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Instead of relying on account intent alone, they prioritized known decision-makers and influencers to ensure their campaigns reached the right people within target accounts.\"}},{\"id\":\"uUG2P5-lEq\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Real-Time Sales Alerts & Follow-Up Process\u003C/b>\"}},{\"id\":\"xu3YjEiMXM\",\"type\":\"paragraph\",\"data\":{\"text\":\"When contacts engaged with ads, \u003Cb>Influ2 triggered real-time alerts\u003C/b>, which flowed to SDRs and sellers through email and Salesforce. The team built a tight internal playbook around these signals: reps were expected to follow up within hours using outreach that reflected the ad the contact had seen.\"}},{\"id\":\"aGZd4yjnbm\",\"type\":\"paragraph\",\"data\":{\"text\":\"“A click is when the follow-up begins. 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With \u003Cb>match rates over 40%, hundreds of clicks\u003C/b>, and \u003Cb>thousands of impressions per campaign\u003C/b>, Influ2 consistently delivered both insight and impact. \"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"8vNFdNc_zW\",\"type\":\"paragraph\",\"data\":{\"text\":\"In enterprise sales, clarity and coordination are everything. This customer ditched guesswork for precision—turning contact-level insights into smarter campaigns, faster follow-up, and tighter alignment between Marketing and Sales.\"}},{\"id\":\"MyNhPCtA4F\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2173,\"name\":\"Perficient-IMG04.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1324,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Perficient_IMG_04_3c7c61c190/large_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"large_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"large_Perficient-IMG04.png\",\"path\":null,\"size\":41.97,\"width\":1000,\"height\":348,\"sizeInBytes\":41970},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Perficient_IMG_04_3c7c61c190/small_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"small_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"small_Perficient-IMG04.png\",\"path\":null,\"size\":18.26,\"width\":500,\"height\":174,\"sizeInBytes\":18257},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Perficient_IMG_04_3c7c61c190/medium_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"medium_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"medium_Perficient-IMG04.png\",\"path\":null,\"size\":29.34,\"width\":750,\"height\":261,\"sizeInBytes\":29342},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Perficient_IMG_04_3c7c61c190/thumbnail_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"thumbnail_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"thumbnail_Perficient-IMG04.png\",\"path\":null,\"size\":7.49,\"width\":245,\"height\":85,\"sizeInBytes\":7486}},\"hash\":\"Perficient_IMG_04_3c7c61c190\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":34.93,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Perficient_IMG_04_3c7c61c190/Perficient_IMG_04_3c7c61c190.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-18T16:17:14.341Z\",\"updatedAt\":\"2025-08-18T16:17:14.341Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"bwCDacBDb0\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how Influ2 helped make it happen:\"}},{\"id\":\"SFme50duQK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Contact-level visibility\u003C/b> → Identify exactly who is engaging, not just which accounts\",\"\u003Cb>\u003Cb>Faster sales follow-up\u003C/b> \u003C/b>→ Real-time alerts lead to immediate, personalized outreach\",\"\u003Cb>\u003Cb>Stronger pipeline impact\u003C/b>\u003C/b> → Influ2 campaigns have influenced millions in pipeline and consistently outperform cold outreach\",\"\u003Cb>Aligned sales and marketing\u003C/b> → Shared data and coordinated workflows connect campaigns directly to revenue\",\"\u003Cb>Proven ROI\u003C/b> → Clear attribution builds executive trust and validates marketing’s impact\"]}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"T5DpoGFelj\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, they achieved powerful results:\"}},{\"id\":\"q-Kn1HCTnO\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2169,\"name\":\"Perficient-IMG03.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1360,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Perficient_IMG_03_71f7f2e189/large_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"large_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"large_Perficient-IMG03.png\",\"path\":null,\"size\":42.69,\"width\":1000,\"height\":358,\"sizeInBytes\":42694},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Perficient_IMG_03_71f7f2e189/small_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"small_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"small_Perficient-IMG03.png\",\"path\":null,\"size\":17.79,\"width\":500,\"height\":179,\"sizeInBytes\":17789},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Perficient_IMG_03_71f7f2e189/medium_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"medium_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"medium_Perficient-IMG03.png\",\"path\":null,\"size\":29.68,\"width\":750,\"height\":268,\"sizeInBytes\":29682},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Perficient_IMG_03_71f7f2e189/thumbnail_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"thumbnail_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"thumbnail_Perficient-IMG03.png\",\"path\":null,\"size\":6.9,\"width\":245,\"height\":88,\"sizeInBytes\":6900}},\"hash\":\"Perficient_IMG_03_71f7f2e189\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":55.32,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Perficient_IMG_03_71f7f2e189/Perficient_IMG_03_71f7f2e189.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-18T16:13:27.007Z\",\"updatedAt\":\"2025-08-18T16:13:27.007Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"9wbyjHO-eS\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Nearly\u003Cb> 1 in 7 decision-makers clicked \u003C/b>directly on targeted ads\",\"\u003Cb>$42.7M in influenced wins \u003C/b>in just\u003Cb> 7 months\u003C/b>\",\"51x ROI, \u003Cb>$51 return for every $1 spent \u003C/b>on Influ2 ads\"]}},{\"id\":\"1sIGkHXXq3\",\"type\":\"paragraph\",\"data\":{\"text\":\"\\\"\u003Cb>My heart would break if we didn’t have Influ2\u003C/b>. Without it, we’d be stuck with the basics like calls, emails, and generic account-level targeting. But that’s just not enough. We need smarter, more precise ways to reach the people who matter most,\\\" says the Director of Marketing at the Global IT Consulting Firm.\"}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About the Customer\",\"level\":2}},{\"id\":\"C68p4TnLIX\",\"type\":\"paragraph\",\"data\":{\"text\":\"This global IT consulting firm is a trusted partner to many organizations, including Fortune 500 enterprises. It helps clients modernize operations, enhance agility, and position themselves for long-term success in a rapidly evolving digital landscape.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-09-11T16:14:13.274Z","2025-08-20T15:40:07.764Z","2025-07-31T19:55:36.610Z","{\"time\":1755534186250,\"blocks\":[{\"id\":\"DPePwINLth\",\"type\":\"paragraph\",\"data\":{\"text\":\"They’ve redefined their demand generation strategy with Influ2, \u003Cb>replacing account-level ambiguity with contact-level precision\u003C/b> to engage the right decision-makers. By aligning sales and marketing with real-time engagement signals, they accelerated follow-up, strengthened pipeline influence, and validated marketing’s impact at the executive level. In just seven months, they influenced $42.7M in wins, achieved a \u003Cb>51x ROI\u003C/b>, and drove nearly 1 in 7 decision-makers to click directly on targeted ads. Today, \u003Cb>Influ2 is their “secret weapon,”\u003C/b> powering smarter outreach, measurable results, and a competitive edge they don’t want rivals to know about.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-20","ff1ggod1oe3mu31fo3ryqkfo",{"id":201,"metaTitle":202,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":203},456,"Global IT Firm’s Secret Weapon: Influ2 Contact-Level Ads",false,{"id":205,"title":206,"description":207,"linkedin_url":15,"image":15,"avatar":208},1097,"Anonymous","Director of Marketing at Global IT Consulting Firm",{"id":209,"name":210,"alternativeText":15,"caption":15,"width":211,"height":212,"formats":213,"hash":228,"ext":20,"mime":23,"size":229,"url":230,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":231,"updatedAt":231,"documentId":232,"publishedAt":233},2063,"Screenshot 2025-07-31 at 3.39.10 PM.png",572,552,{"small":214,"thumbnail":221},{"ext":20,"url":215,"hash":216,"mime":23,"name":217,"path":15,"size":218,"width":27,"height":219,"sizeInBytes":220},"https://storage.googleapis.com/influ2-lobby-2/small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f","small_Screenshot 2025-07-31 at 3.39.10 PM.png",118.09,483,118085,{"ext":20,"url":222,"hash":223,"mime":23,"name":224,"path":15,"size":225,"width":226,"height":43,"sizeInBytes":227},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f","thumbnail_Screenshot 2025-07-31 at 3.39.10 PM.png",13.52,162,13522,"Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f",25.73,"https://storage.googleapis.com/influ2-lobby-2/Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","2025-07-31T19:39:38.453Z","i5avjx1zkorbxzc4kwa2jdp6","2026-02-02T17:13:34.842Z",{"id":235,"name":236,"alternativeText":15,"caption":15,"width":237,"height":238,"formats":239,"hash":255,"ext":20,"mime":23,"size":256,"url":257,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":258,"updatedAt":258,"documentId":259,"publishedAt":233},2174,"Case Study Logos.png",507,80,{"small":240,"thumbnail":247},{"ext":20,"url":241,"hash":242,"mime":23,"name":243,"path":15,"size":244,"width":27,"height":245,"sizeInBytes":246},"https://storage.googleapis.com/influ2-lobby-2/small_Case_Study_Logos_06d13b6d7a/small_Case_Study_Logos_06d13b6d7a.png","small_Case_Study_Logos_06d13b6d7a","small_Case Study Logos.png",3.45,79,3452,{"ext":20,"url":248,"hash":249,"mime":23,"name":250,"path":15,"size":251,"width":252,"height":253,"sizeInBytes":254},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Case_Study_Logos_06d13b6d7a/thumbnail_Case_Study_Logos_06d13b6d7a.png","thumbnail_Case_Study_Logos_06d13b6d7a","thumbnail_Case Study Logos.png",1.58,245,39,1579,"Case_Study_Logos_06d13b6d7a",1.09,"https://storage.googleapis.com/influ2-lobby-2/Case_Study_Logos_06d13b6d7a/Case_Study_Logos_06d13b6d7a.png","2025-08-20T15:37:49.074Z","nipkzi79hq5h2lpfyswruyy9",{"id":261,"title":262,"slug":263,"description":15,"content":264,"createdAt":194,"updatedAt":265,"publishedAt":266,"headline":15,"conclusion":267,"orderDate":268,"documentId":269,"seo":270,"featuring":273,"companyLogo":333},20,"How Bonterra Used Contact-Level Ads to Drive Sales Alignment and 2x Win Rates","bonterra","{\"time\":1756296885096,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"\\\"Contact-level advertising is 100% the future of ABM. Once we saw the demo, it was clear this was a gap in our tech stack.\\\"\",\"caption\":\"Justin Lopez, ABM Manager at Bonterra\",\"alignment\":\"left\"}},{\"id\":\"U-9GypdUhK\",\"type\":\"paragraph\",\"data\":{\"text\":\"Smaller teams. Bigger goals. Bonterra’s ABM team was under pressure to prove marketing impact, accelerate pipeline, and keep Sales tightly aligned—all while supporting a mission-driven organization serving the public good. \"}},{\"id\":\"NTSKes2aMs\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra made the shift to contact-level advertising, giving its team the ability to reach real decision-makers, deliver timely buyer signals, and execute full-funnel campaigns that drive measurable outcomes across Sales and Marketing.\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"przxRAmRrd\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.bonterratech.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Bonterra\u003C/a> is a leading social good software company serving nonprofits, corporations, and public agencies. Bonterra needed a way to prioritize the right prospects, prove influence, and enable sales to move quickly.\"}},{\"id\":\"KZP1j2rB8A\",\"type\":\"paragraph\",\"data\":{\"text\":\"Before Influ2, Bonterra’s ABM team struggled to answer a fundamental question: \u003Ci>Are we reaching our buyers?\u003C/i>\"}},{\"id\":\"DlsV4h5RsT\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra's targeting served ads at the account-level, and while web traffic rolled in, there was no clear way to measure if the right people (the actual decision-makers) were engaging. \"}},{\"id\":\"Rk8KNsxuKs\",\"type\":\"paragraph\",\"data\":{\"text\":\"“What kept me up at night before Influ2 was not being able to confidently say to leadership that we were reaching our decision-makers.” — Justin Lopez, ABM Manager at Bonterra \"}},{\"id\":\"zWH15v1-Vm\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2113,\"name\":\"Bonterra-IMG12 (2).png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1772,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_12_2_75c637e92b/large_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"large_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":379.45,\"width\":1000,\"height\":466,\"sizeInBytes\":379448},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_12_2_75c637e92b/small_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"small_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":112.9,\"width\":500,\"height\":233,\"sizeInBytes\":112895},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_12_2_75c637e92b/medium_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"medium_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":229.93,\"width\":750,\"height\":350,\"sizeInBytes\":229929},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_12_2_75c637e92b/thumbnail_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"thumbnail_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":34.01,\"width\":245,\"height\":114,\"sizeInBytes\":34007}},\"hash\":\"Bonterra_IMG_12_2_75c637e92b\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":911.26,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_12_2_75c637e92b/Bonterra_IMG_12_2_75c637e92b.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:47:57.624Z\",\"updatedAt\":\"2025-08-08T16:47:57.624Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"BTW-02XYHY\",\"type\":\"paragraph\",\"data\":{\"text\":\"The turning point came when Bonterra’s leadership noticed a hyper-personalized ad. \\\"We saw our company name on an ad—that kind of personalization immediately piqued our interest,” said Justin. “Once we saw the demo, it was clear this was a gap in our tech stack.”\"}},{\"id\":\"I7o4OZeNhp\",\"type\":\"paragraph\",\"data\":{\"text\":\"From that moment, Bonterra began building its contact-level engagement engine using Influ2.\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"N9eygSjbHy\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra moved beyond broad account targeting and built a contact-level engagement engine that focused only on actual decision-makers and key influencers. The shift made every step—from ad click to outreach—measurable, coordinated, and fast.\"}},{\"id\":\"D8AQdz9BM9\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 1: Targeting people, not just accounts\u003C/b>\"}},{\"id\":\"9myPCahKp4\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra funnels 6Sense accounts lists into Influ2 to prioritize accounts based on buying stage, then builds high-value segments with 5–15 stakeholders per account.\"}},{\"id\":\"56NE_VH9Qr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The team uses Influ2’s \u003Cb>Cohort Designer \u003C/b>to build precise audience segments from tailored account lists designed to meet specific outreach goals.\"}},{\"id\":\"LofKPJoUTI\",\"type\":\"paragraph\",\"data\":{\"text\":\"In the first half of the year, they focused on three high-value cohorts:\"}},{\"id\":\"S4pekDziLq\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Customer expansion\",\"Competitive knockout\",\"Live events\"]}},{\"id\":\"Vnb_KgAWoj\",\"type\":\"paragraph\",\"data\":{\"text\":\"Campaigns were launched with tailored messaging for each cohort, at each stage of the journey, and the data spoke for itself.\"}},{\"id\":\"UQZSuAgcP4\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2180,\"name\":\"Bonterra-IMG16.png\",\"alternativeText\":null,\"caption\":null,\"width\":4240,\"height\":2142,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_16_6d2a7aab10/large_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"large_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG16.png\",\"path\":null,\"size\":368.79,\"width\":1000,\"height\":505,\"sizeInBytes\":368794},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_16_6d2a7aab10/small_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"small_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG16.png\",\"path\":null,\"size\":125.27,\"width\":500,\"height\":253,\"sizeInBytes\":125269},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_16_6d2a7aab10/medium_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"medium_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG16.png\",\"path\":null,\"size\":232.69,\"width\":750,\"height\":379,\"sizeInBytes\":232691},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_16_6d2a7aab10/thumbnail_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"thumbnail_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG16.png\",\"path\":null,\"size\":42.46,\"width\":245,\"height\":124,\"sizeInBytes\":42455}},\"hash\":\"Bonterra_IMG_16_6d2a7aab10\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":876.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_16_6d2a7aab10/Bonterra_IMG_16_6d2a7aab10.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:11:50.407Z\",\"updatedAt\":\"2025-08-27T12:11:50.407Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"YAv_sWsjWu\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>We reached 80% of the buying committee,\u003C/b>” said Justin Lopez, ABM Manager at Bonterra. “We knew we were getting to the right people with the right message.”\"}},{\"id\":\"3KLD_PKzpX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 2: \u003C/b>\u003Cb>Campaigns that click, from first glance to closed won\u003C/b>\"}},{\"id\":\"pQT2ONG46B\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra didn’t just hit “launch” on campaigns. They built intentional, full-funnel strategies with Influ2 that turned attention into action, and clicks into pipeline. Each campaign was designed to meet prospects where they were in their journey and move them closer to a conversation with a team member. \"}},{\"id\":\"GEUnqSTd5S\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here are a few that stood out:\"}},{\"id\":\"wAwUNQy8Nb\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Customer Expansion Campaign\u003C/b>: Ran targeted campaigns to deepen relationships with existing customers. Over four months, the campaign generated nineteen influenced opportunities, including four closed-won deals.\"}},{\"id\":\"51Ir8gFFmD\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2181,\"name\":\"Bonterra-IMG13.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_13_a4100db0dc/large_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"large_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG13.png\",\"path\":null,\"size\":213.44,\"width\":1000,\"height\":409,\"sizeInBytes\":213437},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_13_a4100db0dc/small_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"small_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG13.png\",\"path\":null,\"size\":76.8,\"width\":500,\"height\":205,\"sizeInBytes\":76801},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_13_a4100db0dc/medium_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"medium_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG13.png\",\"path\":null,\"size\":139.78,\"width\":750,\"height\":307,\"sizeInBytes\":139776},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_13_a4100db0dc/thumbnail_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"thumbnail_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG13.png\",\"path\":null,\"size\":26.86,\"width\":245,\"height\":100,\"sizeInBytes\":26856}},\"hash\":\"Bonterra_IMG_13_a4100db0dc\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":314.04,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_13_a4100db0dc/Bonterra_IMG_13_a4100db0dc.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:14:24.554Z\",\"updatedAt\":\"2025-08-27T12:14:24.554Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"GVM0QlX6C_\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Competitive Knockout Campaign\u003C/b>: Built competitor-focused ads that cut through the noise and engaged hard-to-reach buyers.\"}},{\"id\":\"bHFbYBobQn\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2182,\"name\":\"Bonterra-IMG14.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_14_4dea3ee440/large_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"large_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG14.png\",\"path\":null,\"size\":141.02,\"width\":1000,\"height\":409,\"sizeInBytes\":141022},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_14_4dea3ee440/small_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"small_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG14.png\",\"path\":null,\"size\":56.74,\"width\":500,\"height\":205,\"sizeInBytes\":56744},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_14_4dea3ee440/medium_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"medium_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG14.png\",\"path\":null,\"size\":98.07,\"width\":750,\"height\":307,\"sizeInBytes\":98067},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_14_4dea3ee440/thumbnail_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"thumbnail_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG14.png\",\"path\":null,\"size\":21.62,\"width\":245,\"height\":100,\"sizeInBytes\":21621}},\"hash\":\"Bonterra_IMG_14_4dea3ee440\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":132.68,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_14_4dea3ee440/Bonterra_IMG_14_4dea3ee440.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:14:44.434Z\",\"updatedAt\":\"2025-08-27T12:14:44.434Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"-Xc6NRywUk\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Event Activation Promotion Campaigns\u003C/b>: Activated campaigns around key in-person events to boost brand awareness, drive booth visits, and extend engagement beyond the show floor.\"}},{\"id\":\"dilKtaTCG3\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2110,\"name\":\"Bonterra-IMG06.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_06_26e30f9138/large_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"large_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG06.png\",\"path\":null,\"size\":422.34,\"width\":1000,\"height\":409,\"sizeInBytes\":422342},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_06_26e30f9138/small_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"small_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG06.png\",\"path\":null,\"size\":132.15,\"width\":500,\"height\":205,\"sizeInBytes\":132151},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_06_26e30f9138/medium_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"medium_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG06.png\",\"path\":null,\"size\":261.13,\"width\":750,\"height\":307,\"sizeInBytes\":261125},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_06_26e30f9138/thumbnail_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"thumbnail_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG06.png\",\"path\":null,\"size\":41.3,\"width\":245,\"height\":100,\"sizeInBytes\":41297}},\"hash\":\"Bonterra_IMG_06_26e30f9138\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":1288.13,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_06_26e30f9138/Bonterra_IMG_06_26e30f9138.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:43:55.534Z\",\"updatedAt\":\"2025-08-08T16:43:55.534Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"lql2n6scOD\",\"type\":\"paragraph\",\"data\":{\"text\":\"“I’m going all-in on using Influ2 for events this year. We target attendee lists to boost awareness, get people to our booth, and ultimately generate more pipeline.” — Justin Lopez, ABM Manager at Bonterra\"}},{\"id\":\"zIq8ueIfPx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 3: \u003C/b>\u003Cb>Why Sales never misses a signal\u003C/b>\"}},{\"id\":\"2oaZA2e8-c\",\"type\":\"paragraph\",\"data\":{\"text\":\"Alignment is part of Bonterra’s entire ABM workflow.\"}},{\"id\":\"nF1_-AD7ZJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a contact engages with an Influ2 ad, that signal flows directly into a dedicated Slack channel monitored by Sales. They’re able to see \u003Ci>who\u003C/i> engaged and \u003Ci>what\u003C/i> they engaged with, so reps can tailor their outreach with precision. If a rep doesn’t follow up within 24 hours, Sales leadership steps in.\"}},{\"id\":\"aYzIufBzrY\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2115,\"name\":\"Bonterra-IMG12 (3).png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1324,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_12_3_ba424539a9/large_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"large_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":51.23,\"width\":1000,\"height\":348,\"sizeInBytes\":51226},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_12_3_ba424539a9/small_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"small_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":22.36,\"width\":500,\"height\":174,\"sizeInBytes\":22364},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_12_3_ba424539a9/medium_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"medium_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":35.5,\"width\":750,\"height\":261,\"sizeInBytes\":35503},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_12_3_ba424539a9/thumbnail_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"thumbnail_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":9.14,\"width\":245,\"height\":85,\"sizeInBytes\":9142}},\"hash\":\"Bonterra_IMG_12_3_ba424539a9\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":42.57,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_12_3_ba424539a9/Bonterra_IMG_12_3_ba424539a9.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:49:19.060Z\",\"updatedAt\":\"2025-08-08T16:49:19.060Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"la8FBaPEg_\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Prospects who clicked on an ad were much more likely to respond to an SDR’s outreach,” Justin shared. “That kind of engagement made a huge difference.”\"}},{\"id\":\"gez2R-9mBx\",\"type\":\"paragraph\",\"data\":{\"text\":\"Once a prospect shows meaningful engagement – defined by Bonterra as a click of an ad or viewing all ads in the ad journey – they are added into the Salesloft sequence with messaging mapped to their interactions. No cold emails. No guesswork. Just a timely, relevant follow-up that moves deals forward.\"}},{\"id\":\"0dkhM7z5-I\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 4: How alignment fueled full-funnel results\u003C/b>\"}},{\"id\":\"nm4yWR5xxp\",\"type\":\"paragraph\",\"data\":{\"text\":\"After each campaign, Bonterra's marketing team delivers a full performance review to Sales, Marketing, and senior leadership. These include:\"}},{\"id\":\"--0yMhi_vH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Influ2 ad metrics (reach, impressions, clicks)\",\"Sales follow-up data from Salesloft\",\"Handoff rates and meetings booked\"]}},{\"id\":\"i__6AOi596\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We report a \u003Cb>90–95% handoff success rate\u003C/b> directly to leadership. That level of Sales follow-through just wasn’t happening before Influ2.”\"}},{\"id\":\"-oSg0qO4YU\",\"type\":\"paragraph\",\"data\":{\"text\":\"These campaign results didn’t just influence pipeline—they influenced the business. Bonterra now uses Influ2 performance data to align quarterly ABM priorities, secure budget for future initiatives, and demonstrate cross-functional success to senior leadership.\"}},{\"id\":\"H56uG1B0lA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 helped our marketing team earn the trust and respect of Sales,” said Justin Lopez, ABM Manager at Bonterra. “I didn’t just loop Sales in—they had a seat at the table. From ad messaging to which job titles we targeted, they were involved at every step. That level of collaboration built stronger buy-in and alignment. As a result, we now have a steady stream of in-ICP prospects coming in 7 days a week.\\\"\"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"hdJKHNQCl0\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra built a connected, scalable GTM motion. Contact-level advertising gave both Sales and Marketing the clarity, confidence, and momentum to move in sync.\"}},{\"id\":\"S7fLmGodvE\",\"type\":\"paragraph\",\"data\":{\"text\":\"Now they’re scaling that success with campaigns that convert, create deeper engagement, and give both teams a clear view of what’s working.\"}},{\"id\":\"-cfYn1yEUC\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how you can apply Bonterra's playbook:\"}},{\"id\":\"p3TUPrWIwN\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Prove ROI with \u003Cb>contact-level ad engagement \u003C/b>\",\"Trigger fast follow-up\u003Cb> \u003C/b>with \u003Cb>real-time Sales alerts\u003C/b>\",\"\u003Cb>Prioritize \u003C/b>\u003Cb>the \u003Ci>right\u003C/i> buyers\u003C/b>—not just the right accounts\",\"\u003Cb>Align ad journeys to funnel stag\u003C/b>e for stronger conversions\",\"Turn top-performing ad messaging into\u003Cb> Salesloft follow-ups\u003C/b>\"]}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"qM4GFi2_ua\",\"type\":\"paragraph\",\"data\":{\"text\":\"By aligning Sales and Marketing around contact-level engagement, Bonterra unlocked measurable, repeatable success across the funnel.\"}},{\"id\":\"w4Li0XN9PS\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 isn’t just a marketing tool,” said Justin Lopez, ABM Manager at Bonterra. “It’s how we get Sales in front of decision-makers who actually want to talk.”\"}},{\"id\":\"3_yftXGgl0\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2111,\"name\":\"Bonterra-IMG09.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2328,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_09_db2f929209/large_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"large_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG09.png\",\"path\":null,\"size\":72.68,\"width\":1000,\"height\":613,\"sizeInBytes\":72683},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_09_db2f929209/small_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"small_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG09.png\",\"path\":null,\"size\":29.91,\"width\":500,\"height\":306,\"sizeInBytes\":29906},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_09_db2f929209/medium_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"medium_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG09.png\",\"path\":null,\"size\":50.5,\"width\":750,\"height\":459,\"sizeInBytes\":50501},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_09_db2f929209/thumbnail_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"thumbnail_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG09.png\",\"path\":null,\"size\":11.56,\"width\":245,\"height\":150,\"sizeInBytes\":11557}},\"hash\":\"Bonterra_IMG_09_db2f929209\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":93.38,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_09_db2f929209/Bonterra_IMG_09_db2f929209.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:44:38.154Z\",\"updatedAt\":\"2025-08-08T16:44:38.154Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"chn-WPaRDl\",\"type\":\"paragraph\",\"data\":{\"text\":\"And the numbers back it up:\"}},{\"id\":\"PfDuGdaS10\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>91% sales-marketing handoff rate\u003C/b>\",\"\u003Cb>80% of buying committees reached\u003C/b>\",\"\u003Cb>39.7% increase in opportunity conversion rate\u003C/b>\",\"\u003Cb>2x higher win rate\u003C/b> compared to cold outreach\",\"\u003Cb>2.5x increase in deal value\u003C/b>\",\"907% ROI, \u003Cb>$9 return for every $1 spent \u003C/b>on Influ2 ads\"]}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About Bonterra\",\"level\":2}},{\"id\":\"bCU0NbBYl8\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2106,\"name\":\"Bonterra-IMG11.png\",\"alternativeText\":null,\"caption\":null,\"width\":4596,\"height\":2572,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_11_e3c36bb2e5/large_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"large_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG11.png\",\"path\":null,\"size\":128.15,\"width\":1000,\"height\":560,\"sizeInBytes\":128151},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_11_e3c36bb2e5/small_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"small_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG11.png\",\"path\":null,\"size\":47.06,\"width\":500,\"height\":280,\"sizeInBytes\":47058},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_11_e3c36bb2e5/medium_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"medium_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG11.png\",\"path\":null,\"size\":85.4,\"width\":750,\"height\":420,\"sizeInBytes\":85396},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_11_e3c36bb2e5/thumbnail_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"thumbnail_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG11.png\",\"path\":null,\"size\":17.05,\"width\":245,\"height\":137,\"sizeInBytes\":17050}},\"hash\":\"Bonterra_IMG_11_e3c36bb2e5\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":228.24,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_11_e3c36bb2e5/Bonterra_IMG_11_e3c36bb2e5.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:42:05.848Z\",\"updatedAt\":\"2025-08-08T16:42:05.848Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"oMqlRyyzyM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.bonterratech.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Bonterra\u003C/a> is a leading social good software company empowering nonprofits, public agencies, and impact-driven organizations with technology that fuels their missions. With Influ2, Bonterra added a precision layer to their ABM strategy—helping Sales and Marketing work in sync, accelerate pipeline, and engage the right stakeholders at key accounts.\"}},{\"id\":\"AbENUhJD8e\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Location\u003C/b>: Austin, TX\",\"\u003Cb>Industry\u003C/b>: Technology, Nonprofit SaaS\",\"\u003Cb>Size\u003C/b>: 1,001-5,000 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-27T12:14:45.867Z","2025-08-05T18:33:11.608Z","{\"time\":1756154666473,\"blocks\":[{\"id\":\"g6jTEIfX5X\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra transformed their ABM strategy with Influ2, moving beyond account-level targeting to a contact-first model built on real-time engagement signals and seamless sales alignment. The result? Bigger deals, faster wins, and a marketing strategy Sales trusts.\"}},{\"id\":\"sgAsU98Hfu\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>Contact-level engagement has completely changed how we do ABM.\u003C/b>” — Justin Lopez, ABM Manager at Bonterra\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-26","sesti0xk0f5bxvvcok00ex0e",{"id":271,"metaTitle":272,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":203},462,"Aligning Sales and Marketing Around Buyer Signals—Bonterra",{"id":274,"title":275,"description":276,"linkedin_url":277,"image":278,"avatar":303},1104,"Justin Lopez","ABM Manager at Bonterra","https://www.linkedin.com/in/justin-alexander-lopez/",{"id":279,"name":280,"alternativeText":15,"caption":15,"width":281,"height":282,"formats":283,"hash":298,"ext":20,"mime":23,"size":299,"url":300,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":301,"updatedAt":301,"documentId":302,"publishedAt":233},2105,"Bonterra.png",545,66,{"small":284,"thumbnail":291},{"ext":20,"url":285,"hash":286,"mime":23,"name":287,"path":15,"size":288,"width":27,"height":289,"sizeInBytes":290},"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_322f0e47d3/small_Bonterra_322f0e47d3.png","small_Bonterra_322f0e47d3","small_Bonterra.png",9.39,61,9391,{"ext":20,"url":292,"hash":293,"mime":23,"name":294,"path":15,"size":295,"width":252,"height":296,"sizeInBytes":297},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_322f0e47d3/thumbnail_Bonterra_322f0e47d3.png","thumbnail_Bonterra_322f0e47d3","thumbnail_Bonterra.png",4.08,30,4077,"Bonterra_322f0e47d3",2.35,"https://storage.googleapis.com/influ2-lobby-2/Bonterra_322f0e47d3/Bonterra_322f0e47d3.png","2025-08-08T15:13:13.102Z","oa2alx5rlr8y55r61wa9f442",{"id":304,"name":305,"alternativeText":15,"caption":15,"width":306,"height":306,"formats":307,"hash":328,"ext":309,"mime":312,"size":329,"url":330,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":331,"updatedAt":331,"documentId":332,"publishedAt":233},2076,"Justin2.jpeg",800,{"small":308,"medium":316,"thumbnail":322},{"ext":309,"url":310,"hash":311,"mime":312,"name":313,"path":15,"size":314,"width":27,"height":27,"sizeInBytes":315},".jpeg","https://storage.googleapis.com/influ2-lobby-2/small_Justin2_92f8a71770/small_Justin2_92f8a71770.jpeg","small_Justin2_92f8a71770","image/jpeg","small_Justin2.jpeg",21.43,21434,{"ext":309,"url":317,"hash":318,"mime":312,"name":319,"path":15,"size":320,"width":35,"height":35,"sizeInBytes":321},"https://storage.googleapis.com/influ2-lobby-2/medium_Justin2_92f8a71770/medium_Justin2_92f8a71770.jpeg","medium_Justin2_92f8a71770","medium_Justin2.jpeg",54.65,54650,{"ext":309,"url":323,"hash":324,"mime":312,"name":325,"path":15,"size":326,"width":43,"height":43,"sizeInBytes":327},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Justin2_92f8a71770/thumbnail_Justin2_92f8a71770.jpeg","thumbnail_Justin2_92f8a71770","thumbnail_Justin2.jpeg",3.32,3316,"Justin2_92f8a71770",66.02,"https://storage.googleapis.com/influ2-lobby-2/Justin2_92f8a71770/Justin2_92f8a71770.jpeg","2025-08-05T18:08:35.007Z","qo16es5j334oen6gx2kr4662",{"id":334,"name":335,"alternativeText":15,"caption":15,"width":336,"height":337,"formats":15,"hash":338,"ext":181,"mime":182,"size":339,"url":340,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":341,"updatedAt":341,"documentId":342,"publishedAt":233},2081,"Bonterra-logo_horizontal-indigo.svg",176,33,"Bonterra_logo_horizontal_indigo_6203e90b2d",3.16,"https://storage.googleapis.com/influ2-lobby-2/Bonterra_logo_horizontal_indigo_6203e90b2d/Bonterra_logo_horizontal_indigo_6203e90b2d.svg","2025-08-05T18:32:15.177Z","pr247884lzm10qn4ud6suyxw",{"id":344,"title":345,"slug":346,"description":15,"content":347,"createdAt":194,"updatedAt":348,"publishedAt":349,"headline":15,"conclusion":350,"orderDate":351,"documentId":352,"seo":353,"featuring":356,"companyLogo":401},18,"How Marketbridge Scaled Contact-Level Ads—Without Losing the Human Touch","marketbridge","{\"time\":1756132042539,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“Influ2 is so unique—it lets Marketing meet Sales where they need to be, with the right message, to the right buyer, at the right time.” \",\"caption\":\"Amy Grucela, SVP of Marketing Strategy\",\"alignment\":\"left\"}},{\"id\":\"SCu2hKgtxW\",\"type\":\"paragraph\",\"data\":{\"text\":\"Smaller teams. Tighter budgets. Higher stakes. Today’s GTM leaders are being asked to do more with less—and Marketbridge, a leading growth marketing agency, proves \u003Cb>you don’t have to choose between precision and scale—or between data-driven results and meaningful human connection.\u003C/b>\"}},{\"id\":\"6SsH20GxIW\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, \u003Ca href=\\\"https://marketbridge.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Marketbridge\u003C/a> built a smarter contact-level advertising framework—one that delivers real buyer signals, relevant ad journeys, and meaningful marketing moments that actually move pipeline for their clients.\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"CU69m526Y7\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge works across industries, verticals, and complex buying groups—but the challenge is always the same: \u003Cb>smarter targeting in a world full of noise\u003C/b>. Their goal is to help clients connect with the right people, show real impact, and make Sales’ job easier.\"}},{\"id\":\"InG7IwKYsc\",\"type\":\"paragraph\",\"data\":{\"text\":\"Traditional ABM tools were falling short. They needed something more precise to:\"}},{\"id\":\"65XGxh12_O\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Target specific stakeholders across client accounts \",\"Deliver contact-level engagement signals that sellers could act on\",\"Launch campaigns built to engage complex buying groups\",\"Seamlessly integrate with each client’s existing tech stack\"]}},{\"id\":\"VDUNtTzMFo\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We needed to solve one of our clients’ biggest challenges—how to \u003Cb>surgically target\u003C/b> the right people,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “With Influ2, we know exactly who we’re reaching and who’s engaging.”\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"N9eygSjbHy\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>A scalable framework that flexes and scales\u003C/b>, Marketbridge used Influ2 to build a repeatable, multi-layered approach to precision targeting—one that enabled them to meet each client’s needs without sacrificing efficiency or control.\"}},{\"id\":\"eojzyFhcW1\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 1: Strategy on Autopilot—(Almost)\u003C/b>\"}},{\"id\":\"9myPCahKp4\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Marketbridge transforms strategy into action—from persona mapping to real-time sales signals—enabling them to move fast without losing focus.\"}},{\"id\":\"pd6UyvOZ98\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2045,\"name\":\"Marketbridge Case_img1.png\",\"alternativeText\":null,\"caption\":null,\"width\":3154,\"height\":1956,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_Case_img1_577a16556d/large_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"large_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge Case_img1.png\",\"path\":null,\"size\":78.77,\"width\":1000,\"height\":620,\"sizeInBytes\":78771},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_Case_img1_577a16556d/small_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"small_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge Case_img1.png\",\"path\":null,\"size\":29.92,\"width\":500,\"height\":310,\"sizeInBytes\":29924},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_Case_img1_577a16556d/medium_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"medium_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge Case_img1.png\",\"path\":null,\"size\":52.54,\"width\":750,\"height\":465,\"sizeInBytes\":52536},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_Case_img1_577a16556d/thumbnail_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"thumbnail_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge Case_img1.png\",\"path\":null,\"size\":11.27,\"width\":245,\"height\":152,\"sizeInBytes\":11274}},\"hash\":\"Marketbridge_Case_img1_577a16556d\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":76.06,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_Case_img1_577a16556d/Marketbridge_Case_img1_577a16556d.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-07-30T19:14:40.484Z\",\"updatedAt\":\"2025-07-30T19:14:40.484Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"_0Y6M-Avm6\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2 they can:\"}},{\"id\":\"p3GWge5DGH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Map buying committees and intent signals\",\"Sync dynamic contact lists into Influ2\",\"Launch persona and stage-based ad journeys\",\"Send real-time engagement data to Sales\"]}},{\"id\":\"3KLD_PKzpX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 2: Content that Actually Feels Relevant\u003C/b>\"}},{\"id\":\"uVYji_5ps_\",\"type\":\"paragraph\",\"data\":{\"text\":\"Forget the one-size-fits-none approach. Marketbridge uses Influ2 to deliver content that feels relevant—tailored to the buyer’s role, their stage in the journey, and how they engage over time.\"}},{\"id\":\"YYROB0C341\",\"type\":\"paragraph\",\"data\":{\"text\":\"They follow a clear structure to meet each persona with the right message at the right moment:\"}},{\"id\":\"kGrwyj-0_r\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness\u003C/b>: Problem-led messaging to drive familiarity\",\"\u003Cb>Consideration\u003C/b>: Role-specific product and solution content\",\"\u003Cb>Decision\u003C/b>: ROI-focused assets, case studies, and customer proof\"]}},{\"id\":\"ucXn1rdjmA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We design campaigns around specific personas and adapt the ad journey based on how each person engages over time,” says Bailey Creeden, Senior Media Buyer at Marketbridge. “It’s just like a nurture stream—but with ads.”\"}},{\"id\":\"zIq8ueIfPx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 3: Real-Time Sales Signals\u003C/b>\"}},{\"id\":\"Vh1ZLaaO_A\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a CMO clicks three times in a week, Sales isn’t left guessing—they’re already reaching out. They get the full story in Salesforce, Slack, or HubSpot, so sellers always know who is active, what they clicked, and how to follow up.\"}},{\"id\":\"OYr9Footow\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2046,\"name\":\"Marketbridge Case_img1 (2).png\",\"alternativeText\":null,\"caption\":null,\"width\":3154,\"height\":1822,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_Case_img1_2_94f8f15783/large_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"large_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":135.72,\"width\":1000,\"height\":578,\"sizeInBytes\":135715},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_Case_img1_2_94f8f15783/small_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"small_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":52.43,\"width\":500,\"height\":289,\"sizeInBytes\":52426},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_Case_img1_2_94f8f15783/medium_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"medium_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":93.67,\"width\":750,\"height\":433,\"sizeInBytes\":93666},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_Case_img1_2_94f8f15783/thumbnail_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"thumbnail_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":19.1,\"width\":245,\"height\":142,\"sizeInBytes\":19099}},\"hash\":\"Marketbridge_Case_img1_2_94f8f15783\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":107.06,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_Case_img1_2_94f8f15783/Marketbridge_Case_img1_2_94f8f15783.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-07-30T19:15:04.377Z\",\"updatedAt\":\"2025-07-30T19:15:04.377Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"zKTacfFeu4\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Sales gets notified instantly and knows exactly who to reach out to, what resonated, and how to steer the conversation,” says Maggie Forbush, Media Coordinator at Marketbridge. “No other platform has given us that level of clarity.”\"}},{\"id\":\"EtkhLzpSe-\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 4: Insights That Sharpen Your Strategy\u003C/b>\"}},{\"id\":\"wwHaxgfBr2\",\"type\":\"paragraph\",\"data\":{\"text\":\"With every campaign Marketbridge runs, Influ2 provides clear insights that clients actually want (yes, really). With the Influ2 Dashboard, Marketbridge can analyze performance by account, campaign, and creative—and turn those insights into immediate strategy upgrades.\"}},{\"id\":\"RdIbGxCHdv\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>The Influ2 dashboard is incredibly intuitive\u003C/b>,” says Maggie Forbush, Media Coordinator at Marketbridge. “It gives us clear contact, account, and campaign data our clients actually want—making it easy to show what’s working and where to go next.”\"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"_IsTbCqXp5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Today’s GTM teams don’t have time (or budget) to play the “maybe” game. You need to know who to talk to, when they’re ready, and what actually matters.\"}},{\"id\":\"eTaKwqWMEo\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge cracked the code—turning strategy into action and giving Marketing and Sales the green light to move faster, work smarter, and stay perfectly in sync.\"}},{\"id\":\"O-g_ofKczN\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how they do it: \"}},{\"id\":\"SFme50duQK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Start with strategy\u003C/b> → Define your ICP and target buyers\",\"\u003Cb>Contact-level ad targeting \u003C/b>→ Reach real people, not just accounts\",\"\u003Cb>Lead with relevance\u003C/b> → Match content to persona and stage\",\"\u003Cb>Enable Sales in real time\u003C/b> → Deliver signals they can act on instantly \",\"\u003Cb>Optimize continuously\u003C/b> → Use insights to scale what works \"]}},{\"id\":\"zBQWtdMynA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 acts as the bridge between our campaigns and our clients’ revenue teams,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It connects marketing efforts directly to what Sales needs to move deals forward.”\"}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"8kStPinnPL\",\"type\":\"paragraph\",\"data\":{\"text\":\"For one standout client campaign, Marketbridge set out to prove that contact-level advertising could do more than just reach the right people—it could drive real momentum through the funnel.\"}},{\"id\":\"ymHK7nK01u\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2100,\"name\":\"Marketbridge-IMG03.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2328,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_IMG_03_0574a9dc29/large_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"large_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge-IMG03.png\",\"path\":null,\"size\":74.5,\"width\":1000,\"height\":613,\"sizeInBytes\":74500},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_IMG_03_0574a9dc29/small_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"small_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge-IMG03.png\",\"path\":null,\"size\":30.98,\"width\":500,\"height\":306,\"sizeInBytes\":30983},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_IMG_03_0574a9dc29/medium_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"medium_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge-IMG03.png\",\"path\":null,\"size\":52.27,\"width\":750,\"height\":459,\"sizeInBytes\":52274},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_IMG_03_0574a9dc29/thumbnail_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"thumbnail_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge-IMG03.png\",\"path\":null,\"size\":11.68,\"width\":245,\"height\":150,\"sizeInBytes\":11682}},\"hash\":\"Marketbridge_IMG_03_0574a9dc29\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":94.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_IMG_03_0574a9dc29/Marketbridge_IMG_03_0574a9dc29.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-07T17:53:59.672Z\",\"updatedAt\":\"2025-08-07T17:53:59.672Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"T5DpoGFelj\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, they achieved powerful results:\"}},{\"id\":\"pDRsPlAHRZ\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>100% of late-stage deals\u003C/b> had at least one engaged contact\",\"\u003Cb>41% faster deal velocity\u003C/b> when contacts engaged with Influ2\",\"\u003Cb>6x more accounts\u003C/b> entered active pipeline\",\"\u003Cb>19 engaged contacts per deal\u003C/b> on average\",\"\u003Cb>85% more accounts\u003C/b> moved into active engagement\",\"\u003Cb>10% of all target accounts converted \u003C/b>to pipeline\"]}},{\"id\":\"Ptz19ER9h6\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Marketbridge, this campaign validated their approach: when you know exactly who you’re reaching and how they’re engaging, Sales can follow up with confidence and timing that actually drives results.\"}},{\"id\":\"jwkGy2-aGj\",\"type\":\"paragraph\",\"data\":{\"text\":\"👉 \u003Ca href=\\\"https://www.influ2.com/blog/marketbridge-campaign-spotlight\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">See the full Marketbridge campaign spotlight here\u003C/a>\"}},{\"id\":\"CPQTob7sjJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"“With Influ2, we’re not just running ads—we’re tracking impact and connecting the dots from click to close,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It’s a complete view of how marketing drives revenue.”\"}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About Marketbridge\",\"level\":2}},{\"id\":\"77oUFe7R8D\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2099,\"name\":\"Marketbridge-IMG04.png\",\"alternativeText\":null,\"caption\":null,\"width\":4596,\"height\":2572,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_IMG_04_c1cd2eab53/large_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"large_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge-IMG04.png\",\"path\":null,\"size\":392.84,\"width\":1000,\"height\":560,\"sizeInBytes\":392836},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_IMG_04_c1cd2eab53/small_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"small_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge-IMG04.png\",\"path\":null,\"size\":118.81,\"width\":500,\"height\":280,\"sizeInBytes\":118806},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_IMG_04_c1cd2eab53/medium_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"medium_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge-IMG04.png\",\"path\":null,\"size\":239.44,\"width\":750,\"height\":420,\"sizeInBytes\":239441},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_IMG_04_c1cd2eab53/thumbnail_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"thumbnail_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge-IMG04.png\",\"path\":null,\"size\":35.56,\"width\":245,\"height\":137,\"sizeInBytes\":35558}},\"hash\":\"Marketbridge_IMG_04_c1cd2eab53\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":1371.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_IMG_04_c1cd2eab53/Marketbridge_IMG_04_c1cd2eab53.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-07T17:53:45.068Z\",\"updatedAt\":\"2025-08-07T17:53:45.068Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"oMqlRyyzyM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://marketbridge.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Marketbridge\u003C/a> helps enterprise brands drive pipeline with data-driven GTM strategies. With Influ2, they’ve added a powerful, human-first layer of contact-level advertising that empowers their clients' sales and marketing teams to move in sync—and win faster.\"}},{\"id\":\"AbENUhJD8e\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Location\u003C/b>: Bethesda, Maryland\",\"\u003Cb>Industry\u003C/b>: Business Consulting and Services\",\"\u003Cb>Size\u003C/b>: 201-500 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-25T14:27:38.138Z","2025-07-30T19:26:52.467Z","{\"time\":1753903937965,\"blocks\":[{\"id\":\"6MMQEKZb1i\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge elevated their go-to-market strategy with Influ2, replacing generic ABM tactics with a contact-level framework that delivered precision targeting, real-time buyer signals, and relevant ad journeys. By bridging the gap between marketing and sales, they scaled campaign impact without sacrificing personalization—leading to \u003Cb>6x more accounts in pipeline\u003C/b>, a \u003Cb>41% increase in deal velocity\u003C/b>, and a \u003Cb>94% boost in site engagement\u003C/b>. With Influ2 powering their ad strategy, Marketbridge turned insight into action and made contact-level advertising a growth engine for their clients.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-25","k08qvyfxxp0d6qgzgs7ix7uh",{"id":354,"metaTitle":355,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":203},452,"Scaling Contact Ads the Human Way—Marketbridge",{"id":357,"title":358,"description":359,"linkedin_url":360,"image":361,"avatar":379},1096,"Amy Grucela","SVP of Marketing Strategy at Marketbridge","https://www.linkedin.com/in/amy-grucela-8265149/",{"id":362,"name":363,"alternativeText":15,"caption":15,"width":364,"height":365,"formats":366,"hash":374,"ext":20,"mime":23,"size":375,"url":376,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":377,"updatedAt":377,"documentId":378,"publishedAt":233},2101,"marketbridge.png",328,31,{"thumbnail":367},{"ext":20,"url":368,"hash":369,"mime":23,"name":370,"path":15,"size":371,"width":252,"height":372,"sizeInBytes":373},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_marketbridge_9037d12a60/thumbnail_marketbridge_9037d12a60.png","thumbnail_marketbridge_9037d12a60","thumbnail_marketbridge.png",3.9,23,3900,"marketbridge_9037d12a60",1.53,"https://storage.googleapis.com/influ2-lobby-2/marketbridge_9037d12a60/marketbridge_9037d12a60.png","2025-08-07T17:56:32.066Z","i417u5wco665qa3vy8r7vnt3",{"id":380,"name":381,"alternativeText":15,"caption":15,"width":382,"height":382,"formats":383,"hash":396,"ext":309,"mime":312,"size":397,"url":398,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":399,"updatedAt":399,"documentId":400,"publishedAt":233},2041,"Amy.jpeg",652,{"small":384,"thumbnail":390},{"ext":309,"url":385,"hash":386,"mime":312,"name":387,"path":15,"size":388,"width":27,"height":27,"sizeInBytes":389},"https://storage.googleapis.com/influ2-lobby-2/small_Amy_7bf48d20fe/small_Amy_7bf48d20fe.jpeg","small_Amy_7bf48d20fe","small_Amy.jpeg",18.64,18641,{"ext":309,"url":391,"hash":392,"mime":312,"name":393,"path":15,"size":394,"width":43,"height":43,"sizeInBytes":395},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Amy_7bf48d20fe/thumbnail_Amy_7bf48d20fe.jpeg","thumbnail_Amy_7bf48d20fe","thumbnail_Amy.jpeg",3.69,3692,"Amy_7bf48d20fe",28.47,"https://storage.googleapis.com/influ2-lobby-2/Amy_7bf48d20fe/Amy_7bf48d20fe.jpeg","2025-07-30T19:03:25.944Z","di9os0aqnn2rdjg39nt783ad",{"id":402,"name":403,"alternativeText":15,"caption":15,"width":27,"height":404,"formats":405,"hash":413,"ext":20,"mime":23,"size":414,"url":415,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":416,"updatedAt":416,"documentId":417,"publishedAt":233},2176,"Case Study Logos (1).png",100,{"thumbnail":406},{"ext":20,"url":407,"hash":408,"mime":23,"name":409,"path":15,"size":410,"width":252,"height":411,"sizeInBytes":412},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Case_Study_Logos_1_57558ebc12/thumbnail_Case_Study_Logos_1_57558ebc12.png","thumbnail_Case_Study_Logos_1_57558ebc12","thumbnail_Case Study Logos (1).png",4.03,49,4031,"Case_Study_Logos_1_57558ebc12",3.61,"https://storage.googleapis.com/influ2-lobby-2/Case_Study_Logos_1_57558ebc12/Case_Study_Logos_1_57558ebc12.png","2025-08-25T14:27:34.526Z","feo0s5x4330bl719uemzg4ro",{"id":419,"title":420,"slug":421,"description":15,"content":422,"createdAt":194,"updatedAt":423,"publishedAt":424,"headline":15,"conclusion":425,"orderDate":426,"documentId":427,"seo":15,"featuring":428,"companyLogo":467},16,"How CipherHealth’s Personalized Approach to Healthcare Ads Led to an 83% Increase in Influenced Pipeline","cipherhealth","{\"time\":1756991849285,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"\\\"Influ2 has revolutionized our approach to targeted advertising, allowing us to precisely reach decision-makers and drive meaningful engagement.\\\" \",\"caption\":\"Megan Lomazzi, Senior Marketing Operations Manager at CipherHealth\",\"alignment\":\"left\"}},{\"id\":\"5HYXLjaC05\",\"type\":\"paragraph\",\"data\":{\"text\":\"Interested in how CipherHealth is aligning sales and marketing for impactful results? Discover how Megan Lomazzi and the CipherHealth team harnessed Influ2’s contact-level ads to unlock pipeline growth and revenue expansion:\"}},{\"id\":\"7lWbfVLEdM\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Targeting:\u003C/b> Reaching 51% of executive champions.\",\"\u003Cb>Pipeline:\u003C/b> Provided key support in driving an 83% increase in pipeline. \",\"\u003Cb>Revenue:\u003C/b> 20% increase in influenced revenue versus cold outreach.\",\"\u003Cb>ROI:\u003C/b> Each dollar spent on Influ2 generated $122.70 in influenced revenue.\"]}},{\"id\":\"iAPs2BTUdO\",\"type\":\"image\",\"data\":{\"file\":{\"id\":988,\"name\":\"CipherHealth-results.png\",\"alternativeText\":null,\"caption\":null,\"width\":2116,\"height\":1174,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_results_4fd4fb3f53/large_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"large_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-results.png\",\"path\":null,\"size\":65.72,\"width\":1000,\"height\":555,\"sizeInBytes\":65725},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_results_4fd4fb3f53/small_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"small_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-results.png\",\"path\":null,\"size\":24.36,\"width\":500,\"height\":277,\"sizeInBytes\":24358},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_results_4fd4fb3f53/medium_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"medium_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-results.png\",\"path\":null,\"size\":44.91,\"width\":750,\"height\":416,\"sizeInBytes\":44909},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_results_4fd4fb3f53/thumbnail_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"thumbnail_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-results.png\",\"path\":null,\"size\":9.46,\"width\":245,\"height\":136,\"sizeInBytes\":9462}},\"hash\":\"Cipher_Health_results_4fd4fb3f53\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":45.28,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_results_4fd4fb3f53/Cipher_Health_results_4fd4fb3f53.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:14:07.632Z\",\"updatedAt\":\"2024-09-11T16:14:07.632Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"3BmjWIvltZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"Aligning sales and marketing to drive both new business and expansion was a critical challenge at CipherHealth. The team needed a unified approach to target key decision-makers across complex healthcare buying committees. \"}},{\"id\":\"oSEYKPhASS\",\"type\":\"paragraph\",\"data\":{\"text\":\"Today, Megan and her team have transformed their ad strategy, using Influ2 to boost both engagement and revenue growth with account-based and contact-level ad campaigns.\"}},{\"id\":\"DR3LP6uAka\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We needed a solution that could reach the decision-makers within our buying committees and give our sales team detailed engagement insights for timely, personalized outreach,” Megan explains. “Influ2 made that possible, while seamlessly integrating with our tech stack to avoid manual processes.\\\"\"}},{\"id\":\"dA6ASm2p9U\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how CipherHealth unified their ad strategy with Influ2 to drive results:\"}},{\"id\":\"YZHwFtvfwB\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Advanced Targeting: \u003C/b>With Influ2, Megan's team could deliver ads directly to the individual contacts they wanted to reach, driving a significant increase in engagement within their buying committees.\",\"\u003Cb>Personalized Ad: \u003C/b>By delivering ads tailored to each stage of the buying journey, from awareness to decision-making, CipherHealth ensured that their messaging remained relevant and resonated with prospects. \",\"\u003Cb>Optimize Sales Outreach:\u003C/b> The integration with Slack and Salesloft allowed real-time notifications, alerting the sales team whenever contacts engaged with an ad, and ensuring outreach was timely and impactful.\"]}},{\"id\":\"UYowjhWHwh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s CipherHealth’s step-by-step approach for success:\"}},{\"id\":\"gLU8udSiwA\",\"type\":\"header\",\"data\":{\"text\":\"Step 1: Precision Targeting\",\"level\":3}},{\"id\":\"fA0UYJEiTB\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth’s Ideal Customer Profile (ICP) focuses on US-based health systems, where decision-making is often complex and involves large committees. Leveraging their existing tech stack to pull intent and engagement data, CipherHealth pinpoints where these accounts are in the buying journey, to optimize their marketing efforts toward prospects in the Decision or Purchase stages.\"}},{\"id\":\"5CVD7t0MGp\",\"type\":\"paragraph\",\"data\":{\"text\":\"They complement this strategy with contact databases to identify key decision-makers within these accounts, syncing the information to Salesforce. By integrating Influ2 with Salesforce, CipherHealth easily creates ad journeys tailored to each opportunity stage, enhancing ad engagement and boosting meeting conversion rates.\"}},{\"id\":\"W7Fuk8-pDH\",\"type\":\"paragraph\",\"data\":{\"text\":\"This approach enables CipherHealth to consistently deliver relevant and impactful interactions across their buying groups, \u003Cb>reaching 51% of executive champions.\u003C/b>\"}},{\"id\":\"4SEcwXIvNW\",\"type\":\"header\",\"data\":{\"text\":\"Step 2: Personalized Ads Based on Intent \",\"level\":3}},{\"id\":\"PDuTbNQxhZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth's marketing team crafted a strategy to personalize ads across the entire buyer journey, from initial awareness to decision-making. They segment ads by use case, delivering ads based on their product solutions to a mix of prospects to drive new business revenue and current clients for cross-sell expansion opportunities.\"}},{\"id\":\"HTd-CxIY-V\",\"type\":\"paragraph\",\"data\":{\"text\":\"By delivering Influ2 ads tailored to each buyer stage, CipherHealth ensures prospects receive relevant messages that resonate with their needs. This tailored approach boosted ad engagement and supported an \u003Cb>83% increase in their pipeline\u003C/b>.\"}},{\"id\":\"B7F9qQNh0o\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s a more detailed overview of CipherHealth’s ad strategy by intent data:\"}},{\"id\":\"Op8xfVbRDD\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness Stage:\u003C/b> CipherHealth creates targeted ads for decision-makers early in their journey, addressing buyer pain points like reducing avoidable no-shows and supporting healthcare staff. These campaigns raise awareness and educate buyers about their solutions.\"]}},{\"id\":\"NmvwJXLqUW\",\"type\":\"image\",\"data\":{\"file\":{\"id\":984,\"name\":\"CipherHealth-awareness-creatives.png\",\"alternativeText\":null,\"caption\":null,\"width\":2228,\"height\":1080,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_awareness_creatives_ccaf1180dc/large_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"large_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":814.18,\"width\":1000,\"height\":485,\"sizeInBytes\":814181},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_awareness_creatives_ccaf1180dc/small_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"small_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":226.24,\"width\":500,\"height\":242,\"sizeInBytes\":226238},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_awareness_creatives_ccaf1180dc/medium_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"medium_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":474.65,\"width\":750,\"height\":364,\"sizeInBytes\":474650},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc/thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":63.69,\"width\":245,\"height\":119,\"sizeInBytes\":63686}},\"hash\":\"Cipher_Health_awareness_creatives_ccaf1180dc\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":799.62,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_awareness_creatives_ccaf1180dc/Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:10:13.344Z\",\"updatedAt\":\"2024-09-11T16:10:13.344Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"IoFZnte2K6\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Decision + Purchase Stage:\u003C/b> CipherHealth's ads at this stage emphasize ROI metrics and customer success stories for decision-makers actively considering solutions. This targeted strategy ensures CipherHealth stays top of mind with champions, fostering trust and maintaining warm sales conversions through compelling customer proof.\"]}},{\"id\":\"xbE1TjS0Co\",\"type\":\"image\",\"data\":{\"file\":{\"id\":985,\"name\":\"CipherHealth-decision-purchase-creatives.png\",\"alternativeText\":null,\"caption\":null,\"width\":2228,\"height\":1080,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_decision_purchase_creatives_b20576ad8a/large_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"large_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":902.04,\"width\":1000,\"height\":485,\"sizeInBytes\":902043},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_decision_purchase_creatives_b20576ad8a/small_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"small_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":252.64,\"width\":500,\"height\":242,\"sizeInBytes\":252638},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_decision_purchase_creatives_b20576ad8a/medium_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"medium_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":529.67,\"width\":750,\"height\":364,\"sizeInBytes\":529666},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a/thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":68.93,\"width\":245,\"height\":119,\"sizeInBytes\":68932}},\"hash\":\"Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":921.68,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_decision_purchase_creatives_b20576ad8a/Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:10:34.098Z\",\"updatedAt\":\"2024-09-11T16:10:34.098Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"9SDNPbDv5i\",\"type\":\"header\",\"data\":{\"text\":\"Step 3: Real-time Notifications \",\"level\":3}},{\"id\":\"Vhu9gxtxoU\",\"type\":\"paragraph\",\"data\":{\"text\":\"At CipherHealth, integrating marketing strategies with sales execution is streamlined through advanced automation. Using Influ2’s Slack integration, Marketing delivers real-time ad engagement data to the sales team. \"}},{\"id\":\"rsm6nbFGxX\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a contact clicks on a CipherHealth ad, the integration immediately notifies the sales team via Slack. This provides detailed insights into campaign and content engagement metrics, empowering the sales team to prioritize and personalize their outreach efforts.\"}},{\"id\":\"UusB3vx65m\",\"type\":\"image\",\"data\":{\"file\":{\"id\":989,\"name\":\"CipherHealth-Case-Slack-notification.png\",\"alternativeText\":null,\"caption\":null,\"width\":1433,\"height\":911,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_Case_Slack_notification_7aa83a2301/large_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"large_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":122.06,\"width\":1000,\"height\":636,\"sizeInBytes\":122063},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_Case_Slack_notification_7aa83a2301/small_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"small_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":46.14,\"width\":500,\"height\":318,\"sizeInBytes\":46139},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_Case_Slack_notification_7aa83a2301/medium_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"medium_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":84.35,\"width\":750,\"height\":477,\"sizeInBytes\":84349},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301/thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":15.47,\"width\":245,\"height\":156,\"sizeInBytes\":15471}},\"hash\":\"Cipher_Health_Case_Slack_notification_7aa83a2301\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":36.89,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_Case_Slack_notification_7aa83a2301/Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:15:50.144Z\",\"updatedAt\":\"2024-09-11T16:15:50.144Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"Pa0mwi5UGH\",\"type\":\"paragraph\",\"data\":{\"text\":\"Megan’s focus was clear: “Our number one priority as a growth marketing team is to create a frictionless buyers' journey that maximizes market intent,” she explained. “With Influ2, we are fueling our sales team with consistent and personalized engagement with the prospects that influence buying decisions the most.” This proactive approach ensured that the team was always one step ahead in engaging their target audience.\"}},{\"id\":\"BCsTLTNbbV\",\"type\":\"header\",\"data\":{\"text\":\"Step 4: Automation Follow-Up with Salesloft \",\"level\":3}},{\"id\":\"NqH4KWCj2g\",\"type\":\"paragraph\",\"data\":{\"text\":\"Automation rules integrated with Salesloft Rhythm enable CipherHealth to seamlessly enroll Influ2-engaged contacts into SalesLoft sales cadences based on their intent and engagement.\"}},{\"id\":\"N7PZhFh5Iw\",\"type\":\"paragraph\",\"data\":{\"text\":\"For contacts with Influ2 ad impressions only, automated Salesloft sequences are used. For Influ2-engaged contacts who click ads, SDRs use Salesloft to tailor their sales sequences to the content they engaged with in the ad campaign, ensuring timely follow-up with relevant messaging.\"}},{\"id\":\"yRoOhRokUU\",\"type\":\"image\",\"data\":{\"file\":{\"id\":987,\"name\":\"CipherHealth-automation-flow.png\",\"alternativeText\":null,\"caption\":null,\"width\":1620,\"height\":797,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_automation_flow_cc35a6486a/large_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"large_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-automation-flow.png\",\"path\":null,\"size\":96.15,\"width\":1000,\"height\":492,\"sizeInBytes\":96145},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_automation_flow_cc35a6486a/small_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"small_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-automation-flow.png\",\"path\":null,\"size\":35.42,\"width\":500,\"height\":246,\"sizeInBytes\":35425},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_automation_flow_cc35a6486a/medium_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"medium_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-automation-flow.png\",\"path\":null,\"size\":63.24,\"width\":750,\"height\":369,\"sizeInBytes\":63242},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_automation_flow_cc35a6486a/thumbnail_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"thumbnail_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-automation-flow.png\",\"path\":null,\"size\":13.33,\"width\":245,\"height\":121,\"sizeInBytes\":13333}},\"hash\":\"Cipher_Health_automation_flow_cc35a6486a\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":35.54,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_automation_flow_cc35a6486a/Cipher_Health_automation_flow_cc35a6486a.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:12:51.157Z\",\"updatedAt\":\"2024-09-11T16:12:51.157Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"JZK9kRYFGg\",\"type\":\"header\",\"data\":{\"text\":\"Step 5: Sales and Marketing Alignment \",\"level\":3}},{\"id\":\"KbCms08Z6f\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth maintains strong alignment between marketing and sales teams through regular meetings to discuss campaign performance and messaging across channels. This fosters a culture of communication and shared objectives, ensuring departmental goals, targeting strategies, and overall campaign effectiveness are aligned.\"}},{\"id\":\"0NresUvbbV\",\"type\":\"header\",\"data\":{\"text\":\"About CipherHealth\",\"level\":2}},{\"id\":\"FcHJr_2kSI\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth is an award-winning leader in patient-centered communications committed to enhancing communication and coordination throughout the care continuum. Since 2009, CipherHealth has helped define the patient engagement category, delivering groundbreaking tools and services to help health systems deliver patient-centric, quality care that improves clinical outcomes, drives operational efficiency, and creates sustainable financial value through a full suite of communications solutions.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-09-04T13:17:32.034Z","2024-09-11T16:14:16.959Z","{\"time\":1756991849285,\"blocks\":[{\"id\":\"eOxEkuK8b5\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth’s integration of Influ2 into their marketing strategy has not only enhanced their pipeline and revenue but also demonstrated the power of personalized outreach and advanced targeting. By aligning their technology and teams, CipherHealth achieved an 83% boost in pipeline, a 20% increase in revenue, and a remarkable 122.7x ROI.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-09-11","f6vsy4xxlelsi8t5zylcye7v",{"id":429,"title":430,"description":431,"linkedin_url":15,"image":432,"avatar":457},338,"Megan Lomazzi","Senior Marketing Operations Manager at CipherHealth",{"id":433,"name":434,"alternativeText":15,"caption":15,"width":435,"height":436,"formats":437,"hash":452,"ext":20,"mime":23,"size":453,"url":454,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":455,"updatedAt":455,"documentId":456,"publishedAt":233},996,"Cipherhealth 1.png",580,60,{"small":438,"thumbnail":445},{"ext":20,"url":439,"hash":440,"mime":23,"name":441,"path":15,"size":442,"width":27,"height":443,"sizeInBytes":444},"https://storage.googleapis.com/influ2-lobby-2/small_Cipherhealth_1_c06adbc91b/small_Cipherhealth_1_c06adbc91b.png","small_Cipherhealth_1_c06adbc91b","small_Cipherhealth 1.png",9.42,52,9417,{"ext":20,"url":446,"hash":447,"mime":23,"name":448,"path":15,"size":449,"width":252,"height":450,"sizeInBytes":451},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipherhealth_1_c06adbc91b/thumbnail_Cipherhealth_1_c06adbc91b.png","thumbnail_Cipherhealth_1_c06adbc91b","thumbnail_Cipherhealth 1.png",4.02,25,4023,"Cipherhealth_1_c06adbc91b",2.93,"https://storage.googleapis.com/influ2-lobby-2/Cipherhealth_1_c06adbc91b/Cipherhealth_1_c06adbc91b.png","2024-09-11T17:00:23.486Z","vl2d9oubfp7v2q2oajzudi9q",{"id":458,"name":459,"alternativeText":15,"caption":15,"width":460,"height":460,"formats":15,"hash":461,"ext":462,"mime":312,"size":463,"url":464,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":465,"updatedAt":465,"documentId":466,"publishedAt":233},1283,"unnamed.jpg",96,"unnamed_9f5fcf8761",".jpg",2.78,"https://storage.googleapis.com/influ2-lobby-2/unnamed_9f5fcf8761/unnamed_9f5fcf8761.jpg","2024-11-11T14:33:13.523Z","tjppwn6of87m7qarjc1fkn93",{"id":468,"name":469,"alternativeText":15,"caption":15,"width":470,"height":471,"formats":472,"hash":487,"ext":20,"mime":23,"size":488,"url":489,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":490,"updatedAt":491,"documentId":492,"publishedAt":233},997,"Cipherhealth-black.png",558,90,{"small":473,"thumbnail":480},{"ext":20,"url":474,"hash":475,"mime":23,"name":476,"path":15,"size":477,"width":27,"height":478,"sizeInBytes":479},"https://storage.googleapis.com/influ2-lobby-2/small_Cipherhealth_black_de952aeb72/small_Cipherhealth_black_de952aeb72.png","small_Cipherhealth_black_de952aeb72","small_Cipherhealth-black.png",11.75,81,11754,{"ext":20,"url":481,"hash":482,"mime":23,"name":483,"path":15,"size":484,"width":252,"height":485,"sizeInBytes":486},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipherhealth_black_de952aeb72/thumbnail_Cipherhealth_black_de952aeb72.png","thumbnail_Cipherhealth_black_de952aeb72","thumbnail_Cipherhealth-black.png",4.89,40,4886,"Cipherhealth_black_de952aeb72",3.52,"https://storage.googleapis.com/influ2-lobby-2/Cipherhealth_black_de952aeb72/Cipherhealth_black_de952aeb72.png","2024-09-12T13:57:30.128Z","2024-09-12T19:12:15.167Z","k50ae5g6o9c6jzlc3g8ubw24",{"id":494,"title":495,"slug":496,"description":15,"content":497,"createdAt":194,"updatedAt":498,"publishedAt":499,"headline":15,"conclusion":500,"orderDate":501,"documentId":502,"seo":503,"featuring":506,"companyLogo":556},17,"How Influ2 Helped Quantexa Accelerate Deals and Boosted Pipeline by 5.2X","quantexa","{\"time\":1754665656371,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“It's always about only one thing: pipeline. It's not about anything else. It's all about accelerating pipeline.” \",\"caption\":\"Director of Digital and ABM at Quantexa\",\"alignment\":\"left\"}},{\"id\":\"5HYXLjaC05\",\"type\":\"paragraph\",\"data\":{\"text\":\"How are top marketers using contact-level advertising to influence decision-makers and close deals? See how Adam Woozeer and the Quantexa team leverage Influ2 to drive pipeline growth, and how contact-based advertising stacked up against Quantexa’s cold outreach:\"}},{\"id\":\"gDqCDKb9cj\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Conversions\u003C/b>: 4.53x higher conversion rate versus cold outreach.\",\"\u003Cb>Pipeline\u003C/b>: 5.2x boost in pipeline versus cold outreach.\",\"\u003Cb>ROI\u003C/b>: Saw a 837% return on their Influ2 investment\"]}},{\"id\":\"qVxrXMpJtY\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"JXvlittoIK\",\"type\":\"paragraph\",\"data\":{\"text\":\"When Adam joined Quantexa in 2020, the company was a small startup using traditional marketing tactics to engage large B2B enterprises. However, these tactics were draining resources with little return.\"}},{\"id\":\"d5mBzC7zC1\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We reached a pivotal moment,” says Adam, Quantexa's Director of Digital and ABM. “\u003Cb>Every dollar spent without results felt like a setback.\u003C/b>” With complex B2B buying processes involving large committees, they needed a more effective strategy.\"}},{\"id\":\"ma379Uxu6w\",\"type\":\"paragraph\",\"data\":{\"text\":\"Initially, Adam's team ran light-touch ABM through LinkedIn, which accelerated deals but left them seeking more.\"}},{\"id\":\"DjXp9IoasL\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We had a clear understanding of our target audience that we wanted to market to, but needed to find a solution because as a small company, we couldn’t afford to waste money on extended sales processes.” Adam Woozeer — Director of Digital and ABM at Quantexa\"}},{\"id\":\"l7A4mOI0B_\",\"type\":\"paragraph\",\"data\":{\"text\":\"After exploring several ABM platforms, Adam found they offered little beyond polished interfaces and lacked innovation or customization. \\\"There’s nothing here that we’re not already doing,\\\" he says.\"}},{\"id\":\"9PqC8qqrFz\",\"type\":\"paragraph\",\"data\":{\"text\":\"This led Adam to Influ2, and was instantly drawn in by its promise of targeted engagement. \"}},{\"id\":\"mD9wxtuB5K\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"fA0UYJEiTB\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Quantexa, getting started with Influ2 was about starting out small, demonstrating success to get buy-in from the wider team, and then scaling up from there. Recognizing that success depended on sales and marketing alignment, Quantexa prioritized building trust in Influ2’s vision and ensuring seamless integration with their existing tech stack.\"}},{\"id\":\"E29OXAi8ls\",\"type\":\"paragraph\",\"data\":{\"text\":\"They started by integrating Influ2 and HubSpot, and experimenting with one-to-few and one-to-many campaigns. Partnering with the sales and SDR teams, Adam also launched deal-based marketing (DBM) campaigns. \"}},{\"id\":\"XHvSS9J4v9\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>We developed DBM, deal-based marketing, using Influ2 to run personalized ads for specific stakeholders in a deal. The campaign was a tremendous success, generating significant attention\u003C/b>,” Adam explains. “Customers were even asking our CEO how we managed to follow them everywhere with our digital ads.”\"}},{\"id\":\"G67-pp1cPa\",\"type\":\"paragraph\",\"data\":{\"text\":\"Rather than having to invest heavily in a single ecosystem, Adam could integrate Influ2 as one cog into Quantexa's existing ABM machine. He could add contact-based advertising into the mix to accelerate pipeline without disrupting or overhauling the team’s current tech stack.\"}},{\"id\":\"sTO87bbS5l\",\"type\":\"paragraph\",\"data\":{\"text\":\"This success bridged the gap between sales and marketing, gaining sales support. “Our sales reps now approach me asking, ‘Can we run an Influ2 campaign on this deal?’ They know that if they provide a list of contacts, we’ll deliver results,” he shares.\"}},{\"id\":\"JI6TkkbhbB\",\"type\":\"paragraph\",\"data\":{\"text\":\"The real value of Influ2 lies in its ability to reach specific decision-makers within deals. Quantexa uses this capability to enhance personalized outreach, accelerating the sales process. “It’s about getting in front of decision-makers with relevant messaging based on the sales conversations that are being had and pushing up brand awareness so that more members of the buying committee can get to a decision faster,” Adam explains.\"}},{\"id\":\"6oAC8RL0X8\",\"type\":\"paragraph\",\"data\":{\"text\":\"The team collaborates through regular check-in calls, refining campaigns based on intent data and sales feedback. “We utilize Bombora for intent data to understand our prospects' online searches, questions, and objections. This, combined with our first-party data, informs our ad creative,” Adam adds.\"}},{\"id\":\"EDgJOR3Foh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Switching from form fills to targeted engagement has paid off. “\u003Cb>With Influ2, we engage the right people at the right time, enhancing brand awareness and driving pipeline growth\u003C/b>,” he concludes.\"}},{\"id\":\"MSa6dE0dDB\",\"type\":\"paragraph\",\"data\":{\"text\":\"Through this multifaceted approach, Adam and his team have accelerated meaningful deals with major clients.\"}},{\"id\":\"DIoN8zHmlM\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"3LyIQGQFnq\",\"type\":\"image\",\"data\":{\"file\":{\"id\":1654,\"name\":\"image.png\",\"alternativeText\":null,\"caption\":null,\"width\":720,\"height\":492,\"formats\":{\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_image_f355d6c838/small_image_f355d6c838.png\",\"hash\":\"small_image_f355d6c838\",\"mime\":\"image/png\",\"name\":\"small_image.png\",\"path\":null,\"size\":21.89,\"width\":500,\"height\":342,\"sizeInBytes\":21892},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_image_f355d6c838/thumbnail_image_f355d6c838.png\",\"hash\":\"thumbnail_image_f355d6c838\",\"mime\":\"image/png\",\"name\":\"thumbnail_image.png\",\"path\":null,\"size\":7.53,\"width\":228,\"height\":156,\"sizeInBytes\":7531}},\"hash\":\"image_f355d6c838\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":8.87,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/image_f355d6c838/image_f355d6c838.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-03-17T18:32:54.205Z\",\"updatedAt\":\"2025-03-17T18:32:54.205Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"CLbShOX3kX\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa’s collaboration with Influ2 has transformed their marketing approach, tackling challenges like long sales cycles and high costs. With intent data, Quantexa targeted decision-makers at key opportunities. This strategy accelerated deals and led to notable contract closures.\"}},{\"id\":\"gIF2p88bTr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The results speak for themselves: a \u003Cb>4.53x higher conversion rate \u003C/b>compared to cold outreach, and a \u003Cb>5.2x boost in pipeline generation\u003C/b>.\"}},{\"id\":\"USSOWCKXHl\",\"type\":\"paragraph\",\"data\":{\"text\":\"Influ2's hyper-targeted ads and Quantexa’s well-timed outreach fueled these results, driving an \u003Cb>837% ROI \u003C/b>and solidifying Influ2 as a key driver of pipeline and revenue growth.\"}},{\"id\":\"KvsxbKnc2Y\",\"type\":\"paragraph\",\"data\":{\"text\":\"This partnership not only strengthened brand awareness but also solidified Influ2 as a key driver of Quantexa’s pipeline growth and revenue. The strategic use of intent data and close alignment between sales and marketing were critical to these successes, setting the stage for continued growth in their ABM efforts.\"}},{\"id\":\"Def3-UeFG-\",\"type\":\"header\",\"data\":{\"text\":\"Looking Ahead\",\"level\":2}},{\"id\":\"G38PP1-R3r\",\"type\":\"paragraph\",\"data\":{\"text\":\"As Quantexa continues to evolve, the integration of Influ2 into their marketing strategy presents a compelling opportunity to enhance their Account-Based Marketing (ABM) program. \"}},{\"id\":\"xGT-mFkOia\",\"type\":\"paragraph\",\"data\":{\"text\":\"Building on their initial successes in accelerating deal cycles, Quantexa plans to deepen their commitment to personalized targeting, focusing on engaging specific individuals within key accounts to drive even greater pipeline growth.\"}},{\"id\":\"3jUUC6ksI2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa plans to refine strategies using intent data to optimize campaigns at every stage. Adam notes, “\u003Cb>Influ2 has transformed how we connect with prospects—it's not just about impressions; it’s about meaningful engagement that drives results.\u003C/b>”\"}},{\"id\":\"xtz0aYQYKv\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Adam and the Quantexa team, there’s no turning back. \"}},{\"id\":\"O7M1y_Dzhh\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 has become deeply ingrained in our operations. It’s now a critical component of our business” Adam Woozeer — Director of Digital and ABM at Quantexa\"}},{\"id\":\"sFxre2RQw8\",\"type\":\"header\",\"data\":{\"text\":\"About Quantexa\",\"level\":2}},{\"id\":\"0b1aH4V3c9\",\"type\":\"image\",\"data\":{\"file\":{\"id\":1402,\"name\":\"Quantexa-1.png\",\"alternativeText\":null,\"caption\":null,\"width\":2298,\"height\":1286,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Quantexa_1_672bdd8770/large_Quantexa_1_672bdd8770.png\",\"hash\":\"large_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"large_Quantexa-1.png\",\"path\":null,\"size\":245.39,\"width\":1000,\"height\":560,\"sizeInBytes\":245393},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Quantexa_1_672bdd8770/small_Quantexa_1_672bdd8770.png\",\"hash\":\"small_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"small_Quantexa-1.png\",\"path\":null,\"size\":81.44,\"width\":500,\"height\":280,\"sizeInBytes\":81442},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Quantexa_1_672bdd8770/medium_Quantexa_1_672bdd8770.png\",\"hash\":\"medium_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"medium_Quantexa-1.png\",\"path\":null,\"size\":153.78,\"width\":750,\"height\":420,\"sizeInBytes\":153779},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Quantexa_1_672bdd8770/thumbnail_Quantexa_1_672bdd8770.png\",\"hash\":\"thumbnail_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"thumbnail_Quantexa-1.png\",\"path\":null,\"size\":28.82,\"width\":245,\"height\":137,\"sizeInBytes\":28823}},\"hash\":\"Quantexa_1_672bdd8770\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":189.7,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Quantexa_1_672bdd8770/Quantexa_1_672bdd8770.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-01-13T13:49:20.356Z\",\"updatedAt\":\"2025-01-13T13:49:20.356Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"7YSPPBt7r2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa is a data analytics leader that empowers organizations to make informed decisions through its Decision Intelligence Platform. By unifying siloed systems, Quantexa provides a reliable view of data that enhances decision-making and helps businesses mitigate risks and seize opportunities.\"}},{\"id\":\"8jEdzcp9is\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Location: London, UK\",\"Industry: Data Analytics\",\"Size: 500-1000 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-08T15:08:13.153Z","2025-02-28T13:17:05.308Z","{\"time\":1754665656372,\"blocks\":[{\"id\":\"eOxEkuK8b5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa transformed its marketing approach with Influ2, overcoming long sales cycles and costly outreach by leveraging contact-based advertising to engage key decision-makers. By aligning sales and marketing efforts, they accelerated deal cycles and scaled pipeline growth, achieving a 4.53x higher conversion rate, a 5.2x boost in pipeline, and a 7.6x increase in influenced revenue. 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By analyzing user data, Amplitude enables businesses to make data-driven decisions and improve their overall product experience.\"}},{\"id\":\"Dmgyfb0359\",\"type\":\"paragraph\",\"data\":{\"text\":\"However, their marketing efforts were not effectively converting leads into sales opportunities. \"}},{\"id\":\"XDyEETtTQj\",\"type\":\"image\",\"data\":{\"file\":{\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Amplitude_website_cf00f23522/Amplitude_website_cf00f23522.png\",\"mime\":\"image/png\",\"height\":643,\"width\":1149,\"size\":29.86,\"alt\":\"Amplitude-website.png\",\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Amplitude_website_cf00f23522/large_Amplitude_website_cf00f23522.png\",\"hash\":\"large_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"large_Amplitude-website.png\",\"path\":null,\"size\":138.11,\"width\":1000,\"height\":560},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Amplitude_website_cf00f23522/small_Amplitude_website_cf00f23522.png\",\"hash\":\"small_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"small_Amplitude-website.png\",\"path\":null,\"size\":49.09,\"width\":500,\"height\":280},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Amplitude_website_cf00f23522/medium_Amplitude_website_cf00f23522.png\",\"hash\":\"medium_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"medium_Amplitude-website.png\",\"path\":null,\"size\":88.15,\"width\":750,\"height\":420},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Amplitude_website_cf00f23522/thumbnail_Amplitude_website_cf00f23522.png\",\"hash\":\"thumbnail_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"thumbnail_Amplitude-website.png\",\"path\":null,\"size\":17.86,\"width\":245,\"height\":137}}},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"khl-R2tMQO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"GQfy7dnE7q\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude's marketing team invested significant ad dollars across various social media channels to target key decision-makers based on firmographic and persona-level attributes.\"}},{\"id\":\"wmkoapFMnx\",\"type\":\"paragraph\",\"data\":{\"text\":\"Despite generating leads, these efforts were not translating into sales opportunities for the team. 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For others, it’s a highly targeted campaign built with just a few key decision-makers in mind.\"}},{\"id\":\"rc9yiegnKa\",\"type\":\"paragraph\",\"data\":{\"text\":\"How you define personalization depends entirely on the tools in your tool kit—and at Influ2, we have a pretty comprehensive tool kit. \"}},{\"id\":\"l837ivlFfi\",\"type\":\"paragraph\",\"data\":{\"text\":\"Because of that, we’ve spent a lot of time thinking about what effective ABM personalization can (and should) look like, and we’ve come up with a four-layer framework that informs our approach to contact-level personalization. \"}},{\"id\":\"ICVAXnYvKy\",\"type\":\"header\",\"data\":{\"text\":\"ABM personalization happens in layers\",\"level\":2}},{\"id\":\"ANSgBxaaSi\",\"type\":\"paragraph\",\"data\":{\"text\":\"All sorts of things come together to give each buyer a unique outlook. \"}},{\"id\":\"djvY_woUbF\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s an example: You target two marketers, both working in financial services organizations. There’s a lot of overlap there. You could easily send them the same campaign, and it would still be relevant. \"}},{\"id\":\"zRB5mE4Qv6\",\"type\":\"paragraph\",\"data\":{\"text\":\"There’s just one problem—one is on the verge of making a decision, while the other is just getting to know you. For every similarity they share, there’s an equally important difference.\"}},{\"id\":\"TQqb-e0HcY\",\"type\":\"paragraph\",\"data\":{\"text\":\"That’s what we mean when we say personalization happens in layers. It accounts for the full range of individual variance, including:\"}},{\"id\":\"zvFGXM9Qd3\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Audience cohort \",\"Buyer persona\",\"Sales context \",\"Engagement  \"]}},{\"id\":\"4l2XYCbeZ6\",\"type\":\"paragraph\",\"data\":{\"text\":\"Each of these aspects tells you something different about a buyer’s perspective and intent. By combining them, you can layer context atop context to build campaigns that feel 1:1, even when they’re done at scale using Influ2’s \u003Ca href=\\\"https://www.influ2.com/product/custom-buyer-journeys\\\" target=\\\"_blank\\\">Custom Buyer Journeys\u003C/a>. \"}},{\"id\":\"A_MnlXNAV2\",\"type\":\"paragraph\",\"data\":{\"text\":\"It starts with the first of four layers of ABM personalization: \"}},{\"id\":\"-N94hIoJ8a\",\"type\":\"header\",\"data\":{\"text\":\"1. Divide your audience into cohorts\",\"level\":2}},{\"id\":\"fNWbRjZrLp\",\"type\":\"paragraph\",\"data\":{\"text\":\"Every company has an audience. When we think about our audience, we think about all of the decision-makers who could potentially get value from Influ2. \"}},{\"id\":\"5dOoqYhhki\",\"type\":\"paragraph\",\"data\":{\"text\":\"Within that audience are sub-groups—we call them cohorts—that share a common set of characteristics. \"}},{\"id\":\"5C-vhU_ct1\",\"type\":\"paragraph\",\"data\":{\"text\":\"Let’s say your audience is composed primarily of enablement teams. Within that audience, you could slice and dice it into any number of cohorts:\"}},{\"id\":\"GyhiscrZ1-\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Enablement teams based in Germany \",\"Enablement teams currently using one of your competitors \",\"Enablement teams attending an event you’re hosting next Thursday\",\"Enablement teams that still haven’t RSVPed to your event next Thursday \",\"And so on\"]}},{\"id\":\"OZFo_39TYe\",\"type\":\"paragraph\",\"data\":{\"text\":\"This first layer of ABM personalization establishes basic relevance. It’s how organizations like \u003Ca href=\\\"https://www.influ2.com/case-studies/bonterra\\\">Bonterra\u003C/a> use Influ2 to build cohort-based campaigns that target specific groups, like event attendees. \"}},{\"id\":\"4fVyZcRS6o\",\"type\":\"quote\",\"data\":{\"text\":\"I’m going all-in on using Influ2 for events this year. We target attendee lists to boost awareness, get people to our booth, and ultimately generate more pipeline.\",\"caption\":\"Justin Lopez, ABM Manager at Bonterra\",\"alignment\":\"left\"}},{\"id\":\"q7uCY02zAd\",\"type\":\"paragraph\",\"data\":{\"text\":\"Cohort-based ABM personalization is the foundation for everything that follows. It shows you know something about who your buyers are and prevents awkward mismatches, like messaging meant for the U.S. market landing on the screen of a team based in Europe. \"}},{\"id\":\"_K_J4b1W_4\",\"type\":\"paragraph\",\"data\":{\"text\":\"But Influ2 lets you take it a step further. \"}},{\"id\":\"4YtHmZZ4ds\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Pro tip:\u003C/b> Check out \u003Ca href=\\\"https://www.influ2.com/product/cohort-builder\\\" target=\\\"_blank\\\">Influ2's Cohort Builder\u003C/a> to get better control over who your ads target.\"}},{\"id\":\"GkdetCqqt-\",\"type\":\"header\",\"data\":{\"text\":\"2. Drill down further into persona\",\"level\":2}},{\"id\":\"tjCv-1LD26\",\"type\":\"paragraph\",\"data\":{\"text\":\"When you have a buying committee that’s 15+ decision-makers strong, cohorts alone won’t cut it. Within a single committee, you might be dealing with:\"}},{\"id\":\"getnNxIspU\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Six marketers (including one senior leader)\",\"Three IT professionals\",\"Four procurement specialists\",\"Two sales champions \"]}},{\"id\":\"h0LSufWGC-\",\"type\":\"paragraph\",\"data\":{\"text\":\"That’s four different personas (and four different sets of priorities, objections, and perspectives) to address. They may share the same cohort, but that’s where the similarities end. \"}},{\"id\":\"KUkXrZ5o7K\",\"type\":\"paragraph\",\"data\":{\"text\":\"This is where the second layer of ABM personalization enters the picture. \"}},{\"id\":\"V6pZhYlQDA\",\"type\":\"paragraph\",\"data\":{\"text\":\"For companies like \u003Ca href=\\\"https://www.influ2.com/case-studies/one-door-case-study\\\">One Door\u003C/a> that face anywhere from 15-20 stakeholders in a single deal, persona-based personalization is essential, and Influ2’s contact-level ads make it easy.\"}},{\"id\":\"nmdoSWYdBr\",\"type\":\"paragraph\",\"data\":{\"text\":\"Without a contact-level approach, everyone in an account might receive the same exact message and value prop—which isn’t great when IT and procurement are \u003Ca href=\\\"https://www.influ2.com/blog/enterprise-software-buying-process-survey\\\">the #1 and #2\u003C/a> most common blockers in deals. \"}},{\"id\":\"orwRIS8d2Z\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2764,\"name\":\"who raises the biggest objections to a software purchase - 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chart.png\",\"path\":null,\"size\":49.66,\"width\":500,\"height\":500,\"sizeInBytes\":49662},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_who_raises_the_biggest_objections_to_a_software_purchase_chart_530eb0e70f/medium_who_raises_the_biggest_objections_to_a_software_purchase_chart_530eb0e70f.png\",\"hash\":\"medium_who_raises_the_biggest_objections_to_a_software_purchase_chart_530eb0e70f\",\"mime\":\"image/png\",\"name\":\"medium_who raises the biggest objections to a software purchase - chart.png\",\"path\":null,\"size\":84.03,\"width\":750,\"height\":750,\"sizeInBytes\":84031},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_who_raises_the_biggest_objections_to_a_software_purchase_chart_530eb0e70f/thumbnail_who_raises_the_biggest_objections_to_a_software_purchase_chart_530eb0e70f.png\",\"hash\":\"thumbnail_who_raises_the_biggest_objections_to_a_software_purchase_chart_530eb0e70f\",\"mime\":\"image/png\",\"name\":\"thumbnail_who raises the biggest objections to a software purchase - chart.png\",\"path\":null,\"size\":10.26,\"width\":156,\"height\":156,\"sizeInBytes\":10261}},\"hash\":\"who_raises_the_biggest_objections_to_a_software_purchase_chart_530eb0e70f\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":53.19,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/who_raises_the_biggest_objections_to_a_software_purchase_chart_530eb0e70f/who_raises_the_biggest_objections_to_a_software_purchase_chart_530eb0e70f.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2026-04-10T14:51:27.941Z\",\"updatedAt\":\"2026-04-10T14:51:27.941Z\",\"documentId\":\"mr01fkbgqwyecjlr4nnqlv32\",\"locale\":null,\"publishedAt\":\"2026-04-10T14:51:27.942Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"grl3XPp3Ef\",\"type\":\"paragraph\",\"data\":{\"text\":\"When we build personas into our campaigns, each decision-maker hears what matters most to them:\"}},{\"id\":\"8qM4Z1AhjO\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Marketers\u003C/b> hear how contact-level ABM can drive up to a \u003Ca href=\\\"https://www.influ2.com/abm-that-starts-with-people-report\\\">118% lift in pipeline conversion\u003C/a>\",\"\u003Cb>Finance\u003C/b> learns \u003Ca href=\\\"https://www.influ2.com/case-studies/bonterra\\\">how Bonterra doubled win rate\u003C/a> using Influ2\",\"\u003Cb>IT \u003C/b>hears all of the security and compliance magic words\"]}},{\"id\":\"jpPeziyxLH\",\"type\":\"paragraph\",\"data\":{\"text\":\"Come decision time, everyone is aligned and informed,\"}},{\"id\":\"F6xNLhtPFl\",\"type\":\"paragraph\",\"data\":{\"text\":\"How can it get more relevant than that?\"}},{\"id\":\"59aoWQn3fO\",\"type\":\"header\",\"data\":{\"text\":\"3. Weave in sales context \",\"level\":2}},{\"id\":\"AmTV7I5YGx\",\"type\":\"paragraph\",\"data\":{\"text\":\"The third layer of ABM personalization incorporates sales context, including where a decision-maker is in their journey. \"}},{\"id\":\"f5L4-mpL0f\",\"type\":\"paragraph\",\"data\":{\"text\":\"Your CRM has a great deal of information about your decision-makers—like whether they’re still in discovery or approaching a decision. We use that sales stage information to personalize even further. \"}},{\"id\":\"gCC8hedEOx\",\"type\":\"paragraph\",\"data\":{\"text\":\"As buyers move forward, they automatically move through custom journeys mapped out in Influ2 that align not just to their cohort and persona, but also to their stage in the decision-making process. \"}},{\"id\":\"0oaSGb9tvl\",\"type\":\"paragraph\",\"data\":{\"text\":\"Why does this matter?\"}},{\"id\":\"ot1Mi2R_xR\",\"type\":\"paragraph\",\"data\":{\"text\":\"Because buyers still figuring out what you do aren’t in the market for case studies. They’re hungry for a tidy explanation of your capabilities without the B2B jargon. \"}},{\"id\":\"AxKJ2g__gI\",\"type\":\"paragraph\",\"data\":{\"text\":\"And because late-stage buyers on the cusp of a decision don’t need another introduction—they just need reassurance they’re making the right choice. \"}},{\"id\":\"tgKNy_Sq9u\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.influ2.com/case-studies/marketbridge\\\">Marketbridge\u003C/a>, for example, uses Influ2 to deliver stage-based personalization during three key moments:\"}},{\"id\":\"YQdqVmjlHD\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness: \u003C/b>When buyers are building familiarity\",\"\u003Cb>Consideration: \u003C/b>When they’re evaluating capabilities and fit\",\"\u003Cb>Decision:\u003C/b> When they’re asking, “Will this achieve what I expect?” \"]}},{\"id\":\"r3QdTRT34j\",\"type\":\"quote\",\"data\":{\"text\":\"We design campaigns around specific personas and adapt the ad journey based on how each person engages over time. It’s just like a nurture stream—but with ads.\",\"caption\":\"Bailey Creeden, Senior Media Buyer at Marketbridge\",\"alignment\":\"left\"}},{\"id\":\"QGbOjbHY85\",\"type\":\"paragraph\",\"data\":{\"text\":\"The previous layers created the right message. This one ensures it arrives at the right moment.\"}},{\"id\":\"De9PV99CGr\",\"type\":\"paragraph\",\"data\":{\"text\":\"And that leaves just one layer left. \"}},{\"id\":\"olH9LVQWWv\",\"type\":\"header\",\"data\":{\"text\":\"4. Move forward with engagement data\",\"level\":2}},{\"id\":\"N1rNf0y-Eo\",\"type\":\"paragraph\",\"data\":{\"text\":\"The fourth and final layer of ABM personalization is guided by buyer behavior—what it tells us about them and how we act on that information. \"}},{\"id\":\"c_zMrli8Ag\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s an example: To support an active deal, you sent three or four different ad creatives to a CMO at a mid-sized tech company. \"}},{\"id\":\"0UHySTFaO_\",\"type\":\"paragraph\",\"data\":{\"text\":\"Of those, just one resonated. \"}},{\"id\":\"5F7FM9hNRb\",\"type\":\"paragraph\",\"data\":{\"text\":\"She paused to engage with it, when she hadn’t shown interest before.\"}},{\"id\":\"Bp_5aFcYxX\",\"type\":\"paragraph\",\"data\":{\"text\":\"That brief moment of engagement tells you a lot:\"}},{\"id\":\"7o6PdNWlEp\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Marketing knows what to focus on \",\"Sales has the context to reach out in the right way\"]}},{\"id\":\"_FhZqC6Cl3\",\"type\":\"paragraph\",\"data\":{\"text\":\"At this stage, decision-makers know who you are—and you know what interests them. \"}},{\"id\":\"STILXUDhx1\",\"type\":\"paragraph\",\"data\":{\"text\":\"Teams like \u003Ca href=\\\"https://www.influ2.com/case-studies/quantexa\\\">Quantexa\u003C/a> use Influ2’s \u003Ca href=\\\"https://www.influ2.com/product/contact-level-ads\\\" target=\\\"_blank\\\">contact-level ads\u003C/a> to warm up prospects, then rely on the signals from that ad engagement to reach buyers at just the right time—an approach that resulted in a 4.53x higher conversion rate and a 5.2x boost in pipeline.\"}},{\"id\":\"bB9N6zSYcZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"And it has everything to do with insight. Using it, Quantexa’s sales team can see the exact ad that made a decision-maker stop scrolling and look closer. \"}},{\"id\":\"hr_nwaGWwA\",\"type\":\"quote\",\"data\":{\"text\":\"Influ2 has transformed how we connect with prospects—it's not just about impressions; it’s about meaningful engagement that drives results.\",\"caption\":\"Adam Woozeer, Director of Digital and ABM at Quantexa\",\"alignment\":\"left\"}},{\"id\":\"J7C5K15nyZ\",\"type\":\"header\",\"data\":{\"text\":\"Contact-level ABM treats buyers like people, not roles or titles \",\"level\":2}},{\"id\":\"qsMBh_s2U9\",\"type\":\"paragraph\",\"data\":{\"text\":\"Every team handles personalization differently. But this is what works for us. \"}},{\"id\":\"WlLYzQyK84\",\"type\":\"paragraph\",\"data\":{\"text\":\"Over the years, we’ve found that the right message at the right time is less likely to go overlooked. When an ad is relevant enough, curious decision-makers just might click it—and when they do, we have a \u003Ca href=\\\"https://www.influ2.com/abm-that-starts-with-people-report\\\">2.18x better chance\u003C/a> of converting them into pipeline. \"}},{\"id\":\"CtQAufAcrV\",\"type\":\"paragraph\",\"data\":{\"text\":\"These four layers are the key to the right message and right time. They’re our formula for campaigns that feel 1:1 but, for the sanity of our marketers, are much easier to manage. \"}},{\"id\":\"dbO8SD4VhX\",\"type\":\"paragraph\",\"data\":{\"text\":\"Whether you adopt this framework or not, what matters is that you recognize that personalization should resonate on multiple levels.\"}},{\"id\":\"LXVViHsUaD\",\"type\":\"paragraph\",\"data\":{\"text\":\"Your decision-makers are more than their industry or their job title. If you can meet them with the right message, at the right time, and in the right context, you’re miles ahead of the competition. \"}},{\"id\":\"RuXeyb0AyB\",\"type\":\"paragraph\",\"data\":{\"text\":\"Does your ABM program need a personal touch? \u003Ca href=\\\"https://calendly.com/influ2/influ2-demo\\\">Let’s talk\u003C/a>. \"}}],\"version\":\"2.31.0\"}","abm-personalization","2026-04-10T15:06:43.546Z","2026-04-10T14:58:55.177Z","2026-04-10T15:06:43.270Z","2026-04-10",{"id":1412,"documentId":1922,"name":1923,"title":1924,"bio":1925,"portrait":1926},"fstgvmx68z19zmawema8ugr0","Dominique Jackson","Content Marketing Manager at Influ2","{\"time\":1732217654436,\"blocks\":[{\"id\":\"H3lE4U4dRP\",\"type\":\"paragraph\",\"data\":{\"text\":\"Dominique Jackson is a Content Marketer Manager at Influ2. 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