MARTECH SERIES: Is Person-Based Marketing an Upgrade to ABM?
#pbm #abm #b2b
Originally published on Martech Series, May 28, 2018
Your customers are real people, and they want to be treated with real experiences. That’s the whole context of Person-based marketing (PBM). Customers react to personalized experiences positively compared to bland, traditional messages, promoted across marketing channels, sans logic. Earlier this month, Influ2 platform, powered by machine learning, announced the launch of first PBM solution for B2B marketing teams. The solution generates and sends personalized advertising on behalf of B2B marketers to decision makers at enterprises on an individualized basis.
We sat down with CEO of the company, Dmitri Lisitski, to better understand the growing scope of PBM solutions in B2B marketing and how CMOs can add this tech to their existing ABM stack for more refined account’s targeting.