized engagement with the prospects that influence buying decisions the most.” This proactive approach ensured that the team was always one step ahead in engaging their target audience.\"}},{\"id\":\"BCsTLTNbbV\",\"type\":\"header\",\"data\":{\"text\":\"Step 4: Automation Follow-Up with Salesloft \",\"level\":3}},{\"id\":\"NqH4KWCj2g\",\"type\":\"paragraph\",\"data\":{\"text\":\"Automation rules integrated with Salesloft Rhythm enable CipherHealth to seamlessly enroll Influ2-engaged contacts into SalesLoft sales cadences based on their intent and engagement.\"}},{\"id\":\"N7PZhFh5Iw\",\"type\":\"paragraph\",\"data\":{\"text\":\"For contacts with Influ2 ad impressions only, automated Salesloft sequences are used. For Influ2-engaged contacts who click ads, SDRs use Salesloft to tailor their sales sequences to the content they engaged with in the ad campaign, ensuring timely follow-up with relevant messaging.\"}},{\"id\":\"yRoOhRokUU\",\"type\":\"image\",\"data\":{\"file\":{\"id\":987,\"name\":\"CipherHealth-automation-flow.png\",\"alternativeText\":null,\"caption\":null,\"width\":1620,\"height\":797,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_automation_flow_cc35a6486a/large_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"large_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-automation-flow.png\",\"path\":null,\"size\":96.15,\"width\":1000,\"height\":492,\"sizeInBytes\":96145},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_automation_flow_cc35a6486a/small_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"small_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-automation-flow.png\",\"path\":null,\"size\":35.42,\"width\":500,\"height\":246,\"sizeInBytes\":35425},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_automation_flow_cc35a6486a/medium_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"medium_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-automation-flow.png\",\"path\":null,\"size\":63.24,\"width\":750,\"height\":369,\"sizeInBytes\":63242},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_automation_flow_cc35a6486a/thumbnail_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"thumbnail_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-automation-flow.png\",\"path\":null,\"size\":13.33,\"width\":245,\"height\":121,\"sizeInBytes\":13333}},\"hash\":\"Cipher_Health_automation_flow_cc35a6486a\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":35.54,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_automation_flow_cc35a6486a/Cipher_Health_automation_flow_cc35a6486a.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:12:51.157Z\",\"updatedAt\":\"2024-09-11T16:12:51.157Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"JZK9kRYFGg\",\"type\":\"header\",\"data\":{\"text\":\"Step 5: Sales and Marketing Alignment \",\"level\":3}},{\"id\":\"KbCms08Z6f\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth maintains strong alignment between marketing and sales teams through regular meetings to discuss campaign performance and messaging across channels. This fosters a culture of communication and shared objectives, ensuring departmental goals, targeting strategies, and overall campaign effectiveness are aligned.\"}},{\"id\":\"0NresUvbbV\",\"type\":\"header\",\"data\":{\"text\":\"About CipherHealth\",\"level\":2}},{\"id\":\"FcHJr_2kSI\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth is an award-winning leader in patient-centered communications committed to enhancing communication and coordination throughout the care continuum. Since 2009, CipherHealth has helped define the patient engagement category, delivering groundbreaking tools and services to help health systems deliver patient-centric, quality care that improves clinical outcomes, drives operational efficiency, and creates sustainable financial value through a full suite of communications solutions.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-09-04T13:17:32.034Z","2024-09-11T16:14:16.959Z","{\"time\":1756991849285,\"blocks\":[{\"id\":\"eOxEkuK8b5\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth’s integration of Influ2 into their marketing strategy has not only enhanced their pipeline and revenue but also demonstrated the power of personalized outreach and advanced targeting. By aligning their technology and teams, CipherHealth achieved an 83% boost in pipeline, a 20% increase in revenue, and a remarkable 122.7x ROI.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-09-11","f6vsy4xxlelsi8t5zylcye7v",{"id":428,"title":429,"description":430,"linkedin_url":15,"image":431,"avatar":456},338,"Megan Lomazzi","Senior Marketing Operations Manager at CipherHealth",{"id":432,"name":433,"alternativeText":15,"caption":15,"width":434,"height":435,"formats":436,"hash":451,"ext":20,"mime":23,"size":452,"url":453,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":454,"updatedAt":454,"documentId":455,"publishedAt":233},996,"Cipherhealth 1.png",580,60,{"small":437,"thumbnail":444},{"ext":20,"url":438,"hash":439,"mime":23,"name":440,"path":15,"size":441,"width":27,"height":442,"sizeInBytes":443},"https://storage.googleapis.com/influ2-lobby-2/small_Cipherhealth_1_c06adbc91b/small_Cipherhealth_1_c06adbc91b.png","small_Cipherhealth_1_c06adbc91b","small_Cipherhealth 1.png",9.42,52,9417,{"ext":20,"url":445,"hash":446,"mime":23,"name":447,"path":15,"size":448,"width":252,"height":449,"sizeInBytes":450},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipherhealth_1_c06adbc91b/thumbnail_Cipherhealth_1_c06adbc91b.png","thumbnail_Cipherhealth_1_c06adbc91b","thumbnail_Cipherhealth 1.png",4.02,25,4023,"Cipherhealth_1_c06adbc91b",2.93,"https://storage.googleapis.com/influ2-lobby-2/Cipherhealth_1_c06adbc91b/Cipherhealth_1_c06adbc91b.png","2024-09-11T17:00:23.486Z","vl2d9oubfp7v2q2oajzudi9q",{"id":457,"name":458,"alternativeText":15,"caption":15,"width":459,"height":459,"formats":15,"hash":460,"ext":461,"mime":311,"size":462,"url":463,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":464,"updatedAt":464,"documentId":465,"publishedAt":233},1283,"unnamed.jpg",96,"unnamed_9f5fcf8761",".jpg",2.78,"https://storage.googleapis.com/influ2-lobby-2/unnamed_9f5fcf8761/unnamed_9f5fcf8761.jpg","2024-11-11T14:33:13.523Z","tjppwn6of87m7qarjc1fkn93",{"id":467,"name":468,"alternativeText":15,"caption":15,"width":469,"height":470,"formats":471,"hash":486,"ext":20,"mime":23,"size":487,"url":488,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":489,"updatedAt":490,"documentId":491,"publishedAt":233},997,"Cipherhealth-black.png",558,90,{"small":472,"thumbnail":479},{"ext":20,"url":473,"hash":474,"mime":23,"name":475,"path":15,"size":476,"width":27,"height":477,"sizeInBytes":478},"https://storage.googleapis.com/influ2-lobby-2/small_Cipherhealth_black_de952aeb72/small_Cipherhealth_black_de952aeb72.png","small_Cipherhealth_black_de952aeb72","small_Cipherhealth-black.png",11.75,81,11754,{"ext":20,"url":480,"hash":481,"mime":23,"name":482,"path":15,"size":483,"width":252,"height":484,"sizeInBytes":485},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipherhealth_black_de952aeb72/thumbnail_Cipherhealth_black_de952aeb72.png","thumbnail_Cipherhealth_black_de952aeb72","thumbnail_Cipherhealth-black.png",4.89,40,4886,"Cipherhealth_black_de952aeb72",3.52,"https://storage.googleapis.com/influ2-lobby-2/Cipherhealth_black_de952aeb72/Cipherhealth_black_de952aeb72.png","2024-09-12T13:57:30.128Z","2024-09-12T19:12:15.167Z","k50ae5g6o9c6jzlc3g8ubw24",{"id":493,"title":494,"slug":495,"description":15,"content":496,"createdAt":194,"updatedAt":497,"publishedAt":498,"headline":15,"conclusion":499,"orderDate":500,"documentId":501,"seo":502,"featuring":505,"companyLogo":555},17,"How Influ2 Helped Quantexa Accelerate Deals and Boosted Pipeline by 5.2X","quantexa","{\"time\":1754665656371,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“It's always about only one thing: pipeline. It's not about anything else. It's all about accelerating pipeline.” \",\"caption\":\"Director of Digital and ABM at Quantexa\",\"alignment\":\"left\"}},{\"id\":\"5HYXLjaC05\",\"type\":\"paragraph\",\"data\":{\"text\":\"How are top marketers using contact-level advertising to influence decision-makers and close deals? See how Adam Woozeer and the Quantexa team leverage Influ2 to drive pipeline growth, and how contact-based advertising stacked up against Quantexa’s cold outreach:\"}},{\"id\":\"gDqCDKb9cj\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Conversions\u003C/b>: 4.53x higher conversion rate versus cold outreach.\",\"\u003Cb>Pipeline\u003C/b>: 5.2x boost in pipeline versus cold outreach.\",\"\u003Cb>ROI\u003C/b>: Saw a 837% return on their Influ2 investment\"]}},{\"id\":\"qVxrXMpJtY\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"JXvlittoIK\",\"type\":\"paragraph\",\"data\":{\"text\":\"When Adam joined Quantexa in 2020, the company was a small startup using traditional marketing tactics to engage large B2B enterprises. However, these tactics were draining resources with little return.\"}},{\"id\":\"d5mBzC7zC1\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We reached a pivotal moment,” says Adam, Quantexa's Director of Digital and ABM. “\u003Cb>Every dollar spent without results felt like a setback.\u003C/b>” With complex B2B buying processes involving large committees, they needed a more effective strategy.\"}},{\"id\":\"ma379Uxu6w\",\"type\":\"paragraph\",\"data\":{\"text\":\"Initially, Adam's team ran light-touch ABM through LinkedIn, which accelerated deals but left them seeking more.\"}},{\"id\":\"DjXp9IoasL\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We had a clear understanding of our target audience that we wanted to market to, but needed to find a solution because as a small company, we couldn’t afford to waste money on extended sales processes.” Adam Woozeer — Director of Digital and ABM at Quantexa\"}},{\"id\":\"l7A4mOI0B_\",\"type\":\"paragraph\",\"data\":{\"text\":\"After exploring several ABM platforms, Adam found they offered little beyond polished interfaces and lacked innovation or customization. \\\"There’s nothing here that we’re not already doing,\\\" he says.\"}},{\"id\":\"9PqC8qqrFz\",\"type\":\"paragraph\",\"data\":{\"text\":\"This led Adam to Influ2, and was instantly drawn in by its promise of targeted engagement. \"}},{\"id\":\"mD9wxtuB5K\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"fA0UYJEiTB\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Quantexa, getting started with Influ2 was about starting out small, demonstrating success to get buy-in from the wider team, and then scaling up from there. Recognizing that success depended on sales and marketing alignment, Quantexa prioritized building trust in Influ2’s vision and ensuring seamless integration with their existing tech stack.\"}},{\"id\":\"E29OXAi8ls\",\"type\":\"paragraph\",\"data\":{\"text\":\"They started by integrating Influ2 and HubSpot, and experimenting with one-to-few and one-to-many campaigns. Partnering with the sales and SDR teams, Adam also launched deal-based marketing (DBM) campaigns. \"}},{\"id\":\"XHvSS9J4v9\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>We developed DBM, deal-based marketing, using Influ2 to run personalized ads for specific stakeholders in a deal. The campaign was a tremendous success, generating significant attention\u003C/b>,” Adam explains. “Customers were even asking our CEO how we managed to follow them everywhere with our digital ads.”\"}},{\"id\":\"G67-pp1cPa\",\"type\":\"paragraph\",\"data\":{\"text\":\"Rather than having to invest heavily in a single ecosystem, Adam could integrate Influ2 as one cog into Quantexa's existing ABM machine. He could add contact-based advertising into the mix to accelerate pipeline without disrupting or overhauling the team’s current tech stack.\"}},{\"id\":\"sTO87bbS5l\",\"type\":\"paragraph\",\"data\":{\"text\":\"This success bridged the gap between sales and marketing, gaining sales support. “Our sales reps now approach me asking, ‘Can we run an Influ2 campaign on this deal?’ They know that if they provide a list of contacts, we’ll deliver results,” he shares.\"}},{\"id\":\"JI6TkkbhbB\",\"type\":\"paragraph\",\"data\":{\"text\":\"The real value of Influ2 lies in its ability to reach specific decision-makers within deals. Quantexa uses this capability to enhance personalized outreach, accelerating the sales process. “It’s about getting in front of decision-makers with relevant messaging based on the sales conversations that are being had and pushing up brand awareness so that more members of the buying committee can get to a decision faster,” Adam explains.\"}},{\"id\":\"6oAC8RL0X8\",\"type\":\"paragraph\",\"data\":{\"text\":\"The team collaborates through regular check-in calls, refining campaigns based on intent data and sales feedback. “We utilize Bombora for intent data to understand our prospects' online searches, questions, and objections. This, combined with our first-party data, informs our ad creative,” Adam adds.\"}},{\"id\":\"EDgJOR3Foh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Switching from form fills to targeted engagement has paid off. “\u003Cb>With Influ2, we engage the right people at the right time, enhancing brand awareness and driving pipeline growth\u003C/b>,” he concludes.\"}},{\"id\":\"MSa6dE0dDB\",\"type\":\"paragraph\",\"data\":{\"text\":\"Through this multifaceted approach, Adam and his team have accelerated meaningful deals with major clients.\"}},{\"id\":\"DIoN8zHmlM\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"3LyIQGQFnq\",\"type\":\"image\",\"data\":{\"file\":{\"id\":1654,\"name\":\"image.png\",\"alternativeText\":null,\"caption\":null,\"width\":720,\"height\":492,\"formats\":{\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_image_f355d6c838/small_image_f355d6c838.png\",\"hash\":\"small_image_f355d6c838\",\"mime\":\"image/png\",\"name\":\"small_image.png\",\"path\":null,\"size\":21.89,\"width\":500,\"height\":342,\"sizeInBytes\":21892},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_image_f355d6c838/thumbnail_image_f355d6c838.png\",\"hash\":\"thumbnail_image_f355d6c838\",\"mime\":\"image/png\",\"name\":\"thumbnail_image.png\",\"path\":null,\"size\":7.53,\"width\":228,\"height\":156,\"sizeInBytes\":7531}},\"hash\":\"image_f355d6c838\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":8.87,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/image_f355d6c838/image_f355d6c838.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-03-17T18:32:54.205Z\",\"updatedAt\":\"2025-03-17T18:32:54.205Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"CLbShOX3kX\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa’s collaboration with Influ2 has transformed their marketing approach, tackling challenges like long sales cycles and high costs. With intent data, Quantexa targeted decision-makers at key opportunities. This strategy accelerated deals and led to notable contract closures.\"}},{\"id\":\"gIF2p88bTr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The results speak for themselves: a \u003Cb>4.53x higher conversion rate \u003C/b>compared to cold outreach, and a \u003Cb>5.2x boost in pipeline generation\u003C/b>.\"}},{\"id\":\"USSOWCKXHl\",\"type\":\"paragraph\",\"data\":{\"text\":\"Influ2's hyper-targeted ads and Quantexa’s well-timed outreach fueled these results, driving an \u003Cb>837% ROI \u003C/b>and solidifying Influ2 as a key driver of pipeline and revenue growth.\"}},{\"id\":\"KvsxbKnc2Y\",\"type\":\"paragraph\",\"data\":{\"text\":\"This partnership not only strengthened brand awareness but also solidified Influ2 as a key driver of Quantexa’s pipeline growth and revenue. The strategic use of intent data and close alignment between sales and marketing were critical to these successes, setting the stage for continued growth in their ABM efforts.\"}},{\"id\":\"Def3-UeFG-\",\"type\":\"header\",\"data\":{\"text\":\"Looking Ahead\",\"level\":2}},{\"id\":\"G38PP1-R3r\",\"type\":\"paragraph\",\"data\":{\"text\":\"As Quantexa continues to evolve, the integration of Influ2 into their marketing strategy presents a compelling opportunity to enhance their Account-Based Marketing (ABM) program. \"}},{\"id\":\"xGT-mFkOia\",\"type\":\"paragraph\",\"data\":{\"text\":\"Building on their initial successes in accelerating deal cycles, Quantexa plans to deepen their commitment to personalized targeting, focusing on engaging specific individuals within key accounts to drive even greater pipeline growth.\"}},{\"id\":\"3jUUC6ksI2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa plans to refine strategies using intent data to optimize campaigns at every stage. Adam notes, “\u003Cb>Influ2 has transformed how we connect with prospects—it's not just about impressions; it’s about meaningful engagement that drives results.\u003C/b>”\"}},{\"id\":\"xtz0aYQYKv\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Adam and the Quantexa team, there’s no turning back. \"}},{\"id\":\"O7M1y_Dzhh\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 has become deeply ingrained in our operations. It’s now a critical component of our business” Adam Woozeer — Director of Digital and ABM at Quantexa\"}},{\"id\":\"sFxre2RQw8\",\"type\":\"header\",\"data\":{\"text\":\"About Quantexa\",\"level\":2}},{\"id\":\"0b1aH4V3c9\",\"type\":\"image\",\"data\":{\"file\":{\"id\":1402,\"name\":\"Quantexa-1.png\",\"alternativeText\":null,\"caption\":null,\"width\":2298,\"height\":1286,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Quantexa_1_672bdd8770/large_Quantexa_1_672bdd8770.png\",\"hash\":\"large_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"large_Quantexa-1.png\",\"path\":null,\"size\":245.39,\"width\":1000,\"height\":560,\"sizeInBytes\":245393},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Quantexa_1_672bdd8770/small_Quantexa_1_672bdd8770.png\",\"hash\":\"small_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"small_Quantexa-1.png\",\"path\":null,\"size\":81.44,\"width\":500,\"height\":280,\"sizeInBytes\":81442},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Quantexa_1_672bdd8770/medium_Quantexa_1_672bdd8770.png\",\"hash\":\"medium_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"medium_Quantexa-1.png\",\"path\":null,\"size\":153.78,\"width\":750,\"height\":420,\"sizeInBytes\":153779},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Quantexa_1_672bdd8770/thumbnail_Quantexa_1_672bdd8770.png\",\"hash\":\"thumbnail_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"thumbnail_Quantexa-1.png\",\"path\":null,\"size\":28.82,\"width\":245,\"height\":137,\"sizeInBytes\":28823}},\"hash\":\"Quantexa_1_672bdd8770\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":189.7,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Quantexa_1_672bdd8770/Quantexa_1_672bdd8770.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-01-13T13:49:20.356Z\",\"updatedAt\":\"2025-01-13T13:49:20.356Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"7YSPPBt7r2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa is a data analytics leader that empowers organizations to make informed decisions through its Decision Intelligence Platform. By unifying siloed systems, Quantexa provides a reliable view of data that enhances decision-making and helps businesses mitigate risks and seize opportunities.\"}},{\"id\":\"8jEdzcp9is\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Location: London, UK\",\"Industry: Data Analytics\",\"Size: 500-1000 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-08T15:08:13.153Z","2025-02-28T13:17:05.308Z","{\"time\":1754665656372,\"blocks\":[{\"id\":\"eOxEkuK8b5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa transformed its marketing approach with Influ2, overcoming long sales cycles and costly outreach by leveraging contact-based advertising to engage key decision-makers. By aligning sales and marketing efforts, they accelerated deal cycles and scaled pipeline growth, achieving a 4.53x higher conversion rate, a 5.2x boost in pipeline, and a 7.6x increase in influenced revenue. 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By analyzing user data, Amplitude enables businesses to make data-driven decisions and improve their overall product experience.\"}},{\"id\":\"Dmgyfb0359\",\"type\":\"paragraph\",\"data\":{\"text\":\"However, their marketing efforts were not effectively converting leads into sales opportunities. \"}},{\"id\":\"XDyEETtTQj\",\"type\":\"image\",\"data\":{\"file\":{\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Amplitude_website_cf00f23522/Amplitude_website_cf00f23522.png\",\"mime\":\"image/png\",\"height\":643,\"width\":1149,\"size\":29.86,\"alt\":\"Amplitude-website.png\",\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Amplitude_website_cf00f23522/large_Amplitude_website_cf00f23522.png\",\"hash\":\"large_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"large_Amplitude-website.png\",\"path\":null,\"size\":138.11,\"width\":1000,\"height\":560},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Amplitude_website_cf00f23522/small_Amplitude_website_cf00f23522.png\",\"hash\":\"small_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"small_Amplitude-website.png\",\"path\":null,\"size\":49.09,\"width\":500,\"height\":280},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Amplitude_website_cf00f23522/medium_Amplitude_website_cf00f23522.png\",\"hash\":\"medium_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"medium_Amplitude-website.png\",\"path\":null,\"size\":88.15,\"width\":750,\"height\":420},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Amplitude_website_cf00f23522/thumbnail_Amplitude_website_cf00f23522.png\",\"hash\":\"thumbnail_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"thumbnail_Amplitude-website.png\",\"path\":null,\"size\":17.86,\"width\":245,\"height\":137}}},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"khl-R2tMQO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"GQfy7dnE7q\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude's marketing team invested significant ad dollars across various social media channels to target key decision-makers based on firmographic and persona-level attributes.\"}},{\"id\":\"wmkoapFMnx\",\"type\":\"paragraph\",\"data\":{\"text\":\"Despite generating leads, these efforts were not translating into sales opportunities for the team. 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Best B2B Sales Tools for Inbound & Outbound Sales Teams in 2026","Tool adoption beats tool selection. Here are 11 B2B sales platforms compared on admin reduction, CRM fit, and what sales teams actually report using.","{\"time\":1777057569197,\"blocks\":[{\"id\":\"RHpOwY3Bs6\",\"type\":\"paragraph\",\"data\":{\"text\":\"Nearly three in ten B2B companies still run their GTM motion across multiple disconnected tools—meaning reps spend more time switching tabs than running conversations. That's from \u003Ca href=\\\"https://www.highspot.com/state-of-sales-enablement-2025/\\\" target=\\\"_blank\\\">Highspot's 2025 State of Sales Enablement report\u003C/a>, and it tracks with what many SDRs or AEs working a full outbound motion already know.\"}},{\"id\":\"jYApT2oEC3\",\"type\":\"paragraph\",\"data\":{\"text\":\"This guide covers the best B2B sales tools for SDRs and AEs who want to know what's actually worth using in 2026, not every tool the vendor landscape has to offer. \"}},{\"id\":\"0gWdwh2Kwf\",\"type\":\"paragraph\",\"data\":{\"text\":\"We looked at 20+ platforms across prospecting, sequencing, conversation intelligence, data enrichment, and scheduling, and narrowed it down to 11 of the best-reviewed sales tools online. We evaluated each tool on five criteria: how much non-selling admin it removes, how well it surfaces who to contact and when, how cleanly it integrates with CRM, how transparent the pricing is, and whether it actually gets used once it's purchased.\"}},{\"id\":\"cL4AuIhwoN\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Key takeaways\u003C/b>\"}},{\"id\":\"g9HHh0yl70\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Most SDR and AE teams need three foundation tools: a CRM (Salesforce or HubSpot), a contact database (Apollo.io or ZoomInfo), and a sequencer (Outreach or Salesloft).\",\"Apollo.io is the strongest starting point for early-stage teams; ZoomInfo and Outreach typically replace it at enterprise scale.\",\"Tool adoption is the most common failure mode: a well-configured Apollo.io account outperforms a partially adopted ZoomInfo contract.\",\"The right stack depends on your pipeline's specific friction point (prospecting gaps, inbound routing, call coaching), not what's most popular.\",\"Contact-level signal intelligence (Influ2) layers on top of this foundation to tell reps which specific people to reach out to and when.\"]}},{\"id\":\"X_rki4o-M9\",\"type\":\"table\",\"data\":{\"withHeadings\":false,\"content\":[[\"\u003Cb>Sales tool\u003C/b>\",\"\u003Cb>Best for\u003C/b>\",\"\u003Cb>Key differentiation\u003C/b>\",\"\u003Cb>Pricing\u003C/b>\",\"\u003Cb>Verdict\u003C/b>\"],[\"Salesforce\",\"Teams managing complex multi-stakeholder deals that need deep CRM customization and pipeline reporting\",\"Nearly every sales tool on this list integrates with Salesforce, making it the connective tissue of the stack\",\"$25–175/user/mo\",\"Common foundation\"],[\"HubSpot Sales Hub\",\"Teams that want CRM, email tracking, and outreach sequencing in one platform without Salesforce's admin overhead\",\"CRM and outreach tooling built together, with a clean UI that non-technical reps can adopt quickly\",\"$20–150/seat/mo\",\"Best for mid-market\"],[\"LinkedIn Sales Navigator\",\"Teams where individual buyer context (role history, job changes, shared connections) improves outreach timing\",\"Real-time job-change alerts and 50+ search filters, with InMail access to prospects outside your network\",\"$89.99–149.99/mo annual / $119.99–159.99/mo monthly\",\"Strong for social prospecting\"],[\"Apollo\",\"Teams building outbound from scratch who need prospecting data and sequencing under one roof\",\"Contact database and sequencing in one platform, with a free tier that's genuinely usable\",\"Free–$49+/user/mo\",\"Best value for outbound\"],[\"ZoomInfo\",\"Enterprise teams running high-volume prospecting where direct-dial accuracy at named accounts is the bottleneck\",\"Broadest enterprise contact data coverage, with intent data integration and advanced technographic filtering\",\"~$15K–60K+/yr (custom)\",\"Enterprise data choice\"],[\"Outreach\",\"Enterprise teams running complex AE-led deals with multi-step sequences and branching follow-up logic\",\"Advanced sequence builder with conditional branching and deep Salesforce integration\",\"~$100–160/user/mo (custom)\",\"Best for enterprise AEs\"],[\"Salesloft\",\"Teams running high-volume outbound cadences where rep activity visibility and fast cadence setup are the priority\",\"Intuitive cadence builder with comprehensive activity tracking and AI-assisted personalization\",\"Custom pricing\",\"Best for SDR velocity\"],[\"Gong\",\"Teams that want call and conversation data to drive rep coaching and deal inspection beyond CRM stage data\",\"Automatically records and analyzes every sales call, flagging deal risks and coaching opportunities\",\"Custom pricing\",\"Best for call coaching\"],[\"Clay\",\"Teams building personalized outbound at scale, where contact data quality is the bottleneck and a sequencer is already in place\",\"Waterfall enrichment across 50+ data sources, with Claygent AI for automated research and personalization\",\"Free–$167+/mo (credit-based)\",\"Best for enrichment\"],[\"Chili Piper\",\"Teams where inbound demo requests are a meaningful pipeline source and speed-to-lead directly impacts close rates\",\"Qualifies and routes inbound leads instantly from form submission, booking demos in real time\",\"Starts at $1,250 per month\",\"Best for inbound speed\"],[\"Reply.io\",\"Sales teams and agencies running structured multichannel outbound who want prospecting data, sequencing, and AI automation in one platform\",\"Multichannel sequences (email, LinkedIn, SMS, WhatsApp, calls) with built-in contact data and an AI SDR layer\",\"Starts at $89/month\",\"Best for multichannel outbound\"]]}},{\"id\":\"ZwpssuJxqu\",\"type\":\"header\",\"data\":{\"text\":\"How we evaluated these B2B sales tools\",\"level\":2}},{\"id\":\"1z27IeS4RH\",\"type\":\"paragraph\",\"data\":{\"text\":\"Five criteria drove the final list.\"}},{\"id\":\"j_Dk6m3HQO\",\"type\":\"paragraph\",\"data\":{\"text\":\"Admin reduction. \"}},{\"id\":\"jXTByHb9sg\",\"type\":\"paragraph\",\"data\":{\"text\":\"A tool that creates more work than it saves isn't a sales tool. We weighted each platform on how much non-selling activity it removes from a rep's day: data entry, list cleanup, manual logging.\"}},{\"id\":\"nyAdImwISL\",\"type\":\"header\",\"data\":{\"text\":\"Signal quality\",\"level\":3}},{\"id\":\"6ySOli1ZjL\",\"type\":\"paragraph\",\"data\":{\"text\":\"SDRs and AEs need to know who to contact and when. We looked at whether each tool surfaces that context, whether through intent data, job-change alerts, or engagement tracking.\"}},{\"id\":\"gz4bUH9ag8\",\"type\":\"header\",\"data\":{\"text\":\"CRM integration\",\"level\":3}},{\"id\":\"0xzsSYZOYJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"A tool running in isolation from Salesforce or HubSpot is a tool your ops team will eventually push to remove. Clean two-way sync was a baseline requirement, not a differentiator.\"}},{\"id\":\"4xkCARBBKW\",\"type\":\"header\",\"data\":{\"text\":\"Pricing transparency\",\"level\":3}},{\"id\":\"oH2HscZTQh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quote-based pricing isn't disqualifying, but we noted when it requires a discovery call and included realistic estimates wherever possible based on G2 reviewer disclosures and public contract documentation.\"}},{\"id\":\"aYoaNY41lz\",\"type\":\"header\",\"data\":{\"text\":\"Actual usage\",\"level\":3}},{\"id\":\"tIZ4pTykpQ\",\"type\":\"paragraph\",\"data\":{\"text\":\"G2 and Reddit tell a different story than vendor case studies. We factored in adoption rates, user sentiment on learning curve, and recurring friction points from verified reviews.\"}},{\"id\":\"E0NdcIhmzN\",\"type\":\"header\",\"data\":{\"text\":\"1. Salesforce: CRM foundation for complex B2B sales motions\",\"level\":2}},{\"id\":\"ozwFi_3odI\",\"type\":\"paragraph\",\"data\":{\"text\":\"Salesforce is the pipeline system of record for enterprise B2B sales teams, and for deals involving multiple stakeholders across long sales cycles, the investment tends to justify itself. It's the connective tissue between prospecting, sequencing, conversation intelligence, and reporting; almost everything else on this list integrates with it.\"}},{\"id\":\"ZlSFajAS_l\",\"type\":\"paragraph\",\"data\":{\"text\":\"The platform's core strength is breadth. G2 reviewers consistently highlight the depth of pipeline reporting and forecasting as standouts, and managers get visibility into activity and stage progression at the rep and deal level that's hard to match elsewhere.\"}},{\"id\":\"KzQibesTRt\",\"type\":\"paragraph\",\"data\":{\"text\":\"The tradeoffs are well-documented. Users on G2 regularly flag the learning curve and setup complexity as significant friction, particularly for teams without a dedicated Salesforce admin. \"}},{\"id\":\"28JkT4j8Wk\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"iy_vSfTHDt\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Deep CRM customization for complex deal structures and multi-stakeholder accounts\",\"Native integrations with Outreach, Salesloft, Gong, Apollo, and most tools on this list\",\"Forecasting and pipeline reporting that scales from individual rep to VP to executive view\"]}},{\"id\":\"bWYev1uYsu\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing:\u003C/b> Starter Suite $25/user/month; Enterprise $175/user/month. Annual contracts are standard. Additional costs for add-ons, storage, and implementation are common at enterprise tier.\"}},{\"id\":\"-j9GBUw-jt\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Teams managing long sales cycles with multiple stakeholders, where pipeline visibility and CRM data quality are genuinely mission-critical, and where dedicated admin resources are available to configure and maintain it.\"}},{\"id\":\"lEG1JnZyLA\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations:\u003C/b> G2 reviewers frequently cite a steep learning curve and cumbersome admin requirements. Smaller teams without CRM admin support often find the ramp time longer than expected, and the base product requires significant configuration before it reflects the actual sales motion.\"}},{\"id\":\"sL08oFnHp3\",\"type\":\"header\",\"data\":{\"text\":\"2. HubSpot Sales Hub: CRM and outreach for mid-market teams\",\"level\":2}},{\"id\":\"tYkguf5Pn5\",\"type\":\"paragraph\",\"data\":{\"text\":\"HubSpot Sales Hub gives mid-market teams a CRM plus outreach tooling in a single system, which reduces the number of integrations you need to manage. The UI is easier to learn than Salesforce, and the free tier makes it accessible for teams that aren't ready to commit to an enterprise contract.\"}},{\"id\":\"_bA3mEcn1Z\",\"type\":\"paragraph\",\"data\":{\"text\":\"Reps can track emails, log calls, and manage deals without leaving the platform. G2 reviewers consistently highlight the activity timeline and email tracking as the features that drive the most day-to-day value, giving reps clear visibility into what's happened on every contact and account.\"}},{\"id\":\"qiwjuxmr3X\",\"type\":\"paragraph\",\"data\":{\"text\":\"Two things worth knowing before you buy. First, HubSpot charges for both seats and contact records, so costs can scale faster than expected as your database grows. Second, the automation that makes Sales Hub genuinely useful for outbound sequences lives behind the Professional tier at $90/seat/month; the Starter plan is limited on that front.\"}},{\"id\":\"9ayh9RoIva\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"VTd3eQxaiU\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Email tracking, activity timeline, and deal management built natively into the CRM\",\"Sequence automation and meeting scheduling without needing a third-party tool for basic outreach\",\"Clean integration with HubSpot Marketing Hub for teams using both sides of the platform\"]}},{\"id\":\"EDqDVayoFV\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing:\u003C/b> Starter $15/seat/month (billed annually); Professional $90/seat/month plus a $1,500 one-time onboarding fee; Enterprise $150/seat/month plus a $3,500 one-time onboarding fee. Contact volume also affects cost at Professional and Enterprise tiers.\"}},{\"id\":\"IczMzvgxNJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Teams that want CRM, email tracking, and outreach sequencing in a single platform, and that don't have the admin resources for a full Salesforce deployment.\"}},{\"id\":\"K75H0fm8oF\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations:\u003C/b> The dual pricing model (seats plus contact records) catches teams off guard at scale. Meaningful sequence automation is locked behind the Professional tier. G2 reviewers also note occasional sync issues with third-party integrations.\"}},{\"id\":\"Rt17ywEJW3\",\"type\":\"header\",\"data\":{\"text\":\"3. LinkedIn Sales Navigator: Prospecting intelligence and social context\",\"level\":2}},{\"id\":\"IYssBtw431\",\"type\":\"paragraph\",\"data\":{\"text\":\"LinkedIn Sales Navigator is the tool reps reach for when they need to understand who they're calling before they call. The 50+ filter search makes it possible to build a precise prospect list, and the real-time job-change alerts mean you're not working off stale data. G2 reviewers rate it 4.3/5, with the job-change notifications and \\\"people also viewed\\\" sidebar cited as among the most-used features.\"}},{\"id\":\"HD86vLWzIf\",\"type\":\"paragraph\",\"data\":{\"text\":\"The platform is most useful for SDRs and AEs who do meaningful prospecting through LinkedIn, where seeing recent activity, shared connections, and role history adds context that improves outreach relevance. LinkedIn Sales Navigator is built for research and relationship intelligence, which means it typically works alongside a sequencer rather than replacing one.\"}},{\"id\":\"VfZDodk5Dk\",\"type\":\"paragraph\",\"data\":{\"text\":\"A few limitations worth flagging before you commit. There's no native CSV export, the search interface can freeze on complex filter combinations, and some third-party research has flagged data accuracy issues that vary by region and industry. \"}},{\"id\":\"JqGevPKuDU\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"z6hTWpZRJK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Real-time job-change alerts across prospect accounts, surfacing high-converting outreach timing\",\"50+ search filters for precise targeting by industry, seniority, tenure, company growth signals, and recent activity\",\"InMail credits for reaching prospects outside your first-degree network\"]}},{\"id\":\"FJ4s3FKJow\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing:\u003C/b> Core $119.99/month; Advanced $159.99/month. Discounts for annual subscriptions.\"}},{\"id\":\"sMngTYTLg9\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Teams running prospecting motions where individual buyer context (recent role changes, shared connections, posting activity) directly improves the relevance and timing of outreach.\"}},{\"id\":\"rg2Y-qvOtR\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations:\u003C/b> No native CSV export limits list-building flexibility. G2 reviewers note that data accuracy varies, and the platform doesn't include sequencing capabilities, requiring integration with a separate engagement tool. The annual commitment structure can be a barrier for teams testing the motion first.\"}},{\"id\":\"5BIikcrFSL\",\"type\":\"header\",\"data\":{\"text\":\"4. Apollo.io: Prospecting data and sequencing in one platform\",\"level\":2}},{\"id\":\"KS-QJfQfhW\",\"type\":\"paragraph\",\"data\":{\"text\":\"Apollo.io combines a contact database with sequencing in a single platform, removing the need for separate prospecting and engagement tools for teams building outbound from scratch. The free tier is genuinely usable, and paid plans are priced significantly below most enterprise alternatives that cover both functions separately.\"}},{\"id\":\"seJR7F8jG_\",\"type\":\"paragraph\",\"data\":{\"text\":\"G2 reviewers report 40-50% productivity gains, likely reflecting the time saved from not switching between a data tool and a sequencer. Apollo's verified email database includes bounce-rate management, and the AI-assisted features add intent data and prospect scoring on top of the contact data.\"}},{\"id\":\"rBRElFHZrX\",\"type\":\"paragraph\",\"data\":{\"text\":\"A few caveats. Some G2 reviewers note that contact data quality varies, especially outside the US, and that outdated records require ongoing list hygiene. The platform has a meaningful learning curve on the more advanced workflow features. Email sending limits also apply depending on your plan tier.\"}},{\"id\":\"rGw-YqmfJx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"dTuZZc9wkl\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Contact database and sequencing capabilities in one platform, reducing integration count and tool-switching\",\"AI intent data and prospect scoring to help prioritize outreach across a large contact list\",\"Verified email addresses with built-in bounce management at the Basic tier and above\"]}},{\"id\":\"61R9h6atk0\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing:\u003C/b> Free plan available. Basic $49/user/month (billed annually); Professional $79/user/month; Organization $119/user/month (minimum 3 users).\"}},{\"id\":\"03uAKz_yfP\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Teams building outbound from scratch who need prospecting data and sequencing under one roof, and who don't yet have the budget or volume to justify separate enterprise contracts for each.\"}},{\"id\":\"PpYsjSW_vN\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations:\u003C/b> G2 reviewers flag contact data accuracy as inconsistent, particularly outside North America. Organization tier requires a minimum of 3 users. Email sending caps apply at all paid tiers, which can limit high-volume sequences.\"}},{\"id\":\"4JtJdF7YOh\",\"type\":\"header\",\"data\":{\"text\":\"5. ZoomInfo: Enterprise contact data for high-volume prospecting\",\"level\":2}},{\"id\":\"MPwRgws29b\",\"type\":\"paragraph\",\"data\":{\"text\":\"ZoomInfo is the choice for enterprise teams where data coverage and depth matter more than price. With 12,600+ reviews on G2 (4.5/5), it's the most-reviewed data platform on this list, and the contact database gives enterprise teams access to verified direct dials, mobile numbers, and firmographic data at a coverage depth that smaller databases don't match.\"}},{\"id\":\"Clo27KApiJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"The platform's \u003Ca href=\\\"https://www.influ2.com/blog/intent-data-providers\\\" target=\\\"_blank\\\">intent data \u003C/a>integrations let operations teams connect ZoomInfo data to their CRM and sequencing tools to build signal-enriched prospect audiences. The advanced filtering options go beyond firmographic data into technographic, behavioral, and hiring-signal segmentation.\"}},{\"id\":\"vN4Ko_VvBi\",\"type\":\"paragraph\",\"data\":{\"text\":\"The pricing is the most significant barrier on this list. ZoomInfo's Pro tier starts around $14,995 per year, with Advanced running approximately $24,995/year and Elite at $39,995 or more. Most enterprise teams end up in the $30K-$60K range once seats and data packages are factored in. G2 reviewers have also flagged aggressive auto-renewal terms as a pain point; worth negotiating that clause explicitly before signing.\"}},{\"id\":\"tWtzQ591wL\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"rbV65yg8p7\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Extensive enterprise contact database with direct dials and verified email at a scale that smaller tools don't cover\",\"Intent data integration that connects prospect research behavior to outbound timing and sequence prioritization\",\"Advanced filtering by technographic, firmographic, and behavioral criteria for precise list segmentation\"]}},{\"id\":\"1PCtbx9oCN\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing:\u003C/b> Pro tier approximately $14,995/year; Advanced approximately $24,995/year; Elite $39,995+/year. Per-seat pricing plus data credits. Most enterprise teams pay $30K-$60K annually. Figures based on G2 reviewer disclosures and industry reporting.\"}},{\"id\":\"DrQWth7ufk\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Enterprise teams running high-volume prospecting programs where data coverage and direct-dial accuracy at named accounts is the primary bottleneck, and where the investment scales with outbound volume.\"}},{\"id\":\"9MgvneKLRA\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations:\u003C/b> G2 reviewers consistently flag aggressive auto-renewal contract terms. Data accuracy degrades outside the US and for SMB segments. At this price point, the ROI case is strongest for teams running 50+ outbound sequences per month, where data quality directly impacts conversion rates.\"}},{\"id\":\"OSrfoWUCln\",\"type\":\"header\",\"data\":{\"text\":\"6. Outreach: Sequence management for complex enterprise deals\",\"level\":2}},{\"id\":\"QgdINvOBh_\",\"type\":\"paragraph\",\"data\":{\"text\":\"Outreach is built for enterprise AE-led sales motions where deals require complex multi-touch sequences, conditional follow-up logic, and tight Salesforce integration. G2 reviewers (4.3/5) frequently cite the sequence builder and branching logic as the platform's core strength, and the Salesforce sync is reliable for teams where CRM data hygiene is a hard requirement.\"}},{\"id\":\"eDzYfCnEDI\",\"type\":\"paragraph\",\"data\":{\"text\":\"The platform handles multi-step cadences with conditional branching: a reply on step 3 routes differently than no response on step 3, and those paths can be configured granularly across a complex deal. The reporting gives sales managers visibility into sequence performance, reply rates, and rep activity at the deal level.\"}},{\"id\":\"QJ1fPYTa42\",\"type\":\"paragraph\",\"data\":{\"text\":\"The tradeoffs include a longer onboarding period (G2 reviewers consistently cite a 2-4 week ramp time) and no mobile app.\"}},{\"id\":\"-GgZkg8dh9\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"FZk8vOwAbF\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Advanced sequence builder with conditional branching logic for complex multi-step deal progressions\",\"Deep Salesforce integration with bi-directional data sync, treating CRM as the system of record\",\"Reporting on sequence performance, reply rates, and rep activity at both the deal and manager level\"]}},{\"id\":\"FkFzubXS0t\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing: \u003C/b>Approximately $100-160/user/month (quote-based; no published pricing). Implementation and onboarding typically runs $5,000-$25,000+ depending on team size and complexity. Figures based on G2 reviewer disclosures.\"}},{\"id\":\"t7Usn9xtPc\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Enterprise teams running complex, multi-step AE-led deals where sequence branching logic, Salesforce integration depth, and reporting granularity are hard requirements, and where there's budget and IT support for a significant implementation.\"}},{\"id\":\"5prXa85PGJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations:\u003C/b> G2 reviewers cite a 2-4 week learning curve for new reps. No mobile app. Support response times consistently rated as slow by verified G2 reviewers. No published pricing means a discovery call is required before any cost comparison.\"}},{\"id\":\"ksdGOXF-1a\",\"type\":\"header\",\"data\":{\"text\":\"7. Salesloft: SDR velocity and cadence management\",\"level\":2}},{\"id\":\"9Rd7bNzvhC\",\"type\":\"paragraph\",\"data\":{\"text\":\"Salesloft is where SDR teams land when they need an intuitive cadence builder, detailed activity tracking, and clear visibility into rep performance across high-volume outbound. G2 reviewers give it 4.5/5 across more than 4,260 reviews; the cadence setup and pipeline dashboards come up most often as the features driving daily usage.\"}},{\"id\":\"hnUC05UUqu\",\"type\":\"paragraph\",\"data\":{\"text\":\"The platform is built to move fast. Reps can build and launch cadences quickly, and managers get dashboards showing call and email activity, reply rates, and pipeline contribution per rep. Salesloft's AI features, added in recent versions, assist with email personalization and suggested next steps based on engagement patterns.\"}},{\"id\":\"01M_MADmbH\",\"type\":\"paragraph\",\"data\":{\"text\":\"Two limitations come up consistently in G2 reviews. Salesloft doesn't have a native power dialer (a tool that automatically dials the next number in a list to maximize live connects per hour), flagged in 95+ reviews, which means teams doing high-volume phone outreach typically add a dialer separately. The platform also has no built-in prospecting intelligence or intent data, so it usually runs alongside a contact database like Apollo.io or ZoomInfo.\"}},{\"id\":\"Nu6alyl5Zd\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"TYPjyg4WNv\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Intuitive cadence builder with clear activity metrics per rep and per cadence step\",\"Comprehensive activity tracking across calls, emails, and LinkedIn steps for pipeline forecasting\",\"AI-assisted email personalization and next-step suggestions based on contact engagement history\"]}},{\"id\":\"0WHiSZxTSt\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing: \u003C/b>Custom pricing. According to research, Essentials approximately $140/user/month; Advanced approximately $180/user/month; Premier tier at custom pricing. Minimum commitment typically 10-15 users. Annual contracts standard, with 5-8% annual price increases noted in recent renewal disclosures.\"}},{\"id\":\"ln8qj9z6W0\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Teams running high-volume outbound cadences where rep activity visibility, fast cadence setup, and manager-level performance reporting are the primary requirements.\"}},{\"id\":\"YfxWTsUizV\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations:\u003C/b> No native power dialer, flagged in 95+ G2 reviews, which typically requires an add-on or third-party dialer integration.\"}},{\"id\":\"xZ5y-KZVH-\",\"type\":\"header\",\"data\":{\"text\":\"8. Gong: Conversation intelligence and call coaching\",\"level\":2}},{\"id\":\"iy7k_oXwWN\",\"type\":\"paragraph\",\"data\":{\"text\":\"Gong records, transcribes, and analyzes sales calls, then surfaces coaching insights and deal risk signals based on what was actually said in the conversation. Most teams use it to improve rep performance through specific, evidence-based coaching and to catch deals that are quietly going sideways.\"}},{\"id\":\"kcKAF0OndL\",\"type\":\"paragraph\",\"data\":{\"text\":\"The signal detection is the core differentiator. Gong flags calls where pricing came up too early, where a competitor was mentioned and not addressed, or where a deal that looked healthy is showing patterns associated with stalls or losses. G2 reviewers consistently call out the call coaching and deal inspection features as the drivers of the most measurable value.\"}},{\"id\":\"bzLaQV3RKh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Some users report the pricing structure is complex, and the total cost is higher than the per-seat number suggests. G2 reviewers also flag a UI that can feel overwhelming until reps have developed consistent habits around reviewing call recordings.\"}},{\"id\":\"ndjQEdDUFE\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"iHJ5uJXXuu\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Automatic call recording and transcription across every rep, building a library of searchable conversation data\",\"Deal risk identification based on conversation patterns: competitor mentions, pricing discussions, stakeholder gaps\",\"Coaching insights that surface what top-performer calls sound like at each stage of the deal\"]}},{\"id\":\"1wbRDDmbVM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing:\u003C/b> $108-250/user/month plus a platform fee of $5,000-$50,000+ depending on team size (quote-based; no published pricing). Total cost scales significantly with headcount. Figures based on G2 reviewer disclosures and industry estimates.\"}},{\"id\":\"vqgoKxdbCj\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for: \u003C/b>Teams that want to use call and conversation data to improve rep performance and forecast accuracy, particularly where deal inspection needs to go deeper than CRM stage data alone.\"}},{\"id\":\"L-84BaEjy6\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations: \u003C/b>Users note the interface can feel overwhelming for new users before they build the habit of checking it consistently. Occasional recorder bugs reported. The deal intelligence layer depends on mature CRM data.\"}},{\"id\":\"IkvY_tp739\",\"type\":\"header\",\"data\":{\"text\":\"9. Clay: Contact enrichment and workflow automation\",\"level\":2}},{\"id\":\"J-lWn76mJs\",\"type\":\"paragraph\",\"data\":{\"text\":\"Clay is an enrichment and workflow tool that pulls contact data from 50+ sources in a waterfall model, then automates what happens with that data downstream: personalizing outreach, flagging job changes, and routing enriched records to your sequencer. G2 reviewers give it 4.9/5, making it the highest-rated tool on this list.\"}},{\"id\":\"CdQMrDawbn\",\"type\":\"paragraph\",\"data\":{\"text\":\"The waterfall enrichment model is the core differentiator. Rather than pulling from a single database, Clay queries multiple data sources in sequence until a match is found. G2 reviewers report 20-40% higher contact match rates compared to single-source tools, which translates directly into fewer bounces and more live conversations per sequence. The Claygent AI agent can research contacts, write personalized snippets, and flag job changes automatically.\"}},{\"id\":\"jKJbSrikvn\",\"type\":\"paragraph\",\"data\":{\"text\":\"One thing that regularly catches new users off guard: Clay is an enrichment and workflow tool, so you still need Outreach, Salesloft, or Apollo.io to send the emails it helps you personalize. The credit-based pricing model is also hard to predict before running a full campaign through the system.\"}},{\"id\":\"Zrz4u4BBot\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"dd1xzVPsFo\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Waterfall enrichment across 50+ data sources, with G2 reviewers reporting 20-40% higher contact match rates than single-source alternatives\",\"Claygent AI agent for automated contact research, personalized outreach snippets, and job-change tracking\",\"Flexible workflow automation that connects enrichment output directly to sequencing tools\"]}},{\"id\":\"KuYcAvmqcM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing:\u003C/b> Free plan available. Launch $167/month; Growth $446/month; Enterprise custom pricing. Credit-based usage model; costs scale with the volume of enrichment runs and data sources queried.\"}},{\"id\":\"RtH5TJ6LdF\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Teams building highly personalized outbound at scale, where contact data quality and AI-assisted personalization are the bottleneck, and where a separate sequencing tool is already in the stack and working well.\"}},{\"id\":\"qNtmaSMJNE\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations:\u003C/b> G2 reviewers consistently cite a steep learning curve; getting full value requires real workflow configuration time and familiarity with the credit system. Credit costs are hard to predict at the start. Clay requires integration with a separate sending tool to complete the outbound workflow.\"}},{\"id\":\"Kyk3TyiEWH\",\"type\":\"header\",\"data\":{\"text\":\"10. Chili Piper: Inbound lead routing and demo scheduling\",\"level\":2}},{\"id\":\"m1G22ZIMmm\",\"type\":\"paragraph\",\"data\":{\"text\":\"Chili Piper automates the routing and scheduling step for inbound leads, which addresses one of the most consistent sources of lead leakage in a B2B sales motion: the gap between a qualified form submission and a scheduled meeting. G2 reviewers rate it 4.1/5, with positive notes on speed-to-lead improvement and the flexibility of the routing logic.\"}},{\"id\":\"P_5RloDnkt\",\"type\":\"paragraph\",\"data\":{\"text\":\"The core product (Concierge) fires as soon as a form is submitted, qualifies the lead in real time, and immediately books a meeting with the right rep based on ownership, territory, or round-robin rules.\"}},{\"id\":\"kNT41NaQPU\",\"type\":\"paragraph\",\"data\":{\"text\":\"Users flag limited functionality for Office 365 environments, and the deep routing logic that makes the product work well is most fully realized in Salesforce-native deployments.\"}},{\"id\":\"U2-GO76Bt1\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"FdJkxCvz3F\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Instant lead qualification and calendar booking from form submissions, cutting lead response time to minutes\",\"Routing rules based on rep ownership, territory, round-robin, or CRM-matched account ownership\",\"Calendar booking embedded directly into the post-form experience, removing the email back-and-forth entirely\"]}},{\"id\":\"gitMywBp_0\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing: \u003C/b>Starts as $1,250 per month.\"}},{\"id\":\"IxtbwyzuEs\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Teams where inbound demo requests represent a meaningful share of pipeline, and where speed-to-lead (the time between form submission and meeting booked) directly impacts close rates.\"}},{\"id\":\"SE2oFOP4nE\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations: \u003C/b>Layered pricing (per-seat plus platform fee) pushes total cost above what the listed rate implies; worth modeling the full price before comparing to alternatives. G2 reviewers note functionality gaps in Office 365 environments. Deep CRM routing logic is most reliable in Salesforce deployments.\"}},{\"id\":\"4GITEBQbHg\",\"type\":\"header\",\"data\":{\"text\":\"11. Reply.io: AI-powered multichannel outreach and sales engagement\",\"level\":2}},{\"id\":\"uAVkIyoivL\",\"type\":\"paragraph\",\"data\":{\"text\":\"Reply.io is an all-in-one sales engagement platform that combines AI-driven prospecting, multichannel sequencing, and automation to help teams generate leads and book meetings from a single workspace. It supports outreach across email, LinkedIn, SMS, WhatsApp, and calls, allowing teams to manage the full outbound workflow without switching between tools.\"}},{\"id\":\"GTpwGQ2ggB\",\"type\":\"paragraph\",\"data\":{\"text\":\"A key strength highlighted in G2 reviews is efficiency at scale. Users consistently mention that Reply helps reduce manual outreach work through automated follow-ups, sequencing, and AI-assisted personalization. The platform is widely used by sales teams and agencies to streamline repetitive outbound tasks and maintain consistent campaign execution.\"}},{\"id\":\"Ilc81kRyza\",\"type\":\"paragraph\",\"data\":{\"text\":\"Reply.io also includes built-in B2B contact data and enrichment tools, which help teams find and qualify prospects without relying on external databases. This makes it especially useful for teams looking to find someone by email for free during early-stage prospecting before scaling into larger campaigns. \"}},{\"id\":\"U901ymH8YK\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"CASxzJ9MKJ\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Multichannel outreach (email, LinkedIn, SMS, WhatsApp, calls) in one platform\",\"Built-in B2B database with enrichment and verified contacts\",\"AI SDR tools for personalization, prospecting, and outreach automation\",\"Deliverability management with warm-up and authentication tools\",\"Strong usability and automation efficiency for outbound teams\"]}},{\"id\":\"x5ihW7Z7nb\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing:\u003C/b> Starts at $89 per month.\"}},{\"id\":\"LfhLe_zqYL\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Sales teams, SDRs, founders, and agencies running structured outbound campaigns with automation and AI support.\"}},{\"id\":\"gC6aR5MCeR\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations: \u003C/b>Feature depth creates a learning curve, and advanced analytics/customization options are somewhat limited.\"}},{\"id\":\"9hZUO5nZqW\",\"type\":\"header\",\"data\":{\"text\":\"How ABM platforms support your sales team\",\"level\":2}},{\"id\":\"YiRrxyXPgW\",\"type\":\"paragraph\",\"data\":{\"text\":\"A few tools on this list (Salesforce and HubSpot specifically) integrate directly with Influ2, a contact-level \u003Ca href=\\\"https://www.influ2.com/blog/abm-platforms\\\">ABM platform\u003C/a> (software that targets named individuals within accounts, rather than accounts as a whole) that sales teams are increasingly pulling into their outbound motion as a signal layer.\"}},{\"id\":\"X8pLbmdUXk\",\"type\":\"paragraph\",\"data\":{\"text\":\"Influ2 adds context that the tools above don't provide because it generates and surfaces \u003Ca href=\\\"https://www.influ2.com/product/contact-level-intent\\\">contact-level intent signals\u003C/a>. Reps can see which specific named contacts at a target account are actively searching for relevant topics, reading related third-party content, posting about relevant topics on social media or clicking your ads. Those signals give reps a reason to reach out that goes beyond \\\"you match our ICP.\\\"\"}},{\"id\":\"BzXRBkdYfz\",\"type\":\"paragraph\",\"data\":{\"text\":\"The Salesforce, HubSpot, Salesloft, and Outreach integrations put this into the rep's actual workflow. When Influ2 surfaces a signal on a contact, that context lands directly in the CRM through Influ2's Salesforce widget. And within Influ2, \u003Ca href=\\\"https://www.influ2.com/product/signals-center\\\">Signals Center\u003C/a> shows the full picture per contact: all recent signals, an AI-generated summary of what they're interested in, and what other buying group members at the same account are doing.\"}},{\"id\":\"bxeZiiZdkW\",\"type\":\"paragraph\",\"data\":{\"text\":\"If you're running a structured ABM program alongside your outbound motion, Influ2 is worth evaluating on top of whichever CRM and sequencing tools you've already deployed. The \u003Ca href=\\\"https://www.influ2.com/blog/signal-driven-sales-outreach\\\">signal-driven outreach playbook\u003C/a> covers how teams can integrate it in practice. \"}},{\"id\":\"NeLqWUoQRr\",\"type\":\"header\",\"data\":{\"text\":\"Tools we considered but didn't include\",\"level\":2}},{\"id\":\"aTVHQwWdNL\",\"type\":\"paragraph\",\"data\":{\"text\":\"Orum and Nooks: Both are AI-powered parallel dialers that increase live connects per rep per hour significantly compared to traditional sequential dialing. They didn't make the final list because their value is highest in call-heavy SDR motions and the right choice between them depends heavily on existing stack and CRM setup, but either is worth evaluating if phone is your primary outbound channel.\"}},{\"id\":\"kEBf7GIbd5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Chorus.ai (now part of ZoomInfo): Chorus functions similarly to Gong for call intelligence and coaching. Gong edged it out based on G2 review volume and recent feature development, but Chorus is worth evaluating for teams already in the ZoomInfo ecosystem where a bundled deployment might simplify procurement.\"}},{\"id\":\"oaiREgRBtE\",\"type\":\"header\",\"data\":{\"text\":\"How to choose the right B2B sales tools\",\"level\":2}},{\"id\":\"p-YAVB8fta\",\"type\":\"paragraph\",\"data\":{\"text\":\"The right stack depends heavily on where your pipeline is actually breaking down. A few questions worth working through before committing:\"}},{\"id\":\"119pi0frNb\",\"type\":\"header\",\"data\":{\"text\":\"Where are reps spending time that doesn't move deals forward? \",\"level\":3}},{\"id\":\"-lY1f22xKI\",\"type\":\"paragraph\",\"data\":{\"text\":\"Manual list research and data entry point toward enrichment tools (Clay, Apollo.io). Poor conversion on inbound leads points toward scheduling and routing (Chili Piper). High call volume with low connect rates points toward a dialer. Diagnosing the actual friction point first keeps you from buying the most popular tool instead of the right one.\"}},{\"id\":\"1gjOvpWLW3\",\"type\":\"header\",\"data\":{\"text\":\"What's your CRM setup? \",\"level\":3}},{\"id\":\"zDDnUPLZGm\",\"type\":\"paragraph\",\"data\":{\"text\":\"Salesforce and HubSpot create different integration requirements across the rest of this list. Outreach and Salesloft connect to both, but their Salesforce integrations are deeper. Chili Piper's routing logic works most reliably in Salesforce-native deployments. The CRM choice shapes almost every other decision in the stack.\"}},{\"id\":\"6v5RUkVjIr\",\"type\":\"header\",\"data\":{\"text\":\"Are you more dependent on outbound or inbound? \",\"level\":3}},{\"id\":\"QeyHKChv91\",\"type\":\"paragraph\",\"data\":{\"text\":\"A team running primarily outbound needs a contact database (ZoomInfo or Apollo.io), a sequencer (Outreach or Salesloft), and potentially an enrichment layer (Clay). An inbound-heavy team might get more value from Chili Piper and HubSpot's native sequencing than from ZoomInfo and Outreach combined.\"}},{\"id\":\"960TRe4qWc\",\"type\":\"header\",\"data\":{\"text\":\"How much contact data do you already have? \",\"level\":3}},{\"id\":\"rEJQHUfDNP\",\"type\":\"paragraph\",\"data\":{\"text\":\"Teams with clean CRM data can often skip a full ZoomInfo contract and supplement with Apollo.io or Clay at significantly lower total cost. Teams prospecting cold into unfamiliar territory generally need the coverage depth ZoomInfo provides. Apollo.io is a reasonable middle ground if you're not sure yet.\"}},{\"id\":\"iB0J6UI06c\",\"type\":\"header\",\"data\":{\"text\":\"What are reps actually using versus what's in the contract? \",\"level\":3}},{\"id\":\"F6cjSxguxO\",\"type\":\"paragraph\",\"data\":{\"text\":\"Tool adoption is the most common failure mode in sales stacks. Before adding another platform, check login rates and feature utilization for what you've already bought. A well-configured Apollo.io account typically outperforms a partially adopted ZoomInfo license where only two of eight features see regular use.\"}},{\"id\":\"14niDpx62N\",\"type\":\"header\",\"data\":{\"text\":\"Wrapping up\",\"level\":2}},{\"id\":\"8StxFRIYhy\",\"type\":\"paragraph\",\"data\":{\"text\":\"Most teams overbuy before they understand what problem they're actually solving. A well-configured Apollo.io account can carry an early-stage SDR team further than a partially adopted ZoomInfo contract where nobody had time to set up the intent data feed properly.\"}},{\"id\":\"FO7dz0rBGV\",\"type\":\"paragraph\",\"data\":{\"text\":\"The tools that show up most consistently in the stacks of reps who hit quota are a CRM, a sequencer, and a contact database. Everything else is worth evaluating once those three are working, and once you have enough pipeline data to know which remaining friction points are actually worth paying to fix.\"}},{\"id\":\"xgNpNyPz22\",\"type\":\"paragraph\",\"data\":{\"text\":\"If contact-level ABM is on your radar for the next layer, consider adding Influ2 to your program s well. And if you want to see what the \u003Ca href=\\\"https://www.influ2.com/blog/go-to-market-tools\\\">full B2B go-to-market tech stack\u003C/a> looks like beyond just sales tools, that's worth a read too.\"}},{\"id\":\"xuDbntBWft\",\"type\":\"header\",\"data\":{\"text\":\"Frequently asked questions\",\"level\":2}},{\"id\":\"YfwUaKldr3\",\"type\":\"header\",\"data\":{\"text\":\"What are the best B2B sales tools in 2026?\",\"level\":3}},{\"id\":\"iZrs3NPENI\",\"type\":\"paragraph\",\"data\":{\"text\":\"The best B2B sales tools in 2026 depend on your team's motion and where pipeline is actually breaking down. For most SDR and AE teams, a functional stack includes a CRM (Salesforce or HubSpot), a contact database (Apollo.io or ZoomInfo), and a sequencer (Outreach or Salesloft). Apollo.io is the strongest starting point for earlier-stage teams; ZoomInfo and Outreach or Salesloft tend to replace it at enterprise scale as volume and complexity increase.\"}},{\"id\":\"Z35e4cmERe\",\"type\":\"header\",\"data\":{\"text\":\"What's the difference between a CRM and a sales engagement platform?\",\"level\":3}},{\"id\":\"PRvHTznq_p\",\"type\":\"paragraph\",\"data\":{\"text\":\"A CRM (Salesforce, HubSpot) stores contact records, tracks deal stages, and serves as the pipeline system of record. A sales engagement platform (Outreach, Salesloft) sits on top of the CRM and manages execution: cadences, email templates, call logging, and sequence automation. Most enterprise sales teams use both; the CRM is the database, the engagement platform is where reps spend most of their working day.\"}},{\"id\":\"-tWx-pQgGv\",\"type\":\"header\",\"data\":{\"text\":\"Do SDRs and AEs typically need different tools?\",\"level\":3}},{\"id\":\"LIvvxR_fOe\",\"type\":\"paragraph\",\"data\":{\"text\":\"Often, yes. Teams prospecting at high volume and running outreach cadences tend to prioritize a contact database, an intuitive cadence builder, and fast list-building. Teams managing longer deals with multiple stakeholders typically care more about deal management, conversation intelligence, and multi-threaded account engagement. Gong tends to be an investment that matters most for AE-led deal inspection; Apollo.io and Salesloft typically land first in high-volume outbound motions.\"}},{\"id\":\"ehwmuMa1mM\",\"type\":\"header\",\"data\":{\"text\":\"How much does a B2B sales tech stack typically cost?\",\"level\":3}},{\"id\":\"1jp5XxXIr1\",\"type\":\"paragraph\",\"data\":{\"text\":\"A mid-market stack covering Salesforce Professional, Apollo.io Professional, and Salesloft Essentials runs approximately $315-400/user/month in software costs before implementation. Adding Gong and LinkedIn Sales Navigator can push that toward $600-700/user/month. Enterprise stacks with ZoomInfo, Outreach, and Gong often exceed $800-1,000/user/month once all tiers and data packages are factored in. Clay and Chili Piper add further cost depending on usage volume. Implementation fees for Salesforce and Outreach are separate and can be significant.\"}},{\"id\":\"ZaQ_lOJ2ja\",\"type\":\"header\",\"data\":{\"text\":\"What should I buy first if I'm building a sales stack from scratch?\",\"level\":3}},{\"id\":\"aupCCYuL8z\",\"type\":\"paragraph\",\"data\":{\"text\":\"Start with your CRM; almost everything else integrates into Salesforce or HubSpot, and adding tools before you have clean pipeline data creates more problems than it solves. Once the CRM is in place, Apollo.io makes the most sense as the second layer for most teams. It provides a contact database and a sequencer in one platform at a price point that doesn't require a lengthy procurement process.\"}}],\"version\":\"2.31.0\"}","best-sales-tools","2026-04-24T19:06:14.419Z","2026-04-24T17:35:20.686Z","2026-04-24",{"id":1414,"documentId":1920,"name":1921,"title":1922,"bio":1923,"portrait":1924},"fstgvmx68z19zmawema8ugr0","Dominique Jackson","Content Marketing Manager at Influ2","{\"time\":1732217654436,\"blocks\":[{\"id\":\"H3lE4U4dRP\",\"type\":\"paragraph\",\"data\":{\"text\":\"Dominique Jackson is a Content Marketer Manager at Influ2. Over the past 10 years, he has worked with startups and enterprise B2B SaaS companies to boost pipeline and revenue through strategic content initiatives.\"}}],\"version\":\"2.30.6\"}",{"id":1925,"documentId":1926,"url":1927},910,"u7060u1vnro700mi8enkbvtu","https://storage.googleapis.com/influ2-lobby-2/Dominique_Avatar_faa16627b3/Dominique_Avatar_faa16627b3.png",{"id":1929,"metaTitle":1930,"metaDescription":1931,"noindex":203,"metaImage":15},1274,"11 Best Sales Tools for Inbound & Outbound Sales Teams 2026","Best B2B sales tools compared by prospecting depth, sequencing, CRM integration, and pricing. 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