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It’s our secret weapon.”\",\"caption\":\"Director of Marketing, Global IT Consulting Firm\",\"alignment\":\"left\"}},{\"id\":\"306d6-U5hp\",\"type\":\"paragraph\",\"data\":{\"text\":\"Some of the most sophisticated marketing teams don’t want the competition to know what’s driving their success.\"}},{\"id\":\"nfsP2gjSv0\",\"type\":\"paragraph\",\"data\":{\"text\":\"One global IT consulting firm, trusted by the world’s top tech and Fortune 500 innovators, needed a way to prove and improve their marketing impact at the individual level.\"}},{\"id\":\"YA8E-eFLn_\",\"type\":\"paragraph\",\"data\":{\"text\":\"They found the answer in Influ2.\"}},{\"id\":\"iTQVLWw0lu\",\"type\":\"raw\",\"data\":{\"html\":\"\u003Ciframe width=\\\"560\\\" height=\\\"315\\\" src=\\\"https://www.youtube.com/embed/fPiV4Xp0Q4M?si=fW6CyaWQcy4y02KT\\\" title=\\\"YouTube video player\\\" frameborder=\\\"0\\\" allow=\\\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\\\" referrerpolicy=\\\"strict-origin-when-cross-origin\\\" allowfullscreen>\u003C/iframe>\"}},{\"id\":\"Hn4OvwPxVF\",\"type\":\"mediaLib\",\"data\":{\"name\":\"mediaLibraryStrapi\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"XTK3OmlEwG\",\"type\":\"paragraph\",\"data\":{\"text\":\"The company had previously invested in a well-known ABM platform, but it wasn’t enough. 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Instead of relying on account intent alone, they prioritized known decision-makers and influencers to ensure their campaigns reached the right people within target accounts.\"}},{\"id\":\"uUG2P5-lEq\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Real-Time Sales Alerts & Follow-Up Process\u003C/b>\"}},{\"id\":\"xu3YjEiMXM\",\"type\":\"paragraph\",\"data\":{\"text\":\"When contacts engaged with ads, \u003Cb>Influ2 triggered real-time alerts\u003C/b>, which flowed to SDRs and sellers through email and Salesforce. The team built a tight internal playbook around these signals: reps were expected to follow up within hours using outreach that reflected the ad the contact had seen.\"}},{\"id\":\"aGZd4yjnbm\",\"type\":\"paragraph\",\"data\":{\"text\":\"“A click is when the follow-up begins. 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With \u003Cb>match rates over 40%, hundreds of clicks\u003C/b>, and \u003Cb>thousands of impressions per campaign\u003C/b>, Influ2 consistently delivered both insight and impact. \"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"8vNFdNc_zW\",\"type\":\"paragraph\",\"data\":{\"text\":\"In enterprise sales, clarity and coordination are everything. This customer ditched guesswork for precision—turning contact-level insights into smarter campaigns, faster follow-up, and tighter alignment between Marketing and Sales.\"}},{\"id\":\"MyNhPCtA4F\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2173,\"name\":\"Perficient-IMG04.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1324,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Perficient_IMG_04_3c7c61c190/large_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"large_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"large_Perficient-IMG04.png\",\"path\":null,\"size\":41.97,\"width\":1000,\"height\":348,\"sizeInBytes\":41970},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Perficient_IMG_04_3c7c61c190/small_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"small_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"small_Perficient-IMG04.png\",\"path\":null,\"size\":18.26,\"width\":500,\"height\":174,\"sizeInBytes\":18257},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Perficient_IMG_04_3c7c61c190/medium_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"medium_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"medium_Perficient-IMG04.png\",\"path\":null,\"size\":29.34,\"width\":750,\"height\":261,\"sizeInBytes\":29342},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Perficient_IMG_04_3c7c61c190/thumbnail_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"thumbnail_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"thumbnail_Perficient-IMG04.png\",\"path\":null,\"size\":7.49,\"width\":245,\"height\":85,\"sizeInBytes\":7486}},\"hash\":\"Perficient_IMG_04_3c7c61c190\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":34.93,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Perficient_IMG_04_3c7c61c190/Perficient_IMG_04_3c7c61c190.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-18T16:17:14.341Z\",\"updatedAt\":\"2025-08-18T16:17:14.341Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"bwCDacBDb0\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how Influ2 helped make it happen:\"}},{\"id\":\"SFme50duQK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Contact-level visibility\u003C/b> → Identify exactly who is engaging, not just which accounts\",\"\u003Cb>\u003Cb>Faster sales follow-up\u003C/b> \u003C/b>→ Real-time alerts lead to immediate, personalized outreach\",\"\u003Cb>\u003Cb>Stronger pipeline impact\u003C/b>\u003C/b> → Influ2 campaigns have influenced millions in pipeline and consistently outperform cold outreach\",\"\u003Cb>Aligned sales and marketing\u003C/b> → Shared data and coordinated workflows connect campaigns directly to revenue\",\"\u003Cb>Proven ROI\u003C/b> → Clear attribution builds executive trust and validates marketing’s impact\"]}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"T5DpoGFelj\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, they achieved powerful results:\"}},{\"id\":\"q-Kn1HCTnO\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2169,\"name\":\"Perficient-IMG03.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1360,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Perficient_IMG_03_71f7f2e189/large_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"large_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"large_Perficient-IMG03.png\",\"path\":null,\"size\":42.69,\"width\":1000,\"height\":358,\"sizeInBytes\":42694},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Perficient_IMG_03_71f7f2e189/small_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"small_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"small_Perficient-IMG03.png\",\"path\":null,\"size\":17.79,\"width\":500,\"height\":179,\"sizeInBytes\":17789},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Perficient_IMG_03_71f7f2e189/medium_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"medium_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"medium_Perficient-IMG03.png\",\"path\":null,\"size\":29.68,\"width\":750,\"height\":268,\"sizeInBytes\":29682},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Perficient_IMG_03_71f7f2e189/thumbnail_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"thumbnail_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"thumbnail_Perficient-IMG03.png\",\"path\":null,\"size\":6.9,\"width\":245,\"height\":88,\"sizeInBytes\":6900}},\"hash\":\"Perficient_IMG_03_71f7f2e189\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":55.32,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Perficient_IMG_03_71f7f2e189/Perficient_IMG_03_71f7f2e189.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-18T16:13:27.007Z\",\"updatedAt\":\"2025-08-18T16:13:27.007Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"9wbyjHO-eS\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Nearly\u003Cb> 1 in 7 decision-makers clicked \u003C/b>directly on targeted ads\",\"\u003Cb>$42.7M in influenced wins \u003C/b>in just\u003Cb> 7 months\u003C/b>\",\"51x ROI, \u003Cb>$51 return for every $1 spent \u003C/b>on Influ2 ads\"]}},{\"id\":\"1sIGkHXXq3\",\"type\":\"paragraph\",\"data\":{\"text\":\"\\\"\u003Cb>My heart would break if we didn’t have Influ2\u003C/b>. Without it, we’d be stuck with the basics like calls, emails, and generic account-level targeting. But that’s just not enough. We need smarter, more precise ways to reach the people who matter most,\\\" says the Director of Marketing at the Global IT Consulting Firm.\"}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About the Customer\",\"level\":2}},{\"id\":\"C68p4TnLIX\",\"type\":\"paragraph\",\"data\":{\"text\":\"This global IT consulting firm is a trusted partner to many organizations, including Fortune 500 enterprises. It helps clients modernize operations, enhance agility, and position themselves for long-term success in a rapidly evolving digital landscape.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-09-11T16:14:13.274Z","2025-08-20T15:40:07.764Z","2025-07-31T19:55:36.610Z","{\"time\":1755534186250,\"blocks\":[{\"id\":\"DPePwINLth\",\"type\":\"paragraph\",\"data\":{\"text\":\"They’ve redefined their demand generation strategy with Influ2, \u003Cb>replacing account-level ambiguity with contact-level precision\u003C/b> to engage the right decision-makers. By aligning sales and marketing with real-time engagement signals, they accelerated follow-up, strengthened pipeline influence, and validated marketing’s impact at the executive level. In just seven months, they influenced $42.7M in wins, achieved a \u003Cb>51x ROI\u003C/b>, and drove nearly 1 in 7 decision-makers to click directly on targeted ads. Today, \u003Cb>Influ2 is their “secret weapon,”\u003C/b> powering smarter outreach, measurable results, and a competitive edge they don’t want rivals to know about.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-20","ff1ggod1oe3mu31fo3ryqkfo",{"id":201,"metaTitle":202,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":203},456,"Global IT Firm’s Secret Weapon: Influ2 Contact-Level Ads",false,{"id":205,"title":206,"description":207,"linkedin_url":15,"image":15,"avatar":208},1097,"Anonymous","Director of Marketing at Global IT Consulting Firm",{"id":209,"name":210,"alternativeText":15,"caption":15,"width":211,"height":212,"formats":213,"hash":228,"ext":20,"mime":23,"size":229,"url":230,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":231,"updatedAt":231,"documentId":232,"publishedAt":233},2063,"Screenshot 2025-07-31 at 3.39.10 PM.png",572,552,{"small":214,"thumbnail":221},{"ext":20,"url":215,"hash":216,"mime":23,"name":217,"path":15,"size":218,"width":27,"height":219,"sizeInBytes":220},"https://storage.googleapis.com/influ2-lobby-2/small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f","small_Screenshot 2025-07-31 at 3.39.10 PM.png",118.09,483,118085,{"ext":20,"url":222,"hash":223,"mime":23,"name":224,"path":15,"size":225,"width":226,"height":43,"sizeInBytes":227},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f","thumbnail_Screenshot 2025-07-31 at 3.39.10 PM.png",13.52,162,13522,"Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f",25.73,"https://storage.googleapis.com/influ2-lobby-2/Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","2025-07-31T19:39:38.453Z","i5avjx1zkorbxzc4kwa2jdp6","2026-02-02T17:13:34.842Z",{"id":235,"name":236,"alternativeText":15,"caption":15,"width":237,"height":238,"formats":239,"hash":255,"ext":20,"mime":23,"size":256,"url":257,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":258,"updatedAt":258,"documentId":259,"publishedAt":233},2174,"Case Study Logos.png",507,80,{"small":240,"thumbnail":247},{"ext":20,"url":241,"hash":242,"mime":23,"name":243,"path":15,"size":244,"width":27,"height":245,"sizeInBytes":246},"https://storage.googleapis.com/influ2-lobby-2/small_Case_Study_Logos_06d13b6d7a/small_Case_Study_Logos_06d13b6d7a.png","small_Case_Study_Logos_06d13b6d7a","small_Case Study Logos.png",3.45,79,3452,{"ext":20,"url":248,"hash":249,"mime":23,"name":250,"path":15,"size":251,"width":252,"height":253,"sizeInBytes":254},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Case_Study_Logos_06d13b6d7a/thumbnail_Case_Study_Logos_06d13b6d7a.png","thumbnail_Case_Study_Logos_06d13b6d7a","thumbnail_Case Study Logos.png",1.58,245,39,1579,"Case_Study_Logos_06d13b6d7a",1.09,"https://storage.googleapis.com/influ2-lobby-2/Case_Study_Logos_06d13b6d7a/Case_Study_Logos_06d13b6d7a.png","2025-08-20T15:37:49.074Z","nipkzi79hq5h2lpfyswruyy9",{"id":261,"title":262,"slug":263,"description":15,"content":264,"createdAt":194,"updatedAt":265,"publishedAt":266,"headline":15,"conclusion":267,"orderDate":268,"documentId":269,"seo":270,"featuring":273,"companyLogo":333},20,"How Bonterra Used Contact-Level Ads to Drive Sales Alignment and 2x Win Rates","bonterra","{\"time\":1756296885096,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"\\\"Contact-level advertising is 100% the future of ABM. Once we saw the demo, it was clear this was a gap in our tech stack.\\\"\",\"caption\":\"Justin Lopez, ABM Manager at Bonterra\",\"alignment\":\"left\"}},{\"id\":\"U-9GypdUhK\",\"type\":\"paragraph\",\"data\":{\"text\":\"Smaller teams. Bigger goals. Bonterra’s ABM team was under pressure to prove marketing impact, accelerate pipeline, and keep Sales tightly aligned—all while supporting a mission-driven organization serving the public good. \"}},{\"id\":\"NTSKes2aMs\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra made the shift to contact-level advertising, giving its team the ability to reach real decision-makers, deliver timely buyer signals, and execute full-funnel campaigns that drive measurable outcomes across Sales and Marketing.\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"przxRAmRrd\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.bonterratech.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Bonterra\u003C/a> is a leading social good software company serving nonprofits, corporations, and public agencies. Bonterra needed a way to prioritize the right prospects, prove influence, and enable sales to move quickly.\"}},{\"id\":\"KZP1j2rB8A\",\"type\":\"paragraph\",\"data\":{\"text\":\"Before Influ2, Bonterra’s ABM team struggled to answer a fundamental question: \u003Ci>Are we reaching our buyers?\u003C/i>\"}},{\"id\":\"DlsV4h5RsT\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra's targeting served ads at the account-level, and while web traffic rolled in, there was no clear way to measure if the right people (the actual decision-makers) were engaging. \"}},{\"id\":\"Rk8KNsxuKs\",\"type\":\"paragraph\",\"data\":{\"text\":\"“What kept me up at night before Influ2 was not being able to confidently say to leadership that we were reaching our decision-makers.” — Justin Lopez, ABM Manager at Bonterra \"}},{\"id\":\"zWH15v1-Vm\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2113,\"name\":\"Bonterra-IMG12 (2).png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1772,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_12_2_75c637e92b/large_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"large_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":379.45,\"width\":1000,\"height\":466,\"sizeInBytes\":379448},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_12_2_75c637e92b/small_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"small_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":112.9,\"width\":500,\"height\":233,\"sizeInBytes\":112895},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_12_2_75c637e92b/medium_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"medium_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":229.93,\"width\":750,\"height\":350,\"sizeInBytes\":229929},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_12_2_75c637e92b/thumbnail_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"thumbnail_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":34.01,\"width\":245,\"height\":114,\"sizeInBytes\":34007}},\"hash\":\"Bonterra_IMG_12_2_75c637e92b\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":911.26,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_12_2_75c637e92b/Bonterra_IMG_12_2_75c637e92b.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:47:57.624Z\",\"updatedAt\":\"2025-08-08T16:47:57.624Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"BTW-02XYHY\",\"type\":\"paragraph\",\"data\":{\"text\":\"The turning point came when Bonterra’s leadership noticed a hyper-personalized ad. \\\"We saw our company name on an ad—that kind of personalization immediately piqued our interest,” said Justin. “Once we saw the demo, it was clear this was a gap in our tech stack.”\"}},{\"id\":\"I7o4OZeNhp\",\"type\":\"paragraph\",\"data\":{\"text\":\"From that moment, Bonterra began building its contact-level engagement engine using Influ2.\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"N9eygSjbHy\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra moved beyond broad account targeting and built a contact-level engagement engine that focused only on actual decision-makers and key influencers. The shift made every step—from ad click to outreach—measurable, coordinated, and fast.\"}},{\"id\":\"D8AQdz9BM9\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 1: Targeting people, not just accounts\u003C/b>\"}},{\"id\":\"9myPCahKp4\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra funnels 6Sense accounts lists into Influ2 to prioritize accounts based on buying stage, then builds high-value segments with 5–15 stakeholders per account.\"}},{\"id\":\"56NE_VH9Qr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The team uses Influ2’s \u003Cb>Cohort Designer \u003C/b>to build precise audience segments from tailored account lists designed to meet specific outreach goals.\"}},{\"id\":\"LofKPJoUTI\",\"type\":\"paragraph\",\"data\":{\"text\":\"In the first half of the year, they focused on three high-value cohorts:\"}},{\"id\":\"S4pekDziLq\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Customer expansion\",\"Competitive knockout\",\"Live events\"]}},{\"id\":\"Vnb_KgAWoj\",\"type\":\"paragraph\",\"data\":{\"text\":\"Campaigns were launched with tailored messaging for each cohort, at each stage of the journey, and the data spoke for itself.\"}},{\"id\":\"UQZSuAgcP4\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2180,\"name\":\"Bonterra-IMG16.png\",\"alternativeText\":null,\"caption\":null,\"width\":4240,\"height\":2142,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_16_6d2a7aab10/large_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"large_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG16.png\",\"path\":null,\"size\":368.79,\"width\":1000,\"height\":505,\"sizeInBytes\":368794},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_16_6d2a7aab10/small_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"small_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG16.png\",\"path\":null,\"size\":125.27,\"width\":500,\"height\":253,\"sizeInBytes\":125269},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_16_6d2a7aab10/medium_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"medium_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG16.png\",\"path\":null,\"size\":232.69,\"width\":750,\"height\":379,\"sizeInBytes\":232691},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_16_6d2a7aab10/thumbnail_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"thumbnail_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG16.png\",\"path\":null,\"size\":42.46,\"width\":245,\"height\":124,\"sizeInBytes\":42455}},\"hash\":\"Bonterra_IMG_16_6d2a7aab10\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":876.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_16_6d2a7aab10/Bonterra_IMG_16_6d2a7aab10.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:11:50.407Z\",\"updatedAt\":\"2025-08-27T12:11:50.407Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"YAv_sWsjWu\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>We reached 80% of the buying committee,\u003C/b>” said Justin Lopez, ABM Manager at Bonterra. “We knew we were getting to the right people with the right message.”\"}},{\"id\":\"3KLD_PKzpX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 2: \u003C/b>\u003Cb>Campaigns that click, from first glance to closed won\u003C/b>\"}},{\"id\":\"pQT2ONG46B\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra didn’t just hit “launch” on campaigns. They built intentional, full-funnel strategies with Influ2 that turned attention into action, and clicks into pipeline. Each campaign was designed to meet prospects where they were in their journey and move them closer to a conversation with a team member. \"}},{\"id\":\"GEUnqSTd5S\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here are a few that stood out:\"}},{\"id\":\"wAwUNQy8Nb\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Customer Expansion Campaign\u003C/b>: Ran targeted campaigns to deepen relationships with existing customers. Over four months, the campaign generated nineteen influenced opportunities, including four closed-won deals.\"}},{\"id\":\"51Ir8gFFmD\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2181,\"name\":\"Bonterra-IMG13.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_13_a4100db0dc/large_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"large_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG13.png\",\"path\":null,\"size\":213.44,\"width\":1000,\"height\":409,\"sizeInBytes\":213437},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_13_a4100db0dc/small_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"small_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG13.png\",\"path\":null,\"size\":76.8,\"width\":500,\"height\":205,\"sizeInBytes\":76801},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_13_a4100db0dc/medium_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"medium_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG13.png\",\"path\":null,\"size\":139.78,\"width\":750,\"height\":307,\"sizeInBytes\":139776},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_13_a4100db0dc/thumbnail_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"thumbnail_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG13.png\",\"path\":null,\"size\":26.86,\"width\":245,\"height\":100,\"sizeInBytes\":26856}},\"hash\":\"Bonterra_IMG_13_a4100db0dc\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":314.04,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_13_a4100db0dc/Bonterra_IMG_13_a4100db0dc.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:14:24.554Z\",\"updatedAt\":\"2025-08-27T12:14:24.554Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"GVM0QlX6C_\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Competitive Knockout Campaign\u003C/b>: Built competitor-focused ads that cut through the noise and engaged hard-to-reach buyers.\"}},{\"id\":\"bHFbYBobQn\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2182,\"name\":\"Bonterra-IMG14.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_14_4dea3ee440/large_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"large_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG14.png\",\"path\":null,\"size\":141.02,\"width\":1000,\"height\":409,\"sizeInBytes\":141022},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_14_4dea3ee440/small_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"small_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG14.png\",\"path\":null,\"size\":56.74,\"width\":500,\"height\":205,\"sizeInBytes\":56744},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_14_4dea3ee440/medium_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"medium_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG14.png\",\"path\":null,\"size\":98.07,\"width\":750,\"height\":307,\"sizeInBytes\":98067},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_14_4dea3ee440/thumbnail_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"thumbnail_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG14.png\",\"path\":null,\"size\":21.62,\"width\":245,\"height\":100,\"sizeInBytes\":21621}},\"hash\":\"Bonterra_IMG_14_4dea3ee440\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":132.68,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_14_4dea3ee440/Bonterra_IMG_14_4dea3ee440.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:14:44.434Z\",\"updatedAt\":\"2025-08-27T12:14:44.434Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"-Xc6NRywUk\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Event Activation Promotion Campaigns\u003C/b>: Activated campaigns around key in-person events to boost brand awareness, drive booth visits, and extend engagement beyond the show floor.\"}},{\"id\":\"dilKtaTCG3\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2110,\"name\":\"Bonterra-IMG06.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_06_26e30f9138/large_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"large_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG06.png\",\"path\":null,\"size\":422.34,\"width\":1000,\"height\":409,\"sizeInBytes\":422342},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_06_26e30f9138/small_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"small_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG06.png\",\"path\":null,\"size\":132.15,\"width\":500,\"height\":205,\"sizeInBytes\":132151},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_06_26e30f9138/medium_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"medium_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG06.png\",\"path\":null,\"size\":261.13,\"width\":750,\"height\":307,\"sizeInBytes\":261125},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_06_26e30f9138/thumbnail_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"thumbnail_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG06.png\",\"path\":null,\"size\":41.3,\"width\":245,\"height\":100,\"sizeInBytes\":41297}},\"hash\":\"Bonterra_IMG_06_26e30f9138\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":1288.13,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_06_26e30f9138/Bonterra_IMG_06_26e30f9138.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:43:55.534Z\",\"updatedAt\":\"2025-08-08T16:43:55.534Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"lql2n6scOD\",\"type\":\"paragraph\",\"data\":{\"text\":\"“I’m going all-in on using Influ2 for events this year. We target attendee lists to boost awareness, get people to our booth, and ultimately generate more pipeline.” — Justin Lopez, ABM Manager at Bonterra\"}},{\"id\":\"zIq8ueIfPx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 3: \u003C/b>\u003Cb>Why Sales never misses a signal\u003C/b>\"}},{\"id\":\"2oaZA2e8-c\",\"type\":\"paragraph\",\"data\":{\"text\":\"Alignment is part of Bonterra’s entire ABM workflow.\"}},{\"id\":\"nF1_-AD7ZJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a contact engages with an Influ2 ad, that signal flows directly into a dedicated Slack channel monitored by Sales. They’re able to see \u003Ci>who\u003C/i> engaged and \u003Ci>what\u003C/i> they engaged with, so reps can tailor their outreach with precision. If a rep doesn’t follow up within 24 hours, Sales leadership steps in.\"}},{\"id\":\"aYzIufBzrY\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2115,\"name\":\"Bonterra-IMG12 (3).png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1324,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_12_3_ba424539a9/large_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"large_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":51.23,\"width\":1000,\"height\":348,\"sizeInBytes\":51226},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_12_3_ba424539a9/small_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"small_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":22.36,\"width\":500,\"height\":174,\"sizeInBytes\":22364},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_12_3_ba424539a9/medium_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"medium_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":35.5,\"width\":750,\"height\":261,\"sizeInBytes\":35503},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_12_3_ba424539a9/thumbnail_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"thumbnail_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":9.14,\"width\":245,\"height\":85,\"sizeInBytes\":9142}},\"hash\":\"Bonterra_IMG_12_3_ba424539a9\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":42.57,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_12_3_ba424539a9/Bonterra_IMG_12_3_ba424539a9.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:49:19.060Z\",\"updatedAt\":\"2025-08-08T16:49:19.060Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"la8FBaPEg_\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Prospects who clicked on an ad were much more likely to respond to an SDR’s outreach,” Justin shared. “That kind of engagement made a huge difference.”\"}},{\"id\":\"gez2R-9mBx\",\"type\":\"paragraph\",\"data\":{\"text\":\"Once a prospect shows meaningful engagement – defined by Bonterra as a click of an ad or viewing all ads in the ad journey – they are added into the Salesloft sequence with messaging mapped to their interactions. No cold emails. No guesswork. Just a timely, relevant follow-up that moves deals forward.\"}},{\"id\":\"0dkhM7z5-I\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 4: How alignment fueled full-funnel results\u003C/b>\"}},{\"id\":\"nm4yWR5xxp\",\"type\":\"paragraph\",\"data\":{\"text\":\"After each campaign, Bonterra's marketing team delivers a full performance review to Sales, Marketing, and senior leadership. These include:\"}},{\"id\":\"--0yMhi_vH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Influ2 ad metrics (reach, impressions, clicks)\",\"Sales follow-up data from Salesloft\",\"Handoff rates and meetings booked\"]}},{\"id\":\"i__6AOi596\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We report a \u003Cb>90–95% handoff success rate\u003C/b> directly to leadership. That level of Sales follow-through just wasn’t happening before Influ2.”\"}},{\"id\":\"-oSg0qO4YU\",\"type\":\"paragraph\",\"data\":{\"text\":\"These campaign results didn’t just influence pipeline—they influenced the business. Bonterra now uses Influ2 performance data to align quarterly ABM priorities, secure budget for future initiatives, and demonstrate cross-functional success to senior leadership.\"}},{\"id\":\"H56uG1B0lA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 helped our marketing team earn the trust and respect of Sales,” said Justin Lopez, ABM Manager at Bonterra. “I didn’t just loop Sales in—they had a seat at the table. From ad messaging to which job titles we targeted, they were involved at every step. That level of collaboration built stronger buy-in and alignment. As a result, we now have a steady stream of in-ICP prospects coming in 7 days a week.\\\"\"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"hdJKHNQCl0\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra built a connected, scalable GTM motion. Contact-level advertising gave both Sales and Marketing the clarity, confidence, and momentum to move in sync.\"}},{\"id\":\"S7fLmGodvE\",\"type\":\"paragraph\",\"data\":{\"text\":\"Now they’re scaling that success with campaigns that convert, create deeper engagement, and give both teams a clear view of what’s working.\"}},{\"id\":\"-cfYn1yEUC\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how you can apply Bonterra's playbook:\"}},{\"id\":\"p3TUPrWIwN\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Prove ROI with \u003Cb>contact-level ad engagement \u003C/b>\",\"Trigger fast follow-up\u003Cb> \u003C/b>with \u003Cb>real-time Sales alerts\u003C/b>\",\"\u003Cb>Prioritize \u003C/b>\u003Cb>the \u003Ci>right\u003C/i> buyers\u003C/b>—not just the right accounts\",\"\u003Cb>Align ad journeys to funnel stag\u003C/b>e for stronger conversions\",\"Turn top-performing ad messaging into\u003Cb> Salesloft follow-ups\u003C/b>\"]}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"qM4GFi2_ua\",\"type\":\"paragraph\",\"data\":{\"text\":\"By aligning Sales and Marketing around contact-level engagement, Bonterra unlocked measurable, repeatable success across the funnel.\"}},{\"id\":\"w4Li0XN9PS\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 isn’t just a marketing tool,” said Justin Lopez, ABM Manager at Bonterra. “It’s how we get Sales in front of decision-makers who actually want to talk.”\"}},{\"id\":\"3_yftXGgl0\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2111,\"name\":\"Bonterra-IMG09.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2328,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_09_db2f929209/large_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"large_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG09.png\",\"path\":null,\"size\":72.68,\"width\":1000,\"height\":613,\"sizeInBytes\":72683},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_09_db2f929209/small_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"small_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG09.png\",\"path\":null,\"size\":29.91,\"width\":500,\"height\":306,\"sizeInBytes\":29906},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_09_db2f929209/medium_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"medium_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG09.png\",\"path\":null,\"size\":50.5,\"width\":750,\"height\":459,\"sizeInBytes\":50501},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_09_db2f929209/thumbnail_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"thumbnail_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG09.png\",\"path\":null,\"size\":11.56,\"width\":245,\"height\":150,\"sizeInBytes\":11557}},\"hash\":\"Bonterra_IMG_09_db2f929209\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":93.38,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_09_db2f929209/Bonterra_IMG_09_db2f929209.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:44:38.154Z\",\"updatedAt\":\"2025-08-08T16:44:38.154Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"chn-WPaRDl\",\"type\":\"paragraph\",\"data\":{\"text\":\"And the numbers back it up:\"}},{\"id\":\"PfDuGdaS10\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>91% sales-marketing handoff rate\u003C/b>\",\"\u003Cb>80% of buying committees reached\u003C/b>\",\"\u003Cb>39.7% increase in opportunity conversion rate\u003C/b>\",\"\u003Cb>2x higher win rate\u003C/b> compared to cold outreach\",\"\u003Cb>2.5x increase in deal value\u003C/b>\",\"907% ROI, \u003Cb>$9 return for every $1 spent \u003C/b>on Influ2 ads\"]}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About Bonterra\",\"level\":2}},{\"id\":\"bCU0NbBYl8\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2106,\"name\":\"Bonterra-IMG11.png\",\"alternativeText\":null,\"caption\":null,\"width\":4596,\"height\":2572,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_11_e3c36bb2e5/large_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"large_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG11.png\",\"path\":null,\"size\":128.15,\"width\":1000,\"height\":560,\"sizeInBytes\":128151},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_11_e3c36bb2e5/small_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"small_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG11.png\",\"path\":null,\"size\":47.06,\"width\":500,\"height\":280,\"sizeInBytes\":47058},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_11_e3c36bb2e5/medium_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"medium_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG11.png\",\"path\":null,\"size\":85.4,\"width\":750,\"height\":420,\"sizeInBytes\":85396},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_11_e3c36bb2e5/thumbnail_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"thumbnail_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG11.png\",\"path\":null,\"size\":17.05,\"width\":245,\"height\":137,\"sizeInBytes\":17050}},\"hash\":\"Bonterra_IMG_11_e3c36bb2e5\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":228.24,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_11_e3c36bb2e5/Bonterra_IMG_11_e3c36bb2e5.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:42:05.848Z\",\"updatedAt\":\"2025-08-08T16:42:05.848Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"oMqlRyyzyM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.bonterratech.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Bonterra\u003C/a> is a leading social good software company empowering nonprofits, public agencies, and impact-driven organizations with technology that fuels their missions. With Influ2, Bonterra added a precision layer to their ABM strategy—helping Sales and Marketing work in sync, accelerate pipeline, and engage the right stakeholders at key accounts.\"}},{\"id\":\"AbENUhJD8e\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Location\u003C/b>: Austin, TX\",\"\u003Cb>Industry\u003C/b>: Technology, Nonprofit SaaS\",\"\u003Cb>Size\u003C/b>: 1,001-5,000 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-27T12:14:45.867Z","2025-08-05T18:33:11.608Z","{\"time\":1756154666473,\"blocks\":[{\"id\":\"g6jTEIfX5X\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra transformed their ABM strategy with Influ2, moving beyond account-level targeting to a contact-first model built on real-time engagement signals and seamless sales alignment. The result? Bigger deals, faster wins, and a marketing strategy Sales trusts.\"}},{\"id\":\"sgAsU98Hfu\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>Contact-level engagement has completely changed how we do ABM.\u003C/b>” — Justin Lopez, ABM Manager at Bonterra\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-26","sesti0xk0f5bxvvcok00ex0e",{"id":271,"metaTitle":272,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":203},462,"Aligning Sales and Marketing Around Buyer Signals—Bonterra",{"id":274,"title":275,"description":276,"linkedin_url":277,"image":278,"avatar":303},1104,"Justin Lopez","ABM Manager at Bonterra","https://www.linkedin.com/in/justin-alexander-lopez/",{"id":279,"name":280,"alternativeText":15,"caption":15,"width":281,"height":282,"formats":283,"hash":298,"ext":20,"mime":23,"size":299,"url":300,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":301,"updatedAt":301,"documentId":302,"publishedAt":233},2105,"Bonterra.png",545,66,{"small":284,"thumbnail":291},{"ext":20,"url":285,"hash":286,"mime":23,"name":287,"path":15,"size":288,"width":27,"height":289,"sizeInBytes":290},"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_322f0e47d3/small_Bonterra_322f0e47d3.png","small_Bonterra_322f0e47d3","small_Bonterra.png",9.39,61,9391,{"ext":20,"url":292,"hash":293,"mime":23,"name":294,"path":15,"size":295,"width":252,"height":296,"sizeInBytes":297},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_322f0e47d3/thumbnail_Bonterra_322f0e47d3.png","thumbnail_Bonterra_322f0e47d3","thumbnail_Bonterra.png",4.08,30,4077,"Bonterra_322f0e47d3",2.35,"https://storage.googleapis.com/influ2-lobby-2/Bonterra_322f0e47d3/Bonterra_322f0e47d3.png","2025-08-08T15:13:13.102Z","oa2alx5rlr8y55r61wa9f442",{"id":304,"name":305,"alternativeText":15,"caption":15,"width":306,"height":306,"formats":307,"hash":328,"ext":309,"mime":312,"size":329,"url":330,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":331,"updatedAt":331,"documentId":332,"publishedAt":233},2076,"Justin2.jpeg",800,{"small":308,"medium":316,"thumbnail":322},{"ext":309,"url":310,"hash":311,"mime":312,"name":313,"path":15,"size":314,"width":27,"height":27,"sizeInBytes":315},".jpeg","https://storage.googleapis.com/influ2-lobby-2/small_Justin2_92f8a71770/small_Justin2_92f8a71770.jpeg","small_Justin2_92f8a71770","image/jpeg","small_Justin2.jpeg",21.43,21434,{"ext":309,"url":317,"hash":318,"mime":312,"name":319,"path":15,"size":320,"width":35,"height":35,"sizeInBytes":321},"https://storage.googleapis.com/influ2-lobby-2/medium_Justin2_92f8a71770/medium_Justin2_92f8a71770.jpeg","medium_Justin2_92f8a71770","medium_Justin2.jpeg",54.65,54650,{"ext":309,"url":323,"hash":324,"mime":312,"name":325,"path":15,"size":326,"width":43,"height":43,"sizeInBytes":327},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Justin2_92f8a71770/thumbnail_Justin2_92f8a71770.jpeg","thumbnail_Justin2_92f8a71770","thumbnail_Justin2.jpeg",3.32,3316,"Justin2_92f8a71770",66.02,"https://storage.googleapis.com/influ2-lobby-2/Justin2_92f8a71770/Justin2_92f8a71770.jpeg","2025-08-05T18:08:35.007Z","qo16es5j334oen6gx2kr4662",{"id":334,"name":335,"alternativeText":15,"caption":15,"width":336,"height":337,"formats":15,"hash":338,"ext":181,"mime":182,"size":339,"url":340,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":341,"updatedAt":341,"documentId":342,"publishedAt":233},2081,"Bonterra-logo_horizontal-indigo.svg",176,33,"Bonterra_logo_horizontal_indigo_6203e90b2d",3.16,"https://storage.googleapis.com/influ2-lobby-2/Bonterra_logo_horizontal_indigo_6203e90b2d/Bonterra_logo_horizontal_indigo_6203e90b2d.svg","2025-08-05T18:32:15.177Z","pr247884lzm10qn4ud6suyxw",{"id":344,"title":345,"slug":346,"description":15,"content":347,"createdAt":194,"updatedAt":348,"publishedAt":349,"headline":15,"conclusion":350,"orderDate":351,"documentId":352,"seo":353,"featuring":356,"companyLogo":401},18,"How Marketbridge Scaled Contact-Level Ads—Without Losing the Human Touch","marketbridge","{\"time\":1756132042539,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“Influ2 is so unique—it lets Marketing meet Sales where they need to be, with the right message, to the right buyer, at the right time.” \",\"caption\":\"Amy Grucela, SVP of Marketing Strategy\",\"alignment\":\"left\"}},{\"id\":\"SCu2hKgtxW\",\"type\":\"paragraph\",\"data\":{\"text\":\"Smaller teams. Tighter budgets. Higher stakes. Today’s GTM leaders are being asked to do more with less—and Marketbridge, a leading growth marketing agency, proves \u003Cb>you don’t have to choose between precision and scale—or between data-driven results and meaningful human connection.\u003C/b>\"}},{\"id\":\"6SsH20GxIW\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, \u003Ca href=\\\"https://marketbridge.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Marketbridge\u003C/a> built a smarter contact-level advertising framework—one that delivers real buyer signals, relevant ad journeys, and meaningful marketing moments that actually move pipeline for their clients.\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"CU69m526Y7\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge works across industries, verticals, and complex buying groups—but the challenge is always the same: \u003Cb>smarter targeting in a world full of noise\u003C/b>. Their goal is to help clients connect with the right people, show real impact, and make Sales’ job easier.\"}},{\"id\":\"InG7IwKYsc\",\"type\":\"paragraph\",\"data\":{\"text\":\"Traditional ABM tools were falling short. They needed something more precise to:\"}},{\"id\":\"65XGxh12_O\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Target specific stakeholders across client accounts \",\"Deliver contact-level engagement signals that sellers could act on\",\"Launch campaigns built to engage complex buying groups\",\"Seamlessly integrate with each client’s existing tech stack\"]}},{\"id\":\"VDUNtTzMFo\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We needed to solve one of our clients’ biggest challenges—how to \u003Cb>surgically target\u003C/b> the right people,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “With Influ2, we know exactly who we’re reaching and who’s engaging.”\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"N9eygSjbHy\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>A scalable framework that flexes and scales\u003C/b>, Marketbridge used Influ2 to build a repeatable, multi-layered approach to precision targeting—one that enabled them to meet each client’s needs without sacrificing efficiency or control.\"}},{\"id\":\"eojzyFhcW1\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 1: Strategy on Autopilot—(Almost)\u003C/b>\"}},{\"id\":\"9myPCahKp4\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Marketbridge transforms strategy into action—from persona mapping to real-time sales signals—enabling them to move fast without losing focus.\"}},{\"id\":\"pd6UyvOZ98\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2045,\"name\":\"Marketbridge Case_img1.png\",\"alternativeText\":null,\"caption\":null,\"width\":3154,\"height\":1956,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_Case_img1_577a16556d/large_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"large_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge Case_img1.png\",\"path\":null,\"size\":78.77,\"width\":1000,\"height\":620,\"sizeInBytes\":78771},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_Case_img1_577a16556d/small_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"small_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge Case_img1.png\",\"path\":null,\"size\":29.92,\"width\":500,\"height\":310,\"sizeInBytes\":29924},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_Case_img1_577a16556d/medium_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"medium_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge Case_img1.png\",\"path\":null,\"size\":52.54,\"width\":750,\"height\":465,\"sizeInBytes\":52536},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_Case_img1_577a16556d/thumbnail_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"thumbnail_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge Case_img1.png\",\"path\":null,\"size\":11.27,\"width\":245,\"height\":152,\"sizeInBytes\":11274}},\"hash\":\"Marketbridge_Case_img1_577a16556d\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":76.06,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_Case_img1_577a16556d/Marketbridge_Case_img1_577a16556d.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-07-30T19:14:40.484Z\",\"updatedAt\":\"2025-07-30T19:14:40.484Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"_0Y6M-Avm6\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2 they can:\"}},{\"id\":\"p3GWge5DGH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Map buying committees and intent signals\",\"Sync dynamic contact lists into Influ2\",\"Launch persona and stage-based ad journeys\",\"Send real-time engagement data to Sales\"]}},{\"id\":\"3KLD_PKzpX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 2: Content that Actually Feels Relevant\u003C/b>\"}},{\"id\":\"uVYji_5ps_\",\"type\":\"paragraph\",\"data\":{\"text\":\"Forget the one-size-fits-none approach. Marketbridge uses Influ2 to deliver content that feels relevant—tailored to the buyer’s role, their stage in the journey, and how they engage over time.\"}},{\"id\":\"YYROB0C341\",\"type\":\"paragraph\",\"data\":{\"text\":\"They follow a clear structure to meet each persona with the right message at the right moment:\"}},{\"id\":\"kGrwyj-0_r\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness\u003C/b>: Problem-led messaging to drive familiarity\",\"\u003Cb>Consideration\u003C/b>: Role-specific product and solution content\",\"\u003Cb>Decision\u003C/b>: ROI-focused assets, case studies, and customer proof\"]}},{\"id\":\"ucXn1rdjmA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We design campaigns around specific personas and adapt the ad journey based on how each person engages over time,” says Bailey Creeden, Senior Media Buyer at Marketbridge. “It’s just like a nurture stream—but with ads.”\"}},{\"id\":\"zIq8ueIfPx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 3: Real-Time Sales Signals\u003C/b>\"}},{\"id\":\"Vh1ZLaaO_A\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a CMO clicks three times in a week, Sales isn’t left guessing—they’re already reaching out. They get the full story in Salesforce, Slack, or HubSpot, so sellers always know who is active, what they clicked, and how to follow up.\"}},{\"id\":\"OYr9Footow\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2046,\"name\":\"Marketbridge Case_img1 (2).png\",\"alternativeText\":null,\"caption\":null,\"width\":3154,\"height\":1822,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_Case_img1_2_94f8f15783/large_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"large_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":135.72,\"width\":1000,\"height\":578,\"sizeInBytes\":135715},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_Case_img1_2_94f8f15783/small_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"small_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":52.43,\"width\":500,\"height\":289,\"sizeInBytes\":52426},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_Case_img1_2_94f8f15783/medium_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"medium_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":93.67,\"width\":750,\"height\":433,\"sizeInBytes\":93666},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_Case_img1_2_94f8f15783/thumbnail_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"thumbnail_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":19.1,\"width\":245,\"height\":142,\"sizeInBytes\":19099}},\"hash\":\"Marketbridge_Case_img1_2_94f8f15783\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":107.06,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_Case_img1_2_94f8f15783/Marketbridge_Case_img1_2_94f8f15783.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-07-30T19:15:04.377Z\",\"updatedAt\":\"2025-07-30T19:15:04.377Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"zKTacfFeu4\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Sales gets notified instantly and knows exactly who to reach out to, what resonated, and how to steer the conversation,” says Maggie Forbush, Media Coordinator at Marketbridge. “No other platform has given us that level of clarity.”\"}},{\"id\":\"EtkhLzpSe-\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 4: Insights That Sharpen Your Strategy\u003C/b>\"}},{\"id\":\"wwHaxgfBr2\",\"type\":\"paragraph\",\"data\":{\"text\":\"With every campaign Marketbridge runs, Influ2 provides clear insights that clients actually want (yes, really). With the Influ2 Dashboard, Marketbridge can analyze performance by account, campaign, and creative—and turn those insights into immediate strategy upgrades.\"}},{\"id\":\"RdIbGxCHdv\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>The Influ2 dashboard is incredibly intuitive\u003C/b>,” says Maggie Forbush, Media Coordinator at Marketbridge. “It gives us clear contact, account, and campaign data our clients actually want—making it easy to show what’s working and where to go next.”\"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"_IsTbCqXp5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Today’s GTM teams don’t have time (or budget) to play the “maybe” game. You need to know who to talk to, when they’re ready, and what actually matters.\"}},{\"id\":\"eTaKwqWMEo\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge cracked the code—turning strategy into action and giving Marketing and Sales the green light to move faster, work smarter, and stay perfectly in sync.\"}},{\"id\":\"O-g_ofKczN\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how they do it: \"}},{\"id\":\"SFme50duQK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Start with strategy\u003C/b> → Define your ICP and target buyers\",\"\u003Cb>Contact-level ad targeting \u003C/b>→ Reach real people, not just accounts\",\"\u003Cb>Lead with relevance\u003C/b> → Match content to persona and stage\",\"\u003Cb>Enable Sales in real time\u003C/b> → Deliver signals they can act on instantly \",\"\u003Cb>Optimize continuously\u003C/b> → Use insights to scale what works \"]}},{\"id\":\"zBQWtdMynA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 acts as the bridge between our campaigns and our clients’ revenue teams,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It connects marketing efforts directly to what Sales needs to move deals forward.”\"}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"8kStPinnPL\",\"type\":\"paragraph\",\"data\":{\"text\":\"For one standout client campaign, Marketbridge set out to prove that contact-level advertising could do more than just reach the right people—it could drive real momentum through the funnel.\"}},{\"id\":\"ymHK7nK01u\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2100,\"name\":\"Marketbridge-IMG03.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2328,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_IMG_03_0574a9dc29/large_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"large_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge-IMG03.png\",\"path\":null,\"size\":74.5,\"width\":1000,\"height\":613,\"sizeInBytes\":74500},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_IMG_03_0574a9dc29/small_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"small_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge-IMG03.png\",\"path\":null,\"size\":30.98,\"width\":500,\"height\":306,\"sizeInBytes\":30983},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_IMG_03_0574a9dc29/medium_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"medium_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge-IMG03.png\",\"path\":null,\"size\":52.27,\"width\":750,\"height\":459,\"sizeInBytes\":52274},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_IMG_03_0574a9dc29/thumbnail_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"thumbnail_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge-IMG03.png\",\"path\":null,\"size\":11.68,\"width\":245,\"height\":150,\"sizeInBytes\":11682}},\"hash\":\"Marketbridge_IMG_03_0574a9dc29\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":94.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_IMG_03_0574a9dc29/Marketbridge_IMG_03_0574a9dc29.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-07T17:53:59.672Z\",\"updatedAt\":\"2025-08-07T17:53:59.672Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"T5DpoGFelj\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, they achieved powerful results:\"}},{\"id\":\"pDRsPlAHRZ\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>100% of late-stage deals\u003C/b> had at least one engaged contact\",\"\u003Cb>41% faster deal velocity\u003C/b> when contacts engaged with Influ2\",\"\u003Cb>6x more accounts\u003C/b> entered active pipeline\",\"\u003Cb>19 engaged contacts per deal\u003C/b> on average\",\"\u003Cb>85% more accounts\u003C/b> moved into active engagement\",\"\u003Cb>10% of all target accounts converted \u003C/b>to pipeline\"]}},{\"id\":\"Ptz19ER9h6\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Marketbridge, this campaign validated their approach: when you know exactly who you’re reaching and how they’re engaging, Sales can follow up with confidence and timing that actually drives results.\"}},{\"id\":\"jwkGy2-aGj\",\"type\":\"paragraph\",\"data\":{\"text\":\"👉 \u003Ca href=\\\"https://www.influ2.com/blog/marketbridge-campaign-spotlight\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">See the full Marketbridge campaign spotlight here\u003C/a>\"}},{\"id\":\"CPQTob7sjJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"“With Influ2, we’re not just running ads—we’re tracking impact and connecting the dots from click to close,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It’s a complete view of how marketing drives revenue.”\"}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About Marketbridge\",\"level\":2}},{\"id\":\"77oUFe7R8D\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2099,\"name\":\"Marketbridge-IMG04.png\",\"alternativeText\":null,\"caption\":null,\"width\":4596,\"height\":2572,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_IMG_04_c1cd2eab53/large_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"large_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge-IMG04.png\",\"path\":null,\"size\":392.84,\"width\":1000,\"height\":560,\"sizeInBytes\":392836},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_IMG_04_c1cd2eab53/small_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"small_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge-IMG04.png\",\"path\":null,\"size\":118.81,\"width\":500,\"height\":280,\"sizeInBytes\":118806},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_IMG_04_c1cd2eab53/medium_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"medium_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge-IMG04.png\",\"path\":null,\"size\":239.44,\"width\":750,\"height\":420,\"sizeInBytes\":239441},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_IMG_04_c1cd2eab53/thumbnail_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"thumbnail_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge-IMG04.png\",\"path\":null,\"size\":35.56,\"width\":245,\"height\":137,\"sizeInBytes\":35558}},\"hash\":\"Marketbridge_IMG_04_c1cd2eab53\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":1371.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_IMG_04_c1cd2eab53/Marketbridge_IMG_04_c1cd2eab53.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-07T17:53:45.068Z\",\"updatedAt\":\"2025-08-07T17:53:45.068Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"oMqlRyyzyM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://marketbridge.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Marketbridge\u003C/a> helps enterprise brands drive pipeline with data-driven GTM strategies. With Influ2, they’ve added a powerful, human-first layer of contact-level advertising that empowers their clients' sales and marketing teams to move in sync—and win faster.\"}},{\"id\":\"AbENUhJD8e\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Location\u003C/b>: Bethesda, Maryland\",\"\u003Cb>Industry\u003C/b>: Business Consulting and Services\",\"\u003Cb>Size\u003C/b>: 201-500 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-25T14:27:38.138Z","2025-07-30T19:26:52.467Z","{\"time\":1753903937965,\"blocks\":[{\"id\":\"6MMQEKZb1i\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge elevated their go-to-market strategy with Influ2, replacing generic ABM tactics with a contact-level framework that delivered precision targeting, real-time buyer signals, and relevant ad journeys. By bridging the gap between marketing and sales, they scaled campaign impact without sacrificing personalization—leading to \u003Cb>6x more accounts in pipeline\u003C/b>, a \u003Cb>41% increase in deal velocity\u003C/b>, and a \u003Cb>94% boost in site engagement\u003C/b>. With Influ2 powering their ad strategy, Marketbridge turned insight into action and made contact-level advertising a growth engine for their clients.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-25","k08qvyfxxp0d6qgzgs7ix7uh",{"id":354,"metaTitle":355,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":203},452,"Scaling Contact Ads the Human Way—Marketbridge",{"id":357,"title":358,"description":359,"linkedin_url":360,"image":361,"avatar":379},1096,"Amy Grucela","SVP of Marketing Strategy at Marketbridge","https://www.linkedin.com/in/amy-grucela-8265149/",{"id":362,"name":363,"alternativeText":15,"caption":15,"width":364,"height":365,"formats":366,"hash":374,"ext":20,"mime":23,"size":375,"url":376,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":377,"updatedAt":377,"documentId":378,"publishedAt":233},2101,"marketbridge.png",328,31,{"thumbnail":367},{"ext":20,"url":368,"hash":369,"mime":23,"name":370,"path":15,"size":371,"width":252,"height":372,"sizeInBytes":373},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_marketbridge_9037d12a60/thumbnail_marketbridge_9037d12a60.png","thumbnail_marketbridge_9037d12a60","thumbnail_marketbridge.png",3.9,23,3900,"marketbridge_9037d12a60",1.53,"https://storage.googleapis.com/influ2-lobby-2/marketbridge_9037d12a60/marketbridge_9037d12a60.png","2025-08-07T17:56:32.066Z","i417u5wco665qa3vy8r7vnt3",{"id":380,"name":381,"alternativeText":15,"caption":15,"width":382,"height":382,"formats":383,"hash":396,"ext":309,"mime":312,"size":397,"url":398,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":399,"updatedAt":399,"documentId":400,"publishedAt":233},2041,"Amy.jpeg",652,{"small":384,"thumbnail":390},{"ext":309,"url":385,"hash":386,"mime":312,"name":387,"path":15,"size":388,"width":27,"height":27,"sizeInBytes":389},"https://storage.googleapis.com/influ2-lobby-2/small_Amy_7bf48d20fe/small_Amy_7bf48d20fe.jpeg","small_Amy_7bf48d20fe","small_Amy.jpeg",18.64,18641,{"ext":309,"url":391,"hash":392,"mime":312,"name":393,"path":15,"size":394,"width":43,"height":43,"sizeInBytes":395},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Amy_7bf48d20fe/thumbnail_Amy_7bf48d20fe.jpeg","thumbnail_Amy_7bf48d20fe","thumbnail_Amy.jpeg",3.69,3692,"Amy_7bf48d20fe",28.47,"https://storage.googleapis.com/influ2-lobby-2/Amy_7bf48d20fe/Amy_7bf48d20fe.jpeg","2025-07-30T19:03:25.944Z","di9os0aqnn2rdjg39nt783ad",{"id":402,"name":403,"alternativeText":15,"caption":15,"width":27,"height":404,"formats":405,"hash":413,"ext":20,"mime":23,"size":414,"url":415,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":416,"updatedAt":416,"documentId":417,"publishedAt":233},2176,"Case Study Logos (1).png",100,{"thumbnail":406},{"ext":20,"url":407,"hash":408,"mime":23,"name":409,"path":15,"size":410,"width":252,"height":411,"sizeInBytes":412},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Case_Study_Logos_1_57558ebc12/thumbnail_Case_Study_Logos_1_57558ebc12.png","thumbnail_Case_Study_Logos_1_57558ebc12","thumbnail_Case Study Logos (1).png",4.03,49,4031,"Case_Study_Logos_1_57558ebc12",3.61,"https://storage.googleapis.com/influ2-lobby-2/Case_Study_Logos_1_57558ebc12/Case_Study_Logos_1_57558ebc12.png","2025-08-25T14:27:34.526Z","feo0s5x4330bl719uemzg4ro",{"id":419,"title":420,"slug":421,"description":15,"content":422,"createdAt":194,"updatedAt":423,"publishedAt":424,"headline":15,"conclusion":425,"orderDate":426,"documentId":427,"seo":15,"featuring":428,"companyLogo":467},16,"How CipherHealth’s Personalized Approach to Healthcare Ads Led to an 83% Increase in Influenced Pipeline","cipherhealth","{\"time\":1756991849285,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"\\\"Influ2 has revolutionized our approach to targeted advertising, allowing us to precisely reach decision-makers and drive meaningful engagement.\\\" \",\"caption\":\"Megan Lomazzi, Senior Marketing Operations Manager at CipherHealth\",\"alignment\":\"left\"}},{\"id\":\"5HYXLjaC05\",\"type\":\"paragraph\",\"data\":{\"text\":\"Interested in how CipherHealth is aligning sales and marketing for impactful results? Discover how Megan Lomazzi and the CipherHealth team harnessed Influ2’s contact-level ads to unlock pipeline growth and revenue expansion:\"}},{\"id\":\"7lWbfVLEdM\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Targeting:\u003C/b> Reaching 51% of executive champions.\",\"\u003Cb>Pipeline:\u003C/b> Provided key support in driving an 83% increase in pipeline. \",\"\u003Cb>Revenue:\u003C/b> 20% increase in influenced revenue versus cold outreach.\",\"\u003Cb>ROI:\u003C/b> Each dollar spent on Influ2 generated $122.70 in influenced revenue.\"]}},{\"id\":\"iAPs2BTUdO\",\"type\":\"image\",\"data\":{\"file\":{\"id\":988,\"name\":\"CipherHealth-results.png\",\"alternativeText\":null,\"caption\":null,\"width\":2116,\"height\":1174,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_results_4fd4fb3f53/large_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"large_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-results.png\",\"path\":null,\"size\":65.72,\"width\":1000,\"height\":555,\"sizeInBytes\":65725},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_results_4fd4fb3f53/small_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"small_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-results.png\",\"path\":null,\"size\":24.36,\"width\":500,\"height\":277,\"sizeInBytes\":24358},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_results_4fd4fb3f53/medium_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"medium_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-results.png\",\"path\":null,\"size\":44.91,\"width\":750,\"height\":416,\"sizeInBytes\":44909},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_results_4fd4fb3f53/thumbnail_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"thumbnail_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-results.png\",\"path\":null,\"size\":9.46,\"width\":245,\"height\":136,\"sizeInBytes\":9462}},\"hash\":\"Cipher_Health_results_4fd4fb3f53\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":45.28,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_results_4fd4fb3f53/Cipher_Health_results_4fd4fb3f53.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:14:07.632Z\",\"updatedAt\":\"2024-09-11T16:14:07.632Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"3BmjWIvltZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"Aligning sales and marketing to drive both new business and expansion was a critical challenge at CipherHealth. The team needed a unified approach to target key decision-makers across complex healthcare buying committees. \"}},{\"id\":\"oSEYKPhASS\",\"type\":\"paragraph\",\"data\":{\"text\":\"Today, Megan and her team have transformed their ad strategy, using Influ2 to boost both engagement and revenue growth with account-based and contact-level ad campaigns.\"}},{\"id\":\"DR3LP6uAka\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We needed a solution that could reach the decision-makers within our buying committees and give our sales team detailed engagement insights for timely, personalized outreach,” Megan explains. “Influ2 made that possible, while seamlessly integrating with our tech stack to avoid manual processes.\\\"\"}},{\"id\":\"dA6ASm2p9U\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how CipherHealth unified their ad strategy with Influ2 to drive results:\"}},{\"id\":\"YZHwFtvfwB\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Advanced Targeting: \u003C/b>With Influ2, Megan's team could deliver ads directly to the individual contacts they wanted to reach, driving a significant increase in engagement within their buying committees.\",\"\u003Cb>Personalized Ad: \u003C/b>By delivering ads tailored to each stage of the buying journey, from awareness to decision-making, CipherHealth ensured that their messaging remained relevant and resonated with prospects. \",\"\u003Cb>Optimize Sales Outreach:\u003C/b> The integration with Slack and Salesloft allowed real-time notifications, alerting the sales team whenever contacts engaged with an ad, and ensuring outreach was timely and impactful.\"]}},{\"id\":\"UYowjhWHwh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s CipherHealth’s step-by-step approach for success:\"}},{\"id\":\"gLU8udSiwA\",\"type\":\"header\",\"data\":{\"text\":\"Step 1: Precision Targeting\",\"level\":3}},{\"id\":\"fA0UYJEiTB\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth’s Ideal Customer Profile (ICP) focuses on US-based health systems, where decision-making is often complex and involves large committees. Leveraging their existing tech stack to pull intent and engagement data, CipherHealth pinpoints where these accounts are in the buying journey, to optimize their marketing efforts toward prospects in the Decision or Purchase stages.\"}},{\"id\":\"5CVD7t0MGp\",\"type\":\"paragraph\",\"data\":{\"text\":\"They complement this strategy with contact databases to identify key decision-makers within these accounts, syncing the information to Salesforce. By integrating Influ2 with Salesforce, CipherHealth easily creates ad journeys tailored to each opportunity stage, enhancing ad engagement and boosting meeting conversion rates.\"}},{\"id\":\"W7Fuk8-pDH\",\"type\":\"paragraph\",\"data\":{\"text\":\"This approach enables CipherHealth to consistently deliver relevant and impactful interactions across their buying groups, \u003Cb>reaching 51% of executive champions.\u003C/b>\"}},{\"id\":\"4SEcwXIvNW\",\"type\":\"header\",\"data\":{\"text\":\"Step 2: Personalized Ads Based on Intent \",\"level\":3}},{\"id\":\"PDuTbNQxhZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth's marketing team crafted a strategy to personalize ads across the entire buyer journey, from initial awareness to decision-making. They segment ads by use case, delivering ads based on their product solutions to a mix of prospects to drive new business revenue and current clients for cross-sell expansion opportunities.\"}},{\"id\":\"HTd-CxIY-V\",\"type\":\"paragraph\",\"data\":{\"text\":\"By delivering Influ2 ads tailored to each buyer stage, CipherHealth ensures prospects receive relevant messages that resonate with their needs. This tailored approach boosted ad engagement and supported an \u003Cb>83% increase in their pipeline\u003C/b>.\"}},{\"id\":\"B7F9qQNh0o\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s a more detailed overview of CipherHealth’s ad strategy by intent data:\"}},{\"id\":\"Op8xfVbRDD\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness Stage:\u003C/b> CipherHealth creates targeted ads for decision-makers early in their journey, addressing buyer pain points like reducing avoidable no-shows and supporting healthcare staff. These campaigns raise awareness and educate buyers about their solutions.\"]}},{\"id\":\"NmvwJXLqUW\",\"type\":\"image\",\"data\":{\"file\":{\"id\":984,\"name\":\"CipherHealth-awareness-creatives.png\",\"alternativeText\":null,\"caption\":null,\"width\":2228,\"height\":1080,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_awareness_creatives_ccaf1180dc/large_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"large_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":814.18,\"width\":1000,\"height\":485,\"sizeInBytes\":814181},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_awareness_creatives_ccaf1180dc/small_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"small_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":226.24,\"width\":500,\"height\":242,\"sizeInBytes\":226238},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_awareness_creatives_ccaf1180dc/medium_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"medium_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":474.65,\"width\":750,\"height\":364,\"sizeInBytes\":474650},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc/thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":63.69,\"width\":245,\"height\":119,\"sizeInBytes\":63686}},\"hash\":\"Cipher_Health_awareness_creatives_ccaf1180dc\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":799.62,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_awareness_creatives_ccaf1180dc/Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:10:13.344Z\",\"updatedAt\":\"2024-09-11T16:10:13.344Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"IoFZnte2K6\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Decision + Purchase Stage:\u003C/b> CipherHealth's ads at this stage emphasize ROI metrics and customer success stories for decision-makers actively considering solutions. This targeted strategy ensures CipherHealth stays top of mind with champions, fostering trust and maintaining warm sales conversions through compelling customer proof.\"]}},{\"id\":\"xbE1TjS0Co\",\"type\":\"image\",\"data\":{\"file\":{\"id\":985,\"name\":\"CipherHealth-decision-purchase-creatives.png\",\"alternativeText\":null,\"caption\":null,\"width\":2228,\"height\":1080,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_decision_purchase_creatives_b20576ad8a/large_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"large_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":902.04,\"width\":1000,\"height\":485,\"sizeInBytes\":902043},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_decision_purchase_creatives_b20576ad8a/small_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"small_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":252.64,\"width\":500,\"height\":242,\"sizeInBytes\":252638},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_decision_purchase_creatives_b20576ad8a/medium_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"medium_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":529.67,\"width\":750,\"height\":364,\"sizeInBytes\":529666},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a/thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":68.93,\"width\":245,\"height\":119,\"sizeInBytes\":68932}},\"hash\":\"Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":921.68,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_decision_purchase_creatives_b20576ad8a/Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:10:34.098Z\",\"updatedAt\":\"2024-09-11T16:10:34.098Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"9SDNPbDv5i\",\"type\":\"header\",\"data\":{\"text\":\"Step 3: Real-time Notifications \",\"level\":3}},{\"id\":\"Vhu9gxtxoU\",\"type\":\"paragraph\",\"data\":{\"text\":\"At CipherHealth, integrating marketing strategies with sales execution is streamlined through advanced automation. Using Influ2’s Slack integration, Marketing delivers real-time ad engagement data to the sales team. \"}},{\"id\":\"rsm6nbFGxX\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a contact clicks on a CipherHealth ad, the integration immediately notifies the sales team via Slack. This provides detailed insights into campaign and content engagement metrics, empowering the sales team to prioritize and personalize their outreach efforts.\"}},{\"id\":\"UusB3vx65m\",\"type\":\"image\",\"data\":{\"file\":{\"id\":989,\"name\":\"CipherHealth-Case-Slack-notification.png\",\"alternativeText\":null,\"caption\":null,\"width\":1433,\"height\":911,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_Case_Slack_notification_7aa83a2301/large_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"large_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":122.06,\"width\":1000,\"height\":636,\"sizeInBytes\":122063},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_Case_Slack_notification_7aa83a2301/small_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"small_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":46.14,\"width\":500,\"height\":318,\"sizeInBytes\":46139},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_Case_Slack_notification_7aa83a2301/medium_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"medium_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":84.35,\"width\":750,\"height\":477,\"sizeInBytes\":84349},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301/thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":15.47,\"width\":245,\"height\":156,\"sizeInBytes\":15471}},\"hash\":\"Cipher_Health_Case_Slack_notification_7aa83a2301\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":36.89,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_Case_Slack_notification_7aa83a2301/Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:15:50.144Z\",\"updatedAt\":\"2024-09-11T16:15:50.144Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"Pa0mwi5UGH\",\"type\":\"paragraph\",\"data\":{\"text\":\"Megan’s focus was clear: “Our number one priority as a growth marketing team is to create a frictionless buyers' journey that maximizes market intent,” she explained. “With Influ2, we are fueling our sales team with consistent and personalized engagement with the prospects that influence buying decisions the most.” This proactive approach ensured that the team was always one step ahead in engaging their target audience.\"}},{\"id\":\"BCsTLTNbbV\",\"type\":\"header\",\"data\":{\"text\":\"Step 4: Automation Follow-Up with Salesloft \",\"level\":3}},{\"id\":\"NqH4KWCj2g\",\"type\":\"paragraph\",\"data\":{\"text\":\"Automation rules integrated with Salesloft Rhythm enable CipherHealth to seamlessly enroll Influ2-engaged contacts into SalesLoft sales cadences based on their intent and engagement.\"}},{\"id\":\"N7PZhFh5Iw\",\"type\":\"paragraph\",\"data\":{\"text\":\"For contacts with Influ2 ad impressions only, automated Salesloft sequences are used. For Influ2-engaged contacts who click ads, SDRs use Salesloft to tailor their sales sequences to the content they engaged with in the ad campaign, ensuring timely follow-up with relevant messaging.\"}},{\"id\":\"yRoOhRokUU\",\"type\":\"image\",\"data\":{\"file\":{\"id\":987,\"name\":\"CipherHealth-automation-flow.png\",\"alternativeText\":null,\"caption\":null,\"width\":1620,\"height\":797,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_automation_flow_cc35a6486a/large_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"large_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-automation-flow.png\",\"path\":null,\"size\":96.15,\"width\":1000,\"height\":492,\"sizeInBytes\":96145},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_automation_flow_cc35a6486a/small_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"small_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-automation-flow.png\",\"path\":null,\"size\":35.42,\"width\":500,\"height\":246,\"sizeInBytes\":35425},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_automation_flow_cc35a6486a/medium_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"medium_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-automation-flow.png\",\"path\":null,\"size\":63.24,\"width\":750,\"height\":369,\"sizeInBytes\":63242},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_automation_flow_cc35a6486a/thumbnail_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"thumbnail_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-automation-flow.png\",\"path\":null,\"size\":13.33,\"width\":245,\"height\":121,\"sizeInBytes\":13333}},\"hash\":\"Cipher_Health_automation_flow_cc35a6486a\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":35.54,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_automation_flow_cc35a6486a/Cipher_Health_automation_flow_cc35a6486a.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:12:51.157Z\",\"updatedAt\":\"2024-09-11T16:12:51.157Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"JZK9kRYFGg\",\"type\":\"header\",\"data\":{\"text\":\"Step 5: Sales and Marketing Alignment \",\"level\":3}},{\"id\":\"KbCms08Z6f\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth maintains strong alignment between marketing and sales teams through regular meetings to discuss campaign performance and messaging across channels. This fosters a culture of communication and shared objectives, ensuring departmental goals, targeting strategies, and overall campaign effectiveness are aligned.\"}},{\"id\":\"0NresUvbbV\",\"type\":\"header\",\"data\":{\"text\":\"About CipherHealth\",\"level\":2}},{\"id\":\"FcHJr_2kSI\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth is an award-winning leader in patient-centered communications committed to enhancing communication and coordination throughout the care continuum. Since 2009, CipherHealth has helped define the patient engagement category, delivering groundbreaking tools and services to help health systems deliver patient-centric, quality care that improves clinical outcomes, drives operational efficiency, and creates sustainable financial value through a full suite of communications solutions.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-09-04T13:17:32.034Z","2024-09-11T16:14:16.959Z","{\"time\":1756991849285,\"blocks\":[{\"id\":\"eOxEkuK8b5\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth’s integration of Influ2 into their marketing strategy has not only enhanced their pipeline and revenue but also demonstrated the power of personalized outreach and advanced targeting. By aligning their technology and teams, CipherHealth achieved an 83% boost in pipeline, a 20% increase in revenue, and a remarkable 122.7x ROI.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-09-11","f6vsy4xxlelsi8t5zylcye7v",{"id":429,"title":430,"description":431,"linkedin_url":15,"image":432,"avatar":457},338,"Megan Lomazzi","Senior Marketing Operations Manager at CipherHealth",{"id":433,"name":434,"alternativeText":15,"caption":15,"width":435,"height":436,"formats":437,"hash":452,"ext":20,"mime":23,"size":453,"url":454,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":455,"updatedAt":455,"documentId":456,"publishedAt":233},996,"Cipherhealth 1.png",580,60,{"small":438,"thumbnail":445},{"ext":20,"url":439,"hash":440,"mime":23,"name":441,"path":15,"size":442,"width":27,"height":443,"sizeInBytes":444},"https://storage.googleapis.com/influ2-lobby-2/small_Cipherhealth_1_c06adbc91b/small_Cipherhealth_1_c06adbc91b.png","small_Cipherhealth_1_c06adbc91b","small_Cipherhealth 1.png",9.42,52,9417,{"ext":20,"url":446,"hash":447,"mime":23,"name":448,"path":15,"size":449,"width":252,"height":450,"sizeInBytes":451},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipherhealth_1_c06adbc91b/thumbnail_Cipherhealth_1_c06adbc91b.png","thumbnail_Cipherhealth_1_c06adbc91b","thumbnail_Cipherhealth 1.png",4.02,25,4023,"Cipherhealth_1_c06adbc91b",2.93,"https://storage.googleapis.com/influ2-lobby-2/Cipherhealth_1_c06adbc91b/Cipherhealth_1_c06adbc91b.png","2024-09-11T17:00:23.486Z","vl2d9oubfp7v2q2oajzudi9q",{"id":458,"name":459,"alternativeText":15,"caption":15,"width":460,"height":460,"formats":15,"hash":461,"ext":462,"mime":312,"size":463,"url":464,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":465,"updatedAt":465,"documentId":466,"publishedAt":233},1283,"unnamed.jpg",96,"unnamed_9f5fcf8761",".jpg",2.78,"https://storage.googleapis.com/influ2-lobby-2/unnamed_9f5fcf8761/unnamed_9f5fcf8761.jpg","2024-11-11T14:33:13.523Z","tjppwn6of87m7qarjc1fkn93",{"id":468,"name":469,"alternativeText":15,"caption":15,"width":470,"height":471,"formats":472,"hash":487,"ext":20,"mime":23,"size":488,"url":489,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":490,"updatedAt":491,"documentId":492,"publishedAt":233},997,"Cipherhealth-black.png",558,90,{"small":473,"thumbnail":480},{"ext":20,"url":474,"hash":475,"mime":23,"name":476,"path":15,"size":477,"width":27,"height":478,"sizeInBytes":479},"https://storage.googleapis.com/influ2-lobby-2/small_Cipherhealth_black_de952aeb72/small_Cipherhealth_black_de952aeb72.png","small_Cipherhealth_black_de952aeb72","small_Cipherhealth-black.png",11.75,81,11754,{"ext":20,"url":481,"hash":482,"mime":23,"name":483,"path":15,"size":484,"width":252,"height":485,"sizeInBytes":486},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipherhealth_black_de952aeb72/thumbnail_Cipherhealth_black_de952aeb72.png","thumbnail_Cipherhealth_black_de952aeb72","thumbnail_Cipherhealth-black.png",4.89,40,4886,"Cipherhealth_black_de952aeb72",3.52,"https://storage.googleapis.com/influ2-lobby-2/Cipherhealth_black_de952aeb72/Cipherhealth_black_de952aeb72.png","2024-09-12T13:57:30.128Z","2024-09-12T19:12:15.167Z","k50ae5g6o9c6jzlc3g8ubw24",{"id":494,"title":495,"slug":496,"description":15,"content":497,"createdAt":194,"updatedAt":498,"publishedAt":499,"headline":15,"conclusion":500,"orderDate":501,"documentId":502,"seo":503,"featuring":506,"companyLogo":556},17,"How Influ2 Helped Quantexa Accelerate Deals and Boosted Pipeline by 5.2X","quantexa","{\"time\":1754665656371,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“It's always about only one thing: pipeline. It's not about anything else. It's all about accelerating pipeline.” \",\"caption\":\"Director of Digital and ABM at Quantexa\",\"alignment\":\"left\"}},{\"id\":\"5HYXLjaC05\",\"type\":\"paragraph\",\"data\":{\"text\":\"How are top marketers using contact-level advertising to influence decision-makers and close deals? See how Adam Woozeer and the Quantexa team leverage Influ2 to drive pipeline growth, and how contact-based advertising stacked up against Quantexa’s cold outreach:\"}},{\"id\":\"gDqCDKb9cj\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Conversions\u003C/b>: 4.53x higher conversion rate versus cold outreach.\",\"\u003Cb>Pipeline\u003C/b>: 5.2x boost in pipeline versus cold outreach.\",\"\u003Cb>ROI\u003C/b>: Saw a 837% return on their Influ2 investment\"]}},{\"id\":\"qVxrXMpJtY\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"JXvlittoIK\",\"type\":\"paragraph\",\"data\":{\"text\":\"When Adam joined Quantexa in 2020, the company was a small startup using traditional marketing tactics to engage large B2B enterprises. However, these tactics were draining resources with little return.\"}},{\"id\":\"d5mBzC7zC1\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We reached a pivotal moment,” says Adam, Quantexa's Director of Digital and ABM. “\u003Cb>Every dollar spent without results felt like a setback.\u003C/b>” With complex B2B buying processes involving large committees, they needed a more effective strategy.\"}},{\"id\":\"ma379Uxu6w\",\"type\":\"paragraph\",\"data\":{\"text\":\"Initially, Adam's team ran light-touch ABM through LinkedIn, which accelerated deals but left them seeking more.\"}},{\"id\":\"DjXp9IoasL\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We had a clear understanding of our target audience that we wanted to market to, but needed to find a solution because as a small company, we couldn’t afford to waste money on extended sales processes.” Adam Woozeer — Director of Digital and ABM at Quantexa\"}},{\"id\":\"l7A4mOI0B_\",\"type\":\"paragraph\",\"data\":{\"text\":\"After exploring several ABM platforms, Adam found they offered little beyond polished interfaces and lacked innovation or customization. \\\"There’s nothing here that we’re not already doing,\\\" he says.\"}},{\"id\":\"9PqC8qqrFz\",\"type\":\"paragraph\",\"data\":{\"text\":\"This led Adam to Influ2, and was instantly drawn in by its promise of targeted engagement. \"}},{\"id\":\"mD9wxtuB5K\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"fA0UYJEiTB\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Quantexa, getting started with Influ2 was about starting out small, demonstrating success to get buy-in from the wider team, and then scaling up from there. Recognizing that success depended on sales and marketing alignment, Quantexa prioritized building trust in Influ2’s vision and ensuring seamless integration with their existing tech stack.\"}},{\"id\":\"E29OXAi8ls\",\"type\":\"paragraph\",\"data\":{\"text\":\"They started by integrating Influ2 and HubSpot, and experimenting with one-to-few and one-to-many campaigns. Partnering with the sales and SDR teams, Adam also launched deal-based marketing (DBM) campaigns. \"}},{\"id\":\"XHvSS9J4v9\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>We developed DBM, deal-based marketing, using Influ2 to run personalized ads for specific stakeholders in a deal. The campaign was a tremendous success, generating significant attention\u003C/b>,” Adam explains. “Customers were even asking our CEO how we managed to follow them everywhere with our digital ads.”\"}},{\"id\":\"G67-pp1cPa\",\"type\":\"paragraph\",\"data\":{\"text\":\"Rather than having to invest heavily in a single ecosystem, Adam could integrate Influ2 as one cog into Quantexa's existing ABM machine. He could add contact-based advertising into the mix to accelerate pipeline without disrupting or overhauling the team’s current tech stack.\"}},{\"id\":\"sTO87bbS5l\",\"type\":\"paragraph\",\"data\":{\"text\":\"This success bridged the gap between sales and marketing, gaining sales support. “Our sales reps now approach me asking, ‘Can we run an Influ2 campaign on this deal?’ They know that if they provide a list of contacts, we’ll deliver results,” he shares.\"}},{\"id\":\"JI6TkkbhbB\",\"type\":\"paragraph\",\"data\":{\"text\":\"The real value of Influ2 lies in its ability to reach specific decision-makers within deals. Quantexa uses this capability to enhance personalized outreach, accelerating the sales process. “It’s about getting in front of decision-makers with relevant messaging based on the sales conversations that are being had and pushing up brand awareness so that more members of the buying committee can get to a decision faster,” Adam explains.\"}},{\"id\":\"6oAC8RL0X8\",\"type\":\"paragraph\",\"data\":{\"text\":\"The team collaborates through regular check-in calls, refining campaigns based on intent data and sales feedback. “We utilize Bombora for intent data to understand our prospects' online searches, questions, and objections. This, combined with our first-party data, informs our ad creative,” Adam adds.\"}},{\"id\":\"EDgJOR3Foh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Switching from form fills to targeted engagement has paid off. “\u003Cb>With Influ2, we engage the right people at the right time, enhancing brand awareness and driving pipeline growth\u003C/b>,” he concludes.\"}},{\"id\":\"MSa6dE0dDB\",\"type\":\"paragraph\",\"data\":{\"text\":\"Through this multifaceted approach, Adam and his team have accelerated meaningful deals with major clients.\"}},{\"id\":\"DIoN8zHmlM\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"3LyIQGQFnq\",\"type\":\"image\",\"data\":{\"file\":{\"id\":1654,\"name\":\"image.png\",\"alternativeText\":null,\"caption\":null,\"width\":720,\"height\":492,\"formats\":{\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_image_f355d6c838/small_image_f355d6c838.png\",\"hash\":\"small_image_f355d6c838\",\"mime\":\"image/png\",\"name\":\"small_image.png\",\"path\":null,\"size\":21.89,\"width\":500,\"height\":342,\"sizeInBytes\":21892},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_image_f355d6c838/thumbnail_image_f355d6c838.png\",\"hash\":\"thumbnail_image_f355d6c838\",\"mime\":\"image/png\",\"name\":\"thumbnail_image.png\",\"path\":null,\"size\":7.53,\"width\":228,\"height\":156,\"sizeInBytes\":7531}},\"hash\":\"image_f355d6c838\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":8.87,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/image_f355d6c838/image_f355d6c838.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-03-17T18:32:54.205Z\",\"updatedAt\":\"2025-03-17T18:32:54.205Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"CLbShOX3kX\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa’s collaboration with Influ2 has transformed their marketing approach, tackling challenges like long sales cycles and high costs. With intent data, Quantexa targeted decision-makers at key opportunities. This strategy accelerated deals and led to notable contract closures.\"}},{\"id\":\"gIF2p88bTr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The results speak for themselves: a \u003Cb>4.53x higher conversion rate \u003C/b>compared to cold outreach, and a \u003Cb>5.2x boost in pipeline generation\u003C/b>.\"}},{\"id\":\"USSOWCKXHl\",\"type\":\"paragraph\",\"data\":{\"text\":\"Influ2's hyper-targeted ads and Quantexa’s well-timed outreach fueled these results, driving an \u003Cb>837% ROI \u003C/b>and solidifying Influ2 as a key driver of pipeline and revenue growth.\"}},{\"id\":\"KvsxbKnc2Y\",\"type\":\"paragraph\",\"data\":{\"text\":\"This partnership not only strengthened brand awareness but also solidified Influ2 as a key driver of Quantexa’s pipeline growth and revenue. The strategic use of intent data and close alignment between sales and marketing were critical to these successes, setting the stage for continued growth in their ABM efforts.\"}},{\"id\":\"Def3-UeFG-\",\"type\":\"header\",\"data\":{\"text\":\"Looking Ahead\",\"level\":2}},{\"id\":\"G38PP1-R3r\",\"type\":\"paragraph\",\"data\":{\"text\":\"As Quantexa continues to evolve, the integration of Influ2 into their marketing strategy presents a compelling opportunity to enhance their Account-Based Marketing (ABM) program. \"}},{\"id\":\"xGT-mFkOia\",\"type\":\"paragraph\",\"data\":{\"text\":\"Building on their initial successes in accelerating deal cycles, Quantexa plans to deepen their commitment to personalized targeting, focusing on engaging specific individuals within key accounts to drive even greater pipeline growth.\"}},{\"id\":\"3jUUC6ksI2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa plans to refine strategies using intent data to optimize campaigns at every stage. Adam notes, “\u003Cb>Influ2 has transformed how we connect with prospects—it's not just about impressions; it’s about meaningful engagement that drives results.\u003C/b>”\"}},{\"id\":\"xtz0aYQYKv\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Adam and the Quantexa team, there’s no turning back. \"}},{\"id\":\"O7M1y_Dzhh\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 has become deeply ingrained in our operations. It’s now a critical component of our business” Adam Woozeer — Director of Digital and ABM at Quantexa\"}},{\"id\":\"sFxre2RQw8\",\"type\":\"header\",\"data\":{\"text\":\"About Quantexa\",\"level\":2}},{\"id\":\"0b1aH4V3c9\",\"type\":\"image\",\"data\":{\"file\":{\"id\":1402,\"name\":\"Quantexa-1.png\",\"alternativeText\":null,\"caption\":null,\"width\":2298,\"height\":1286,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Quantexa_1_672bdd8770/large_Quantexa_1_672bdd8770.png\",\"hash\":\"large_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"large_Quantexa-1.png\",\"path\":null,\"size\":245.39,\"width\":1000,\"height\":560,\"sizeInBytes\":245393},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Quantexa_1_672bdd8770/small_Quantexa_1_672bdd8770.png\",\"hash\":\"small_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"small_Quantexa-1.png\",\"path\":null,\"size\":81.44,\"width\":500,\"height\":280,\"sizeInBytes\":81442},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Quantexa_1_672bdd8770/medium_Quantexa_1_672bdd8770.png\",\"hash\":\"medium_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"medium_Quantexa-1.png\",\"path\":null,\"size\":153.78,\"width\":750,\"height\":420,\"sizeInBytes\":153779},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Quantexa_1_672bdd8770/thumbnail_Quantexa_1_672bdd8770.png\",\"hash\":\"thumbnail_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"thumbnail_Quantexa-1.png\",\"path\":null,\"size\":28.82,\"width\":245,\"height\":137,\"sizeInBytes\":28823}},\"hash\":\"Quantexa_1_672bdd8770\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":189.7,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Quantexa_1_672bdd8770/Quantexa_1_672bdd8770.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-01-13T13:49:20.356Z\",\"updatedAt\":\"2025-01-13T13:49:20.356Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"7YSPPBt7r2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa is a data analytics leader that empowers organizations to make informed decisions through its Decision Intelligence Platform. By unifying siloed systems, Quantexa provides a reliable view of data that enhances decision-making and helps businesses mitigate risks and seize opportunities.\"}},{\"id\":\"8jEdzcp9is\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Location: London, UK\",\"Industry: Data Analytics\",\"Size: 500-1000 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-08T15:08:13.153Z","2025-02-28T13:17:05.308Z","{\"time\":1754665656372,\"blocks\":[{\"id\":\"eOxEkuK8b5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa transformed its marketing approach with Influ2, overcoming long sales cycles and costly outreach by leveraging contact-based advertising to engage key decision-makers. By aligning sales and marketing efforts, they accelerated deal cycles and scaled pipeline growth, achieving a 4.53x higher conversion rate, a 5.2x boost in pipeline, and a 7.6x increase in influenced revenue. 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By analyzing user data, Amplitude enables businesses to make data-driven decisions and improve their overall product experience.\"}},{\"id\":\"Dmgyfb0359\",\"type\":\"paragraph\",\"data\":{\"text\":\"However, their marketing efforts were not effectively converting leads into sales opportunities. \"}},{\"id\":\"XDyEETtTQj\",\"type\":\"image\",\"data\":{\"file\":{\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Amplitude_website_cf00f23522/Amplitude_website_cf00f23522.png\",\"mime\":\"image/png\",\"height\":643,\"width\":1149,\"size\":29.86,\"alt\":\"Amplitude-website.png\",\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Amplitude_website_cf00f23522/large_Amplitude_website_cf00f23522.png\",\"hash\":\"large_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"large_Amplitude-website.png\",\"path\":null,\"size\":138.11,\"width\":1000,\"height\":560},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Amplitude_website_cf00f23522/small_Amplitude_website_cf00f23522.png\",\"hash\":\"small_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"small_Amplitude-website.png\",\"path\":null,\"size\":49.09,\"width\":500,\"height\":280},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Amplitude_website_cf00f23522/medium_Amplitude_website_cf00f23522.png\",\"hash\":\"medium_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"medium_Amplitude-website.png\",\"path\":null,\"size\":88.15,\"width\":750,\"height\":420},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Amplitude_website_cf00f23522/thumbnail_Amplitude_website_cf00f23522.png\",\"hash\":\"thumbnail_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"thumbnail_Amplitude-website.png\",\"path\":null,\"size\":17.86,\"width\":245,\"height\":137}}},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"khl-R2tMQO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"GQfy7dnE7q\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude's marketing team invested significant ad dollars across various social media channels to target key decision-makers based on firmographic and persona-level attributes.\"}},{\"id\":\"wmkoapFMnx\",\"type\":\"paragraph\",\"data\":{\"text\":\"Despite generating leads, these efforts were not translating into sales opportunities for the team. 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Best Account-Based Advertising Platforms for B2B Teams in 2026","{\"time\":1775677060382,\"blocks\":[{\"id\":\"-7xd4_OglY\",\"type\":\"paragraph\",\"data\":{\"text\":\"We reviewed 14 popular account-based advertising tools. After running each through a category test (does it actually serve paid ads to specific accounts or contacts, with real targeting controls rather than just IP retargeting?) six made the list.\"}},{\"id\":\"AyEDAOhu46\",\"type\":\"paragraph\",\"data\":{\"text\":\"This article is for teams managing a defined account list who need to pick an advertising platform: whether you’re running ads to warm up a \u003Ca href=\\\"https://www.influ2.com/blog/b2b-buyers-journey\\\">buying committee\u003C/a> before a sales sequence, trying to reach multiple stakeholders at the same account across different channels, or figuring out whether contact-level or account-level targeting is right for where you are. We evaluated each platform on targeting precision, channel coverage, attribution depth, and what you can actually verify from your own reporting.\"}},{\"id\":\"Povkebqn8X\",\"type\":\"header\",\"data\":{\"text\":\"TL;DR: Account-based advertising platforms compared\",\"level\":2}},{\"id\":\"YZ1gj3hS3E\",\"type\":\"table\",\"data\":{\"withHeadings\":false,\"content\":[[\"Platform\",\"Best For\",\"Key Differentiator\",\"Pricing\",\"Our Verdict\"],[\"Influ2\",\"Teams running contact-level ABM programs across a named account list\",\"Only platform that serves ads to specific named contacts, not accounts or job titles\",\"Custom\",\"Best for contact-level advertising\"],[\"Demandbase\",\"Large enterprises running multi-stage account programs with dedicated ABM ops\",\"B2B DSP combined with account intelligence and intent data in one platform\",\"Custom\",\"Best for account intelligence\"],[\"6sense\",\"Teams that want to surface in-market accounts before they self-identify\",\"Predictive AI scoring from historical win patterns across the full TAM\",\"Custom\",\"Best for account prioritization\"],[\"AdRoll ABM\",\"Growth-stage teams that want ABM up and running quickly without heavy ops\",\"Fast setup with built-in fit/intent scoring and automated account retargeting\",\"Custom\",\"Best for quick activation\"],[\"Madison Logic\",\"Teams running content-led ABM who want to reach buyers through syndication and display\",\"Content syndication plus display and CTV in a managed multi-channel ABM platform\",\"Custom\",\"Best for content syndication ABM\"],[\"N.Rich\",\"Mid-market and growth-stage teams who need intent-driven ABM advertising at accessible pricing\",\"Intent-driven account selection with programmatic display, positioned for scale-ups\",\"Custom\",\"Best for mid-market accessibility\"]]}},{\"id\":\"1iOMxUc0wX\",\"type\":\"header\",\"data\":{\"text\":\"How we evaluated these platforms\",\"level\":2}},{\"id\":\"tRrMk8EJCi\",\"type\":\"paragraph\",\"data\":{\"text\":\"We looked at four criteria that matter most to demand gen and ABM teams picking a dedicated advertising platform:\"}},{\"id\":\"_8U8dnO0p5\",\"type\":\"header\",\"data\":{\"text\":\"Targeting precision\",\"level\":3}},{\"id\":\"AUau3x3h7v\",\"type\":\"paragraph\",\"data\":{\"text\":\"The line between \u003Ca href=\\\"https://www.influ2.com/blog/what-is-account-based-marketing\\\">account-based advertising\u003C/a> and regular programmatic retargeting is whether you’re reaching specific pre-defined accounts, not just anyone who happens to visit your site from a relevant company. Contact-level targeting goes a step further: you’re specifying exactly which named people within target accounts see your ads, not just everyone at the company.\"}},{\"id\":\"RdxY4UiEgW\",\"type\":\"header\",\"data\":{\"text\":\"Intent signal sourcing and depth\",\"level\":3}},{\"id\":\"kA-15IWAT8\",\"type\":\"paragraph\",\"data\":{\"text\":\"Some platforms surface intent from what specific people actually search for and read. Others infer account intent from IP addresses, bidstream data, and website behavior. We looked at which signal types each platform uses, how they source that data, and whether signals are accessible at the account or contact level.\"}},{\"id\":\"Pj1olgUbyg\",\"type\":\"header\",\"data\":{\"text\":\"Channel coverage\",\"level\":3}},{\"id\":\"vlk5GKVRRc\",\"type\":\"paragraph\",\"data\":{\"text\":\"Buying committees don’t all spend time in the same place. We looked at whether each platform covers LinkedIn, programmatic display, Google, and social simultaneously from one interface, or whether running a multi-channel program requires piecing together separate campaigns in separate systems.\"}},{\"id\":\"JqG4tzlPdp\",\"type\":\"header\",\"data\":{\"text\":\"Attribution and sales handoff\",\"level\":3}},{\"id\":\"gxzIb9Cg_1\",\"type\":\"paragraph\",\"data\":{\"text\":\"ABM advertising only earns its budget if you can trace it back to pipeline. We looked at whether each platform connects ad engagement to specific pipeline outcomes and whether those insights reach the sales team in a format they’ll act on.\"}},{\"id\":\"hYg46RT1JQ\",\"type\":\"header\",\"data\":{\"text\":\"1. Influ2 — Best for contact-level ABM\",\"level\":2}},{\"id\":\"sb9sQMUR0s\",\"type\":\"paragraph\",\"data\":{\"text\":\"Influ2 is the only platform on this list that serves ads directly to specific named contacts within your target accounts, rather than to accounts, lookalike audiences, roles, or job titles. Where other platforms tell you that someone at Acme engaged with an ad, Influ2 tells you that Claire Johnson in procurement at Acme saw Ad A 10 times, clicked the ad once, read a third-party article about your category, and searched for relevant keywords in the last seven days.\"}},{\"id\":\"3-2eMp2H6W\",\"type\":\"paragraph\",\"data\":{\"text\":\"Influ2 is a contact-level ABM platform that delivers personalized ads to named contacts across LinkedIn, Facebook, Instagram, Google, Bing, and Amazon simultaneously from one interface. You add your ad creative, set up journeys outlining when each ad should be shown,  upload a contact list or sync it directly from your CRM (grouped into cohorts) and launch your campaign. Influ2 tracks when one of your contacts sees or engages with each ad, and moves them through your journey automatically based on your set criteria.\"}},{\"id\":\"4PXFJpQFS1\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"zIHVS5b17K\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Contact-level ad delivery without cookies or IP targeting.\u003C/b> You know by name which specific person you reached. No cookies. No IP addresses that represent an entire office building. The approach is GDPR and CCPA compliant by design, not as an afterthought.\",\"\u003Cb>Revenue reporting at the contact level.\u003C/b> Influ2’s Revenue Reporting connects ad engagement to pipeline outcomes per named contact: meetings booked, opportunities created, pipeline progressed, and revenue won.\",\"\u003Cb>Custom Buyer Journeys that adapt by contact.\u003C/b> Influ2’s buyer journey orchestration automatically adjusts ad messaging based on each contact’s sales stage, engagement history, and role in the buying committee. A deal champion sees different messaging than an economic buyer.\",\"\u003Cb>Sales Priorities dashboard.\u003C/b> Sales reps see which named contacts engaged with ads, what the engagement was, and when it happened, prioritized by recency. GTM teams can act on signals before the contact’s attention shifts elsewhere.\"]}},{\"id\":\"uvcFnVLP7f\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing:\u003C/b> Custom pricing.\"}},{\"id\":\"JZsZgQ8nnu\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Teams running complex B2B sales cycles where multiple stakeholders influence deal outcomes, where proving ad attribution at the individual contact level matters, and where sales and marketing need to work from the same named contact list rather than separate account lists.\"}},{\"id\":\"WQY5ukiD_p\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations:\u003C/b> No self-serve pricing tier. Getting full value requires a reasonably clean CRM and a defined target contact profile before launch.\"}},{\"id\":\"_8t7DRvP2A\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.influ2.com/product/contact-level-ads\\\" target=\\\"_blank\\\">Learn more about Influ2's contact-level advertising here\u003C/a>.\"}},{\"id\":\"_BXCYqTHfO\",\"type\":\"header\",\"data\":{\"text\":\"2. Demandbase One — Best for account intelligence\",\"level\":2}},{\"id\":\"pKIb5bW9l3\",\"type\":\"paragraph\",\"data\":{\"text\":\"Demandbase One combines account intelligence, a proprietary B2B DSP, and pipeline attribution into one platform, positioned primarily for large enterprises running account-based programs at scale. It’s the broadest product on this list in terms of scope: intent data, ad activation, and ABM orchestration in a single system.\"}},{\"id\":\"VjRofJ4mhv\",\"type\":\"paragraph\",\"data\":{\"text\":\"Demandbase uses bidstream data (real-time advertising auction data from publisher networks) combined with first-party firmographic, technographic, and intent data to build account-level audiences, then serves ads through a B2B-focused DSP across premium business and professional inventory. Account intelligence includes buying stage signals, company activity data, and account-level intent aggregated from multiple sources.\"}},{\"id\":\"Ym_Om7n502\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"W5T3gXRqdh\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>B2B-focused demand-side platform.\u003C/b> The DSP is built specifically for professional audiences and business inventory, with account-level data baked into targeting logic rather than bolted on after the fact.\",\"\u003Cb>Bidstream plus first-party data for account identification.\u003C/b> Uses real-time auction data to identify which publisher sites accounts are actively visiting, combined with Demandbase’s own firmographic and intent layers.\",\"\u003Cb>Account advertising, sales intelligence, and orchestration from one system.\u003C/b> ABM campaigns, account scoring, and sales workflows can run from the same platform without separate point solutions, which reduces the data sync complexity that comes with running multiple tools.\"]}},{\"id\":\"kGjhoRpmt4\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing: \u003C/b>Custom pricing.\"}},{\"id\":\"qBUDqIpZzP\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Large enterprises with dedicated ABM operations teams, existing relationships with account data vendors, and budgets that can support both platform licensing and significant managed ad spend.\"}},{\"id\":\"UO-IpS-w8c\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations: \u003C/b>Account-level targeting only. No contact-level precision. Steep implementation curve, with configuration typically taking weeks and ongoing segment maintenance required. Attribution is account-level, not individual-level.\"}},{\"id\":\"5fUjabGi6Q\",\"type\":\"header\",\"data\":{\"text\":\"3. 6sense Revenue AI — Best for predictive account prioritization\",\"level\":2}},{\"id\":\"Sysjl7xL6Z\",\"type\":\"paragraph\",\"data\":{\"text\":\"6sense uses machine learning to predict which accounts in your total addressable market are in-market before they’ve raised their hand, then helps marketing and sales teams orchestrate programs to reach those accounts at the right moment. Advertising execution is one component of a broader account orchestration platform.\"}},{\"id\":\"-nm39ZCTr4\",\"type\":\"paragraph\",\"data\":{\"text\":\"6sense blends its proprietary Signalverse intent data with third-party providers including Bombora and G2 to surface accounts showing early buying signals, then provides workflow tools to coordinate outreach across paid ads, email, and sales sequences. Predictive models train on patterns from your own historical won deals and apply that learning to identify similar accounts in your full TAM.\"}},{\"id\":\"2ZUKKVZSZw\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"dQfbcusDvH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Predictive AI for account scoring. \u003C/b>Builds in-market scores from win patterns in your historical CRM data and applies them to your full addressable market. Surfaces accounts that haven’t engaged yet but fit the behavioral profile of accounts that eventually converted.\",\"\u003Cb>Signalverse intent data aggregation. \u003C/b>Combines third-party intent signals from web activity, Bombora, G2, and others with job change signals, funding events, and technographic changes. Covers multiple buying signals beyond just web behavior.\",\"\u003Cb>80+ segmentation filters for account audiences.\u003C/b> Granular firmographic and behavioral segmentation lets teams build precise, automatically-refreshed ICP segments without manual list management.\"]}},{\"id\":\"cfz_QFT_DL\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing:\u003C/b> Custom pricing.\"}},{\"id\":\"aCY0fe8c_N\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for: \u003C/b>Mid-market and enterprise teams focused on account prioritization who want predictive AI to surface in-market accounts they haven’t identified yet, and are prepared for the implementation investment.\"}},{\"id\":\"cWjmuQpHHM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations:\u003C/b> Implementation typically takes three or more months before predictive models are calibrated to your data. Requires dedicated ops to maintain segments and intent models over time. Account-level intent only. Companies with limited historical win data get less value from predictive scoring until that data accumulates.\"}},{\"id\":\"JWOXvCdZeQ\",\"type\":\"header\",\"data\":{\"text\":\"4. AdRoll ABM (formerly RollWorks) — Best for account-based advertising without heavy ops\",\"level\":2}},{\"id\":\"wigHbRjPHk\",\"type\":\"paragraph\",\"data\":{\"text\":\"AdRoll ABM is built for teams that want to run account-based advertising programs without a dedicated ABM operations hire. It combines account-level targeting, retargeting of site visitors from target accounts, and fit-and-intent scoring in a setup that can be running within days of signing.\"}},{\"id\":\"QNsE7ehB2N\",\"type\":\"paragraph\",\"data\":{\"text\":\"AdRoll ABM uses cookie and IP-based targeting to identify and retarget website visitors from target accounts, combined with account-level intent data from Bombora and G2 to prioritize which accounts are in-market. Ad delivery covers programmatic display, LinkedIn, and other social channels.\"}},{\"id\":\"CWokqkVJxc\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"wyocPZkabb\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Faster to activate than enterprise alternatives.\u003C/b> G2 reviewers frequently cite ease of implementation compared to Demandbase and 6sense. Most teams get their first campaign running within a week of onboarding.\",\"\u003Cb>Built-in account fit and intent scoring. \u003C/b>Combines \u003Ca href=\\\"https://www.influ2.com/blog/bombora-intent-data\\\" target=\\\"_blank\\\">Bombora\u003C/a> and \u003Ca href=\\\"https://www.influ2.com/blog/g2-intent-data\\\" target=\\\"_blank\\\">G2 intent data\u003C/a> with your own CRM data to score accounts by both fit and intent simultaneously, without a separate intent data vendor contract.\",\"\u003Cb>Automated retargeting from account lists. \u003C/b>When contacts from target accounts visit your site, AdRoll automatically serves them ads across its display network. Audience updates happen without manual list management.\",\"\u003Cb>Multi-channel ad management.\u003C/b> Display, LinkedIn, and other social from one interface, rather than running separate campaigns in separate dashboards.\"]}},{\"id\":\"tPA3SVRoUK\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing: \u003C/b>Custom.\"}},{\"id\":\"V2w2uywipo\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Growth-stage and mid-market teams getting started with account-based advertising, teams without a dedicated ABM ops hire, or companies looking for a lighter alternative before graduating to enterprise platforms.\"}},{\"id\":\"aCl2wC5Ims\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations:\u003C/b> Account-level targeting only. No contact-level precision. Relies on cookies and IP targeting. Lighter AI and predictive capabilities than 6sense. Attribution is activity-based rather than pipeline-influenced.\"}},{\"id\":\"9Frm-b8OS2\",\"type\":\"header\",\"data\":{\"text\":\"5. Madison Logic — Best for content syndication\",\"level\":2}},{\"id\":\"uaHc0xGVg_\",\"type\":\"paragraph\",\"data\":{\"text\":\"Madison Logic combines content syndication, display advertising, and connected TV into one managed ABM activation platform, with a proprietary intent data layer built from its own publisher network. Its channel mix is different from the other platforms on this list: content syndication, where your gated assets and thought leadership get placed in front of buyers at target accounts through a B2B publisher network, is the channel other platforms don’t offer.\"}},{\"id\":\"4DhhIQ29aD\",\"type\":\"paragraph\",\"data\":{\"text\":\"Madison Logic uses its ML Insights intent data layer, which combines signals from its own content syndication network with third-party B2B intent data, to identify and prioritize in-market accounts. Campaigns then run across three channels: content syndication, programmatic display, and CTV. The platform operates primarily as a managed service rather than self-serve.\"}},{\"id\":\"tnWUKAl59d\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"XRSWQQxupR\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>ML Insights proprietary intent data.\u003C/b> Combines intent signals from Madison Logic’s own content syndication network with third-party B2B intent sources to build account intent scores. G2 reviewers note this as a differentiator over platforms that rely entirely on third-party data providers.\",\"\u003Cb>Content syndication as a distinct ad channel.\u003C/b> In addition to display and CTV, Madison Logic places your content directly in front of buyers at target accounts through a B2B publisher network. This reaches buyers in active research mode, not just while they’re browsing.\",\"\u003Cb>Multi-touch attribution across channels.\u003C/b> The platform tracks account engagement across content syndication, display, and CTV in a unified view, connecting touchpoints across all three channels.\"]}},{\"id\":\"hCLnc2PlTx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing: \u003C/b>Custom pricing. \"}},{\"id\":\"c2gJC6Ok1W\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Teams running content-led ABM programs who want to reach in-market buyers through content syndication, or teams looking to add CTV to an existing ABM advertising mix alongside display.\"}},{\"id\":\"_H38MTunjG\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations:\u003C/b> Primarily managed service rather than self-serve. G2 reviewers note that some features require demo walkthroughs to use effectively, and the platform works best with support from the Madison Logic team. Content syndication performance can be harder to isolate from display in attribution reporting.\"}},{\"id\":\"ZcyEpF1BLf\",\"type\":\"header\",\"data\":{\"text\":\"6. N.Rich — Best for mid-market account-based advertising\",\"level\":2}},{\"id\":\"r3qbZDLCr8\",\"type\":\"paragraph\",\"data\":{\"text\":\"N.Rich is an ABM advertising platform built around intent-driven account selection and programmatic display, positioned as an option for growth-stage and mid-market teams who find enterprise platforms out of reach on price or implementation complexity. G2 reviewers consistently describe it as “comparable ABM power at a startup-friendly price.”\"}},{\"id\":\"b1itQrhxml\",\"type\":\"paragraph\",\"data\":{\"text\":\"N.Rich identifies in-market accounts using a combination of first-party and third-party intent signals, then activates programmatic display campaigns to those accounts. The platform covers account selection, intent signal tracking, display advertising, and engagement reporting in one interface.\"}},{\"id\":\"mWpIwcg5G-\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>What makes it stand out:\u003C/b>\"}},{\"id\":\"UKjISyaHNk\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Intent-driven account prioritization.\u003C/b> N.Rich helps teams shift from “we’re targeting all 500 accounts on our TAM list” to “these 80 accounts are showing in-market signals right now.” G2 reviewers cite this as solving a timing problem: reaching accounts when they’re actively evaluating, not just when they happen to be on a list.\",\"\u003Cb>Accessible entry point for scale-ups.\u003C/b> G2 reviewers consistently note that N.Rich offers comparable ABM advertising capability to established enterprise platforms at a price point more accessible to startups and growth-stage companies. A head of marketing at a mid-market company wrote: “Comparable ABM power at a startup-friendly price, backed by an outstanding team.”\",\"\u003Cb>Display advertising tied to intent signals.\u003C/b> Serves programmatic display ads to target accounts based on active intent signals, with account engagement tracked and reportable.\"]}},{\"id\":\"Plv2GK5U9l\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pricing: \u003C/b>Custom pricing.\"}},{\"id\":\"UwAm9N8VGx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Best for:\u003C/b> Growth-stage and mid-market teams that need intent-driven account selection with display advertising, who find Demandbase or 6sense out of range on price or implementation burden.\"}},{\"id\":\"vy4TDLd3Sb\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Limitations: \u003C/b>Account-level targeting. No contact-level precision. G2 reviewers note that CRM sync lag can be a friction point for real-time activation. Smaller brand recognition than established enterprise platforms may require more internal justification when presenting to budget holders.\"}},{\"id\":\"V97Dpdrrlu\",\"type\":\"header\",\"data\":{\"text\":\"Tools We Considered But Didn’t Include\",\"level\":2}},{\"id\":\"e9Bbny98IK\",\"type\":\"header\",\"data\":{\"text\":\"LinkedIn Matched Audiences\",\"level\":3}},{\"id\":\"NT0O0Y078_\",\"type\":\"paragraph\",\"data\":{\"text\":\"LinkedIn’s native ABM targeting lets you build account and contact-based audiences directly in LinkedIn’s ad platform. It’s a channel worth using regardless of which platform you pick, and several platforms on this list activate ads through LinkedIn as part of a broader mix. It didn’t make the list as a standalone platform because it covers only one channel. Teams that need to reach buying committees across display, Google, Facebook, and LinkedIn from one interface will need a dedicated platform rather than LinkedIn alone.\"}},{\"id\":\"IUskdo67rb\",\"type\":\"header\",\"data\":{\"text\":\"Terminus\",\"level\":3}},{\"id\":\"XlhzkzGNRa\",\"type\":\"paragraph\",\"data\":{\"text\":\"Terminus was a dedicated account-based advertising platform that pioneered the category. It was acquired and merged into DemandScience in 2023 and is no longer sold as a standalone product.\"}},{\"id\":\"HK9VNy4I3D\",\"type\":\"header\",\"data\":{\"text\":\"Bombora\",\"level\":3}},{\"id\":\"lwlVmXKGD6\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bombora is a leading B2B intent data provider whose co-op intent data powers several platforms on this list, including Demandbase and AdRoll ABM. It’s a data source, not an advertising platform. If you want standalone intent data to layer into an existing ad platform, Bombora is worth evaluating separately, but you’d still need a separate platform for actual ad activation.\"}},{\"id\":\"Noro5E08e4\",\"type\":\"header\",\"data\":{\"text\":\"How to Choose the Right Account-Based Advertising Platform\",\"level\":2}},{\"id\":\"-K4M11EPqQ\",\"type\":\"paragraph\",\"data\":{\"text\":\"The right choice depends on where you are in your ABM maturity and what your sales team actually needs from the data you produce. A few questions worth answering before you decide:\"}},{\"id\":\"rAcF45Cbyb\",\"type\":\"header\",\"data\":{\"text\":\"Do you need contact-level or account-level targeting? \",\"level\":3}},{\"id\":\"5km7Vuxuzv\",\"type\":\"paragraph\",\"data\":{\"text\":\"Most platforms on this list target accounts, meaning you’re reaching someone at Acme but not necessarily the specific person who’ll champion the deal internally. If your sales team needs to know which individual is engaging with ads, or if you’re running programs across a buying committee and need each stakeholder to see messaging relevant to their role, \u003Ca href=\\\"https://www.influ2.com/blog/moving-to-contact-level-abm\\\">contact-level platforms like Influ2\u003C/a> are the meaningful distinction here.\"}},{\"id\":\"TWAGq0xxhm\",\"type\":\"header\",\"data\":{\"text\":\"What’s your implementation capacity? \",\"level\":3}},{\"id\":\"pnRdNluyNZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"Demandbase and 6sense are feature-rich but require dedicated ops investment before they deliver value. Most teams need three to six months before predictive models are calibrated and running well. AdRoll ABM and N.Rich activate faster. Influ2 and Madison Logic fall in the middle: more depth than AdRoll ABM, but without the 6-month implementation runway.\"}},{\"id\":\"Jb07RKhXyO\",\"type\":\"header\",\"data\":{\"text\":\"Which channels must you cover to reach your buyers? \",\"level\":3}},{\"id\":\"KAFY9wOOwY\",\"type\":\"paragraph\",\"data\":{\"text\":\"If your buyers live on LinkedIn and nowhere else, LinkedIn’s native targeting may be sufficient. If you need to reach them across display, Google, Facebook, and social simultaneously without managing separate campaigns across separate platforms, you need a platform with a real DSP. Influ2, Demandbase, and AdRoll ABM all support multi-channel activation from one interface. Madison Logic covers content syndication, display, and CTV.\"}},{\"id\":\"t-dkDr7XAa\",\"type\":\"header\",\"data\":{\"text\":\"What intent signals will your sales team actually act on? \",\"level\":3}},{\"id\":\"kfo7r3vYXD\",\"type\":\"paragraph\",\"data\":{\"text\":\"Intent platforms surface different types of signals. Some track what accounts search for and read. Others rely on bidstream and IP data to infer account activity. Influ2 tracks what specific named contacts are doing across four signal types through Audienscope, which gives sales reps a specific reason to pick up the phone: “This person searched for X three times this week.” The signal type that matters most depends on how your sales team sells and what behaviors are leading indicators for your specific buyers.\"}},{\"id\":\"gX2osCLH6v\",\"type\":\"header\",\"data\":{\"text\":\"How important is revenue influence and attribution to your team? \",\"level\":3}},{\"id\":\"3PTCP-7qgg\",\"type\":\"paragraph\",\"data\":{\"text\":\"If you need to show that specific ad engagements influenced specific deals, that requires \u003Ca href=\\\"https://www.influ2.com/blog/account-based-marketing-attribution\\\">attribution baked into the platform\u003C/a> at the appropriate level of granularity. Influ2 does this at the contact level. Demandbase does it at the account level. AdRoll ABM, N.Rich, and Madison Logic provide engagement data with lighter pipeline attribution. Make sure the reporting your platform produces is the reporting your finance team and sales leadership will find credible.\"}},{\"id\":\"WHZm6U7ysR\",\"type\":\"header\",\"data\":{\"text\":\"Frequently Asked Questions\",\"level\":2}},{\"id\":\"rCSrJgt3vM\",\"type\":\"header\",\"data\":{\"text\":\"What is the best account-based advertising platform in 2026?\",\"level\":3}},{\"id\":\"1Bn61U8lXo\",\"type\":\"paragraph\",\"data\":{\"text\":\"The best platform depends on targeting needs and team size. Influ2 is the strongest choice for teams that need contact-level precision and want to prove pipeline influence down to the named individual. Demandbase and 6sense are more commonly deployed at companies running traditional account-level programs with dedicated ABM ops. AdRoll ABM and N.Rich are more accessible for growth-stage teams getting started. Madison Logic fits teams running content-led programs with a content syndication component.\"}},{\"id\":\"8R44VLukhw\",\"type\":\"header\",\"data\":{\"text\":\"What is account-based advertising?\",\"level\":3}},{\"id\":\"TTeE-d307C\",\"type\":\"paragraph\",\"data\":{\"text\":\"Account-based advertising is the practice of serving targeted paid ads to specific companies or contacts that a team has already identified as high-fit prospects. Instead of running ads to a broad audience and hoping some of them are in the target market, the accounts or contacts are pre-defined, and success is measured by engagement from those specific accounts rather than aggregate impressions or click-through rates. It’s one component of a broader ABM program that also includes sales coordination, content personalization, and revenue tracking.\"}},{\"id\":\"Iny9_j9jHQ\",\"type\":\"header\",\"data\":{\"text\":\"What’s the difference between account-level and contact-level ABM advertising?\",\"level\":3}},{\"id\":\"caeYRSKdbb\",\"type\":\"paragraph\",\"data\":{\"text\":\"Account-level ABM advertising targets all employees at a defined company. You know that someone at Acme engaged, but not who. Contact-level ABM advertising targets specific named individuals. You know that Claire in procurement at Acme searched for relevant keywords on Google, read a third-party article about your category, and clicked your LinkedIn ad. Contact-level advertising enables more precise messaging by buyer role, more accurate attribution down to the individual, and tighter coordination between marketing and sales around the same named person.\"}},{\"id\":\"NsrmeFrGNI\",\"type\":\"header\",\"data\":{\"text\":\"How much does account-based advertising software cost?\",\"level\":3}},{\"id\":\"DDbXfa1orn\",\"type\":\"paragraph\",\"data\":{\"text\":\"Pricing varies significantly by platform and program scope. According to sources, AdRoll ABM starts around $1,750/month for smaller programs. Enterprise platforms like Demandbase and 6sense typically range from $25,000 to $100,000+/year. Influ2, Madison Logic, and N.Rich are custom-priced and require a demo to get a quote. Budget for both platform licensing and the ad spend running through the platform, which can be substantial at scale. Teams running serious ABM programs typically also need at least one person dedicated to managing the platform and the campaigns.\"}},{\"id\":\"W5_9x0yGzF\",\"type\":\"header\",\"data\":{\"text\":\"Can account-based advertising platforms integrate with my CRM?\",\"level\":3}},{\"id\":\"ESGLMlkGTM\",\"type\":\"paragraph\",\"data\":{\"text\":\"Yes, all the platforms on this list offer CRM integrations, typically with Salesforce and HubSpot as the primary supported systems. The quality and depth of that integration varies. Influ2’s Cohort Builder syncs directly with CRM data to keep contact audiences updated as deal stages and contact statuses change. Demandbase and 6sense both offer deep CRM integrations that surface account scores and intent data directly in Salesforce. AdRoll ABM and N.Rich sync contact lists and engagement data back to CRM. For any of these platforms, a clean CRM is the prerequisite. The platform is only as useful as the contact and account data it has to work with.\"}},{\"id\":\"4ncMLvp2nO\",\"type\":\"header\",\"data\":{\"text\":\"What’s the difference between account-based advertising and general programmatic advertising?\",\"level\":3}},{\"id\":\"yM2kvhEFIR\",\"type\":\"paragraph\",\"data\":{\"text\":\"General programmatic advertising targets audiences by demographic, behavioral, and contextual criteria across a broad network, without specifying which companies or contacts should see the ads. Account-based advertising targets a pre-defined list of specific companies or contacts, regardless of whether they happen to match a demographic profile. The difference is intentionality: in ABM advertising, you’ve already decided who you want to reach before you serve a single impression, and you measure success by penetration into those specific accounts rather than aggregate reach or conversions from unknown audiences.\"}},{\"id\":\"a3J4nw-pi3\",\"type\":\"header\",\"data\":{\"text\":\"Wrapping Up\",\"level\":2}},{\"id\":\"uQ0QDbm57B\",\"type\":\"paragraph\",\"data\":{\"text\":\"Any account-based advertising tool is going to be an investment, so it's important to evaluate your options wisely. The interest is full of stories of people who got into expensive long-term contracts with a platform, only to regret it after a few months.\"}},{\"id\":\"7FezWNNrdS\",\"type\":\"paragraph\",\"data\":{\"text\":\"If you want the most precise account-based advertising platform that shows you exactly who's being targeted, what they saw, and when they engaged, then ties it all to pipeline and revenue, \u003Ca href=\\\"https://www.influ2.com/product/contact-level-ads\\\" target=\\\"_blank\\\">Influ2 is worth a closer look\u003C/a>.\"}}],\"version\":\"2.31.0\"}","best-account-based-advertising-platforms","2026-04-08T19:37:43.407Z","2026-04-08T19:28:03.774Z","2026-04-08",{"id":1412,"documentId":1919,"name":1920,"title":1921,"bio":1922,"portrait":1923},"fstgvmx68z19zmawema8ugr0","Dominique Jackson","Content Marketing Manager at Influ2","{\"time\":1732217654436,\"blocks\":[{\"id\":\"H3lE4U4dRP\",\"type\":\"paragraph\",\"data\":{\"text\":\"Dominique Jackson is a Content Marketer Manager at Influ2. 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