How a Global IT Consulting Firm Uses Influ2 as Their "Secret Weapon" for Contact-Level Advertising

Some of the most sophisticated marketing teams don’t want the competition to know what’s driving their success.

One global IT consulting firm, trusted by the world’s top tech and Fortune 500 innovators, needed a way to prove and improve their marketing impact at the individual level.

They found the answer in Influ2.

The company had previously invested in a well-known ABM platform, but it wasn’t enough. Leadership wanted more transparency and precision. Despite broad account-level targeting, they lacked visibility into who within those accounts was actually engaging.

Campaigns would show impressions and clicks, but the insights stopped there, leaving Marketing unsure if they were reaching the right decision-makers and Sales without meaningful data to follow up. Attribution was murky, personalization was limited, and the disconnect between marketing efforts and sales execution grew more frustrating over time.

Leadership began to question the ROI of their ABM investments and pushed the team to find a solution that could offer contact-level clarity and tighter alignment across the funnel.

“They wanted to know who they were going after—and we couldn’t answer that question,” says the Director of Marketing at a Global IT Consulting Firm. “That’s what led us to Influ2.”

Despite running campaigns to target accounts, the marketing team couldn’t identify which specific people were engaging. Sales wanted more actionable insights. Leadership wanted proof. 

And the marketing team wanted to finally bridge the gap between engagement and revenue.

Influ2 became central to their demand generation and sales activation strategy even before they became a customer.

“Influ2 used their own platform to sell us. They started targeting my boss, who asked me to check it out. After a demo, the detailed metrics showing exactly who at our company they were reaching proved it worked.” 

The platform replaced their previous account-level ambiguity with precision targeting and actionable engagement signals.

Once onboarded, Influ2 provided the team with clear visibility into ad engagement at the individual level, including a standout moment when a Fortune 500 CEO referenced a live Influ2-served ad during a client dinner.

“That’s when we knew we had a winner.”

Buying Group Targeting

Using contacts from their CRM, the team created hyper-specific Influ2 ad sets tailored by title, function, and segment. Instead of relying on account intent alone, they prioritized known decision-makers and influencers to ensure their campaigns reached the right people within target accounts.

Real-Time Sales Alerts & Follow-Up Process

When contacts engaged with ads, Influ2 triggered real-time alerts, which flowed to SDRs and sellers through email and Salesforce. The team built a tight internal playbook around these signals: reps were expected to follow up within hours using outreach that reflected the ad the contact had seen.

“A click is when the follow-up begins. Influ2 tells us exactly when someone engages, and our team acts fast.”

This real-time visibility led to smarter, more relevant outreach and better coordination between Sales and Marketing. With match rates over 40%, hundreds of clicks, and thousands of impressions per campaign, Influ2 consistently delivered both insight and impact. 

In enterprise sales, clarity and coordination are everything. This customer ditched guesswork for precision—turning contact-level insights into smarter campaigns, faster follow-up, and tighter alignment between Marketing and Sales.

Here’s how Influ2 helped make it happen:

• Contact-level visibility → Identify exactly who is engaging, not just which accounts
• Faster sales follow-up → Real-time alerts lead to immediate, personalized outreach
• Stronger pipeline impact → Influ2 campaigns have influenced millions in pipeline and consistently outperform cold outreach
• Aligned sales and marketing → Shared data and coordinated workflows connect campaigns directly to revenue
• Proven ROI → Clear attribution builds executive trust and validates marketing’s impact

With Influ2, they achieved powerful results:

• Nearly 1 in 7 decision-makers clicked directly on targeted ads
• $42.7M in influenced wins in just 7 months
• 51x ROI, $51 return for every $1 spent on Influ2 ads

"My heart would break if we didn’t have Influ2. Without it, we’d be stuck with the basics like calls, emails, and generic account-level targeting. But that’s just not enough. We need smarter, more precise ways to reach the people who matter most," says the Director of Marketing at the Global IT Consulting Firm.

This global IT consulting firm is a trusted partner to many organizations, including Fortune 500 enterprises. It helps clients modernize operations, enhance agility, and position themselves for long-term success in a rapidly evolving digital landscape.