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Instead of relying on account intent alone, they prioritized known decision-makers and influencers to ensure their campaigns reached the right people within target accounts.\"}},{\"id\":\"uUG2P5-lEq\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Real-Time Sales Alerts & Follow-Up Process\u003C/b>\"}},{\"id\":\"xu3YjEiMXM\",\"type\":\"paragraph\",\"data\":{\"text\":\"When contacts engaged with ads, \u003Cb>Influ2 triggered real-time alerts\u003C/b>, which flowed to SDRs and sellers through email and Salesforce. The team built a tight internal playbook around these signals: reps were expected to follow up within hours using outreach that reflected the ad the contact had seen.\"}},{\"id\":\"aGZd4yjnbm\",\"type\":\"paragraph\",\"data\":{\"text\":\"“A click is when the follow-up begins. 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With \u003Cb>match rates over 40%, hundreds of clicks\u003C/b>, and \u003Cb>thousands of impressions per campaign\u003C/b>, Influ2 consistently delivered both insight and impact. \"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"8vNFdNc_zW\",\"type\":\"paragraph\",\"data\":{\"text\":\"In enterprise sales, clarity and coordination are everything. This customer ditched guesswork for precision—turning contact-level insights into smarter campaigns, faster follow-up, and tighter alignment between Marketing and Sales.\"}},{\"id\":\"MyNhPCtA4F\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2173,\"name\":\"Perficient-IMG04.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1324,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Perficient_IMG_04_3c7c61c190/large_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"large_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"large_Perficient-IMG04.png\",\"path\":null,\"size\":41.97,\"width\":1000,\"height\":348,\"sizeInBytes\":41970},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Perficient_IMG_04_3c7c61c190/small_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"small_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"small_Perficient-IMG04.png\",\"path\":null,\"size\":18.26,\"width\":500,\"height\":174,\"sizeInBytes\":18257},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Perficient_IMG_04_3c7c61c190/medium_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"medium_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"medium_Perficient-IMG04.png\",\"path\":null,\"size\":29.34,\"width\":750,\"height\":261,\"sizeInBytes\":29342},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Perficient_IMG_04_3c7c61c190/thumbnail_Perficient_IMG_04_3c7c61c190.png\",\"hash\":\"thumbnail_Perficient_IMG_04_3c7c61c190\",\"mime\":\"image/png\",\"name\":\"thumbnail_Perficient-IMG04.png\",\"path\":null,\"size\":7.49,\"width\":245,\"height\":85,\"sizeInBytes\":7486}},\"hash\":\"Perficient_IMG_04_3c7c61c190\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":34.93,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Perficient_IMG_04_3c7c61c190/Perficient_IMG_04_3c7c61c190.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-18T16:17:14.341Z\",\"updatedAt\":\"2025-08-18T16:17:14.341Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"bwCDacBDb0\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how Influ2 helped make it happen:\"}},{\"id\":\"SFme50duQK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Contact-level visibility\u003C/b> → Identify exactly who is engaging, not just which accounts\",\"\u003Cb>\u003Cb>Faster sales follow-up\u003C/b> \u003C/b>→ Real-time alerts lead to immediate, personalized outreach\",\"\u003Cb>\u003Cb>Stronger pipeline impact\u003C/b>\u003C/b> → Influ2 campaigns have influenced millions in pipeline and consistently outperform cold outreach\",\"\u003Cb>Aligned sales and marketing\u003C/b> → Shared data and coordinated workflows connect campaigns directly to revenue\",\"\u003Cb>Proven ROI\u003C/b> → Clear attribution builds executive trust and validates marketing’s impact\"]}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"T5DpoGFelj\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, they achieved powerful results:\"}},{\"id\":\"q-Kn1HCTnO\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2169,\"name\":\"Perficient-IMG03.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1360,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Perficient_IMG_03_71f7f2e189/large_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"large_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"large_Perficient-IMG03.png\",\"path\":null,\"size\":42.69,\"width\":1000,\"height\":358,\"sizeInBytes\":42694},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Perficient_IMG_03_71f7f2e189/small_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"small_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"small_Perficient-IMG03.png\",\"path\":null,\"size\":17.79,\"width\":500,\"height\":179,\"sizeInBytes\":17789},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Perficient_IMG_03_71f7f2e189/medium_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"medium_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"medium_Perficient-IMG03.png\",\"path\":null,\"size\":29.68,\"width\":750,\"height\":268,\"sizeInBytes\":29682},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Perficient_IMG_03_71f7f2e189/thumbnail_Perficient_IMG_03_71f7f2e189.png\",\"hash\":\"thumbnail_Perficient_IMG_03_71f7f2e189\",\"mime\":\"image/png\",\"name\":\"thumbnail_Perficient-IMG03.png\",\"path\":null,\"size\":6.9,\"width\":245,\"height\":88,\"sizeInBytes\":6900}},\"hash\":\"Perficient_IMG_03_71f7f2e189\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":55.32,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Perficient_IMG_03_71f7f2e189/Perficient_IMG_03_71f7f2e189.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-18T16:13:27.007Z\",\"updatedAt\":\"2025-08-18T16:13:27.007Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"9wbyjHO-eS\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Nearly\u003Cb> 1 in 7 decision-makers clicked \u003C/b>directly on targeted ads\",\"\u003Cb>$42.7M in influenced wins \u003C/b>in just\u003Cb> 7 months\u003C/b>\",\"51x ROI, \u003Cb>$51 return for every $1 spent \u003C/b>on Influ2 ads\"]}},{\"id\":\"1sIGkHXXq3\",\"type\":\"paragraph\",\"data\":{\"text\":\"\\\"\u003Cb>My heart would break if we didn’t have Influ2\u003C/b>. Without it, we’d be stuck with the basics like calls, emails, and generic account-level targeting. But that’s just not enough. We need smarter, more precise ways to reach the people who matter most,\\\" says the Director of Marketing at the Global IT Consulting Firm.\"}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About the Customer\",\"level\":2}},{\"id\":\"C68p4TnLIX\",\"type\":\"paragraph\",\"data\":{\"text\":\"This global IT consulting firm is a trusted partner to many organizations, including Fortune 500 enterprises. It helps clients modernize operations, enhance agility, and position themselves for long-term success in a rapidly evolving digital landscape.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-09-11T16:14:13.274Z","2025-08-20T15:40:07.764Z","2025-07-31T19:55:36.610Z","{\"time\":1755534186250,\"blocks\":[{\"id\":\"DPePwINLth\",\"type\":\"paragraph\",\"data\":{\"text\":\"They’ve redefined their demand generation strategy with Influ2, \u003Cb>replacing account-level ambiguity with contact-level precision\u003C/b> to engage the right decision-makers. By aligning sales and marketing with real-time engagement signals, they accelerated follow-up, strengthened pipeline influence, and validated marketing’s impact at the executive level. In just seven months, they influenced $42.7M in wins, achieved a \u003Cb>51x ROI\u003C/b>, and drove nearly 1 in 7 decision-makers to click directly on targeted ads. Today, \u003Cb>Influ2 is their “secret weapon,”\u003C/b> powering smarter outreach, measurable results, and a competitive edge they don’t want rivals to know about.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-20","ff1ggod1oe3mu31fo3ryqkfo",{"id":201,"metaTitle":202,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":203},456,"Global IT Firm’s Secret Weapon: Influ2 Contact-Level Ads",false,{"id":205,"title":206,"description":207,"linkedin_url":15,"image":15,"avatar":208},1097,"Anonymous","Director of Marketing at Global IT Consulting Firm",{"id":209,"name":210,"alternativeText":15,"caption":15,"width":211,"height":212,"formats":213,"hash":228,"ext":20,"mime":23,"size":229,"url":230,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":231,"updatedAt":231,"documentId":232,"publishedAt":233},2063,"Screenshot 2025-07-31 at 3.39.10 PM.png",572,552,{"small":214,"thumbnail":221},{"ext":20,"url":215,"hash":216,"mime":23,"name":217,"path":15,"size":218,"width":27,"height":219,"sizeInBytes":220},"https://storage.googleapis.com/influ2-lobby-2/small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","small_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f","small_Screenshot 2025-07-31 at 3.39.10 PM.png",118.09,483,118085,{"ext":20,"url":222,"hash":223,"mime":23,"name":224,"path":15,"size":225,"width":226,"height":43,"sizeInBytes":227},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","thumbnail_Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f","thumbnail_Screenshot 2025-07-31 at 3.39.10 PM.png",13.52,162,13522,"Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f",25.73,"https://storage.googleapis.com/influ2-lobby-2/Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f/Screenshot_2025_07_31_at_3_39_10_PM_7c816bbf2f.png","2025-07-31T19:39:38.453Z","i5avjx1zkorbxzc4kwa2jdp6","2026-02-02T17:13:34.842Z",{"id":235,"name":236,"alternativeText":15,"caption":15,"width":237,"height":238,"formats":239,"hash":255,"ext":20,"mime":23,"size":256,"url":257,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":258,"updatedAt":258,"documentId":259,"publishedAt":233},2174,"Case Study Logos.png",507,80,{"small":240,"thumbnail":247},{"ext":20,"url":241,"hash":242,"mime":23,"name":243,"path":15,"size":244,"width":27,"height":245,"sizeInBytes":246},"https://storage.googleapis.com/influ2-lobby-2/small_Case_Study_Logos_06d13b6d7a/small_Case_Study_Logos_06d13b6d7a.png","small_Case_Study_Logos_06d13b6d7a","small_Case Study Logos.png",3.45,79,3452,{"ext":20,"url":248,"hash":249,"mime":23,"name":250,"path":15,"size":251,"width":252,"height":253,"sizeInBytes":254},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Case_Study_Logos_06d13b6d7a/thumbnail_Case_Study_Logos_06d13b6d7a.png","thumbnail_Case_Study_Logos_06d13b6d7a","thumbnail_Case Study Logos.png",1.58,245,39,1579,"Case_Study_Logos_06d13b6d7a",1.09,"https://storage.googleapis.com/influ2-lobby-2/Case_Study_Logos_06d13b6d7a/Case_Study_Logos_06d13b6d7a.png","2025-08-20T15:37:49.074Z","nipkzi79hq5h2lpfyswruyy9",{"id":261,"title":262,"slug":263,"description":15,"content":264,"createdAt":194,"updatedAt":265,"publishedAt":266,"headline":15,"conclusion":267,"orderDate":268,"documentId":269,"seo":270,"featuring":273,"companyLogo":332},20,"How Bonterra Used Contact-Level Ads to Drive Sales Alignment and 2x Win Rates","bonterra","{\"time\":1756296885096,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"\\\"Contact-level advertising is 100% the future of ABM. Once we saw the demo, it was clear this was a gap in our tech stack.\\\"\",\"caption\":\"Justin Lopez, ABM Manager at Bonterra\",\"alignment\":\"left\"}},{\"id\":\"U-9GypdUhK\",\"type\":\"paragraph\",\"data\":{\"text\":\"Smaller teams. Bigger goals. Bonterra’s ABM team was under pressure to prove marketing impact, accelerate pipeline, and keep Sales tightly aligned—all while supporting a mission-driven organization serving the public good. \"}},{\"id\":\"NTSKes2aMs\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra made the shift to contact-level advertising, giving its team the ability to reach real decision-makers, deliver timely buyer signals, and execute full-funnel campaigns that drive measurable outcomes across Sales and Marketing.\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"przxRAmRrd\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.bonterratech.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Bonterra\u003C/a> is a leading social good software company serving nonprofits, corporations, and public agencies. Bonterra needed a way to prioritize the right prospects, prove influence, and enable sales to move quickly.\"}},{\"id\":\"KZP1j2rB8A\",\"type\":\"paragraph\",\"data\":{\"text\":\"Before Influ2, Bonterra’s ABM team struggled to answer a fundamental question: \u003Ci>Are we reaching our buyers?\u003C/i>\"}},{\"id\":\"DlsV4h5RsT\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra's targeting served ads at the account-level, and while web traffic rolled in, there was no clear way to measure if the right people (the actual decision-makers) were engaging. \"}},{\"id\":\"Rk8KNsxuKs\",\"type\":\"paragraph\",\"data\":{\"text\":\"“What kept me up at night before Influ2 was not being able to confidently say to leadership that we were reaching our decision-makers.” — Justin Lopez, ABM Manager at Bonterra \"}},{\"id\":\"zWH15v1-Vm\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2113,\"name\":\"Bonterra-IMG12 (2).png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1772,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_12_2_75c637e92b/large_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"large_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":379.45,\"width\":1000,\"height\":466,\"sizeInBytes\":379448},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_12_2_75c637e92b/small_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"small_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":112.9,\"width\":500,\"height\":233,\"sizeInBytes\":112895},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_12_2_75c637e92b/medium_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"medium_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":229.93,\"width\":750,\"height\":350,\"sizeInBytes\":229929},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_12_2_75c637e92b/thumbnail_Bonterra_IMG_12_2_75c637e92b.png\",\"hash\":\"thumbnail_Bonterra_IMG_12_2_75c637e92b\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG12 (2).png\",\"path\":null,\"size\":34.01,\"width\":245,\"height\":114,\"sizeInBytes\":34007}},\"hash\":\"Bonterra_IMG_12_2_75c637e92b\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":911.26,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_12_2_75c637e92b/Bonterra_IMG_12_2_75c637e92b.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:47:57.624Z\",\"updatedAt\":\"2025-08-08T16:47:57.624Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"BTW-02XYHY\",\"type\":\"paragraph\",\"data\":{\"text\":\"The turning point came when Bonterra’s leadership noticed a hyper-personalized ad. \\\"We saw our company name on an ad—that kind of personalization immediately piqued our interest,” said Justin. “Once we saw the demo, it was clear this was a gap in our tech stack.”\"}},{\"id\":\"I7o4OZeNhp\",\"type\":\"paragraph\",\"data\":{\"text\":\"From that moment, Bonterra began building its contact-level engagement engine using Influ2.\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"N9eygSjbHy\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra moved beyond broad account targeting and built a contact-level engagement engine that focused only on actual decision-makers and key influencers. The shift made every step—from ad click to outreach—measurable, coordinated, and fast.\"}},{\"id\":\"D8AQdz9BM9\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 1: Targeting people, not just accounts\u003C/b>\"}},{\"id\":\"9myPCahKp4\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra funnels 6Sense accounts lists into Influ2 to prioritize accounts based on buying stage, then builds high-value segments with 5–15 stakeholders per account.\"}},{\"id\":\"56NE_VH9Qr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The team uses Influ2’s \u003Cb>Cohort Designer \u003C/b>to build precise audience segments from tailored account lists designed to meet specific outreach goals.\"}},{\"id\":\"LofKPJoUTI\",\"type\":\"paragraph\",\"data\":{\"text\":\"In the first half of the year, they focused on three high-value cohorts:\"}},{\"id\":\"S4pekDziLq\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Customer expansion\",\"Competitive knockout\",\"Live events\"]}},{\"id\":\"Vnb_KgAWoj\",\"type\":\"paragraph\",\"data\":{\"text\":\"Campaigns were launched with tailored messaging for each cohort, at each stage of the journey, and the data spoke for itself.\"}},{\"id\":\"UQZSuAgcP4\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2180,\"name\":\"Bonterra-IMG16.png\",\"alternativeText\":null,\"caption\":null,\"width\":4240,\"height\":2142,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_16_6d2a7aab10/large_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"large_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG16.png\",\"path\":null,\"size\":368.79,\"width\":1000,\"height\":505,\"sizeInBytes\":368794},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_16_6d2a7aab10/small_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"small_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG16.png\",\"path\":null,\"size\":125.27,\"width\":500,\"height\":253,\"sizeInBytes\":125269},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_16_6d2a7aab10/medium_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"medium_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG16.png\",\"path\":null,\"size\":232.69,\"width\":750,\"height\":379,\"sizeInBytes\":232691},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_16_6d2a7aab10/thumbnail_Bonterra_IMG_16_6d2a7aab10.png\",\"hash\":\"thumbnail_Bonterra_IMG_16_6d2a7aab10\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG16.png\",\"path\":null,\"size\":42.46,\"width\":245,\"height\":124,\"sizeInBytes\":42455}},\"hash\":\"Bonterra_IMG_16_6d2a7aab10\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":876.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_16_6d2a7aab10/Bonterra_IMG_16_6d2a7aab10.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:11:50.407Z\",\"updatedAt\":\"2025-08-27T12:11:50.407Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"YAv_sWsjWu\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>We reached 80% of the buying committee,\u003C/b>” said Justin Lopez, ABM Manager at Bonterra. “We knew we were getting to the right people with the right message.”\"}},{\"id\":\"3KLD_PKzpX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 2: \u003C/b>\u003Cb>Campaigns that click, from first glance to closed won\u003C/b>\"}},{\"id\":\"pQT2ONG46B\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra didn’t just hit “launch” on campaigns. They built intentional, full-funnel strategies with Influ2 that turned attention into action, and clicks into pipeline. Each campaign was designed to meet prospects where they were in their journey and move them closer to a conversation with a team member. \"}},{\"id\":\"GEUnqSTd5S\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here are a few that stood out:\"}},{\"id\":\"wAwUNQy8Nb\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Customer Expansion Campaign\u003C/b>: Ran targeted campaigns to deepen relationships with existing customers. Over four months, the campaign generated nineteen influenced opportunities, including four closed-won deals.\"}},{\"id\":\"51Ir8gFFmD\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2181,\"name\":\"Bonterra-IMG13.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_13_a4100db0dc/large_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"large_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG13.png\",\"path\":null,\"size\":213.44,\"width\":1000,\"height\":409,\"sizeInBytes\":213437},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_13_a4100db0dc/small_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"small_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG13.png\",\"path\":null,\"size\":76.8,\"width\":500,\"height\":205,\"sizeInBytes\":76801},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_13_a4100db0dc/medium_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"medium_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG13.png\",\"path\":null,\"size\":139.78,\"width\":750,\"height\":307,\"sizeInBytes\":139776},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_13_a4100db0dc/thumbnail_Bonterra_IMG_13_a4100db0dc.png\",\"hash\":\"thumbnail_Bonterra_IMG_13_a4100db0dc\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG13.png\",\"path\":null,\"size\":26.86,\"width\":245,\"height\":100,\"sizeInBytes\":26856}},\"hash\":\"Bonterra_IMG_13_a4100db0dc\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":314.04,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_13_a4100db0dc/Bonterra_IMG_13_a4100db0dc.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:14:24.554Z\",\"updatedAt\":\"2025-08-27T12:14:24.554Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"GVM0QlX6C_\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Competitive Knockout Campaign\u003C/b>: Built competitor-focused ads that cut through the noise and engaged hard-to-reach buyers.\"}},{\"id\":\"bHFbYBobQn\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2182,\"name\":\"Bonterra-IMG14.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_14_4dea3ee440/large_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"large_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG14.png\",\"path\":null,\"size\":141.02,\"width\":1000,\"height\":409,\"sizeInBytes\":141022},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_14_4dea3ee440/small_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"small_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG14.png\",\"path\":null,\"size\":56.74,\"width\":500,\"height\":205,\"sizeInBytes\":56744},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_14_4dea3ee440/medium_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"medium_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG14.png\",\"path\":null,\"size\":98.07,\"width\":750,\"height\":307,\"sizeInBytes\":98067},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_14_4dea3ee440/thumbnail_Bonterra_IMG_14_4dea3ee440.png\",\"hash\":\"thumbnail_Bonterra_IMG_14_4dea3ee440\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG14.png\",\"path\":null,\"size\":21.62,\"width\":245,\"height\":100,\"sizeInBytes\":21621}},\"hash\":\"Bonterra_IMG_14_4dea3ee440\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":132.68,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_14_4dea3ee440/Bonterra_IMG_14_4dea3ee440.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-27T12:14:44.434Z\",\"updatedAt\":\"2025-08-27T12:14:44.434Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"-Xc6NRywUk\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Event Activation Promotion Campaigns\u003C/b>: Activated campaigns around key in-person events to boost brand awareness, drive booth visits, and extend engagement beyond the show floor.\"}},{\"id\":\"dilKtaTCG3\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2110,\"name\":\"Bonterra-IMG06.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1556,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_06_26e30f9138/large_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"large_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG06.png\",\"path\":null,\"size\":422.34,\"width\":1000,\"height\":409,\"sizeInBytes\":422342},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_06_26e30f9138/small_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"small_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG06.png\",\"path\":null,\"size\":132.15,\"width\":500,\"height\":205,\"sizeInBytes\":132151},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_06_26e30f9138/medium_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"medium_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG06.png\",\"path\":null,\"size\":261.13,\"width\":750,\"height\":307,\"sizeInBytes\":261125},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_06_26e30f9138/thumbnail_Bonterra_IMG_06_26e30f9138.png\",\"hash\":\"thumbnail_Bonterra_IMG_06_26e30f9138\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG06.png\",\"path\":null,\"size\":41.3,\"width\":245,\"height\":100,\"sizeInBytes\":41297}},\"hash\":\"Bonterra_IMG_06_26e30f9138\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":1288.13,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_06_26e30f9138/Bonterra_IMG_06_26e30f9138.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:43:55.534Z\",\"updatedAt\":\"2025-08-08T16:43:55.534Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"lql2n6scOD\",\"type\":\"paragraph\",\"data\":{\"text\":\"“I’m going all-in on using Influ2 for events this year. We target attendee lists to boost awareness, get people to our booth, and ultimately generate more pipeline.” — Justin Lopez, ABM Manager at Bonterra\"}},{\"id\":\"zIq8ueIfPx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 3: \u003C/b>\u003Cb>Why Sales never misses a signal\u003C/b>\"}},{\"id\":\"2oaZA2e8-c\",\"type\":\"paragraph\",\"data\":{\"text\":\"Alignment is part of Bonterra’s entire ABM workflow.\"}},{\"id\":\"nF1_-AD7ZJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a contact engages with an Influ2 ad, that signal flows directly into a dedicated Slack channel monitored by Sales. They’re able to see \u003Ci>who\u003C/i> engaged and \u003Ci>what\u003C/i> they engaged with, so reps can tailor their outreach with precision. If a rep doesn’t follow up within 24 hours, Sales leadership steps in.\"}},{\"id\":\"aYzIufBzrY\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2115,\"name\":\"Bonterra-IMG12 (3).png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":1324,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_12_3_ba424539a9/large_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"large_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":51.23,\"width\":1000,\"height\":348,\"sizeInBytes\":51226},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_12_3_ba424539a9/small_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"small_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":22.36,\"width\":500,\"height\":174,\"sizeInBytes\":22364},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_12_3_ba424539a9/medium_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"medium_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":35.5,\"width\":750,\"height\":261,\"sizeInBytes\":35503},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_12_3_ba424539a9/thumbnail_Bonterra_IMG_12_3_ba424539a9.png\",\"hash\":\"thumbnail_Bonterra_IMG_12_3_ba424539a9\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG12 (3).png\",\"path\":null,\"size\":9.14,\"width\":245,\"height\":85,\"sizeInBytes\":9142}},\"hash\":\"Bonterra_IMG_12_3_ba424539a9\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":42.57,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_12_3_ba424539a9/Bonterra_IMG_12_3_ba424539a9.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:49:19.060Z\",\"updatedAt\":\"2025-08-08T16:49:19.060Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"la8FBaPEg_\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Prospects who clicked on an ad were much more likely to respond to an SDR’s outreach,” Justin shared. “That kind of engagement made a huge difference.”\"}},{\"id\":\"gez2R-9mBx\",\"type\":\"paragraph\",\"data\":{\"text\":\"Once a prospect shows meaningful engagement – defined by Bonterra as a click of an ad or viewing all ads in the ad journey – they are added into the Salesloft sequence with messaging mapped to their interactions. No cold emails. No guesswork. Just a timely, relevant follow-up that moves deals forward.\"}},{\"id\":\"0dkhM7z5-I\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 4: How alignment fueled full-funnel results\u003C/b>\"}},{\"id\":\"nm4yWR5xxp\",\"type\":\"paragraph\",\"data\":{\"text\":\"After each campaign, Bonterra's marketing team delivers a full performance review to Sales, Marketing, and senior leadership. These include:\"}},{\"id\":\"--0yMhi_vH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Influ2 ad metrics (reach, impressions, clicks)\",\"Sales follow-up data from Salesloft\",\"Handoff rates and meetings booked\"]}},{\"id\":\"i__6AOi596\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We report a \u003Cb>90–95% handoff success rate\u003C/b> directly to leadership. That level of Sales follow-through just wasn’t happening before Influ2.”\"}},{\"id\":\"-oSg0qO4YU\",\"type\":\"paragraph\",\"data\":{\"text\":\"These campaign results didn’t just influence pipeline—they influenced the business. Bonterra now uses Influ2 performance data to align quarterly ABM priorities, secure budget for future initiatives, and demonstrate cross-functional success to senior leadership.\"}},{\"id\":\"H56uG1B0lA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 helped our marketing team earn the trust and respect of Sales,” said Justin Lopez, ABM Manager at Bonterra. “I didn’t just loop Sales in—they had a seat at the table. From ad messaging to which job titles we targeted, they were involved at every step. That level of collaboration built stronger buy-in and alignment. As a result, we now have a steady stream of in-ICP prospects coming in 7 days a week.\\\"\"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"hdJKHNQCl0\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Bonterra built a connected, scalable GTM motion. Contact-level advertising gave both Sales and Marketing the clarity, confidence, and momentum to move in sync.\"}},{\"id\":\"S7fLmGodvE\",\"type\":\"paragraph\",\"data\":{\"text\":\"Now they’re scaling that success with campaigns that convert, create deeper engagement, and give both teams a clear view of what’s working.\"}},{\"id\":\"-cfYn1yEUC\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how you can apply Bonterra's playbook:\"}},{\"id\":\"p3TUPrWIwN\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Prove ROI with \u003Cb>contact-level ad engagement \u003C/b>\",\"Trigger fast follow-up\u003Cb> \u003C/b>with \u003Cb>real-time Sales alerts\u003C/b>\",\"\u003Cb>Prioritize \u003C/b>\u003Cb>the \u003Ci>right\u003C/i> buyers\u003C/b>—not just the right accounts\",\"\u003Cb>Align ad journeys to funnel stag\u003C/b>e for stronger conversions\",\"Turn top-performing ad messaging into\u003Cb> Salesloft follow-ups\u003C/b>\"]}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"qM4GFi2_ua\",\"type\":\"paragraph\",\"data\":{\"text\":\"By aligning Sales and Marketing around contact-level engagement, Bonterra unlocked measurable, repeatable success across the funnel.\"}},{\"id\":\"w4Li0XN9PS\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 isn’t just a marketing tool,” said Justin Lopez, ABM Manager at Bonterra. “It’s how we get Sales in front of decision-makers who actually want to talk.”\"}},{\"id\":\"3_yftXGgl0\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2111,\"name\":\"Bonterra-IMG09.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2328,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_09_db2f929209/large_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"large_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG09.png\",\"path\":null,\"size\":72.68,\"width\":1000,\"height\":613,\"sizeInBytes\":72683},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_09_db2f929209/small_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"small_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG09.png\",\"path\":null,\"size\":29.91,\"width\":500,\"height\":306,\"sizeInBytes\":29906},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_09_db2f929209/medium_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"medium_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG09.png\",\"path\":null,\"size\":50.5,\"width\":750,\"height\":459,\"sizeInBytes\":50501},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_09_db2f929209/thumbnail_Bonterra_IMG_09_db2f929209.png\",\"hash\":\"thumbnail_Bonterra_IMG_09_db2f929209\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG09.png\",\"path\":null,\"size\":11.56,\"width\":245,\"height\":150,\"sizeInBytes\":11557}},\"hash\":\"Bonterra_IMG_09_db2f929209\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":93.38,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_09_db2f929209/Bonterra_IMG_09_db2f929209.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:44:38.154Z\",\"updatedAt\":\"2025-08-08T16:44:38.154Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"chn-WPaRDl\",\"type\":\"paragraph\",\"data\":{\"text\":\"And the numbers back it up:\"}},{\"id\":\"PfDuGdaS10\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>91% sales-marketing handoff rate\u003C/b>\",\"\u003Cb>80% of buying committees reached\u003C/b>\",\"\u003Cb>39.7% increase in opportunity conversion rate\u003C/b>\",\"\u003Cb>2x higher win rate\u003C/b> compared to cold outreach\",\"\u003Cb>2.5x increase in deal value\u003C/b>\",\"907% ROI, \u003Cb>$9 return for every $1 spent \u003C/b>on Influ2 ads\"]}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About Bonterra\",\"level\":2}},{\"id\":\"bCU0NbBYl8\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2106,\"name\":\"Bonterra-IMG11.png\",\"alternativeText\":null,\"caption\":null,\"width\":4596,\"height\":2572,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Bonterra_IMG_11_e3c36bb2e5/large_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"large_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"large_Bonterra-IMG11.png\",\"path\":null,\"size\":128.15,\"width\":1000,\"height\":560,\"sizeInBytes\":128151},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_IMG_11_e3c36bb2e5/small_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"small_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"small_Bonterra-IMG11.png\",\"path\":null,\"size\":47.06,\"width\":500,\"height\":280,\"sizeInBytes\":47058},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Bonterra_IMG_11_e3c36bb2e5/medium_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"medium_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"medium_Bonterra-IMG11.png\",\"path\":null,\"size\":85.4,\"width\":750,\"height\":420,\"sizeInBytes\":85396},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_IMG_11_e3c36bb2e5/thumbnail_Bonterra_IMG_11_e3c36bb2e5.png\",\"hash\":\"thumbnail_Bonterra_IMG_11_e3c36bb2e5\",\"mime\":\"image/png\",\"name\":\"thumbnail_Bonterra-IMG11.png\",\"path\":null,\"size\":17.05,\"width\":245,\"height\":137,\"sizeInBytes\":17050}},\"hash\":\"Bonterra_IMG_11_e3c36bb2e5\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":228.24,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Bonterra_IMG_11_e3c36bb2e5/Bonterra_IMG_11_e3c36bb2e5.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-08T16:42:05.848Z\",\"updatedAt\":\"2025-08-08T16:42:05.848Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"oMqlRyyzyM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.bonterratech.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Bonterra\u003C/a> is a leading social good software company empowering nonprofits, public agencies, and impact-driven organizations with technology that fuels their missions. With Influ2, Bonterra added a precision layer to their ABM strategy—helping Sales and Marketing work in sync, accelerate pipeline, and engage the right stakeholders at key accounts.\"}},{\"id\":\"AbENUhJD8e\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Location\u003C/b>: Austin, TX\",\"\u003Cb>Industry\u003C/b>: Technology, Nonprofit SaaS\",\"\u003Cb>Size\u003C/b>: 1,001-5,000 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-27T12:14:45.867Z","2025-08-05T18:33:11.608Z","{\"time\":1756154666473,\"blocks\":[{\"id\":\"g6jTEIfX5X\",\"type\":\"paragraph\",\"data\":{\"text\":\"Bonterra transformed their ABM strategy with Influ2, moving beyond account-level targeting to a contact-first model built on real-time engagement signals and seamless sales alignment. The result? Bigger deals, faster wins, and a marketing strategy Sales trusts.\"}},{\"id\":\"sgAsU98Hfu\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>Contact-level engagement has completely changed how we do ABM.\u003C/b>” — Justin Lopez, ABM Manager at Bonterra\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-26","sesti0xk0f5bxvvcok00ex0e",{"id":271,"metaTitle":272,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":203},462,"Aligning Sales and Marketing Around Buyer Signals—Bonterra",{"id":274,"title":275,"description":276,"linkedin_url":277,"image":278,"avatar":302},1104,"Justin Lopez","ABM Manager at Bonterra","https://www.linkedin.com/in/justin-alexander-lopez/",{"id":279,"name":280,"alternativeText":15,"caption":15,"width":281,"height":282,"formats":283,"hash":297,"ext":20,"mime":23,"size":298,"url":299,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":300,"updatedAt":300,"documentId":301,"publishedAt":233},2105,"Bonterra.png",545,66,{"small":284,"thumbnail":291},{"ext":20,"url":285,"hash":286,"mime":23,"name":287,"path":15,"size":288,"width":27,"height":289,"sizeInBytes":290},"https://storage.googleapis.com/influ2-lobby-2/small_Bonterra_322f0e47d3/small_Bonterra_322f0e47d3.png","small_Bonterra_322f0e47d3","small_Bonterra.png",9.39,61,9391,{"ext":20,"url":292,"hash":293,"mime":23,"name":294,"path":15,"size":295,"width":252,"height":173,"sizeInBytes":296},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Bonterra_322f0e47d3/thumbnail_Bonterra_322f0e47d3.png","thumbnail_Bonterra_322f0e47d3","thumbnail_Bonterra.png",4.08,4077,"Bonterra_322f0e47d3",2.35,"https://storage.googleapis.com/influ2-lobby-2/Bonterra_322f0e47d3/Bonterra_322f0e47d3.png","2025-08-08T15:13:13.102Z","oa2alx5rlr8y55r61wa9f442",{"id":303,"name":304,"alternativeText":15,"caption":15,"width":305,"height":305,"formats":306,"hash":327,"ext":308,"mime":311,"size":328,"url":329,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":330,"updatedAt":330,"documentId":331,"publishedAt":233},2076,"Justin2.jpeg",800,{"small":307,"medium":315,"thumbnail":321},{"ext":308,"url":309,"hash":310,"mime":311,"name":312,"path":15,"size":313,"width":27,"height":27,"sizeInBytes":314},".jpeg","https://storage.googleapis.com/influ2-lobby-2/small_Justin2_92f8a71770/small_Justin2_92f8a71770.jpeg","small_Justin2_92f8a71770","image/jpeg","small_Justin2.jpeg",21.43,21434,{"ext":308,"url":316,"hash":317,"mime":311,"name":318,"path":15,"size":319,"width":35,"height":35,"sizeInBytes":320},"https://storage.googleapis.com/influ2-lobby-2/medium_Justin2_92f8a71770/medium_Justin2_92f8a71770.jpeg","medium_Justin2_92f8a71770","medium_Justin2.jpeg",54.65,54650,{"ext":308,"url":322,"hash":323,"mime":311,"name":324,"path":15,"size":325,"width":43,"height":43,"sizeInBytes":326},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Justin2_92f8a71770/thumbnail_Justin2_92f8a71770.jpeg","thumbnail_Justin2_92f8a71770","thumbnail_Justin2.jpeg",3.32,3316,"Justin2_92f8a71770",66.02,"https://storage.googleapis.com/influ2-lobby-2/Justin2_92f8a71770/Justin2_92f8a71770.jpeg","2025-08-05T18:08:35.007Z","qo16es5j334oen6gx2kr4662",{"id":333,"name":334,"alternativeText":15,"caption":15,"width":335,"height":336,"formats":15,"hash":337,"ext":181,"mime":182,"size":338,"url":339,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":340,"updatedAt":340,"documentId":341,"publishedAt":233},2081,"Bonterra-logo_horizontal-indigo.svg",176,33,"Bonterra_logo_horizontal_indigo_6203e90b2d",3.16,"https://storage.googleapis.com/influ2-lobby-2/Bonterra_logo_horizontal_indigo_6203e90b2d/Bonterra_logo_horizontal_indigo_6203e90b2d.svg","2025-08-05T18:32:15.177Z","pr247884lzm10qn4ud6suyxw",{"id":343,"title":344,"slug":345,"description":15,"content":346,"createdAt":194,"updatedAt":347,"publishedAt":348,"headline":15,"conclusion":349,"orderDate":350,"documentId":351,"seo":352,"featuring":355,"companyLogo":400},18,"How Marketbridge Scaled Contact-Level Ads—Without Losing the Human Touch","marketbridge","{\"time\":1756132042539,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“Influ2 is so unique—it lets Marketing meet Sales where they need to be, with the right message, to the right buyer, at the right time.” \",\"caption\":\"Amy Grucela, SVP of Marketing Strategy\",\"alignment\":\"left\"}},{\"id\":\"SCu2hKgtxW\",\"type\":\"paragraph\",\"data\":{\"text\":\"Smaller teams. Tighter budgets. Higher stakes. Today’s GTM leaders are being asked to do more with less—and Marketbridge, a leading growth marketing agency, proves \u003Cb>you don’t have to choose between precision and scale—or between data-driven results and meaningful human connection.\u003C/b>\"}},{\"id\":\"6SsH20GxIW\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, \u003Ca href=\\\"https://marketbridge.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Marketbridge\u003C/a> built a smarter contact-level advertising framework—one that delivers real buyer signals, relevant ad journeys, and meaningful marketing moments that actually move pipeline for their clients.\"}},{\"id\":\"YJW0GhQWCO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"CU69m526Y7\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge works across industries, verticals, and complex buying groups—but the challenge is always the same: \u003Cb>smarter targeting in a world full of noise\u003C/b>. Their goal is to help clients connect with the right people, show real impact, and make Sales’ job easier.\"}},{\"id\":\"InG7IwKYsc\",\"type\":\"paragraph\",\"data\":{\"text\":\"Traditional ABM tools were falling short. They needed something more precise to:\"}},{\"id\":\"65XGxh12_O\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Target specific stakeholders across client accounts \",\"Deliver contact-level engagement signals that sellers could act on\",\"Launch campaigns built to engage complex buying groups\",\"Seamlessly integrate with each client’s existing tech stack\"]}},{\"id\":\"VDUNtTzMFo\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We needed to solve one of our clients’ biggest challenges—how to \u003Cb>surgically target\u003C/b> the right people,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “With Influ2, we know exactly who we’re reaching and who’s engaging.”\"}},{\"id\":\"2vuQP3kSUz\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"N9eygSjbHy\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>A scalable framework that flexes and scales\u003C/b>, Marketbridge used Influ2 to build a repeatable, multi-layered approach to precision targeting—one that enabled them to meet each client’s needs without sacrificing efficiency or control.\"}},{\"id\":\"eojzyFhcW1\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 1: Strategy on Autopilot—(Almost)\u003C/b>\"}},{\"id\":\"9myPCahKp4\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, Marketbridge transforms strategy into action—from persona mapping to real-time sales signals—enabling them to move fast without losing focus.\"}},{\"id\":\"pd6UyvOZ98\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2045,\"name\":\"Marketbridge Case_img1.png\",\"alternativeText\":null,\"caption\":null,\"width\":3154,\"height\":1956,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_Case_img1_577a16556d/large_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"large_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge Case_img1.png\",\"path\":null,\"size\":78.77,\"width\":1000,\"height\":620,\"sizeInBytes\":78771},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_Case_img1_577a16556d/small_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"small_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge Case_img1.png\",\"path\":null,\"size\":29.92,\"width\":500,\"height\":310,\"sizeInBytes\":29924},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_Case_img1_577a16556d/medium_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"medium_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge Case_img1.png\",\"path\":null,\"size\":52.54,\"width\":750,\"height\":465,\"sizeInBytes\":52536},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_Case_img1_577a16556d/thumbnail_Marketbridge_Case_img1_577a16556d.png\",\"hash\":\"thumbnail_Marketbridge_Case_img1_577a16556d\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge Case_img1.png\",\"path\":null,\"size\":11.27,\"width\":245,\"height\":152,\"sizeInBytes\":11274}},\"hash\":\"Marketbridge_Case_img1_577a16556d\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":76.06,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_Case_img1_577a16556d/Marketbridge_Case_img1_577a16556d.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-07-30T19:14:40.484Z\",\"updatedAt\":\"2025-07-30T19:14:40.484Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"_0Y6M-Avm6\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2 they can:\"}},{\"id\":\"p3GWge5DGH\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Map buying committees and intent signals\",\"Sync dynamic contact lists into Influ2\",\"Launch persona and stage-based ad journeys\",\"Send real-time engagement data to Sales\"]}},{\"id\":\"3KLD_PKzpX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 2: Content that Actually Feels Relevant\u003C/b>\"}},{\"id\":\"uVYji_5ps_\",\"type\":\"paragraph\",\"data\":{\"text\":\"Forget the one-size-fits-none approach. Marketbridge uses Influ2 to deliver content that feels relevant—tailored to the buyer’s role, their stage in the journey, and how they engage over time.\"}},{\"id\":\"YYROB0C341\",\"type\":\"paragraph\",\"data\":{\"text\":\"They follow a clear structure to meet each persona with the right message at the right moment:\"}},{\"id\":\"kGrwyj-0_r\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness\u003C/b>: Problem-led messaging to drive familiarity\",\"\u003Cb>Consideration\u003C/b>: Role-specific product and solution content\",\"\u003Cb>Decision\u003C/b>: ROI-focused assets, case studies, and customer proof\"]}},{\"id\":\"ucXn1rdjmA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We design campaigns around specific personas and adapt the ad journey based on how each person engages over time,” says Bailey Creeden, Senior Media Buyer at Marketbridge. “It’s just like a nurture stream—but with ads.”\"}},{\"id\":\"zIq8ueIfPx\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 3: Real-Time Sales Signals\u003C/b>\"}},{\"id\":\"Vh1ZLaaO_A\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a CMO clicks three times in a week, Sales isn’t left guessing—they’re already reaching out. They get the full story in Salesforce, Slack, or HubSpot, so sellers always know who is active, what they clicked, and how to follow up.\"}},{\"id\":\"OYr9Footow\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2046,\"name\":\"Marketbridge Case_img1 (2).png\",\"alternativeText\":null,\"caption\":null,\"width\":3154,\"height\":1822,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_Case_img1_2_94f8f15783/large_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"large_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":135.72,\"width\":1000,\"height\":578,\"sizeInBytes\":135715},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_Case_img1_2_94f8f15783/small_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"small_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":52.43,\"width\":500,\"height\":289,\"sizeInBytes\":52426},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_Case_img1_2_94f8f15783/medium_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"medium_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":93.67,\"width\":750,\"height\":433,\"sizeInBytes\":93666},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_Case_img1_2_94f8f15783/thumbnail_Marketbridge_Case_img1_2_94f8f15783.png\",\"hash\":\"thumbnail_Marketbridge_Case_img1_2_94f8f15783\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge Case_img1 (2).png\",\"path\":null,\"size\":19.1,\"width\":245,\"height\":142,\"sizeInBytes\":19099}},\"hash\":\"Marketbridge_Case_img1_2_94f8f15783\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":107.06,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_Case_img1_2_94f8f15783/Marketbridge_Case_img1_2_94f8f15783.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-07-30T19:15:04.377Z\",\"updatedAt\":\"2025-07-30T19:15:04.377Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"zKTacfFeu4\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Sales gets notified instantly and knows exactly who to reach out to, what resonated, and how to steer the conversation,” says Maggie Forbush, Media Coordinator at Marketbridge. “No other platform has given us that level of clarity.”\"}},{\"id\":\"EtkhLzpSe-\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>Step 4: Insights That Sharpen Your Strategy\u003C/b>\"}},{\"id\":\"wwHaxgfBr2\",\"type\":\"paragraph\",\"data\":{\"text\":\"With every campaign Marketbridge runs, Influ2 provides clear insights that clients actually want (yes, really). With the Influ2 Dashboard, Marketbridge can analyze performance by account, campaign, and creative—and turn those insights into immediate strategy upgrades.\"}},{\"id\":\"RdIbGxCHdv\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>The Influ2 dashboard is incredibly intuitive\u003C/b>,” says Maggie Forbush, Media Coordinator at Marketbridge. “It gives us clear contact, account, and campaign data our clients actually want—making it easy to show what’s working and where to go next.”\"}},{\"id\":\"ZhOxQDghq6\",\"type\":\"header\",\"data\":{\"text\":\"Key Takeaways \",\"level\":2}},{\"id\":\"_IsTbCqXp5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Today’s GTM teams don’t have time (or budget) to play the “maybe” game. You need to know who to talk to, when they’re ready, and what actually matters.\"}},{\"id\":\"eTaKwqWMEo\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge cracked the code—turning strategy into action and giving Marketing and Sales the green light to move faster, work smarter, and stay perfectly in sync.\"}},{\"id\":\"O-g_ofKczN\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how they do it: \"}},{\"id\":\"SFme50duQK\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Start with strategy\u003C/b> → Define your ICP and target buyers\",\"\u003Cb>Contact-level ad targeting \u003C/b>→ Reach real people, not just accounts\",\"\u003Cb>Lead with relevance\u003C/b> → Match content to persona and stage\",\"\u003Cb>Enable Sales in real time\u003C/b> → Deliver signals they can act on instantly \",\"\u003Cb>Optimize continuously\u003C/b> → Use insights to scale what works \"]}},{\"id\":\"zBQWtdMynA\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 acts as the bridge between our campaigns and our clients’ revenue teams,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It connects marketing efforts directly to what Sales needs to move deals forward.”\"}},{\"id\":\"cFqL3ovMHz\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"8kStPinnPL\",\"type\":\"paragraph\",\"data\":{\"text\":\"For one standout client campaign, Marketbridge set out to prove that contact-level advertising could do more than just reach the right people—it could drive real momentum through the funnel.\"}},{\"id\":\"ymHK7nK01u\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2100,\"name\":\"Marketbridge-IMG03.png\",\"alternativeText\":null,\"caption\":null,\"width\":3800,\"height\":2328,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_IMG_03_0574a9dc29/large_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"large_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge-IMG03.png\",\"path\":null,\"size\":74.5,\"width\":1000,\"height\":613,\"sizeInBytes\":74500},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_IMG_03_0574a9dc29/small_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"small_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge-IMG03.png\",\"path\":null,\"size\":30.98,\"width\":500,\"height\":306,\"sizeInBytes\":30983},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_IMG_03_0574a9dc29/medium_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"medium_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge-IMG03.png\",\"path\":null,\"size\":52.27,\"width\":750,\"height\":459,\"sizeInBytes\":52274},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_IMG_03_0574a9dc29/thumbnail_Marketbridge_IMG_03_0574a9dc29.png\",\"hash\":\"thumbnail_Marketbridge_IMG_03_0574a9dc29\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge-IMG03.png\",\"path\":null,\"size\":11.68,\"width\":245,\"height\":150,\"sizeInBytes\":11682}},\"hash\":\"Marketbridge_IMG_03_0574a9dc29\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":94.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_IMG_03_0574a9dc29/Marketbridge_IMG_03_0574a9dc29.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-07T17:53:59.672Z\",\"updatedAt\":\"2025-08-07T17:53:59.672Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"T5DpoGFelj\",\"type\":\"paragraph\",\"data\":{\"text\":\"With Influ2, they achieved powerful results:\"}},{\"id\":\"pDRsPlAHRZ\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>100% of late-stage deals\u003C/b> had at least one engaged contact\",\"\u003Cb>41% faster deal velocity\u003C/b> when contacts engaged with Influ2\",\"\u003Cb>6x more accounts\u003C/b> entered active pipeline\",\"\u003Cb>19 engaged contacts per deal\u003C/b> on average\",\"\u003Cb>85% more accounts\u003C/b> moved into active engagement\",\"\u003Cb>10% of all target accounts converted \u003C/b>to pipeline\"]}},{\"id\":\"Ptz19ER9h6\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Marketbridge, this campaign validated their approach: when you know exactly who you’re reaching and how they’re engaging, Sales can follow up with confidence and timing that actually drives results.\"}},{\"id\":\"jwkGy2-aGj\",\"type\":\"paragraph\",\"data\":{\"text\":\"👉 \u003Ca href=\\\"https://www.influ2.com/blog/marketbridge-campaign-spotlight\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">See the full Marketbridge campaign spotlight here\u003C/a>\"}},{\"id\":\"CPQTob7sjJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"“With Influ2, we’re not just running ads—we’re tracking impact and connecting the dots from click to close,” says Amy Grucela, SVP of Marketing Strategy at Marketbridge. “It’s a complete view of how marketing drives revenue.”\"}},{\"id\":\"p6vackyfLV\",\"type\":\"header\",\"data\":{\"text\":\"About Marketbridge\",\"level\":2}},{\"id\":\"77oUFe7R8D\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2099,\"name\":\"Marketbridge-IMG04.png\",\"alternativeText\":null,\"caption\":null,\"width\":4596,\"height\":2572,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Marketbridge_IMG_04_c1cd2eab53/large_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"large_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"large_Marketbridge-IMG04.png\",\"path\":null,\"size\":392.84,\"width\":1000,\"height\":560,\"sizeInBytes\":392836},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Marketbridge_IMG_04_c1cd2eab53/small_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"small_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"small_Marketbridge-IMG04.png\",\"path\":null,\"size\":118.81,\"width\":500,\"height\":280,\"sizeInBytes\":118806},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Marketbridge_IMG_04_c1cd2eab53/medium_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"medium_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"medium_Marketbridge-IMG04.png\",\"path\":null,\"size\":239.44,\"width\":750,\"height\":420,\"sizeInBytes\":239441},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Marketbridge_IMG_04_c1cd2eab53/thumbnail_Marketbridge_IMG_04_c1cd2eab53.png\",\"hash\":\"thumbnail_Marketbridge_IMG_04_c1cd2eab53\",\"mime\":\"image/png\",\"name\":\"thumbnail_Marketbridge-IMG04.png\",\"path\":null,\"size\":35.56,\"width\":245,\"height\":137,\"sizeInBytes\":35558}},\"hash\":\"Marketbridge_IMG_04_c1cd2eab53\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":1371.48,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Marketbridge_IMG_04_c1cd2eab53/Marketbridge_IMG_04_c1cd2eab53.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-08-07T17:53:45.068Z\",\"updatedAt\":\"2025-08-07T17:53:45.068Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"oMqlRyyzyM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://marketbridge.com/\\\" target=\\\"_blank\\\" rel=\\\"nofollow\\\">Marketbridge\u003C/a> helps enterprise brands drive pipeline with data-driven GTM strategies. With Influ2, they’ve added a powerful, human-first layer of contact-level advertising that empowers their clients' sales and marketing teams to move in sync—and win faster.\"}},{\"id\":\"AbENUhJD8e\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Location\u003C/b>: Bethesda, Maryland\",\"\u003Cb>Industry\u003C/b>: Business Consulting and Services\",\"\u003Cb>Size\u003C/b>: 201-500 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-25T14:27:38.138Z","2025-07-30T19:26:52.467Z","{\"time\":1753903937965,\"blocks\":[{\"id\":\"6MMQEKZb1i\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketbridge elevated their go-to-market strategy with Influ2, replacing generic ABM tactics with a contact-level framework that delivered precision targeting, real-time buyer signals, and relevant ad journeys. By bridging the gap between marketing and sales, they scaled campaign impact without sacrificing personalization—leading to \u003Cb>6x more accounts in pipeline\u003C/b>, a \u003Cb>41% increase in deal velocity\u003C/b>, and a \u003Cb>94% boost in site engagement\u003C/b>. With Influ2 powering their ad strategy, Marketbridge turned insight into action and made contact-level advertising a growth engine for their clients.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-08-25","k08qvyfxxp0d6qgzgs7ix7uh",{"id":353,"metaTitle":354,"metaDescription":15,"keywords":15,"metaRobots":15,"structuredData":15,"metaViewport":15,"canonicalURL":15,"noindex":203},452,"Scaling Contact Ads the Human Way—Marketbridge",{"id":356,"title":357,"description":358,"linkedin_url":359,"image":360,"avatar":378},1096,"Amy Grucela","SVP of Marketing Strategy at Marketbridge","https://www.linkedin.com/in/amy-grucela-8265149/",{"id":361,"name":362,"alternativeText":15,"caption":15,"width":363,"height":364,"formats":365,"hash":373,"ext":20,"mime":23,"size":374,"url":375,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":376,"updatedAt":376,"documentId":377,"publishedAt":233},2101,"marketbridge.png",328,31,{"thumbnail":366},{"ext":20,"url":367,"hash":368,"mime":23,"name":369,"path":15,"size":370,"width":252,"height":371,"sizeInBytes":372},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_marketbridge_9037d12a60/thumbnail_marketbridge_9037d12a60.png","thumbnail_marketbridge_9037d12a60","thumbnail_marketbridge.png",3.9,23,3900,"marketbridge_9037d12a60",1.53,"https://storage.googleapis.com/influ2-lobby-2/marketbridge_9037d12a60/marketbridge_9037d12a60.png","2025-08-07T17:56:32.066Z","i417u5wco665qa3vy8r7vnt3",{"id":379,"name":380,"alternativeText":15,"caption":15,"width":381,"height":381,"formats":382,"hash":395,"ext":308,"mime":311,"size":396,"url":397,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":398,"updatedAt":398,"documentId":399,"publishedAt":233},2041,"Amy.jpeg",652,{"small":383,"thumbnail":389},{"ext":308,"url":384,"hash":385,"mime":311,"name":386,"path":15,"size":387,"width":27,"height":27,"sizeInBytes":388},"https://storage.googleapis.com/influ2-lobby-2/small_Amy_7bf48d20fe/small_Amy_7bf48d20fe.jpeg","small_Amy_7bf48d20fe","small_Amy.jpeg",18.64,18641,{"ext":308,"url":390,"hash":391,"mime":311,"name":392,"path":15,"size":393,"width":43,"height":43,"sizeInBytes":394},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Amy_7bf48d20fe/thumbnail_Amy_7bf48d20fe.jpeg","thumbnail_Amy_7bf48d20fe","thumbnail_Amy.jpeg",3.69,3692,"Amy_7bf48d20fe",28.47,"https://storage.googleapis.com/influ2-lobby-2/Amy_7bf48d20fe/Amy_7bf48d20fe.jpeg","2025-07-30T19:03:25.944Z","di9os0aqnn2rdjg39nt783ad",{"id":401,"name":402,"alternativeText":15,"caption":15,"width":27,"height":403,"formats":404,"hash":412,"ext":20,"mime":23,"size":413,"url":414,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":415,"updatedAt":415,"documentId":416,"publishedAt":233},2176,"Case Study Logos (1).png",100,{"thumbnail":405},{"ext":20,"url":406,"hash":407,"mime":23,"name":408,"path":15,"size":409,"width":252,"height":410,"sizeInBytes":411},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Case_Study_Logos_1_57558ebc12/thumbnail_Case_Study_Logos_1_57558ebc12.png","thumbnail_Case_Study_Logos_1_57558ebc12","thumbnail_Case Study Logos (1).png",4.03,49,4031,"Case_Study_Logos_1_57558ebc12",3.61,"https://storage.googleapis.com/influ2-lobby-2/Case_Study_Logos_1_57558ebc12/Case_Study_Logos_1_57558ebc12.png","2025-08-25T14:27:34.526Z","feo0s5x4330bl719uemzg4ro",{"id":418,"title":419,"slug":420,"description":15,"content":421,"createdAt":194,"updatedAt":422,"publishedAt":423,"headline":15,"conclusion":424,"orderDate":425,"documentId":426,"seo":15,"featuring":427,"companyLogo":466},16,"How CipherHealth’s Personalized Approach to Healthcare Ads Led to an 83% Increase in Influenced Pipeline","cipherhealth","{\"time\":1756991849285,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"\\\"Influ2 has revolutionized our approach to targeted advertising, allowing us to precisely reach decision-makers and drive meaningful engagement.\\\" \",\"caption\":\"Megan Lomazzi, Senior Marketing Operations Manager at CipherHealth\",\"alignment\":\"left\"}},{\"id\":\"5HYXLjaC05\",\"type\":\"paragraph\",\"data\":{\"text\":\"Interested in how CipherHealth is aligning sales and marketing for impactful results? Discover how Megan Lomazzi and the CipherHealth team harnessed Influ2’s contact-level ads to unlock pipeline growth and revenue expansion:\"}},{\"id\":\"7lWbfVLEdM\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Targeting:\u003C/b> Reaching 51% of executive champions.\",\"\u003Cb>Pipeline:\u003C/b> Provided key support in driving an 83% increase in pipeline. \",\"\u003Cb>Revenue:\u003C/b> 20% increase in influenced revenue versus cold outreach.\",\"\u003Cb>ROI:\u003C/b> Each dollar spent on Influ2 generated $122.70 in influenced revenue.\"]}},{\"id\":\"iAPs2BTUdO\",\"type\":\"image\",\"data\":{\"file\":{\"id\":988,\"name\":\"CipherHealth-results.png\",\"alternativeText\":null,\"caption\":null,\"width\":2116,\"height\":1174,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_results_4fd4fb3f53/large_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"large_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-results.png\",\"path\":null,\"size\":65.72,\"width\":1000,\"height\":555,\"sizeInBytes\":65725},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_results_4fd4fb3f53/small_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"small_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-results.png\",\"path\":null,\"size\":24.36,\"width\":500,\"height\":277,\"sizeInBytes\":24358},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_results_4fd4fb3f53/medium_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"medium_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-results.png\",\"path\":null,\"size\":44.91,\"width\":750,\"height\":416,\"sizeInBytes\":44909},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_results_4fd4fb3f53/thumbnail_Cipher_Health_results_4fd4fb3f53.png\",\"hash\":\"thumbnail_Cipher_Health_results_4fd4fb3f53\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-results.png\",\"path\":null,\"size\":9.46,\"width\":245,\"height\":136,\"sizeInBytes\":9462}},\"hash\":\"Cipher_Health_results_4fd4fb3f53\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":45.28,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_results_4fd4fb3f53/Cipher_Health_results_4fd4fb3f53.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:14:07.632Z\",\"updatedAt\":\"2024-09-11T16:14:07.632Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"3BmjWIvltZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"Aligning sales and marketing to drive both new business and expansion was a critical challenge at CipherHealth. The team needed a unified approach to target key decision-makers across complex healthcare buying committees. \"}},{\"id\":\"oSEYKPhASS\",\"type\":\"paragraph\",\"data\":{\"text\":\"Today, Megan and her team have transformed their ad strategy, using Influ2 to boost both engagement and revenue growth with account-based and contact-level ad campaigns.\"}},{\"id\":\"DR3LP6uAka\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We needed a solution that could reach the decision-makers within our buying committees and give our sales team detailed engagement insights for timely, personalized outreach,” Megan explains. “Influ2 made that possible, while seamlessly integrating with our tech stack to avoid manual processes.\\\"\"}},{\"id\":\"dA6ASm2p9U\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s how CipherHealth unified their ad strategy with Influ2 to drive results:\"}},{\"id\":\"YZHwFtvfwB\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Advanced Targeting: \u003C/b>With Influ2, Megan's team could deliver ads directly to the individual contacts they wanted to reach, driving a significant increase in engagement within their buying committees.\",\"\u003Cb>Personalized Ad: \u003C/b>By delivering ads tailored to each stage of the buying journey, from awareness to decision-making, CipherHealth ensured that their messaging remained relevant and resonated with prospects. \",\"\u003Cb>Optimize Sales Outreach:\u003C/b> The integration with Slack and Salesloft allowed real-time notifications, alerting the sales team whenever contacts engaged with an ad, and ensuring outreach was timely and impactful.\"]}},{\"id\":\"UYowjhWHwh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s CipherHealth’s step-by-step approach for success:\"}},{\"id\":\"gLU8udSiwA\",\"type\":\"header\",\"data\":{\"text\":\"Step 1: Precision Targeting\",\"level\":3}},{\"id\":\"fA0UYJEiTB\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth’s Ideal Customer Profile (ICP) focuses on US-based health systems, where decision-making is often complex and involves large committees. Leveraging their existing tech stack to pull intent and engagement data, CipherHealth pinpoints where these accounts are in the buying journey, to optimize their marketing efforts toward prospects in the Decision or Purchase stages.\"}},{\"id\":\"5CVD7t0MGp\",\"type\":\"paragraph\",\"data\":{\"text\":\"They complement this strategy with contact databases to identify key decision-makers within these accounts, syncing the information to Salesforce. By integrating Influ2 with Salesforce, CipherHealth easily creates ad journeys tailored to each opportunity stage, enhancing ad engagement and boosting meeting conversion rates.\"}},{\"id\":\"W7Fuk8-pDH\",\"type\":\"paragraph\",\"data\":{\"text\":\"This approach enables CipherHealth to consistently deliver relevant and impactful interactions across their buying groups, \u003Cb>reaching 51% of executive champions.\u003C/b>\"}},{\"id\":\"4SEcwXIvNW\",\"type\":\"header\",\"data\":{\"text\":\"Step 2: Personalized Ads Based on Intent \",\"level\":3}},{\"id\":\"PDuTbNQxhZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth's marketing team crafted a strategy to personalize ads across the entire buyer journey, from initial awareness to decision-making. They segment ads by use case, delivering ads based on their product solutions to a mix of prospects to drive new business revenue and current clients for cross-sell expansion opportunities.\"}},{\"id\":\"HTd-CxIY-V\",\"type\":\"paragraph\",\"data\":{\"text\":\"By delivering Influ2 ads tailored to each buyer stage, CipherHealth ensures prospects receive relevant messages that resonate with their needs. This tailored approach boosted ad engagement and supported an \u003Cb>83% increase in their pipeline\u003C/b>.\"}},{\"id\":\"B7F9qQNh0o\",\"type\":\"paragraph\",\"data\":{\"text\":\"Here’s a more detailed overview of CipherHealth’s ad strategy by intent data:\"}},{\"id\":\"Op8xfVbRDD\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Awareness Stage:\u003C/b> CipherHealth creates targeted ads for decision-makers early in their journey, addressing buyer pain points like reducing avoidable no-shows and supporting healthcare staff. These campaigns raise awareness and educate buyers about their solutions.\"]}},{\"id\":\"NmvwJXLqUW\",\"type\":\"image\",\"data\":{\"file\":{\"id\":984,\"name\":\"CipherHealth-awareness-creatives.png\",\"alternativeText\":null,\"caption\":null,\"width\":2228,\"height\":1080,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_awareness_creatives_ccaf1180dc/large_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"large_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":814.18,\"width\":1000,\"height\":485,\"sizeInBytes\":814181},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_awareness_creatives_ccaf1180dc/small_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"small_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":226.24,\"width\":500,\"height\":242,\"sizeInBytes\":226238},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_awareness_creatives_ccaf1180dc/medium_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"medium_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":474.65,\"width\":750,\"height\":364,\"sizeInBytes\":474650},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc/thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"hash\":\"thumbnail_Cipher_Health_awareness_creatives_ccaf1180dc\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-awareness-creatives.png\",\"path\":null,\"size\":63.69,\"width\":245,\"height\":119,\"sizeInBytes\":63686}},\"hash\":\"Cipher_Health_awareness_creatives_ccaf1180dc\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":799.62,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_awareness_creatives_ccaf1180dc/Cipher_Health_awareness_creatives_ccaf1180dc.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:10:13.344Z\",\"updatedAt\":\"2024-09-11T16:10:13.344Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"IoFZnte2K6\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Decision + Purchase Stage:\u003C/b> CipherHealth's ads at this stage emphasize ROI metrics and customer success stories for decision-makers actively considering solutions. This targeted strategy ensures CipherHealth stays top of mind with champions, fostering trust and maintaining warm sales conversions through compelling customer proof.\"]}},{\"id\":\"xbE1TjS0Co\",\"type\":\"image\",\"data\":{\"file\":{\"id\":985,\"name\":\"CipherHealth-decision-purchase-creatives.png\",\"alternativeText\":null,\"caption\":null,\"width\":2228,\"height\":1080,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_decision_purchase_creatives_b20576ad8a/large_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"large_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":902.04,\"width\":1000,\"height\":485,\"sizeInBytes\":902043},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_decision_purchase_creatives_b20576ad8a/small_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"small_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":252.64,\"width\":500,\"height\":242,\"sizeInBytes\":252638},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_decision_purchase_creatives_b20576ad8a/medium_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"medium_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":529.67,\"width\":750,\"height\":364,\"sizeInBytes\":529666},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a/thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"hash\":\"thumbnail_Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-decision-purchase-creatives.png\",\"path\":null,\"size\":68.93,\"width\":245,\"height\":119,\"sizeInBytes\":68932}},\"hash\":\"Cipher_Health_decision_purchase_creatives_b20576ad8a\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":921.68,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_decision_purchase_creatives_b20576ad8a/Cipher_Health_decision_purchase_creatives_b20576ad8a.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:10:34.098Z\",\"updatedAt\":\"2024-09-11T16:10:34.098Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"9SDNPbDv5i\",\"type\":\"header\",\"data\":{\"text\":\"Step 3: Real-time Notifications \",\"level\":3}},{\"id\":\"Vhu9gxtxoU\",\"type\":\"paragraph\",\"data\":{\"text\":\"At CipherHealth, integrating marketing strategies with sales execution is streamlined through advanced automation. Using Influ2’s Slack integration, Marketing delivers real-time ad engagement data to the sales team. \"}},{\"id\":\"rsm6nbFGxX\",\"type\":\"paragraph\",\"data\":{\"text\":\"When a contact clicks on a CipherHealth ad, the integration immediately notifies the sales team via Slack. This provides detailed insights into campaign and content engagement metrics, empowering the sales team to prioritize and personalize their outreach efforts.\"}},{\"id\":\"UusB3vx65m\",\"type\":\"image\",\"data\":{\"file\":{\"id\":989,\"name\":\"CipherHealth-Case-Slack-notification.png\",\"alternativeText\":null,\"caption\":null,\"width\":1433,\"height\":911,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_Case_Slack_notification_7aa83a2301/large_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"large_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":122.06,\"width\":1000,\"height\":636,\"sizeInBytes\":122063},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_Case_Slack_notification_7aa83a2301/small_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"small_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":46.14,\"width\":500,\"height\":318,\"sizeInBytes\":46139},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_Case_Slack_notification_7aa83a2301/medium_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"medium_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":84.35,\"width\":750,\"height\":477,\"sizeInBytes\":84349},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301/thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"hash\":\"thumbnail_Cipher_Health_Case_Slack_notification_7aa83a2301\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-Case-Slack-notification.png\",\"path\":null,\"size\":15.47,\"width\":245,\"height\":156,\"sizeInBytes\":15471}},\"hash\":\"Cipher_Health_Case_Slack_notification_7aa83a2301\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":36.89,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_Case_Slack_notification_7aa83a2301/Cipher_Health_Case_Slack_notification_7aa83a2301.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:15:50.144Z\",\"updatedAt\":\"2024-09-11T16:15:50.144Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"Pa0mwi5UGH\",\"type\":\"paragraph\",\"data\":{\"text\":\"Megan’s focus was clear: “Our number one priority as a growth marketing team is to create a frictionless buyers' journey that maximizes market intent,” she explained. “With Influ2, we are fueling our sales team with consistent and personalized engagement with the prospects that influence buying decisions the most.” This proactive approach ensured that the team was always one step ahead in engaging their target audience.\"}},{\"id\":\"BCsTLTNbbV\",\"type\":\"header\",\"data\":{\"text\":\"Step 4: Automation Follow-Up with Salesloft \",\"level\":3}},{\"id\":\"NqH4KWCj2g\",\"type\":\"paragraph\",\"data\":{\"text\":\"Automation rules integrated with Salesloft Rhythm enable CipherHealth to seamlessly enroll Influ2-engaged contacts into SalesLoft sales cadences based on their intent and engagement.\"}},{\"id\":\"N7PZhFh5Iw\",\"type\":\"paragraph\",\"data\":{\"text\":\"For contacts with Influ2 ad impressions only, automated Salesloft sequences are used. For Influ2-engaged contacts who click ads, SDRs use Salesloft to tailor their sales sequences to the content they engaged with in the ad campaign, ensuring timely follow-up with relevant messaging.\"}},{\"id\":\"yRoOhRokUU\",\"type\":\"image\",\"data\":{\"file\":{\"id\":987,\"name\":\"CipherHealth-automation-flow.png\",\"alternativeText\":null,\"caption\":null,\"width\":1620,\"height\":797,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Cipher_Health_automation_flow_cc35a6486a/large_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"large_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"large_CipherHealth-automation-flow.png\",\"path\":null,\"size\":96.15,\"width\":1000,\"height\":492,\"sizeInBytes\":96145},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Cipher_Health_automation_flow_cc35a6486a/small_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"small_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"small_CipherHealth-automation-flow.png\",\"path\":null,\"size\":35.42,\"width\":500,\"height\":246,\"sizeInBytes\":35425},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Cipher_Health_automation_flow_cc35a6486a/medium_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"medium_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"medium_CipherHealth-automation-flow.png\",\"path\":null,\"size\":63.24,\"width\":750,\"height\":369,\"sizeInBytes\":63242},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipher_Health_automation_flow_cc35a6486a/thumbnail_Cipher_Health_automation_flow_cc35a6486a.png\",\"hash\":\"thumbnail_Cipher_Health_automation_flow_cc35a6486a\",\"mime\":\"image/png\",\"name\":\"thumbnail_CipherHealth-automation-flow.png\",\"path\":null,\"size\":13.33,\"width\":245,\"height\":121,\"sizeInBytes\":13333}},\"hash\":\"Cipher_Health_automation_flow_cc35a6486a\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":35.54,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Cipher_Health_automation_flow_cc35a6486a/Cipher_Health_automation_flow_cc35a6486a.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2024-09-11T16:12:51.157Z\",\"updatedAt\":\"2024-09-11T16:12:51.157Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"JZK9kRYFGg\",\"type\":\"header\",\"data\":{\"text\":\"Step 5: Sales and Marketing Alignment \",\"level\":3}},{\"id\":\"KbCms08Z6f\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth maintains strong alignment between marketing and sales teams through regular meetings to discuss campaign performance and messaging across channels. This fosters a culture of communication and shared objectives, ensuring departmental goals, targeting strategies, and overall campaign effectiveness are aligned.\"}},{\"id\":\"0NresUvbbV\",\"type\":\"header\",\"data\":{\"text\":\"About CipherHealth\",\"level\":2}},{\"id\":\"FcHJr_2kSI\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth is an award-winning leader in patient-centered communications committed to enhancing communication and coordination throughout the care continuum. Since 2009, CipherHealth has helped define the patient engagement category, delivering groundbreaking tools and services to help health systems deliver patient-centric, quality care that improves clinical outcomes, drives operational efficiency, and creates sustainable financial value through a full suite of communications solutions.\"}}],\"version\":\"2.31.0-rc.7\"}","2025-09-04T13:17:32.034Z","2024-09-11T16:14:16.959Z","{\"time\":1756991849285,\"blocks\":[{\"id\":\"eOxEkuK8b5\",\"type\":\"paragraph\",\"data\":{\"text\":\"CipherHealth’s integration of Influ2 into their marketing strategy has not only enhanced their pipeline and revenue but also demonstrated the power of personalized outreach and advanced targeting. By aligning their technology and teams, CipherHealth achieved an 83% boost in pipeline, a 20% increase in revenue, and a remarkable 122.7x ROI.\"}}],\"version\":\"2.31.0-rc.7\"}","2024-09-11","f6vsy4xxlelsi8t5zylcye7v",{"id":428,"title":429,"description":430,"linkedin_url":15,"image":431,"avatar":456},338,"Megan Lomazzi","Senior Marketing Operations Manager at CipherHealth",{"id":432,"name":433,"alternativeText":15,"caption":15,"width":434,"height":435,"formats":436,"hash":451,"ext":20,"mime":23,"size":452,"url":453,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":454,"updatedAt":454,"documentId":455,"publishedAt":233},996,"Cipherhealth 1.png",580,60,{"small":437,"thumbnail":444},{"ext":20,"url":438,"hash":439,"mime":23,"name":440,"path":15,"size":441,"width":27,"height":442,"sizeInBytes":443},"https://storage.googleapis.com/influ2-lobby-2/small_Cipherhealth_1_c06adbc91b/small_Cipherhealth_1_c06adbc91b.png","small_Cipherhealth_1_c06adbc91b","small_Cipherhealth 1.png",9.42,52,9417,{"ext":20,"url":445,"hash":446,"mime":23,"name":447,"path":15,"size":448,"width":252,"height":449,"sizeInBytes":450},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipherhealth_1_c06adbc91b/thumbnail_Cipherhealth_1_c06adbc91b.png","thumbnail_Cipherhealth_1_c06adbc91b","thumbnail_Cipherhealth 1.png",4.02,25,4023,"Cipherhealth_1_c06adbc91b",2.93,"https://storage.googleapis.com/influ2-lobby-2/Cipherhealth_1_c06adbc91b/Cipherhealth_1_c06adbc91b.png","2024-09-11T17:00:23.486Z","vl2d9oubfp7v2q2oajzudi9q",{"id":457,"name":458,"alternativeText":15,"caption":15,"width":459,"height":459,"formats":15,"hash":460,"ext":461,"mime":311,"size":462,"url":463,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":464,"updatedAt":464,"documentId":465,"publishedAt":233},1283,"unnamed.jpg",96,"unnamed_9f5fcf8761",".jpg",2.78,"https://storage.googleapis.com/influ2-lobby-2/unnamed_9f5fcf8761/unnamed_9f5fcf8761.jpg","2024-11-11T14:33:13.523Z","tjppwn6of87m7qarjc1fkn93",{"id":467,"name":468,"alternativeText":15,"caption":15,"width":469,"height":470,"formats":471,"hash":486,"ext":20,"mime":23,"size":487,"url":488,"previewUrl":15,"provider":48,"provider_metadata":15,"createdAt":489,"updatedAt":490,"documentId":491,"publishedAt":233},997,"Cipherhealth-black.png",558,90,{"small":472,"thumbnail":479},{"ext":20,"url":473,"hash":474,"mime":23,"name":475,"path":15,"size":476,"width":27,"height":477,"sizeInBytes":478},"https://storage.googleapis.com/influ2-lobby-2/small_Cipherhealth_black_de952aeb72/small_Cipherhealth_black_de952aeb72.png","small_Cipherhealth_black_de952aeb72","small_Cipherhealth-black.png",11.75,81,11754,{"ext":20,"url":480,"hash":481,"mime":23,"name":482,"path":15,"size":483,"width":252,"height":484,"sizeInBytes":485},"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Cipherhealth_black_de952aeb72/thumbnail_Cipherhealth_black_de952aeb72.png","thumbnail_Cipherhealth_black_de952aeb72","thumbnail_Cipherhealth-black.png",4.89,40,4886,"Cipherhealth_black_de952aeb72",3.52,"https://storage.googleapis.com/influ2-lobby-2/Cipherhealth_black_de952aeb72/Cipherhealth_black_de952aeb72.png","2024-09-12T13:57:30.128Z","2024-09-12T19:12:15.167Z","k50ae5g6o9c6jzlc3g8ubw24",{"id":493,"title":494,"slug":495,"description":15,"content":496,"createdAt":194,"updatedAt":497,"publishedAt":498,"headline":15,"conclusion":499,"orderDate":500,"documentId":501,"seo":502,"featuring":505,"companyLogo":555},17,"How Influ2 Helped Quantexa Accelerate Deals and Boosted Pipeline by 5.2X","quantexa","{\"time\":1754665656371,\"blocks\":[{\"id\":\"KXaIXHBKEs\",\"type\":\"quote\",\"data\":{\"text\":\"“It's always about only one thing: pipeline. It's not about anything else. It's all about accelerating pipeline.” \",\"caption\":\"Director of Digital and ABM at Quantexa\",\"alignment\":\"left\"}},{\"id\":\"5HYXLjaC05\",\"type\":\"paragraph\",\"data\":{\"text\":\"How are top marketers using contact-level advertising to influence decision-makers and close deals? See how Adam Woozeer and the Quantexa team leverage Influ2 to drive pipeline growth, and how contact-based advertising stacked up against Quantexa’s cold outreach:\"}},{\"id\":\"gDqCDKb9cj\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"\u003Cb>Conversions\u003C/b>: 4.53x higher conversion rate versus cold outreach.\",\"\u003Cb>Pipeline\u003C/b>: 5.2x boost in pipeline versus cold outreach.\",\"\u003Cb>ROI\u003C/b>: Saw a 837% return on their Influ2 investment\"]}},{\"id\":\"qVxrXMpJtY\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"JXvlittoIK\",\"type\":\"paragraph\",\"data\":{\"text\":\"When Adam joined Quantexa in 2020, the company was a small startup using traditional marketing tactics to engage large B2B enterprises. However, these tactics were draining resources with little return.\"}},{\"id\":\"d5mBzC7zC1\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We reached a pivotal moment,” says Adam, Quantexa's Director of Digital and ABM. “\u003Cb>Every dollar spent without results felt like a setback.\u003C/b>” With complex B2B buying processes involving large committees, they needed a more effective strategy.\"}},{\"id\":\"ma379Uxu6w\",\"type\":\"paragraph\",\"data\":{\"text\":\"Initially, Adam's team ran light-touch ABM through LinkedIn, which accelerated deals but left them seeking more.\"}},{\"id\":\"DjXp9IoasL\",\"type\":\"paragraph\",\"data\":{\"text\":\"“We had a clear understanding of our target audience that we wanted to market to, but needed to find a solution because as a small company, we couldn’t afford to waste money on extended sales processes.” Adam Woozeer — Director of Digital and ABM at Quantexa\"}},{\"id\":\"l7A4mOI0B_\",\"type\":\"paragraph\",\"data\":{\"text\":\"After exploring several ABM platforms, Adam found they offered little beyond polished interfaces and lacked innovation or customization. \\\"There’s nothing here that we’re not already doing,\\\" he says.\"}},{\"id\":\"9PqC8qqrFz\",\"type\":\"paragraph\",\"data\":{\"text\":\"This led Adam to Influ2, and was instantly drawn in by its promise of targeted engagement. \"}},{\"id\":\"mD9wxtuB5K\",\"type\":\"header\",\"data\":{\"text\":\"The Solution\",\"level\":2}},{\"id\":\"fA0UYJEiTB\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Quantexa, getting started with Influ2 was about starting out small, demonstrating success to get buy-in from the wider team, and then scaling up from there. Recognizing that success depended on sales and marketing alignment, Quantexa prioritized building trust in Influ2’s vision and ensuring seamless integration with their existing tech stack.\"}},{\"id\":\"E29OXAi8ls\",\"type\":\"paragraph\",\"data\":{\"text\":\"They started by integrating Influ2 and HubSpot, and experimenting with one-to-few and one-to-many campaigns. Partnering with the sales and SDR teams, Adam also launched deal-based marketing (DBM) campaigns. \"}},{\"id\":\"XHvSS9J4v9\",\"type\":\"paragraph\",\"data\":{\"text\":\"“\u003Cb>We developed DBM, deal-based marketing, using Influ2 to run personalized ads for specific stakeholders in a deal. The campaign was a tremendous success, generating significant attention\u003C/b>,” Adam explains. “Customers were even asking our CEO how we managed to follow them everywhere with our digital ads.”\"}},{\"id\":\"G67-pp1cPa\",\"type\":\"paragraph\",\"data\":{\"text\":\"Rather than having to invest heavily in a single ecosystem, Adam could integrate Influ2 as one cog into Quantexa's existing ABM machine. He could add contact-based advertising into the mix to accelerate pipeline without disrupting or overhauling the team’s current tech stack.\"}},{\"id\":\"sTO87bbS5l\",\"type\":\"paragraph\",\"data\":{\"text\":\"This success bridged the gap between sales and marketing, gaining sales support. “Our sales reps now approach me asking, ‘Can we run an Influ2 campaign on this deal?’ They know that if they provide a list of contacts, we’ll deliver results,” he shares.\"}},{\"id\":\"JI6TkkbhbB\",\"type\":\"paragraph\",\"data\":{\"text\":\"The real value of Influ2 lies in its ability to reach specific decision-makers within deals. Quantexa uses this capability to enhance personalized outreach, accelerating the sales process. “It’s about getting in front of decision-makers with relevant messaging based on the sales conversations that are being had and pushing up brand awareness so that more members of the buying committee can get to a decision faster,” Adam explains.\"}},{\"id\":\"6oAC8RL0X8\",\"type\":\"paragraph\",\"data\":{\"text\":\"The team collaborates through regular check-in calls, refining campaigns based on intent data and sales feedback. “We utilize Bombora for intent data to understand our prospects' online searches, questions, and objections. This, combined with our first-party data, informs our ad creative,” Adam adds.\"}},{\"id\":\"EDgJOR3Foh\",\"type\":\"paragraph\",\"data\":{\"text\":\"Switching from form fills to targeted engagement has paid off. “\u003Cb>With Influ2, we engage the right people at the right time, enhancing brand awareness and driving pipeline growth\u003C/b>,” he concludes.\"}},{\"id\":\"MSa6dE0dDB\",\"type\":\"paragraph\",\"data\":{\"text\":\"Through this multifaceted approach, Adam and his team have accelerated meaningful deals with major clients.\"}},{\"id\":\"DIoN8zHmlM\",\"type\":\"header\",\"data\":{\"text\":\"The Results\",\"level\":2}},{\"id\":\"3LyIQGQFnq\",\"type\":\"image\",\"data\":{\"file\":{\"id\":1654,\"name\":\"image.png\",\"alternativeText\":null,\"caption\":null,\"width\":720,\"height\":492,\"formats\":{\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_image_f355d6c838/small_image_f355d6c838.png\",\"hash\":\"small_image_f355d6c838\",\"mime\":\"image/png\",\"name\":\"small_image.png\",\"path\":null,\"size\":21.89,\"width\":500,\"height\":342,\"sizeInBytes\":21892},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_image_f355d6c838/thumbnail_image_f355d6c838.png\",\"hash\":\"thumbnail_image_f355d6c838\",\"mime\":\"image/png\",\"name\":\"thumbnail_image.png\",\"path\":null,\"size\":7.53,\"width\":228,\"height\":156,\"sizeInBytes\":7531}},\"hash\":\"image_f355d6c838\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":8.87,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/image_f355d6c838/image_f355d6c838.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-03-17T18:32:54.205Z\",\"updatedAt\":\"2025-03-17T18:32:54.205Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"CLbShOX3kX\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa’s collaboration with Influ2 has transformed their marketing approach, tackling challenges like long sales cycles and high costs. With intent data, Quantexa targeted decision-makers at key opportunities. This strategy accelerated deals and led to notable contract closures.\"}},{\"id\":\"gIF2p88bTr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The results speak for themselves: a \u003Cb>4.53x higher conversion rate \u003C/b>compared to cold outreach, and a \u003Cb>5.2x boost in pipeline generation\u003C/b>.\"}},{\"id\":\"USSOWCKXHl\",\"type\":\"paragraph\",\"data\":{\"text\":\"Influ2's hyper-targeted ads and Quantexa’s well-timed outreach fueled these results, driving an \u003Cb>837% ROI \u003C/b>and solidifying Influ2 as a key driver of pipeline and revenue growth.\"}},{\"id\":\"KvsxbKnc2Y\",\"type\":\"paragraph\",\"data\":{\"text\":\"This partnership not only strengthened brand awareness but also solidified Influ2 as a key driver of Quantexa’s pipeline growth and revenue. The strategic use of intent data and close alignment between sales and marketing were critical to these successes, setting the stage for continued growth in their ABM efforts.\"}},{\"id\":\"Def3-UeFG-\",\"type\":\"header\",\"data\":{\"text\":\"Looking Ahead\",\"level\":2}},{\"id\":\"G38PP1-R3r\",\"type\":\"paragraph\",\"data\":{\"text\":\"As Quantexa continues to evolve, the integration of Influ2 into their marketing strategy presents a compelling opportunity to enhance their Account-Based Marketing (ABM) program. \"}},{\"id\":\"xGT-mFkOia\",\"type\":\"paragraph\",\"data\":{\"text\":\"Building on their initial successes in accelerating deal cycles, Quantexa plans to deepen their commitment to personalized targeting, focusing on engaging specific individuals within key accounts to drive even greater pipeline growth.\"}},{\"id\":\"3jUUC6ksI2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa plans to refine strategies using intent data to optimize campaigns at every stage. Adam notes, “\u003Cb>Influ2 has transformed how we connect with prospects—it's not just about impressions; it’s about meaningful engagement that drives results.\u003C/b>”\"}},{\"id\":\"xtz0aYQYKv\",\"type\":\"paragraph\",\"data\":{\"text\":\"For Adam and the Quantexa team, there’s no turning back. \"}},{\"id\":\"O7M1y_Dzhh\",\"type\":\"paragraph\",\"data\":{\"text\":\"“Influ2 has become deeply ingrained in our operations. It’s now a critical component of our business” Adam Woozeer — Director of Digital and ABM at Quantexa\"}},{\"id\":\"sFxre2RQw8\",\"type\":\"header\",\"data\":{\"text\":\"About Quantexa\",\"level\":2}},{\"id\":\"0b1aH4V3c9\",\"type\":\"image\",\"data\":{\"file\":{\"id\":1402,\"name\":\"Quantexa-1.png\",\"alternativeText\":null,\"caption\":null,\"width\":2298,\"height\":1286,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Quantexa_1_672bdd8770/large_Quantexa_1_672bdd8770.png\",\"hash\":\"large_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"large_Quantexa-1.png\",\"path\":null,\"size\":245.39,\"width\":1000,\"height\":560,\"sizeInBytes\":245393},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Quantexa_1_672bdd8770/small_Quantexa_1_672bdd8770.png\",\"hash\":\"small_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"small_Quantexa-1.png\",\"path\":null,\"size\":81.44,\"width\":500,\"height\":280,\"sizeInBytes\":81442},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Quantexa_1_672bdd8770/medium_Quantexa_1_672bdd8770.png\",\"hash\":\"medium_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"medium_Quantexa-1.png\",\"path\":null,\"size\":153.78,\"width\":750,\"height\":420,\"sizeInBytes\":153779},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Quantexa_1_672bdd8770/thumbnail_Quantexa_1_672bdd8770.png\",\"hash\":\"thumbnail_Quantexa_1_672bdd8770\",\"mime\":\"image/png\",\"name\":\"thumbnail_Quantexa-1.png\",\"path\":null,\"size\":28.82,\"width\":245,\"height\":137,\"sizeInBytes\":28823}},\"hash\":\"Quantexa_1_672bdd8770\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":189.7,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Quantexa_1_672bdd8770/Quantexa_1_672bdd8770.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2025-01-13T13:49:20.356Z\",\"updatedAt\":\"2025-01-13T13:49:20.356Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"7YSPPBt7r2\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa is a data analytics leader that empowers organizations to make informed decisions through its Decision Intelligence Platform. By unifying siloed systems, Quantexa provides a reliable view of data that enhances decision-making and helps businesses mitigate risks and seize opportunities.\"}},{\"id\":\"8jEdzcp9is\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Location: London, UK\",\"Industry: Data Analytics\",\"Size: 500-1000 employees\"]}}],\"version\":\"2.31.0-rc.7\"}","2025-08-08T15:08:13.153Z","2025-02-28T13:17:05.308Z","{\"time\":1754665656372,\"blocks\":[{\"id\":\"eOxEkuK8b5\",\"type\":\"paragraph\",\"data\":{\"text\":\"Quantexa transformed its marketing approach with Influ2, overcoming long sales cycles and costly outreach by leveraging contact-based advertising to engage key decision-makers. By aligning sales and marketing efforts, they accelerated deal cycles and scaled pipeline growth, achieving a 4.53x higher conversion rate, a 5.2x boost in pipeline, and a 7.6x increase in influenced revenue. 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By analyzing user data, Amplitude enables businesses to make data-driven decisions and improve their overall product experience.\"}},{\"id\":\"Dmgyfb0359\",\"type\":\"paragraph\",\"data\":{\"text\":\"However, their marketing efforts were not effectively converting leads into sales opportunities. \"}},{\"id\":\"XDyEETtTQj\",\"type\":\"image\",\"data\":{\"file\":{\"url\":\"https://storage.googleapis.com/influ2-lobby-2/Amplitude_website_cf00f23522/Amplitude_website_cf00f23522.png\",\"mime\":\"image/png\",\"height\":643,\"width\":1149,\"size\":29.86,\"alt\":\"Amplitude-website.png\",\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_Amplitude_website_cf00f23522/large_Amplitude_website_cf00f23522.png\",\"hash\":\"large_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"large_Amplitude-website.png\",\"path\":null,\"size\":138.11,\"width\":1000,\"height\":560},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_Amplitude_website_cf00f23522/small_Amplitude_website_cf00f23522.png\",\"hash\":\"small_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"small_Amplitude-website.png\",\"path\":null,\"size\":49.09,\"width\":500,\"height\":280},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_Amplitude_website_cf00f23522/medium_Amplitude_website_cf00f23522.png\",\"hash\":\"medium_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"medium_Amplitude-website.png\",\"path\":null,\"size\":88.15,\"width\":750,\"height\":420},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_Amplitude_website_cf00f23522/thumbnail_Amplitude_website_cf00f23522.png\",\"hash\":\"thumbnail_Amplitude_website_cf00f23522\",\"mime\":\"image/png\",\"name\":\"thumbnail_Amplitude-website.png\",\"path\":null,\"size\":17.86,\"width\":245,\"height\":137}}},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"khl-R2tMQO\",\"type\":\"header\",\"data\":{\"text\":\"The Challenge\",\"level\":2}},{\"id\":\"GQfy7dnE7q\",\"type\":\"paragraph\",\"data\":{\"text\":\"Amplitude's marketing team invested significant ad dollars across various social media channels to target key decision-makers based on firmographic and persona-level attributes.\"}},{\"id\":\"wmkoapFMnx\",\"type\":\"paragraph\",\"data\":{\"text\":\"Despite generating leads, these efforts were not translating into sales opportunities for the team. 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ABM Metrics That Actually Prove Your Program Is Working","ABM dashboards show you a lot, if you're tracking the right things. Here are six metrics that actually tell you whether your program is working.","{\"time\":1778248654980,\"blocks\":[{\"id\":\"rqXrX-Cavm\",\"type\":\"paragraph\",\"data\":{\"text\":\"ABM leaders are far from short on numbers.\"}},{\"id\":\"mTsW3UwAop\",\"type\":\"paragraph\",\"data\":{\"text\":\"Open up any \u003Ca href=\\\"https://www.influ2.com/blog/abm-platforms\\\" target=\\\"_blank\\\">ABM platform\u003C/a>’s reporting suite, and you’ll find a list longer than your sales cycle of metrics to track, report on, and convert into boardroom-ready graphs.\"}},{\"id\":\"7oQyosHXsr\",\"type\":\"paragraph\",\"data\":{\"text\":\"The challenge isn’t getting access to the numbers; it's knowing which ABM metrics actually prove whether your program is working, and what to do about it if it isn’t.\"}},{\"id\":\"dloX8sXP2f\",\"type\":\"paragraph\",\"data\":{\"text\":\"This guide explores six ABM metrics that tie your program to pipeline and revenue, and a framework for presenting your results in a way that gives leadership what they need to see your program’s impact.\"}},{\"id\":\"6ouBvio3bv\",\"type\":\"header\",\"data\":{\"text\":\"Why ABM reporting dashboards often miss what matters\",\"level\":2}},{\"id\":\"fkiH2E4tBg\",\"type\":\"paragraph\",\"data\":{\"text\":\"In our \u003Ca href=\\\"https://www.influ2.com/forrester-contact-level-abm-report\\\" target=\\\"_blank\\\">Forrester report on contact-level ABM\u003C/a>, we asked practitioners how they measure the effectiveness of their ABM efforts. Here’s what they said.\"}},{\"id\":\"1C7oK1b0-S\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2819,\"name\":\"how marketers measure the effectiveness of abm.png\",\"alternativeText\":null,\"caption\":null,\"width\":1108,\"height\":1144,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3/large_how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3.png\",\"hash\":\"large_how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3\",\"mime\":\"image/png\",\"name\":\"large_how marketers measure the effectiveness of abm.png\",\"path\":null,\"size\":96.19,\"width\":969,\"height\":1000,\"sizeInBytes\":96191},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3/small_how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3.png\",\"hash\":\"small_how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3\",\"mime\":\"image/png\",\"name\":\"small_how marketers measure the effectiveness of abm.png\",\"path\":null,\"size\":37.45,\"width\":484,\"height\":500,\"sizeInBytes\":37449},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3/medium_how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3.png\",\"hash\":\"medium_how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3\",\"mime\":\"image/png\",\"name\":\"medium_how marketers measure the effectiveness of abm.png\",\"path\":null,\"size\":64.4,\"width\":726,\"height\":750,\"sizeInBytes\":64396},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3/thumbnail_how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3.png\",\"hash\":\"thumbnail_how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3\",\"mime\":\"image/png\",\"name\":\"thumbnail_how marketers measure the effectiveness of abm.png\",\"path\":null,\"size\":7.79,\"width\":151,\"height\":156,\"sizeInBytes\":7794}},\"hash\":\"how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":16.66,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3/how_marketers_measure_the_effectiveness_of_abm_2b37dbbbe3.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2026-05-08T13:52:32.365Z\",\"updatedAt\":\"2026-05-08T13:52:32.365Z\",\"documentId\":\"ls12noo164e3xxqx3zqsj3zn\",\"locale\":null,\"publishedAt\":\"2026-05-08T13:52:32.369Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"0e9mg-PtMX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.influ2.com/blog/account-based-engagement-abe\\\" target=\\\"_blank\\\">Engagement metrics\u003C/a> (like email open rates and content downloads) are the number one category, not because they are the best reflection of program effectiveness, but because teams are limited to tracking what their \u003Ca href=\\\"https://www.influ2.com/compare/enterprise-abm-tools\\\" target=\\\"_blank\\\">ABM tools\u003C/a> can capture.\"}},{\"id\":\"7e_W0cjbSH\",\"type\":\"paragraph\",\"data\":{\"text\":\"These tools offer big reporting dashboards that are high on numbers but low on answers. MQA (marketing qualified accounts) is a classic culprit.\"}},{\"id\":\"B5oz8VuQLH\",\"type\":\"paragraph\",\"data\":{\"text\":\"The problem with MQAs, and with many ABM metrics, is that they only tell you that something happened. They don't tell you whether that activity is building toward pipeline, or whether it's evidence that something you did is already working.\"}},{\"id\":\"B47RAaGkI5\",\"type\":\"header\",\"data\":{\"text\":\"Leading vs. lagging indicators \",\"level\":3}},{\"id\":\"Cj-b1xGW3N\",\"type\":\"paragraph\",\"data\":{\"text\":\"Leading indicators tell you whether your program is building momentum. They're usually about engagement, like how many contacts across your target accounts you're actually reaching, and whether those contacts are progressing through defined journey stages.\"}},{\"id\":\"ize5XzFdyi\",\"type\":\"paragraph\",\"data\":{\"text\":\"Lagging indicators tell you what your program has already produced. They're about results, like \u003Ca href=\\\"https://www.influ2.com/playbooks/pipeline-generation\\\" target=\\\"_blank\\\">pipeline generated\u003C/a>, pipeline progressed, deals influenced, or revenue closed.\"}},{\"id\":\"jQq01qoewh\",\"type\":\"paragraph\",\"data\":{\"text\":\"They’re usually what leadership cares more about.\"}},{\"id\":\"qP0MYoE6Jv\",\"type\":\"paragraph\",\"data\":{\"text\":\"Some metrics sit at the boundary between the two.\"}},{\"id\":\"3HGfCW6TBY\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketing-influenced pipeline, for example, is a lagging indicator for pipeline, but a leading indicator for revenue (if pipeline is increasing, revenue should be too).\"}},{\"id\":\"y8TVgbd_tb\",\"type\":\"paragraph\",\"data\":{\"text\":\"The six metrics below cover both categories.\"}},{\"id\":\"QnyTds-kCf\",\"type\":\"header\",\"data\":{\"text\":\"Leading ABM metrics\",\"level\":2}},{\"id\":\"3iLW4KQ_sX\",\"type\":\"paragraph\",\"data\":{\"text\":\"Leading indicators are helpful to track because they give you time to course-correct.\"}},{\"id\":\"8Zkkf_t2I0\",\"type\":\"paragraph\",\"data\":{\"text\":\"If engagement is flat or coverage is thin, you can fix it before it becomes a pipeline problem. If leading indicators are increasing, it's a safe bet that pipeline or revenue will too.\"}},{\"id\":\"wdmX6ujK_h\",\"type\":\"header\",\"data\":{\"text\":\"1. Target account engagement rate \",\"level\":3}},{\"id\":\"4wSmSPs16i\",\"type\":\"paragraph\",\"data\":{\"text\":\"Target account engagement rate is the percentage of target accounts where at least one contact has been reached and shown meaningful engagement with your \u003Ca href=\\\"https://www.influ2.com/blog/abm-campaigns\\\" target=\\\"_blank\\\">ABM campaign\u003C/a>.\"}},{\"id\":\"FCMoo82iHd\",\"type\":\"paragraph\",\"data\":{\"text\":\"It’s the baseline signal that the accounts you care about are paying attention. \"}},{\"id\":\"jIEotz1X7J\",\"type\":\"paragraph\",\"data\":{\"text\":\"If engagement rate is rising across your target account list, it's an early sign that your program is gaining traction and getting better at connecting with identified stakeholders. A flat or declining rate is a signal to revisit targeting or messaging before the slowdown becomes a pipeline problem.\"}},{\"id\":\"Y9-xNxwM9Q\",\"type\":\"paragraph\",\"data\":{\"text\":\"The trick with this metric is that it's only as meaningful as the threshold you set to consider a target account “engaged.” A single ad impression could technically be counted as “reached”, but it's not exactly a strong signal.\"}},{\"id\":\"KLU1RF5TqZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"Teams should define a minimum bar before counting an account as engaged, and align that definition with sales upfront. \u003Ca href=\\\"https://www.influ2.com/abm-that-starts-with-people-report\\\" target=\\\"_blank\\\">Our data\u003C/a> shows that in an ABM ad program, 15+ impressions or at least one click is the threshold that signals a meaningful increase in booked meeting conversion rates.\"}},{\"id\":\"G8kZy_iZb6\",\"type\":\"header\",\"data\":{\"text\":\"2. Buying group coverage \",\"level\":3}},{\"id\":\"wyu8a1bbUv\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.influ2.com/buying-group-marketing\\\" target=\\\"_blank\\\">Buying group\u003C/a> coverage takes the previous metric a step further, reporting on the percentage of key decision-makers and influencers within your target accounts that your program has successfully reached. \"}},{\"id\":\"e1Yq3hJjgp\",\"type\":\"paragraph\",\"data\":{\"text\":\"So, where target account engagement rate tells you “This % of accounts have been reached”, buying group coverage tells you “This % of contacts within a target account have been reached.”\"}},{\"id\":\"c0MNGmGUaI\",\"type\":\"paragraph\",\"data\":{\"text\":\"Influ2 shows you how many contacts and buying groups you've engaged, giving you the data you need to calculate buying group coverage.\"}},{\"id\":\"0bsFjirgCT\",\"type\":\"paragraph\",\"data\":{\"text\":\"It's a crucial ABM metric to include in your regular reporting, as B2B deals rarely involve just one buyer. More commonly, they involve several stakeholders from multiple departments, each with different priorities and degrees of influence in the deal.  \"}},{\"id\":\"w50g1Ij9lB\",\"type\":\"paragraph\",\"data\":{\"text\":\"ABM programs that reach only one or two contacts per account leave the rest of the \u003Ca href=\\\"https://www.influ2.com/academy/buying-committees\\\" target=\\\"_blank\\\">buying committee\u003C/a> uninfluenced, and this usually shows up as an account that goes cold late in the process or an unseen objection blocking the deal from closing.\"}},{\"id\":\"69_ao7MJZH\",\"type\":\"paragraph\",\"data\":{\"text\":\"In our \u003Ca href=\\\"https://www.influ2.com/blog/enterprise-software-buying-process-survey\\\" target=\\\"_blank\\\">enterprise buying process survey\u003C/a>, we found that senior leaders and executives carry the most weight for purchase decisions.\"}},{\"id\":\"BSMtYxSKFr\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2820,\"name\":\"whose opinion carries 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biggest blockers from getting a sale across the line.\"}},{\"id\":\"Jl1QmnBKlY\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2821,\"name\":\"who usually raises the biggest objections to a software purchase.png\",\"alternativeText\":null,\"caption\":null,\"width\":1440,\"height\":1440,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_who_usually_raises_the_biggest_objections_to_a_software_purchase_f1da5ce205/large_who_usually_raises_the_biggest_objections_to_a_software_purchase_f1da5ce205.png\",\"hash\":\"large_who_usually_raises_the_biggest_objections_to_a_software_purchase_f1da5ce205\",\"mime\":\"image/png\",\"name\":\"large_who usually raises the biggest objections to a software 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deal-killing objection pops up late in the deal from someone marketing never touched.\"}},{\"id\":\"qCntotg8Be\",\"type\":\"paragraph\",\"data\":{\"text\":\"Use this metric to identify coverage gaps before accounts enter the pipeline. If only one contact in a five-person buying group is being reached, focus efforts on engaging the untouched stakeholders before the deal progresses too far.\"}},{\"id\":\"m_g59uspYe\",\"type\":\"header\",\"data\":{\"text\":\"3. Journey stage progression \",\"level\":3}},{\"id\":\"KS_HuIRAGU\",\"type\":\"paragraph\",\"data\":{\"text\":\"Journey stage progression is an important indicator that your ABM ads are actively influencing pipeline.\"}},{\"id\":\"iH8-y9zPBc\",\"type\":\"paragraph\",\"data\":{\"text\":\"It measures the number of contacts within an \u003Ca href=\\\"https://www.influ2.com/product/cohort-builder\\\" target=\\\"_blank\\\">ad cohort\u003C/a> that are advancing through defined \u003Ca href=\\\"https://www.influ2.com/product/custom-buyer-journeys\\\" target=\\\"_blank\\\">buyer journey stages\u003C/a> over a given period, signaling that your program isn’t just reaching contacts, but helping progress deals.\"}},{\"id\":\"lWS3sHr651\",\"type\":\"paragraph\",\"data\":{\"text\":\"In Influ2, you can find this information in the \u003Ca href=\\\"https://support.influ2.com/hc/en-us/articles/26856016841883-How-to-read-the-Journey-report-within-specific-cohorts\\\" target=\\\"_blank\\\">Journey report\u003C/a>, which details how many contacts progressed through each step and what criteria triggered the transition.\"}},{\"id\":\"15zHgpNlfK\",\"type\":\"paragraph\",\"data\":{\"text\":\"For example, if 30 contacts moved out of a Warm-up stage, the report breaks down how many got there by clicking an ad versus hitting an impression threshold, showing you which signals are actually driving movement.\"}},{\"id\":\"Edo3_1Sb3L\",\"type\":\"image\",\"data\":{\"file\":{\"id\":2822,\"name\":\"cohort performance report.png\",\"alternativeText\":null,\"caption\":null,\"width\":1999,\"height\":1094,\"formats\":{\"large\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/large_cohort_performance_report_2f5bc1831f/large_cohort_performance_report_2f5bc1831f.png\",\"hash\":\"large_cohort_performance_report_2f5bc1831f\",\"mime\":\"image/png\",\"name\":\"large_cohort performance report.png\",\"path\":null,\"size\":117.65,\"width\":1000,\"height\":547,\"sizeInBytes\":117648},\"small\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/small_cohort_performance_report_2f5bc1831f/small_cohort_performance_report_2f5bc1831f.png\",\"hash\":\"small_cohort_performance_report_2f5bc1831f\",\"mime\":\"image/png\",\"name\":\"small_cohort performance report.png\",\"path\":null,\"size\":43.31,\"width\":500,\"height\":274,\"sizeInBytes\":43309},\"medium\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/medium_cohort_performance_report_2f5bc1831f/medium_cohort_performance_report_2f5bc1831f.png\",\"hash\":\"medium_cohort_performance_report_2f5bc1831f\",\"mime\":\"image/png\",\"name\":\"medium_cohort performance report.png\",\"path\":null,\"size\":79.1,\"width\":750,\"height\":410,\"sizeInBytes\":79095},\"thumbnail\":{\"ext\":\".png\",\"url\":\"https://storage.googleapis.com/influ2-lobby-2/thumbnail_cohort_performance_report_2f5bc1831f/thumbnail_cohort_performance_report_2f5bc1831f.png\",\"hash\":\"thumbnail_cohort_performance_report_2f5bc1831f\",\"mime\":\"image/png\",\"name\":\"thumbnail_cohort performance report.png\",\"path\":null,\"size\":16.24,\"width\":245,\"height\":134,\"sizeInBytes\":16244}},\"hash\":\"cohort_performance_report_2f5bc1831f\",\"ext\":\".png\",\"mime\":\"image/png\",\"size\":61.47,\"url\":\"https://storage.googleapis.com/influ2-lobby-2/cohort_performance_report_2f5bc1831f/cohort_performance_report_2f5bc1831f.png\",\"previewUrl\":null,\"provider\":\"@strapi-community/strapi-provider-upload-google-cloud-storage\",\"provider_metadata\":null,\"folderPath\":\"/\",\"createdAt\":\"2026-05-08T13:57:03.940Z\",\"updatedAt\":\"2026-05-08T13:57:03.940Z\",\"documentId\":\"z6d4kbi5xdi2lywbyrgzqzgd\",\"locale\":null,\"publishedAt\":\"2026-05-08T13:57:03.941Z\"},\"caption\":\"\",\"withBorder\":false,\"stretched\":false,\"withBackground\":false}},{\"id\":\"X92WfQBadz\",\"type\":\"paragraph\",\"data\":{\"text\":\"The breakdown of what triggered each transition, clicks vs. impression thresholds, tells you which signals are actually moving people, but this ABM metric also helps you identify adjustments that need to be made to your ad sequence.\"}},{\"id\":\"kjDMuH6QT6\",\"type\":\"paragraph\",\"data\":{\"text\":\"For example, a cohort where contacts are stalling at the same stage tells you that the creative, messaging, or criteria for entry into that stage may need revisiting.\"}},{\"id\":\"AAQztuY4JD\",\"type\":\"header\",\"data\":{\"text\":\"Lagging ABM metrics\",\"level\":2}},{\"id\":\"FSACCmYQdC\",\"type\":\"paragraph\",\"data\":{\"text\":\"Lagging indicators answer questions about budget, ROI, and the value of the ABM program. If they’re increasing, you’re in better shape to advocate for more budget from leadership.\"}},{\"id\":\"Y7PfcFvqzk\",\"type\":\"header\",\"data\":{\"text\":\"4. Marketing-influenced pipeline\",\"level\":3}},{\"id\":\"zwCqufesIv\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketing-influenced pipeline measures the total value of open pipeline where at least one buying group member was exposed to a marketing program, giving you a view of how your programs are contributing to active deals before they become revenue.\"}},{\"id\":\"OdNVKeV-se\",\"type\":\"paragraph\",\"data\":{\"text\":\"In Influ2, the qualifier is whether the \u003Ca href=\\\"https://www.influ2.com/podcasts/the-ins-and-outs-of-buying-group-marketing-with-amisha-gandhi\\\" target=\\\"_blank\\\">buying group\u003C/a> member engaged with an ad (the engagement threshold being one click or 15+ impressions) within 15 days of a positive sales outcome. \"}},{\"id\":\"8Y1Iz_cEMI\",\"type\":\"paragraph\",\"data\":{\"text\":\"These qualifiers are important. Calling an account “influenced” when one contact saw one ad 90 days ago isn’t exactly a fair test of marketing’s impact on that deal.\"}},{\"id\":\"5D6IOzrvSk\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.influ2.com/product/revenue-reporting\\\" target=\\\"_blank\\\">Influ2's Revenue Report\u003C/a> shows marketing-influenced pipeline, broken down by: \"}},{\"id\":\"bKSjXSauVM\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[\"Influenced buying groups\",\"Booked meetings\",\"Generated pipeline\",\"Progressed pipeline\"]}},{\"id\":\"f2OkTOFcGp\",\"type\":\"header\",\"data\":{\"text\":\"5. Influenced vs. cold conversion rate \",\"level\":3}},{\"id\":\"2nTn7zuMYM\",\"type\":\"paragraph\",\"data\":{\"text\":\"This ABM metric measures the conversion rate of pipeline that was influenced by your ads and compares it to pipeline that wasn't.\"}},{\"id\":\"tq15zsZ0z0\",\"type\":\"paragraph\",\"data\":{\"text\":\"It helps answer the objection that every ABM leader eventually faces: “Would those deals have closed anyway?” It's a fair objection, especially when combined with the old “You’re only going after the best accounts.” Influenced vs. cold conversion rate helps put both objections to rest.\"}},{\"id\":\"Gk3TfjR1r6\",\"type\":\"paragraph\",\"data\":{\"text\":\"A higher conversion rate on influenced pipeline is evidence that your ABM program is having a genuine impact on revenue generation—accounts that engaged with your ads closed at a higher rate than those that didn’t.\"}},{\"id\":\"foKXZpRWST\",\"type\":\"paragraph\",\"data\":{\"text\":\"It’s pretty hard to make the case clearer than that, and that’s precisely why this metric belongs in your ABM reporting dashboard, as it allows you to communicate with CFOs and sales leadership by framing marketing's value in terms they already care about rather than asking them to interpret marketing-specific metrics.\"}},{\"id\":\"p3EqY4pFCo\",\"type\":\"paragraph\",\"data\":{\"text\":\"Influ2's Value Analysis report shows influenced vs. cold conversion rate by default. 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Marketing-influenced revenue \",\"level\":3}},{\"id\":\"c1sIpzj0BV\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.influ2.com/academy/marketing-influenced-revenue\\\" target=\\\"_blank\\\">Marketing-influenced revenue\u003C/a> tracks the total closed-won revenue from deals where at least one buying group member was influenced by your campaign.\"}},{\"id\":\"NPwxhYVZt5\",\"type\":\"paragraph\",\"data\":{\"text\":\"It’s the same concept as a marketing-influenced pipeline, but applied to revenue.\"}},{\"id\":\"I0Vfyid6fU\",\"type\":\"paragraph\",\"data\":{\"text\":\"Comparing the two figures also tells you where your program's influence is strongest. If influenced pipeline is strong but influenced revenue is falling behind, it points to a late-stage coverage problem: either the right contacts aren't being reached, or the messaging isn't connecting with what they care about at that point in the buying process.\"}},{\"id\":\"-CleIzxX9O\",\"type\":\"paragraph\",\"data\":{\"text\":\"Marketing-influenced revenue is also one of the most important ABM metrics for demonstrating program influence to leadership, telling them whether the program is worth the investment by connecting ABM spend directly to closed business in language every executive understands.\"}},{\"id\":\"aCDkwkG8AI\",\"type\":\"paragraph\",\"data\":{\"text\":\"Despite that, according to \u003Ca href=\\\"https://www.influ2.com/forrester-contact-level-abm-report\\\" target=\\\"_blank\\\">our Forrester report\u003C/a>, only 31% of ABM teams currently track total influenced revenue, which means most programs are leaving their strongest proof point unused. \"}},{\"id\":\"fbrkrA03ON\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Ca href=\\\"https://www.influ2.com/blog/revenue-reporting-update\\\" target=\\\"_blank\\\">Influ2's Revenue Report\u003C/a> tracks this directly as the final stage in the influenced pipeline breakdownABM metrics.\"}},{\"id\":\"CW09g-0j3e\",\"type\":\"header\",\"data\":{\"text\":\"The right ABM metrics are the ones that connect to revenue\",\"level\":2}},{\"id\":\"MD3-IIaZer\",\"type\":\"paragraph\",\"data\":{\"text\":\"The metrics that matter most in ABM aren't always the ones readily available in your ABM tool. They're the ones that connect your program to the outcomes leadership actually cares about.\"}},{\"id\":\"qPNxgWr-Sv\",\"type\":\"paragraph\",\"data\":{\"text\":\"Influ2 gives you the data behind all six of these ABM metrics, from buying group coverage through to marketing-influenced revenue, so you can report on what your program is actually doing without stitching together data from five different tools.\"}}],\"version\":\"2.31.0\"}","abm-metrics","2026-05-08T14:08:18.010Z","2026-05-08T13:47:11.738Z","2026-05-08T14:08:17.750Z","2026-05-08",{"id":1414,"documentId":1922,"name":1923,"title":1924,"bio":1925,"portrait":1926},"fstgvmx68z19zmawema8ugr0","Dominique Jackson","Content Marketing Manager at Influ2","{\"time\":1732217654436,\"blocks\":[{\"id\":\"H3lE4U4dRP\",\"type\":\"paragraph\",\"data\":{\"text\":\"Dominique Jackson is a Content Marketer Manager at Influ2. 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